Hits ?▲ |
Authors |
Title |
Venue |
Year |
Link |
Author keywords |
23 | Brian Cugelman, Mike Thelwall, Phil Dawes |
Can Brotherhood Be Sold Like Soap...Online? An Online Social Marketing and Advocacy Pilot Study Synopsis. ![Search on Bibsonomy](Pics/bibsonomy.png) |
PERSUASIVE ![In: Persuasive Technology, Second International Conference on Persuasive Technology, PERSUASIVE 2007, Palo Alto, CA, USA, April 26-27, 2007, Revised Selected Papers, pp. 144-147, 2007, Springer, 978-3-540-77005-3. The full citation details ...](Pics/full.jpeg) |
2007 |
DBLP DOI BibTeX RDF |
social marketing, advocacy, campaign, internet, online, behaviour |
23 | Andrea Tettamanzi, Maria Carlesi, Lucia Pannese, Mauro Santalmasi |
Business Intelligence for Strategic Marketing: Predictive Modelling of Customer Behaviour Using Fuzzy Logic and Evolutionary Algorithms. ![Search on Bibsonomy](Pics/bibsonomy.png) |
EvoWorkshops ![In: Applications of Evolutinary Computing, EvoWorkshops 2007: EvoCoMnet, EvoFIN, EvoIASP,EvoINTERACTION, EvoMUSART, EvoSTOC and EvoTransLog, Valencia, Spain, April11-13, 2007, Proceedings., pp. 233-240, 2007, Springer, 978-3-540-71804-8. The full citation details ...](Pics/full.jpeg) |
2007 |
DBLP DOI BibTeX RDF |
Strategic Marketing, Data Mining, Modelling, Evolutionary Algorithms, Forecast, Business Intelligence |
23 | Sanjeev Swami, Pankaj J. Khairnar |
Optimal normative policies for marketing of products with limited availability. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Ann. Oper. Res. ![In: Ann. Oper. Res. 143(1), pp. 107-121, 2006. The full citation details ...](Pics/full.jpeg) |
2006 |
DBLP DOI BibTeX RDF |
Product diffusion models, Marketing policies, Optimal control |
23 | Yoav Shoham, Moshe Tennenholtz |
Behavorial mechanism design as an online marketing tool. ![Search on Bibsonomy](Pics/bibsonomy.png) |
EC ![In: Proceedings 5th ACM Conference on Electronic Commerce (EC-2004), New York, NY, USA, May 17-20, 2004, pp. 246-247, 2004, ACM, 1-58113-771-0. The full citation details ...](Pics/full.jpeg) |
2004 |
DBLP DOI BibTeX RDF |
electronic commerce, mechanism design, marketing |
23 | Dianne P. Bills |
Marketing higher education in information technology. ![Search on Bibsonomy](Pics/bibsonomy.png) |
SIGITE Conference ![In: Proceedings of the 5th Conference on Information Technology Education, SIGITE 2004, 2004, Salt Lake City, UT, USA, October 28-30, 2004, pp. 101-105, 2004, ACM, 1-58113-936-5. The full citation details ...](Pics/full.jpeg) |
2004 |
DBLP DOI BibTeX RDF |
marketing IT education, student recruiting, tuition reimbursement |
23 | Brandon Bentley, Valerie Dixon, Ilana Rozanes, Patrick Farmer |
Marketing computer support services through relationship and training strategies. ![Search on Bibsonomy](Pics/bibsonomy.png) |
SIGUCCS ![In: Proceedings of the 31st Annual ACM SIGUCCS Conference on User Services 2003, San Antonio, TX, USA, September 21-24, 2003, pp. 142-147, 2003, ACM, 1-58113-665-X. The full citation details ...](Pics/full.jpeg) |
2003 |
DBLP DOI BibTeX RDF |
training, marketing, customer relationship management, workshops, faculty development, instructional technology, course management |
23 | Ronald R. Yager |
Targeted E-commerce Marketing Using Fuzzy Intelligent Agents. ![Search on Bibsonomy](Pics/bibsonomy.png) |
IEEE Intell. Syst. ![In: IEEE Intell. Syst. 15(6), pp. 42-45, 2000. The full citation details ...](Pics/full.jpeg) |
2000 |
DBLP DOI BibTeX RDF |
pattern recognition, e-commerce, intelligent agents, fuzzy sets, targeted marketing |
23 | Gregory Piatetsky-Shapiro, Sam Steingold |
Measuring Lift Quality in Database Marketing. ![Search on Bibsonomy](Pics/bibsonomy.png) |
SIGKDD Explor. ![In: SIGKDD Explor. 2(2), pp. 76-80, 2000. The full citation details ...](Pics/full.jpeg) |
2000 |
DBLP DOI BibTeX RDF |
lift curves, measurement, ROC, database marketing |
23 | Wendy Gersten, Rüdiger Wirth, Dirk Arndt |
Predictive modeling in automotive direct marketing: tools, experiences and open issues. ![Search on Bibsonomy](Pics/bibsonomy.png) |
KDD ![In: Proceedings of the sixth ACM SIGKDD international conference on Knowledge discovery and data mining, Boston, MA, USA, August 20-23, 2000, pp. 398-406, 2000, ACM, 1-58113-233-6. The full citation details ...](Pics/full.jpeg) |
2000 |
DBLP DOI BibTeX RDF |
Clementine, evaluation measures, direct marketing, data mining process, CRISP-DM |
23 | Siddhartha Bhattacharyya |
Evolutionary algorithms in data mining: multi-objective performance modeling for direct marketing. ![Search on Bibsonomy](Pics/bibsonomy.png) |
KDD ![In: Proceedings of the sixth ACM SIGKDD international conference on Knowledge discovery and data mining, Boston, MA, USA, August 20-23, 2000, pp. 465-473, 2000, ACM, 1-58113-233-6. The full citation details ...](Pics/full.jpeg) |
2000 |
DBLP DOI BibTeX RDF |
Pareto-optimal models, data mining, evolutionary computation, multiple objectives, database marketing |
23 | Joyce Davidson |
A Total Workout: Cross - training Customer Services and Marketing. ![Search on Bibsonomy](Pics/bibsonomy.png) |
SIGUCCS ![In: Proceedings of the 27th Annual ACM SIGUCCS Conference on User Services: Mile High Expectations 1999, Denver, Colorado, USA, pp. 39-42, 1999, ACM, 1-58113-144-5. The full citation details ...](Pics/full.jpeg) |
1999 |
DBLP DOI BibTeX RDF |
marketing the ITS organization, customer service |
21 | Marko Robnik-Sikonja, Kris Brijs, Koen Vanhoof |
Ordinal Evaluation: A New Perspective on Country Images. ![Search on Bibsonomy](Pics/bibsonomy.png) |
