Search results for "advertising"

Hits ?▲	Authors	Title	Venue	Year	Link
11	Tan Yu, Jie Liu, Yi Yang 0031, Yi Li, Hongliang Fei, Ping Li 0001	Tree-based Text-Vision BERT for Video Search in Baidu Video Advertising.	CoRR	2022	DBLP DOI BibTeX RDF
11	Xueying Zhang, Kai Shen, Chi Zhang 0012, Xiaochuan Fan, Yun Xiao, Zhen He, Bo Long, Lingfei Wu	Scenario-based Multi-product Advertising Copywriting Generation for E-Commerce.	CoRR	2022	DBLP DOI BibTeX RDF
11	Juncheng Li 0012, Pingzhong Tang	Auto-bidding Equilibrium in ROI-Constrained Online Advertising Markets.	CoRR	2022	DBLP DOI BibTeX RDF
11	Tsuyoshi Idé, Keerthiram Murugesan, Djallel Bouneffouf 0001, Naoki Abe	Targeted Advertising on Social Networks Using Online Variational Tensor Regression.	CoRR	2022	DBLP DOI BibTeX RDF
11	Xiao Wang, Shaoguo Liu, Yidong Jia, Yuxin Fu, Yufang Yu, Liang Wang, Bo Zheng 0007	MCMF: Multi-Constraints With Merging Features Bid Optimization in Online Display Advertising.	CoRR	2022	DBLP DOI BibTeX RDF
11	Yanwu Yang, Panyu Zhai	Click-Through Rate Prediction in Online Advertising: A Literature Review.	CoRR	2022	DBLP BibTeX RDF
11	Wenjie Li 0008, Qiaolin Xia, Hao Cheng, Kouying Xue, Shu-Tao Xia	Vertical Semi-Federated Learning for Efficient Online Advertising.	CoRR	2022	DBLP DOI BibTeX RDF
11	Han Xu, Hao Qi 0005, Kunyao Wang, Pei Wang, Guowei Zhang, Congcong Liu, Junsheng Jin, Xiwei Zhao, Changping Peng, Zhangang Lin, Jingping Shao	Research: A Pre-Computing Solution for Online Advertising Serving.	CoRR	2022	DBLP DOI BibTeX RDF
11	Jun Chen, Cheng Chen, Huayue Zhang, Qing Tan	A Unified Framework for Campaign Performance Forecasting in Online Display Advertising.	CoRR	2022	DBLP BibTeX RDF
11	Jeffery Kline, Aaron Cahn, Paul Barford	Placement Laundering and the Complexities of Attribution in Online Advertising.	CoRR	2022	DBLP DOI BibTeX RDF
11	Eren Arkangil	How advertising strategies affects the diffusion of information in markets.	CoRR	2022	DBLP DOI BibTeX RDF
11	Congcong Liu, Yuejiang Li, Xiwei Zhao, Changping Peng, Zhangang Lin, Jingping Shao	Concept Drift Adaptation for CTR Prediction in Online Advertising Systems.	CoRR	2022	DBLP DOI BibTeX RDF
11	Mengjuan Liu, Zhengning Hu, Zhi Lai, Daiwei Zheng, Xuyun Nie	Real-time Bidding Strategy in Display Advertising: An Empirical Analysis.	CoRR	2022	DBLP DOI BibTeX RDF
11	Alexandra Iacob, Bogdan Cautis, Silviu Maniu	Contextual Bandits for Advertising Campaigns: A Diffusion-Model Independent Approach (Extended Version).	CoRR	2022	DBLP BibTeX RDF
11	Emil Häglund, Johanna Björklund	AI-Driven Contextual Advertising: A Technology Report and Implication Analysis.	CoRR	2022	DBLP DOI BibTeX RDF
11	Zhimeng Jiang, Kaixiong Zhou, Mi Zhang, Rui Chen 0012, Xia Hu 0001, Soo-Hyun Choi	Adaptive Risk-Aware Bidding with Budget Constraint in Display Advertising.	CoRR	2022	DBLP DOI BibTeX RDF
11	Hongtao Lv, Zhilin Zhang 0003, Zhenzhe Zheng, Jinghan Liu, Chuan Yu, Lei Liu 0003, Lizhen Cui, Fan Wu 0006	Utility Maximizer or Value Maximizer: Mechanism Design for Mixed Bidders in Online Advertising.	CoRR	2022	DBLP DOI BibTeX RDF
11	Weijie Zhao 0001, Xuewu Jiao, Mingqing Hu, Xiaoyun Li, Xiangyu Zhang, Ping Li 0001	Communication-Efficient TeraByte-Scale Model Training Framework for Online Advertising.	CoRR	2022	DBLP BibTeX RDF
