Hits ?▲ |
Authors |
Title |
Venue |
Year |
Link |
Author keywords |
23 | Brian Cugelman, Mike Thelwall, Phil Dawes |
Can Brotherhood Be Sold Like Soap...Online? An Online Social Marketing and Advocacy Pilot Study Synopsis. |
PERSUASIVE |
2007 |
DBLP DOI BibTeX RDF |
social marketing, advocacy, campaign, internet, online, behaviour |
23 | Andrea Tettamanzi, Maria Carlesi, Lucia Pannese, Mauro Santalmasi |
Business Intelligence for Strategic Marketing: Predictive Modelling of Customer Behaviour Using Fuzzy Logic and Evolutionary Algorithms. |
EvoWorkshops |
2007 |
DBLP DOI BibTeX RDF |
Strategic Marketing, Data Mining, Modelling, Evolutionary Algorithms, Forecast, Business Intelligence |
23 | Sanjeev Swami, Pankaj J. Khairnar |
Optimal normative policies for marketing of products with limited availability. |
Ann. Oper. Res. |
2006 |
DBLP DOI BibTeX RDF |
Product diffusion models, Marketing policies, Optimal control |
23 | Yoav Shoham, Moshe Tennenholtz |
Behavorial mechanism design as an online marketing tool. |
EC |
2004 |
DBLP DOI BibTeX RDF |
electronic commerce, mechanism design, marketing |
23 | Dianne P. Bills |
Marketing higher education in information technology. |
SIGITE Conference |
2004 |
DBLP DOI BibTeX RDF |
marketing IT education, student recruiting, tuition reimbursement |
23 | Brandon Bentley, Valerie Dixon, Ilana Rozanes, Patrick Farmer |
Marketing computer support services through relationship and training strategies. |
SIGUCCS |
2003 |
DBLP DOI BibTeX RDF |
training, marketing, customer relationship management, workshops, faculty development, instructional technology, course management |
23 | Ronald R. Yager |
Targeted E-commerce Marketing Using Fuzzy Intelligent Agents. |
IEEE Intell. Syst. |
2000 |
DBLP DOI BibTeX RDF |
pattern recognition, e-commerce, intelligent agents, fuzzy sets, targeted marketing |
23 | Gregory Piatetsky-Shapiro, Sam Steingold |
Measuring Lift Quality in Database Marketing. |
SIGKDD Explor. |
2000 |
DBLP DOI BibTeX RDF |
lift curves, measurement, ROC, database marketing |
23 | Wendy Gersten, Rüdiger Wirth, Dirk Arndt |
Predictive modeling in automotive direct marketing: tools, experiences and open issues. |
KDD |
2000 |
DBLP DOI BibTeX RDF |
Clementine, evaluation measures, direct marketing, data mining process, CRISP-DM |
23 | Siddhartha Bhattacharyya |
Evolutionary algorithms in data mining: multi-objective performance modeling for direct marketing. |
KDD |
2000 |
DBLP DOI BibTeX RDF |
Pareto-optimal models, data mining, evolutionary computation, multiple objectives, database marketing |
23 | Joyce Davidson |
A Total Workout: Cross - training Customer Services and Marketing. |
SIGUCCS |
1999 |
DBLP DOI BibTeX RDF |
marketing the ITS organization, customer service |
21 | Marko Robnik-Sikonja, Kris Brijs, Koen Vanhoof |
Ordinal Evaluation: A New Perspective on Country Images. |
ICDM |
2009 |
DBLP DOI BibTeX RDF |
|
21 | Jianqiang Hu, Feng E. Luo, Guiping Liao |
A Building an e-Agriculture Business Integration Platform with Web Services Composition. |
ISIP |
2008 |
DBLP DOI BibTeX RDF |
e-Agriculture, WSCF, Web services composition |
21 | Yaohua Chen, Yan Zhao 0001, Yiyu Yao |
A Profit-Based Business Model for Evaluating Rule Interestingness. |
Canadian AI |
2007 |
DBLP DOI BibTeX RDF |
|
21 | Stefan Figge, Sven Theysohn |
Quantifizierung IKS-basierter Marktleistungen. |
Wirtschaftsinf. |
2006 |
DBLP DOI BibTeX RDF |
