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dcterms:bibliographicCitation <http://dblp.uni-trier.de/rec/bibtex/journals/sigkdd/Lo02>
dc:creator <https://dblp.l3s.de/d2r/resource/authors/Victor_S._Y._Lo>
foaf:homepage <http://dx.doi.org/doi.org%2F10.1145%2F772862.772872>
foaf:homepage <https://doi.org/10.1145/772862.772872>
dc:identifier DBLP journals/sigkdd/Lo02 (xsd:string)
dc:identifier DOI doi.org%2F10.1145%2F772862.772872 (xsd:string)
dcterms:issued 2002 (xsd:gYear)
swrc:journal <https://dblp.l3s.de/d2r/resource/journals/sigkdd>
rdfs:label The True Lift Model - A Novel Data Mining Approach to Response Modeling in Database Marketing. (xsd:string)
foaf:maker <https://dblp.l3s.de/d2r/resource/authors/Victor_S._Y._Lo>
swrc:number 2 (xsd:string)
swrc:pages 78-86 (xsd:string)
owl:sameAs <http://bibsonomy.org/uri/bibtexkey/journals/sigkdd/Lo02/dblp>
owl:sameAs <http://dblp.rkbexplorer.com/id/journals/sigkdd/Lo02>
rdfs:seeAlso <http://dblp.uni-trier.de/db/journals/sigkdd/sigkdd4.html#Lo02>
rdfs:seeAlso <https://doi.org/10.1145/772862.772872>
dc:subject customer development, customer relationship management, data mining, database marketing, interaction effect, knowledge discovery, predictive modeling, response modeling, treatment effect, true lift, upselling and cross-selling (xsd:string)
dc:title The True Lift Model - A Novel Data Mining Approach to Response Modeling in Database Marketing. (xsd:string)
dc:type <http://purl.org/dc/dcmitype/Text>
rdf:type swrc:Article
rdf:type foaf:Document
swrc:volume 4 (xsd:string)