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1965-1974 (15) 1975-1978 (15) 1979-1980 (27) 1981-1984 (16) 1985-1987 (21) 1988-1989 (15) 1990 (15) 1991-1992 (23) 1993 (30) 1994 (17) 1995 (15) 1996 (26) 1997 (27) 1998 (54) 1999 (61) 2000 (124) 2001 (111) 2002 (128) 2003 (133) 2004 (173) 2005 (219) 2006 (248) 2007 (256) 2008 (275) 2009 (241) 2010 (167) 2011 (178) 2012 (170) 2013 (154) 2014 (166) 2015 (171) 2016 (160) 2017 (175) 2018 (197) 2019 (218) 2020 (243) 2021 (338) 2022 (290) 2023 (437) 2024 (69)
Publication types (Num. hits)
article(2210) book(19) data(2) incollection(255) inproceedings(2864) phdthesis(59) proceedings(9)
Venues (Conferences, Journals, ...)
HICSS(140) The Effect of Information Tech...(139) CoRR(133) ICDM(110) ENTER(89) Mark. Sci.(86) Expert Syst. Appl.(73) KDD(53) Eur. J. Oper. Res.(43) AMCIS(41) SIGUCCS(39) HCI (14)(37) Int. J. Online Mark.(37) Manag. Sci.(36) ICIS(32) ICDM (Workshops)(31) More (+10 of total 1660)
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Results
Found 5418 publication records. Showing 5418 according to the selection in the facets
Hits ? Authors Title Venue Year Link Author keywords
10Ricardo José López Dawn, Anastasios Giovanidis Optimal Influencer Marketing Campaign Under Budget Constraints Using Frank-Wolfe. Search on Bibsonomy IEEE Trans. Netw. Sci. Eng. The full citation details ... 2023 DBLP  DOI  BibTeX  RDF
10Rishaa Abdulaziz Alnajim, Bahjat Fakieh A Tourist-Based Framework for Developing Digital Marketing for Small and Medium-Sized Enterprises in the Tourism Sector in Saudi Arabia. Search on Bibsonomy Data The full citation details ... 2023 DBLP  DOI  BibTeX  RDF
10Peng Xing, Guanyu Jiang, Xiangru Zhao, Mingxing Wang Quality effort strategies of video service supply chain considering fans preference and data-driven marketing under derived demand. Search on Bibsonomy Electron. Commer. Res. Appl. The full citation details ... 2023 DBLP  DOI  BibTeX  RDF
10Anders C. Johansson, Zhen Zhu 0001 Reputational assets and social media marketing activeness: Empirical insights from China. Search on Bibsonomy Electron. Commer. Res. Appl. The full citation details ... 2023 DBLP  DOI  BibTeX  RDF
10Jacob Hornik, Matti Rachamim, Sergei Graguer Fog computing: a platform for big-data marketing analytics. Search on Bibsonomy Frontiers Artif. Intell. The full citation details ... 2023 DBLP  DOI  BibTeX  RDF
10Mengmeng Zhang Consumer behavior analysis based on Internet of Things platform and the development of precision marketing strategy for fresh food e-commerce. Search on Bibsonomy PeerJ Comput. Sci. The full citation details ... 2023 DBLP  DOI  BibTeX  RDF
10Jun Cui, Hao Jiang, Zhendan Xu Digital marketing program design based on abnormal consumer behavior data classification and improved homomorphic encryption algorithm. Search on Bibsonomy PeerJ Comput. Sci. The full citation details ... 2023 DBLP  DOI  BibTeX  RDF
10Najmeh Hafezieh, Neil Pollock, Annmarie Ryan "Hacking marketing": how do firms develop marketers' expertise and practices in a digital era? Search on Bibsonomy J. Enterp. Inf. Manag. The full citation details ... 2023 DBLP  DOI  BibTeX  RDF
10Mohammed Salem, Samir Baidoun, Nabila Abu Sharekh, Nabil Sammour, Ghada Alnajar, Fady Alasttal, Ihab Alghusain, Hassan Saqer Factors affecting Arab consumers' attitudes toward online shopping in light of COVID-19: the moderating role of digital marketing. Search on Bibsonomy J. Enterp. Inf. Manag. The full citation details ... 2023 DBLP  DOI  BibTeX  RDF
