Search results for "brand"

Hits ?▲	Authors	Title	Venue	Year	Link
26	Pei-Hsuan Hsieh, Fang-Ning Chang	Online Consumers' Brain Activities When Purchasing Second-Hand versus New Products That Are Brand-Name or Brand-Less.	Inf.	2021	DBLP DOI BibTeX RDF
26	Ebuka Christian Ezenwafor, Adeola A. Ayodele, Chukwudi Ireneus Nwaizugbo	Social Media Marketing and Brand Loyalty Among Online Shoppers in Anambra State, Nigeria: Mediating Effect of Brand Awareness.	J. Electron. Commer. Organ.	2021	DBLP DOI BibTeX RDF
26	Andrea Fronzetti Colladon, Francesca Grippa, Rosy Innarella	Studying the association of online brand importance with museum visitors: An application of the semantic brand score.	CoRR	2021	DBLP BibTeX RDF
26	Yu-Hui Fang, Chia-Ying Li, Zeeshan Ahmed Bhatti	Building brand loyalty and endorsement with brand pages: integration of the lens of affordance and customer-dominant logic.	Inf. Technol. People	2021	DBLP DOI BibTeX RDF
26	Bikash Kumar Rup, Jyotiranjan Gochhayat, Sasmita Samanta	Revisiting Brand Personality Attributes: Mediating Role of Brand Attitude.	Int. J. Asian Bus. Inf. Manag.	2021	DBLP DOI BibTeX RDF
26	Md. Hafez	The Role of Social Media Marketing on Overall Brand Equity in the Telecommunication Sector in Bangladesh: A Moderated Mediation Model of Brand Love and Value Co-Creation.	Int. J. Asian Bus. Inf. Manag.	2021	DBLP DOI BibTeX RDF
26	Annemarie J. Nanne, Marjolijn L. Antheunis, Guda van Noort	The role of facial expression and tie strength in sender presence effects on consumers' brand responses towards visual brand-related user generated content.	Comput. Hum. Behav.	2021	DBLP DOI BibTeX RDF
26	Charlotte van Hooijdonk	Chatbots in the tourism industry: the effects of communication style and brand familiarity on social presence and brand attitude.	UMAP (Adjunct Publication)	2021	DBLP DOI BibTeX RDF
26	Shuang Ou, Minghong Shi, Xin Wen, Rungtai Lin	Brand Construction of Chinese Traditional Handicrafts in the We-Media era - A Case Study of "Rushanming", a Ru Ware Brand.	HCI (12)	2021	DBLP DOI BibTeX RDF
26	Fabrizio Palmas, Ramona Reinelt, Gudrun Klinker	In-Game Advertising: Brand Integration and Player Involvement as Key Influencing Factors on Brand Recall.	HCI (28)	2021	DBLP DOI BibTeX RDF
26	Yu He, Kangni Ye	A Study on Relationships among Promotion Activities, Brand Image and Brand Extension Loyalty: A Case Study of Evergrande Spring.	ICIBE	2021	DBLP DOI BibTeX RDF
26	Carlos A. Arce-Lopera, Rafael Ospina, Maria Daniela Victoria	Augmented Reality Game for Brand Recognition and Recall: AR for Brand Recognition and Recall.	CHI Extended Abstracts	2021	DBLP DOI BibTeX RDF
26	Ling Sun	Product Brand: User Automobile Brand Experiences in China.	IPEC	2021	DBLP DOI BibTeX RDF
26	Takumi Kato	An Empirical Study of Brand Concept Recall as a Predictor of Brand Loyalty for Dyson.	WEB	2021	DBLP DOI BibTeX RDF
26	Emílio Santos, Daniel Raposo	Brand Models: A Comparative Study on Brand Creation and Management.	AHFE (19)	2021	DBLP DOI BibTeX RDF
26	M. Sadiq Sohail, Mehedi Hasan, Azlin Fathima Sohail	The Impact of Social Media Marketing on Brand Trust and Brand Loyalty: An Arab Perspective.	Int. J. Online Mark.	2020	DBLP DOI BibTeX RDF
