Search results for "marketing"

Hits ?▲	Authors	Title	Venue	Year	Link	Author keywords
23	Brian Cugelman, Mike Thelwall, Phil Dawes	Can Brotherhood Be Sold Like Soap...Online? An Online Social Marketing and Advocacy Pilot Study Synopsis.	PERSUASIVE	2007	DBLP DOI BibTeX RDF	social marketing, advocacy, campaign, internet, online, behaviour
23	Andrea Tettamanzi, Maria Carlesi, Lucia Pannese, Mauro Santalmasi	Business Intelligence for Strategic Marketing: Predictive Modelling of Customer Behaviour Using Fuzzy Logic and Evolutionary Algorithms.	EvoWorkshops	2007	DBLP DOI BibTeX RDF	Strategic Marketing, Data Mining, Modelling, Evolutionary Algorithms, Forecast, Business Intelligence
23	Sanjeev Swami, Pankaj J. Khairnar	Optimal normative policies for marketing of products with limited availability.	Ann. Oper. Res.	2006	DBLP DOI BibTeX RDF	Product diffusion models, Marketing policies, Optimal control
23	Yoav Shoham, Moshe Tennenholtz	Behavorial mechanism design as an online marketing tool.	EC	2004	DBLP DOI BibTeX RDF	electronic commerce, mechanism design, marketing
23	Dianne P. Bills	Marketing higher education in information technology.	SIGITE Conference	2004	DBLP DOI BibTeX RDF	marketing IT education, student recruiting, tuition reimbursement
23	Brandon Bentley, Valerie Dixon, Ilana Rozanes, Patrick Farmer	Marketing computer support services through relationship and training strategies.	SIGUCCS	2003	DBLP DOI BibTeX RDF	training, marketing, customer relationship management, workshops, faculty development, instructional technology, course management
23	Ronald R. Yager	Targeted E-commerce Marketing Using Fuzzy Intelligent Agents.	IEEE Intell. Syst.	2000	DBLP DOI BibTeX RDF	pattern recognition, e-commerce, intelligent agents, fuzzy sets, targeted marketing
23	Gregory Piatetsky-Shapiro, Sam Steingold	Measuring Lift Quality in Database Marketing.	SIGKDD Explor.	2000	DBLP DOI BibTeX RDF	lift curves, measurement, ROC, database marketing
23	Wendy Gersten, Rüdiger Wirth, Dirk Arndt	Predictive modeling in automotive direct marketing: tools, experiences and open issues.	KDD	2000	DBLP DOI BibTeX RDF	Clementine, evaluation measures, direct marketing, data mining process, CRISP-DM
23	Siddhartha Bhattacharyya	Evolutionary algorithms in data mining: multi-objective performance modeling for direct marketing.	KDD	2000	DBLP DOI BibTeX RDF	Pareto-optimal models, data mining, evolutionary computation, multiple objectives, database marketing
23	Joyce Davidson	A Total Workout: Cross - training Customer Services and Marketing.	SIGUCCS	1999	DBLP DOI BibTeX RDF	marketing the ITS organization, customer service
21	Marko Robnik-Sikonja, Kris Brijs, Koen Vanhoof	Ordinal Evaluation: A New Perspective on Country Images.	ICDM	2009	DBLP DOI BibTeX RDF
21	Jianqiang Hu, Feng E. Luo, Guiping Liao	A Building an e-Agriculture Business Integration Platform with Web Services Composition.	ISIP	2008	DBLP DOI BibTeX RDF	e-Agriculture, WSCF, Web services composition
21	Yaohua Chen, Yan Zhao 0001, Yiyu Yao	A Profit-Based Business Model for Evaluating Rule Interestingness.	Canadian AI	2007	DBLP DOI BibTeX RDF
21	Stefan Figge, Sven Theysohn	Quantifizierung IKS-basierter Marktleistungen.	Wirtschaftsinf.	2006	DBLP DOI BibTeX RDF	Mobile Telecommunications Industry, Business Models, Mobile Commerce, Conjoint-Analysis
