Search results for "Marketing"

Hits ?▲	Authors	Title	Venue	Year	Link	Author keywords
21	Bekim Fetaji, Amir Demiri	Social networking software use in social media marketing vs. traditional marketing: case study in Macedonia.	BCI	2012	DBLP DOI BibTeX RDF
21	Marc Fischer 0001, Sönke Albers, Nils Wagner, Monika Frie	Practice Prize Winner - Dynamic Marketing Budget Allocation Across Countries, Products, and Marketing Activities.	Mark. Sci.	2011	DBLP DOI BibTeX RDF
21	V. Kumar, S. Sriram 0001, Anita Luo, Pradeep K. Chintagunta	Assessing the Effect of Marketing Investments in a Business Marketing Context.	Mark. Sci.	2011	DBLP DOI BibTeX RDF
21	Preyas S. Desai	Editorial - Marketing Science: Marketing and Science.	Mark. Sci.	2011	DBLP DOI BibTeX RDF
21	Yong Seog Kim, Vinh Loc Tran	Selecting Core Target Users for Online Social Networking Marketing with Target Marketing: A Preliminary Report.	AMCIS	2011	DBLP BibTeX RDF
21	Christiane Schatte, Petra Perner	About the Use of Data Bases for Data Mining in Direct Marketing.	ICDM (Workshops)	2011	DBLP BibTeX RDF
21	Andrea Ahlemeyer-Stube	Challenges and Techniques of Predictive Marketing.	ICDM (Workshops)	2011	DBLP BibTeX RDF
21	Val A. Hooper, Sid L. Huff, Peter C. Thirkell	The impact of IS-marketing alignment on marketing performance and business performance.	Data Base	2010	DBLP DOI BibTeX RDF
21	Doo Min Kyun, So Young Sohn, Jong Seok Kim	Multi-level association rules for MP3P marketing strategies based on extensive marketing survey data.	Expert Syst. Appl.	2009	DBLP DOI BibTeX RDF
21	Young Ae Kim, Hee Seok Song, Soung Hie Kim	A new marketing strategy map for direct marketing.	Knowl. Based Syst.	2009	DBLP DOI BibTeX RDF
21	Elena Maceviciute	Review of: Mullins, James L. (ed.) Library management and marketing in a multicultural world: Proceedings of the 2006 IFLA Management and Marketing Section's Conference, Shanghai, 16-17 August, 2006. Munich: KG Saur, 2007.	Inf. Res.	2008	DBLP BibTeX RDF
21	Nathalie T. M. Demoulin	Marketing decision support system openness: A means of improving managers' understanding of marketing phenomena.	Decis. Support Syst.	2007	DBLP DOI BibTeX RDF
21	Roger Bennett	Sources and use of marketing information by marketing managers.	J. Documentation	2007	DBLP DOI BibTeX RDF
21	Val A. Hooper, Sid L. Huff, Peter C. Thirkell	IS-Marketing Alignment: Its Impacts on Marketing Performance and on Business Performance.	ECIS	2007	DBLP BibTeX RDF
21	Afef Denguir	Un cadre possibiliste pour l'aide à la décision multicritère et multi-acteurs - Application au marketing et au benchmarking de sites e-commerce. (Possibilistic framework for multicriteria and multi actors decision aiding: Application for marketing and benchmarking of e-commerce websites).		2007	RDF
21	Francisco José Berlanga, María José del Jesus, Pedro González 0001, Francisco Herrera, Mikel Mesonero	Multiobjective Evolutionary Induction of Subgroup Discovery Fuzzy Rules: A Case Study in Marketing.	ICDM	2006	DBLP DOI BibTeX RDF	descriptive induction, Data mining, subgroup discovery, genetic fuzzy systems, multiobjective evolutionary algorithms
21	Cláudio Luiz Chiusoli	An exploratory study on typology and marketing information system (Um estudo exploratório sobre tipologia e sistema de informação de marketing).		2005	RDF
21	Stéphane Chauvin	Incertitude du Ciblage Marketing.	DMAS	2005	DBLP BibTeX RDF
21	Shannon Sue Scullin, Jerry Fjermestad, Nicholas C. Romano Jr.	E-relationship marketing: changes in traditional marketing as an outcome of electronic customer relationship management.	J. Enterp. Inf. Manag.	2004	DBLP DOI BibTeX RDF
