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Venues (Conferences, Journals, ...)
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GrowBag graphs for keyword ? (Num. hits/coverage)
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The graphs summarize 7 occurrences of 7 keywords
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Results
Found 17 publication records. Showing 17 according to the selection in the facets
Hits ?▲ |
Authors |
Title |
Venue |
Year |
Link |
Author keywords |
122 | Dimitris Drossos, George M. Giaglis |
Factors That Influence the Effectiveness of Mobile Advertising: The Case of SMS. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Panhellenic Conference on Informatics ![In: Advances in Informatics, 10th Panhellenic Conference on Informatics, PCI 2005, Volos, Greece, November 11-13, 2005, Proceedings, pp. 278-285, 2005, Springer, 3-540-29673-5. The full citation details ...](Pics/full.jpeg) |
2005 |
DBLP DOI BibTeX RDF |
SMS advertising, Mobile applications, factor analysis |
91 | Dimitris Drossos, George M. Giaglis, George Lekakos |
An Empirical Assessment of Factors that Influence the Effectiveness of SMS Advertising. ![Search on Bibsonomy](Pics/bibsonomy.png) |
HICSS ![In: 40th Hawaii International International Conference on Systems Science (HICSS-40 2007), CD-ROM / Abstracts Proceedings, 3-6 January 2007, Waikoloa, Big Island, HI, USA, pp. 58, 2007, IEEE Computer Society, 0-7695-2755-8. The full citation details ...](Pics/full.jpeg) |
2007 |
DBLP DOI BibTeX RDF |
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71 | Dimitris Drossos, George M. Giaglis |
Mobile Advertising Effectiveness: an Exploratory Study. ![Search on Bibsonomy](Pics/bibsonomy.png) |
ICMB ![In: 2006 International Conference on Mobile Business (ICMB 2006), 26-27 June 2006, Copenhagen, Denmark, pp. 2, 2006, IEEE Computer Society, 0-7695-2595-4. The full citation details ...](Pics/full.jpeg) |
2006 |
DBLP DOI BibTeX RDF |
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56 | Hernan Riquelme, Saleh Al Enezi, Rosa E. Rios |
Factors Predicting Three SMS Advertising Responses. ![Search on Bibsonomy](Pics/bibsonomy.png) |
ICMB ![In: International Conference on Mobile Business (ICMB 2011), Como, Italy, June 20-21, 2011, pp. 227-234, 2011, IEEE, 978-1-4577-0497-0. The full citation details ...](Pics/full.jpeg) |
2011 |
DBLP DOI BibTeX RDF |
SMS advertising, SMS responses, SMS, advertising |
36 | Gokhan Aydin, Bilge Karamehmet |
A comparative study on attitudes towards SMS advertising and mobile application advertising. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Int. J. Mob. Commun. ![In: Int. J. Mob. Commun. 15(5), pp. 514-536, 2017. The full citation details ...](Pics/full.jpeg) |
2017 |
DBLP DOI BibTeX RDF |
|
30 | Claire Gauzente |
Attitude toward M-Advertising, Perceived Intrusiveness, Perceived Ad-Clutter and Behavioral Consequences: A Preliminary Study. ![Search on Bibsonomy](Pics/bibsonomy.png) |
DEXA Workshops ![In: 19th International Workshop on Database and Expert Systems Applications (DEXA 2008), 1-5 September 2008, Turin, Italy, pp. 461-465, 2008, IEEE Computer Society, 978-0-7695-3299-8. The full citation details ...](Pics/full.jpeg) |
2008 |
DBLP DOI BibTeX RDF |
sms-advertising, attitude, intrusiveness, clutter |
26 | Anshuman Sharma, Yogesh K. Dwivedi, Vikas Arya, Muhammad Qutubuddin Siddiqui |
Does SMS advertising still have relevance to increase consumer purchase intention? A hybrid PLS-SEM-neural network modelling approach. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Comput. Hum. Behav. ![In: Comput. Hum. Behav. 124, pp. 106919, 2021. The full citation details ...](Pics/full.jpeg) |
2021 |
DBLP DOI BibTeX RDF |
|
26 | Michael Humbani, Yolanda Jordaan |
