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Venues (Conferences, Journals, ...)
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GrowBag graphs for keyword ? (Num. hits/coverage)
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The graphs summarize 2120 occurrences of 1138 keywords
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Results
Found 5418 publication records. Showing 5418 according to the selection in the facets
Hits ?▲ |
Authors |
Title |
Venue |
Year |
Link |
Author keywords |
10 | Ricardo José López Dawn, Anastasios Giovanidis |
Optimal Influencer Marketing Campaign Under Budget Constraints Using Frank-Wolfe. ![Search on Bibsonomy](Pics/bibsonomy.png) |
IEEE Trans. Netw. Sci. Eng. ![In: IEEE Trans. Netw. Sci. Eng. 10(2), pp. 1015-1031, March - April 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
|
10 | Rishaa Abdulaziz Alnajim, Bahjat Fakieh |
A Tourist-Based Framework for Developing Digital Marketing for Small and Medium-Sized Enterprises in the Tourism Sector in Saudi Arabia. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Data ![In: Data 8(12), pp. 179, 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
|
10 | Peng Xing, Guanyu Jiang, Xiangru Zhao, Mingxing Wang |
Quality effort strategies of video service supply chain considering fans preference and data-driven marketing under derived demand. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Electron. Commer. Res. Appl. ![In: Electron. Commer. Res. Appl. 62, pp. 101338, November 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
|
10 | Anders C. Johansson, Zhen Zhu 0001 |
Reputational assets and social media marketing activeness: Empirical insights from China. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Electron. Commer. Res. Appl. ![In: Electron. Commer. Res. Appl. 61, pp. 101305, September 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
|
10 | Jacob Hornik, Matti Rachamim, Sergei Graguer |
Fog computing: a platform for big-data marketing analytics. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Frontiers Artif. Intell. ![In: Frontiers Artif. Intell. 6, February 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
|
10 | Mengmeng Zhang |
Consumer behavior analysis based on Internet of Things platform and the development of precision marketing strategy for fresh food e-commerce. ![Search on Bibsonomy](Pics/bibsonomy.png) |
PeerJ Comput. Sci. ![In: PeerJ Comput. Sci. 9, pp. e1531, 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
|
10 | Jun Cui, Hao Jiang, Zhendan Xu |
Digital marketing program design based on abnormal consumer behavior data classification and improved homomorphic encryption algorithm. ![Search on Bibsonomy](Pics/bibsonomy.png) |
PeerJ Comput. Sci. ![In: PeerJ Comput. Sci. 9, pp. e1690, 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
|
10 | Najmeh Hafezieh, Neil Pollock, Annmarie Ryan |
"Hacking marketing": how do firms develop marketers' expertise and practices in a digital era? ![Search on Bibsonomy](Pics/bibsonomy.png) |
J. Enterp. Inf. Manag. ![In: J. Enterp. Inf. Manag. 36(2), pp. 655-679, 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
|
10 | Mohammed Salem, Samir Baidoun, Nabila Abu Sharekh, Nabil Sammour, Ghada Alnajar, Fady Alasttal, Ihab Alghusain, Hassan Saqer |
Factors affecting Arab consumers' attitudes toward online shopping in light of COVID-19: the moderating role of digital marketing. ![Search on Bibsonomy](Pics/bibsonomy.png) |
J. Enterp. Inf. Manag. ![In: J. Enterp. Inf. Manag. 36(2), pp. 480-504, 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
|
10 | Chih-Lung Hung, Jen-Her Wu, Pei-Yu Chen, Xiaoyu Xu, Wan-Ling Hsu, Li-Min Lin, Ming-Che Hsieh |
Enhancing healthcare services and brand engagement through social media marketing: Integration of Kotler's 5A framework with IDEA process. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Inf. Process. Manag. ![In: Inf. Process. Manag. 60(4), pp. 103379, 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
|
10 | Yuan Liu, Ibrahim R. Alzahrani, Refed Adnan Jaleel, Saleh Al Sulaie |
An efficient smart data mining framework based cloud internet of things for developing artificial intelligence of marketing information analysis. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Inf. Process. Manag. ![In: Inf. Process. Manag. 60(1), pp. 103121, 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
|
10 | Yeongbae Choe, Jooa Baek, Hyesun Kim |
Heterogeneity in consumer preference toward mega-sport event travel packages: Implications for smart tourism marketing strategy. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Inf. Process. Manag. ![In: Inf. Process. Manag. 60(3), pp. 103302, May 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
