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Venues (Conferences, Journals, ...)
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GrowBag graphs for keyword ? (Num. hits/coverage)
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The graphs summarize 1164 occurrences of 669 keywords
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Results
Found 4019 publication records. Showing 4019 according to the selection in the facets
Hits ?▲ |
Authors |
Title |
Venue |
Year |
Link |
Author keywords |
11 | Matthew Dawson, Badih Ghazi, Pritish Kamath, Kapil Kumar, Ravi Kumar 0001, Bo Luan, Pasin Manurangsi, Nishanth Mundru, Harikesh Nair, Adam Sealfon, Shengyu Zhu 0004 |
Optimizing Hierarchical Queries for the Attribution Reporting API. ![Search on Bibsonomy](Pics/bibsonomy.png) |
AdKDD@KDD ![In: Proceedings of the Workshop on Data Mining for Online Advertising (AdKDD 2023) co-located with the 29th ACM SIGKDD Conference on Knowledge Discovery and Data Mining (KDD 2023), Long Beach, CA, USA, August 7, 2023., 2023, CEUR-WS.org. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP BibTeX RDF |
|
11 | Xuewei Wang, Qiang Jin, Shengyu Huang, Min Zhang, Xi Liu, Zhengli Zhao, Yukun Chen, Zhengyu Zhang, Jiyan Yang, Ellie Wen, Sagar Chordia, Wenlin Chen, Qin Huang |
Towards the Better Ranking Consistency: A Multi-task Learning Framework for Early Stage Ads Ranking. ![Search on Bibsonomy](Pics/bibsonomy.png) |
AdKDD@KDD ![In: Proceedings of the Workshop on Data Mining for Online Advertising (AdKDD 2023) co-located with the 29th ACM SIGKDD Conference on Knowledge Discovery and Data Mining (KDD 2023), Long Beach, CA, USA, August 7, 2023., 2023, CEUR-WS.org. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP BibTeX RDF |
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11 | Vanessa Cai, Pradeep Prabakar, Manuel Serrano Rebuelta, Lucas Rosen, Federico Monti, Katarzyna Janocha, Tomo Lazovich, Jeetu Raj, Yedendra Shrinivasan, Hao Li, Thomas Markovich |
TwERC: High Performance Ensembled Candidate Generation for Ads Recommendation at Twitter. ![Search on Bibsonomy](Pics/bibsonomy.png) |
AdKDD@KDD ![In: Proceedings of the Workshop on Data Mining for Online Advertising (AdKDD 2023) co-located with the 29th ACM SIGKDD Conference on Knowledge Discovery and Data Mining (KDD 2023), Long Beach, CA, USA, August 7, 2023., 2023, CEUR-WS.org. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP BibTeX RDF |
|
11 | YaChen Yan, Liubo Li |
AdaEnsemble: Learning Adaptively Sparse Structured Ensemble Network for Click-Through Rate Prediction. ![Search on Bibsonomy](Pics/bibsonomy.png) |
AdKDD@KDD ![In: Proceedings of the Workshop on Data Mining for Online Advertising (AdKDD 2023) co-located with the 29th ACM SIGKDD Conference on Knowledge Discovery and Data Mining (KDD 2023), Long Beach, CA, USA, August 7, 2023., 2023, CEUR-WS.org. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP BibTeX RDF |
|
11 | Phuong Ha Nguyen, Djordje Gligorijevic, Arnab Borah, Gajanan Adalinge, Abraham Bagherjeiran |
Practical Budget Pacing Algorithms and Simulation Test Bed for eBay Marketplace Sponsored Search. ![Search on Bibsonomy](Pics/bibsonomy.png) |
AdKDD@KDD ![In: Proceedings of the Workshop on Data Mining for Online Advertising (AdKDD 2023) co-located with the 29th ACM SIGKDD Conference on Knowledge Discovery and Data Mining (KDD 2023), Long Beach, CA, USA, August 7, 2023., 2023, CEUR-WS.org. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP BibTeX RDF |
|
11 | Sharad Chitlangia, Krishna Reddy Kesari, Rajat Agarwal |
Scaling Generative Pre-training for User Ad Activity Sequences. ![Search on Bibsonomy](Pics/bibsonomy.png) |
AdKDD@KDD ![In: Proceedings of the Workshop on Data Mining for Online Advertising (AdKDD 2023) co-located with the 29th ACM SIGKDD Conference on Knowledge Discovery and Data Mining (KDD 2023), Long Beach, CA, USA, August 7, 2023., 2023, CEUR-WS.org. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP BibTeX RDF |
|
11 | Niklas Karlsson |
Feedback Control-Based Publisher Revenue Maximization in Online Advertising. ![Search on Bibsonomy](Pics/bibsonomy.png) |
IEEE Control. Syst. Lett. ![In: IEEE Control. Syst. Lett. 6, pp. 2840-2845, 2022. The full citation details ...](Pics/full.jpeg) |
2022 |
DBLP DOI BibTeX RDF |
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11 | Ruichang Lu, Qiaowei Shen, Tenghui Wang, Xiaojun Zhang |
Frenemies: Corporate Advertising Under Common Ownership. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Manag. Sci. ![In: Manag. Sci. 68(6), pp. 4645-4669, 2022. The full citation details ...](Pics/full.jpeg) |
2022 |
DBLP DOI BibTeX RDF |
|
11 | Jura Liaukonyte, Alminas Zaldokas |
Background Noise? TV Advertising Affects Real-Time Investor Behavior. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Manag. Sci. ![In: Manag. Sci. 68(4), pp. 2465-2484, 2022. The full citation details ...](Pics/full.jpeg) |
2022 |
