Data-driven innovation in shopper marketing: a business analytics approach for visit segmentation in the retail industry
Resource URI: https://dblp.l3s.de/d2r/resource/publications/phd/gr/Griva19
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dcterms:
bibliographicCitation
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https://dblp.l3s.de/d2r/resource/authors/Anastasia_Griva
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DBLP phd/gr/Griva19
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2019
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Data-driven innovation in shopper marketing: a business analytics approach for visit segmentation in the retail industry
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Athens University Economics and Business, Greece
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Data-driven innovation in shopper marketing: a business analytics approach for visit segmentation in the retail industry
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