|
10 | Shiyong Zheng, Zahrah Yahya, Lei Wang, Ruihang Zhang, Azadeh Noori Hoshyar |
Multiheaded deep learning chatbot for increasing production and marketing. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Inf. Process. Manag. ![In: Inf. Process. Manag. 60(5), pp. 103446, September 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
|
10 | Manoranjan Gandhudi, G. R. Gangadharan, P. J. A. Alphonse, Velayudham Ganesan, Leeladhar Nagineni |
Causal aware parameterized quantum stochastic gradient descent for analyzing marketing advertisements and sales forecasting. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Inf. Process. Manag. ![In: Inf. Process. Manag. 60(5), pp. 103473, September 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
|
10 | Christos Ziakis, Maro Vlachopoulou |
Artificial Intelligence in Digital Marketing: Insights from a Comprehensive Review. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Inf. ![In: Inf. 14(12), pp. 664, 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
|
10 | Treerak Kongthanasuwan, Nakarin Sriwiboon, Banpot Horbanluekit, Wasakorn Laesanklang, Tipaluck Krityakierne |
Market Analysis with Business Intelligence System for Marketing Planning. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Inf. ![In: Inf. 14(2), pp. 116, February 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
|
10 | Caixia Zhang, Zijian Pan, Chaofan Hou |
Marketing data security and privacy protection based on federated gamma in cloud computing environment. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Int. J. Intell. Networks ![In: Int. J. Intell. Networks 4, pp. 261-271, 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
|
10 | Alexandros Kleftodimos, Athanasios Evagelou, Stefanos Gkoutzios, Maria Matsiola, Michalis Vrigkas, Anastasia Yannacopoulou, Amalia Triantafillidou, Georgios Lappas |
Creating Location-Based Augmented Reality Games and Immersive Experiences for Touristic Destination Marketing and Education. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Comput. ![In: Comput. 12(11), pp. 227, October 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
|
10 | Noor Fadhiha Mokhtar, Zuha Rosufila Abu Hasan |
Exploring the success factor of social media marketing strategies among micro-enterprises in Malaysia. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Int. J. Electron. Bus. ![In: Int. J. Electron. Bus. 18(3), pp. 249-268, 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
|
10 | |
RETRACTED ARTICLE: Research on immersive interactive experience of content e-commerce live users in the era of computer digital marketing. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Int. J. Syst. Assur. Eng. Manag. ![In: Int. J. Syst. Assur. Eng. Manag. 14(1), pp. 491, February 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
|
10 | Munazza Saeed, Zafer Adiguzel, Imran Shafique, Masood Nawaz Kalyar, Denisa Bogdana Abrudan |
Big data analytics-enabled dynamic capabilities and firm performance: examining the roles of marketing ambidexterity and environmental dynamism. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Bus. Process. Manag. J. ![In: Bus. Process. Manag. J. 29(4), pp. 1204-1226, 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
|
10 | Nidhi Gupta, Sultan Singh |
Success of digital marketing model for software development industry: validation of survey based results with case study analysis. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Bus. Process. Manag. J. ![In: Bus. Process. Manag. J. 29(4), pp. 929-943, 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
|
10 | Concepción Varela-Neira, Yogesh K. Dwivedi, Zaira Camoiras-Rodriguez |
Social media marketing system: conceptualization, scale development and validation. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Internet Res. ![In: Internet Res. 33(4), pp. 1302-1330, 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
|
10 | Shuiying Hu |
Study on fast collection method of massive marketing data based on crawler technology. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Int. J. Inf. Commun. Technol. ![In: Int. J. Inf. Commun. Technol. 23(3), pp. 242-252, 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
|
10 | Luís Miguel Matos, Paulo Cortez 0001, Rui Mendes 0001, Antoine Moreau |
A Deep Learning-Based Decision Support System for Mobile Performance Marketing. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Int. J. Inf. Technol. Decis. Mak. ![In: Int. J. Inf. Technol. Decis. Mak. 22(2), pp. 679-703, March 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
