Search results for "advertising"

Hits ?▲	Authors	Title	Venue	Year	Link	Author keywords
21	Martin Williamson Smith, Wei Sun 0043, John Sutherland 0001, Bobby Mackie	Game advertising: a conceptual framework and exploration of advertising prevalence.	Comput. Games J.	2014	DBLP DOI BibTeX RDF
21	Amin Sayedi, Kinshuk Jerath, Kannan Srinivasan	Competitive Poaching in Sponsored Search Advertising and Its Strategic Impact on Traditional Advertising.	Mark. Sci.	2014	DBLP DOI BibTeX RDF
21	Yoo Jung Kim, JinYoung Han	Why smartphone advertising attracts customers: A model of Web advertising, flow, and personalization.	Comput. Hum. Behav.	2014	DBLP DOI BibTeX RDF
21	Yoo Jung Kim, JinYoung Han	Corrigendum to "Why smartphone advertising attracts customers: A model of Web advertising, flow, and personalization" [Computers in Human Behavior 33 (2014) 256-269].	Comput. Hum. Behav.	2014	DBLP DOI BibTeX RDF
21	Haifeng Xu, Zhuolun Li	Advertising in New Media: Exploring Adoption of Location-Based Mobile Application Advertising.	PACIS	2014	DBLP BibTeX RDF
21	Xi Liao, Lihong He 0005, Mengmeng Liu	Game Analysis of the Supply Chain Co-op Advertising Based on the Advertising Efforts and Price Discount.	CSO	2014	DBLP DOI BibTeX RDF
21	John Gironda	Tailored vs. invasive advertising: an empirical examination of antecedents and outcomes of consumers' attitudes toward personalized advertising.		2014	RDF
21	Brendan Kitts, Michael Bardaro, Dyng Au, Al Lee, Sawin Lee, Jon Borchardt, Craig Schwartz, John Sobieski, John Wadsworth-Drake	Can Television Advertising Impact Be Measured on the Web? Web Spike Response as a Possible Conversion Tracking System for Television.	ADKDD@KDD	2014	DBLP DOI BibTeX RDF
21	Melinda Han Williams, Claudia Perlich, Brian Dalessandro, Foster J. Provost	Pleasing the advertising oracle: Probabilistic prediction from sampled, aggregated ground truth.	ADKDD@KDD	2014	DBLP DOI BibTeX RDF
21	Bowei Chen 0001, Shuai Yuan 0002, Jun Wang 0012	A Dynamic Pricing Model for Unifying Programmatic Guarantee and Real-Time Bidding in Display Advertising.	ADKDD@KDD	2014	DBLP DOI BibTeX RDF
21	Sahin Cem Geyik, Abhishek Saxena, Ali Dasdan	Multi-Touch Attribution Based Budget Allocation in Online Advertising.	ADKDD@KDD	2014	DBLP DOI BibTeX RDF
21	Kuang-Chih Lee, Ali Jalali, Ali Dasdan	Real time bid optimization with smooth budget delivery in online advertising.	AdKDD@KDD	2013	DBLP DOI BibTeX RDF
21	Yukihiro Tagami, Shingo Ono, Koji Yamamoto, Koji Tsukamoto, Akira Tajima	CTR prediction for contextual advertising: learning-to-rank approach.	AdKDD@KDD	2013	DBLP DOI BibTeX RDF
21	Shuai Yuan 0002, Jun Wang 0012, Xiaoxue Zhao	Real-time bidding for online advertising: measurement and analysis.	AdKDD@KDD	2013	DBLP DOI BibTeX RDF
21	Juan Feng, Jinhong Xie	Research Note - Performance-Based Advertising: Advertising as Signals of Product Quality.	Inf. Syst. Res.	2012	DBLP DOI BibTeX RDF
21	Yi-Lin Yu	Mixed-Style Print Advertising Combining Fashion Photography and Digital Illustrations: Examining the Print Advertising of Consumer Products in Taiwan.	UIC/ATC	2012	DBLP DOI BibTeX RDF