21	Hien Nguyen 0002, Judith Masthoff	Towards an Architecture for an Adaptive Persuasive System.	PERSUASIVE	2006	DBLP DOI BibTeX RDF
21	Maysa Rezende, Ricardo Luís de Freitas, Gilberto Shigueo Nakamiti	HINT- A Hybrid Intelligent System for Telecommunications.	HIS	2006	DBLP DOI BibTeX RDF	Data Mining, Application, Case-Based Reasoning, Rule-Based Reasoning
21	Jessica Hsiaofen Chen, Eric T. G. Wang	Internalization in Technology Innovation: A Case of CRM Adoption.	HICSS	2006	DBLP DOI BibTeX RDF
21	María José del Jesus, Pedro González 0001, Francisco Herrera, Mikel Mesonero	Evolutionary Induction of Descriptive Rules in a Market Problem.	Intelligent Data Mining	2005	DBLP DOI BibTeX RDF
21	G. Niklas Norén, Roland Orre, Andrew Bate	A hit-miss model for duplicate detection in the WHO drug safety database.	KDD	2005	DBLP DOI BibTeX RDF	hit-miss model, mixture models, duplicate detection
21	Janice C. Sipior, Burke T. Ward, Georgina R. Roselli	A United States perspective on the ethical and legal issues of spyware.	ICEC	2005	DBLP DOI BibTeX RDF	trespass, privacy, ethics, law, spyware
21	Rahul Bhaskar, Yi Zhang	CRM Systems Used for Targeting Market: A Case at Cisco Systems.	ICEBE	2005	DBLP DOI BibTeX RDF
21	Melody Y. Kiang, Jenny Gilsdorf, Robert T. H. Chi	Understand User Preference of Online Shoppers.	EEE	2004	DBLP DOI BibTeX RDF	Internet Typology, E-Commerce, E-tailing
21	Yong-Hyuk Kim, Byung Ro Moon	Multi-campaign Assignment Problem and Optimizing Lagrange Multipliers.	GECCO	2003	DBLP DOI BibTeX RDF
21	Naohiro Kaji, Khaled Ragab, Takanori Ono, Kinji Mori	Autonomous Cooperation Technologies for Achieving Real Time Property and Fault Tolerance in Service Oriented Community System.	ICDCS Workshops	2003	DBLP DOI BibTeX RDF
21	Pedro M. Domingos, Matthew Richardson	Learning from Networks of Examples.	EPIA	2003	DBLP DOI BibTeX RDF
21	Qiang Yang 0001, Hong Cheng	Mining Case Bases for Action Recommendation.	ICDM	2002	DBLP DOI BibTeX RDF
21	Takanori Ono, Khaled Ragab, Naohiro Kaji, Kinji Mori	Service Oriented Communication Technology for Achieving Assurance.	ICDCS Workshops	2002	DBLP DOI BibTeX RDF	Local Majority, Community, Autonomy, Information Service
21	Eunsook Jin, Jungmin Seo, Kwangjoon Lee, Ju-Won Song	Constructing a Data Map of Korea Telecom.	ER	2001	DBLP DOI BibTeX RDF
21	Susan A. Mengel, Locke M. Carter, Joyce Falkenberg	A Perspective on Three Cooperating Courses.	CSEE&T	2000	DBLP DOI BibTeX RDF	Software Engineering, Collaboration, Teamwork, Undergraduate Education
21	Martin Natter, Markus Feurstein, Andreas Mild, Alfred Taudes, Michael Trcka, Georg Dorffner, Christian Merz	Learning in the Artificial Factory.	HICSS	2000	DBLP DOI BibTeX RDF
21	Jonathan Rose, Sinan Kaptanoglu, Clive McCarthy, Rob Smith, Sandip Vij, Steve Taylor	Constraints from Hell: How to Tell Makes a Good FPGA (Panel).	FPGA	1998	DBLP DOI BibTeX RDF
21	Sean Tang, Sriya Musunuru, Baoshi Zong, Brooks Thornton	Quantifying Marketing Performance at Channel-Partner Level by Using Marketing Mix Modeling (MMM) and Shapley Value Regression.	CoRR	2024	DBLP DOI BibTeX RDF