ICDM ![In: Advances in Data Mining. Applications and Theoretical Aspects, 9th Industrial Conference, ICDM 2009, Leipzig, Germany, July 20-22, 2009. Proceedings, pp. 261-275, 2009, Springer, 978-3-642-03066-6. The full citation details ...](Pics/full.jpeg) |
2009 |
DBLP DOI BibTeX RDF |
|
21 | Jianqiang Hu, Feng E. Luo, Guiping Liao |
A Building an e-Agriculture Business Integration Platform with Web Services Composition. ![Search on Bibsonomy](Pics/bibsonomy.png) |
ISIP ![In: International Symposium on Information Processing, ISIP 2008 / International Pacific Workshop on Web Mining, and Web-Based Application, WMWA 2008, Moscow, Russia, 23-25 May 2008, pp. 340-344, 2008, IEEE Computer Society, 978-0-7695-3151-9. The full citation details ...](Pics/full.jpeg) |
2008 |
DBLP DOI BibTeX RDF |
e-Agriculture, WSCF, Web services composition |
21 | Yaohua Chen, Yan Zhao 0001, Yiyu Yao |
A Profit-Based Business Model for Evaluating Rule Interestingness. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Canadian AI ![In: Advances in Artificial Intelligence, 20th Conference of the Canadian Society for Computational Studies of Intelligence, Canadian AI 2007, Montreal, Canada, May 28-30, 2007, Proceedings, pp. 296-307, 2007, Springer, 978-3-540-72664-7. The full citation details ...](Pics/full.jpeg) |
2007 |
DBLP DOI BibTeX RDF |
|
21 | Stefan Figge, Sven Theysohn |
Quantifizierung IKS-basierter Marktleistungen. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Wirtschaftsinf. ![In: Wirtschaftsinf. 48(2), pp. 96-106, 2006. The full citation details ...](Pics/full.jpeg) |
2006 |
DBLP DOI BibTeX RDF |
Mobile Telecommunications Industry, Business Models, Mobile Commerce, Conjoint-Analysis |
21 | Hien Nguyen 0002, Judith Masthoff |
Towards an Architecture for an Adaptive Persuasive System. ![Search on Bibsonomy](Pics/bibsonomy.png) |
PERSUASIVE ![In: Persuasive Technology, First International Conference on Persuasive Technology for Human Well-Being, PERSUASIVE 2006, Eindhoven, The Netherlands, May 18-19, 2006, Proceedings, pp. 108-111, 2006, Springer, 3-540-34291-5. The full citation details ...](Pics/full.jpeg) |
2006 |
DBLP DOI BibTeX RDF |
|
21 | Maysa Rezende, Ricardo Luís de Freitas, Gilberto Shigueo Nakamiti |
HINT- A Hybrid Intelligent System for Telecommunications. ![Search on Bibsonomy](Pics/bibsonomy.png) |
HIS ![In: 6th International Conference on Hybrid Intelligent Systems (HIS 2006), 13-15 December 2006, Auckland, New Zealand, pp. 64, 2006, IEEE Computer Society, 0-7695-2662-4. The full citation details ...](Pics/full.jpeg) |
2006 |
DBLP DOI BibTeX RDF |
Data Mining, Application, Case-Based Reasoning, Rule-Based Reasoning |
21 | Jessica Hsiaofen Chen, Eric T. G. Wang |
Internalization in Technology Innovation: A Case of CRM Adoption. ![Search on Bibsonomy](Pics/bibsonomy.png) |
HICSS ![In: 39th Hawaii International International Conference on Systems Science (HICSS-39 2006), CD-ROM / Abstracts Proceedings, 4-7 January 2006, Kauai, HI, USA, 2006, IEEE Computer Society, 0-7695-2507-5. The full citation details ...](Pics/full.jpeg) |
2006 |
DBLP DOI BibTeX RDF |
|
21 | María José del Jesus, Pedro González 0001, Francisco Herrera, Mikel Mesonero |
Evolutionary Induction of Descriptive Rules in a Market Problem. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Intelligent Data Mining ![In: Intelligent Data Mining: Techniques and Applications, pp. 267-292, 2005, Springer, 978-3-540-26256-5. The full citation details ...](Pics/full.jpeg) |
2005 |
DBLP DOI BibTeX RDF |
|
21 | G. Niklas Norén, Roland Orre, Andrew Bate |
A hit-miss model for duplicate detection in the WHO drug safety database. ![Search on Bibsonomy](Pics/bibsonomy.png) |
KDD ![In: Proceedings of the Eleventh ACM SIGKDD International Conference on Knowledge Discovery and Data Mining, Chicago, Illinois, USA, August 21-24, 2005, pp. 459-468, 2005, ACM, 1-59593-135-X. The full citation details ...](Pics/full.jpeg) |
2005 |
DBLP DOI BibTeX RDF |
hit-miss model, mixture models, duplicate detection |
21 | Janice C. Sipior, Burke T. Ward, Georgina R. Roselli |
A United States perspective on the ethical and legal issues of spyware. ![Search on Bibsonomy](Pics/bibsonomy.png) |
ICEC ![In: Proceedings of the 7th International Conference on Electronic Commerce, ICEC 2005, Xi'an, China, August 15-17, 2005, pp. 738-743, 2005, ACM, 1-59593-112-0. The full citation details ...](Pics/full.jpeg) |
2005 |
DBLP DOI BibTeX RDF |
trespass, privacy, ethics, law, spyware |
21 | Rahul Bhaskar, Yi Zhang |
CRM Systems Used for Targeting Market: A Case at Cisco Systems. ![Search on Bibsonomy](Pics/bibsonomy.png) |
ICEBE ![In: 2005 IEEE International Conference on e-Business Engineering (ICEBE 2005), 18-21 October 2005, Beijing, China, pp. 183-186, 2005, IEEE Computer Society, 0-7695-2430-3. The full citation details ...](Pics/full.jpeg) |
2005 |
DBLP DOI BibTeX RDF |
|
21 | Melody Y. Kiang, Jenny Gilsdorf, Robert T. H. Chi |
Understand User Preference of Online Shoppers. ![Search on Bibsonomy](Pics/bibsonomy.png) |
EEE ![In: 2004 IEEE International Conference on e-Technology, e-Commerce, and e-Services (EEE 04), 29-31 March 2004, Taipei, Taiwan, pp. 123-130, 2004, IEEE Computer Society, 0-7695-2073-1. The full citation details ...](Pics/full.jpeg) |
2004 |
DBLP DOI BibTeX RDF |
Internet Typology, E-Commerce, E-tailing |
21 | Yong-Hyuk Kim, Byung Ro Moon |
Multi-campaign Assignment Problem and Optimizing Lagrange Multipliers. ![Search on Bibsonomy](Pics/bibsonomy.png) |
