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Found 4312 publication records. Showing 4312 according to the selection in the facets
Hits ? Authors Title Venue Year Link Author keywords
128Efthymios Constantinides From Physical Marketing to Web Marketing: The Web-Marketing Mix. Search on Bibsonomy HICSS The full citation details ... 2002 DBLP  DOI  BibTeX  RDF Web Marketing, E-Commerce Strategy, E-Commerce Marketing, E-Commerce Business Models, Internet Commerce
86Hao Ma, Haixuan Yang, Michael R. Lyu, Irwin King Mining social networks using heat diffusion processes for marketing candidates selection. Search on Bibsonomy CIKM The full citation details ... 2008 DBLP  DOI  BibTeX  RDF social network, marketing, heat diffusion
83Susan Grajek, Patrick Lynch, Laurie Cagnetta Why to market IT services and how to do it. Search on Bibsonomy SIGUCCS The full citation details ... 2002 DBLP  DOI  BibTeX  RDF communications, measurement, management, marketing, research
78Qiwan Wang Application of Multi-objective Particle Swarm Optimization Algorithm in Integrated Marketing Method Selection. Search on Bibsonomy ISNN (2) The full citation details ... 2009 DBLP  DOI  BibTeX  RDF Integrated Marketing, method selection, multi-objective particle swarm optimization algorithm, multi-objective decision, optimization
76Key Pousttchi, Dietmar G. Wiedemann A Contribution to Theory Building for Mobile Marketing: Categorizing Mobile Marketing Campaigns through Case Study Research. Search on Bibsonomy ICMB The full citation details ... 2006 DBLP  DOI  BibTeX  RDF
73Weider D. Yu, Andy Lin The Design and Implementation of A Search Engine Marketing Management System (SEMMS) Based on Service-Oriented Architecture Platform. Search on Bibsonomy ICEBE The full citation details ... 2007 DBLP  DOI  BibTeX  RDF
73Kato Tomoya, Yokoi Shigeki Application of P2P (Peer-to-Peer) Technology to Marketing. Search on Bibsonomy CW The full citation details ... 2003 DBLP  DOI  BibTeX  RDF
71Olga Ratsimor, Timothy W. Finin, Anupam Joshi, Yelena Yesha eNcentive: a framework for intelligent marketing in mobile peer-to-peer environments. Search on Bibsonomy ICEC The full citation details ... 2003 DBLP  DOI  BibTeX  RDF collaborative eCommerce, mobile electronic marketing, trade and communication strategies, Electronic commerce, electronic commerce, intelligent agents, mobile commerce
65Moritz Strasser, Alf Zugenmaier Personalization through Mask Marketing. Search on Bibsonomy HICSS The full citation details ... 2003 DBLP  DOI  BibTeX  RDF
63Irene Samanta-Rounti The Impact of e-Customer Relationship Marketing in Hotel Industry. Search on Bibsonomy WSKS (2) The full citation details ... 2009 DBLP  DOI  BibTeX  RDF hotel sector-e-marketing, e-CRM
63Luke Kowalski, Carola Thompson, Tom Chi, Darren Mc Cormick, Omar Vasnaik, Peter Heller What would you do with a 1 million dollar user experience marketing budget?: internal vs. external user experience evangelism. Search on Bibsonomy CHI Extended Abstracts The full citation details ... 2008 DBLP  DOI  BibTeX  RDF external evangelism, software human factors, user experience marketing, user experience
63Mandy Lo, Rob Law Towards a Web-based Marketing Process Framework for City-based National Tourism Organizations. Search on Bibsonomy ENTER The full citation details ... 2007 DBLP  DOI  BibTeX  RDF NTO, web marketing, websites, Hong Kong, Singapore
60Tanvi Kothari, Daniel R. Fesenmaier Assessing eBusiness Models of U.S. Destination Marketing Organizations. Search on Bibsonomy ENTER The full citation details ... 2007 DBLP  DOI  BibTeX  RDF eBusiness models, destination marketing organizations, web marketing strategy
60Mohamed Essawy Exploring the Presence and Exploitation of E-Relationship Marketing by UK Based Multi-unit Hotel Brands. Search on Bibsonomy ENTER The full citation details ... 2005 DBLP  DOI  BibTeX  RDF Web sites content analysis, relationship marketing levels, multi-unit hotel brands, internet marketing