Mobile Telecommunications Industry, Business Models, Mobile Commerce, Conjoint-Analysis |
21 | Hien Nguyen 0002, Judith Masthoff |
Towards an Architecture for an Adaptive Persuasive System. |
PERSUASIVE |
2006 |
DBLP DOI BibTeX RDF |
|
21 | Maysa Rezende, Ricardo Luís de Freitas, Gilberto Shigueo Nakamiti |
HINT- A Hybrid Intelligent System for Telecommunications. |
HIS |
2006 |
DBLP DOI BibTeX RDF |
Data Mining, Application, Case-Based Reasoning, Rule-Based Reasoning |
21 | Jessica Hsiaofen Chen, Eric T. G. Wang |
Internalization in Technology Innovation: A Case of CRM Adoption. |
HICSS |
2006 |
DBLP DOI BibTeX RDF |
|
21 | María José del Jesus, Pedro González 0001, Francisco Herrera, Mikel Mesonero |
Evolutionary Induction of Descriptive Rules in a Market Problem. |
Intelligent Data Mining |
2005 |
DBLP DOI BibTeX RDF |
|
21 | G. Niklas Norén, Roland Orre, Andrew Bate |
A hit-miss model for duplicate detection in the WHO drug safety database. |
KDD |
2005 |
DBLP DOI BibTeX RDF |
hit-miss model, mixture models, duplicate detection |
21 | Janice C. Sipior, Burke T. Ward, Georgina R. Roselli |
A United States perspective on the ethical and legal issues of spyware. |
ICEC |
2005 |
DBLP DOI BibTeX RDF |
trespass, privacy, ethics, law, spyware |
21 | Rahul Bhaskar, Yi Zhang |
CRM Systems Used for Targeting Market: A Case at Cisco Systems. |
ICEBE |
2005 |
DBLP DOI BibTeX RDF |
|
21 | Melody Y. Kiang, Jenny Gilsdorf, Robert T. H. Chi |
Understand User Preference of Online Shoppers. |
EEE |
2004 |
DBLP DOI BibTeX RDF |
Internet Typology, E-Commerce, E-tailing |
21 | Yong-Hyuk Kim, Byung Ro Moon |
Multi-campaign Assignment Problem and Optimizing Lagrange Multipliers. |
GECCO |
2003 |
DBLP DOI BibTeX RDF |
|
21 | Naohiro Kaji, Khaled Ragab, Takanori Ono, Kinji Mori |
Autonomous Cooperation Technologies for Achieving Real Time Property and Fault Tolerance in Service Oriented Community System. |
ICDCS Workshops |
2003 |
DBLP DOI BibTeX RDF |
|
21 | Pedro M. Domingos, Matthew Richardson |
Learning from Networks of Examples. |
EPIA |
2003 |
DBLP DOI BibTeX RDF |
|
21 | Qiang Yang 0001, Hong Cheng |
Mining Case Bases for Action Recommendation. |
ICDM |
2002 |
DBLP DOI BibTeX RDF |
|
21 | Takanori Ono, Khaled Ragab, Naohiro Kaji, Kinji Mori |
Service Oriented Communication Technology for Achieving Assurance. |
ICDCS Workshops |
2002 |
DBLP DOI BibTeX RDF |
Local Majority, Community, Autonomy, Information Service |
21 | Eunsook Jin, Jungmin Seo, Kwangjoon Lee, Ju-Won Song |
Constructing a Data Map of Korea Telecom. |
ER |
2001 |
DBLP DOI BibTeX RDF |
|
21 | Susan A. Mengel, Locke M. Carter, Joyce Falkenberg |
A Perspective on Three Cooperating Courses. |
CSEE&T |
2000 |
DBLP DOI BibTeX RDF |
Software Engineering, Collaboration, Teamwork, Undergraduate Education |
21 | Martin Natter, Markus Feurstein, Andreas Mild, Alfred Taudes, Michael Trcka, Georg Dorffner, Christian Merz |
Learning in the Artificial Factory. |
HICSS |
2000 |
DBLP DOI BibTeX RDF |
|
21 | Jonathan Rose, Sinan Kaptanoglu, Clive McCarthy, Rob Smith, Sandip Vij, Steve Taylor |
Constraints from Hell: How to Tell Makes a Good FPGA (Panel). |
FPGA |
1998 |
DBLP DOI BibTeX RDF |
|
21 | Sean Tang, Sriya Musunuru, Baoshi Zong, Brooks Thornton |
Quantifying Marketing Performance at Channel-Partner Level by Using Marketing Mix Modeling (MMM) and Shapley Value Regression. |
CoRR |
2024 |
DBLP DOI BibTeX RDF |
|
21 | Hussain A. H. Awad, Khalid M. Aboalganam |