26	Taeyeon Kim, Yongjun Sung, Jang Ho Moon	Effects of brand anthropomorphism on consumer-brand relationships on social networking site fan pages: The mediating role of social presence.	Telematics Informatics	2020	DBLP DOI BibTeX RDF
26	Pratim Datta 0001, Geoffrey Hill	Antecedent Effects of Info Content on User Attitudes Toward Radical Technology-Brand-Extension: Info Content on User Attitudes of Brand Extensions.	J. Electron. Commer. Organ.	2020	DBLP DOI BibTeX RDF
26	Jiyun Cao, Uday Bhanu Sinha	Intra-brand patent licensing with inter-brand competition.	Math. Soc. Sci.	2020	DBLP DOI BibTeX RDF
26	Bei-Jia He, Yi-Wen Chen, Sha Yang	Brand Experience Affects Brand Personality: Manipulation of Construal Level.	ICEME	2020	DBLP DOI BibTeX RDF
26	Robert Zimmermann, Andreas Auinger	Managerial and Departmental Differences in the Perceived Influence of Brand-Owned Touchpoints on Brand Perception - Case Study.	CENTERIS/ProjMAN/HCist	2020	DBLP DOI BibTeX RDF
26	Kuan-Yu Lin, Travis K. Huang, Yi-Ting Wang, Yung-Hao Liao	Understanding the Antecedents of Consumer Brand Engagement by Managing Brand Communities on Social Media.	HICSS	2020	DBLP BibTeX RDF
26	Yongqiang Sun, Cailian Zhao, Xiao-Liang Shen 0001, Nan Wang 0010	Perceived Firm Attributes, Social Identification, and Intrinsic Motivation to Voice in Brand Virtual Communities: Differentiating Brand-General and Innovation-Specific Perceptions.	HICSS	2020	DBLP BibTeX RDF
26	Kuan-Hsien Liu, Tsung-Jung Liu, Fei Wang	CBL: A Clothing Brand Logo Dataset and a New Method for Clothing Brand Recognition.	EUSIPCO	2020	DBLP DOI BibTeX RDF
26	Mariola Palazon, Elena Delgado-Ballester, Maria Sicilia	Fostering brand love in Facebook brand pages.	Online Inf. Rev.	2019	DBLP DOI BibTeX RDF
26	Li-Chun Hsu	Building Brand-Fan Relationships in Social Commerce Contexts: Mediators of Online Brand Relationships.	J. Theor. Appl. Electron. Commer. Res.	2019	DBLP DOI BibTeX RDF
26	Ya-Yun Cheng, Wei-Feng Tung, Ming-Hsien Yang, Chang-Tang Chiang	Linking relationship equity to brand resonance in a social networking brand community.	Electron. Commer. Res. Appl.	2019	DBLP DOI BibTeX RDF
26	Nasrin Yazdanian, Saman Ronagh, Parya Laghaei, Fatemeh Mostafshar	The mediation roles of purchase intention and brand trust in relationship between social marketing activities and brand loyalty.	Int. J. Bus. Intell. Data Min.	2019	DBLP DOI BibTeX RDF
26	Abhijit Sarkar, Ajeya K. Jha, Diganta Mukherjee	Trucks and Brand: Role of Brand in Selling Heavy Trucks in India.	Int. J. Asian Bus. Inf. Manag.	2019	DBLP DOI BibTeX RDF
26	Kristina Klein, Franziska Völckner, Hernán A. Bruno, Henrik Sattler, Pascal Bruno	Brand Positioning Based on Brand Image-Country Image Fit.	Mark. Sci.	2019	DBLP DOI BibTeX RDF
26	Hsiu-Chia Ko, Jung-Hsien Hsu	How does brand microfilm affect viewers' perception of brand equity?: based on the heuristic theory.	IC4E	2019	DBLP DOI BibTeX RDF
26	Nannan Xi, Juho Hamari	The Relationship Between Gamification, Brand Engagement and Brand Equity.	HICSS	2019	DBLP BibTeX RDF
26	Junxuan Zhu, Ying Zhu, Ying Hua	How to Manage the Virtual Brand Community to Improve Brand Preference: Views from the Perceived Interactivity.	HICSS	2019	DBLP BibTeX RDF