21	Cain Evans, Philip Moore 0001, Andrew M. Thomas	An Intelligent Mobile Advertising System (iMAS): Location-Based Advertising to Individuals and Business.	CISIS	2012	DBLP DOI BibTeX RDF
21	Shawndra Hill, Aman Nalavade, Adrian Benton	Social TV: real-time social media response to TV advertising.	AdKDD@KDD	2012	DBLP DOI BibTeX RDF
21	Joel Barajas, Jaimie Kwon, Ram Akella, Aaron Flores 0001, Marius Holtan, Victor Andrei	Marketing campaign evaluation in targeted display advertising.	AdKDD@KDD	2012	DBLP DOI BibTeX RDF
21	Brian Dalessandro, Claudia Perlich, Ori Stitelman, Foster J. Provost	Causally motivated attribution for online advertising.	AdKDD@KDD	2012	DBLP DOI BibTeX RDF
21	Haibin Cheng, Eren Manavoglu, Ying Cui, Ruofei Zhang, Jianchang Mao	Dynamic ad layout revenue optimization for display advertising.	AdKDD@KDD	2012	DBLP DOI BibTeX RDF
21	Joel Barajas, Jaimie Kwon, Ram Akella, Aaron Flores 0001, Marius Holtan, Victor Andrei	Measuring dynamic effects of display advertising in the absence of user tracking information.	AdKDD@KDD	2012	DBLP DOI BibTeX RDF
21	Gho Kim, Jang-Han Lee	The Effect of Search Condition and Advertising Type on Visual Attention to Internet Advertising.	Cyberpsychology Behav. Soc. Netw.	2011	DBLP DOI BibTeX RDF
21	Ye Bingqing	Advertising Marketing Communication Strategy under the Background of Media Convergence - Based on the Generation after 80s Advertising of Audience Behavior Changes.	CSISE (1)	2011	DBLP DOI BibTeX RDF
21	Jason C. F. Chan, Zhenhui Jiang, Bernard C. Y. Tan	Understanding Online Interruption-Based Advertising: Impacts of Exposure Timing, Advertising Intent, and Brand Image.	IEEE Trans. Engineering Management	2010	DBLP DOI BibTeX RDF
21	Kai Wang 0038, Eric T. G. Wang, Cheng-Kiang Farn	Influence of Web Advertising Strategies, Consumer Goal-Directedness, and Consumer Involvement on Web Advertising Effectiveness.	Int. J. Electron. Commer.	2009	DBLP DOI BibTeX RDF
21	Khim Yong Goh, Hunhong Chu, Winnie Soh	Mobile Advertising: An Empirical Study of Advertising Response and Search Behavior.	ICIS	2009	DBLP BibTeX RDF
21	Dimitris Drossos, Konstantinos G. Fouskas	Advertising On The Internet: Perspectives From Advertising Agencies And Advertisers.	MCIS	2009	DBLP BibTeX RDF
21	Peter van Waart, Ingrid Mulder	Meaningful Advertising: pervasive advertising in the experience economy.	GI Jahrestagung	2009	DBLP BibTeX RDF
21	Vishal Midha	The Glitch in On-line Advertising: A Study of Click Fraud in Pay-Per-Click Advertising Programs.	Int. J. Electron. Commer.	2008	DBLP DOI BibTeX RDF
21	Norris I. Bruce	Pooling and Dynamic Forgetting Effects in Multitheme Advertising: Tracking the Advertising Sales Relationship with Particle Filters.	Mark. Sci.	2008	DBLP DOI BibTeX RDF
21	Chrysanthos Dellarocas, Siva Viswanathan	The Holy Grail of Advertising? Quality Signaling and Revenue Implications of "Pay- Per-Performance" Advertising.	ECIS	2008	DBLP BibTeX RDF