The impact of e-marketing and marketing orientation on firm performance with moderating role of social media usage. |
Int. J. Bus. Inf. Syst. |
2023 |
DBLP DOI BibTeX RDF |
|
21 | Mithun Nandy, Soma Sinha Roy |
Is there any impact of digital marketing on marketing communication?: evidence from a FMCG company. |
Int. J. Electron. Bus. |
2023 |
DBLP DOI BibTeX RDF |
|
21 | Matti Haverila, Eric Li, Jenny Carita Twyford, Caitlin McLaughlin |
The quality of big data marketing analytics (BDMA), user satisfaction, value for money and reinvestment intentions of marketing professionals. |
J. Syst. Inf. Technol. |
2023 |
DBLP DOI BibTeX RDF |
|
21 | Xianhong Xu, Fengyang Sun |
Research on the Management Strategy of Marketing Personnel Loss Risk Based on Big Data Marketing. |
SNPD-Winter |
2023 |
DBLP DOI BibTeX RDF |
|
21 | Yiran Su, Emma Junhong Wang, Pierre Berthon |
Ethical Marketing AI?A Structured Literature Review of the Ethical Challenges Posed by Artificial Intelligence in the Domains of Marketing and Consumer Behavior. |
HICSS |
2023 |
DBLP BibTeX RDF |
|
21 | Hajar Makry |
Enhancing Marketing Education: Experimenting Learning by Doing Method in Operational Marketing. |
RIIFORUM |
2023 |
DBLP DOI BibTeX RDF |
|
21 | Olivier Lindamulage De Silva |
On the efficiency of decentralized epidemic management and competitive viral marketing. (Efficacité de la gestion décentralisée des épidémies et du marketing viral concurrentiel). |
|
2023 |
RDF |
|
21 | Zhiqin Li |
Construction of Marketing Curriculum System Based on Blending Learning "3+2" Joint Training of Higher Vocational and Undergraduate Education Using NLP for Marketing Document Management and Information Retrieval. |
ACM Trans. Asian Low Resour. Lang. Inf. Process. |
2022 |
DBLP DOI BibTeX RDF |
|
21 | Guangming Cao, Na Tian, Charles Blankson |
Big Data, Marketing Analytics, and Firm Marketing Capabilities. |
J. Comput. Inf. Syst. |
2022 |
DBLP DOI BibTeX RDF |
|
21 | Yousra Allam, Hebatalla Kaoud |
Social Marketing for Social Change: The Case of Egyptian Social Marketing Campaign in Educating Positive Parental Behavior. |
Int. J. Interact. Mob. Technol. |
2022 |
DBLP DOI BibTeX RDF |
|
21 | Pratap Chandra Mandal |
Marketing Information and Marketing Intelligence: Generation of Customer Insights. |
Int. J. Technol. Diffusion |
2022 |
DBLP DOI BibTeX RDF |
|
21 | Muhammad Sabbir Rahman, Md Afnan Hossain, Fadi Abdel Muniem Abdel Fattah |
Does marketing analytics capability boost firms' competitive marketing performance in data-rich business environment? |
J. Enterp. Inf. Manag. |
2022 |
DBLP DOI BibTeX RDF |
|
21 | Eugene J. M. Lewis |
A Literature Review on the Marketing Partnership Challenge: HCT and TAM in Areas of Real Estate Development, Marketing, and Training. |
Int. J. Smart Educ. Urban Soc. |
2022 |
DBLP DOI BibTeX RDF |
|
21 | Eugene J. M. Lewis |
Technology Marketing: The Shift of Marketing Through Critical Technology Explained in the Real Estate Industry. |
Int. J. Smart Educ. Urban Soc. |
2022 |
DBLP DOI BibTeX RDF |
|
21 | Jan Lies |
Marketing Intelligence: Boom or Bust of Service Marketing? |
Int. J. Interact. Multim. Artif. Intell. |
2022 |
DBLP DOI BibTeX RDF |
|
21 | Dimitrios Belias, Ioannis Rossidis, Angelos Ntalakos, Nikolaos Trihas |
Digital Marketing: The Case of Digital Marketing Strategies on Luxurious Hotels. |
CENTERIS/ProjMAN/HCist |
2022 |
DBLP DOI BibTeX RDF |
|
21 | Zhiqin Cui, Fei Wang, Ying Wang, Jing Zhao |