10Chih-Lung Hung, Jen-Her Wu, Pei-Yu Chen, Xiaoyu Xu, Wan-Ling Hsu, Li-Min Lin, Ming-Che Hsieh Enhancing healthcare services and brand engagement through social media marketing: Integration of Kotler's 5A framework with IDEA process. Search on Bibsonomy Inf. Process. Manag. The full citation details ... 2023 DBLP  DOI  BibTeX  RDF
10Yuan Liu, Ibrahim R. Alzahrani, Refed Adnan Jaleel, Saleh Al Sulaie An efficient smart data mining framework based cloud internet of things for developing artificial intelligence of marketing information analysis. Search on Bibsonomy Inf. Process. Manag. The full citation details ... 2023 DBLP  DOI  BibTeX  RDF
10Yeongbae Choe, Jooa Baek, Hyesun Kim Heterogeneity in consumer preference toward mega-sport event travel packages: Implications for smart tourism marketing strategy. Search on Bibsonomy Inf. Process. Manag. The full citation details ... 2023 DBLP  DOI  BibTeX  RDF
10Shiyong Zheng, Zahrah Yahya, Lei Wang, Ruihang Zhang, Azadeh Noori Hoshyar Multiheaded deep learning chatbot for increasing production and marketing. Search on Bibsonomy Inf. Process. Manag. The full citation details ... 2023 DBLP  DOI  BibTeX  RDF
10Manoranjan Gandhudi, G. R. Gangadharan, P. J. A. Alphonse, Velayudham Ganesan, Leeladhar Nagineni Causal aware parameterized quantum stochastic gradient descent for analyzing marketing advertisements and sales forecasting. Search on Bibsonomy Inf. Process. Manag. The full citation details ... 2023 DBLP  DOI  BibTeX  RDF
10Christos Ziakis, Maro Vlachopoulou Artificial Intelligence in Digital Marketing: Insights from a Comprehensive Review. Search on Bibsonomy Inf. The full citation details ... 2023 DBLP  DOI  BibTeX  RDF
10Treerak Kongthanasuwan, Nakarin Sriwiboon, Banpot Horbanluekit, Wasakorn Laesanklang, Tipaluck Krityakierne Market Analysis with Business Intelligence System for Marketing Planning. Search on Bibsonomy Inf. The full citation details ... 2023 DBLP  DOI  BibTeX  RDF
10Caixia Zhang, Zijian Pan, Chaofan Hou Marketing data security and privacy protection based on federated gamma in cloud computing environment. Search on Bibsonomy Int. J. Intell. Networks The full citation details ... 2023 DBLP  DOI  BibTeX  RDF
10Alexandros Kleftodimos, Athanasios Evagelou, Stefanos Gkoutzios, Maria Matsiola, Michalis Vrigkas, Anastasia Yannacopoulou, Amalia Triantafillidou, Georgios Lappas Creating Location-Based Augmented Reality Games and Immersive Experiences for Touristic Destination Marketing and Education. Search on Bibsonomy Comput. The full citation details ... 2023 DBLP  DOI  BibTeX  RDF
10Noor Fadhiha Mokhtar, Zuha Rosufila Abu Hasan Exploring the success factor of social media marketing strategies among micro-enterprises in Malaysia. Search on Bibsonomy Int. J. Electron. Bus. The full citation details ... 2023 DBLP  DOI  BibTeX  RDF
10 RETRACTED ARTICLE: Research on immersive interactive experience of content e-commerce live users in the era of computer digital marketing. Search on Bibsonomy Int. J. Syst. Assur. Eng. Manag. The full citation details ... 2023 DBLP  DOI  BibTeX  RDF
