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Found 8 publication records. Showing 8 according to the selection in the facets
Hits ?▲ |
Authors |
Title |
Venue |
Year |
Link |
Author keywords |
75 | Hamid Nazerzadeh, Amin Saberi, Rakesh Vohra |
Dynamic cost-per-action mechanisms and applications to online advertising. |
WWW |
2008 |
DBLP DOI BibTeX RDF |
cost-per-action, mechanism design, internet advertising |
37 | Yu (Jeffrey) Hu, Jiwoong Shin, Zhulei Tang |
Incentive Problems in Performance-Based Online Advertising Pricing: Cost per Click vs. Cost per Action. |
Manag. Sci. |
2016 |
DBLP DOI BibTeX RDF |
|
37 | Yu (Jeffrey) Hu, Jiwoong Shin, Zhulei Tang |
Pricing of Online Advertising: Cost-Per-Click-Through Vs. Cost-Per-Action. |
HICSS |
2010 |
DBLP DOI BibTeX RDF |
|
34 | Benjamin Rey, Ashvin Kannan |
Conversion rate based bid adjustment for sponsored search. |
WWW |
2010 |
DBLP DOI BibTeX RDF |
ad auctions, advanced match, bid optimization, conversion rate, cost per action, search engine, sponsored search |
22 | Benjamin Heymann |
Cost per action constrained auctions. |
NetEcon@SIGMETRICS |
2019 |
DBLP DOI BibTeX RDF |
|
22 | Weiran Shen, Zihe Wang 0001, Song Zuo |
Ex-post IR Dynamic Auctions with Cost-per-Action Payments. |
IJCAI |
2018 |
DBLP DOI BibTeX RDF |
|
22 | Weiran Shen, Zihe Wang 0001, Song Zuo |
Ex-post IR Dynamic Auctions with Cost-per-action Payments. |
AAMAS |
2018 |
DBLP BibTeX RDF |
|
22 | Xuhua Ding |
A Hybrid Method to Detect Deflation Fraud in Cost-Per-Action Online Advertising. |
ACNS |
2010 |
DBLP DOI BibTeX RDF |
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