Search results for "branding"

Hits ?▲	Authors	Title	Venue	Year	Link
20	Shreya Desai, Meng Han	Social Media Content Analytics beyond the Text: A Case Study of University Branding in Instagram.	ACM Southeast Regional Conference	2019	DBLP DOI BibTeX RDF
20	Obioma Pelka, Felix Nensa, Christoph M. Friedrich	Variations on Branding with Text Occurrence for Optimized Body Parts Classification.	EMBC	2019	DBLP DOI BibTeX RDF
20	Amir Dabirian	Employer Branding in the IT Industry: An Employer view.	COMPSAC (1)	2019	DBLP DOI BibTeX RDF
20	Yijing Li, Eric T. K. Lim, Hefu Liu, Yong Liu 0010	Seizing Your Market Share: Deciphering the Role of Visual Branding with Deep Residual Networks.	ICIS	2019	DBLP BibTeX RDF
20	Milad Mirbabaie, Julian Marx, Stefan Stieglitz	'Show Me Your People Skills' - Employing CEO Branding for Corporate Reputation Management in Social Media.	Wirtschaftsinformatik	2019	DBLP BibTeX RDF
20	Obioma Pelka, Felix Nensa, Christoph M. Friedrich	Branding - Fusion of Meta Data and Musculoskeletal Radiographs for Multi-Modal Diagnostic Recognition.	ICCV Workshops	2019	DBLP DOI BibTeX RDF
20	Vasili Mankevich, Jonny Holmström, Ian P. McCarthy	Why Zlatan Ibrahimović is Bigger Than Manchester United: Investigating Digital Traces in Co-branding Processes on Social Media Platforms.	HICSS	2019	DBLP BibTeX RDF
20	Sarah E. McFadden	They're good blogs, Brent: (Mostly) painless branding for information professionals.	Public Libr. Q.	2018	DBLP DOI BibTeX RDF
20	Shampy Kamboj, Bijoylaxmi Sarmah, Shivam Gupta 0001, Yogesh Dwivedi	Examining branding co-creation in brand communities on social media: Applying the paradigm of Stimulus-Organism-Response.	Int. J. Inf. Manag.	2018	DBLP DOI BibTeX RDF
20	Elia Ardyan, Ari Susanti	The Effect of City Brand Love on Tourist Based City Brand Equity: City Branding Study in Indonesia.	Int. J. Asian Bus. Inf. Manag.	2018	DBLP DOI BibTeX RDF
20	Qihui Yang, Haiyan Lu, Caterina M. Scoglio, Martin De Jong, Don Gruenbacher	A network-based approach to model the development of city branding in China.	Comput. Environ. Urban Syst.	2018	DBLP DOI BibTeX RDF
20	Khaled Ahmed 0001, Aboul Ella Hassanien, Ehab Ezzat, Siddhartha Bhattacharyya	Swarming Behaviors of Chicken for Predicting Posts on Facebook Branding Pages.	AMLTA	2018	DBLP DOI BibTeX RDF
20	I-Wen Wu, Hsien-Fu Lo, I-Ting Wang	Case Studies of Designing for Ecology: Branding EVEN.	HCI (12)	2018	DBLP DOI BibTeX RDF
20	Sharon Nyangwe, Dimitrios Buhalis	Branding Transformation Through Social Media and Co-creation: Lessons from Marriott International.	ENTER	2018	DBLP DOI BibTeX RDF
20	Dorota Dobija, Grzegorz Mazurek, Narcyz Roztocki, Heinz Roland Weistroffer	What Attracts the Best Information Technology Talents? Employer Branding in Transition Economies.	AMCIS	2018	DBLP BibTeX RDF
20	Margarita Kimmo, Ingrid Pappel, Dirk Draheim	E-Residency as a Nation Branding Case.	ICEGOV	2018	DBLP DOI BibTeX RDF
20	Muhammad Abdullah 0002, Waseem Hassan, Ahsan Raza, Seokhee Jeon	Haptic Logos: Insight into the Feasibility of Digital Haptic Branding.	EuroHaptics (2)	2018	DBLP DOI BibTeX RDF
20	Selina Görgner, Philipp Brune	Software-Based Brand Ambassador Selection - A Celebrity-Branding Assessment Framework in Action.	WorldCIST (1)	2018	DBLP DOI BibTeX RDF