How Digital Content Marketing of E-commerce Retailers Influence Their Sales Performance? An Empirical Study from the Integrated Marketing Perspective. |
WHICEB |
2022 |
DBLP BibTeX RDF |
|
21 | Karry Kailin Hsu, Wei-Hsi Hung |
Social media marketing: A bibliometric study in digital marketing literatures. |
ICEB |
2022 |
DBLP BibTeX RDF |
|
21 | Haohai Wang, Chaiyawit Muangmee, Nusanee Meekaewkunchorn, Honghua Cao, Tatchapong Sattabut |
Evaluating the Marketing Strategy of Sports and Fitness Enterprises based on 4C Marketing Theory. |
MSIE |
2022 |
DBLP DOI BibTeX RDF |
|
21 | Maksud Obitovich Kurolov |
A systematic mapping study of using digital marketing technologies in health care: the state of the art of digital healthcare marketing. |
ICFNDS |
2022 |
DBLP DOI BibTeX RDF |
|
21 | Nafosat Sharopova |
Linking the potentials of customer behavior focused digital marketing technologies and entrepreneurship growth: Developing an analytical hierarchy process framework of business growth supported by digital marketing technologies. |
ICFNDS |
2022 |
DBLP DOI BibTeX RDF |
|
21 | Abdulaziz Aliev, Djavlonbek Kadirov |
Digital Marketing and Smart Technology Marketing Systems as the Future of Metaverse. |
NEW2AN |
2022 |
DBLP DOI BibTeX RDF |
|
21 | José Carlos Sá, Manuel Sousa Pereira, Sérgio Almeida 0005 |
Lean Marketing: Application of the Lean Six Sigma to Marketing - Case Study. |
WorldCIST (3) |
2022 |
DBLP DOI BibTeX RDF |
|
21 | José Carlos Sá, Manuel Sousa Pereira, Sérgio Almeida 0005 |
Lean Marketing: Application of the Lean Six Sigma to Marketing - Case Study. |
WorldCIST (2) |
2022 |
DBLP DOI BibTeX RDF |
|
21 | Techane Bosona, Girma Gebresenbet |
Multipurpose simulation model for pasture-based mobile Automated Milking and Marketing System, Part-I: Pasture, milk yield, and milk marketing characteristics. |
Comput. Electron. Agric. |
2021 |
DBLP DOI BibTeX RDF |
|
21 | Peter John Stokes, Brian Jones, Howard Kline |
The Rhetoric and Realities of Internet Technologies on Trade Union Marketing: Marketing, Communications, Resistance. |
Int. J. Technol. Hum. Interact. |
2021 |
DBLP DOI BibTeX RDF |
|
21 | Dimitrios Buhalis, Katerina Volchek |
Bridging marketing theory and big data analytics: The taxonomy of marketing attribution. |
Int. J. Inf. Manag. |
2021 |
DBLP DOI BibTeX RDF |
|
21 | Darrell Norman Burrell, Aikyna Finch, Eugene J. M. Lewis, Maurice E. Dawson, Karen D. Bovell |
How Sustainable Marketing Strategies Apply Digital Economy Innovations in Cyber Marketing and Digital Communications for Colleges. |
Int. J. Innov. Digit. Econ. |
2021 |
DBLP DOI BibTeX RDF |
|
21 | Kian Yeik Koay, Chai Wen Teoh, Patrick Chin-Hooi Soh |
Instagram influencer marketing: Perceived social media marketing activities and online impulse buying. |
First Monday |
2021 |
DBLP DOI BibTeX RDF |
|
21 | Hua Ke, Ying Jiang |
Equilibrium analysis of marketing strategies in supply chain with marketing efforts induced demand considering free riding. |
Soft Comput. |
2021 |
DBLP DOI BibTeX RDF |
|
21 | Hong Nguyen Thi |
Overview of Social Media Marketing and Starbucks' Social Media Marketing Strategy. |
ICRMAT |
2021 |
DBLP DOI BibTeX RDF |
|
21 | L. Kadrkhuja Djuraxodjaevich Boboev, Ulugbek Rustamovich Khalikov, Dilshod Anvarjonovich Ismailov |
The Automotive Industry's Digital Marketing: A Comparison of Traditional and Digital Marketing Techniques. |
ICFNDS |
2021 |
DBLP DOI BibTeX RDF |
|
21 | Adheesh Budree, Warren Driver, Abongile Pandle, Gandidzanwa Tanaka |