21	Joseph N. Rogé, Subhra Chakrabarty	Waiting for the other Shoe to Drop: Has Information Technology Integrated Marketing Operations with Marketing Strategy?	J. Comput. Inf. Syst.	2003	DBLP BibTeX RDF
21	Youcheng Wang, Daniel R. Fesenmaier	Assessing the Determinants of the Success of Web-based Marketing Strategies by Destination Marketing Organizations in the United States.	ENTER	2003	DBLP DOI BibTeX RDF
21	John Worthy, Nicholas Graham	Electronic Marketing: New Rules for Electronic Marketing - An Obstacle to M-Commerce?	Comput. Law Secur. Rev.	2002	DBLP DOI BibTeX RDF
21	Melody Y. Kiang, T. S. Raghu 0001, Kevin Huei-Min Shang	Marketing on the Internet - who can benefit from an online marketing approach?	Decis. Support Syst.	2000	DBLP DOI BibTeX RDF
21	Lutz Hildebrandt, Udo Wagner	Marketing and operations research - a literature survey Marketing und Operations Research - Eine Literaturübersicht.	OR Spectr.	2000	DBLP DOI BibTeX RDF
21	Heribert Reisinger, Engelbert J. Dockner, Artur Baldauf	Examining the interaction of marketing and financing decisions in a dynamic environment Die Analyse der Beziehungen von Marketing- und Finanzierungsentscheidungen in einem dynamischen Umfeld.	OR Spectr.	2000	DBLP DOI BibTeX RDF
21	Michael S. Lane, Angèle L. M. Cavaye	Integrating Web and Database Marketing: Australian Study of Direct Marketing Firms.	J. Res. Pract. Inf. Technol.	2000	DBLP BibTeX RDF
21	Ann Schlosser, Alaina Kanfer	Culture Clash in Internet Marketing: Implications for Marketing Practices.	Handbook of Electronic Commerce	2000	DBLP DOI BibTeX RDF
21	Michael S. Lane, Angèle L. M. Cavaye	IT and Marketing Aligned in the Evolutionary Development of Internet Marketing Web Sites.	PACIS	2000	DBLP BibTeX RDF
21	Fred K. Augustine Jr., Gary C. Oliphant	Marketing in the e-commerce model: the state of the art in marketing the enterprise web site.	IRMA Conference	2000	DBLP BibTeX RDF
21	Parsis Dastani	Optimierte Werbeträgerplanung mit Neuronalen Netzen im Database Marketing.	Data Mining im praktischen Einsatz	2000	DBLP DOI BibTeX RDF
21	Miriam Bretzke	O marketing de relacionamento transformando a organização para competir em tempo real: integração entre tecnologia da informação e marketing.		1999	RDF
21	Jörg Link, Volker G. Hildebrand	Integration des Database-Marketing und Computer Aided Selling (CAS) - der Weg zum Individual Marketing.	HMD Prax. Wirtsch.	1997	DBLP BibTeX RDF
21	Matthias Meyer	Decision Support im Marketing mit Case-Based Reasoning - am Beispiel der Marketing-Budgetierung im Außendienst.	XPS	1997	DBLP BibTeX RDF
21	Matthias Rehme	Multimediale Marketing-Dokumentation: Einsatzmöglichkeiten digitaler Dokumentationssysteme im Marketing.		1997	RDF
21	Ingo A. Zborschil	Der Technische Kundendienst als eigenständiges Marketing-Objekt: Besonderheiten, Probleme und Gestaltungsmöglichkeiten eines dienstleistungsspezifischen Kundendienst-Marketing - dargestellt am Beispiel der EDV-Branche.		1994	RDF
21	Christian Huldi	Database-Marketing: Inhalt und Funktionen eines Database-Marketing-Systems, Aspekte des erfolgreichen Einsatzes sowie organisatorische Gesichtspunkte.		1992	RDF
21	Mary A. Higby, Badie N. Farah	The status of marketing information systems, decision support systems and expert systems in the marketing function of U.S. firms.	Inf. Manag.	1991	DBLP DOI BibTeX RDF
20	Stephen L. France, J. Douglas Carroll	Visualizing the Competitive Structure of Online Auctions.	ICDM	2009	DBLP DOI BibTeX RDF	Visualization, Auctions, Marketing, MDS, Bidding