DBLP DOI BibTeX RDF |
|
11 | Lesley Chiou, Catherine E. Tucker |
How Do Restrictions on Advertising Affect Consumer Search? ![Search on Bibsonomy](Pics/bibsonomy.png) |
Manag. Sci. ![In: Manag. Sci. 68(2), pp. 866-882, 2022. The full citation details ...](Pics/full.jpeg) |
2022 |
DBLP DOI BibTeX RDF |
|
11 | Yue Wu, Esther Gal-Or, Tansev Geylani |
Regulating Native Advertising. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Manag. Sci. ![In: Manag. Sci. 68(11), pp. 8045-8061, 2022. The full citation details ...](Pics/full.jpeg) |
2022 |
DBLP DOI BibTeX RDF |
|
11 | Raghav Singal, Omar Besbes, Antoine Désir, Vineet Goyal, Garud Iyengar |
Shapley Meets Uniform: An Axiomatic Framework for Attribution in Online Advertising. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Manag. Sci. ![In: Manag. Sci. 68(10), pp. 7457-7479, 2022. The full citation details ...](Pics/full.jpeg) |
2022 |
DBLP DOI BibTeX RDF |
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11 | Gila E. Fruchter, Ashutosh Prasad, Christophe Van den Bulte |
Too Popular, Too Fast: Optimal Advertising and Entry Timing in Markets with Peer Influence. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Manag. Sci. ![In: Manag. Sci. 68(6), pp. 4725-4741, 2022. The full citation details ...](Pics/full.jpeg) |
2022 |
DBLP DOI BibTeX RDF |
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11 | Helen Shuxuan Zeng, Brett Danaher, Michael D. Smith 0002 |
Internet Governance Through Site Shutdowns: The Impact of Shutting Down Two Major Commercial Sex Advertising Sites. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Manag. Sci. ![In: Manag. Sci. 68(11), pp. 8234-8248, 2022. The full citation details ...](Pics/full.jpeg) |
2022 |
DBLP DOI BibTeX RDF |
|
11 | Yanwu Yang, Kang Zhao 0001, Daniel Dajun Zeng, Bernard Jim Jansen |
Time-varying effects of search engine advertising on sales-An empirical investigation in E-commerce. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Decis. Support Syst. ![In: Decis. Support Syst. 163, pp. 113843, 2022. The full citation details ...](Pics/full.jpeg) |
2022 |
DBLP DOI BibTeX RDF |
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11 | Kevser Nur Cogalmis, Ahmet Bulut |
Generating ad creatives using deep learning for search advertising. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Turkish J. Electr. Eng. Comput. Sci. ![In: Turkish J. Electr. Eng. Comput. Sci. 30(5), pp. 1882-1896, 2022. The full citation details ...](Pics/full.jpeg) |
2022 |
DBLP DOI BibTeX RDF |
|
11 | Xuan Cu Le, Hu Wang |
Context-aware and social integrative-related factors as the precursors of efficient context aware advertising via mobile applications. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Int. J. Mob. Commun. ![In: Int. J. Mob. Commun. 20(3), pp. 332-348, 2022. The full citation details ...](Pics/full.jpeg) |
2022 |
DBLP DOI BibTeX RDF |
|
11 | Yong He 0004, Yanan Yu, Zhongyuan Wang, Henry Xu |
Equilibrium Pricing, Advertising, and Quality Strategies in a Platform Service Supply Chain. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Asia Pac. J. Oper. Res. ![In: Asia Pac. J. Oper. Res. 39(1), pp. 2140031:1-2140031:33, 2022. The full citation details ...](Pics/full.jpeg) |
2022 |
DBLP DOI BibTeX RDF |
|
11 | Yanwu Yang, Baozhu Feng, Joni Salminen, Bernard J. Jansen |
Optimal advertising for a generalized Vidale-Wolfe response model. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Electron. Commer. Res. ![In: Electron. Commer. Res. 22(4), pp. 1275-1305, 2022. The full citation details ...](Pics/full.jpeg) |
2022 |
DBLP DOI BibTeX RDF |
|
11 | Sarat Kumar Jena, Abhijeet Ghadge |
Product bundling and advertising strategy for a duopoly supply chain: a power-balance perspective. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Ann. Oper. Res. ![In: Ann. Oper. Res. 315(2), pp. 1729-1753, 2022. The full citation details ...](Pics/full.jpeg) |
2022 |
DBLP DOI BibTeX RDF |
|
11 | Yue Li, Xiaobo Zhao, Jinxing Xie, Wanshan Zhu |
Inequality aversion in cooperative advertising in supply chain: an experimental study. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Int. J. Prod. Res. ![In: Int. J. Prod. Res. 60(23), pp. 7113-7135, 2022. The full citation details ...](Pics/full.jpeg) |
2022 |
DBLP DOI BibTeX RDF |
|
11 | Raja Ahmed Jamil, Abdul Qayyum, Mohammad Saeed Lodhi |
Skepticism Toward Online Advertising: Causes, Consequences, and Remedial Moderators. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Int. J. Online Mark. ![In: Int. J. Online Mark. 12(1), pp. 1-21, 2022. The full citation details ...](Pics/full.jpeg) |
2022 |
DBLP DOI BibTeX RDF |
|
11 | Kimia Keshanian, Daniel Zantedeschi, Kaushik Dutta |
Features Selection as a Nash-Bargaining Solution: Applications in Online Advertising and Information Systems. ![Search on Bibsonomy](Pics/bibsonomy.png) |
INFORMS J. Comput. ![In: INFORMS J. Comput. 34(5), pp. 2485-2501, 2022. The full citation details ...](Pics/full.jpeg) |