11	René Carmona 0001, Gökçe Dayanikli	Mean Field Model for an Advertising Competition in a Duopoly.	CoRR	2022	DBLP BibTeX RDF
11	Atanu R. Sinha, Gautam Choudhary, Mansi Agarwal, Shivansh Bindal, Abhishek Pande, Camille Girabawe	B2B Advertising: Joint Dynamic Scoring of Account and Users.	CoRR	2022	DBLP DOI BibTeX RDF
11	Deguang Kong, Konstantin Shmakov, Jian Yang 0002	Do not Waste Money on Advertising Spend: Bid Recommendation via Concavity Changes.	CoRR	2022	DBLP DOI BibTeX RDF
11	Qiang Liu	Distributed Node Covering Optimization for Large Scale Networks and Its Application on Social Advertising.	CoRR	2022	DBLP DOI BibTeX RDF
11	Soujanya Narayana, Shweta Jain 0002, Harish Katti, Roland Goecke, Ramanathan Subramanian	Affective Computational Advertising Based on Perceptual Metrics.	CoRR	2022	DBLP DOI BibTeX RDF
11	Huiran Li, Yanwu Yang	Optimal Keywords Grouping in Sponsored Search Advertising under Uncertain Environments.	CoRR	2022	DBLP DOI BibTeX RDF
11	Gagan Aggarwal, Kshipra Bhawalkar, Aranyak Mehta, Divyarthi Mohan, Alexandros Psomas 0001	Simple Mechanisms for Welfare Maximization in Rich Advertising Auctions.	CoRR	2022	DBLP DOI BibTeX RDF
11	Abhinav Shukla, Shruti Shriya Gullapuram, Harish Katti, Mohan S. Kankanhalli, Stefan Winkler 0001, Ramanathan Subramanian	Recognition of Advertisement Emotions With Application to Computational Advertising.	IEEE Trans. Affect. Comput.	2022	DBLP DOI BibTeX RDF
11	Keyan Xu, Mengjun Xie, Yasser Ali Alshehri, Noha Alnazzawi	Correction to: A comprehensive analysis of the impact of online media and newsprint on advertising sales in the information society.	Soft Comput.	2022	DBLP DOI BibTeX RDF
11	Keyan Xu, Mengjun Xie, Yasser Ali Alshehri, Noha Alnazzawi	A comprehensive analysis of the impact of online media and newsprint on advertising sales in the information society.	Soft Comput.	2022	DBLP DOI BibTeX RDF
11	Zhabiz Gharibshah, Xingquan Zhu 0001	User Response Prediction in Online Advertising.	ACM Comput. Surv.	2022	DBLP DOI BibTeX RDF
11	Deepti Sisodia, Dilip Singh Sisodia	Feature space transformation of user-clicks and deep transfer learning framework for fraudulent publisher detection in online advertising.	Appl. Soft Comput.	2022	DBLP DOI BibTeX RDF
11	Peisen Song, Chen Chen, Lei Zhang 0038	Evaluation Model of Click Rate of Electronic Commerce Advertising Based on Fuzzy Genetic Algorithm.	Mob. Networks Appl.	2022	DBLP DOI BibTeX RDF
11	Marcin Gabryel, Dawid Lada, Zbigniew Filutowicz, Zofia Patora-Wysocka, Marek Kisiel-Dorohinicki, Guang Yi Chen 0001	Detecting Anomalies in Advertising Web Traffic with the Use of the Variational Autoencoder.	J. Artif. Intell. Soft Comput. Res.	2022	DBLP DOI BibTeX RDF
11	Yossi Luzon, Rotem Pinchover, Eugene Khmelnitsky	Dynamic budget allocation for social media advertising campaigns: optimization and learning.	Eur. J. Oper. Res.	2022	DBLP DOI BibTeX RDF
11	Yingchen Yan, Qiuhong Zhao, Zhongfeng Qin, Gaoji Sun	Integration of development and advertising strategies for multi-attribute products under competition.	Eur. J. Oper. Res.	2022	DBLP DOI BibTeX RDF