GECCO ![In: Genetic and Evolutionary Computation - GECCO 2003, Genetic and Evolutionary Computation Conference, Chicago, IL, USA, July 12-16, 2003. Proceedings, Part II, pp. 2410-2411, 2003, Springer, 3-540-40603-4. The full citation details ...](Pics/full.jpeg) |
2003 |
DBLP DOI BibTeX RDF |
|
21 | Naohiro Kaji, Khaled Ragab, Takanori Ono, Kinji Mori |
Autonomous Cooperation Technologies for Achieving Real Time Property and Fault Tolerance in Service Oriented Community System. ![Search on Bibsonomy](Pics/bibsonomy.png) |
ICDCS Workshops ![In: 23rd International Conference on Distributed Computing Systems Workshops (ICDCS 2003 Workshops), 19-22 May 2003, Providence, RI, USA, pp. 36-41, 2003, IEEE Computer Society, 0-7695-1921-0. The full citation details ...](Pics/full.jpeg) |
2003 |
DBLP DOI BibTeX RDF |
|
21 | Pedro M. Domingos, Matthew Richardson |
Learning from Networks of Examples. ![Search on Bibsonomy](Pics/bibsonomy.png) |
EPIA ![In: Progress in Artificial Intelligence, 11th Protuguese Conference on Artificial Intelligence, EPIA 2003, Beja, Portugal, December 4-7, 2003, Proceedings, pp. 5, 2003, Springer, 3-540-20589-6. The full citation details ...](Pics/full.jpeg) |
2003 |
DBLP DOI BibTeX RDF |
|
21 | Qiang Yang 0001, Hong Cheng |
Mining Case Bases for Action Recommendation. ![Search on Bibsonomy](Pics/bibsonomy.png) |
ICDM ![In: Proceedings of the 2002 IEEE International Conference on Data Mining (ICDM 2002), 9-12 December 2002, Maebashi City, Japan, pp. 522-529, 2002, IEEE Computer Society, 0-7695-1754-4. The full citation details ...](Pics/full.jpeg) |
2002 |
DBLP DOI BibTeX RDF |
|
21 | Takanori Ono, Khaled Ragab, Naohiro Kaji, Kinji Mori |
Service Oriented Communication Technology for Achieving Assurance. ![Search on Bibsonomy](Pics/bibsonomy.png) |
ICDCS Workshops ![In: 22nd International Conference on Distributed Computing Systems, Workshops (ICDCSW '02) July 2-5, 2002, Vienna, Austria, Proceedings, pp. 69-74, 2002, IEEE Computer Society, 0-7695-1588-6. The full citation details ...](Pics/full.jpeg) |
2002 |
DBLP DOI BibTeX RDF |
Local Majority, Community, Autonomy, Information Service |
21 | Eunsook Jin, Jungmin Seo, Kwangjoon Lee, Ju-Won Song |
Constructing a Data Map of Korea Telecom. ![Search on Bibsonomy](Pics/bibsonomy.png) |
ER ![In: Conceptual Modeling - ER 2001, 20th International Conference on Conceptual Modeling, Yokohama, Japan, November 27-30, 2001, Proceedings, pp. 602-603, 2001, Springer, 3-540-42866-6. The full citation details ...](Pics/full.jpeg) |
2001 |
DBLP DOI BibTeX RDF |
|
21 | Susan A. Mengel, Locke M. Carter, Joyce Falkenberg |
A Perspective on Three Cooperating Courses. ![Search on Bibsonomy](Pics/bibsonomy.png) |
CSEE&T ![In: Thirteenth Conference on Software Engineering Education and Training, 6-8 March, 2000, Austin, Texas, USA, pp. 265-272, 2000, IEEE Computer Society, 0-7695-0421-3. The full citation details ...](Pics/full.jpeg) |
2000 |
DBLP DOI BibTeX RDF |
Software Engineering, Collaboration, Teamwork, Undergraduate Education |
21 | Martin Natter, Markus Feurstein, Andreas Mild, Alfred Taudes, Michael Trcka, Georg Dorffner, Christian Merz |
Learning in the Artificial Factory. ![Search on Bibsonomy](Pics/bibsonomy.png) |
HICSS ![In: 33rd Annual Hawaii International Conference on System Sciences (HICSS-33), 4-7 January, 2000, Maui, Hawaii, USA, 2000, IEEE Computer Society, 0-7695-0493-0. The full citation details ...](Pics/full.jpeg) |
2000 |
DBLP DOI BibTeX RDF |
|
21 | Jonathan Rose, Sinan Kaptanoglu, Clive McCarthy, Rob Smith, Sandip Vij, Steve Taylor |
Constraints from Hell: How to Tell Makes a Good FPGA (Panel). ![Search on Bibsonomy](Pics/bibsonomy.png) |
FPGA ![In: Proceedings of the 1998 ACM/SIGDA Sixth International Symposium on Field Programmable Gate Arrays, FPGA 1998, Monterey, CA, USA, February 22-24, 1998, pp. 117-119, 1998, ACM, 0-89791-978-5. The full citation details ...](Pics/full.jpeg) |
1998 |
DBLP DOI BibTeX RDF |
|
21 | Sean Tang, Sriya Musunuru, Baoshi Zong, Brooks Thornton |
Quantifying Marketing Performance at Channel-Partner Level by Using Marketing Mix Modeling (MMM) and Shapley Value Regression. ![Search on Bibsonomy](Pics/bibsonomy.png) |
CoRR ![In: CoRR abs/2401.05653, 2024. The full citation details ...](Pics/full.jpeg) |
2024 |
DBLP DOI BibTeX RDF |
|
21 | Hussain A. H. Awad, Khalid M. Aboalganam |
The impact of e-marketing and marketing orientation on firm performance with moderating role of social media usage. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Int. J. Bus. Inf. Syst. ![In: Int. J. Bus. Inf. Syst. 42(3/4), pp. 542-566, 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
|
21 | Mithun Nandy, Soma Sinha Roy |
Is there any impact of digital marketing on marketing communication?: evidence from a FMCG company. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Int. J. Electron. Bus. ![In: Int. J. Electron. Bus. 18(3), pp. 320-345, 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
|
21 | Matti Haverila, Eric Li, Jenny Carita Twyford, Caitlin McLaughlin |
The quality of big data marketing analytics (BDMA), user satisfaction, value for money and reinvestment intentions of marketing professionals. ![Search on Bibsonomy](Pics/bibsonomy.png) |
J. Syst. Inf. Technol. ![In: J. Syst. Inf. Technol. 25(1), pp. 30-52, 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
|
21 | Xianhong Xu, Fengyang Sun |
Research on the Management Strategy of Marketing Personnel Loss Risk Based on Big Data Marketing. ![Search on Bibsonomy](Pics/bibsonomy.png) |
SNPD-Winter ![In: 25th ACIS International Winter Conference on Software Engineering, Artificial Intelligence, Networking and Parallel/Distributed Computing, SNPD 2023 Summer, Taiyuan, Taiwan, July 5-7, 2023, pp. 25-27, 2023, IEEE, 979-8-3503-4586-5. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