60Matthew Richardson, Pedro M. Domingos Mining knowledge-sharing sites for viral marketing. Search on Bibsonomy KDD The full citation details ... 2002 DBLP  DOI  BibTeX  RDF social networks, probabilistic models, knowledge sharing, linear models, viral marketing, direct marketing
60Tianyi Jiang, Alexander Tuzhilin Segmenting Customers from Population to Individuals: Does 1-to-1 Keep Your Customers Forever? Search on Bibsonomy IEEE Trans. Knowl. Data Eng. The full citation details ... 2006 DBLP  DOI  BibTeX  RDF 1-to-1 marketing, microsegmentation, clustering, Personalization, segmentation
57Haijun Zhao Related Problems of the Vocational Qualification Standard for Online Financial Marketing. Search on Bibsonomy I3E (1) The full citation details ... 2007 DBLP  DOI  BibTeX  RDF
57Mercedes Argüello Casteleiro, Mukhtar Abusa, Maria Jesus Fernandez Prieto, Veronica Brookes, Fonbeyin Henry Abanda A Web Services-Based Annotation Application for Semantic Annotation of Highly Specialised Documents About the Field of Marketing. Search on Bibsonomy OTM Conferences (1) The full citation details ... 2007 DBLP  DOI  BibTeX  RDF Text Categorisation, Ontologies, XML, Semantic Web, OWL, Semantic Web Services, Semantic annotation, OWL-S
57Kyoung Jun Lee, Jong Chul Lee Design of Ubiquitous Referral Marketing: A Business Model and Method. Search on Bibsonomy EC-Web The full citation details ... 2006 DBLP  DOI  BibTeX  RDF
57Michael R. Leach, Chihfeng P. Lin Marketing Information Services in the Digital Age: Viewpoints from Academic Libraries in North America and the Asia-Pacific Rim. Search on Bibsonomy ICADL The full citation details ... 2004 DBLP  DOI  BibTeX  RDF
57Astrid Dickinger, Parissa Haghirian, Jamie Murphy, Arno Scharl An Investigation and Conceptual Model of SMS Marketing. Search on Bibsonomy HICSS The full citation details ... 2004 DBLP  DOI  BibTeX  RDF
57Qin Qiuli, Chen Jingyan, Xizhao The Innovation of E-marketing Combination Tactics. Search on Bibsonomy Human.Society@Internet The full citation details ... 2001 DBLP  DOI  BibTeX  RDF
57Pedro M. Domingos, Matthew Richardson Mining the network value of customers. Search on Bibsonomy KDD The full citation details ... 2001 DBLP  DOI  BibTeX  RDF social networks, collaborative filtering, Markov random fields, viral marketing, dependency networks, direct marketing
55Florian Zach, Zheng Xiang 0001, Daniel R. Fesenmaier An Assessment of Innovation in Web Marketing: Investigating American Convention and Visitors Bureaus. Search on Bibsonomy ENTER The full citation details ... 2007 DBLP  DOI  BibTeX  RDF web marketing - convention and visitors bureaus, Innovation
55Toshiro Minami RFID Tag Based Library Marketing for Improving Patron Services. Search on Bibsonomy PKAW The full citation details ... 2006 DBLP  DOI  BibTeX  RDF IC Tag, Library Automation and Digitization, Library Marketing, Digital Library, Security Issue, RFID (Radio Frequency Identification)
55Thomas Kwok, Thao Nguyen, Linh Lam Tracking results from multichannel marketing programs on electronic commerce. Search on Bibsonomy EC The full citation details ... 2003 DBLP  DOI  BibTeX  RDF affiliate, Internet, Web, tracking, marketing, eCommerce, cookie
52Jan Ahrens, Michal Ann Strahilevitz Can Companies Initiate Positive Word of Mouth? A Field Experiment Examining the Effects of Incentive Magnitude and Equity, and eReferral Mechanisms. Search on Bibsonomy PERSUASIVE The full citation details ... 2007 DBLP  DOI  BibTeX  RDF WOM, Electronic Referrals, eReferrals, Customer Acquisition, Consumer Marketing, Viral Marketing, B2C, Internet Marketing, Word of Mouth, Word-of-Mouth, Referrals, Online Marketing