10Munazza Saeed, Zafer Adiguzel, Imran Shafique, Masood Nawaz Kalyar, Denisa Bogdana Abrudan Big data analytics-enabled dynamic capabilities and firm performance: examining the roles of marketing ambidexterity and environmental dynamism. Search on Bibsonomy Bus. Process. Manag. J. The full citation details ... 2023 DBLP  DOI  BibTeX  RDF
10Nidhi Gupta, Sultan Singh Success of digital marketing model for software development industry: validation of survey based results with case study analysis. Search on Bibsonomy Bus. Process. Manag. J. The full citation details ... 2023 DBLP  DOI  BibTeX  RDF
10Concepción Varela-Neira, Yogesh K. Dwivedi, Zaira Camoiras-Rodriguez Social media marketing system: conceptualization, scale development and validation. Search on Bibsonomy Internet Res. The full citation details ... 2023 DBLP  DOI  BibTeX  RDF
10Shuiying Hu Study on fast collection method of massive marketing data based on crawler technology. Search on Bibsonomy Int. J. Inf. Commun. Technol. The full citation details ... 2023 DBLP  DOI  BibTeX  RDF
10Luís Miguel Matos, Paulo Cortez 0001, Rui Mendes 0001, Antoine Moreau A Deep Learning-Based Decision Support System for Mobile Performance Marketing. Search on Bibsonomy Int. J. Inf. Technol. Decis. Mak. The full citation details ... 2023 DBLP  DOI  BibTeX  RDF
10Piyush Ranjan IT-related resources, digital marketing capabilities and business performance: moderating effects of digital orientation and technological turbulence. Search on Bibsonomy Ind. Manag. Data Syst. The full citation details ... 2023 DBLP  DOI  BibTeX  RDF
10Achint Nigam, Abhishek Behl, Vijay Pereira, Shreya Sangal Impulse purchases during emergency situations: exploring permission marketing and the role of blockchain. Search on Bibsonomy Ind. Manag. Data Syst. The full citation details ... 2023 DBLP  DOI  BibTeX  RDF
10Senyu Xu, Huajun Tang, Yuxin Huang Decisions of pricing and delivery-lead-time in dual-channel supply chains with data-driven marketing using internal financing and contract coordination. Search on Bibsonomy Ind. Manag. Data Syst. The full citation details ... 2023 DBLP  DOI  BibTeX  RDF
10Chung-Wha (Chloe) Ki, Tsz Ching Chow, Chunsheng Li Bridging the Trust Gap in Influencer Marketing: Ways to Sustain Consumers' Trust and Assuage Their Distrust in the Social Media Influencer Landscape. Search on Bibsonomy Int. J. Hum. Comput. Interact. The full citation details ... 2023 DBLP  DOI  BibTeX  RDF
10Colin C. J. Cheng, Eric C. Shiu The relative values of big data analytics versus traditional marketing analytics to firm innovation: An empirical study. Search on Bibsonomy Inf. Manag. The full citation details ... 2023 DBLP  DOI  BibTeX  RDF
10David D. C. Tarn, Jue-Fan J. F. Wang Can data analytics raise marketing agility?-A sense-and-respond perspective. Search on Bibsonomy Inf. Manag. The full citation details ... 2023 DBLP  DOI  BibTeX  RDF
10Fanjie Kong, Yuan Li, Tanner Fiez, Shreya Chakrabarti, Ricardo Henao, Houssam Nassif Neural Insights for Digital Marketing Content Design. Search on Bibsonomy CoRR The full citation details ... 2023 DBLP  DOI  BibTeX  RDF
10Mahmoud SalahEldin Kasem, Mohamed Hamada 0003, Islam Taj-Eddin Customer Profiling, Segmentation, and Sales Prediction using AI in Direct Marketing. Search on Bibsonomy CoRR The full citation details ... 2023 DBLP  DOI  BibTeX  RDF
10Tinhinane Medjkoune, Oana Goga, Juliette Senechal Marketing to Children Through Online Targeted Advertising: Targeting Mechanisms and Legal Aspects. Search on Bibsonomy CoRR The full citation details ... 2023 DBLP  DOI  BibTeX  RDF