|
21 | Yiran Su, Emma Junhong Wang, Pierre Berthon |
Ethical Marketing AI?A Structured Literature Review of the Ethical Challenges Posed by Artificial Intelligence in the Domains of Marketing and Consumer Behavior. ![Search on Bibsonomy](Pics/bibsonomy.png) |
HICSS ![In: 56th Hawaii International Conference on System Sciences, HICSS 2023, Maui, Hawaii, USA, January 3-6, 2023, pp. 4933-4942, 2023, ScholarSpace, 978-0-9981331-6-4. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP BibTeX RDF |
|
21 | Hajar Makry |
Enhancing Marketing Education: Experimenting Learning by Doing Method in Operational Marketing. ![Search on Bibsonomy](Pics/bibsonomy.png) |
RIIFORUM ![In: Research and Innovation Forum 2023 - Navigating Shocks and Crises in Uncertain Times - Technology, Business, Society, RIIFORUM 2023, Kraków, Poland, 12-14 April, 2023, pp. 407-414, 2023, Springer, 978-3-031-44720-4. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
|
21 | Olivier Lindamulage De Silva |
On the efficiency of decentralized epidemic management and competitive viral marketing. (Efficacité de la gestion décentralisée des épidémies et du marketing viral concurrentiel). ![Search on Bibsonomy](Pics/bibsonomy.png) |
|
2023 |
RDF |
|
21 | Zhiqin Li |
Construction of Marketing Curriculum System Based on Blending Learning "3+2" Joint Training of Higher Vocational and Undergraduate Education Using NLP for Marketing Document Management and Information Retrieval. ![Search on Bibsonomy](Pics/bibsonomy.png) |
ACM Trans. Asian Low Resour. Lang. Inf. Process. ![In: ACM Trans. Asian Low Resour. Lang. Inf. Process. 21(6), pp. 1-21, November 2022. The full citation details ...](Pics/full.jpeg) |
2022 |
DBLP DOI BibTeX RDF |
|
21 | Guangming Cao, Na Tian, Charles Blankson |
Big Data, Marketing Analytics, and Firm Marketing Capabilities. ![Search on Bibsonomy](Pics/bibsonomy.png) |
J. Comput. Inf. Syst. ![In: J. Comput. Inf. Syst. 62(3), pp. 442-451, 2022. The full citation details ...](Pics/full.jpeg) |
2022 |
DBLP DOI BibTeX RDF |
|
21 | Yousra Allam, Hebatalla Kaoud |
Social Marketing for Social Change: The Case of Egyptian Social Marketing Campaign in Educating Positive Parental Behavior. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Int. J. Interact. Mob. Technol. ![In: Int. J. Interact. Mob. Technol. 16(15), pp. 125-139, August 2022. The full citation details ...](Pics/full.jpeg) |
2022 |
DBLP DOI BibTeX RDF |
|
21 | Pratap Chandra Mandal |
Marketing Information and Marketing Intelligence: Generation of Customer Insights. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Int. J. Technol. Diffusion ![In: Int. J. Technol. Diffusion 13(1), pp. 1-14, 2022. The full citation details ...](Pics/full.jpeg) |
2022 |
DBLP DOI BibTeX RDF |
|
21 | Muhammad Sabbir Rahman, Md Afnan Hossain, Fadi Abdel Muniem Abdel Fattah |
Does marketing analytics capability boost firms' competitive marketing performance in data-rich business environment? ![Search on Bibsonomy](Pics/bibsonomy.png) |
J. Enterp. Inf. Manag. ![In: J. Enterp. Inf. Manag. 35(2), pp. 455-480, 2022. The full citation details ...](Pics/full.jpeg) |
2022 |
DBLP DOI BibTeX RDF |
|
21 | Eugene J. M. Lewis |
A Literature Review on the Marketing Partnership Challenge: HCT and TAM in Areas of Real Estate Development, Marketing, and Training. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Int. J. Smart Educ. Urban Soc. ![In: Int. J. Smart Educ. Urban Soc. 13(1), pp. 1-47, 2022. The full citation details ...](Pics/full.jpeg) |
2022 |
DBLP DOI BibTeX RDF |
|
21 | Eugene J. M. Lewis |
Technology Marketing: The Shift of Marketing Through Critical Technology Explained in the Real Estate Industry. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Int. J. Smart Educ. Urban Soc. ![In: Int. J. Smart Educ. Urban Soc. 13(1), pp. 1-47, 2022. The full citation details ...](Pics/full.jpeg) |
2022 |
DBLP DOI BibTeX RDF |
|
21 | Jan Lies |
Marketing Intelligence: Boom or Bust of Service Marketing? ![Search on Bibsonomy](Pics/bibsonomy.png) |
Int. J. Interact. Multim. Artif. Intell. ![In: Int. J. Interact. Multim. Artif. Intell. 7(7), pp. 115, 2022. The full citation details ...](Pics/full.jpeg) |
2022 |
DBLP DOI BibTeX RDF |
|
21 | Dimitrios Belias, Ioannis Rossidis, Angelos Ntalakos, Nikolaos Trihas |
Digital Marketing: The Case of Digital Marketing Strategies on Luxurious Hotels. ![Search on Bibsonomy](Pics/bibsonomy.png) |
CENTERIS/ProjMAN/HCist ![In: CENTERIS 2022 - International Conference on ENTERprise Information Systems / ProjMAN - International Conference on Project MANagement / HCist - International Conference on Health and Social Care Information Systems and Technologies 2022, Hybrid Event / Lisbon, Portugal, November 9-11, 2022., pp. 688-696, 2022, Elsevier. The full citation details ...](Pics/full.jpeg) |
2022 |
DBLP DOI BibTeX RDF |
|
21 | Zhiqin Cui, Fei Wang, Ying Wang, Jing Zhao |
How Digital Content Marketing of E-commerce Retailers Influence Their Sales Performance? An Empirical Study from the Integrated Marketing Perspective. ![Search on Bibsonomy](Pics/bibsonomy.png) |
WHICEB ![In: The 21st Wuhan International Conference on E-Business, WHICEB 2022, Wuhan, China, 27-29 May 2022., pp. 41, 2022, Association for Information Systems. The full citation details ...](Pics/full.jpeg) |
2022 |
DBLP BibTeX RDF |
|
21 | Karry Kailin Hsu, Wei-Hsi Hung |
Social media marketing: A bibliometric study in digital marketing literatures. ![Search on Bibsonomy](Pics/bibsonomy.png) |