2022 |
DBLP DOI BibTeX RDF |
|
11 | Ting-Ting Yang, Hsueh-Wen Tseng |
Improving Discovery Process Toward User Engagement Based on Advertising Extensions in Bluetooth Low Energy Networks. ![Search on Bibsonomy](Pics/bibsonomy.png) |
IEEE Trans. Mob. Comput. ![In: IEEE Trans. Mob. Comput. 21(9), pp. 3176-3192, 2022. The full citation details ...](Pics/full.jpeg) |
2022 |
DBLP DOI BibTeX RDF |
|
11 | Jun Wang, Yu Li, Wenwen Jiang, Yufang Wang, Shuhua Zhang |
Dynamic market share through advertising and loyalty reward programs: A case study of Ofo versus Mobike. ![Search on Bibsonomy](Pics/bibsonomy.png) |
RAIRO Oper. Res. ![In: RAIRO Oper. Res. 56(5), pp. 3545-3560, September 2022. The full citation details ...](Pics/full.jpeg) |
2022 |
DBLP DOI BibTeX RDF |
|
11 | Jafar Chaab, Ozgun Caliskan-Demirag |
Effects of consumer loyalty and product web compatibility on cooperative advertising and pricing policies in a dual-channel supply chain. ![Search on Bibsonomy](Pics/bibsonomy.png) |
RAIRO Oper. Res. ![In: RAIRO Oper. Res. 56(4), pp. 2557-2580, 2022. The full citation details ...](Pics/full.jpeg) |
2022 |
DBLP DOI BibTeX RDF |
|
11 | Jingyan Li, Xiang Ji 0003, Zhixin Chen, Jie Wu 0004 |
How cooperative advertising interacts with distributional contracts in a dual-channel system. ![Search on Bibsonomy](Pics/bibsonomy.png) |
RAIRO Oper. Res. ![In: RAIRO Oper. Res. 56(3), pp. 1655-1684, 2022. The full citation details ...](Pics/full.jpeg) |
2022 |
DBLP DOI BibTeX RDF |
|
11 | Max van Drunen, Natali Helberger, Ronan Ó Fathaigh |
The beginning of EU political advertising law: unifying democratic visions through the internal market. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Int. J. Law Inf. Technol. ![In: Int. J. Law Inf. Technol. 30(2), pp. 181-199, 2022. The full citation details ...](Pics/full.jpeg) |
2022 |
DBLP DOI BibTeX RDF |
|
11 | Junhui He |
Analyzing the Effectiveness of Interaction Between Brand Awareness and Social Network Advertising: The Moderating Role of Social Facilitation. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Int. J. Technol. Hum. Interact. ![In: Int. J. Technol. Hum. Interact. 18(1), pp. 1-18, 2022. The full citation details ...](Pics/full.jpeg) |
2022 |
DBLP DOI BibTeX RDF |
|
11 | Jean-Éric Pelet, Saïd Aboubaker Ettis |
Social Media Advertising Effectiveness: The Role of Perceived Originality, Liking, Credibility, Irritation, Intrusiveness, and Ad Destination. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Int. J. Technol. Hum. Interact. ![In: Int. J. Technol. Hum. Interact. 18(1), pp. 1-20, 2022. The full citation details ...](Pics/full.jpeg) |
2022 |
DBLP DOI BibTeX RDF |
|
11 | Dan Shi, Weijia Zhang, Guangyu Zou, Jinkun Ping |
Advertising and pricing strategies for the manufacturer in the presence of brown and green products. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Kybernetes ![In: Kybernetes 51(4), pp. 1452-1477, 2022. The full citation details ...](Pics/full.jpeg) |
2022 |
DBLP DOI BibTeX RDF |
|
11 | Norris I. Bruce, Anand Krishnamoorthy, Ashutosh Prasad |
Advertising Cycling to Manage Exclusivity Loss in Fashion Styles. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Oper. Res. ![In: Oper. Res. 70(6), pp. 3125-3142, November 2022. The full citation details ...](Pics/full.jpeg) |
2022 |
DBLP DOI BibTeX RDF |
|
11 | Levi DeValve, Sasa Pekec |
Optimal Price/Advertising Menus for Two-Sided Media Platforms. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Oper. Res. ![In: Oper. Res. 70(3), pp. 1629-1645, 2022. The full citation details ...](Pics/full.jpeg) |
2022 |
DBLP DOI BibTeX RDF |
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11 | Rad Niazadeh, Jason D. Hartline, Nicole Immorlica, Mohammad Reza Khani, Brendan Lucier |
Fast Core Pricing for Rich Advertising Auctions. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Oper. Res. ![In: Oper. Res. 70(1), pp. 223-240, 2022. The full citation details ...](Pics/full.jpeg) |
2022 |
DBLP DOI BibTeX RDF |
|
11 | P. Revanth Rathan, P. Krishna Reddy, Anirban Mondal |
A Pattern Mining Framework for Improving Billboard Advertising Revenue. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Trans. Large Scale Data Knowl. Centered Syst. ![In: Trans. Large Scale Data Knowl. Centered Syst. 52, pp. 127-147, 2022. The full citation details ...](Pics/full.jpeg) |
2022 |
DBLP DOI BibTeX RDF |
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11 | Christian Gentner, Daniel Günther 0005, Philipp H. Kindt |
Identifying the BLE Advertising Channel for Reliable Distance Estimation on Smartphones. ![Search on Bibsonomy](Pics/bibsonomy.png) |
IEEE Access ![In: IEEE Access 10, pp. 9563-9575, 2022. The full citation details ...](Pics/full.jpeg) |
2022 |
DBLP DOI BibTeX RDF |
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11 | Marina Ivanov Pereira Josué, Marcelo F. Moreno, Débora C. Muchaluat-Saade |