50Shuchih Ernest Chang, Muharrem Cevher An Investigation and Conceptual Models of Podcast Marketing. Search on Bibsonomy APWeb/WAIM Workshops The full citation details ... 2007 DBLP  DOI  BibTeX  RDF
50Reinhold Decker, Frank Kroll Classification in Marketing Research by Means of LEM2-generated Rules. Search on Bibsonomy GfKl The full citation details ... 2006 DBLP  DOI  BibTeX  RDF
50Kristina Heinonen, Tore Strandvik How do consumers react to mobile marketing? Search on Bibsonomy ICMB The full citation details ... 2006 DBLP  DOI  BibTeX  RDF
50Arie Maharshak, David Pundak Marketing Principles and the Pre-existing Attitudes. Search on Bibsonomy ITRE The full citation details ... 2006 DBLP  DOI  BibTeX  RDF
50Vikram Sorathia, Zakir Laliwala, Sanjay Chaudhary Towards Agricultural Marketing Reforms: Web Services Orchestration Approach. Search on Bibsonomy IEEE SCC The full citation details ... 2005 DBLP  DOI  BibTeX  RDF
50Jiajin Huang, Ning Zhong 0001, Yiyu Yao, Chunnian Liu A General Framework of Targeted Marketing. Search on Bibsonomy AWIC The full citation details ... 2005 DBLP  DOI  BibTeX  RDF
50Patricia McManus, Eusebio Scornavacca Jr. Mobile Marketing: Killer Application or New Hype? Search on Bibsonomy ICMB The full citation details ... 2005 DBLP  DOI  BibTeX  RDF
50Amy Carroll, Stuart J. Barnes, Eusebio Scornavacca Jr. Consumers Perceptions and Attitudes towards SMS Mobile Marketing in New Zealand. Search on Bibsonomy ICMB The full citation details ... 2005 DBLP  DOI  BibTeX  RDF
50Kanliang Wang, Yuan Wang, Jingtao Yao A Comparative Study on Marketing Mix Models for Digital Products. Search on Bibsonomy WINE The full citation details ... 2005 DBLP  DOI  BibTeX  RDF
50Ajit Kambil, Arnold Kamis, Marios Koufaris, Priscilla Ann Labarbera, Paul F. Nunes Marketing in Electronic Commerce - Minitrack Introduction. Search on Bibsonomy HICSS The full citation details ... 2001 DBLP  DOI  BibTeX  RDF
50Pete Naudé, A. Geoffrey Lockett, Ian D. Blackman, Christopher P. Holland Using the WWW as a Medium for Marketing Research in Financial Services: The Case of Xenon Laboratories. Search on Bibsonomy HICSS The full citation details ... 1999 DBLP  DOI  BibTeX  RDF
50Usama M. Fayyad From mining the web to inventing the new sciences underlying the internet. Search on Bibsonomy KDD The full citation details ... 2007 DBLP  DOI  BibTeX  RDF digital marketing, interactive marketing, micro-economics, on-line communities, data mining, search, applications, data analysis, social media, advertising, internet applications, grand challenges, targeting
47Sebastiano Battiato, Giovanni Maria Farinella, Giovanni Giuffrida, Catarina Sismeiro, Giuseppe Tribulato Using visual and text features for direct marketing on multimedia messaging services domain. Search on Bibsonomy Multimedia Tools Appl. The full citation details ... 2009 DBLP  DOI  BibTeX  RDF Visual and text features, Learning in time and space constrained domains, Multimedia messaging services, Direct marketing
47Toshiro Minami, Eunja Kim Data Analysis Methods for Library Marketing. Search on Bibsonomy FGIT The full citation details ... 2009 DBLP  DOI  BibTeX  RDF Library Marketing, Circulation Data, Usage of Areas, Intelligent Bookshelf (IBS), Usage Data Analysis, Data Analysis
47Lene Mailund, Kim Halskov Designing marketing experiences. Search on Bibsonomy Conference on Designing Interactive Systems The full citation details ... 2008 DBLP  DOI  BibTeX  RDF marketing effect, design, experience
47Jason D. Hartline, Vahab S. Mirrokni, Mukund Sundararajan Optimal marketing strategies over social networks. Search on Bibsonomy WWW The full citation details ... 2008 DBLP  DOI  BibTeX  RDF monetizing social networks, submodular maximization, marketing, pricing
47Jun Ju, Hong Zhang Application of Data Mining Based on Artificial Immunity in Marketing. Search on Bibsonomy CONFENIS (2) The full citation details ... 2007 DBLP  DOI  BibTeX  RDF Data mining, Association rule, Marketing strategy, Artificial immunity