21	Anindya Ghose, Sha Yang	Comparing performance metrics in organic search with sponsored search advertising.	AdKDD@KDD	2008	DBLP DOI BibTeX RDF
21	June Zhu, Bernard C. Y. Tan	Effectiveness of Blog Advertising: Impact of Communicator Expertise, Advertising Intent, and Product Involvement.	ICIS	2007	DBLP BibTeX RDF
21	Xin Jin, Ying Li, Teresa Mah, Jie Tong	Sensitive webpage classification for content advertising.	AdKDD@KDD	2007	DBLP DOI BibTeX RDF
21	Vanessa Murdock 0001, Massimiliano Ciaramita, Vassilis Plachouras	A noisy-channel approach to contextual advertising.	AdKDD@KDD	2007	DBLP DOI BibTeX RDF
21	Mohammad Mahdian, Kerem Tomak	Pay-per-action model for online advertising.	AdKDD@KDD	2007	DBLP DOI BibTeX RDF
21	Jorge Sueiras, Fausto Morales, Juan-Carlos Ibanez	From TV to online advertising: recent experience from the Spanish media.	AdKDD@KDD	2007	DBLP DOI BibTeX RDF
21	Avaré Stewart, Ling Chen, Raluca Paiu, Wolfgang Nejdl	Discovering information diffusion paths from blogosphere for online advertising.	AdKDD@KDD	2007	DBLP DOI BibTeX RDF
21	Hua Li 0001, Duo Zhang, Jian Hu, Hua-Jun Zeng, Zheng Chen 0001	Finding keyword from online broadcasting content for targeted advertising.	AdKDD@KDD	2007	DBLP DOI BibTeX RDF
21	Rebecca Bulander, Michael Decker, Gunther Schiefer	Advertising via mobile terminals delivering context sensitive and personalized advertising while guaranteeing privacy.	ICETE	2005	DBLP BibTeX RDF
21	Rebecca Bulander, Michael Decker, Gunther Schiefer, Bernhard Kölmel	Advertising Via Mobile Terminals - Delivering Context Sensitive and Personalized Advertising While Guaranteeing Privacy.	ICETE (Selected Papers)	2005	DBLP DOI BibTeX RDF
21	Jantawan Noiwan, Thawatchai Piyawat, Anthony F. Norcio	Between-Page Banner Advertising (BePBA) on the Web: A Solution Where Usability and Advertising Meet.	WebNet	2001	DBLP BibTeX RDF
19	Zeyuan Allen Zhu, Weizhu Chen, Tom Minka, Chenguang Zhu, Zheng Chen 0001	A novel click model and its applications to online advertising.	WSDM	2010	DBLP DOI BibTeX RDF	search engine, advertisement, attribute, bayesian, gaussian
19		Online Advertising.	Encyclopedia of Database Systems	2009	DBLP DOI BibTeX RDF
19		Contextual Advertising.	Encyclopedia of Database Systems	2009	DBLP DOI BibTeX RDF
19		Search Advertising.	Encyclopedia of Database Systems	2009	DBLP DOI BibTeX RDF
19	Péter Kucsera	Autonomous Advertising Mobile Robot for Exhibitions, Developed at BMF.	Towards Intelligent Engineering and Information Technology	2009	DBLP DOI BibTeX RDF	robotics, navigation, mobile robot, mobile robotics, sensors, industrial control
19	Anirban Dasgupta 0001, Arpita Ghosh, Hamid Nazerzadeh, Prabhakar Raghavan	Online story scheduling in web advertising.	SODA	2009	DBLP DOI BibTeX RDF
19	Hao Wu, Guang Qiu, Xiaofei He 0001, Yuan Shi, Mingcheng Qu, Jing Shen, Jiajun Bu, Chun Chen 0001	Advertising keyword generation using active learning.	WWW	2009	DBLP DOI BibTeX RDF	keyword generation, active learning, sponsored search
