Contextualizing usage research for interactive technology: the case of car e-tailing.
Resource URI: https://dblp.l3s.de/d2r/resource/publications/journals/db/SchultzeC07
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https://dblp.l3s.de/d2r/resource/authors/Ulrike_Schultze
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2007
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Contextualizing usage research for interactive technology: the case of car e-tailing.
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dc:
subject
PLS, TAM, e-Commerce, email, interpretive analysis, multi-method research, survey, world wide web
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Contextualizing usage research for interactive technology: the case of car e-tailing.
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