ICEB ![In: International Conference on Electronic Business, ICEB 2022, Bangkok, Thailand, October 13-17, 2022., pp. 69, 2022, Association for Information Systems. The full citation details ...](Pics/full.jpeg) |
2022 |
DBLP BibTeX RDF |
|
21 | Haohai Wang, Chaiyawit Muangmee, Nusanee Meekaewkunchorn, Honghua Cao, Tatchapong Sattabut |
Evaluating the Marketing Strategy of Sports and Fitness Enterprises based on 4C Marketing Theory. ![Search on Bibsonomy](Pics/bibsonomy.png) |
MSIE ![In: MSIE 2022: 4th International Conference on Management Science and Industrial Engineering, Chiang Mai Thailand, April 28 - 30, 2022, pp. 29-37, 2022, ACM, 978-1-4503-9581-6. The full citation details ...](Pics/full.jpeg) |
2022 |
DBLP DOI BibTeX RDF |
|
21 | Maksud Obitovich Kurolov |
A systematic mapping study of using digital marketing technologies in health care: the state of the art of digital healthcare marketing. ![Search on Bibsonomy](Pics/bibsonomy.png) |
ICFNDS ![In: Proceedings of the 6th International Conference on Future Networks & Distributed Systems, ICFNDS 2022, Tashkent, Uzbekistan, 15 December 2022, pp. 318-323, 2022, ACM, 978-1-4503-9905-0. The full citation details ...](Pics/full.jpeg) |
2022 |
DBLP DOI BibTeX RDF |
|
21 | Nafosat Sharopova |
Linking the potentials of customer behavior focused digital marketing technologies and entrepreneurship growth: Developing an analytical hierarchy process framework of business growth supported by digital marketing technologies. ![Search on Bibsonomy](Pics/bibsonomy.png) |
ICFNDS ![In: Proceedings of the 6th International Conference on Future Networks & Distributed Systems, ICFNDS 2022, Tashkent, Uzbekistan, 15 December 2022, pp. 376-380, 2022, ACM, 978-1-4503-9905-0. The full citation details ...](Pics/full.jpeg) |
2022 |
DBLP DOI BibTeX RDF |
|
21 | Abdulaziz Aliev, Djavlonbek Kadirov |
Digital Marketing and Smart Technology Marketing Systems as the Future of Metaverse. ![Search on Bibsonomy](Pics/bibsonomy.png) |
NEW2AN ![In: Internet of Things, Smart Spaces, and Next Generation Networks and Systems - 22nd International Conference, NEW2AN 2022, Tashkent, Uzbekistan, December 15-16, 2022, Proceedings, pp. 397-410, 2022, Springer, 978-3-031-30257-2. The full citation details ...](Pics/full.jpeg) |
2022 |
DBLP DOI BibTeX RDF |
|
21 | José Carlos Sá, Manuel Sousa Pereira, Sérgio Almeida 0005 |
Lean Marketing: Application of the Lean Six Sigma to Marketing - Case Study. ![Search on Bibsonomy](Pics/bibsonomy.png) |
WorldCIST (3) ![In: Information Systems and Technologies - WorldCIST 2022, Volume 3, Budva, Montenegro, 12-14 April, 2022., pp. 505-512, 2022, Springer, 978-3-031-04828-9. The full citation details ...](Pics/full.jpeg) |
2022 |
DBLP DOI BibTeX RDF |
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21 | José Carlos Sá, Manuel Sousa Pereira, Sérgio Almeida 0005 |
Lean Marketing: Application of the Lean Six Sigma to Marketing - Case Study. ![Search on Bibsonomy](Pics/bibsonomy.png) |
WorldCIST (2) ![In: Information Systems and Technologies - WorldCIST 2022, Volume 2, Budva, Montenegro, 12-14 April, 2022., pp. 66-73, 2022, Springer, 978-3-031-04818-0. The full citation details ...](Pics/full.jpeg) |
2022 |
DBLP DOI BibTeX RDF |
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21 | Techane Bosona, Girma Gebresenbet |
Multipurpose simulation model for pasture-based mobile Automated Milking and Marketing System, Part-I: Pasture, milk yield, and milk marketing characteristics. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Comput. Electron. Agric. ![In: Comput. Electron. Agric. 190, pp. 106212, 2021. The full citation details ...](Pics/full.jpeg) |
2021 |
DBLP DOI BibTeX RDF |
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21 | Peter John Stokes, Brian Jones, Howard Kline |
The Rhetoric and Realities of Internet Technologies on Trade Union Marketing: Marketing, Communications, Resistance. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Int. J. Technol. Hum. Interact. ![In: Int. J. Technol. Hum. Interact. 17(2), pp. 1-22, 2021. The full citation details ...](Pics/full.jpeg) |
2021 |
DBLP DOI BibTeX RDF |
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21 | Dimitrios Buhalis, Katerina Volchek |
Bridging marketing theory and big data analytics: The taxonomy of marketing attribution. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Int. J. Inf. Manag. ![In: Int. J. Inf. Manag. 56, pp. 102253, 2021. The full citation details ...](Pics/full.jpeg) |
2021 |
DBLP DOI BibTeX RDF |
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21 | Darrell Norman Burrell, Aikyna Finch, Eugene J. M. Lewis, Maurice E. Dawson, Karen D. Bovell |
How Sustainable Marketing Strategies Apply Digital Economy Innovations in Cyber Marketing and Digital Communications for Colleges. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Int. J. Innov. Digit. Econ. ![In: Int. J. Innov. Digit. Econ. 12(2), pp. 32-47, 2021. The full citation details ...](Pics/full.jpeg) |
2021 |
DBLP DOI BibTeX RDF |
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21 | Kian Yeik Koay, Chai Wen Teoh, Patrick Chin-Hooi Soh |
Instagram influencer marketing: Perceived social media marketing activities and online impulse buying. ![Search on Bibsonomy](Pics/bibsonomy.png) |
First Monday ![In: First Monday 26(9), 2021. The full citation details ...](Pics/full.jpeg) |
2021 |
DBLP DOI BibTeX RDF |
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21 | Hua Ke, Ying Jiang |