Supporting Targeted Advertising in Integrated Broadcast-Broadband Systems With Automatic Media Content Preparation. ![Search on Bibsonomy](Pics/bibsonomy.png) |
IEEE Access ![In: IEEE Access 10, pp. 126845-126857, 2022. The full citation details ...](Pics/full.jpeg) |
2022 |
DBLP DOI BibTeX RDF |
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11 | |
High-Concurrency Big Data Precision Marketing and Advertising Recommendation under 5G Wireless Communication Network Environment. ![Search on Bibsonomy](Pics/bibsonomy.png) |
J. Sensors ![In: J. Sensors 2022, pp. 1-10, 2022. The full citation details ...](Pics/full.jpeg) |
2022 |
DBLP DOI BibTeX RDF |
|
11 | Yunshan Geng |
Virtual Reality (VR) Advertising Communication Design Based on 3D Wireless Active Visual Sensing. ![Search on Bibsonomy](Pics/bibsonomy.png) |
J. Sensors ![In: J. Sensors 2022, pp. 1-9, 2022. The full citation details ...](Pics/full.jpeg) |
2022 |
DBLP DOI BibTeX RDF |
|
11 | |
An Advertising Recommendation Algorithm Based on Deep Learning Fusion Model. ![Search on Bibsonomy](Pics/bibsonomy.png) |
J. Sensors ![In: J. Sensors 2022, pp. 1-9, 2022. The full citation details ...](Pics/full.jpeg) |
2022 |
DBLP DOI BibTeX RDF |
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11 | Ben Collier, Gemma Flynn, James Stewart, Daniel R. Thomas |
Influence government: Exploring practices, ethics, and power in the use of targeted advertising by the UK state. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Big Data Soc. ![In: Big Data Soc. 9(1), pp. 205395172210787, January 2022. The full citation details ...](Pics/full.jpeg) |
2022 |
DBLP DOI BibTeX RDF |
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11 | Johann Laux, Fabian Stephany, Chris Russell 0001, Sandra Wachter, Brent D. Mittelstadt 0002 |
The Concentration-after-Personalisation Index (CAPI): Governing effects of personalisation using the example of targeted online advertising. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Big Data Soc. ![In: Big Data Soc. 9(2), pp. 205395172211325, July 2022. The full citation details ...](Pics/full.jpeg) |
2022 |
DBLP DOI BibTeX RDF |
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11 | Cami Goray, Sarita Schoenebeck |
Youths' Perceptions of Data Collection in Online Advertising and Social Media. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Proc. ACM Hum. Comput. Interact. ![In: Proc. ACM Hum. Comput. Interact. 6(CSCW2), pp. 1-27, 2022. The full citation details ...](Pics/full.jpeg) |
2022 |
DBLP DOI BibTeX RDF |
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11 | Hana Habib, Sarah Pearman, Ellie Young, Ishika Saxena, Robert Zhang, Lorrie Faith Cranor |
Identifying User Needs for Advertising Controls on Facebook. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Proc. ACM Hum. Comput. Interact. ![In: Proc. ACM Hum. Comput. Interact. 6(CSCW1), pp. 59:1-59:42, 2022. The full citation details ...](Pics/full.jpeg) |
2022 |
DBLP DOI BibTeX RDF |
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11 | J. Nathan Matias, Austin Hounsel, Nick Feamster |
Software-Supported Audits of Decision-Making Systems: Testing Google and Facebook's Political Advertising Policies. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Proc. ACM Hum. Comput. Interact. ![In: Proc. ACM Hum. Comput. Interact. 6(CSCW1), pp. 118:1-118:19, 2022. The full citation details ...](Pics/full.jpeg) |
2022 |
DBLP DOI BibTeX RDF |
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11 | Lijue Lu, Jorge Navas 0001 |
Lanchester duopoly model revisited: Advertising competition under time inconsistent preferences. ![Search on Bibsonomy](Pics/bibsonomy.png) |
J. Oper. Res. Soc. ![In: J. Oper. Res. Soc. 73(2), pp. 244-260, 2022. The full citation details ...](Pics/full.jpeg) |
2022 |
DBLP DOI BibTeX RDF |
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11 | Mengli Li, Xumei Zhang, Bin Dan |
Cooperative advertising contract design in a supply chain with an offline showroom under asymmetric information. ![Search on Bibsonomy](Pics/bibsonomy.png) |
J. Oper. Res. Soc. ![In: J. Oper. Res. Soc. 73(2), pp. 261-272, 2022. The full citation details ...](Pics/full.jpeg) |
2022 |
DBLP DOI BibTeX RDF |
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11 | Jihoon Jeong, Dongchul Hong, Sekyoung Youm |
Optimization of the Decision-Making System for Advertising Strategies of Small Enterprises - Focusing on Company A. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Syst. ![In: Syst. 10(4), pp. 116, 2022. The full citation details ...](Pics/full.jpeg) |
2022 |
DBLP DOI BibTeX RDF |
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11 | Gang Fu, Linxiao Dong, Wentao Zhan, Minghui Jiang 0003 |
Optimal Decision Making for Customer-Intensive Services Based on Queuing System Considering the Heterogeneity of Customer Advertising Perception. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Syst. ![In: Syst. 10(6), pp. 261, 2022. The full citation details ...](Pics/full.jpeg) |
