Measuring Lift Quality in Database Marketing. | D2R Server publishing the DBLP Bibliography Database, hosted at L3S Research Center

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dcterms:bibliographicCitation	<http://dblp.uni-trier.de/rec/bibtex/journals/sigkdd/Piatetsky-ShapiroS00>
dc:creator	<https://dblp.l3s.de/d2r/resource/authors/Gregory_Piatetsky-Shapiro>
dc:creator	<https://dblp.l3s.de/d2r/resource/authors/Sam_Steingold>
foaf:homepage	<http://dx.doi.org/doi.org%2F10.1145%2F380995.381018>
foaf:homepage	<https://doi.org/10.1145/380995.381018>
dc:identifier	DBLP journals/sigkdd/Piatetsky-ShapiroS00 (xsd:string)
dc:identifier	DOI doi.org%2F10.1145%2F380995.381018 (xsd:string)
dcterms:issued	2000 (xsd:gYear)
swrc:journal	<https://dblp.l3s.de/d2r/resource/journals/sigkdd>
rdfs:label	Measuring Lift Quality in Database Marketing. (xsd:string)
foaf:maker	<https://dblp.l3s.de/d2r/resource/authors/Gregory_Piatetsky-Shapiro>
foaf:maker	<https://dblp.l3s.de/d2r/resource/authors/Sam_Steingold>
swrc:number	2 (xsd:string)
swrc:pages	76-80 (xsd:string)
owl:sameAs	<http://bibsonomy.org/uri/bibtexkey/journals/sigkdd/Piatetsky-ShapiroS00/dblp>
owl:sameAs	<http://dblp.rkbexplorer.com/id/journals/sigkdd/Piatetsky-ShapiroS00>
rdfs:seeAlso	<http://dblp.uni-trier.de/db/journals/sigkdd/sigkdd2.html#Piatetsky-ShapiroS00>
rdfs:seeAlso	<https://doi.org/10.1145/380995.381018>
dc:subject	ROC, database marketing, lift curves, measurement (xsd:string)
dc:title	Measuring Lift Quality in Database Marketing. (xsd:string)
dc:type	<http://purl.org/dc/dcmitype/Text>
rdf:type	swrc:Article
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swrc:volume	2 (xsd:string)