The Impact of Social Media Marketing on Impulse Buying. |
HCI (14) |
2021 |
DBLP DOI BibTeX RDF |
|
21 | Cristian G. Popescu, Raluca Ion |
First Steps in the Entrepreneurial Practice of Marketing. |
HCI (14) |
2021 |
DBLP DOI BibTeX RDF |
|
21 | Tsung-Yi Chen, Yuh-Min Chen, Meng-Che Tsai |
A Status Property Classifier of Social Media User's Personality for Customer-Oriented Intelligent Marketing Systems: Intelligent-Based Marketing Activities. |
Int. J. Semantic Web Inf. Syst. |
2020 |
DBLP DOI BibTeX RDF |
|
21 | Bartosz Wawrowski, Iwona Otola |
Social Media Marketing in Creative Industries: How to Use Social Media Marketing to Promote Computer Games? |
Inf. |
2020 |
DBLP DOI BibTeX RDF |
|
21 | Christina Miclau, Barbara Woerz, Laura Heiland, Dennis Hess, Beatrice Weber, Alice Emmler, Hans-Peter Saar, Jonas Belke, Niklas Hose, Oxana Ernst, Andrea Mueller |
User Experience Testing vs. Marketing Experts - Can Empirical Research Beat Practical Knowledge in Dialog Marketing? |
HCI (24) |
2020 |
DBLP DOI BibTeX RDF |
|
21 | Erika Galvez-Torres, Milagros Cruz-Alfaro, Carlos Cespedes-Blanco, Carlos Raymundo, Néstor Mamani-Macedo, Francisco Dominguez |
B2B Marketing Method Adapted to Sales Improvement Through the Implementation of ABC Classification Tool and Inbound Marketing in SMEs. |
AHFE (9) |
2020 |
DBLP DOI BibTeX RDF |
|
21 | Weiqi Xu, Yu He |
Study on Lululemon's Marketing Localization Strategy in China Based on the Marketing Theory of 4Cs. |
ICMECG |
2020 |
DBLP BibTeX RDF |
|
21 | Pratap Chandra Mandal |
Ethical Issues and Concerns in Collection of Marketing Information and Marketing Intelligence: Ethical Issue in Collection of Information. |
Int. J. Bus. Intell. Res. |
2019 |
DBLP DOI BibTeX RDF |
|
21 | Petra Perner (eds.) |
Data Mining in Marketing 15th International Workshop on Data Mining in Marketing, DMM@ICDM 2019, New York, USA, July 19, 2019. |
DMM@ICDM |
2019 |
DBLP BibTeX RDF |
|
21 | Tingzhong Wang, Lingli Zhu |
Development Strategy of E-Commerce Network Marketing Based on New Media Marketing Mode. |
DPTA |
2019 |
DBLP DOI BibTeX RDF |
|
21 | Petra Perner |
Functions and Architecture for Automatic Predictive Targeting and Modelling Real-time On-line Behavior. |
DMM@ICDM |
2019 |
DBLP BibTeX RDF |
|
21 | Bo Zhang, B. Zhang |
Precise marketing of precision marketing value chain process on the H group line based on big data. |
J. Intell. Fuzzy Syst. |
2018 |
DBLP DOI BibTeX RDF |
|
21 | |
"Ich gehe davon aus, dass Influencer- Marketing sich im Online-Marketing-Mix fest etablieren wird". |
Wirtschaftsinformatik Manag. |
2018 |
DBLP DOI BibTeX RDF |
|
21 | Marc Oliver Opresnik |
Effective Social Media Marketing Planning - How to Develop a Digital Marketing Plan. |
HCI (13) |
2018 |
DBLP DOI BibTeX RDF |
|
21 | Víctor Wilfredo Bohórquez López, Edwin Huaynate, Christiam Mendez |
Uso de CRM Social para mejorar Campañas de Marketing Dirigido en Sector Minorista - Use of Social CRM to improve Targeted Marketing Campaigns in the Retail Sector. |
AMCIS |
2018 |
DBLP BibTeX RDF |
|
21 | Abdul Waheed, Jianhua Yang |
The Effect of Mobile Marketing and Email Marketing on Exploratory Information Seeking (EIS) Behavior of the Consumers: Communication Through Wireless Technologies. |
Int. J. Enterp. Inf. Syst. |
2017 |
DBLP DOI BibTeX RDF |
|
21 | Supreet Kanwal, Harsh Vardhan Samalia, Gurparkash Singh |
The Role of Marketing Intelligence in Brand Positioning: Perspective of Marketing Professionals. |