20	Konstantinos Moraitis	Branding Strategies for Cultural Landscape Promotion: Organizing Real and Virtual Place Networks.	TMM_CH (1)	2018	DBLP DOI BibTeX RDF
20	Alain Michael Momo, Michael Twum-Darko	Usability of Online Business Registration Improvisation as Congo-Brazzaville Re-Branding Tool.	Electron. J. Inf. Syst. Dev. Ctries.	2017	DBLP DOI BibTeX RDF
20	Sajad Rezaei, Naser Valaei	Branding in a multichannel retail environment: Online stores vs app stores and the effect of product type.	Inf. Technol. People	2017	DBLP DOI BibTeX RDF
20	Raffaele Filieri, Zhibin Lin	The role of aesthetic, cultural, utilitarian and branding factors in young Chinese consumers' repurchase intention of smartphone brands.	Comput. Hum. Behav.	2017	DBLP DOI BibTeX RDF
20	Jing Hu, Mingshun Song, Xiao Yu	Fuzzy Cognition on Factors Influencing the Co-Branding in Technical Standards Alliance - From Member Selection Perspective.	J. Adv. Comput. Intell. Intell. Informatics	2017	DBLP DOI BibTeX RDF
20	Brooke Erin Duffy, Jefferson Pooley	Idols of Promotion: The Triumph of Self-Branding in the Social Media Age.	SMSociety	2017	DBLP DOI BibTeX RDF
20	James Lannigan	Branding Practices in The New(Er) Media: A Comparison of Retailer Twitter and Web-Based Images.	SMSociety	2017	DBLP DOI BibTeX RDF
20	Brooke Erin Duffy, Urszula Pruchniewska, Leah M. Scolere	Platform-Specific Self-Branding: Imagined Affordances of the Social Media Ecology.	SMSociety	2017	DBLP DOI BibTeX RDF
20	Amic G. Ho	Explore the Categories on Different Emotional Branding Experience for Optimising the Brand Design Process.	HCI (19)	2017	DBLP DOI BibTeX RDF
20	Hillary Abraham, Bobbie Seppelt, Bruce Mehler, Bryan Reimer	What's in a Name: Vehicle Technology Branding & Consumer Expectations for Automation.	AutomotiveUI	2017	DBLP DOI BibTeX RDF
20	Evanthia Faliagka, Kostas Ramantas, Maria Rigou, Spiros Sirmakessis	Measuring Personal Branding in Social Media: Towards an Influence Indication Score.	ICWE Workshops	2017	DBLP DOI BibTeX RDF
20	Maria Cerreta, Gaia Daldanise	Community Branding (Co-Bra): A Collaborative Decision Making Process for Urban Regeneration.	ICCSA (3)	2017	DBLP DOI BibTeX RDF
20	Corinne Weisgerber, Shannan Heath Butler	Debranding Digital Identity: Personal Branding and Identity Work in a Networked Age.	Int. J. Interact. Commun. Syst. Technol.	2016	DBLP DOI BibTeX RDF
20	Dimitrios Rigas, Hammad Akhtar Hussain, Nazish Riaz	Online Branding and Marketing: A User Perspective.	Int. J. Sociotechnology Knowl. Dev.	2016	DBLP DOI BibTeX RDF
20	Dung Thuy Nguyen, Kunio Shirahada, Michitaka Kosaka	A Consideration of Value Co-Creation in Branding of University Research-Laboratories.	Int. J. Knowl. Syst. Sci.	2016	DBLP DOI BibTeX RDF
20	Amber A. Ditizio	Fantasy Sports and Gambling in Sport: Marketing Implications for Branding and Fan Engagement.	J. Electron. Commer. Organ.	2016	DBLP DOI BibTeX RDF
20	Daniel Reynolds	The Vitruvian Thumb: Embodied Branding and Lateral Thinking with the Nintendo Game Boy.	Game Stud.	2016	DBLP BibTeX RDF
20	Anil Bilgihan	Gen Y customer loyalty in online shopping: An integrated model of trust, user experience and branding.	Comput. Hum. Behav.	2016	DBLP DOI BibTeX RDF
20	Qin Gao, Chenyue Feng	Branding with social media: User gratifications, usage patterns, and brand message content strategies.	Comput. Hum. Behav.	2016	DBLP DOI BibTeX RDF