47Robert Govers, Frank Go e-Marketing, Past and Present: Some ideas for future research agendas. Search on Bibsonomy ENTER The full citation details ... 2006 DBLP  DOI  BibTeX  RDF internet, social interaction, e-marketing, future research, disintermediation
47N. Bouranta, G. Mavridoglou, Panagiotis Kyriazopoulos The impact of Internal Marketing to Market Orientation concept and their effects to bank performance. Search on Bibsonomy Operational Research The full citation details ... 2005 DBLP  DOI  BibTeX  RDF Internal Marketing, service quality, Market Orientation
47Ke Wang 0001, Senqiang Zhou, Qiang Yang 0001, Jack Man Shun Yeung Mining Customer Value: From Association Rules to Direct Marketing. Search on Bibsonomy Data Min. Knowl. Discov. The full citation details ... 2005 DBLP  DOI  BibTeX  RDF classification, association rule, regression, direct marketing
47Thomas I. M. Ho Curricular and marketing responses to offshoring of information technology services. Search on Bibsonomy SIGITE Conference The full citation details ... 2004 DBLP  DOI  BibTeX  RDF curriculum, outsourcing, marketing, offshoring
47Victor S. Y. Lo The True Lift Model - A Novel Data Mining Approach to Response Modeling in Database Marketing. Search on Bibsonomy SIGKDD Explorations The full citation details ... 2002 DBLP  DOI  BibTeX  RDF customer development, interaction effect, response modeling, treatment effect, true lift, upselling and cross-selling, data mining, knowledge discovery, predictive modeling, customer relationship management, database marketing
47Linda Putman, Barbara Wills A new direction: improved methods for marketing faculty and staff technology training. Search on Bibsonomy SIGUCCS The full citation details ... 2002 DBLP  DOI  BibTeX  RDF evaluating training sessions, marketing training options, technology training needs, assessment, faculty development
46W. Röske, H. Gansera Strategische Marketing - Ein Vorschlag für ein computergestütztes Marketing-Support-System in den 80er Jahren. Search on Bibsonomy Datenverarbeitung im Marketing The full citation details ... 1980 DBLP  DOI  BibTeX  RDF
45Luís Velez Lapão, Rui Sousa Santos, Miguel Góis, Paulo Duarte Silva Healthcare internet marketing: developing a communication strategy for a broad healthcare network. Search on Bibsonomy ICEGOV The full citation details ... 2007 DBLP  DOI  BibTeX  RDF healthcare internet marketing, public marketing, e-government
45Martina Y. Trucco, Saidat Amirkhanova Transforming Pharmaceutical Marketing Through e-detailing: Case Studies and Recommendations. Search on Bibsonomy CEC/EEE The full citation details ... 2006 DBLP  DOI  BibTeX  RDF e-detailing, pharmaceutical marketing, e-commerce, e-marketing
44Jarogniew Rykowski Active Advertisement in Supermarkets Using Personal Agents. Search on Bibsonomy I3E The full citation details ... 2005 DBLP  DOI  BibTeX  RDF personalization, RFID, Software agents, targeted marketing
44David Dunn Information busters: communicating with your campus community. Search on Bibsonomy SIGUCCS The full citation details ... 2004 DBLP  DOI  BibTeX  RDF announcements, marquees, screen savers, windows messenger, communication, advertisement, powerPoint, marketing strategies
42Huaiyu (Harry) Ma, Steven Gustafson, Abha Moitra, David B. Bracewell Ego-centric Network Sampling in Viral Marketing Applications. Search on Bibsonomy CSE (4) The full citation details ... 2009 DBLP  DOI  BibTeX  RDF
42Thomas Piton, Julien Blanchard, Henri Briand, Fabrice Guillet Domain driven data mining to improve promotional campaign ROI and select marketing channels. Search on Bibsonomy CIKM The full citation details ... 2009 DBLP  DOI  BibTeX  RDF actionable knowledge discovery, domain-driven data mining, customer relationship management