Equilibrium analysis of marketing strategies in supply chain with marketing efforts induced demand considering free riding. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Soft Comput. ![In: Soft Comput. 25(3), pp. 2103-2114, 2021. The full citation details ...](Pics/full.jpeg) |
2021 |
DBLP DOI BibTeX RDF |
|
21 | Hong Nguyen Thi |
Overview of Social Media Marketing and Starbucks' Social Media Marketing Strategy. ![Search on Bibsonomy](Pics/bibsonomy.png) |
ICRMAT ![In: Proceedings of the International Conference on Research in Management & Technovation, ICRMAT 2021, Hanoi, Vietnam, December 10-11, 2021., pp. 29-34, 2021, 978-83-962423-4-1. The full citation details ...](Pics/full.jpeg) |
2021 |
DBLP DOI BibTeX RDF |
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21 | L. Kadrkhuja Djuraxodjaevich Boboev, Ulugbek Rustamovich Khalikov, Dilshod Anvarjonovich Ismailov |
The Automotive Industry's Digital Marketing: A Comparison of Traditional and Digital Marketing Techniques. ![Search on Bibsonomy](Pics/bibsonomy.png) |
ICFNDS ![In: ICFNDS 2021: The 5th International Conference on Future Networks & Distributed Systems, Dubai United Arab Emirates, December 15 - 16, 2021, pp. 453-457, 2021, ACM, 978-1-4503-8734-7. The full citation details ...](Pics/full.jpeg) |
2021 |
DBLP DOI BibTeX RDF |
|
21 | Adheesh Budree, Warren Driver, Abongile Pandle, Gandidzanwa Tanaka |
The Impact of Social Media Marketing on Impulse Buying. ![Search on Bibsonomy](Pics/bibsonomy.png) |
HCI (14) ![In: Social Computing and Social Media: Applications in Marketing, Learning, and Health - 13th International Conference, SCSM 2021, Held as Part of the 23rd HCI International Conference, HCII 2021, Virtual Event, July 24-29, 2021, Proceedings, Part II, pp. 54-65, 2021, Springer, 978-3-030-77684-8. The full citation details ...](Pics/full.jpeg) |
2021 |
DBLP DOI BibTeX RDF |
|
21 | Cristian G. Popescu, Raluca Ion |
First Steps in the Entrepreneurial Practice of Marketing. ![Search on Bibsonomy](Pics/bibsonomy.png) |
HCI (14) ![In: Social Computing and Social Media: Applications in Marketing, Learning, and Health - 13th International Conference, SCSM 2021, Held as Part of the 23rd HCI International Conference, HCII 2021, Virtual Event, July 24-29, 2021, Proceedings, Part II, pp. 110-119, 2021, Springer, 978-3-030-77684-8. The full citation details ...](Pics/full.jpeg) |
2021 |
DBLP DOI BibTeX RDF |
|
21 | Tsung-Yi Chen, Yuh-Min Chen, Meng-Che Tsai |
A Status Property Classifier of Social Media User's Personality for Customer-Oriented Intelligent Marketing Systems: Intelligent-Based Marketing Activities. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Int. J. Semantic Web Inf. Syst. ![In: Int. J. Semantic Web Inf. Syst. 16(1), pp. 25-46, 2020. The full citation details ...](Pics/full.jpeg) |
2020 |
DBLP DOI BibTeX RDF |
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21 | Bartosz Wawrowski, Iwona Otola |
Social Media Marketing in Creative Industries: How to Use Social Media Marketing to Promote Computer Games? ![Search on Bibsonomy](Pics/bibsonomy.png) |
Inf. ![In: Inf. 11(5), pp. 242, 2020. The full citation details ...](Pics/full.jpeg) |
2020 |
DBLP DOI BibTeX RDF |
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21 | Christina Miclau, Barbara Woerz, Laura Heiland, Dennis Hess, Beatrice Weber, Alice Emmler, Hans-Peter Saar, Jonas Belke, Niklas Hose, Oxana Ernst, Andrea Mueller |
User Experience Testing vs. Marketing Experts - Can Empirical Research Beat Practical Knowledge in Dialog Marketing? ![Search on Bibsonomy](Pics/bibsonomy.png) |
HCI (24) ![In: HCI in Business, Government and Organizations - 7th International Conference, HCIBGO 2020, Held as Part of the 22nd HCI International Conference, HCII 2020, Copenhagen, Denmark, July 19-24, 2020, Proceedings, pp. 426-444, 2020, Springer, 978-3-030-50340-6. The full citation details ...](Pics/full.jpeg) |
2020 |
DBLP DOI BibTeX RDF |
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21 | Erika Galvez-Torres, Milagros Cruz-Alfaro, Carlos Cespedes-Blanco, Carlos Raymundo, Néstor Mamani-Macedo, Francisco Dominguez |
B2B Marketing Method Adapted to Sales Improvement Through the Implementation of ABC Classification Tool and Inbound Marketing in SMEs. ![Search on Bibsonomy](Pics/bibsonomy.png) |
AHFE (9) ![In: Advances in Human Factors, Business Management and Leadership - Proceedings of the AHFE 2020 Virtual Conferences on Human Factors, Business Management and Society, and Human Factors in Management and Leadership, July 16-20, 2020, USA, pp. 167-173, 2020, Springer, 978-3-030-50790-9. The full citation details ...](Pics/full.jpeg) |
2020 |
DBLP DOI BibTeX RDF |
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21 | Weiqi Xu, Yu He |
Study on Lululemon's Marketing Localization Strategy in China Based on the Marketing Theory of 4Cs. ![Search on Bibsonomy](Pics/bibsonomy.png) |
ICMECG ![In: ICMECG 2020: International Conference on Management of e-Commerce and e-Government, Jeju Island, Republic of Korea, July, 2020, pp. 71-79, 2020, ACM, 978-1-4503-7747-8. The full citation details ...](Pics/full.jpeg) |
2020 |
DBLP BibTeX RDF |
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21 | Pratap Chandra Mandal |
Ethical Issues and Concerns in Collection of Marketing Information and Marketing Intelligence: Ethical Issue in Collection of Information. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Int. J. Bus. Intell. Res. ![In: Int. J. Bus. Intell. Res. 10(2), pp. 16-28, 2019. The full citation details ...](Pics/full.jpeg) |
2019 |
DBLP DOI BibTeX RDF |
|
21 | Petra Perner (eds.) |