J. Cases Inf. Technol. |
2017 |
DBLP DOI BibTeX RDF |
|
21 | Alex Rayón |
Marketing Intelligence: How to Optimize the Marketing Strategy Through Big Data. |
CCIA |
2017 |
DBLP DOI BibTeX RDF |
|
21 | Song Yimeng, Li Huifan |
A Study on the Influencing Mechanism of Social Media Marketing on Relationship Marketing Outcomes: The Moderating Role of Culture Value. |
ICSS |
2016 |
DBLP DOI BibTeX RDF |
|
21 | Sifei Han, Ramakanth Kavuluru |
Exploratory Analysis of Marketing and Non-marketing E-cigarette Themes on Twitter. |
SocInfo (2) |
2016 |
DBLP DOI BibTeX RDF |
|
21 | Sifei Han, Ramakanth Kavuluru |
Exploratory Analysis of Marketing Vs. Non-Marketing Tweets on E-Cigarettes. |
AMIA |
2016 |
DBLP BibTeX RDF |
|
21 | Siwar Jendoubi |
Influencers characterization in a social network for viral marketing perspectives. (Caractérisation des influenceurs dans un réseau social pour des perspectives de Marketing viral). |
|
2016 |
RDF |
|
21 | Mei-Ju Lin, Wei-Tsong Wang |
Explaining Online Customer Repurchase Intentions from a Relationship-Marketing Perspective: An Integration of the 4Rs Marketing Strategy and Customer Trust. |
J. Organ. End User Comput. |
2015 |
DBLP DOI BibTeX RDF |
|
21 | Wei Chen 0013, Fu Li, Tian Lin, Aviad Rubinstein |
Combining Traditional Marketing and Viral Marketing with Amphibious Influence Maximization. |
CoRR |
2015 |
DBLP BibTeX RDF |
|
21 | Wei Chen 0013, Fu Li, Tian Lin, Aviad Rubinstein |
Combining Traditional Marketing and Viral Marketing with Amphibious Influence Maximization. |
EC |
2015 |
DBLP DOI BibTeX RDF |
|
21 | David Bowie, Alexandros Paraskevas, Anastasia Mariussen |
Technology-Driven Online Marketing Performance Measurement: Lessons from Affiliate Marketing. |
Int. J. Online Mark. |
2014 |
DBLP DOI BibTeX RDF |
|
21 | Antonio J. Jara, María Concepción Parra, Antonio F. Skarmeta |
Participative marketing: extending social media marketing through the identification and interaction capabilities from the Internet of things. |
Pers. Ubiquitous Comput. |
2014 |
DBLP DOI BibTeX RDF |
|
21 | Abigail Leigh Phillips |
Systematic Marketing Facilitates Optimal Customer Service: The Marketing Audit of a Rural Public Library System. |
Public Libr. Q. |
2014 |
DBLP DOI BibTeX RDF |
|
21 | Václav Janoscík |
Postinternet Marketing: For a Philosophy and Art of Online Marketing. |
Acta Informatica Pragensia |
2014 |
DBLP DOI BibTeX RDF |
|
21 | Sunil Gupta, Dominique M. Hanssens, John R. Hauser, Donald Lehmann, Bernd Schmitt |
Introduction to Theory and Practice in Marketing Conference Special Section of Marketing Science. |
Mark. Sci. |
2014 |
DBLP DOI BibTeX RDF |
|
21 | S. Miclea, Monica Izvercianu, C.-F. Buciuman |
Implementing the Agile Marketing Audit Using the A-Marketing Balance Scorecard System. |
SOFA (2) |
2014 |
DBLP DOI BibTeX RDF |
|
21 | Shohei Suzuki, Shoichi Morimoto |
Electronic Internal Marketing for Tourism - A New Tourism Marketing Approach. |
ICE-B |
2014 |
DBLP DOI BibTeX RDF |
|
21 | Vinícius Gustavo Trombin |
Using Scenarios in Marketing (O uso de cenários em marketing). |
|
2014 |
RDF |
|
21 | Li Yu 0002, Qiulin Li, Xun Liang 0001 |
Research on Viral Marketing Propagating Oriented to Marketing Context. |
ICIS |
2012 |
DBLP BibTeX RDF |
|
21 | Antonio J. Jara, María Concepción Parra, Antonio Fernandez Gómez-Skarmeta |
Marketing 4.0: A New Value Added to the Marketing through the Internet of Things. |
IMIS |
2012 |
DBLP DOI BibTeX RDF |
|