Factors that Predict Attitudinal Grouping towards SMS Advertising. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Int. J. Interact. Mob. Technol. ![In: Int. J. Interact. Mob. Technol. 12(5), pp. 97-111, 2018. The full citation details ...](Pics/full.jpeg) |
2018 |
DBLP DOI BibTeX RDF |
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26 | Mohammad Hamdi Al Khasawneh, Ahmed Shuhaiber |
Developing and validating a comprehensive model of factors influencing consumer acceptance of SMS advertising: empirical evidence using SEM-PLS. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Int. J. Bus. Inf. Syst. ![In: Int. J. Bus. Inf. Syst. 27(3), pp. 298-330, 2018. The full citation details ...](Pics/full.jpeg) |
2018 |
DBLP DOI BibTeX RDF |
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26 | Mahdi Shadkam |
Consumer's attitude to receive and response to SMS advertising. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Int. J. Bus. Inf. Syst. ![In: Int. J. Bus. Inf. Syst. 24(1), pp. 69-90, 2017. The full citation details ...](Pics/full.jpeg) |
2017 |
DBLP DOI BibTeX RDF |
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26 | Hongyan Lin, Zhankui Chen |
Influence of SMS Advertising on Consumer Behavioral Intention. ![Search on Bibsonomy](Pics/bibsonomy.png) |
J. Organ. End User Comput. ![In: J. Organ. End User Comput. 27(4), pp. 25-42, 2015. The full citation details ...](Pics/full.jpeg) |
2015 |
DBLP DOI BibTeX RDF |
|
26 | Pradeep Dharmadasa, Thilini Alahakoon |
An Empirical Study of Factors Influencing Consumer Attitudes towards SMS Advertising. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Int. J. Online Mark. ![In: Int. J. Online Mark. 4(3), pp. 1-13, 2014. The full citation details ...](Pics/full.jpeg) |
2014 |
DBLP DOI BibTeX RDF |
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26 | Dimitris Drossos, George M. Giaglis, Pavlos A. Vlachos, Efpraxia D. Zamani, George Lekakos |
Consumer Responses to SMS Advertising: Antecedents and Consequences. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Int. J. Electron. Commer. ![In: Int. J. Electron. Commer. 18(1), pp. 105-136, 2013. The full citation details ...](Pics/full.jpeg) |
2013 |
DBLP DOI BibTeX RDF |
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26 | Pei-Luen Patrick Rau, Ting Zhang, Xiaoli Shang, Jia Zhou 0001 |
Content relevance and delivery time of SMS advertising. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Int. J. Mob. Commun. ![In: Int. J. Mob. Commun. 9(1), pp. 19-38, 2011. The full citation details ...](Pics/full.jpeg) |
2011 |
DBLP DOI BibTeX RDF |
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26 | Brynn Moynihan, Sertan Kabadayi, Mark Kaiser |
Consumer acceptance of SMS advertising: a study of American and Turkish consumers. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Int. J. Mob. Commun. ![In: Int. J. Mob. Commun. 8(4), pp. 392-410, 2010. The full citation details ...](Pics/full.jpeg) |
2010 |
DBLP DOI BibTeX RDF |
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26 | Claire Gauzente |
Does Anybody Read SMS-Advertising?: A Qualitative and Quantitative Study of Mobile Users' Attitudes and Perceived Ad-Clutter. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Int. J. Technol. Hum. Interact. ![In: Int. J. Technol. Hum. Interact. 6(2), pp. 13-29, 2010. The full citation details ...](Pics/full.jpeg) |
2010 |
DBLP DOI BibTeX RDF |
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26 | Fatim Bamba, Stuart J. Barnes |
SMS advertising, permission and the consumer: a study. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Bus. Process. Manag. J. ![In: Bus. Process. Manag. J. 13(6), pp. 815-829, 2007. The full citation details ...](Pics/full.jpeg) |
2007 |
DBLP DOI BibTeX RDF |
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