21	Hussain A. H. Awad, Khalid M. Aboalganam	The impact of e-marketing and marketing orientation on firm performance with moderating role of social media usage.	Int. J. Bus. Inf. Syst.	2023	DBLP DOI BibTeX RDF
21	Mithun Nandy, Soma Sinha Roy	Is there any impact of digital marketing on marketing communication?: evidence from a FMCG company.	Int. J. Electron. Bus.	2023	DBLP DOI BibTeX RDF
21	Matti Haverila, Eric Li, Jenny Carita Twyford, Caitlin McLaughlin	The quality of big data marketing analytics (BDMA), user satisfaction, value for money and reinvestment intentions of marketing professionals.	J. Syst. Inf. Technol.	2023	DBLP DOI BibTeX RDF
21	Xianhong Xu, Fengyang Sun	Research on the Management Strategy of Marketing Personnel Loss Risk Based on Big Data Marketing.	SNPD-Winter	2023	DBLP DOI BibTeX RDF
21	Yiran Su, Emma Junhong Wang, Pierre Berthon	Ethical Marketing AI?A Structured Literature Review of the Ethical Challenges Posed by Artificial Intelligence in the Domains of Marketing and Consumer Behavior.	HICSS	2023	DBLP BibTeX RDF
21	Hajar Makry	Enhancing Marketing Education: Experimenting Learning by Doing Method in Operational Marketing.	RIIFORUM	2023	DBLP DOI BibTeX RDF
21	Olivier Lindamulage De Silva	On the efficiency of decentralized epidemic management and competitive viral marketing. (Efficacité de la gestion décentralisée des épidémies et du marketing viral concurrentiel).		2023	RDF
21	Zhiqin Li	Construction of Marketing Curriculum System Based on Blending Learning "3+2" Joint Training of Higher Vocational and Undergraduate Education Using NLP for Marketing Document Management and Information Retrieval.	ACM Trans. Asian Low Resour. Lang. Inf. Process.	2022	DBLP DOI BibTeX RDF
21	Guangming Cao, Na Tian, Charles Blankson	Big Data, Marketing Analytics, and Firm Marketing Capabilities.	J. Comput. Inf. Syst.	2022	DBLP DOI BibTeX RDF
21	Yousra Allam, Hebatalla Kaoud	Social Marketing for Social Change: The Case of Egyptian Social Marketing Campaign in Educating Positive Parental Behavior.	Int. J. Interact. Mob. Technol.	2022	DBLP DOI BibTeX RDF
21	Pratap Chandra Mandal	Marketing Information and Marketing Intelligence: Generation of Customer Insights.	Int. J. Technol. Diffusion	2022	DBLP DOI BibTeX RDF
21	Muhammad Sabbir Rahman, Md Afnan Hossain, Fadi Abdel Muniem Abdel Fattah	Does marketing analytics capability boost firms' competitive marketing performance in data-rich business environment?	J. Enterp. Inf. Manag.	2022	DBLP DOI BibTeX RDF
21	Eugene J. M. Lewis	A Literature Review on the Marketing Partnership Challenge: HCT and TAM in Areas of Real Estate Development, Marketing, and Training.	Int. J. Smart Educ. Urban Soc.	2022	DBLP DOI BibTeX RDF
21	Eugene J. M. Lewis	Technology Marketing: The Shift of Marketing Through Critical Technology Explained in the Real Estate Industry.	Int. J. Smart Educ. Urban Soc.	2022	DBLP DOI BibTeX RDF
21	Jan Lies	Marketing Intelligence: Boom or Bust of Service Marketing?	Int. J. Interact. Multim. Artif. Intell.	2022	DBLP DOI BibTeX RDF
21	Dimitrios Belias, Ioannis Rossidis, Angelos Ntalakos, Nikolaos Trihas	Digital Marketing: The Case of Digital Marketing Strategies on Luxurious Hotels.	CENTERIS/ProjMAN/HCist	2022	DBLP DOI BibTeX RDF