20	Sarah F. van der Land, Lotte M. Willemsen, Barbara G. E. Wilton	Professional Personal Branding: - Using a "Think-Aloud" Protocol to Investigate How Recruiters Judge LinkedIN Profile Pictures.	HCI (21)	2016	DBLP DOI BibTeX RDF
20	Dimitrios Rigas, Hammad Akhtar Hussain	Interactive e-Branding in e-Commerce Interfaces: Survey Results and Implications.	HCI (21)	2016	DBLP DOI BibTeX RDF
20	Iis P. Tussyadiah	Strategic Self-presentation in the Sharing Economy: Implications for Host Branding.	ENTER	2016	DBLP DOI BibTeX RDF
20	Avraham Shinnar, Jérôme Siméon	A Branding Strategy for Business Types.	A List of Successes That Can Change the World	2016	DBLP DOI BibTeX RDF
20	Wilfred Amaldoss, Sanjay Jain 0004	Branding Conspicuous Goods: An Analysis of the Effects of Social Influence and Competition.	Manag. Sci.	2015	DBLP DOI BibTeX RDF
20	Sudhir Voleti, Praveen K. Kopalle, Pulak Ghosh	An Interproduct Competition Model Incorporating Branding Hierarchy and Product Similarities Using Store-Level Data.	Manag. Sci.	2015	DBLP DOI BibTeX RDF
20	Tamer Abbas Awad, Shereen Mohamed Abdel Fatah	The Impact of Social Media Branding on Developing Brand Advocates for Start-Ups.	Int. J. Online Mark.	2015	DBLP DOI BibTeX RDF
20	Maria Matiatou	From Internal Branding to Cultural Transformation: A Virtuous Circle.	Int. J. Knowl. Soc. Res.	2015	DBLP DOI BibTeX RDF
20	Tsui-Yii Shih	Attribute Design And Marketing Strategy Of Branding Experience Museums.	Int. J. Electron. Bus. Manag.	2015	DBLP BibTeX RDF
20	Uditi Rawat, Rajiv Prasad	Is Viral Marketing an effective and reliable method of advertising and branding? A perspective of Gen- Y of India.	ICACCI	2015	DBLP DOI BibTeX RDF
20	Herlander Elias, Ernesto Filgueiras, Breno José Andrade de Carvalho	Ads-on Games and Fake Brands: Interactions, Commercials and Playful Branding.	HCI (20)	2015	DBLP DOI BibTeX RDF
20	Hui-Yun Yen, Yu-Ju Lin, Yige Jin, Rungtai Lin	From OEM to OBM - A Case Study of Branding Taiwan.	HCI (12)	2015	DBLP DOI BibTeX RDF
20	Frederic Guerrero-Solé, José Fernández-Cavia	@Spain Is Different: Co-branding Strategies Between Spanish National and Regional DMOs on Twitter.	ENTER	2015	DBLP DOI BibTeX RDF
20	Maxim Wolf, Julian Sims, Huadong Yang	Look Who's Co-creating: Employer Branding on Social Media.	ECIS	2015	DBLP BibTeX RDF
20	Yongsoon Choi	Electronic wearable using personalizable sound and fragrance for personal branding.	Advances in Computer Entertainment	2015	DBLP DOI BibTeX RDF
20	Carlos Alberto Scolari, José Fernández-Cavia	Mobile Applications and Destination Branding in Spain.	Int. J. Interact. Mob. Technol.	2014	DBLP DOI BibTeX RDF
20	Hugo Skaalsvik, Bjørn Olsen	Service branding: suggesting an interactive model of service brand development.	Kybernetes	2014	DBLP DOI BibTeX RDF
20	Rosana Montes, Miguel Gea, Roberto Bergaz, Belén Rojas	Generating Lifelong-Learning Communities and Branding with Massive Open Online Courses.	Inf. Resour. Manag. J.	2014	DBLP DOI BibTeX RDF
20	Fredrik Borjesson, Robert Fancher, Ulf Sellgren	On a methodology for component selection in modular branding: An industrial pilot study.	Concurr. Eng. Res. Appl.	2014	DBLP DOI BibTeX RDF
20	James Vanderleeuw, Jason C. Sides	City web sites: Do they promote economic development, or branding, or anything at all?	Inf. Polity	2014	DBLP DOI BibTeX RDF
