Search results for "pay-per-click"

Hits ?▲	Authors	Title	Venue	Year	Link	Author keywords
190	Linfeng Zhang, Yong Guan	Detecting Click Fraud in Pay-Per-Click Streams of Online Advertising Networks.	ICDCS	2008	DBLP DOI BibTeX RDF
122	Nikhil R. Devanur, Sham M. Kakade	The price of truthfulness for pay-per-click auctions.	EC	2009	DBLP DOI BibTeX RDF	regret, auction, online, truthful, multi-armed bandit, pay-per-click
108	Mohammad Mahdian, Kerem Tomak	Towards a pay-per-action model in sponsored search.	ICEC	2007	DBLP DOI BibTeX RDF	online advertising, click fraud, pay-per-click
105	Vedran Podobnik, Krunoslav Trzec, Gordan Jezic	An Auction-Based Semantic Service Discovery Model for E-Commerce Applications.	OTM Workshops (1)	2006	DBLP DOI BibTeX RDF	Pay-Per-Click (PPC) auctions, Web services, electronic commerce, OWL-S, the semantic Web, Intelligent software agents, digital economy
90	Nicole Immorlica, Kamal Jain, Mohammad Mahdian, Kunal Talwar	Click Fraud Resistant Methods for Learning Click-Through Rates.	WINE	2005	DBLP DOI BibTeX RDF
76	Mohammad Mahdian, Kerem Tomak	Pay-per-action Model for Online Advertising.	WINE	2007	DBLP DOI BibTeX RDF
55	Peter O'Connor	An Analysis of Hotel Trademark Abuse in Pay-Per-Click Search Advertising.	ENTER	2007	DBLP DOI BibTeX RDF	trademark abuse, Search engine marketing, hotel sector
50	Mark A. Rosso, Bernard J. Jansen	Smart marketing or bait & switch: competitors' brands as keywords in online advertising.	WICOW	2010	DBLP DOI BibTeX RDF	deceptive advertising, paid placement, paid search, passing off, search advertising, trademark infringement, trust, e-commerce, search engine, marketing, intellectual property, sponsored search, brand, trademark, internet advertising, search engine marketing, pay per click, keyword advertising
50	Bernard J. Jansen, Lauren Solomon	Gender demographic targeting in sponsored search.	CHI	2010	DBLP DOI BibTeX RDF	gender personalization, ppc, target audience description, gender, sponsored search, pay-per-click, keyword advertising
50	Kevin Bartz, Cory Barr, Adil Aijaz	Natural language generation for sponsored-search advertisements.	EC	2008	DBLP DOI BibTeX RDF	machine learning, natural language processing, automation, sponsored search, query log, natural language generation, pay-per-click
50	Deepti Sisodia, Dilip Singh Sisodia	A transfer learning framework towards identifying behavioral changes of fraudulent publishers in pay-per-click model of online advertising for click fraud detection.	Expert Syst. Appl.	2023	DBLP DOI BibTeX RDF
50	Amreen Batool, Yung-Cheol Byun	An Ensemble Architecture Based on Deep Learning Model for Click Fraud Detection in Pay-Per-Click Advertisement Campaign.	IEEE Access	2022	DBLP DOI BibTeX RDF
50	Dakan Wang, Gang Wang 0010, Pinyan Lu, Yajun Wang 0001, Zheng Chen 0001, Botao Hu	Is pay-per-click efficient?: an empirical analysis of click values.	WWW (Companion Volume)	2011	DBLP DOI BibTeX RDF
50	Xiarong Li, Yong Liu, Daniel Zeng 0001	Publisher click fraud in the pay-per-click advertising market: Incentives and consequences.	ISI	2011	DBLP DOI BibTeX RDF
50	Tamara Dinev, Qing Hu 0003, Ali Alper Yayla	Is There an On-line Advertisers' Dilemma? A Study of Click Fraud in the Pay-Per-Click Model.	Int. J. Electron. Commer.	2008	DBLP DOI BibTeX RDF
50	Vishal Midha	The Glitch in On-line Advertising: A Study of Click Fraud in Pay-Per-Click Advertising Programs.	Int. J. Electron. Commer.	2008	DBLP DOI BibTeX RDF