|
10 | Piyush Ranjan |
IT-related resources, digital marketing capabilities and business performance: moderating effects of digital orientation and technological turbulence. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Ind. Manag. Data Syst. ![In: Ind. Manag. Data Syst. 123(11), pp. 2836-2856, 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
|
10 | Achint Nigam, Abhishek Behl, Vijay Pereira, Shreya Sangal |
Impulse purchases during emergency situations: exploring permission marketing and the role of blockchain. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Ind. Manag. Data Syst. ![In: Ind. Manag. Data Syst. 123(1), pp. 155-187, 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
|
10 | Senyu Xu, Huajun Tang, Yuxin Huang |
Decisions of pricing and delivery-lead-time in dual-channel supply chains with data-driven marketing using internal financing and contract coordination. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Ind. Manag. Data Syst. ![In: Ind. Manag. Data Syst. 123(3), pp. 1005-1051, 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
|
10 | Chung-Wha (Chloe) Ki, Tsz Ching Chow, Chunsheng Li |
Bridging the Trust Gap in Influencer Marketing: Ways to Sustain Consumers' Trust and Assuage Their Distrust in the Social Media Influencer Landscape. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Int. J. Hum. Comput. Interact. ![In: Int. J. Hum. Comput. Interact. 39(17), pp. 3445-3460, October 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
|
10 | Colin C. J. Cheng, Eric C. Shiu |
The relative values of big data analytics versus traditional marketing analytics to firm innovation: An empirical study. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Inf. Manag. ![In: Inf. Manag. 60(7), pp. 103839, November 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
|
10 | David D. C. Tarn, Jue-Fan J. F. Wang |
Can data analytics raise marketing agility?-A sense-and-respond perspective. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Inf. Manag. ![In: Inf. Manag. 60(2), pp. 103743, March 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
|
10 | Fanjie Kong, Yuan Li, Tanner Fiez, Shreya Chakrabarti, Ricardo Henao, Houssam Nassif |
Neural Insights for Digital Marketing Content Design. ![Search on Bibsonomy](Pics/bibsonomy.png) |
CoRR ![In: CoRR abs/2302.01416, 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
|
10 | Mahmoud SalahEldin Kasem, Mohamed Hamada 0003, Islam Taj-Eddin |
Customer Profiling, Segmentation, and Sales Prediction using AI in Direct Marketing. ![Search on Bibsonomy](Pics/bibsonomy.png) |
CoRR ![In: CoRR abs/2302.01786, 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
|
10 | Tinhinane Medjkoune, Oana Goga, Juliette Senechal |
Marketing to Children Through Online Targeted Advertising: Targeting Mechanisms and Legal Aspects. ![Search on Bibsonomy](Pics/bibsonomy.png) |
CoRR ![In: CoRR abs/2310.04104, 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
|
10 | Olivier Lindamulage De Silva, Vineeth Satheeskumar Varma, Ming Cao 0001, Irinel-Constantin Morarescu, Samson Lasaulce |
A Stackelberg viral marketing design for two competing players. ![Search on Bibsonomy](Pics/bibsonomy.png) |
CoRR ![In: CoRR abs/2307.01618, 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
|
10 | Ahad N. Zehmakan, Xiaotian Zhou, Zhongzhi Zhang |
Viral Marketing in Social Networks with Competing Products. ![Search on Bibsonomy](Pics/bibsonomy.png) |
CoRR ![In: CoRR abs/2312.15819, 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
|
10 | Jennifer JooYeon Lee, Hyunuk Kim |
Conceptual articles may disrupt the field of marketing but continue to decline in numbers: Evidence from a GPT-assisted study. ![Search on Bibsonomy](Pics/bibsonomy.png) |
CoRR ![In: CoRR abs/2308.14724, 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
|
10 | Yunpeng Weng, Xing Tang 0007, Liang Chen, Xiuqiang He 0001 |
Curriculum Modeling the Dependence among Targets with Multi-task Learning for Financial Marketing. ![Search on Bibsonomy](Pics/bibsonomy.png) |
CoRR ![In: CoRR abs/2305.01514, 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
|
10 | Shubham Joshi, Indradumna Banerjee |
Ngram-LSTM Open Rate Prediction Model (NLORP) and Error_accuracy@C metric: Simple effective, and easy to implement approach to predict open rates for marketing email. ![Search on Bibsonomy](Pics/bibsonomy.png) |
CoRR ![In: CoRR abs/2302.00651, 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
|
