Experimental Study on the Effects of the Colors of E-Commerce Websites upon Memorization and Intent of Buying.
Resource URI: https://dblp.l3s.de/d2r/resource/publications/conf/dexaw/PeletL08
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2008
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Experimental Study on the Effects of the Colors of E-Commerce Websites upon Memorization and Intent of Buying.
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color, consumer behavior, e-commerce, emotion, mood, sensorial marketing, memory, interfaces
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Experimental Study on the Effects of the Colors of E-Commerce Websites upon Memorization and Intent of Buying.
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