42Andreas Albers, Christian Kahl Design and Implementation of Context-Sensitive Mobile Marketing Platforms. Search on Bibsonomy CEC/EEE The full citation details ... 2008 DBLP  DOI  BibTeX  RDF
42Salvatore Parise, Patricia J. Guinan Marketing Using Web 2.0. Search on Bibsonomy HICSS The full citation details ... 2008 DBLP  DOI  BibTeX  RDF
42Jorge Casillas, Francisco J. Martínez-López KDD in Marketing with Genetic Fuzzy Systems. Search on Bibsonomy Soft Computing for Knowledge Discovery and Data Mining The full citation details ... 2008 DBLP  DOI  BibTeX  RDF
42Key Pousttchi, Dietmar G. Wiedemann Success Factors in Mobile Viral Marketing: A Multi-Case Study Approach. Search on Bibsonomy ICMB The full citation details ... 2007 DBLP  DOI  BibTeX  RDF
42Tomohiro Ando Bayesian State Space Modeling Approach for Measuring the Effectiveness of Marketing Activities and Baseline Sales from POS Data. Search on Bibsonomy ICDM The full citation details ... 2006 DBLP  DOI  BibTeX  RDF
42Parissa Haghirian, Maria Madlberger, Andrea Tanuskova Increasing Advertising Value of Mobile Marketing - An Empirical Study of Antecedents. Search on Bibsonomy HICSS The full citation details ... 2005 DBLP  DOI  BibTeX  RDF
42Thomas Kwok, Thao Nguyen A Novel Web Sales Tracking Solution for Multi-Channel Marketing Programs on Electronic Commerce. Search on Bibsonomy CEC The full citation details ... 2004 DBLP  DOI  BibTeX  RDF
42Kyo Chul Kang, Patrick Donohoe, Eunman Koh, Jaejoon Lee, Kwanwoo Lee Using a Marketing and Product Plan as a Key Driver for Product Line Asset Development. Search on Bibsonomy SPLC The full citation details ... 2002 DBLP  DOI  BibTeX  RDF
42Chandrasekar Subramaniam, Michael J. Shaw, David M. Gardner Product Marketing and Channel Management in Electronic Commerce. Search on Bibsonomy Information Systems Frontiers The full citation details ... 2000 DBLP  DOI  BibTeX  RDF electronic commerce strategy, web channel management
42Petra Schubert, Dorian Selz Web Assessment - Measuring the Effectiveness of Electronic Commerce Sites Going beyond Traditional Marketing Paradigms. Search on Bibsonomy HICSS The full citation details ... 1999 DBLP  DOI  BibTeX  RDF
42Th. Fotiadis, Ch. Vassiliadis, L. Hatzithomas, E. Gkotzamanis An IT Approach Against Brand Positioning Confusion on Hospitality Enterprises: The Case of Greek Hotels. Search on Bibsonomy ENTER The full citation details ... 2005 DBLP  DOI  BibTeX  RDF Internal Marketing, Integrated Marketing Communication, hospitality enterprises, information systems
39Jingdong Chen, Wei Han The research on the service marketing strategies and empirical based on the product value. Search on Bibsonomy Int. Conf. Interaction Sciences The full citation details ... 2009 DBLP  DOI  BibTeX  RDF 4P strategy, product value, service marketing, customer satisfaction
39Roberto Daniele, Andrew J. Frew, Kate Varini, Asmik Magakian Affiliate Marketing in Travel and Tourism. Search on Bibsonomy ENTER The full citation details ... 2009 DBLP  DOI  BibTeX  RDF affiliate marketing, merchant - affiliate networks distribution channels, electronic distribution - online travel, brand management, online fraud
39Abhijit Upasani, Reha Uzsoy Incorporating manufacturing lead times in joint production-marketing models: A review and some future directions. Search on Bibsonomy Annals OR The full citation details ... 2008 DBLP  DOI  BibTeX  RDF Production/marketing interface, Dynamic price and lead time quotation, Load dependent lead time
39Toshiro Minami A Design for Library Marketing System and Its Possible Applications. Search on Bibsonomy PKAW The full citation details ... 2008 DBLP  DOI  BibTeX  RDF Library Marketing, 2-dimensional Code, Intelligent Bookshelf, Data Mining, RFID (Radio Frequency Identification)
