On fuzziness in relationship value segmentation: applications to personalized e-commerce.
Resource URI: https://dblp.l3s.de/d2r/resource/publications/journals/sigecom/SiciliaG03
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2003
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On fuzziness in relationship value segmentation: applications to personalized e-commerce.
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customer segmentation, customer value, e-commerce personalization, fuzzy set theory, relationship marketing, uncertainty
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On fuzziness in relationship value segmentation: applications to personalized e-commerce.
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