19	Xin-Jing Wang, Mo Yu, Lei Zhang 0001, Wei-Ying Ma	Argo: intelligent advertising made possible from users' photos.	ACM Multimedia	2009	DBLP DOI BibTeX RDF	photo monetization, image understanding, user interest modeling
19	Dechao Liu, Matthew R. Scott, Rongrong Ji, Wei Jiang, Hongxun Yao, Xing Xie 0001	Location sensitive indexing for image-based advertising.	ACM Multimedia	2009	DBLP DOI BibTeX RDF	hybrid indexing structure, image content bidding, image search
19	Valeriya V. Gribova, Pavel Kachanov	An Approach to Automated User Interest Matching in Online Classified Advertising Systems.	ICIC (1)	2009	DBLP DOI BibTeX RDF	Online classified systems, User interest matching, Internet, Intelligent systems
19	Dell Zhang, Jinsong Lu	Batch-Mode Computational Advertising Based on Modern Portfolio Theory.	ICTIR	2009	DBLP DOI BibTeX RDF
19	Dou Shen, Arun C. Surendran, Ying Li	Report on the second KDD workshop on data mining for advertising.	SIGKDD Explor.	2008	DBLP DOI BibTeX RDF
19	Abraham Bagherjeiran, Rajesh Parekh	Combining Behavioral and Social Network Data for Online Advertising.	ICDM Workshops	2008	DBLP DOI BibTeX RDF
19	Deepayan Chakrabarti, Deepak Agarwal, Vanja Josifovski	Contextual advertising by combining relevance with click feedback.	WWW	2008	DBLP DOI BibTeX RDF	clickthrough rate, interaction effects, modeling
19	Benjamin Edelman, Michael Schwarz 0002	Internet advertising and optimal auction design.	KDD	2008	DBLP DOI BibTeX RDF	auctions, mechanism design, internet advertisement
19	Lamberto Ballan, Marco Bertini 0001, Arjun Jain	A system for automatic detection and recognition of advertising trademarks in sports videos.	ACM Multimedia	2008	DBLP DOI BibTeX RDF	trademark matching, video retrieval, sports videos
19	Chang-Tai Hsieh, Chun-Ming Liang, Shih-Chun Chou	Personalized Advertising Strategy for Integrated Social Networking Websites.	Web Intelligence/IAT Workshops	2008	DBLP DOI BibTeX RDF
19	Dieu-Thu Le, Cam-Tu Nguyen, Quang-Thuy Ha, Xuan Hieu Phan, Susumu Horiguchi	Matching and Ranking with Hidden Topics towards Online Contextual Advertising.	Web Intelligence	2008	DBLP DOI BibTeX RDF
19	Viktor Krammer	An Effective Defense against Intrusive Web Advertising.	PST	2008	DBLP DOI BibTeX RDF
19	Peter O'Connor	An Analysis of Hotel Trademark Abuse in Pay-Per-Click Search Advertising.	ENTER	2007	DBLP DOI BibTeX RDF	trademark abuse, Search engine marketing, hotel sector
19	Pavel Poupyrev, Yoshihiro Kawahara, Peter Davis, Hiroyuki Morikawa	Compact Data Format for Advertising and Discovery in Ubiquitous Networks.	UCS	2007	DBLP DOI BibTeX RDF	discovery system, compact data format, service discovery
19	Vibhanshu Abhishek, Kartik Hosanagar	Keyword generation for search engine advertising using semantic similarity between terms.	ICEC	2007	DBLP DOI BibTeX RDF	keyword generation, semantic similarity, sponsored search, search engine optimization
19	Hui-Chih Wang, Yi-Cheng Ku, Her-Sen Doong	Case Study in Mobile Internet Innovation: Does Advertising or Acquaintances Communication Decide Taiwan's Mobile Internet Diffusion?	HICSS	2007	DBLP DOI BibTeX RDF