10Olivier Lindamulage De Silva, Vineeth Satheeskumar Varma, Ming Cao 0001, Irinel-Constantin Morarescu, Samson Lasaulce A Stackelberg viral marketing design for two competing players. Search on Bibsonomy CoRR The full citation details ... 2023 DBLP  DOI  BibTeX  RDF
10Ahad N. Zehmakan, Xiaotian Zhou, Zhongzhi Zhang Viral Marketing in Social Networks with Competing Products. Search on Bibsonomy CoRR The full citation details ... 2023 DBLP  DOI  BibTeX  RDF
10Jennifer JooYeon Lee, Hyunuk Kim Conceptual articles may disrupt the field of marketing but continue to decline in numbers: Evidence from a GPT-assisted study. Search on Bibsonomy CoRR The full citation details ... 2023 DBLP  DOI  BibTeX  RDF
10Yunpeng Weng, Xing Tang 0007, Liang Chen, Xiuqiang He 0001 Curriculum Modeling the Dependence among Targets with Multi-task Learning for Financial Marketing. Search on Bibsonomy CoRR The full citation details ... 2023 DBLP  DOI  BibTeX  RDF
10Shubham Joshi, Indradumna Banerjee Ngram-LSTM Open Rate Prediction Model (NLORP) and Error_accuracy@C metric: Simple effective, and easy to implement approach to predict open rates for marketing email. Search on Bibsonomy CoRR The full citation details ... 2023 DBLP  DOI  BibTeX  RDF
10Chunjing Gan, Dan Yang, Binbin Hu, Ziqi Liu, Yue Shen, Zhiqiang Zhang 0012, Jinjie Gu, Jun Zhou 0011, Guannan Zhang Making Large Language Models Better Knowledge Miners for Online Marketing with Progressive Prompting Augmentation. Search on Bibsonomy CoRR The full citation details ... 2023 DBLP  DOI  BibTeX  RDF
10Shuai Xiao, Le Guo, Zaifan Jiang, Lei Lv, Yuanbo Chen, Jun Zhu, Shuang Yang Model-based Constrained MDP for Budget Allocation in Sequential Incentive Marketing. Search on Bibsonomy CoRR The full citation details ... 2023 DBLP  DOI  BibTeX  RDF
10Yang Peng, Changzheng Liu, Wei Shen Finding Lookalike Customers for E-Commerce Marketing. Search on Bibsonomy CoRR The full citation details ... 2023 DBLP  DOI  BibTeX  RDF
10Ismail Lotfi, Dusit Niyato, Sumei Sun, Dong In Kim, Xuemin Shen Semantic Information Marketing in The Metaverse: A Learning-Based Contract Theory Framework. Search on Bibsonomy CoRR The full citation details ... 2023 DBLP  DOI  BibTeX  RDF
10Sebastian Schultheiß How search engine marketing influences user knowledge gain: Development and empirical testing of an information search behavior model. Search on Bibsonomy CoRR The full citation details ... 2023 DBLP  DOI  BibTeX  RDF
10Dugang Liu, Xing Tang 0007, Han Gao, Fuyuan Lyu, Xiuqiang He 0001 Explicit Feature Interaction-aware Uplift Network for Online Marketing. Search on Bibsonomy CoRR The full citation details ... 2023 DBLP  DOI  BibTeX  RDF
10Maziar Gomrokchi, Owen Levin, Jeffrey Roach, Jonah White AdCraft: An Advanced Reinforcement Learning Benchmark Environment for Search Engine Marketing Optimization. Search on Bibsonomy CoRR The full citation details ... 2023 DBLP  DOI  BibTeX  RDF
10Marko Vidrih, Shiva Mayahi Generative AI-Driven Storytelling: A New Era for Marketing. Search on Bibsonomy CoRR The full citation details ... 2023 DBLP  DOI  BibTeX  RDF
10Eduardo C. Garrido-Merchán, José Luis Arroyo-Barrigüete, Francisco Borrás-Pala, Leandro Escobar-Torres, Carlos Martínez de Ibarreta, Jose María Ortiz-Lozano, Antonio Rua-Vieites Real Customization or Just Marketing: Are Customized Versions of Chat GPT Useful? Search on Bibsonomy CoRR The full citation details ... 2023 DBLP  DOI  BibTeX  RDF