20	Yau-Tzu Ma, Andrea Crestan	Taiwan's challenges for significant international tourism market growth.	D.GO	2009	DBLP BibTeX RDF	Taiwanese government policies and initiatives, force field analysis, tourism marketing, information technology
20	Teng-Kai Fan, Chia-Hui Chang	Sentiment-Oriented Contextual Advertising.	ECIR	2009	DBLP DOI BibTeX RDF	Marketing, Web Advertising, Sentiment Detection
20	Lior Rokach, Lihi Naamani, Armin Shmilovici	Pessimistic cost-sensitive active learning of decision trees for profit maximizing targeting campaigns.	Data Min. Knowl. Discov.	2008	DBLP DOI BibTeX RDF	Reinforcement learning, Decision trees, Active learning, Cost-sensitive learning, Design of experiments, Direct marketing
20	Xinwu Li	Automobile Enterprise's Mixed Sale Mode Based on E-commerce Supply Chain Management.	ISECS	2008	DBLP DOI BibTeX RDF	E-commerce sales mode, Mixed marketing mode, Automobile enterprises, Supply chain management
20	Ali Selamat, Siti Dianah Abdul Bujang	The Design of Model Checking Agent for SMS Management System.	KES-AMSTA	2008	DBLP DOI BibTeX RDF	model checking agent, SMS management system, direct sales and network marketing, e-business
20	Shan He 0002, Renan G. Cattelan, Darko Kirovski	Modeling viral economies for digital media.	EuroSys	2008	DBLP DOI BibTeX RDF	incentive-based economies, multimedia distribution, scale-free networks, dynamic pricing, viral marketing
20	George Baourakis, George Baltas, Meline Izmiryan, Nikos Kalogeras	Brand preference: A comparative consumer study in selected EU countries.	Oper. Res.	2007	DBLP DOI BibTeX RDF	Brand choice, marketing research, multivariate analysis, consumer behaviour, market segmentation
20	Tianyi Jiang, Alexander Tuzhilin	Dynamic Micro Targeting: Fitness-Based Approach to Predicting Individual Preferences.	ICDM	2007	DBLP DOI BibTeX RDF	marketing application, micro targeting, personalization, Customer segmentation, customer profiles
20	Oliver Thomas, Bettina Hermes, Peter Loos	Towards a Reference Process Model for Event Management.	Business Process Management Workshops	2007	DBLP DOI BibTeX RDF	Event marketing, Business process, Process model, Process modeling, Reference model, Reference modeling, Event management
20	Dorin Militaru	Consumer behavior in electronic commerce environments and fashion effect.	ICEC	2007	DBLP DOI BibTeX RDF	fashion effect, electronic commerce, marketing, consumer behavior, Europe, consumers, internet shopping
20	Elchanan Mossel, Sébastien Roch	On the submodularity of influence in social networks.	STOC	2007	DBLP DOI BibTeX RDF	social networks, coupling, viral marketing, submodularity
20	Yong-Hyuk Kim, Byung Ro Moon	Multicampaign Assignment Problem.	IEEE Trans. Knowl. Data Eng.	2006	DBLP DOI BibTeX RDF	Personalized marketing, multicampaign assignment, dynamic programming, heuristic algorithms
20	Ingvar Tjøstheim, Joachim Lous	Attracting Visitors - Using Computer Games Technology to Build a VR-Museum.	ENTER	2006	DBLP DOI BibTeX RDF	computer games technology, travel websites, human computer interaction, marketing, cultural heritage
20	Katsutoshi Yada, Kosuke Ohno	Knowledge Discovery from Click Stream Data and Effective Site Management.	JSAI	2006	DBLP DOI BibTeX RDF	click stream data, site management, Internet mall, marketing strategy
20	Shailey Minocha, Marian Petre, Ekaterini Tzanidou, Geke van Dijk, Dave Roberts, Nick Gassman, Nicola Millard, Barry Day, David Travis	Evaluating e-commerce environments: approaches to cross-disciplinary investigation.	CHI Extended Abstracts	2006	DBLP DOI BibTeX RDF	relationship marketing, usability techniques, usability, e-commerce, expectations, consumer behaviour