19	Gyözö Gidófalvi, Hans Ravnkjær Larsen, Torben Bach Pedersen	Estimating the Capacity of the Location - Based Advertising Channel.	ICMB	2007	DBLP DOI BibTeX RDF
19	Mohammad Ali Akbari, Hiroki Takahashi, Masayuki Nakajima 0001	Discerning Advisor: An Intelligent Advertising System for Clothes Considering Skin Color.	CW	2005	DBLP DOI BibTeX RDF
19	Sung Ho Ha	An Intelligent System for Personalized Advertising on the Internet.	EC-Web	2004	DBLP DOI BibTeX RDF
19	Juan Feng, Hemant K. Bhargava, David M. Pennock	Comparison of allocation rules for paid placement advertising in search engines.	ICEC	2003	DBLP DOI BibTeX RDF	information gatekeepers, paid placement, slotting auctions, sponsored listings, search engines
19	Alessandro Agostini, Paolo Avesani	Advertising Games for Web Services.	OTM	2003	DBLP DOI BibTeX RDF	Web information systems and services, peer-to-peer cooperation, semantic interoperability, negotiation protocols
19	Emad Rashid, Yoshio Yoshioka, Takashi Araki, Tadao Nakamura	Variable-Length Coding based on Bent Sequences for W.ireless Advertising.	ISCC	2001	DBLP DOI BibTeX RDF
19	Ichizo Kogiku, Minoru Katayama, Takashige Hoshiai	Sense: A Service Navigation System linked to a Real-time Advertising Distribution Service.	ISORC	1999	DBLP DOI BibTeX RDF
19	Katherine Gallagher, Jeffrey Parsons	Framework for Targeting Banner Advertising On the Internet.	HICSS (4)	1997	DBLP DOI BibTeX RDF
17	Dinei A. F. Florêncio, Cormac Herley	Where do security policies come from?	SOUPS	2010	DBLP DOI BibTeX RDF
17	Nikhil R. Devanur, Jason D. Hartline	Limited and online supply and the bayesian foundations of prior-free mechanism design.	EC	2009	DBLP DOI BibTeX RDF	limited supply, prior-free, auction, mechanism design, online
17	David Thue, Vadim Bulitko, Marcia Spetch, Michael Webb	Exaggerated Claims for Interactive Stories.	ICIDS	2009	DBLP DOI BibTeX RDF
17	Ioannis Giotis 0001, Anna R. Karlin	On the Equilibria and Efficiency of the GSP Mechanism in Keyword Auctions with Externalities.	WINE	2008	DBLP DOI BibTeX RDF
17	Nilton Bila, Jin Cao, Robert Dinoff, Tin Kam Ho, Richard Hull 0001, Bharat Kumar, Paulo Santos 0002	Mobile User Profile Acquisition through Network Observables and Explicit User Queries.	MDM	2008	DBLP DOI BibTeX RDF
17	André Deuker, Mike Radmacher	Multicast and Individual Service Provisioning in Mobile TV.	CEC/EEE	2008	DBLP DOI BibTeX RDF
17	Slawomir Zadrozny, Janusz Kacprzyk	Summarizing the Contents of Web Server Logs: A Fuzzy Linguistic Approach.	FUZZ-IEEE	2007	DBLP DOI BibTeX RDF
17	Oliviero Stock, Carlo Strapparava, Alessandro Valitutti	Moving Creative Words.	BVAI	2007	DBLP DOI BibTeX RDF
17	Atish Das Sarma, Deeparnab Chakrabarty, Sreenivas Gollapudi	Public Advertisement Broker Markets.	WINE	2007	DBLP DOI BibTeX RDF
17	Carlo Strapparava, Alessandro Valitutti, Oliviero Stock	Affective Text Variation and Animation for Dynamic Advertisement.	ACII	2007	DBLP DOI BibTeX RDF
17	Carlo Strapparava, Alessandro Valitutti, Oliviero Stock	Words Not Cast in Stone.	AI*IA	2007	DBLP DOI BibTeX RDF