2022 |
DBLP DOI BibTeX RDF |
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11 | Ke Yan, Shuai Liu, Min Zuo, Jiamin Zheng, Yadong Xu |
Dual-Channel Supply Chain Pricing Decisions under Discounted Advertising Value. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Syst. ![In: Syst. 10(3), pp. 76, 2022. The full citation details ...](Pics/full.jpeg) |
2022 |
DBLP DOI BibTeX RDF |
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11 | Razaq Olatunde Rom Kalilu, Adesola Olutoyin Alimi |
The cultural attitudes in advertising designs in Nigeria. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Int. J. Arts Technol. ![In: Int. J. Arts Technol. 14(2), pp. 158-169, 2022. The full citation details ...](Pics/full.jpeg) |
2022 |
DBLP DOI BibTeX RDF |
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11 | Jing Zhang 0071, Xingyu Wen, Mincheol Whang |
Empathy evaluation by the physical elements of the advertising. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Multim. Tools Appl. ![In: Multim. Tools Appl. 81(2), pp. 2241-2257, 2022. The full citation details ...](Pics/full.jpeg) |
2022 |
DBLP DOI BibTeX RDF |
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11 | Sawsan Almahmoud, Bassam Hammo, Bashar Al-Shboul, Nadim Obeid |
A hybrid approach for identifying non-human traffic in online digital advertising. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Multim. Tools Appl. ![In: Multim. Tools Appl. 81(2), pp. 1685-1718, 2022. The full citation details ...](Pics/full.jpeg) |
2022 |
DBLP DOI BibTeX RDF |
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11 | Vinita Rohilla, Sudeshna Chakraborty, Rajiv Kumar |
Deep learning based feature extraction and a bidirectional hybrid optimized model for location based advertising. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Multim. Tools Appl. ![In: Multim. Tools Appl. 81(11), pp. 16067-16095, 2022. The full citation details ...](Pics/full.jpeg) |
2022 |
DBLP DOI BibTeX RDF |
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11 | Haiju Hu, Yakun Li, Mengdi Li |
Decisions and Coordination of Green Supply Chain Considering Big Data Targeted Advertising. ![Search on Bibsonomy](Pics/bibsonomy.png) |
J. Theor. Appl. Electron. Commer. Res. ![In: J. Theor. Appl. Electron. Commer. Res. 17(3), pp. 1035-1056, September 2022. The full citation details ...](Pics/full.jpeg) |
2022 |
DBLP DOI BibTeX RDF |
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11 | Weifeng Li, Minghui Jiang 0003, Wentao Zhan |
Why Advertise on Short Video Platforms? Optimizing Online Advertising Using Advertisement Quality. ![Search on Bibsonomy](Pics/bibsonomy.png) |
J. Theor. Appl. Electron. Commer. Res. ![In: J. Theor. Appl. Electron. Commer. Res. 17(3), pp. 1057-1074, September 2022. The full citation details ...](Pics/full.jpeg) |
2022 |
DBLP DOI BibTeX RDF |
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11 | Michal Kot |
An agent-based model of consumer choice. An evaluation of the strategy of pricing and advertising. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Oper. Res. Decis. ![In: Oper. Res. Decis. 32(1), 2022. The full citation details ...](Pics/full.jpeg) |
2022 |
DBLP DOI BibTeX RDF |
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11 | Caixia Hao, Lei Yang 0022 |
Platform advertising and targeted promotion: Paid or free? ![Search on Bibsonomy](Pics/bibsonomy.png) |
Electron. Commer. Res. Appl. ![In: Electron. Commer. Res. Appl. 55, pp. 101178, 2022. The full citation details ...](Pics/full.jpeg) |
2022 |
DBLP DOI BibTeX RDF |
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11 | Huiran Li, Yanwu Yang |
Keyword targeting optimization in sponsored search advertising: Combining selection and matching. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Electron. Commer. Res. Appl. ![In: Electron. Commer. Res. Appl. 56, pp. 101209, 2022. The full citation details ...](Pics/full.jpeg) |
2022 |
DBLP DOI BibTeX RDF |
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11 | Freya De Keyzer, Nathalie Dens, Patrick De Pelsmacker |
Let's get personal: Which elements elicit perceived personalization in social media advertising? ![Search on Bibsonomy](Pics/bibsonomy.png) |
Electron. Commer. Res. Appl. ![In: Electron. Commer. Res. Appl. 55, pp. 101183, 2022. The full citation details ...](Pics/full.jpeg) |
2022 |
DBLP DOI BibTeX RDF |
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11 | Alessandro Nuara, Francesco Trovò, Nicola Gatti 0001, Marcello Restelli |
Online joint bid/daily budget optimization of Internet advertising campaigns. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Artif. Intell. ![In: Artif. Intell. 305, pp. 103663, 2022. The full citation details ...](Pics/full.jpeg) |
2022 |
DBLP DOI BibTeX RDF |
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11 | Fumin Zhu, Chen Zhang, Zunxin Zheng, Sattam Al Otaibi |