21	Zhiqin Cui, Fei Wang, Ying Wang, Jing Zhao	How Digital Content Marketing of E-commerce Retailers Influence Their Sales Performance? An Empirical Study from the Integrated Marketing Perspective.	WHICEB	2022	DBLP BibTeX RDF
21	Karry Kailin Hsu, Wei-Hsi Hung	Social media marketing: A bibliometric study in digital marketing literatures.	ICEB	2022	DBLP BibTeX RDF
21	Haohai Wang, Chaiyawit Muangmee, Nusanee Meekaewkunchorn, Honghua Cao, Tatchapong Sattabut	Evaluating the Marketing Strategy of Sports and Fitness Enterprises based on 4C Marketing Theory.	MSIE	2022	DBLP DOI BibTeX RDF
21	Maksud Obitovich Kurolov	A systematic mapping study of using digital marketing technologies in health care: the state of the art of digital healthcare marketing.	ICFNDS	2022	DBLP DOI BibTeX RDF
21	Nafosat Sharopova	Linking the potentials of customer behavior focused digital marketing technologies and entrepreneurship growth: Developing an analytical hierarchy process framework of business growth supported by digital marketing technologies.	ICFNDS	2022	DBLP DOI BibTeX RDF
21	Abdulaziz Aliev, Djavlonbek Kadirov	Digital Marketing and Smart Technology Marketing Systems as the Future of Metaverse.	NEW2AN	2022	DBLP DOI BibTeX RDF
21	José Carlos Sá, Manuel Sousa Pereira, Sérgio Almeida 0005	Lean Marketing: Application of the Lean Six Sigma to Marketing - Case Study.	WorldCIST (3)	2022	DBLP DOI BibTeX RDF
21	José Carlos Sá, Manuel Sousa Pereira, Sérgio Almeida 0005	Lean Marketing: Application of the Lean Six Sigma to Marketing - Case Study.	WorldCIST (2)	2022	DBLP DOI BibTeX RDF
21	Techane Bosona, Girma Gebresenbet	Multipurpose simulation model for pasture-based mobile Automated Milking and Marketing System, Part-I: Pasture, milk yield, and milk marketing characteristics.	Comput. Electron. Agric.	2021	DBLP DOI BibTeX RDF
21	Peter John Stokes, Brian Jones, Howard Kline	The Rhetoric and Realities of Internet Technologies on Trade Union Marketing: Marketing, Communications, Resistance.	Int. J. Technol. Hum. Interact.	2021	DBLP DOI BibTeX RDF
21	Dimitrios Buhalis, Katerina Volchek	Bridging marketing theory and big data analytics: The taxonomy of marketing attribution.	Int. J. Inf. Manag.	2021	DBLP DOI BibTeX RDF
21	Darrell Norman Burrell, Aikyna Finch, Eugene J. M. Lewis, Maurice E. Dawson, Karen D. Bovell	How Sustainable Marketing Strategies Apply Digital Economy Innovations in Cyber Marketing and Digital Communications for Colleges.	Int. J. Innov. Digit. Econ.	2021	DBLP DOI BibTeX RDF
21	Kian Yeik Koay, Chai Wen Teoh, Patrick Chin-Hooi Soh	Instagram influencer marketing: Perceived social media marketing activities and online impulse buying.	First Monday	2021	DBLP DOI BibTeX RDF
21	Hua Ke, Ying Jiang	Equilibrium analysis of marketing strategies in supply chain with marketing efforts induced demand considering free riding.	Soft Comput.	2021	DBLP DOI BibTeX RDF
21	Hong Nguyen Thi	Overview of Social Media Marketing and Starbucks' Social Media Marketing Strategy.	ICRMAT	2021	DBLP DOI BibTeX RDF
21	L. Kadrkhuja Djuraxodjaevich Boboev, Ulugbek Rustamovich Khalikov, Dilshod Anvarjonovich Ismailov	The Automotive Industry's Digital Marketing: A Comparison of Traditional and Digital Marketing Techniques.	ICFNDS	2021	DBLP DOI BibTeX RDF