39Matthias Fuchs, Mario Tuta, Wolfram Höpken Adoption of E-mail Marketing in the Hotel Sector. Search on Bibsonomy ENTER The full citation details ... 2008 DBLP  DOI  BibTeX  RDF E-Mail Marketing, adoption behaviour, logistic regression, SEM, hotel sector
39T. Andrew Yang, Dan J. Kim, Vishal Dhalwani Social Networking as a New Trend in E-Marketing. Search on Bibsonomy CONFENIS (2) The full citation details ... 2007 DBLP  DOI  BibTeX  RDF Enterprise social networks, Marketing and campaign management, Value analysis
39Sean Zdenek Frozen ecstasy: visualizing hearing in marketing materials for cochlear implants. Search on Bibsonomy SIGDOC The full citation details ... 2007 DBLP  DOI  BibTeX  RDF deaf studies, discourse studies, technical marketing communication, visual rhetoric, cochlear implants
39Sue A. Douglas Using marketing to put the sparkle back into your training. Search on Bibsonomy SIGUCCS The full citation details ... 2007 DBLP  DOI  BibTeX  RDF headlines, communicating, communication, training, program, marketing, message, classes, advertisement, consumer, audience, ad
39Peter O'Connor An Analysis of Email Marketing Practices of International Hotel Chains: Compliance with Legislative Requirements?. Search on Bibsonomy ENTER The full citation details ... 2006 DBLP  DOI  BibTeX  RDF email marketing, hotel industry, privacy, Spam
39David M. Fram, June S. Almenoff, William DuMouchel Empirical Bayesian data mining for discovering patterns in post-marketing drug safety. Search on Bibsonomy KDD The full citation details ... 2003 DBLP  DOI  BibTeX  RDF empirical Bayes methods, pharmacovigilance, post-marketing surveillance, data mining, association rules
39V. Ambrosiadou, Madan Singh A decision support system for strategic planning in large-scale marketing channels: An example in the tile industry. Search on Bibsonomy Journal of Intelligent and Robotic Systems The full citation details ... 1993 DBLP  DOI  BibTeX  RDF marketing channels, game theory, Decision support system, strategic planning
39Efthymios Constantinides, Carlota Lorenzo, Miguel Ángel Gómez-Borja, Peter Geurts Effects of Cultural Background on Internet Buying Behaviour: Towards a Virtual Global Village?. Search on Bibsonomy EC-Web The full citation details ... 2008 DBLP  DOI  BibTeX  RDF buying behaviour, Web Marketing, cultural differences, Internet Marketing, marketing strategy, Web experience
39Ying-Jye Lee, Cheih-Ying Chen, Fong-Gong Wu Design and Evaluation of the Customized Product Color Combination Interface Based on Scenario Experience. Search on Bibsonomy HCI (8) The full citation details ... 2009 DBLP  DOI  BibTeX  RDF Customized product, Color combination, image compositing technique, Personal Involvement Inventory
39Natwar Modani, Parul A. Mittal, Amit Anil Nanavati, Biplav Srivastava Series of Dynamic Targeted Recommendations. Search on Bibsonomy EC-Web The full citation details ... 2002 DBLP  DOI  BibTeX  RDF recommender systems, E-commerce, targeting
37Mark A. Rosso, Bernard J. Jansen Smart marketing or bait & switch: competitors' brands as keywords in online advertising. Search on Bibsonomy WICOW The full citation details ... 2010 DBLP  DOI  BibTeX  RDF deceptive advertising, paid placement, paid search, passing off, search advertising, trademark infringement, trust, e-commerce, search engine, marketing, intellectual property, sponsored search, brand, trademark, internet advertising, search engine marketing, pay per click, keyword advertising
37Ata Farzamnia, S. M. R. Nasserzadeh, Soroosh Nalchigar Which Internet Marketing Mix's Has More Effect on the Passenger's Decision for Choosing Their Travel Agency in Iran?. Search on Bibsonomy NCM The full citation details ... 2009 DBLP  DOI  BibTeX  RDF Tourism industry, Electronic Tourism, Internet Marketing mix's, information Technology, Marketing
37P. K. Kannan, Ai-Mei Chang, Andrew B. Whinston Wireless Commerce: Marketing Issues and Possibilities. Search on Bibsonomy HICSS The full citation details ... 2001 DBLP  DOI  BibTeX  RDF Wireless Commerce, Mobile, Marketing, Marketing Research