20	Michel Leseure	Island branding, identity and economic self-discovery: a simulation model.	Int. J. Appl. Decis. Sci.	2014	DBLP DOI BibTeX RDF
20	Adamantios Koumpis	The Missing Link: How Lack of Branding Can Drive to Failures in e-Business and e-Commerce Ventures.	Int. J. Adv. Corp. Learn.	2014	DBLP BibTeX RDF
20	Yichuan Wang, Mahmood Hajli	Co-Creation in Branding through Social Commerce: The Role of Social Support, Relationship Quality and Privacy Concerns.	AMCIS	2014	DBLP BibTeX RDF
20	Tsui-Yu Shih, An-Ni Chien	A study of branding experience plazas: Strategic marketing view.	CSCWD	2014	DBLP DOI BibTeX RDF
20	Claas Freese	Die Kombination von Employer Branding, Organisations- und Personalentwicklung als Antwort auf den "War for Talents".	Wirtschaftsinformatik Manag.	2013	DBLP DOI BibTeX RDF
20	Ralf Junge	Employer Branding mithilfe von Social Media.	Wirtschaftsinformatik Manag.	2013	DBLP DOI BibTeX RDF
20	Giuseppe Di Bucchianico, Stefania Camplone, Stefano Picciani	Branding "for All": Toward the Definition of Inclusive Toolkits of Analysis and Visual Communication for Brand Identities.	HCI (12)	2013	DBLP DOI BibTeX RDF
20	Svetlana Stepchenkova, Andrei Kirilenko, Hany Kim	Grassroots Branding with Twitter: Amazing Florida.	ENTER	2013	DBLP DOI BibTeX RDF
20	Mayumi J. Hikita, Hiroshi G. Okuno	Proposal of International Conference Promotion: Destination Branding and Risk Management by a Network of Conference Centres.	ICServ	2013	DBLP DOI BibTeX RDF
20	William Yang Wang, Edward Lin, John Kominek	This Text Has the Scent of Starbucks: A Laplacian Structured Sparsity Model for Computational Branding Analytics.	EMNLP	2013	DBLP BibTeX RDF
20	Roberto Grandi, Federico Neri	Sentiment Analysis and City Branding.	ADBIS (2)	2013	DBLP DOI BibTeX RDF
20	Chengcui Zhang, Rupak Kharel, Song Gao 0010, Jason Britt	Image Matching for Branding Phishing Kit Images.	LEET	2013	DBLP BibTeX RDF
20	Wei-Lun Chang, Kuan-Chi Chang	Estimating the value of corporate co-branding synergies.	Kybernetes	2012	DBLP DOI BibTeX RDF
20	Hua Wang, Jingbo Meng, Fan Dong	Sharing as "frands": Personified branding strategies on social network sites in China.	First Monday	2012	DBLP DOI BibTeX RDF
20	Helen Nneka Eke	Creating a digital footprint as a means of optimizing the personal branding of librarians in the digital society.	Webology	2012	DBLP BibTeX RDF
20	Yoshihiro Kawano, Yuka Obu, Yorinori Kishimoto, Takashi Yamaguchi, Eiji Nunohiro, Tatsuhiro Yonekura	A Personal Branding for University Students by Practical Use of Social Media.	NBiS	2012	DBLP DOI BibTeX RDF
20	Franziska Brecht, Andreas Eckhardt	Employer branding via Social Network sites - a Silver Bullet to Attract IT Professionals?	ECIS	2012	DBLP BibTeX RDF
20	Peter Eliot Weiss, Raj Grainger, Lydia Wilkinson	Branding, defining and belonging: Creating an identity for the Engineering Communication Program.	IPCC	2012	DBLP DOI BibTeX RDF
20	Riyad Eid, Raja Yahya Al Sharief, Laila Hussein	Factors Affecting the Success of Online Branding: An Empirical Study.	Int. J. Online Mark.	2011	DBLP DOI BibTeX RDF
20	Volker Klünter	Branding und Innovation: Chancen für die Telekommunikationsanbieter.	Wirtschaftsinformatik Manag.	2011	DBLP DOI BibTeX RDF
20	Robert W. Gehl	Ladders, samurai, and blue collars: Personal branding in Web 2.0.	First Monday	2011	DBLP DOI BibTeX RDF
20	Herbert F. Voigt	Branding the bio/biomedical engineering degree.	EMBC	2011	DBLP DOI BibTeX RDF