10Mohammad Fraiwan, Natheer Khasawneh A Review of ChatGPT Applications in Education, Marketing, Software Engineering, and Healthcare: Benefits, Drawbacks, and Research Directions. Search on Bibsonomy CoRR The full citation details ... 2023 DBLP  DOI  BibTeX  RDF
10Ziang Yan, Shusen Wang, Guorui Zhou, Jingjian Lin, Peng Jiang An End-to-End Framework for Marketing Effectiveness Optimization under Budget Constraint. Search on Bibsonomy CoRR The full citation details ... 2023 DBLP  DOI  BibTeX  RDF
10Tianchi Cai, Jiyan Jiang, Wenpeng Zhang 0003, Shiji Zhou, Xierui Song, Li Yu, Lihong Gu, Xiaodong Zeng, Jinjie Gu, Guannan Zhang Marketing Budget Allocation with Offline Constrained Deep Reinforcement Learning. Search on Bibsonomy CoRR The full citation details ... 2023 DBLP  DOI  BibTeX  RDF
10Qifang Zhao, Tianyu Li, Meng Du, Yu Jiang, Qinghui Sun, Zhongyao Wang, Hong Liu, Huan Xu UniMatch: A Unified User-Item Matching Framework for the Multi-purpose Merchant Marketing. Search on Bibsonomy CoRR The full citation details ... 2023 DBLP  DOI  BibTeX  RDF
10Sayan Putatunda, Anwesha Bhowmik, Girish Thiruvenkadam, Rahul Ghosh A BERT based Ensemble Approach for Sentiment Classification of Customer Reviews and its Application to Nudge Marketing in e-Commerce. Search on Bibsonomy CoRR The full citation details ... 2023 DBLP  DOI  BibTeX  RDF
10Elena Romero, Manuel Chica, Sergio Damas, William Rand Two decades of agent-based modeling in marketing: a bibliometric analysis. Search on Bibsonomy Prog. Artif. Intell. The full citation details ... 2023 DBLP  DOI  BibTeX  RDF
10Monika Bisht, Rajesh Dangwal Fuzzy Ranking Approach to Bi-Matrix Games with Interval Payoffs in Marketing-Management Problem. Search on Bibsonomy IGTR The full citation details ... 2023 DBLP  DOI  BibTeX  RDF
10 Retraction Note: Internet of Things-assisted E-marketing and distribution framework. Search on Bibsonomy Soft Comput. The full citation details ... 2023 DBLP  DOI  BibTeX  RDF
10Xiaojing Lyu, Faxian Jia, Bingqian Zhao Impact of big data and cloud-driven learning technologies in healthy and smart cities on marketing automation. Search on Bibsonomy Soft Comput. The full citation details ... 2023 DBLP  DOI  BibTeX  RDF
10Tamara Bigler, Manuel Kammermann, Philipp Baumann A matheuristic for a customer assignment problem in direct marketing. Search on Bibsonomy Eur. J. Oper. Res. The full citation details ... 2023 DBLP  DOI  BibTeX  RDF
10Andrew F. Ward, Mage Marmol, David Lopez-Lopez, Patricia Carracedo, Angel A. Juan Data analytics and artificial intelligence in e-marketing: techniques, best practices and trends. Search on Bibsonomy Int. J. Data Anal. Tech. Strateg. The full citation details ... 2023 DBLP  DOI  BibTeX  RDF
10Zhenzhen Zhao, Zhao Huang Expert-centric design inspection of branded apps: a close look at marketing and interface design features. Search on Bibsonomy Inf. Technol. People The full citation details ... 2023 DBLP  DOI  BibTeX  RDF
10Ganesh Dash, Bikramjit Rishi, Syed Akmal, Justin Paul, Debarun Chakraborty Digitization, Marketing 4.0, and Repurchase Intention in E-Tail: A Cross-National Study. Search on Bibsonomy J. Glob. Inf. Manag. The full citation details ... 2023 DBLP  DOI  BibTeX  RDF
