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Searching for phrase sponsored search (changed automatically) with no syntactic query expansion in all metadata.

Publication years (Num. hits)
2006-2007 (48) 2008 (41) 2009 (37) 2010 (41) 2011 (22) 2012 (20) 2013 (30) 2014 (28) 2015 (23) 2016 (19) 2017 (17) 2018 (18) 2019 (21)
Publication types (Num. hits)
article(128) incollection(2) inproceedings(234) phdthesis(1)
Venues (Conferences, Journals, ...)
CoRR(41) WWW(28) WINE(21) EC(16) SIGIR(16) KDD(13) WSDM(12) CIKM(11) Marketing Science(10) AAMAS(8) ICEC(7) Information Systems Research(6) WWW (Companion Volume)(6) Decision Support Systems(5) ICIS(5) IJEB(4) More (+10 of total 129)
GrowBag graphs for keyword ? (Num. hits/coverage)

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The graphs summarize 227 occurrences of 107 keywords

Results
Found 365 publication records. Showing 365 according to the selection in the facets
Hits ? Authors Title Venue Year Link Author keywords
144Anindya Ghose, Sha Yang An empirical analysis of paid placement in online advertising. Search on Bibsonomy ICEC The full citation details ... 2007 DBLP  DOI  BibTeX  RDF hierarchical bayesian methods, natural search, paid search, information systems, marketing, online advertising
141Bernard J. Jansen The comparative effectiveness of sponsored and nonsponsored links for Web e-commerce queries. Search on Bibsonomy TWEB The full citation details ... 2007 DBLP  DOI  BibTeX  RDF e-commerce searching, sponsored links, sponsored results, Web searching, sponsored search, Web search engines
98Bernard J. Jansen Investigating the relevance of sponsored results for web ecommerce queries. Search on Bibsonomy SIGIR The full citation details ... 2007 DBLP  DOI  BibTeX  RDF ecommerce searching, sponsored links, sponsored results, web searching, sponsored search, web search engines
91Animesh Animesh, Vandana Ramachandran, Siva Viswanathan An empirical investigation of the performance of online sponsored search markets. Search on Bibsonomy ICEC The full citation details ... 2007 DBLP  DOI  BibTeX  RDF quality uncertainty, sponsored search, online advertising
82Haibin Cheng, Erick Cantú-Paz Personalized click prediction in sponsored search. Search on Bibsonomy WSDM The full citation details ... 2010 DBLP  DOI  BibTeX  RDF click feedback, click prediction, personalization, user profile, sponsored search, demographic, maximum entropy modeling
81Benyah Shaparenko, Özgür Çetin, Rukmini Iyer Data-driven text features for sponsored search click prediction. Search on Bibsonomy KDD Workshop on Data Mining and Audience Intelligence for Advertising The full citation details ... 2009 DBLP  DOI  BibTeX  RDF click prediction, text features, language model, vector-space model, sponsored search, maximum entropy model
81Massimiliano Ciaramita, Vanessa Murdock, Vassilis Plachouras Online learning from click data for sponsored search. Search on Bibsonomy WWW The full citation details ... 2008 DBLP  DOI  BibTeX  RDF ranking, online learning, sponsored search, perceptrons
79Valentin Robu, Han La Poutré, Sander M. Bohte The Complex Dynamics of Sponsored Search Markets. Search on Bibsonomy ADMI The full citation details ... 2009 DBLP  DOI  BibTeX  RDF collaborative filtering, complex systems, power laws, sponsored search, community detection, keyword advertising
79Anindya Ghose, Sha Yang An empirical analysis of sponsored search performance in search engine advertising. Search on Bibsonomy WSDM The full citation details ... 2008 DBLP  DOI  BibTeX  RDF paid search advertising, search engines, electronic commerce, online advertising, internet markets, hierarchical bayesian modeling