11	Efthymia Symitsi, Raphael N. Markellos, Murali K. Mantrala	Keyword portfolio optimization in paid search advertising.	Eur. J. Oper. Res.	2022	DBLP DOI BibTeX RDF
11	Seyed Mohsen Ebadi Jokandan, Peyman Bayat, Mehdi Farrokhbakht Foumani	Targeted Advertising in Social Media Platforms Using Hybrid Convolutional Learning Method besides Efficient Feature Weights.	J. Electr. Comput. Eng.	2022	DBLP DOI BibTeX RDF
11	Andrea Downing, Eric Perakslis	Health advertising on Facebook: Privacy and policy considerations.	Patterns	2022	DBLP DOI BibTeX RDF
11	Julie Setele	Matthew Crain. Profit over Privacy: How Surveillance Advertising Conquered the Internet. Minneapolis, MN: University of Minnesota Press, 2021. 216p. Paperback, $25.00 (ISBN: 978-1-5179-0505-7).	Coll. Res. Libr.	2022	DBLP DOI BibTeX RDF
11	Malcolm Brady	Asymmetric Horizontal Differentiation under Advertising in a Cournot Duopoly.	Games	2022	DBLP DOI BibTeX RDF
11	Renee Garett, Jiannan Yang, Qingpeng Zhang, Sean D. Young	An online advertising intervention to increase adherence to stay-at-home-orders during the COVID-19 pandemic: An efficacy trial monitoring individual-level mobility data.	Int. J. Appl. Earth Obs. Geoinformation	2022	DBLP DOI BibTeX RDF
11	Ana Maria Corrêa	Regulating targeted advertising: Addressing discrimination with transparency, fairness, and auditing tests remedies.	Comput. Law Secur. Rev.	2022	DBLP DOI BibTeX RDF
11	Hui Fei Lin	Influence of Virtual Experience Immersion, Product Control, and Stimulation on Advertising Effects.	J. Glob. Inf. Manag.	2022	DBLP DOI BibTeX RDF
11	Tengyun Wang, Haizhi Yang, Siyu Jiang, Yueyue Shi, Qianyu Li, Xiaoli Tang, Han Yu 0001, Hengjie Song	Kaplan-Meier Markov network: Learning the distribution of market price by censored data in online advertising.	Knowl. Based Syst.	2022	DBLP DOI BibTeX RDF
11	Jie Sun, Lingchen Zhao, Zhuotao Liu, Qi Li 0002, Xinhao Deng, Qian Wang 0002, Yong Jiang 0001	Practical differentially private online advertising.	Comput. Secur.	2022	DBLP DOI BibTeX RDF
11	Simone Piaggesi, Serena Giurgola, Márton Karsai, Yelena Mejova, André Panisson, Michele Tizzoni	Mapping urban socioeconomic inequalities in developing countries through Facebook advertising data.	Frontiers Big Data	2022	DBLP DOI BibTeX RDF
11	Razieh Nabi, Joel Pfeiffer, Denis Charles, Emre Kiciman	Causal Inference in the Presence of Interference in Sponsored Search Advertising.	Frontiers Big Data	2022	DBLP DOI BibTeX RDF
11	Masoomali Fatehkia, Zinnya del Villar, Till Koebe, Emmanuel Letouzé, Andres Lozano, Roaa Al Feel, Fouad Mrad, Ingmar Weber	Using Facebook advertising data to describe the socio-economic situation of Syrian refugees in Lebanon.	Frontiers Big Data	2022	DBLP DOI BibTeX RDF
11	Anu Sayal, Mayank Pant	Examining the Moderating Effect of Green Product Knowledge on Green Product Advertising and Green Product Purchase Intention: A Study Using SmartPLS SEM Approach.	Int. J. Asian Bus. Inf. Manag.	2022	DBLP DOI BibTeX RDF
11	Jorge Ale Chilet, Sarah Moshary	Beyond Consumer Switching: Supply Responses to Food Packaging and Advertising Regulations.	Mark. Sci.	2022	DBLP DOI BibTeX RDF