20	Christopher Donald	Maintaining creative integrity while implementing successful university branding.	SIGUCCS	2011	DBLP DOI BibTeX RDF
20	Franziska Brecht, Ksenia Koroleva, Oliver Günther 0001	Increasing Global Reach: Using Social Network Sites for Employer Branding.	Wirtschaftsinformatik	2011	DBLP BibTeX RDF
20	Kevin Kuan-Shun Chiu, Maxwell K. Hsu, Ru-Jen Lin, Li-Hua Huang	Power of Branding on Internet Service Providers.	J. Comput. Inf. Syst.	2010	DBLP BibTeX RDF
20	Joy (Zhuowei) Huang, Liping A. Cai, Joseph A. Ismail	Cognitive image change and loyalty in destination branding.	Int. J. Serv. Technol. Manag.	2010	DBLP DOI BibTeX RDF
20	Thales S. Teixeira, Michel Wedel, Rik Pieters	Moment-to-Moment Optimal Branding in TV Commercials: Preventing Avoidance by Pulsing.	Mark. Sci.	2010	DBLP DOI BibTeX RDF
20	Alan D. Smith	Corporate social responsibility in the healthcare insurance industry: a cause-branding approach.	Int. J. Electron. Heal.	2010	DBLP DOI BibTeX RDF
20	Gang Huangfu, Liqi Zhu, Liu Peng, Si Junpeng, Zhao Lu, Shi Zhengyu, Huang Xiuyu	Employer Branding Based on Job Pursuit Attraction: Constructure and Measurement.	ICEE	2010	DBLP DOI BibTeX RDF
20	Limei Jiao, Suk Hwan Lim, Nina Bhatti, Yuhong Xiong, Jerry Liu	Style and branding elements extraction from businessweb sites.	ACM Symposium on Document Engineering	2010	DBLP DOI BibTeX RDF
20	Wei-Lun Chang	Using multi-criteria decision aid to rank and select co-branding partners: From a brand personality perspective.	Kybernetes	2009	DBLP DOI BibTeX RDF
20	Valerie Jacobs	Feature - Simplistic slowdown meets techno acceleration: a new branding paradigm.	Interactions	2009	DBLP DOI BibTeX RDF
20	Jennifer E. Rowley	Online branding strategies of UK fashion retailers.	Internet Res.	2009	DBLP DOI BibTeX RDF
20	Martin Mairinger	Branding 2.0 - Using Web 2.0 Principles to build an Open Source Brand.	Electron. Mark.	2008	DBLP DOI BibTeX RDF
20	Wei-Lun Chang	A value-based pricing system for strategic co-branding goods.	Kybernetes	2008	DBLP DOI BibTeX RDF
20	Wei-Lun Chang	OnCob: An ontology-based knowledge system for supporting position and classification of co-branding strategy.	Knowl. Based Syst.	2008	DBLP DOI BibTeX RDF
20	Tansev Geylani, J. Jeffrey Inman, Frenkel ter Hofstede	Image Reinforcement or Impairment: The Effects of Co-Branding on Attribute Uncertainty.	Mark. Sci.	2008	DBLP DOI BibTeX RDF
20	Paul Benjamin Lowry, Anthony Vance, Greg D. Moody, Bryan Beckman, Aaron Read	Explaining and Predicting the Impact of Branding Alliances and Web Site Quality on Initial Consumer Trust of E-Commerce Web Sites.	J. Manag. Inf. Syst.	2008	DBLP DOI BibTeX RDF
20	Claudia S. Friedrich	Skinning vs. Usability vs. Branding.	UP	2008	DBLP BibTeX RDF
20	Wei-Lun Chang	Using Multi-attribute Utility Theory to Rank and Select Co-branding Partners.	ISDA (1)	2008	DBLP DOI BibTeX RDF
20	Torkild Thellefsen, Bent Sørensen, Christian Andersen	A Semiotic Note on Branding.	Cybern. Hum. Knowing	2007	DBLP BibTeX RDF
20	Martin Mairinger	Branding 2.0 - Designing an Information System to build a Brand based on User-generated Content.	AMCIS	2007	DBLP BibTeX RDF
20	Davide Bolchini, Franca Garzotto, Paolo Paolini	Branding and Communication Goals for Content-Intensive Interactive Applications.	RE	2007	DBLP DOI BibTeX RDF