78Arnd Christian König, Kenneth Ward Church, Martin Markov A Data Structure for Sponsored Search. Search on Bibsonomy ICDE The full citation details ... 2009 DBLP  DOI  BibTeX  RDF
76Bernard J. Jansen, Lauren Solomon Gender demographic targeting in sponsored search. Search on Bibsonomy CHI The full citation details ... 2010 DBLP  DOI  BibTeX  RDF gender personalization, ppc, target audience description, gender, sponsored search, pay-per-click, keyword advertising
70Josh Attenberg, Sandeep Pandey, Torsten Suel Modeling and predicting user behavior in sponsored search. Search on Bibsonomy KDD The full citation details ... 2009 DBLP  DOI  BibTeX  RDF user behavior, sponsored search, implicit feedback
68Michael Bendersky, Evgeniy Gabrilovich, Vanja Josifovski, Donald Metzler The anatomy of an ad: structured indexing and retrieval for sponsored search. Search on Bibsonomy WWW The full citation details ... 2010 DBLP  DOI  BibTeX  RDF sponsored search, structured retrieval
67Cristian Danescu-Niculescu-Mizil, Andrei Z. Broder, Evgeniy Gabrilovich, Vanja Josifovski, Bo Pang Competing for users' attention: on the interplay between organic and sponsored search results. Search on Bibsonomy WWW The full citation details ... 2010 DBLP  DOI  BibTeX  RDF ad selection, incidental ads, responsive ads, textual similarity, usefulness of ads, sponsored search, navigational queries
65Kevin J. Lang, Reid Andersen Finding dense and isolated submarkets in a sponsored search spending graph. Search on Bibsonomy CIKM The full citation details ... 2007 DBLP  DOI  BibTeX  RDF parametric flow, sparse cuts, vector-valued optimization, e-commerce, pareto-optimality, sponsored search, dense subgraphs
60Sandeep Pandey, Kunal Punera, Marcus Fontoura, Vanja Josifovski Estimating advertisability of tail queries for sponsored search. Search on Bibsonomy SIGIR The full citation details ... 2010 DBLP  DOI  BibTeX  RDF click estimation, tail queries, sponsored search
57Kevin Bartz, Cory Barr, Adil Aijaz Natural language generation for sponsored-search advertisements. Search on Bibsonomy EC The full citation details ... 2008 DBLP  DOI  BibTeX  RDF machine learning, natural language processing, automation, sponsored search, query log, natural language generation, pay-per-click
56David H. Reiley, Sai-Ming Li, Randall A. Lewis Northern exposure: a field experiment measuring externalities between search advertisements. Search on Bibsonomy EC The full citation details ... 2010 DBLP  DOI  BibTeX  RDF page placement, sponsored search, advertising, externalities
55Andrei Z. Broder, Peter Ciccolo, Evgeniy Gabrilovich, Vanja Josifovski, Donald Metzler, Lance Riedel, Jeffrey Yuan Online expansion of rare queries for sponsored search. Search on Bibsonomy WWW The full citation details ... 2009 DBLP  DOI  BibTeX  RDF tail queries, query expansion, sponsored search
55Wei Vivian Zhang, Xiaofei He, Benjamin Rey, Rosie Jones Query rewriting using active learning for sponsored search. Search on Bibsonomy SIGIR The full citation details ... 2007 DBLP  DOI  BibTeX  RDF active learning, sponsored search, query rewriting
55Sébastien Lahaie An analysis of alternative slot auction designs for sponsored search. Search on Bibsonomy EC The full citation details ... 2006 DBLP  DOI  BibTeX  RDF rank by bid, rank by revenue, slot allocation, search engines, sponsored search, auction theory
54Benjamin Rey, Ashvin Kannan Conversion rate based bid adjustment for sponsored search. Search on Bibsonomy WWW The full citation details ... 2010 DBLP  DOI  BibTeX  RDF ad auctions, advanced match, bid optimization, conversion rate, cost per action, search engine, sponsored search
54Yejin Choi, Marcus Fontoura, Evgeniy Gabrilovich, Vanja Josifovski, Maurício R. Mediano, Bo Pang Using landing pages for sponsored search ad selection. Search on Bibsonomy WWW The full citation details ... 2010 DBLP  DOI  BibTeX  RDF extractive summarization, landing pages, sponsored search, compositional semantics
