Search results for "Marketing"

Found 19 publication records. Showing 19 according to the selection in the facets

Hits ?▲	Authors	Title	Venue	Year	Link
1	Jehoshua Eliashberg, Gary L. Lilien	Chapter 1 Mathematical marketing models: Some historical perspectives and future projections.	Marketing	1993	DBLP DOI BibTeX RDF
1	Anne T. Coughlan	Chapter 13 Salesforce compensation: A review of MS/OR advances.	Marketing	1993	DBLP DOI BibTeX RDF
1	Mark B. Vandenbosch, Charles B. Weinberg	Chapter 14 Salesforce operations.	Marketing	1993	DBLP DOI BibTeX RDF
1	Jehoshua Eliashberg, Gary L. Lilien	Preface.	Marketing	1993	DBLP DOI BibTeX RDF
1	Robert C. Blattberg, Scott A. Neslin	Chapter 12 Sales promotion models.	Marketing	1993	DBLP DOI BibTeX RDF
1	Arvind Rangaswamy	Chapter 16 Marketing decision models: From linear programs to knowledge-based systems.	Marketing	1993	DBLP DOI BibTeX RDF
1	K. Sridhar Moorthy	Chapter 4 Competitive marketing strategies: Game-theoretic models.	Marketing	1993	DBLP DOI BibTeX RDF
1	Vithala R. Rao	Chapter 11 Pricing models in marketing.	Marketing	1993	DBLP DOI BibTeX RDF
1	Vijay Mahajan, Eitan Muller, Frank M. Bass	Chapter 8 New-product diffusion models.	Marketing	1993	DBLP DOI BibTeX RDF
1	Wayne S. DeSarbo, Ajay K. Manrai, Lalita A. Manrai	Chapter 5 Non-spatial tree models for the assessment of competitive market structure: An integrated review of the marketing and psychometric literature.	Marketing	1993	DBLP DOI BibTeX RDF
1	Dominique M. Hanssens, Leonard J. Parsons	Chapter 9 Econometric and time-series market response models.	Marketing	1993	DBLP DOI BibTeX RDF
1	John H. Roberts, Gary L. Lilien	Chapter 2 Explanatory and predictive models of consumer behavior.	Marketing	1993	DBLP DOI BibTeX RDF
1	Hubert Gatignon	Chapter 15 Marketing-mix models.	Marketing	1993	DBLP DOI BibTeX RDF
1	Yoram (Jerry) Wind, Gary L. Lilien	Chapter 17 Marketing strategy models.	Marketing	1993	DBLP DOI BibTeX RDF
1	Paul E. Green 0001, Abba M. Krieger	Chapter 10 Conjoint analysis with product-positioning applications.	Marketing	1993	DBLP DOI BibTeX RDF
1	Kim P. Corfman, Sunil Gupta	Chapter 3 Mathematical models of group choice and negotiations.	Marketing	1993	DBLP DOI BibTeX RDF
1	Glen L. Urban	Chapter 7 Pretest market forecasting.	Marketing	1993	DBLP DOI BibTeX RDF
1	Lee G. Cooper	Chapter 6 Market-share models.	Marketing	1993	DBLP DOI BibTeX RDF
1	Jehoshua Eliashberg, Richard Steinberg	Chapter 18 Marketing-production joint decision-making.	Marketing	1993	DBLP DOI BibTeX RDF

Publications at "Marketing"( http://dblp.L3S.de/Venues/Marketing )