17	Anna R. Karlin	Ad Auctions - Current and Future Research.	AAIM	2007	DBLP DOI BibTeX RDF
17	Stan Kurkovsky, Karthik Harihar	Using ubiquitous computing in interactive mobile marketing.	Pers. Ubiquitous Comput.	2006	DBLP DOI BibTeX RDF	Ubiquitous computing, Wireless networks, Personalization, M-commerce, Context-aware applications
17	Ricardo Toledo, Ramon Baldrich, Xavier Orriols, Juan Sanchez, Xavier Binefa	Automatic cataloguing of advertisement in magazines.	Multim. Tools Appl.	2006	DBLP DOI BibTeX RDF	Computer-aided visual inspection, Content-based image retrieval, Multimedia system, Document image analysis
17	Ali Amiri 0001, Syam Menon	Scheduling Web Banner Advertisements With Multiple Display Frequencies.	IEEE Trans. Syst. Man Cybern. Part A	2006	DBLP DOI BibTeX RDF
17	Stefan Figge, Sven Theysohn	Quantifizierung IKS-basierter Marktleistungen.	Wirtschaftsinf.	2006	DBLP DOI BibTeX RDF	Mobile Telecommunications Industry, Business Models, Mobile Commerce, Conjoint-Analysis
17	Prabhakar Raghavan	The Changing Face of Web Search.	MDM	2006	DBLP DOI BibTeX RDF
17	Alan F. Smeaton, Bart Lehane, Noel E. O'Connor, Conor Brady, Gary Craig	Automatically selecting shots for action movie trailers.	Multimedia Information Retrieval	2006	DBLP DOI BibTeX RDF	movie trailers, machine learning, video analysis
17	Qusay H. Mahmoud	Provisioning Context-Aware Advertisements to Wireless Mobile Users.	ICME	2006	DBLP DOI BibTeX RDF
17	Suhit Gupta, Gail E. Kaiser, Salvatore J. Stolfo	Extracting context to improve accuracy for HTML content extraction.	WWW (Special interest tracks and posters)	2005	DBLP DOI BibTeX RDF	accessibility, context, HTML, content extraction, DOM trees, speech rendering, reformatting
17	Konstantinos Chorianopoulos, Diomidis Spinellis	Affective usability evaluation for an interactive music television channel.	Comput. Entertain.	2004	DBLP DOI BibTeX RDF	TiVo, affective usability, user interface, interactive television, set-top box, music video, animated character
17	David Dunn	Information busters: communicating with your campus community.	SIGUCCS	2004	DBLP DOI BibTeX RDF	announcements, marquees, screen savers, windows messenger, communication, advertisement, powerPoint, marketing strategies
17	Sean C. Rhea, Kevin Liang, Eric A. Brewer	Value-based web caching.	WWW	2003	DBLP DOI BibTeX RDF	duplicate suppression, redundant transfers, resource modification, privacy, WWW, world wide web, scalability, caching, HTTP, proxy, aliasing, dynamic content, hypertext transfer protocol
17	Carlo Blundo, Stelvio Cimato	SAWM: a tool for secure and authenticated web metering.	SEKE	2002	DBLP DOI BibTeX RDF	secure metering, e-commerce, auditing
17	Eric K. Clemons, Rajiv M. Dewan, Robert J. Kauffman, Yu-Ming Wang	Strategic and Competitive Information Systems - Minitrack Introduction.	HICSS	2001	DBLP DOI BibTeX RDF
17	Eckhart Körner, Naima Aghoutane, Gazanfer Ercan, Linda Strick, Wolfgang Wunderlich, Motohisa Funabashi, Shigeki Kawano, Junichi Toyouchi	Efficient Brokerage in a CORBA-based Service Mediation Platform.	ISADS	1999	DBLP DOI BibTeX RDF