54Zoë Abrams, Ofer Mendelevitch, John Tomlin Optimal delivery of sponsored search advertisements subject to budget constraints. Search on Bibsonomy EC The full citation details ... 2007 DBLP  DOI  BibTeX  RDF sponsored search, advertising, column generation, budgets
54Esteban Feuerstein, Pablo Ariel Heiber, Marcelo Mydlarz Truthful Stochastic and Deterministic Auctions for Sponsored Search. Search on Bibsonomy LA-WEB The full citation details ... 2008 DBLP  DOI  BibTeX  RDF
47David J. Martin 0001, Joseph Y. Halpern Shared Winner Determination in Sponsored Search Auctions. Search on Bibsonomy ICDE The full citation details ... 2009 DBLP  DOI  BibTeX  RDF
47Yunzhang Zhu, Gang Wang 0010, Junli Yang, Dakan Wang, Jun Yan 0001, Jian Hu, Zheng Chen 0001 Optimizing search engine revenue in sponsored search. Search on Bibsonomy SIGIR The full citation details ... 2009 DBLP  DOI  BibTeX  RDF revenue optimization, machine learning, ranking, sponsored search
44Dustin Hillard, Stefan Schroedl, Eren Manavoglu, Hema Raghavan, Chris Leggetter Improving ad relevance in sponsored search. Search on Bibsonomy WSDM The full citation details ... 2010 DBLP  DOI  BibTeX  RDF clicks, translation, advertising, relevance modeling
44Gagan Aggarwal, Jon Feldman, S. Muthukrishnan, Martin Pál Sponsored Search Auctions with Markovian Users. Search on Bibsonomy WINE The full citation details ... 2008 DBLP  DOI  BibTeX  RDF
44Arpita Ghosh, Hamid Nazerzadeh, Mukund Sundararajan Computing Optimal Bundles for Sponsored Search. Search on Bibsonomy WINE The full citation details ... 2007 DBLP  DOI  BibTeX  RDF
43Wanhong Xu, Eren Manavoglu, Erick Cantú-Paz Temporal click model for sponsored search. Search on Bibsonomy SIGIR The full citation details ... 2010 DBLP  DOI  BibTeX  RDF sponsored search, advertising, bayesian model, externalities, click-through rate, click log analysis
43Bernard J. Jansen, Theresa Flaherty, Ricardo A. Baeza-Yates, Lee Hunter, Brendan Kitts, Jamie Murphy The Components and Impact of Sponsored Search. Search on Bibsonomy IEEE Computer The full citation details ... 2009 DBLP  DOI  BibTeX  RDF Information technology, Sponsored search, IT systems
43Yunzhang Zhu, Gang Wang 0010, Junli Yang, Dakan Wang, Jun Yan 0001, Zheng Chen 0001 Revenue optimization with relevance constraint in sponsored search. Search on Bibsonomy KDD Workshop on Data Mining and Audience Intelligence for Advertising The full citation details ... 2009 DBLP  DOI  BibTeX  RDF revenue optimization, machine learning, ranking, sponsored search
43Bernard J. Jansen, Amanda Spink Sponsored Search: Is Money a Motivator for Providing Relevant Results? Search on Bibsonomy IEEE Computer The full citation details ... 2007 DBLP  DOI  BibTeX  RDF search, sponsored search, click-through rates
43Garud Iyengar, David J. Phillips, Clifford Stein Models of malicious behavior in sponsored search. Search on Bibsonomy SpringSim (3) The full citation details ... 2007 DBLP  BibTeX  RDF approximation algorithms, sponsored search, auction theory
43Nicolas S. Lambert, Yoav Shoham Asymptotically optimal repeated auctions for sponsored search. Search on Bibsonomy ICEC The full citation details ... 2007 DBLP  DOI  BibTeX  RDF auctions, sponsored search, keyword auctions
43Kartik Hosanagar, Michael Schwarz Tutorial on sponsored search. Search on Bibsonomy EC The full citation details ... 2007 DBLP  DOI  BibTeX  RDF mechanism design, sponsored search, search engine marketing, online marketing
42Mohammad Mahdian, Grant Wang Clustering-Based Bidding Languages for Sponsored Search. Search on Bibsonomy ESA The full citation details ... 2009 DBLP  DOI  BibTeX  RDF