21	Adheesh Budree, Warren Driver, Abongile Pandle, Gandidzanwa Tanaka	The Impact of Social Media Marketing on Impulse Buying.	HCI (14)	2021	DBLP DOI BibTeX RDF
21	Cristian G. Popescu, Raluca Ion	First Steps in the Entrepreneurial Practice of Marketing.	HCI (14)	2021	DBLP DOI BibTeX RDF
21	Tsung-Yi Chen, Yuh-Min Chen, Meng-Che Tsai	A Status Property Classifier of Social Media User's Personality for Customer-Oriented Intelligent Marketing Systems: Intelligent-Based Marketing Activities.	Int. J. Semantic Web Inf. Syst.	2020	DBLP DOI BibTeX RDF
21	Bartosz Wawrowski, Iwona Otola	Social Media Marketing in Creative Industries: How to Use Social Media Marketing to Promote Computer Games?	Inf.	2020	DBLP DOI BibTeX RDF
21	Christina Miclau, Barbara Woerz, Laura Heiland, Dennis Hess, Beatrice Weber, Alice Emmler, Hans-Peter Saar, Jonas Belke, Niklas Hose, Oxana Ernst, Andrea Mueller	User Experience Testing vs. Marketing Experts - Can Empirical Research Beat Practical Knowledge in Dialog Marketing?	HCI (24)	2020	DBLP DOI BibTeX RDF
21	Erika Galvez-Torres, Milagros Cruz-Alfaro, Carlos Cespedes-Blanco, Carlos Raymundo, Néstor Mamani-Macedo, Francisco Dominguez	B2B Marketing Method Adapted to Sales Improvement Through the Implementation of ABC Classification Tool and Inbound Marketing in SMEs.	AHFE (9)	2020	DBLP DOI BibTeX RDF
21	Weiqi Xu, Yu He	Study on Lululemon's Marketing Localization Strategy in China Based on the Marketing Theory of 4Cs.	ICMECG	2020	DBLP BibTeX RDF
21	Pratap Chandra Mandal	Ethical Issues and Concerns in Collection of Marketing Information and Marketing Intelligence: Ethical Issue in Collection of Information.	Int. J. Bus. Intell. Res.	2019	DBLP DOI BibTeX RDF
21	Petra Perner (eds.)	Data Mining in Marketing 15th International Workshop on Data Mining in Marketing, DMM@ICDM 2019, New York, USA, July 19, 2019.	DMM@ICDM	2019	DBLP BibTeX RDF
21	Tingzhong Wang, Lingli Zhu	Development Strategy of E-Commerce Network Marketing Based on New Media Marketing Mode.	DPTA	2019	DBLP DOI BibTeX RDF
21	Petra Perner	Functions and Architecture for Automatic Predictive Targeting and Modelling Real-time On-line Behavior.	DMM@ICDM	2019	DBLP BibTeX RDF
21	Bo Zhang, B. Zhang	Precise marketing of precision marketing value chain process on the H group line based on big data.	J. Intell. Fuzzy Syst.	2018	DBLP DOI BibTeX RDF
21		"Ich gehe davon aus, dass Influencer- Marketing sich im Online-Marketing-Mix fest etablieren wird".	Wirtschaftsinformatik Manag.	2018	DBLP DOI BibTeX RDF
21	Marc Oliver Opresnik	Effective Social Media Marketing Planning - How to Develop a Digital Marketing Plan.	HCI (13)	2018	DBLP DOI BibTeX RDF
21	Víctor Wilfredo Bohórquez López, Edwin Huaynate, Christiam Mendez	Uso de CRM Social para mejorar Campañas de Marketing Dirigido en Sector Minorista - Use of Social CRM to improve Targeted Marketing Campaigns in the Retail Sector.	AMCIS	2018	DBLP BibTeX RDF
21	Abdul Waheed, Jianhua Yang	The Effect of Mobile Marketing and Email Marketing on Exploratory Information Seeking (EIS) Behavior of the Consumers: Communication Through Wireless Technologies.	Int. J. Enterp. Inf. Syst.	2017	DBLP DOI BibTeX RDF
21	Supreet Kanwal, Harsh Vardhan Samalia, Gurparkash Singh	The Role of Marketing Intelligence in Brand Positioning: Perspective of Marketing Professionals.	J. Cases Inf. Technol.	2017	DBLP DOI BibTeX RDF