10 | Chunjing Gan, Dan Yang, Binbin Hu, Ziqi Liu, Yue Shen, Zhiqiang Zhang 0012, Jinjie Gu, Jun Zhou 0011, Guannan Zhang |
Making Large Language Models Better Knowledge Miners for Online Marketing with Progressive Prompting Augmentation. ![Search on Bibsonomy](Pics/bibsonomy.png) |
CoRR ![In: CoRR abs/2312.05276, 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
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10 | Shuai Xiao, Le Guo, Zaifan Jiang, Lei Lv, Yuanbo Chen, Jun Zhu, Shuang Yang |
Model-based Constrained MDP for Budget Allocation in Sequential Incentive Marketing. ![Search on Bibsonomy](Pics/bibsonomy.png) |
CoRR ![In: CoRR abs/2303.01049, 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
|
10 | Yang Peng, Changzheng Liu, Wei Shen |
Finding Lookalike Customers for E-Commerce Marketing. ![Search on Bibsonomy](Pics/bibsonomy.png) |
CoRR ![In: CoRR abs/2301.03147, 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
|
10 | Ismail Lotfi, Dusit Niyato, Sumei Sun, Dong In Kim, Xuemin Shen |
Semantic Information Marketing in The Metaverse: A Learning-Based Contract Theory Framework. ![Search on Bibsonomy](Pics/bibsonomy.png) |
CoRR ![In: CoRR abs/2302.11457, 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
|
10 | Sebastian Schultheiß |
How search engine marketing influences user knowledge gain: Development and empirical testing of an information search behavior model. ![Search on Bibsonomy](Pics/bibsonomy.png) |
CoRR ![In: CoRR abs/2301.10086, 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
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10 | Dugang Liu, Xing Tang 0007, Han Gao, Fuyuan Lyu, Xiuqiang He 0001 |
Explicit Feature Interaction-aware Uplift Network for Online Marketing. ![Search on Bibsonomy](Pics/bibsonomy.png) |
CoRR ![In: CoRR abs/2306.00315, 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
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10 | Maziar Gomrokchi, Owen Levin, Jeffrey Roach, Jonah White |
AdCraft: An Advanced Reinforcement Learning Benchmark Environment for Search Engine Marketing Optimization. ![Search on Bibsonomy](Pics/bibsonomy.png) |
CoRR ![In: CoRR abs/2306.11971, 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
|
10 | Marko Vidrih, Shiva Mayahi |
Generative AI-Driven Storytelling: A New Era for Marketing. ![Search on Bibsonomy](Pics/bibsonomy.png) |
CoRR ![In: CoRR abs/2309.09048, 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
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10 | Eduardo C. Garrido-Merchán, José Luis Arroyo-Barrigüete, Francisco Borrás-Pala, Leandro Escobar-Torres, Carlos Martínez de Ibarreta, Jose María Ortiz-Lozano, Antonio Rua-Vieites |
Real Customization or Just Marketing: Are Customized Versions of Chat GPT Useful? ![Search on Bibsonomy](Pics/bibsonomy.png) |
CoRR ![In: CoRR abs/2312.03728, 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
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10 | Mohammad Fraiwan, Natheer Khasawneh |
A Review of ChatGPT Applications in Education, Marketing, Software Engineering, and Healthcare: Benefits, Drawbacks, and Research Directions. ![Search on Bibsonomy](Pics/bibsonomy.png) |
CoRR ![In: CoRR abs/2305.00237, 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
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10 | Ziang Yan, Shusen Wang, Guorui Zhou, Jingjian Lin, Peng Jiang |
An End-to-End Framework for Marketing Effectiveness Optimization under Budget Constraint. ![Search on Bibsonomy](Pics/bibsonomy.png) |
CoRR ![In: CoRR abs/2302.04477, 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
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10 | Tianchi Cai, Jiyan Jiang, Wenpeng Zhang 0003, Shiji Zhou, Xierui Song, Li Yu, Lihong Gu, Xiaodong Zeng, Jinjie Gu, Guannan Zhang |
Marketing Budget Allocation with Offline Constrained Deep Reinforcement Learning. ![Search on Bibsonomy](Pics/bibsonomy.png) |
CoRR ![In: CoRR abs/2309.02669, 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
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10 | Qifang Zhao, Tianyu Li, Meng Du, Yu Jiang, Qinghui Sun, Zhongyao Wang, Hong Liu, Huan Xu |
UniMatch: A Unified User-Item Matching Framework for the Multi-purpose Merchant Marketing. ![Search on Bibsonomy](Pics/bibsonomy.png) |
CoRR ![In: CoRR abs/2307.09989, 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
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10 | Sayan Putatunda, Anwesha Bhowmik, Girish Thiruvenkadam, Rahul Ghosh |
A BERT based Ensemble Approach for Sentiment Classification of Customer Reviews and its Application to Nudge Marketing in e-Commerce. ![Search on Bibsonomy](Pics/bibsonomy.png) |