37Patricio Carrera, Chia-Yu Chiu, Pailin Pratipwattanawong, Somjai Chienwattanasuk, Sharifah Fatimah Syed Ahmad, Jamie Murphy MySpace, My Friends, My Customers. Search on Bibsonomy ENTER The full citation details ... 2008 DBLP  DOI  BibTeX  RDF social networks, Web 2.0, internet marketing
37Andrew Storey, Marc-David Cohen Exploiting response models: optimizing cross-sell and up-sell opportunities in banking. Search on Bibsonomy KDD The full citation details ... 2002 DBLP  DOI  BibTeX  RDF profit optimization, response models, up-selling, constrained optimization, assignment problems, cross-selling, database marketing
35Sunil Gupta, Dominique M. Hanssens, John R. Hauser, Donald Lehmann, Bernd Schmitt Introduction to Theory and Practice in Marketing Conference Special Section of Marketing Science. Search on Bibsonomy Marketing Science The full citation details ... 2014 DBLP  DOI  BibTeX  RDF
35Preyas S. Desai Editorial - Marketing Science: Marketing and Science. Search on Bibsonomy Marketing Science The full citation details ... 2011 DBLP  DOI  BibTeX  RDF
35Marc Fischer, Sönke Albers, Nils Wagner, Monika Frie Practice Prize Winner - Dynamic Marketing Budget Allocation Across Countries, Products, and Marketing Activities. Search on Bibsonomy Marketing Science The full citation details ... 2011 DBLP  DOI  BibTeX  RDF
35V. Kumar, S. Sriram, Anita Luo, Pradeep K. Chintagunta Assessing the Effect of Marketing Investments in a Business Marketing Context. Search on Bibsonomy Marketing Science The full citation details ... 2011 DBLP  DOI  BibTeX  RDF
35Man Leung Wong Direct Marketing Modeling Using Evolutionary Bayesian Network Learning Algorithm. Search on Bibsonomy Marketing Intelligent Systems Using Soft Computing The full citation details ... 2010 DBLP  DOI  BibTeX  RDF
35Adilson Borges, Barry J. Babin KDD: Applying in Marketing Practice Using Point of Sale Information. Search on Bibsonomy Marketing Intelligent Systems Using Soft Computing The full citation details ... 2010 DBLP  DOI  BibTeX  RDF
35Siddhartha Bhattacharyya Predictive Modeling on Multiple Marketing Objectives Using Evolutionary Computation. Search on Bibsonomy Marketing Intelligent Systems Using Soft Computing The full citation details ... 2010 DBLP  DOI  BibTeX  RDF
35David W. Stewart Observations on Soft Computing in Marketing. Search on Bibsonomy Marketing Intelligent Systems Using Soft Computing The full citation details ... 2010 DBLP  DOI  BibTeX  RDF
35Albert Orriols-Puig, Jorge Casillas, Francisco J. Martínez-López Automatic Discovery of Potential Causal Structures in Marketing Databases Based on Fuzzy Association Rules. Search on Bibsonomy Marketing Intelligent Systems Using Soft Computing The full citation details ... 2010 DBLP  DOI  BibTeX  RDF
35Tilmann Bruckhaus Collective Intelligence in Marketing. Search on Bibsonomy Marketing Intelligent Systems Using Soft Computing The full citation details ... 2010 DBLP  DOI  BibTeX  RDF
35Virgilio López-Morales, Omar López-Ortega Direct Marketing Based on a Distributed Intelligent System. Search on Bibsonomy Marketing Intelligent Systems Using Soft Computing The full citation details ... 2010 DBLP  DOI  BibTeX  RDF
35P. V. (Sundar) Balakrishnan, Varghese S. Jacob, Hao Xia PRODLINE: Architecture of an Artificial Intelligence Based Marketing Decision Support System for PRODuct LINE Designs. Search on Bibsonomy Marketing Intelligent Systems Using Soft Computing The full citation details ... 2010 DBLP  DOI  BibTeX  RDF
35Brano Markic, Drazena Tomic Marketing Intelligent System for Customer Segmentation. Search on Bibsonomy Marketing Intelligent Systems Using Soft Computing The full citation details ... 2010 DBLP  DOI  BibTeX  RDF
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