20	Roger Clarke	A major impediment to B2C success is...the concept 'B2C'.	ICEC	2006	DBLP DOI BibTeX RDF	impediments, privacy policy statements, terms of contract, privacy, marketing, adoption, eCommerce
20	Néjib Moalla, Abdelaziz Bouras, Gilles Neubert, Yacine Ouzrout	Toward Data Compliance in Vaccine Industry: Interoperability to Align Business and Information Systems.	ICEIS (Selected Papers)	2006	DBLP DOI BibTeX RDF	Vaccine industry, Marketing Authorizations, Interoperability, ERP, Compliance, health Information Systems
20	Lutz Prechelt, Daniel J. Hutzel	Market forces and end-user programming for mission-critical systems.	ACM SIGSOFT Softw. Eng. Notes	2005	DBLP DOI BibTeX RDF	marketing requirements, quality assurance, workflow modeler, workflow engine
20	Yi Fen Kao, Panos Louvieris, Jan Powell-Perry, Dimitrios Buhalis	E-Satisfaction of NTO's Website Case Study: Singapore Tourism Board's Taiwan Website.	ENTER	2005	DBLP DOI BibTeX RDF	National Tourism Organisation (NTO), Singapore Tourism Board (STB), website, Satisfaction, Internet marketing, Taiwan
20	Jee-Hee Han, Juline E. Mills	Use of Problematic Integration Theory in Destination Online Promotional Activities: The Case of Australia.com in the United States Market.	ENTER	2005	DBLP DOI BibTeX RDF	destination marketing organization (DMO), online travel purchase behavior, online consumer attitudinal change, problematic integration theory, Australia
20	Ulrich Rabanser, Francesco Ricci 0001	Recommender Systems: Do They Have a Viable Business Model in e-Tourism?.	ENTER	2005	DBLP DOI BibTeX RDF	Recommendation Technologies, DMO Marketing, Business Models
20	Karolien Hellemans, Robert Govers	European Tourism Online: Comparative Content Analysis of the ETC Website and Corresponding National NTO Websites.	ENTER	2005	DBLP DOI BibTeX RDF	website content analysis, text, pictures, online marketing
20	Kenneth Janz, Emily Gruenert	Developing a comprehensive communication strategy to meet the needs of various stakeholder groups.	SIGUCCS	2005	DBLP DOI BibTeX RDF	communications assessment, technology planning, collaboration, communications, documentation, survey, marketing, focus groups, faculty development, technology training, communication strategies, staff development, support services, technology needs assessment
20	Jaime R. S. Fonseca, Margarida G. M. S. Cardoso	Retail Clients Latent Segments.	EPIA	2005	DBLP DOI BibTeX RDF	Information Criteria, Clustering, Marketing Research, Finite Mixture Models
20	Janet M. Wagner, Deborah Boisvert, Jean-Pierre Kuilboer, Jeffrey M. Keisler, Pratyush Bharati	Cross-functional concentrations merge IT and business concepts.	SIGITE Conference	2005	DBLP DOI BibTeX RDF	cross-functional, education, information systems, management, curriculum, marketing, finance
20	Paul A. Juliano	Residential student support.	SIGUCCS	2004	DBLP DOI BibTeX RDF	residential services, marketing, support
20	Sarah Spiekermann	Product context in EC websites: how consumer uncertainty and purchase risk drive navigational needs.	EC	2004	DBLP DOI BibTeX RDF	electronic commerce, uncertainty, interface design, marketing, perceived risk
20	Miguel-Ángel Sicilia, Elena García-Barriocanal	On fuzziness in relationship value segmentation: applications to personalized e-commerce.	SIGecom Exch.	2003	DBLP DOI BibTeX RDF	e-commerce personalization, relationship marketing, uncertainty, fuzzy set theory, customer value, customer segmentation
20	David Kempe 0001, Jon M. Kleinberg, Éva Tardos	Maximizing the spread of influence through a social network.	KDD	2003	DBLP DOI BibTeX RDF	social networks, approximation algorithms, diffusion of innovations, viral marketing