CoRR ![In: CoRR abs/2311.10782, 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
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10 | Elena Romero, Manuel Chica, Sergio Damas, William Rand |
Two decades of agent-based modeling in marketing: a bibliometric analysis. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Prog. Artif. Intell. ![In: Prog. Artif. Intell. 12(3), pp. 213-229, September 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
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10 | Monika Bisht, Rajesh Dangwal |
Fuzzy Ranking Approach to Bi-Matrix Games with Interval Payoffs in Marketing-Management Problem. ![Search on Bibsonomy](Pics/bibsonomy.png) |
IGTR ![In: IGTR 25(1), pp. 2250016:1-2250016:20, March 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
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10 | |
Retraction Note: Internet of Things-assisted E-marketing and distribution framework. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Soft Comput. ![In: Soft Comput. 27(3), pp. 1839, February 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
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10 | Xiaojing Lyu, Faxian Jia, Bingqian Zhao |
Impact of big data and cloud-driven learning technologies in healthy and smart cities on marketing automation. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Soft Comput. ![In: Soft Comput. 27(7), pp. 4209-4222, April 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
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10 | Tamara Bigler, Manuel Kammermann, Philipp Baumann |
A matheuristic for a customer assignment problem in direct marketing. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Eur. J. Oper. Res. ![In: Eur. J. Oper. Res. 304(2), pp. 689-708, 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
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10 | Andrew F. Ward, Mage Marmol, David Lopez-Lopez, Patricia Carracedo, Angel A. Juan |
Data analytics and artificial intelligence in e-marketing: techniques, best practices and trends. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Int. J. Data Anal. Tech. Strateg. ![In: Int. J. Data Anal. Tech. Strateg. 15(3), pp. 147-178, 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
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10 | Zhenzhen Zhao, Zhao Huang |
Expert-centric design inspection of branded apps: a close look at marketing and interface design features. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Inf. Technol. People ![In: Inf. Technol. People 36(4), pp. 1385-1413, 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
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10 | Ganesh Dash, Bikramjit Rishi, Syed Akmal, Justin Paul, Debarun Chakraborty |
Digitization, Marketing 4.0, and Repurchase Intention in E-Tail: A Cross-National Study. ![Search on Bibsonomy](Pics/bibsonomy.png) |
J. Glob. Inf. Manag. ![In: J. Glob. Inf. Manag. 31(1), pp. 1-24, 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
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10 | Fatema Salim Al Rabaani, Aiman Moyaid Said, Sallam Osman Fageeri, AbdulRahman Khalifa AlAbdulsalam |
Using the data mining technique to predict successful customer engagement of marketing campaigns in social media. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Int. J. Bus. Intell. Data Min. ![In: Int. J. Bus. Intell. Data Min. 23(2), pp. 166-183, 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
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10 | Zahra Naseri, Abdolreza Noroozi Chakoli, Mila Malekolkalami |
Evaluating and ranking the digital content generation components for marketing the libraries and information centres' goods and services using fuzzy TOPSIS technique. ![Search on Bibsonomy](Pics/bibsonomy.png) |
J. Inf. Sci. ![In: J. Inf. Sci. 49(1), pp. 261-282, February 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
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10 | Albérico Travassos Rosário, Joana Carmo Dias |
How has data-driven marketing evolved: Challenges and opportunities with emerging technologies. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Int. J. Inf. Manag. Data Insights ![In: Int. J. Inf. Manag. Data Insights 3(2), pp. 100203, November 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
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10 | Jeffrey D. Shulman, Olivier Toubia, Raena Saddler |
Editorial: Marketing's Role in the Evolving Discipline of Product Management. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Mark. Sci. ![In: Mark. Sci. 42(1), pp. 1-5, January 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