42Yevgeniy Vorobeychik, Daniel M. Reeves Equilibrium Analysis of Dynamic Bidding in Sponsored Search Auctions. Search on Bibsonomy WINE The full citation details ... 2007 DBLP  DOI  BibTeX  RDF
42Zoë Abrams, Arpita Ghosh Auctions with Revenue Guarantees for Sponsored Search. Search on Bibsonomy WINE The full citation details ... 2007 DBLP  DOI  BibTeX  RDF
42Zoë Abrams, Arpita Ghosh, Erik Vee Cost of Conciseness in Sponsored Search Auctions. Search on Bibsonomy WINE The full citation details ... 2007 DBLP  DOI  BibTeX  RDF
40Tasos Anastasakos, Dustin Hillard, Sanjay Kshetramade, Hema Raghavan A collaborative filtering approach to ad recommendation using the query-ad click graph. Search on Bibsonomy CIKM The full citation details ... 2009 DBLP  DOI  BibTeX  RDF collaborative filtering, sponsored search, online advertising, click-through rate, click data
40Azin Ashkan, Charles L. A. Clarke Characterizing commercial intent. Search on Bibsonomy CIKM The full citation details ... 2009 DBLP  DOI  BibTeX  RDF evaluation, sponsored search, query intent, clickthrough
40Ariel Fuxman, Panayiotis Tsaparas, Kannan Achan, Rakesh Agrawal 0001 Using the wisdom of the crowds for keyword generation. Search on Bibsonomy WWW The full citation details ... 2008 DBLP  DOI  BibTeX  RDF absorbing random walks, keyword generation, query click logs, markov random fields, sponsored search
39Andrei Z. Broder Computational advertising and recommender systems. Search on Bibsonomy RecSys The full citation details ... 2008 DBLP  DOI  BibTeX  RDF computational advertising, recommender systems, sponsored search, content match
38Eyal Even-Dar, Michael J. Kearns, Jennifer Wortman Sponsored Search with Contexts. Search on Bibsonomy WINE The full citation details ... 2007 DBLP  DOI  BibTeX  RDF
35Gagan Aggarwal, S. Muthukrishnan, Dávid Pál, Martin Pál General auction mechanism for search advertising. Search on Bibsonomy WWW The full citation details ... 2009 DBLP  DOI  BibTeX  RDF sponsored search auctions, game theory, stable matchings
35Rosie Jones, Benjamin Rey, Omid Madani, Wiley Greiner Generating query substitutions. Search on Bibsonomy WWW The full citation details ... 2006 DBLP  DOI  BibTeX  RDF query substitution, sponsored search, query rewriting, paraphrasing
34D. Sculley, Robert G. Malkin, Sugato Basu, Roberto J. Bayardo Predicting bounce rates in sponsored search advertisements. Search on Bibsonomy KDD The full citation details ... 2009 DBLP  DOI  BibTeX  RDF bounce rate, machine learning, online advertisement
34Jennifer Wortman, Yevgeniy Vorobeychik, Lihong Li 0001, John Langford 0001 Maintaining Equilibria During Exploration in Sponsored Search Auctions. Search on Bibsonomy WINE The full citation details ... 2007 DBLP  DOI  BibTeX  RDF
34Nikolay Archak, Vahab S. Mirrokni, S. Muthukrishnan Mining advertiser-specific user behavior using adfactors. Search on Bibsonomy WWW The full citation details ... 2010 DBLP  DOI  BibTeX  RDF ad auctions, clickthrough rate, conversion rate, pagerank, sponsored search, online advertising, user behavior models
34Eyal Even-Dar, Vahab S. Mirrokni, S. Muthukrishnan, Yishay Mansour, Uri Nadav Bid optimization for broad match ad auctions. Search on Bibsonomy WWW The full citation details ... 2009 DBLP  DOI  BibTeX  RDF ad auctions, bid optimization, optimal bidding, sponsored search
34Hao Wu, Guang Qiu, Xiaofei He, Yuan Shi, Mingcheng Qu, Jing Shen, Jiajun Bu, Chun Chen 0001 Advertising keyword generation using active learning. Search on Bibsonomy WWW The full citation details ... 2009 DBLP  DOI  BibTeX  RDF keyword generation, active learning, sponsored search
34Bernard J. Jansen Click Fraud. Search on Bibsonomy IEEE Computer The full citation details ... 2008 DBLP  DOI  BibTeX  RDF sponsored search, Web technologies, click fraud
