On the Diffusion of Subscription-Based Services: The Roles of Price, Advertising, and Customers' Defection.
Resource URI: https://dblp.l3s.de/d2r/resource/publications/journals/tem/MesakSB24
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On the Diffusion of Subscription-Based Services: The Roles of Price, Advertising, and Customers' Defection.
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On the Diffusion of Subscription-Based Services: The Roles of Price, Advertising, and Customers' Defection.
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