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10 | Magda Hassan, Jaideep Prabhu, Rajesh Chandy, Om Narasimhan |
When Bulldozers Loom: Informal Property Rights and Marketing Practice Innovation Among Emerging Market Microentrepreneurs. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Mark. Sci. ![In: Mark. Sci. 42(1), pp. 137-165, January 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
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10 | Paul B. Ellickson, Wreetabrata Kar, James C. Reeder |
Estimating Marketing Component Effects: Double Machine Learning from Targeted Digital Promotions. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Mark. Sci. ![In: Mark. Sci. 42(4), pp. 704-728, July 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
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10 | Biswajit Biswas, Manas Kumar Sanyal, Tuhin Mukherjee |
AI-Based Sales Forecasting Model for Digital Marketing. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Int. J. E Bus. Res. ![In: Int. J. E Bus. Res. 19(1), pp. 1-14, 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
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10 | Albérico Travassos Rosário, Joana Carmo Dias |
Marketing Strategies on Social Media Platforms. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Int. J. E Bus. Res. ![In: Int. J. E Bus. Res. 19(1), pp. 1-25, 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
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10 | Youngkeun Choi, Jae Won Choi |
Assessing the Predictive Performance of Machine Learning in Direct Marketing Response. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Int. J. E Bus. Res. ![In: Int. J. E Bus. Res. 19(1), pp. 1-12, 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
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10 | Rand H. Al-Dmour, Hani H. Al-Dmour, Eatedalameen Ahmadamin |
The Influence of Social Marketing Drives on Customer Satisfaction via Demographic Variables as Moderating Factors. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Int. J. E Bus. Res. ![In: Int. J. E Bus. Res. 19(1), pp. 1-13, 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
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10 | Mahsa Noori-daryan, Ata Allah Taleizadeh, Uwe Aickelin |
Time-sensitive cancellation refund in advance booking: Effect of online-to-offline marketing policy. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Comput. Ind. Eng. ![In: Comput. Ind. Eng. 183, pp. 109445, September 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
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10 | Parisa Haghi Motlagh, G. Reza Nasiri |
Developing a pricing strategy and coordination in a dual-channel supply chain incorporating inventory policy and marketing considerations. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Comput. Ind. Eng. ![In: Comput. Ind. Eng. 185, pp. 109607, November 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
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10 | Senyu Xu, Huajun Tang, Yuxin Huang |
Inventory competition and quality improvement decisions in dual-channel supply chains with data-driven marketing. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Comput. Ind. Eng. ![In: Comput. Ind. Eng. 183, pp. 109452, September 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
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10 | Saeed Banaeian Far, Maryam Rajabzadeh Asaar, Afrooz Haghbin |
A privacy-preserving framework for blockchain-based multi-level marketing. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Comput. Ind. Eng. ![In: Comput. Ind. Eng. 177, pp. 109095, March 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
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10 | Alex I. Nyagango, Alfred S. Sife, Isaac Kazungu |
Factors influencing mobile phone usage awareness for accessing agricultural marketing information by grape smallholder farmers in Dodoma, Tanzania. ![Search on Bibsonomy](Pics/bibsonomy.png) |
J. Inf. Commun. Ethics Soc. ![In: J. Inf. Commun. Ethics Soc. 21(4), pp. 502-520, 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
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10 | Shixun Huang, Junhao Gan, Zhifeng Bao, Wenqing Lin |
Managing Conflicting Interests of Stakeholders in Influencer Marketing. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Proc. ACM Manag. Data ![In: Proc. ACM Manag. Data 1(1), pp. 80:1-80:27, 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