Data Mining in Marketing 15th International Workshop on Data Mining in Marketing, DMM@ICDM 2019, New York, USA, July 19, 2019. ![Search on Bibsonomy](Pics/bibsonomy.png) |
DMM@ICDM ![ibai Publishing, 978-3-942952-66-8 The full citation details ...](Pics/full.jpeg) |
2019 |
DBLP BibTeX RDF |
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21 | Tingzhong Wang, Lingli Zhu |
Development Strategy of E-Commerce Network Marketing Based on New Media Marketing Mode. ![Search on Bibsonomy](Pics/bibsonomy.png) |
DPTA ![In: Data Processing Techniques and Applications for Cyber-Physical Systems, DPTA 2019, Shanghai, China, November 15-16, 2019, pp. 417-424, 2019, Springer, 978-981-15-1467-8. The full citation details ...](Pics/full.jpeg) |
2019 |
DBLP DOI BibTeX RDF |
|
21 | Petra Perner |
Functions and Architecture for Automatic Predictive Targeting and Modelling Real-time On-line Behavior. ![Search on Bibsonomy](Pics/bibsonomy.png) |
DMM@ICDM ![In: Data Mining in Marketing 15th International Workshop on Data Mining in Marketing, DMM@ICDM 2019, New York, USA, July 19, 2019., pp. 11-18, 2019, ibai Publishing, 978-3-942952-66-8. The full citation details ...](Pics/full.jpeg) |
2019 |
DBLP BibTeX RDF |
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21 | Bo Zhang, B. Zhang |
Precise marketing of precision marketing value chain process on the H group line based on big data. ![Search on Bibsonomy](Pics/bibsonomy.png) |
J. Intell. Fuzzy Syst. ![In: J. Intell. Fuzzy Syst. 35(3), pp. 2837-2845, 2018. The full citation details ...](Pics/full.jpeg) |
2018 |
DBLP DOI BibTeX RDF |
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21 | |
"Ich gehe davon aus, dass Influencer- Marketing sich im Online-Marketing-Mix fest etablieren wird". ![Search on Bibsonomy](Pics/bibsonomy.png) |
Wirtschaftsinformatik Manag. ![In: Wirtschaftsinformatik Manag. 10(1), pp. 38-41, 2018. The full citation details ...](Pics/full.jpeg) |
2018 |
DBLP DOI BibTeX RDF |
|
21 | Marc Oliver Opresnik |
Effective Social Media Marketing Planning - How to Develop a Digital Marketing Plan. ![Search on Bibsonomy](Pics/bibsonomy.png) |
HCI (13) ![In: Social Computing and Social Media. User Experience and Behavior - 10th International Conference, SCSM 2018, Held as Part of HCI International 2018, Las Vegas, NV, USA, July 15-20, 2018, Proceedings, Part I, pp. 333-341, 2018, Springer, 978-3-319-91520-3. The full citation details ...](Pics/full.jpeg) |
2018 |
DBLP DOI BibTeX RDF |
|
21 | Víctor Wilfredo Bohórquez López, Edwin Huaynate, Christiam Mendez |
Uso de CRM Social para mejorar Campañas de Marketing Dirigido en Sector Minorista - Use of Social CRM to improve Targeted Marketing Campaigns in the Retail Sector. ![Search on Bibsonomy](Pics/bibsonomy.png) |
AMCIS ![In: 24th Americas Conference on Information Systems, AMCIS 2018, New Orleans, LA, USA, August 16-18, 2018, 2018, Association for Information Systems, 978-0-9966831-6-6. The full citation details ...](Pics/full.jpeg) |
2018 |
DBLP BibTeX RDF |
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21 | Abdul Waheed, Jianhua Yang |
The Effect of Mobile Marketing and Email Marketing on Exploratory Information Seeking (EIS) Behavior of the Consumers: Communication Through Wireless Technologies. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Int. J. Enterp. Inf. Syst. ![In: Int. J. Enterp. Inf. Syst. 13(4), pp. 76-89, 2017. The full citation details ...](Pics/full.jpeg) |
2017 |
DBLP DOI BibTeX RDF |
|
21 | Supreet Kanwal, Harsh Vardhan Samalia, Gurparkash Singh |
The Role of Marketing Intelligence in Brand Positioning: Perspective of Marketing Professionals. ![Search on Bibsonomy](Pics/bibsonomy.png) |
J. Cases Inf. Technol. ![In: J. Cases Inf. Technol. 19(1), pp. 24-41, 2017. The full citation details ...](Pics/full.jpeg) |
2017 |
DBLP DOI BibTeX RDF |
|
21 | Alex Rayón |
Marketing Intelligence: How to Optimize the Marketing Strategy Through Big Data. ![Search on Bibsonomy](Pics/bibsonomy.png) |
CCIA ![In: Recent Advances in Artificial Intelligence Research and Development - Proceedings of the 20th International Conference of the Catalan Association for Artificial Intelligence, Deltebre, Terres de l'Ebre, Spain, October 25-27, 2017, pp. 4-5, 2017, IOS Press, 978-1-61499-805-1. The full citation details ...](Pics/full.jpeg) |
2017 |
DBLP DOI BibTeX RDF |
|
21 | Song Yimeng, Li Huifan |
A Study on the Influencing Mechanism of Social Media Marketing on Relationship Marketing Outcomes: The Moderating Role of Culture Value. ![Search on Bibsonomy](Pics/bibsonomy.png) |
ICSS ![In: 9th International Conference on Service Science, ICSS 2016, ChongQing, China, October 15-16, 2016, pp. 150-157, 2016, IEEE, 978-1-5090-2727-9. The full citation details ...](Pics/full.jpeg) |
2016 |
DBLP DOI BibTeX RDF |
|
21 | Sifei Han, Ramakanth Kavuluru |
Exploratory Analysis of Marketing and Non-marketing E-cigarette Themes on Twitter. ![Search on Bibsonomy](Pics/bibsonomy.png) |
SocInfo (2) ![In: Social Informatics - 8th International Conference, SocInfo 2016, Bellevue, WA, USA, November 11-14, 2016, Proceedings, Part II, pp. 307-322, 2016, 978-3-319-47873-9. The full citation details ...](Pics/full.jpeg) |
2016 |
DBLP DOI BibTeX RDF |
|
21 | Sifei Han, Ramakanth Kavuluru |
Exploratory Analysis of Marketing Vs. Non-Marketing Tweets on E-Cigarettes. ![Search on Bibsonomy](Pics/bibsonomy.png) |
AMIA ![In: AMIA 2016, American Medical Informatics Association Annual Symposium, Chicago, IL, USA, November 12-16, 2016, 2016, AMIA. The full citation details ...](Pics/full.jpeg) |
2016 |