34Yunhong Zhou, Victor Naroditskiy Algorithm for stochastic multiple-choice knapsack problem and application to keywords bidding. Search on Bibsonomy WWW The full citation details ... 2008 DBLP  DOI  BibTeX  RDF keyword bidding, multiple-choice knapsack problem, sponsored search auction, stochastic optimization
34Yunhong Zhou, Deeparnab Chakrabarty, Rajan M. Lukose Budget constrained bidding in keyword auctions and online knapsack problems. Search on Bibsonomy WWW The full citation details ... 2008 DBLP  DOI  BibTeX  RDF keyword bidding, multiple-choice knapsack problem, online knapsack problem, sponsored search auction
34Ioannis Antonellis, Hector Garcia-Molina, Chi-Chao Chang Simrank++: query rewriting through link analysis of the clickgraph (poster). Search on Bibsonomy WWW The full citation details ... 2008 DBLP  DOI  BibTeX  RDF click graph, link analysis, sponsored search, similarity metric
34Kartik Hosanagar, Vadim Cherepanov Optimal bidding in stochastic budget constrained slot auctions. Search on Bibsonomy EC The full citation details ... 2008 DBLP  DOI  BibTeX  RDF stochastic modeling, stochastic optimization, sponsored search, bidding, search engine marketing
33Rica Gonen, Sergei Vassilvitskii Sponsored Search Auctions with Reserve Prices: Going Beyond Separability. Search on Bibsonomy WINE The full citation details ... 2008 DBLP  DOI  BibTeX  RDF
31Rica Gonen, Elan Pavlov Adaptive Incentive-Compatible Sponsored Search Auction. Search on Bibsonomy SOFSEM The full citation details ... 2009 DBLP  DOI  BibTeX  RDF
31Esteban Feuerstein, Pablo Ariel Heiber, Matías Lopez-Rosenfeld, Marcelo Mydlarz Optimal Auctions Capturing Constraints in Sponsored Search. Search on Bibsonomy AAIM The full citation details ... 2009 DBLP  DOI  BibTeX  RDF
31Gagan Aggarwal, S. Muthukrishnan Theory of Sponsored Search Auctions. Search on Bibsonomy FOCS The full citation details ... 2008 DBLP  DOI  BibTeX  RDF
31David Kempe 0001, Mohammad Mahdian A Cascade Model for Externalities in Sponsored Search. Search on Bibsonomy WINE The full citation details ... 2008 DBLP  DOI  BibTeX  RDF
31Kuzman Ganchev, Alex Kulesza, Jinsong Tan, Ryan Gabbard, Qian Liu, Michael J. Kearns Empirical Price Modeling for Sponsored Search. Search on Bibsonomy WINE The full citation details ... 2007 DBLP  DOI  BibTeX  RDF
31Li Liang 0003, Qi Qi 0003 Cooperative or Vindictive: Bidding Strategies in Sponsored Search Auction. Search on Bibsonomy WINE The full citation details ... 2007 DBLP  DOI  BibTeX  RDF
31Rica Gonen, Elan Pavlov An Adaptive Sponsored Search Mechanism delta -Gain Truthful in Valuation, Time, and Budget. Search on Bibsonomy WINE The full citation details ... 2007 DBLP  DOI  BibTeX  RDF
29Andrei Z. Broder, Peter Ciccolo, Marcus Fontoura, Evgeniy Gabrilovich, Vanja Josifovski, Lance Riedel Search advertising using web relevance feedback. Search on Bibsonomy CIKM The full citation details ... 2008 DBLP  DOI  BibTeX  RDF web search, relevance, online advertising
29Anna R. Karlin Ad Auctions - Current and Future Research. Search on Bibsonomy AAIM The full citation details ... 2007 DBLP  DOI  BibTeX  RDF
27Jun Yan 0001, Ning Liu 0001, Gang Wang 0010, Wen Zhang, Yun Jiang, Zheng Chen 0001 How much can behavioral targeting help online advertising? Search on Bibsonomy WWW The full citation details ... 2009 DBLP  DOI  BibTeX  RDF behavioral targeting (bt), click-through rate (ctr)., online advertising, user segmentation
27Anindya Ghose, Sha Yang Analyzing search engine advertising: firm behavior and cross-selling in electronic markets. Search on Bibsonomy WWW The full citation details ... 2008 DBLP  DOI  BibTeX  RDF paid search advertising, search engines, web 2.0, electronic commerce, online advertising, hierarchical bayesian modeling