10Fatema Salim Al Rabaani, Aiman Moyaid Said, Sallam Osman Fageeri, AbdulRahman Khalifa AlAbdulsalam Using the data mining technique to predict successful customer engagement of marketing campaigns in social media. Search on Bibsonomy Int. J. Bus. Intell. Data Min. The full citation details ... 2023 DBLP  DOI  BibTeX  RDF
10Zahra Naseri, Abdolreza Noroozi Chakoli, Mila Malekolkalami Evaluating and ranking the digital content generation components for marketing the libraries and information centres' goods and services using fuzzy TOPSIS technique. Search on Bibsonomy J. Inf. Sci. The full citation details ... 2023 DBLP  DOI  BibTeX  RDF
10Albérico Travassos Rosário, Joana Carmo Dias How has data-driven marketing evolved: Challenges and opportunities with emerging technologies. Search on Bibsonomy Int. J. Inf. Manag. Data Insights The full citation details ... 2023 DBLP  DOI  BibTeX  RDF
10Jeffrey D. Shulman, Olivier Toubia, Raena Saddler Editorial: Marketing's Role in the Evolving Discipline of Product Management. Search on Bibsonomy Mark. Sci. The full citation details ... 2023 DBLP  DOI  BibTeX  RDF
10Magda Hassan, Jaideep Prabhu, Rajesh Chandy, Om Narasimhan When Bulldozers Loom: Informal Property Rights and Marketing Practice Innovation Among Emerging Market Microentrepreneurs. Search on Bibsonomy Mark. Sci. The full citation details ... 2023 DBLP  DOI  BibTeX  RDF
10Paul B. Ellickson, Wreetabrata Kar, James C. Reeder Estimating Marketing Component Effects: Double Machine Learning from Targeted Digital Promotions. Search on Bibsonomy Mark. Sci. The full citation details ... 2023 DBLP  DOI  BibTeX  RDF
10Biswajit Biswas, Manas Kumar Sanyal, Tuhin Mukherjee AI-Based Sales Forecasting Model for Digital Marketing. Search on Bibsonomy Int. J. E Bus. Res. The full citation details ... 2023 DBLP  DOI  BibTeX  RDF
10Albérico Travassos Rosário, Joana Carmo Dias Marketing Strategies on Social Media Platforms. Search on Bibsonomy Int. J. E Bus. Res. The full citation details ... 2023 DBLP  DOI  BibTeX  RDF
10Youngkeun Choi, Jae Won Choi Assessing the Predictive Performance of Machine Learning in Direct Marketing Response. Search on Bibsonomy Int. J. E Bus. Res. The full citation details ... 2023 DBLP  DOI  BibTeX  RDF
10Rand H. Al-Dmour, Hani H. Al-Dmour, Eatedalameen Ahmadamin The Influence of Social Marketing Drives on Customer Satisfaction via Demographic Variables as Moderating Factors. Search on Bibsonomy Int. J. E Bus. Res. The full citation details ... 2023 DBLP  DOI  BibTeX  RDF
10Mahsa Noori-daryan, Ata Allah Taleizadeh, Uwe Aickelin Time-sensitive cancellation refund in advance booking: Effect of online-to-offline marketing policy. Search on Bibsonomy Comput. Ind. Eng. The full citation details ... 2023 DBLP  DOI  BibTeX  RDF
10Parisa Haghi Motlagh, G. Reza Nasiri Developing a pricing strategy and coordination in a dual-channel supply chain incorporating inventory policy and marketing considerations. Search on Bibsonomy Comput. Ind. Eng. The full citation details ... 2023 DBLP  DOI  BibTeX  RDF
10Senyu Xu, Huajun Tang, Yuxin Huang Inventory competition and quality improvement decisions in dual-channel supply chains with data-driven marketing. Search on Bibsonomy Comput. Ind. Eng. The full citation details ... 2023 DBLP  DOI  BibTeX  RDF