20	Vincent Chevrin, Alain Derycke, José Rouillard	A theoretical framework to characterize multichannel interaction in electronic commerce.	IHM	2003	DBLP DOI BibTeX RDF	psycholinguistics, interaction, E-marketing, multichannel, media richness theory
20	Carolyn Snyder, Verena Giller, Chauncey E. Wilson, Aaron Marcus	Consultants' forum: successful adaptation during tough economic times.	CHI Extended Abstracts	2003	DBLP DOI BibTeX RDF	HCI consulting, marketing usability, usability consulting, collaboration, knowledge base, consulting
20	Kyo Chul Kang, Jaejoon Lee, Patrick Donohoe	Feature-Oriented Project Line Engineering.	IEEE Softw.	2002	DBLP DOI BibTeX RDF	Product line method, marketing and product plan, feature orientation, product line analysis, component design, product line architecture
20	Irene S. Y. Kwan	A Mental Cognitive Model of Web Semantic for e-Customer Profile.	DEXA Workshops	2002	DBLP DOI BibTeX RDF	Customer-effective web site, Mental Cognitive Model, web semantics, Internet marketing
20	Thomas Puschmann, Rainer Alt	Customer Relationship Management in the Pharmaceutical Industry.	HICSS	2001	DBLP DOI BibTeX RDF	customer centricity, customer orientation, sales, pharmaceutical industry, healthcare portals, process portals, integration, information systems, electronic commerce, service, healthcare, marketing, portals, customer relationship management, ehealth, application architecture
20	Anna Bodi, John Zeleznikow	Software design for electronic banking: managing the user-computer interface.	ACM Conference on Computer Science	1988	DBLP DOI BibTeX RDF	electronic banking, human-computer interaction, software, technology, marketing
17	Nicole Immorlica, Vahab S. Mirrokni	Optimal marketing and pricing over social networks.	WWW	2010	DBLP DOI BibTeX RDF	social networks, influence, revenue maximization
17	Michel Wedel, Roland T. Rust, Tuck Siong Chung	Up close and personalized: a marketing view of recommendation systems.	RecSys	2009	DBLP DOI BibTeX RDF	adaptive personalization systems, recommendation systems, collaborative filtering, particle filtering, markov chain monte carlo
17	Jiajin Huang, Ning Zhong 0001	A Unified Probabilistic Inference Model for Targeted Marketing.	Communications and Discoveries from Multidisciplinary Data	2008	DBLP DOI BibTeX RDF
17	Chris Kanich, Christian Kreibich, Kirill Levchenko, Brandon Enright, Geoffrey M. Voelker, Vern Paxson, Stefan Savage	Spamalytics: an empirical analysis of spam marketing conversion.	CCS	2008	DBLP DOI BibTeX RDF	unsolicited email, spam, conversion
17	Daniel Ronzani	Why Marketing Short Range Devices as Active Radio Frequency Identifiers Might Backfire.	IOT	2008	DBLP DOI BibTeX RDF	short range device (SRD), active tag, Radio frequency identification (RFID), industry, law, passive tag
17	Christian Rohrer, Irene Au, Elissa Darnell, Nancy Dickenson, Shelley Evenson, Klaus Kaasgaard	Design, marketing, strategy: where does user research belong?	CHI Extended Abstracts	2008	DBLP DOI BibTeX RDF	strategy, organizational issues, market research, design managment, user experience research
17	Jashen Chen, Russell K. H. Ching, Margaret Meiling Luo, Chu-Chi Liu	Virtual Experiential Marketing on Online Customer Intentions and Loyalty.	HICSS	2008	DBLP DOI BibTeX RDF
17	Fletcher Lu	Uncovering Fraud in Direct Marketing Data with a Fraud Auditing Case Builder.	PKDD	2007	DBLP DOI BibTeX RDF	Benford’s Law, Reinforcement Learning, Fraud Detection
17	Shahriar Akter, Fumiyo N. Kondo	Mobile Information Services Marketing to Serve the BOP Market.	APSCC	2007	DBLP DOI BibTeX RDF