24Roumen Vragov, Richard Di Shang, Vernon Smith, David Porter Let's play the search game: Strategic and behavioral properties of sponsored search auction mechanisms. Search on Bibsonomy Electronic Commerce Research and Applications The full citation details ... 2019 DBLP  DOI  BibTeX  RDF
24Kutlwano K. K. M. Ramaboa, Peter Fish Keyword length and matching options as indicators of search intent in sponsored search. Search on Bibsonomy Inf. Process. Manage. The full citation details ... 2018 DBLP  DOI  BibTeX  RDF
24Il Im, Jongkun Jun, Wonseok Oh 0001, Seok-Oh Jeong Deal-Seeking Versus Brand-Seeking: Search Behaviors and Purchase Propensities in Sponsored Search Platforms. Search on Bibsonomy MIS Quarterly The full citation details ... 2016 DBLP  BibTeX  RDF
24Tat Y. Chan, Young-Hoon Park Consumer Search Activities and the Value of Ad Positions in Sponsored Search Advertising. Search on Bibsonomy Marketing Science The full citation details ... 2015 DBLP  DOI  BibTeX  RDF
24Zeyang Liu, Yiqun Liu, Min Zhang 0006, Shaoping Ma How Do Sponsored Search Results Affect User Behavior in Web Search? Search on Bibsonomy AIRS The full citation details ... 2014 DBLP  DOI  BibTeX  RDF
24Azin Ashkan, Charles L. A. Clarke Impact of query intent and search context on clickthrough behavior in sponsored search. Search on Bibsonomy Knowl. Inf. Syst. The full citation details ... 2013 DBLP  DOI  BibTeX  RDF
24Partha Mukherjee, Bernard J. Jansen Gender-brand effect of search queries on sponsored search performance. Search on Bibsonomy ASIST The full citation details ... 2013 DBLP  DOI  BibTeX  RDF
24Azin Ashkan Characterizing User Search Intent and Behavior for Click Analysis in Sponsored Search. Search on Bibsonomy 2013   RDF
24Thore Graepel, Joaquin Quiñonero Candela, Thomas Borchert, Ralf Herbrich Web-Scale Bayesian Click-Through rate Prediction for Sponsored Search Advertising in Microsoft's Bing Search Engine. Search on Bibsonomy ICML The full citation details ... 2010 DBLP  BibTeX  RDF
24Sofia Ceppi Designing sponsored search auctions for federated domain-specific search engines. Search on Bibsonomy AAMAS The full citation details ... 2010 DBLP  BibTeX  RDF
24Anindya Ghose, Sha Yang An Empirical Analysis of Search Engine Advertising: Sponsored Search in Electronic Markets. Search on Bibsonomy Management Science The full citation details ... 2009 DBLP  DOI  BibTeX  RDF
24Juan Feng, Hemant K. Bhargava, David M. Pennock Implementing Sponsored Search in Web Search Engines: Computational Evaluation of Alternative Mechanisms. Search on Bibsonomy INFORMS Journal on Computing The full citation details ... 2007 DBLP  DOI  BibTeX  RDF
24 The Impact of Online Sponsored Search Advertising on Consumer Search and Purchase Behavior. Search on Bibsonomy AMCIS The full citation details ... 2006 DBLP  BibTeX  RDF
24Hila Becker, Andrei Z. Broder, Evgeniy Gabrilovich, Vanja Josifovski, Bo Pang What happens after an ad click?: quantifying the impact of landing pages in web advertising. Search on Bibsonomy CIKM The full citation details ... 2009 DBLP  DOI  BibTeX  RDF landing page taxonomy, online advertising
23Mark A. Rosso, Bernard J. Jansen Smart marketing or bait & switch: competitors' brands as keywords in online advertising. Search on Bibsonomy WICOW The full citation details ... 2010 DBLP  DOI  BibTeX  RDF deceptive advertising, paid placement, paid search, passing off, search advertising, trademark infringement, trust, e-commerce, search engine, marketing, intellectual property, sponsored search, brand, trademark, internet advertising, search engine marketing, pay per click, keyword advertising