DBLP BibTeX RDF |
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21 | Siwar Jendoubi |
Influencers characterization in a social network for viral marketing perspectives. (Caractérisation des influenceurs dans un réseau social pour des perspectives de Marketing viral). ![Search on Bibsonomy](Pics/bibsonomy.png) |
|
2016 |
RDF |
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21 | Mei-Ju Lin, Wei-Tsong Wang |
Explaining Online Customer Repurchase Intentions from a Relationship-Marketing Perspective: An Integration of the 4Rs Marketing Strategy and Customer Trust. ![Search on Bibsonomy](Pics/bibsonomy.png) |
J. Organ. End User Comput. ![In: J. Organ. End User Comput. 27(3), pp. 1-26, 2015. The full citation details ...](Pics/full.jpeg) |
2015 |
DBLP DOI BibTeX RDF |
|
21 | Wei Chen 0013, Fu Li, Tian Lin, Aviad Rubinstein |
Combining Traditional Marketing and Viral Marketing with Amphibious Influence Maximization. ![Search on Bibsonomy](Pics/bibsonomy.png) |
CoRR ![In: CoRR abs/1507.03328, 2015. The full citation details ...](Pics/full.jpeg) |
2015 |
DBLP BibTeX RDF |
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21 | Wei Chen 0013, Fu Li, Tian Lin, Aviad Rubinstein |
Combining Traditional Marketing and Viral Marketing with Amphibious Influence Maximization. ![Search on Bibsonomy](Pics/bibsonomy.png) |
EC ![In: Proceedings of the Sixteenth ACM Conference on Economics and Computation, EC '15, Portland, OR, USA, June 15-19, 2015, pp. 779-796, 2015, ACM, 978-1-4503-3410-5. The full citation details ...](Pics/full.jpeg) |
2015 |
DBLP DOI BibTeX RDF |
|
21 | David Bowie, Alexandros Paraskevas, Anastasia Mariussen |
Technology-Driven Online Marketing Performance Measurement: Lessons from Affiliate Marketing. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Int. J. Online Mark. ![In: Int. J. Online Mark. 4(4), pp. 1-16, 2014. The full citation details ...](Pics/full.jpeg) |
2014 |
DBLP DOI BibTeX RDF |
|
21 | Antonio J. Jara, María Concepción Parra, Antonio F. Skarmeta |
Participative marketing: extending social media marketing through the identification and interaction capabilities from the Internet of things. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Pers. Ubiquitous Comput. ![In: Pers. Ubiquitous Comput. 18(4), pp. 997-1011, 2014. The full citation details ...](Pics/full.jpeg) |
2014 |
DBLP DOI BibTeX RDF |
|
21 | Abigail Leigh Phillips |
Systematic Marketing Facilitates Optimal Customer Service: The Marketing Audit of a Rural Public Library System. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Public Libr. Q. ![In: Public Libr. Q. 33(3), pp. 219-235, 2014. The full citation details ...](Pics/full.jpeg) |
2014 |
DBLP DOI BibTeX RDF |
|
21 | Václav Janoscík |
Postinternet Marketing: For a Philosophy and Art of Online Marketing. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Acta Informatica Pragensia ![In: Acta Informatica Pragensia 3(2), pp. 192-203, 2014. The full citation details ...](Pics/full.jpeg) |
2014 |
DBLP DOI BibTeX RDF |
|
21 | Sunil Gupta, Dominique M. Hanssens, John R. Hauser, Donald Lehmann, Bernd Schmitt |
Introduction to Theory and Practice in Marketing Conference Special Section of Marketing Science. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Mark. Sci. ![In: Mark. Sci. 33(1), pp. 1-5, 2014. The full citation details ...](Pics/full.jpeg) |
2014 |
DBLP DOI BibTeX RDF |
|
21 | S. Miclea, Monica Izvercianu, C.-F. Buciuman |
Implementing the Agile Marketing Audit Using the A-Marketing Balance Scorecard System. ![Search on Bibsonomy](Pics/bibsonomy.png) |
SOFA (2) ![In: Soft Computing Applications - Proceedings of the 6th International Workshop Soft Computing Applications, SOFA 2014, Volume 2, Timisoara, Romania, 24-26 July 2014, pp. 1037-1045, 2014, Springer, 978-3-319-18415-9. The full citation details ...](Pics/full.jpeg) |
2014 |
DBLP DOI BibTeX RDF |
|
21 | Shohei Suzuki, Shoichi Morimoto |
Electronic Internal Marketing for Tourism - A New Tourism Marketing Approach. ![Search on Bibsonomy](Pics/bibsonomy.png) |
ICE-B ![In: ICE-B 2014 - Proceedings of the 11th International Conference on e-Business, Vienna, Austria, 28-30 August, 2014, pp. 63-67, 2014, SciTePress, 978-989-758-043-7. The full citation details ...](Pics/full.jpeg) |
2014 |
DBLP DOI BibTeX RDF |
|
21 | Vinícius Gustavo Trombin |
Using Scenarios in Marketing (O uso de cenários em marketing). ![Search on Bibsonomy](Pics/bibsonomy.png) |
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2014 |
RDF |
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21 | Li Yu 0002, Qiulin Li, Xun Liang 0001 |
Research on Viral Marketing Propagating Oriented to Marketing Context. ![Search on Bibsonomy](Pics/bibsonomy.png) |
ICIS ![In: Proceedings of the International Conference on Information Systems, ICIS 2012, Orlando, Florida, USA, December 16-19, 2012, 2012, Association for Information Systems. The full citation details ...](Pics/full.jpeg) |
2012 |
DBLP BibTeX RDF |
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21 | Antonio J. Jara, María Concepción Parra, Antonio Fernandez Gómez-Skarmeta |
Marketing 4.0: A New Value Added to the Marketing through the Internet of Things. ![Search on Bibsonomy](Pics/bibsonomy.png) |
IMIS ![In: Sixth International Conference on Innovative Mobile and Internet Services in Ubiquitous Computing, IMIS 2012, Palermo, Italy, July 4-6, 2012, pp. 852-857, 2012, IEEE Computer Society, 978-1-4673-1328-5. The full citation details ...](Pics/full.jpeg) |
2012 |
DBLP DOI BibTeX RDF |
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