Click Fraud Detection of Online Advertising-LSH Based Tensor Recovery Mechanism. ![Search on Bibsonomy](Pics/bibsonomy.png) |
IEEE Trans. Intell. Transp. Syst. ![In: IEEE Trans. Intell. Transp. Syst. 23(7), pp. 9747-9754, 2022. The full citation details ...](Pics/full.jpeg) |
2022 |
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11 | Jianqing Chen, Zhiling Guo |
New-Media Advertising and Retail Platform Openness. ![Search on Bibsonomy](Pics/bibsonomy.png) |
MIS Q. ![In: MIS Q. 46(1), pp. 431-456, 2022. The full citation details ...](Pics/full.jpeg) |
2022 |
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11 | Lydia Qianqian Li, Jing Gao, Zhihong Shi, Wenjing Song |
The influence of self-construal on frequency of user activities and advertising involvement in Msg-SN. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Behav. Inf. Technol. ![In: Behav. Inf. Technol. 41(5), pp. 934-945, 2022. The full citation details ...](Pics/full.jpeg) |
2022 |
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11 | Dominika Machowska, Andrzej Nowakowski, Agnieszka Wiszniewska-Matyszkiel |
Closed-loop Nash equilibrium for a partial differential game with application to competitive personalized advertising. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Autom. ![In: Autom. 140, pp. 110220, 2022. The full citation details ...](Pics/full.jpeg) |
2022 |
DBLP DOI BibTeX RDF |
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11 | Jihoon (Jay) Kim, Taeyeon Kim, Bartosz W. Wojdynski, Hyoyeun Jun |
Getting a little too personal? Positive and negative effects of personalized advertising on online multitaskers. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Telematics Informatics ![In: Telematics Informatics 71, pp. 101831, 2022. The full citation details ...](Pics/full.jpeg) |
2022 |
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11 | Yanwu Yang, Panyu Zhai |
Click-through rate prediction in online advertising: A literature review. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Inf. Process. Manag. ![In: Inf. Process. Manag. 59(2), pp. 102853, 2022. The full citation details ...](Pics/full.jpeg) |
2022 |
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11 | Yadong Zhu, Xiliang Wang, Qing Li, Tianjun Yao, Shangsong Liang |
BotSpot++: A Hierarchical Deep Ensemble Model for Bots Install Fraud Detection in Mobile Advertising. ![Search on Bibsonomy](Pics/bibsonomy.png) |
ACM Trans. Inf. Syst. ![In: ACM Trans. Inf. Syst. 40(3), pp. 50:1-50:28, 2022. The full citation details ...](Pics/full.jpeg) |
2022 |
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11 | Kaifan Huang, Lu-Xing Yang, Xiaofan Yang, Yuan Yan Tang |
Effective Multiplatform Advertising Policy. ![Search on Bibsonomy](Pics/bibsonomy.png) |
IEEE Trans. Syst. Man Cybern. Syst. ![In: IEEE Trans. Syst. Man Cybern. Syst. 52(7), pp. 4483-4493, 2022. The full citation details ...](Pics/full.jpeg) |
2022 |
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11 | Chengwei Zhang 0001, Kangjie Zheng, Yu Tian, Wanli Xue, Tianpei Yang, Dou An, Yongqi Pi, Rong Chen 0003 |
Advertising Impression Resource Allocation Strategy with Multi-Level Budget Constraint DQN in Real-Time Bidding. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Neurocomputing ![In: Neurocomputing 488, pp. 647-656, 2022. The full citation details ...](Pics/full.jpeg) |
2022 |
DBLP DOI BibTeX RDF |
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11 | Liang Wang 0017, Zhiwen Yu 0001, Bin Guo 0001, Dingqi Yang, Lianbo Ma, Zhidan Liu 0001, Fei Xiong |
Data-driven Targeted Advertising Recommendation System for Outdoor Billboard. ![Search on Bibsonomy](Pics/bibsonomy.png) |
ACM Trans. Intell. Syst. Technol. ![In: ACM Trans. Intell. Syst. Technol. 13(2), pp. 29:1-29:23, 2022. The full citation details ...](Pics/full.jpeg) |
2022 |
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11 | Veronica Marotta, Yue Wu, Kaifu Zhang, Alessandro Acquisti |
The Welfare Impact of Targeted Advertising Technologies. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Inf. Syst. Res. ![In: Inf. Syst. Res. 33(1), pp. 131-151, 2022. The full citation details ...](Pics/full.jpeg) |
2022 |
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11 | Siddharth Bhattacharya, Jing Gong, Sunil Wattal |
Competitive Poaching in Search Advertising: Two Randomized Field Experiments. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Inf. Syst. Res. ![In: Inf. Syst. Res. 33(2), pp. 599-619, 2022. The full citation details ...](Pics/full.jpeg) |
2022 |
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11 | Deepti Sisodia, Dilip Singh Sisodia |
Feature distillation and accumulated selection for automated fraudulent publisher classification from user click data of online advertising. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Data Technol. Appl. ![In: Data Technol. Appl. 56(4), pp. 602-625, 2022. The full citation details ...](Pics/full.jpeg) |