23Andrei Z. Broder, Evgeniy Gabrilovich, Vanja Josifovski Information retrieval challenges in computational advertising. Search on Bibsonomy SIGIR The full citation details ... 2010 DBLP  DOI  BibTeX  RDF sponsored search, online advertising, content match
23Kushal S. Dave, Vasudeva Varma Learning the click-through rate for rare/new ads from similar ads. Search on Bibsonomy SIGIR The full citation details ... 2010 DBLP  DOI  BibTeX  RDF click-through rate prediction, ranking, sponsored search
23Sujith Ravi, Andrei Z. Broder, Evgeniy Gabrilovich, Vanja Josifovski, Sandeep Pandey, Bo Pang Automatic generation of bid phrases for online advertising. Search on Bibsonomy WSDM The full citation details ... 2010 DBLP  DOI  BibTeX  RDF sponsored search, content match
23William Chang, Patrick Pantel, Ana-Maria Popescu, Evgeniy Gabrilovich Towards intent-driven bidterm suggestion. Search on Bibsonomy WWW The full citation details ... 2009 DBLP  DOI  BibTeX  RDF sponsored search
23David Robert Martin Thompson, Kevin Leyton-Brown Computational analysis of perfect-information position auctions. Search on Bibsonomy EC The full citation details ... 2009 DBLP  DOI  BibTeX  RDF compact games, game theory, nash equilibrium, sponsored search, empirical analysis
23Renato D. Gomes, Kane S. Sweeney Bayes-nash equilibria of the generalized second price auction. Search on Bibsonomy EC The full citation details ... 2009 DBLP  DOI  BibTeX  RDF bayes-nash equilibrium, generalized second price auction, position auctions, sponsored search, click-through rates
23Matthew Richardson, Ewa Dominowska, Robert Ragno Predicting clicks: estimating the click-through rate for new ads. Search on Bibsonomy WWW The full citation details ... 2007 DBLP  DOI  BibTeX  RDF CPC, CTR, paid search, ranking, sponsored search, web advertising, click-through rate
23Christian Borgs, Jennifer T. Chayes, Nicole Immorlica, Kamal Jain, Omid Etesami, Mohammad Mahdian Dynamics of bid optimization in online advertisement auctions. Search on Bibsonomy WWW The full citation details ... 2007 DBLP  DOI  BibTeX  RDF advertisement auctions, sponsored search, bidding agent, equilibrium analysis
23Yunhong Zhou, Rajan M. Lukose Vindictive bidding in keyword auctions. Search on Bibsonomy ICEC The full citation details ... 2007 DBLP  DOI  BibTeX  RDF vindictive bidding, sponsored search, keyword auction
23Vibhanshu Abhishek, Kartik Hosanagar Keyword generation for search engine advertising using semantic similarity between terms. Search on Bibsonomy ICEC The full citation details ... 2007 DBLP  DOI  BibTeX  RDF keyword generation, semantic similarity, sponsored search, search engine optimization
23Sébastien Lahaie, David M. Pennock Revenue analysis of a family of ranking rules for keyword auctions. Search on Bibsonomy EC The full citation details ... 2007 DBLP  DOI  BibTeX  RDF search engines, sponsored search, keyword auctions
23Jon Feldman, S. Muthukrishnan, Martin Pál, Clifford Stein Budget optimization in search-based advertising auctions. Search on Bibsonomy EC The full citation details ... 2007 DBLP  DOI  BibTeX  RDF optimization, auctions, sponsored search, bidding
22Ramakrishnan Srikant, Sugato Basu, Ni Wang, Daryl Pregibon User browsing models: relevance versus examination. Search on Bibsonomy KDD The full citation details ... 2010 DBLP  DOI  BibTeX  RDF user browsing models, relevance, examination
22Rica Gonen On the Hardness of Truthful Online Auctions with Multidimensional Constraints. Search on Bibsonomy CiE The full citation details ... 2008 DBLP  DOI  BibTeX  RDF
20Il Im, Brian Kimball Dunn, Dong Il Lee, Dennis F. Galletta, Seok-Oh Jeong Predicting the intent of sponsored search users: An exploratory user session-level analysis. Search on Bibsonomy Decision Support Systems The full citation details ... 2019 DBLP  DOI  BibTeX  RDF
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