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10 | Dian Jia |
A rough set-based consumer buying behaviour prediction method in online marketing system. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Int. J. Web Based Communities ![In: Int. J. Web Based Communities 19(1), pp. 64-77, 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
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10 | Miao Wei |
Study on network marketing service resource allocation based on social media platform. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Int. J. Web Based Communities ![In: Int. J. Web Based Communities 19(4), pp. 244-254, 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
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10 | Ruijie Wang 0002, Reece Bush-Evans, Emily Arden-Close, Elvira Bolat, John McAlaney, Sarah Hodge, Sarah Thomas, Keith Phalp |
Transparency in persuasive technology, immersive technology, and online marketing: Facilitating users' informed decision making and practical implications. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Comput. Hum. Behav. ![In: Comput. Hum. Behav. 139, pp. 107545, 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
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10 | Daphne L. M. van der Bend, Nerine Gijsman, Tamara Bucher, Vanessa A. Shrewsbury, Hans van Trijp, Ellen van Kleef |
Can I @handle it? The effects of sponsorship disclosure in TikTok influencer marketing videos with different product integration levels on adolescents' persuasion knowledge and brand outcomes. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Comput. Hum. Behav. ![In: Comput. Hum. Behav. 144, pp. 107723, July 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
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10 | Fengyi Deng, Yajun Lin, Xia Jiang |
Influence mechanism of consumers' characteristics on impulsive purchase in E-commerce livestream marketing. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Comput. Hum. Behav. ![In: Comput. Hum. Behav. 148, pp. 107894, November 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
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10 | Diana Atuase, Jan Maluleka |
Marketing of library resources and its impact on the library usage of distance-learning students. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Digit. Libr. Perspect. ![In: Digit. Libr. Perspect. 39(1), pp. 111-123, 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
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10 | Mengzhong Chen, Guixian Tian, Yongchao Tao |
Data mining algorithm of experiential sports marketing based on cloud computing technology. ![Search on Bibsonomy](Pics/bibsonomy.png) |
J. Comput. Methods Sci. Eng. ![In: J. Comput. Methods Sci. Eng. 23(6), pp. 3315-3330, 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
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10 | Ningning Lang, Quanbo Zha, Lin Wang |
Competitive targeted marketing in social networks with switching topology: Seed selection and consensus shaping. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Inf. Fusion ![In: Inf. Fusion 95, pp. 355-371, July 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
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Retracted: Optimization of E-commerce platform marketing method and comment recognition model based on deep learning and intelligent blockchain. ![Search on Bibsonomy](Pics/bibsonomy.png) |
IET Softw. ![In: IET Softw. 17(4), pp. 797-808, August 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
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10 | Sachin Kumar, Kartikey Saran, Yashu Garg, Gaurav Dubey, Shivam Goel, Alok Nikhil Jha, Ajit Kumar Verma |
A novel influence quantification model on Instagram using data science approach for targeted business advertising and better digital marketing outcomes. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Soc. Netw. Anal. Min. ![In: Soc. Netw. Anal. Min. 14(1), pp. 71, December 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
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10 | Shawanluck Kunathikornkit, Intaka Piriyakul, Rapepun Piriyakul |
One-to-one marketing management via customer complaint. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Soc. Netw. Anal. Min. ![In: Soc. Netw. Anal. Min. 13(1), pp. 83, December 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
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10 | Yusuf Mücahit Çetinkaya, Emre Külah, Ismail Hakki Toroslu, Hasan Davulcu |