10Saeed Banaeian Far, Maryam Rajabzadeh Asaar, Afrooz Haghbin A privacy-preserving framework for blockchain-based multi-level marketing. Search on Bibsonomy Comput. Ind. Eng. The full citation details ... 2023 DBLP  DOI  BibTeX  RDF
10Alex I. Nyagango, Alfred S. Sife, Isaac Kazungu Factors influencing mobile phone usage awareness for accessing agricultural marketing information by grape smallholder farmers in Dodoma, Tanzania. Search on Bibsonomy J. Inf. Commun. Ethics Soc. The full citation details ... 2023 DBLP  DOI  BibTeX  RDF
10Shixun Huang, Junhao Gan, Zhifeng Bao, Wenqing Lin Managing Conflicting Interests of Stakeholders in Influencer Marketing. Search on Bibsonomy Proc. ACM Manag. Data The full citation details ... 2023 DBLP  DOI  BibTeX  RDF
10Dian Jia A rough set-based consumer buying behaviour prediction method in online marketing system. Search on Bibsonomy Int. J. Web Based Communities The full citation details ... 2023 DBLP  DOI  BibTeX  RDF
10Miao Wei Study on network marketing service resource allocation based on social media platform. Search on Bibsonomy Int. J. Web Based Communities The full citation details ... 2023 DBLP  DOI  BibTeX  RDF
10Ruijie Wang 0002, Reece Bush-Evans, Emily Arden-Close, Elvira Bolat, John McAlaney, Sarah Hodge, Sarah Thomas, Keith Phalp Transparency in persuasive technology, immersive technology, and online marketing: Facilitating users' informed decision making and practical implications. Search on Bibsonomy Comput. Hum. Behav. The full citation details ... 2023 DBLP  DOI  BibTeX  RDF
10Daphne L. M. van der Bend, Nerine Gijsman, Tamara Bucher, Vanessa A. Shrewsbury, Hans van Trijp, Ellen van Kleef Can I @handle it? The effects of sponsorship disclosure in TikTok influencer marketing videos with different product integration levels on adolescents' persuasion knowledge and brand outcomes. Search on Bibsonomy Comput. Hum. Behav. The full citation details ... 2023 DBLP  DOI  BibTeX  RDF
10Fengyi Deng, Yajun Lin, Xia Jiang Influence mechanism of consumers' characteristics on impulsive purchase in E-commerce livestream marketing. Search on Bibsonomy Comput. Hum. Behav. The full citation details ... 2023 DBLP  DOI  BibTeX  RDF
10Diana Atuase, Jan Maluleka Marketing of library resources and its impact on the library usage of distance-learning students. Search on Bibsonomy Digit. Libr. Perspect. The full citation details ... 2023 DBLP  DOI  BibTeX  RDF
10Mengzhong Chen, Guixian Tian, Yongchao Tao Data mining algorithm of experiential sports marketing based on cloud computing technology. Search on Bibsonomy J. Comput. Methods Sci. Eng. The full citation details ... 2023 DBLP  DOI  BibTeX  RDF
10Ningning Lang, Quanbo Zha, Lin Wang Competitive targeted marketing in social networks with switching topology: Seed selection and consensus shaping. Search on Bibsonomy Inf. Fusion The full citation details ... 2023 DBLP  DOI  BibTeX  RDF
10 Retracted: Optimization of E-commerce platform marketing method and comment recognition model based on deep learning and intelligent blockchain. Search on Bibsonomy IET Softw. The full citation details ... 2023 DBLP  DOI  BibTeX  RDF
10Sachin Kumar, Kartikey Saran, Yashu Garg, Gaurav Dubey, Shivam Goel, Alok Nikhil Jha, Ajit Kumar Verma A novel influence quantification model on Instagram using data science approach for targeted business advertising and better digital marketing outcomes. Search on Bibsonomy Soc. Netw. Anal. Min. The full citation details ... 2023 DBLP  DOI  BibTeX  RDF