11	Fei Long, Kinshuk Jerath, Miklos Sarvary	Designing an Online Retail Marketplace: Leveraging Information from Sponsored Advertising.	Mark. Sci.	2022	DBLP DOI BibTeX RDF
11	Anthony J. Dukes, Qihong Liu, Jie Shuai	Skippable Ads: Interactive Advertising on Digital Media Platforms.	Mark. Sci.	2022	DBLP DOI BibTeX RDF
11	Yuxin Chen 0004, Qihong Liu	Signaling Through Advertising When an Ad Can Be Blocked.	Mark. Sci.	2022	DBLP DOI BibTeX RDF
11	Marco A. Moreno-Armendáriz, Hiram Calvo, Carlos A. Duchanoy, Arturo Lara-Cázares, Enrique Ramos-Diaz, Víctor L. Morales-Flores	Deep-Learning-Based Adaptive Advertising with Augmented Reality.	Sensors	2022	DBLP DOI BibTeX RDF
11	Anteneh Ayanso, Derek Visser, Reena Yoogalingam, Martin Kusy	Integrating Keyword Segmentation and Budget Allocation Decisions in Sponsored Search Advertising: An Exploratory Simulation Study.	Int. J. E Bus. Res.	2022	DBLP DOI BibTeX RDF
11	Dzelila Mehanovic, Nermina Durmic	Case Study Application of Business Intelligence in Digital Advertising.	Int. J. E Bus. Res.	2022	DBLP DOI BibTeX RDF
11	Mohammad Asghari, Hamid Afshari, S. M. J. Mirzapour Al-e-hashem, Amir M. Fathollahi Fard, Maxim A. Dulebenets	Pricing and advertising decisions in a direct-sales closed-loop supply chain.	Comput. Ind. Eng.	2022	DBLP DOI BibTeX RDF
11	Cuiyun Gao, Jichuan Zeng, David Lo 0001, Xin Xia 0001, Irwin King, Michael R. Lyu	Understanding in-app advertising issues based on large scale app review analysis.	Inf. Softw. Technol.	2022	DBLP DOI BibTeX RDF
11	Elizabeth Dupre, Chris Holdgraf, Agah Karakuzu, Loïc Tetrel, Pierre Bellec, Nikola Stikov, Jean-Baptiste Poline	Beyond advertising: New infrastructures for publishing integrated research objects.	PLoS Comput. Biol.	2022	DBLP DOI BibTeX RDF
11	David Eliot, David Murakami Wood	Culling the FLoC: Market forces, regulatory regimes and Google's (mis)steps on the path away from targeted advertising.	Inf. Polity	2022	DBLP DOI BibTeX RDF
11	Yingying Chen, Luping Wang	Misleading political advertising fuels incivility online: A social network analysis of 2020 U.S. presidential election campaign video comments on YouTube.	Comput. Hum. Behav.	2022	DBLP DOI BibTeX RDF
11	Aras Alkis, Tekin Kose	Privacy concerns in consumer E-commerce activities and response to social media advertising: Empirical evidence from Europe.	Comput. Hum. Behav.	2022	DBLP DOI BibTeX RDF
11	Andrea Rubik	The Role of Social Media in Creativity Management in Advertising Agencies.	Int. J. E Serv. Mob. Appl.	2022	DBLP DOI BibTeX RDF
11	Priscilla Teika Odoom	Personalised Display Advertising and Online Purchase Intentions: The Moderating Effect of Internet Use Motivation.	Int. J. E Serv. Mob. Appl.	2022	DBLP DOI BibTeX RDF
11	Iosif Viktoratos, Athanasios Tsadiras	A Machine Learning Approach for Solving the Frozen User Cold-Start Problem in Personalized Mobile Advertising Systems.	Algorithms	2022	DBLP DOI BibTeX RDF
11	Wonkyung Kim, Kukheon Lee, Sangjin Lee, Doowon Jeong	A Deep Learning Approach for Identifying User Interest from Targeted Advertising.	J. Inf. Process. Syst.	2022	DBLP DOI BibTeX RDF