37	Mengxiao Zhang, Haipeng Luo	Online Learning in Contextual Second-Price Pay-Per-Click Auctions.	AISTATS	2024	DBLP BibTeX RDF
37	Mengxiao Zhang, Haipeng Luo	Online Learning in Contextual Second-Price Pay-Per-Click Auctions.	CoRR	2023	DBLP DOI BibTeX RDF
37	Alessandro Nuara, Francesco Trovò, Nicola Gatti 0001, Marcello Restelli	A Combinatorial-Bandit Algorithm for the Online Joint Bid/Budget Optimization of Pay-per-Click Advertising Campaigns.	AAAI	2018	DBLP DOI BibTeX RDF
37	Michael A. King, Alan S. Abrahams, Cliff T. Ragsdale	Ensemble learning methods for pay-per-click campaign management.	Expert Syst. Appl.	2015	DBLP DOI BibTeX RDF
37	Marco Rocco	Economic mechanisms for online pay-per-click advertising: complexity, algorithms and learning.		2015	RDF
37	W. T. Kritzinger, Melius Weideman	Search Engine Optimization and Pay-per-Click Marketing Strategies.	J. Organ. Comput. Electron. Commer.	2013	DBLP DOI BibTeX RDF
37	Chamila Walgampaya, Mehmed M. Kantardzic, Brent Wenerstrom	Duplicate detection in pay-per-click streams using temporal stateful Bloom filters.	Int. J. Data Anal. Tech. Strateg.	2012	DBLP DOI BibTeX RDF
37	Min Chen 0027, Varghese S. Jacob, Suresh Radhakrishnan, Young U. Ryu	The Effect of Fraud Investigation Cost on Pay-Per-Click Advertising.	WEIS	2012	DBLP BibTeX RDF
37	Min Chen 0027, Varghese S. Jacob, Suresh Radhakrishnan, Young U. Ryu	The Effect of Third Party Investigation on Pay-Per-Click Advertising.	ICIS	2012	DBLP BibTeX RDF
37	Vinod Anupam, Alain J. Mayer, Kobbi Nissim, Benny Pinkas, Michael K. Reiter	On the Security of Pay-per-Click and Other Web Advertising Schemes.	Comput. Networks	1999	DBLP DOI BibTeX RDF
30	Esteban Feuerstein, Pablo Ariel Heiber, Marcelo Mydlarz	Truthful Stochastic and Deterministic Auctions for Sponsored Search.	LA-WEB	2008	DBLP DOI BibTeX RDF
27	Moshe Babaioff, Yogeshwer Sharma, Aleksandrs Slivkins	Characterizing truthful multi-armed bandit mechanisms: extended abstract.	EC	2009	DBLP DOI BibTeX RDF	single-parameter auctions, mechanism design, online learning, multi-armed bandits, truthful mechanisms
25	Gagan Aggarwal, Jon Feldman, S. Muthukrishnan 0001	Bidding to the Top: VCG and Equilibria of Position-Based Auctions.	WAOA	2006	DBLP DOI BibTeX RDF
18	Collin Jackson, Adam Barth, Andrew Bortz, Weidong Shao, Dan Boneh	Protecting browsers from DNS rebinding attacks.	ACM Trans. Web	2009	DBLP DOI BibTeX RDF	spam, firewall, DNS, Same-origin policy, click fraud
18	Bobji Mungamuru, Hector Garcia-Molina	Predictive Pricing and Revenue Sharing.	WINE	2008	DBLP DOI BibTeX RDF
18	Azarakhsh Malekian, Chi-Chao Chang, Ravi Kumar 0001, Grant Wang	Optimizing query rewrites for keyword-based advertising.	EC	2008	DBLP DOI BibTeX RDF	keyword-based advertising, greedy algorithm, query rewriting, submodularity
18	Collin Jackson, Adam Barth, Andrew Bortz, Weidong Shao, Dan Boneh	Protecting browsers from dns rebinding attacks.	CCS	2007	DBLP DOI BibTeX RDF	spam, firewall, dns, same-origin policy, click fraud
18	Weider D. Yu, Andy Lin	The Design and Implementation of A Search Engine Marketing Management System (SEMMS) Based on Service-Oriented Architecture Platform.	ICEBE	2007	DBLP DOI BibTeX RDF
18	Brendan Kitts, Benjamin J. LeBlanc	A Trading Agent and Simulator for Keyword Auctions.	AAMAS	2004	DBLP DOI BibTeX RDF