Brand recall of skippable vs non-skippable ads in YouTube: Readapting information and arousal to active audiences.
Resource URI: https://dblp.l3s.de/d2r/resource/publications/journals/oir/BelancheFP20
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Brand recall of skippable vs non-skippable ads in YouTube: Readapting information and arousal to active audiences.
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Brand recall of skippable vs non-skippable ads in YouTube: Readapting information and arousal to active audiences.
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