11	Umberto Minora, Claudio Bosco, Stefano Maria Iacus, Sara Grubanov-Boskovic, Francesco Sermi, Spyridon Spyratos	The potential of Facebook advertising data for understanding flows of people from Ukraine to the European Union.	EPJ Data Sci.	2022	DBLP DOI BibTeX RDF
11	Jui-Che Tu, Cheng-Hsueh Yang, Yu-Yin Chen	Exploring the Impact of IoT and Green Advertising on Consumer Behavior.	Int. J. Autom. Technol.	2022	DBLP DOI BibTeX RDF
11	Qi Chen, Qi Xu	Joint optimal pricing and advertising policies in a fashion supply chain under the ODM strategy considering fashion level and goodwill.	J. Comb. Optim.	2022	DBLP DOI BibTeX RDF
11	Tian Wang, Ding Zhang	Trade-off between two advertising strategies: coverage or penetration.	Int. J. Netw. Virtual Organisations	2022	DBLP DOI BibTeX RDF
11	Khrystyna Lipianina-Honcharenko, Taras Lendiuk, Anatoliy Sachenko, Jacek Woloszyn	Method of Forming the Context of Advertising and Target Audience based on Associative Rules Learning.	CMIS	2022	DBLP BibTeX RDF
11	Karina Melnyk, Natalia Borysova, Viktoriia Melnyk	The Hierarchical Information System for Management of the Targeted Advertising.	CMIS	2022	DBLP BibTeX RDF
11	Haolin Zhou, Chaoqi Yang, Xiaofeng Gao 0001, Qiong Chen, Gongshen Liu, Guihai Chen	Multi-Objective Actor-Critics for Real-Time Bidding in Display Advertising.	ECML/PKDD (4)	2022	DBLP DOI BibTeX RDF
11	Xiao Bai 0002, Lei Duan, Richard Tang, Gaurav Batra, Ritesh Agrawal	Improving Text-based Similar Product Recommendation for Dynamic Product Advertising at Yahoo.	CIKM	2022	DBLP DOI BibTeX RDF
11	Tan Yu, Jie Liu, Zhipeng Jin, Yi Yang 0031, Hongliang Fei, Ping Li 0001	Multi-scale Multi-modal Dictionary BERT For Effective Text-image Retrieval in Multimedia Advertising.	CIKM	2022	DBLP DOI BibTeX RDF
11	Congde Yuan, Mengzhuo Guo, Chaoneng Xiang, Shuangyang Wang, Guoqing Song, Qingpeng Zhang	An Actor-critic Reinforcement Learning Model for Optimal Bidding in Online Display Advertising.	CIKM	2022	DBLP DOI BibTeX RDF
11	Jose A. Ayala-Romero, Péter Mernyei, Bichen Shi, Diego Mazón	KRAF: A Flexible Advertising Framework using Knowledge Graph-Enriched Multi-Agent Reinforcement Learning.	CIKM	2022	DBLP DOI BibTeX RDF
11	Yuyao Guo, Haoming Li 0011, Xiang Ao 0001, Min Lu, Dapeng Liu, Lei Xiao, Jie Jiang 0015, Qing He 0003	Calibrated Conversion Rate Prediction via Knowledge Distillation under Delayed Feedback in Online Advertising.	CIKM	2022	DBLP DOI BibTeX RDF
11	ChangSeok Oh, Chris Kanich, Damon McCoy, Paul Pearce	Cart-ology: Intercepting Targeted Advertising via Ad Network Identity Entanglement.	CCS	2022	DBLP DOI BibTeX RDF
11	Alex Berke, Dan Calacci	Privacy Limitations of Interest-based Advertising on The Web: A Post-mortem Empirical Analysis of Google's FLoC.	CCS	2022	DBLP DOI BibTeX RDF
11	Hong Zhang, Lan Zhang 0002, Ju Huang, Anran Li, Haoran Cheng, Dongbo Huang, Lan Xu	A Unified Guaranteed Impression Allocation Framework for Online Display Advertising.	ICDM	2022	DBLP DOI BibTeX RDF
11	George Pantelakis, Panagiotis Papadopoulos, Nicolas Kourtellis, Evangelos P. Markatos	Measuring the (Over)use of Service Workers for In-Page Push Advertising Purposes.	PAM	2022	DBLP DOI BibTeX RDF
11	Muhamad Dwisnanto Putro, Adri Priadana, Duy-Linh Nguyen, Kang-Hyun Jo	A Faster Real-time Face Detector Support Smart Digital Advertising on Low-cost Computing Device.	AIM	2022	DBLP DOI BibTeX RDF