Targeted marketing on social media: utilizing text analysis to create personalized landing pages. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Soc. Netw. Anal. Min. ![In: Soc. Netw. Anal. Min. 14(1), pp. 77, December 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
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10 | Kirti Aggarwal, Anuja Arora |
Influence maximization in social networks using discrete BAT-modified (DBATM) optimization algorithm: a computationally intelligent viral marketing approach. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Soc. Netw. Anal. Min. ![In: Soc. Netw. Anal. Min. 13(1), pp. 146, December 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
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10 | Yoshihiro Ito, Hideo Noda |
A theoretical basis for a sponsored location program as a form of joint marketing: a mixed bundling model approach. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Int. J. Technol. Manag. ![In: Int. J. Technol. Manag. 91(1/2), pp. 133-144, 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
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10 | Qiaoying Ding |
The interface between marketing and R&D based on process management. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Int. J. Technol. Manag. ![In: Int. J. Technol. Manag. 91(1/2), pp. 39-52, 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
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10 | Zahy B. Ramadan |
Marketing in the metaverse era: toward an integrative channel approach. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Virtual Real. ![In: Virtual Real. 27(3), pp. 1905-1918, September 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
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10 | Kai Gao, Tingting Liu, Dingjun Yue, Vladimir Simic, Yuan Rong, Harish Garg |
An Integrated Spherical Fuzzy Multi-criterion Group Decision-Making Approach and Its Application in Digital Marketing Technology Assessment. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Int. J. Comput. Intell. Syst. ![In: Int. J. Comput. Intell. Syst. 16(1), pp. 125, December 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
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10 | Abdulla H. Fetais, Raed Salah Algharabat, Abdullah Aljafari, Nripendra P. Rana |
Do Social Media Marketing Activities Improve Brand Loyalty? An Empirical Study on Luxury Fashion Brands. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Inf. Syst. Frontiers ![In: Inf. Syst. Frontiers 25(2), pp. 795-817, April 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
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10 | Nisreen Ameen, Nnamdi O. Madichie, Amitabh Anand |
Between Handholding and Hand-held Devices: Marketing Through Smartphone Innovation and Women's Entrepreneurship in Post Conflict Economies in Times of Crisis. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Inf. Syst. Frontiers ![In: Inf. Syst. Frontiers 25(1), pp. 401-423, February 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
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10 | Vinay Singh, Brijesh Nanavati, Arpan Kumar Kar, Agam Gupta |
How to Maximize Clicks for Display Advertisement in Digital Marketing? A Reinforcement Learning Approach. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Inf. Syst. Frontiers ![In: Inf. Syst. Frontiers 25(4), pp. 1621-1638, 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
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10 | Rui Liu, Suraksha Gupta, Parth Patel |
The Application of the Principles of Responsible AI on Social Media Marketing for Digital Health. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Inf. Syst. Frontiers ![In: Inf. Syst. Frontiers 25(6), pp. 2275-2299, December 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
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10 | Gang Chen, Yixiao Zhang 0003 |
User consumption behaviour prediction method in the context of social media marketing. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Int. J. Netw. Virtual Organisations ![In: Int. J. Netw. Virtual Organisations 29(3/4), pp. 257-271, 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
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10 | Muhammad Alshurideh, Barween Hikmat Al Kurdi, Ra'ed Masa'deh, Haitham M. Alzoubi, Said A. Salloum (eds.) |
The Effect of Information Technology on Business and Marketing Intelligence Systems ![Search on Bibsonomy](Pics/bibsonomy.png) |
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2023 |
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