10Shawanluck Kunathikornkit, Intaka Piriyakul, Rapepun Piriyakul One-to-one marketing management via customer complaint. Search on Bibsonomy Soc. Netw. Anal. Min. The full citation details ... 2023 DBLP  DOI  BibTeX  RDF
10Yusuf Mücahit Çetinkaya, Emre Külah, Ismail Hakki Toroslu, Hasan Davulcu Targeted marketing on social media: utilizing text analysis to create personalized landing pages. Search on Bibsonomy Soc. Netw. Anal. Min. The full citation details ... 2023 DBLP  DOI  BibTeX  RDF
10Kirti Aggarwal, Anuja Arora Influence maximization in social networks using discrete BAT-modified (DBATM) optimization algorithm: a computationally intelligent viral marketing approach. Search on Bibsonomy Soc. Netw. Anal. Min. The full citation details ... 2023 DBLP  DOI  BibTeX  RDF
10Yoshihiro Ito, Hideo Noda A theoretical basis for a sponsored location program as a form of joint marketing: a mixed bundling model approach. Search on Bibsonomy Int. J. Technol. Manag. The full citation details ... 2023 DBLP  DOI  BibTeX  RDF
10Qiaoying Ding The interface between marketing and R&D based on process management. Search on Bibsonomy Int. J. Technol. Manag. The full citation details ... 2023 DBLP  DOI  BibTeX  RDF
10Zahy B. Ramadan Marketing in the metaverse era: toward an integrative channel approach. Search on Bibsonomy Virtual Real. The full citation details ... 2023 DBLP  DOI  BibTeX  RDF
10Kai Gao, Tingting Liu, Dingjun Yue, Vladimir Simic, Yuan Rong, Harish Garg An Integrated Spherical Fuzzy Multi-criterion Group Decision-Making Approach and Its Application in Digital Marketing Technology Assessment. Search on Bibsonomy Int. J. Comput. Intell. Syst. The full citation details ... 2023 DBLP  DOI  BibTeX  RDF
10Abdulla H. Fetais, Raed Salah Algharabat, Abdullah Aljafari, Nripendra P. Rana Do Social Media Marketing Activities Improve Brand Loyalty? An Empirical Study on Luxury Fashion Brands. Search on Bibsonomy Inf. Syst. Frontiers The full citation details ... 2023 DBLP  DOI  BibTeX  RDF
10Nisreen Ameen, Nnamdi O. Madichie, Amitabh Anand Between Handholding and Hand-held Devices: Marketing Through Smartphone Innovation and Women's Entrepreneurship in Post Conflict Economies in Times of Crisis. Search on Bibsonomy Inf. Syst. Frontiers The full citation details ... 2023 DBLP  DOI  BibTeX  RDF
10Vinay Singh, Brijesh Nanavati, Arpan Kumar Kar, Agam Gupta How to Maximize Clicks for Display Advertisement in Digital Marketing? A Reinforcement Learning Approach. Search on Bibsonomy Inf. Syst. Frontiers The full citation details ... 2023 DBLP  DOI  BibTeX  RDF
10Rui Liu, Suraksha Gupta, Parth Patel The Application of the Principles of Responsible AI on Social Media Marketing for Digital Health. Search on Bibsonomy Inf. Syst. Frontiers The full citation details ... 2023 DBLP  DOI  BibTeX  RDF
10Gang Chen, Yixiao Zhang 0003 User consumption behaviour prediction method in the context of social media marketing. Search on Bibsonomy Int. J. Netw. Virtual Organisations The full citation details ... 2023 DBLP  DOI  BibTeX  RDF
10Muhammad Alshurideh, Barween Hikmat Al Kurdi, Ra'ed Masa'deh, Haitham M. Alzoubi, Said A. Salloum (eds.) The Effect of Information Technology on Business and Marketing Intelligence Systems Search on Bibsonomy 2023 DBLP  DOI  BibTeX  RDF
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