11	Ryuta Yamashita, Tadaaki Shimizu, Natsuki Yoshinaka, Rintaro Kataoka, Naoki Sawada	Examining the Effective of Web Advertising on Pupil Size.	HCC	2022	DBLP DOI BibTeX RDF
11	Li Li, Bingkun Cao, Zhenyi Yang	Research on the Evaluation of Multi-channel Online Advertising Combination Effects Based on Channel Click Path.	WHICEB	2022	DBLP BibTeX RDF
11	Jiao Hu, Li Li, Baixue Chen	Research on Strategies of Advertising and Revenue Sharing on Webcast Platform.	WHICEB	2022	DBLP BibTeX RDF
11	Karine Berthelot-Guiet	Hints of Advertising Digital Literacy: Fragments of Media Discourses.	HCI (42)	2022	DBLP DOI BibTeX RDF
11	Pedro Hellín Ortuño, Antonio Raúl Fernández Rincón, Onésimo Samuel Hernández Gómez	Digital Advertising Literacy in Gastronomy Brands. The Case of the Spanish Chef Dabiz Muñoz.	HCI (45)	2022	DBLP DOI BibTeX RDF
11	Tianxi Gao	Social Media Advertising and Consumer Purchase: A Literature Review.	HCI (36)	2022	DBLP DOI BibTeX RDF
11	Jiao Ge, Jinyu Guo	The Synergistic Effect of Sales Discount and Mobile Advertising: How KOL Influence Online Education Community Purchases.	HCI (36)	2022	DBLP DOI BibTeX RDF
11	Liangbo Zhang, Jifan Ren	Virtual Influencers: The Effects of Controlling Entity, Appearance Realism and Product Type on Advertising Effect.	HCI (36)	2022	DBLP DOI BibTeX RDF
11	Chang Yueh Wang, Fang Suey Lin	Assessing the Effectiveness of Digital Advertising for Green Products: A Facial Expression Evaluation Approach.	HCI (26)	2022	DBLP DOI BibTeX RDF
11	Shuchi Chawla 0001, Meena Jagadeesan	Individual Fairness in Advertising Auctions Through Inverse Proportionality.	ITCS	2022	DBLP DOI BibTeX RDF
11	M A. Shariful Amin, Abhijeet Kumar, Vess L. Johnson	The impact of privacy concern regarding online behavioral advertising in the context of social networking sites.	AMCIS	2022	DBLP BibTeX RDF
11	Lien-Fa Lin, Yuan-Ko Huang, Kai-Chun Hou	Social Endorser Advertising Dissemination Mechanism Based on Social, Mobility and Contextual Intelligence.	IIAI-AAI	2022	DBLP DOI BibTeX RDF
11	Timo Maiwald, Qing Zhang, Max Bartunik, Kilin Shi, Fabian Lurz, Georg Fischer 0001, Thomas Ackermann	Timing Deviations in Wireless Networks using Bluetooth Periodic Advertising.	I2MTC	2022	DBLP DOI BibTeX RDF
11	Yiqing Wang, Xiangyu Liu, Zhenzhe Zheng, Zhilin Zhang 0003, Miao Xu, Chuan Yu, Fan Wu 0006	On Designing a Two-stage Auction for Online Advertising.	WWW	2022	DBLP DOI BibTeX RDF
11	Eray Turkel	Regulating Online Political Advertising.	WWW	2022	DBLP DOI BibTeX RDF
11	Leo Mrsic	Impact of Artificial Intelligence on DOOH Advertising: Message-Persuasion Level Enhancement Using Illusion Board and Personalized Insights.	ICO	2022	DBLP DOI BibTeX RDF
11	Yongfeng Gu, Yuxuan Zhou, Hao Ding, Fan Jia, Shiping Wang	Exploring the Impact of Grouping Strategies on Cooperative Co-evolutionary Algorithms for Solving the Advertising Budget Allocation Problem.	QRS Companion	2022	DBLP DOI BibTeX RDF
11	Pengzi Wang, Yiming Zhu, Kai Han 0003, Zhizhuo Yin, Qing Xiu, Pan Hui 0001	Fairness-Aware Algorithms for Seed Allocation in Social Advertising.	HPCC/DSS/SmartCity/DependSys	2022	DBLP DOI BibTeX RDF