21	Alex Rayón	Marketing Intelligence: How to Optimize the Marketing Strategy Through Big Data.	CCIA	2017	DBLP DOI BibTeX RDF
21	Song Yimeng, Li Huifan	A Study on the Influencing Mechanism of Social Media Marketing on Relationship Marketing Outcomes: The Moderating Role of Culture Value.	ICSS	2016	DBLP DOI BibTeX RDF
21	Sifei Han, Ramakanth Kavuluru	Exploratory Analysis of Marketing and Non-marketing E-cigarette Themes on Twitter.	SocInfo (2)	2016	DBLP DOI BibTeX RDF
21	Sifei Han, Ramakanth Kavuluru	Exploratory Analysis of Marketing Vs. Non-Marketing Tweets on E-Cigarettes.	AMIA	2016	DBLP BibTeX RDF
21	Siwar Jendoubi	Influencers characterization in a social network for viral marketing perspectives. (Caractérisation des influenceurs dans un réseau social pour des perspectives de Marketing viral).		2016	RDF
21	Mei-Ju Lin, Wei-Tsong Wang	Explaining Online Customer Repurchase Intentions from a Relationship-Marketing Perspective: An Integration of the 4Rs Marketing Strategy and Customer Trust.	J. Organ. End User Comput.	2015	DBLP DOI BibTeX RDF
21	Wei Chen 0013, Fu Li, Tian Lin, Aviad Rubinstein	Combining Traditional Marketing and Viral Marketing with Amphibious Influence Maximization.	CoRR	2015	DBLP BibTeX RDF
21	Wei Chen 0013, Fu Li, Tian Lin, Aviad Rubinstein	Combining Traditional Marketing and Viral Marketing with Amphibious Influence Maximization.	EC	2015	DBLP DOI BibTeX RDF
21	David Bowie, Alexandros Paraskevas, Anastasia Mariussen	Technology-Driven Online Marketing Performance Measurement: Lessons from Affiliate Marketing.	Int. J. Online Mark.	2014	DBLP DOI BibTeX RDF
21	Antonio J. Jara, María Concepción Parra, Antonio F. Skarmeta	Participative marketing: extending social media marketing through the identification and interaction capabilities from the Internet of things.	Pers. Ubiquitous Comput.	2014	DBLP DOI BibTeX RDF
21	Abigail Leigh Phillips	Systematic Marketing Facilitates Optimal Customer Service: The Marketing Audit of a Rural Public Library System.	Public Libr. Q.	2014	DBLP DOI BibTeX RDF
21	Václav Janoscík	Postinternet Marketing: For a Philosophy and Art of Online Marketing.	Acta Informatica Pragensia	2014	DBLP DOI BibTeX RDF
21	Sunil Gupta, Dominique M. Hanssens, John R. Hauser, Donald Lehmann, Bernd Schmitt	Introduction to Theory and Practice in Marketing Conference Special Section of Marketing Science.	Mark. Sci.	2014	DBLP DOI BibTeX RDF
21	S. Miclea, Monica Izvercianu, C.-F. Buciuman	Implementing the Agile Marketing Audit Using the A-Marketing Balance Scorecard System.	SOFA (2)	2014	DBLP DOI BibTeX RDF
21	Shohei Suzuki, Shoichi Morimoto	Electronic Internal Marketing for Tourism - A New Tourism Marketing Approach.	ICE-B	2014	DBLP DOI BibTeX RDF
21	Vinícius Gustavo Trombin	Using Scenarios in Marketing (O uso de cenários em marketing).		2014	RDF
21	Li Yu 0002, Qiulin Li, Xun Liang 0001	Research on Viral Marketing Propagating Oriented to Marketing Context.	ICIS	2012	DBLP BibTeX RDF
21	Antonio J. Jara, María Concepción Parra, Antonio Fernandez Gómez-Skarmeta	Marketing 4.0: A New Value Added to the Marketing through the Internet of Things.	IMIS	2012	DBLP DOI BibTeX RDF