2022 |
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11 | Yu-Qian Zhu, Kritsapas Kanjanamekanant, Yi-Te Chiu |
Reconciling the Personalization-Privacy Paradox: Exploring Privacy Boundaries in Online Personalized Advertising. ![Search on Bibsonomy](Pics/bibsonomy.png) |
J. Assoc. Inf. Syst. ![In: J. Assoc. Inf. Syst. 24(1), pp. 1, 2022. The full citation details ...](Pics/full.jpeg) |
2022 |
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11 | Runyu Chen |
Multimodal cooperative learning for micro-video advertising click prediction. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Internet Res. ![In: Internet Res. 32(2), pp. 477-495, 2022. The full citation details ...](Pics/full.jpeg) |
2022 |
DBLP DOI BibTeX RDF |
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11 | Bin Liu |
Research on the effect of mobile multimedia advertising based on deep learning. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Int. J. Inf. Commun. Technol. ![In: Int. J. Inf. Commun. Technol. 20(3), pp. 339-354, 2022. The full citation details ...](Pics/full.jpeg) |
2022 |
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11 | Lin Yuan, Hao Xia, Qiang Ye 0004 |
The effect of advertising strategies on a short video platform: evidence from TikTok. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Ind. Manag. Data Syst. ![In: Ind. Manag. Data Syst. 122(8), pp. 1956-1974, 2022. The full citation details ...](Pics/full.jpeg) |
2022 |
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11 | Peng Cheng 0003, Xiang Lian, Lei Chen 0002, Siyuan Liu |
Maximizing the Utility in Location-Based Mobile Advertising. ![Search on Bibsonomy](Pics/bibsonomy.png) |
IEEE Trans. Knowl. Data Eng. ![In: IEEE Trans. Knowl. Data Eng. 34(2), pp. 776-788, 2022. The full citation details ...](Pics/full.jpeg) |
2022 |
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11 | Soyoung Jung, Daeun Lee, Soyon You, Frank A. Biocca, Hannah Hyejin Kum-Biocca |
The Role of the Self-Presence for Interactive Large Digital Displays: Gesture Interactivity and Mirrored-Self Image for Advertising Content. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Int. J. Hum. Comput. Interact. ![In: Int. J. Hum. Comput. Interact. 38(16), pp. 1576-1588, 2022. The full citation details ...](Pics/full.jpeg) |
2022 |
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11 | Omar Marzouk, Joni Salminen, Pengyi Zhang, Bernard J. Jansen |
Which message? Which channel? Which customer? Exploring response rates in multi-channel marketing using short-form advertising. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Data Inf. Manag. ![In: Data Inf. Manag. 6(1), pp. 100008, 2022. The full citation details ...](Pics/full.jpeg) |
2022 |
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11 | Lu Zhang 0062, Jialie Shen 0001, Jian Zhang 0002, Jingsong Xu, Zhibin Li 0002, Yazhou Yao, Litao Yu |
Multimodal Marketing Intent Analysis for Effective Targeted Advertising. ![Search on Bibsonomy](Pics/bibsonomy.png) |
IEEE Trans. Multim. ![In: IEEE Trans. Multim. 24, pp. 1830-1843, 2022. The full citation details ...](Pics/full.jpeg) |
2022 |
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11 | Yewen Fan, Nian Si, Kun Zhang 0001 |
Calibration Matters: Tackling Maximization Bias in Large-scale Advertising Recommendation Systems. ![Search on Bibsonomy](Pics/bibsonomy.png) |
CoRR ![In: CoRR abs/2205.09809, 2022. The full citation details ...](Pics/full.jpeg) |
2022 |
DBLP DOI BibTeX RDF |
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11 | Guogang Liao, Xuejian Li, Ze Wang 0005, Fan Yang, Muzhi Guan, Bingqi Zhu, Yongkang Wang 0011, Xingxing Wang, Dong Wang 0022 |
NMA: Neural Multi-slot Auctions with Externalities for Online Advertising. ![Search on Bibsonomy](Pics/bibsonomy.png) |
CoRR ![In: CoRR abs/2205.10018, 2022. The full citation details ...](Pics/full.jpeg) |
2022 |
DBLP DOI BibTeX RDF |
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11 | Penghui Wei, Xuanhua Yang, Shaoguo Liu, Liang Wang, Bo Zheng 0007 |
CREATER: CTR-driven Advertising Text Generation with Controlled Pre-Training and Contrastive Fine-Tuning. ![Search on Bibsonomy](Pics/bibsonomy.png) |
CoRR ![In: CoRR abs/2205.08943, 2022. The full citation details ...](Pics/full.jpeg) |
2022 |
DBLP DOI BibTeX RDF |
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11 | Lianghai Xiao, Yixing Zhao, Jiwei Chen |
Advertising strategy for profit-maximization: a novel practice on Tmall's online ads manager platforms. ![Search on Bibsonomy](Pics/bibsonomy.png) |
CoRR ![In: CoRR abs/2211.01160, 2022. The full citation details ...](Pics/full.jpeg) |
2022 |
DBLP DOI BibTeX RDF |
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11 | Yanwu Yang, Bernard J. Jansen, Yinghui Yang 0001, Xunhua Guo, Daniel Zeng 0001 |
Keyword Optimization in Sponsored Search Advertising: A Multi-Level Computational Framework. ![Search on Bibsonomy](Pics/bibsonomy.png) |