17	Radhesh B. Nair	How can dynamic disease modeling support strategic marketing at pharmaceutical & biotech companies?	WSC	2007	DBLP DOI BibTeX RDF
17	Stan Kurkovsky, Karthik Harihar	Using ubiquitous computing in interactive mobile marketing.	Pers. Ubiquitous Comput.	2006	DBLP DOI BibTeX RDF	Ubiquitous computing, Wireless networks, Personalization, M-commerce, Context-aware applications
17	Mariangela Franch, Umberto Martini, Luisa Mich, Pierluigi Novi Inverardi, Federica Buffa	The Web as (a Weak) Enabler of New Marketing Approaches. An In-Depth Study of SMTEs in the Dolomites.	ENTER	2006	DBLP DOI BibTeX RDF
17	Jerzy Blaszczynski, Krzysztof Dembczynski, Wojciech Kotlowski, Mariusz Pawlowski	Mining Direct Marketing Data by Ensembles of Weak Learners and Rough Set Methods.	DaWaK	2006	DBLP DOI BibTeX RDF
17	Olivier Couturier, Engelbert Mephu Nguifo	Une approche anthropocentrée interactive pour l'aide à la décision en marketing bancaire.	IHM	2006	DBLP DOI BibTeX RDF	data Mining, human computer interaction, decision support system (DSS), visualisation
17	Sang-Chul Lee, Jae-Young Moon, Yung Ho Suh	A Comparison of Target Customers in Asian Online Game Markets: Marketing Applications of a Two-Level SOM.	ICANN (2)	2006	DBLP DOI BibTeX RDF
17	Sung-Ju Kim, Dong-Sik Yun, Byung-Soo Chang	Association Analysis of Customer Services from the Enterprise Customer Management System.	ICDM	2006	DBLP DOI BibTeX RDF
17	Pedro Gabriel Ferreira, Ronnie Alves, Orlando Belo, Luís Cortesão	Establishing Fraud Detection Patterns Based on Signatures.	ICDM	2006	DBLP DOI BibTeX RDF
17	Zheng Xiang 0001, Daniel R. Fesenmaier	Assessing the Initial Step in the Persuasion Process: META Tags on Destination Marketing Websites.	ENTER	2005	DBLP DOI BibTeX RDF	META tags, persuasive communications, search engine, trip planning
17	Natalie S. Glance, Matthew Hurst, Kamal Nigam, Matthew Siegler, Robert Stockton, Takashi Tomokiyo	Analyzing online discussion for marketing intelligence.	WWW (Special interest tracks and posters)	2005	DBLP DOI BibTeX RDF	content systems, machine learning, information retrieval, text mining, computational linguistics
17	Sang-Yeal Han, Moon Kyo Cho, Mun Kee Choi	Ubitem: A Framework for Interactive Marketing in Location-Based Gaming Environment.	ICMB	2005	DBLP DOI BibTeX RDF
17	Josef A. Mazanec	Inferred Causation Theory: Time for a Paradigm Shift in Marketing Science?.	GfKl	2005	DBLP DOI BibTeX RDF
17	Lia Patrício, Raymond P. Fisk, João Falcão e Cunha, Nuno Jardim Nunes	Customer Experience Requirements for Multi-platform Service Interaction: Bringing Services Marketing to the Elicitation of User Requirements.	RE	2004	DBLP DOI BibTeX RDF
17	Hiroshi Tamura, Yuichi Washida, Yukio Ohsawa	Emerging Scenarios by Using DDM: A Case Study for Japanese Comic Marketing.	KES	2004	DBLP DOI BibTeX RDF
17	Jiajin Huang, Ning Zhong 0001, Chunnian Liu, Yiyu Yao	Adaptive Linear Market Value Functions for Targeted Marketing.	Rough Sets and Current Trends in Computing	2004	DBLP DOI BibTeX RDF
17	Robin D. Krause	Managing higher ed web sites: balancing the need for timely updates, the requirements of institutional marketing, and the development of content.	SIGUCCS	2003	DBLP DOI BibTeX RDF	web content management, design, image, branding, CMS
17	A. Lee Gilbert, Jon D. Kendall	A Marketing Model for Mobile Wireless Services.	HICSS	2003	DBLP DOI BibTeX RDF
17	Peter Neumann, Bernhard Sick, Dirk Arndt, Wendy Gersten	Evolutionary Optimisation of RBF Network Architectures in a Direct Marketing Application.	ICANN	2003	DBLP DOI BibTeX RDF