CoRR ![In: CoRR abs/2202.13506, 2022. The full citation details ...](Pics/full.jpeg) |
2022 |
DBLP BibTeX RDF |
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11 | Wenjie Li 0008, Qiaolin Xia, Junfeng Deng, Hao Cheng, Jiangming Liu, Kouying Xue, Yong Cheng, Shu-Tao Xia |
Semi-Supervised Cross-Silo Advertising with Partial Knowledge Transfer. ![Search on Bibsonomy](Pics/bibsonomy.png) |
CoRR ![In: CoRR abs/2205.15987, 2022. The full citation details ...](Pics/full.jpeg) |
2022 |
DBLP DOI BibTeX RDF |
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11 | Maaz Bin Musa, Rishab Nithyanand |
ATOM: A Generalizable Technique for Inferring Tracker-Advertiser Data Sharing in the Online Behavioral Advertising Ecosystem. ![Search on Bibsonomy](Pics/bibsonomy.png) |
CoRR ![In: CoRR abs/2207.10791, 2022. The full citation details ...](Pics/full.jpeg) |
2022 |
DBLP DOI BibTeX RDF |
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11 | Andrea Downing, Eric Perakslis |
Health Advertising on Facebook: Privacy & Policy Considerations. ![Search on Bibsonomy](Pics/bibsonomy.png) |
CoRR ![In: CoRR abs/2201.07263, 2022. The full citation details ...](Pics/full.jpeg) |
2022 |
DBLP BibTeX RDF |
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11 | Shinya Suzumura, Hitoshi Abe |
An Analysis of Selection Bias Issue for Online Advertising. ![Search on Bibsonomy](Pics/bibsonomy.png) |
CoRR ![In: CoRR abs/2206.03853, 2022. The full citation details ...](Pics/full.jpeg) |
2022 |
DBLP DOI BibTeX RDF |
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11 | Deguang Kong, Konstantin Shmakov, Jian Yang 0002 |
Demystifying Advertising Campaign Bid Recommendation: A Constraint target CPA Goal Optimization. ![Search on Bibsonomy](Pics/bibsonomy.png) |
CoRR ![In: CoRR abs/2212.13915, 2022. The full citation details ...](Pics/full.jpeg) |
2022 |
DBLP DOI BibTeX RDF |
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11 | Di Wu 0035, Cheng Chen, Xiujun Chen, Junwei Pan, Xun Yang, Qing Tan, Jian Xu 0015, Kuang-Chih Lee |
Impression Allocation and Policy Search in Display Advertising. ![Search on Bibsonomy](Pics/bibsonomy.png) |
CoRR ![In: CoRR abs/2203.07073, 2022. The full citation details ...](Pics/full.jpeg) |
2022 |
DBLP DOI BibTeX RDF |
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11 | Orestis Papakyriakopoulos, Christelle Tessono, Arvind Narayanan, Mihir Kshirsagar |
How Algorithms Shape the Distribution of Political Advertising: Case Studies of Facebook, Google, and TikTok. ![Search on Bibsonomy](Pics/bibsonomy.png) |
CoRR ![In: CoRR abs/2206.04720, 2022. The full citation details ...](Pics/full.jpeg) |
2022 |
DBLP DOI BibTeX RDF |
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11 | Penghui Wei, Weimin Zhang, Ruijie Hou, Jinquan Liu, Shaoguo Liu, Liang Wang, Bo Zheng 0007 |
Posterior Probability Matters: Doubly-Adaptive Calibration for Neural Predictions in Online Advertising. ![Search on Bibsonomy](Pics/bibsonomy.png) |
CoRR ![In: CoRR abs/2205.07295, 2022. The full citation details ...](Pics/full.jpeg) |
2022 |
DBLP DOI BibTeX RDF |
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11 | Wenjia Ba, J. Michael Harrison, Harikesh S. Nair |
Advertising Media and Target Audience Optimization via High-dimensional Bandits. ![Search on Bibsonomy](Pics/bibsonomy.png) |
CoRR ![In: CoRR abs/2209.08403, 2022. The full citation details ...](Pics/full.jpeg) |
2022 |
DBLP DOI BibTeX RDF |
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11 | Huiran Li, Yanwu Yang |
Keyword Targeting Optimization in Sponsored Search Advertising: Combining Selection and Matching. ![Search on Bibsonomy](Pics/bibsonomy.png) |
CoRR ![In: CoRR abs/2210.15459, 2022. The full citation details ...](Pics/full.jpeg) |
2022 |
DBLP DOI BibTeX RDF |
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11 | Alex Berke, Dan Calacci |
Privacy Limitations Of Interest-based Advertising On The Web: A Post-mortem Empirical Analysis Of Google's FLoC. ![Search on Bibsonomy](Pics/bibsonomy.png) |
CoRR ![In: CoRR abs/2201.13402, 2022. The full citation details ...](Pics/full.jpeg) |
2022 |
DBLP BibTeX RDF |
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11 | Yohay Kaplan, Yair Koren, Alex Shtoff, Tomer Shadi, Oren Somekh |
Conversion-Based Dynamic-Creative-Optimization in Native Advertising. ![Search on Bibsonomy](Pics/bibsonomy.png) |
CoRR ![In: CoRR abs/2211.11524, 2022. The full citation details ...](Pics/full.jpeg) |
2022 |
DBLP DOI BibTeX RDF |
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11 | Zofia Trstanova, Nadir El Manouzi, Maryline Chen, Andre L. V. da Cunha, Sergei Ivanov 0004 |
Multilingual Disinformation Detection for Digital Advertising. ![Search on Bibsonomy](Pics/bibsonomy.png) |
CoRR ![In: CoRR abs/2207.10649, 2022. The full citation details ...](Pics/full.jpeg) |
2022 |
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