26	Daniel Raposo, Rogério Ribeiro, Mariana Amaral, Fernando Moreira da Silva, Juan Ramón Martin Sanromán	The Brand Mark Competitors Map as Visual Research Tool. Using Graphic and Symbolic Data in the Brand Visual Identity Project.	AHFE (4)	2019	DBLP DOI BibTeX RDF
26	João Brandão, Ricardo Maia Pestana, Daniel Raposo	Brand Identity in Motion. Structural Models of Brand Identity on TV Opening Credits.	AHFE (4)	2019	DBLP DOI BibTeX RDF
26	Joe Phua, Jihoon (Jay) Kim	Starring in your own Snapchat advertisement: Influence of self-brand congruity, self-referencing and perceived humor on brand attitude and purchase intention of advertised brands.	Telematics Informatics	2018	DBLP DOI BibTeX RDF
26	Daniel Baier, Sarah Frost	Relating brand confusion to ad similarities and brand strengths through image data analysis and classification.	Adv. Data Anal. Classif.	2018	DBLP DOI BibTeX RDF
26	T. C. Wong 0001, Mohamed Yacine Haddoud, Y. K. Kwok, Hongwei He	Examining the key determinants towards online pro-brand and anti-brand community citizenship behaviours: A two-stage approach.	Ind. Manag. Data Syst.	2018	DBLP DOI BibTeX RDF
26	Houcine Akrout, Gàbor Nagy	Trust and commitment within a virtual brand community: The mediating role of brand relationship quality.	Inf. Manag.	2018	DBLP DOI BibTeX RDF
26	Elia Ardyan, Ari Susanti	The Effect of City Brand Love on Tourist Based City Brand Equity: City Branding Study in Indonesia.	Int. J. Asian Bus. Inf. Manag.	2018	DBLP DOI BibTeX RDF
26	Samala Nagaraj, Sapna Singh	Investigating the Role of Customer Brand Engagement and Relationship Quality on Brand Loyalty: An Empirical Analysis.	Int. J. E Bus. Res.	2018	DBLP DOI BibTeX RDF
26	Isabella Chaney, Sameer Hosany, Meng-Shan Sharon Wu, Cheng-Hao Steve Chen, Bang Nguyen	Size does matter: Effects of in-game advertising stimuli on brand recall and brand recognition.	Comput. Hum. Behav.	2018	DBLP DOI BibTeX RDF
26	Pankhuri Malhotra, Siddhartha Bhattacharyya	Large Scale Online Brand Networks to Study Brand Effects.	AAAI Workshops	2018	DBLP BibTeX RDF
26	Minghong Xu, Siddhartha Bhattacharyya	Inferring Brand Knowledge from Online Consumer Associative Brand Networks.	AAAI Workshops	2018	DBLP BibTeX RDF
26	Yuheng Hu, David Gal, Yili Hong 0002	Modeling Brand Personality with Business Value of Social Media Analytics: Predicting Brand Personality with User-generated Content and Firm-generated Content.	ICIS	2018	DBLP BibTeX RDF
26	Elena Vitkauskaite, Rimantas Gatautis	Points for Posts and Badges to Brand Advocates: The Role of Gamification in Consumer Brand Engagement.	HICSS	2018	DBLP BibTeX RDF
26	Shu-Chin Huang, Bee-Ling Ng, Tang-Shun Chuang	The Driving Factors for Fans' Buying Behaviors and Perceived Values in Brand Community: A Case Study of Cosmetic Brand Community, S3.	ICEEL	2018	DBLP DOI BibTeX RDF
26	Yang Liu 0007, Tobey H. Ko, Zhonglei Gu	Who is the Mr. Right for Your Brand?: - Discovering Brand Key Assets via Multi-modal Asset-aware Projection.	SIGIR	2018	DBLP DOI BibTeX RDF
26	Kai Wang 0038, Yu-Jen Chen, Hsiang-Chun Pan	Determinants of Brand Loyalty in Online Brand Communities: The View of Place Attachment.	MISNC	2018	DBLP DOI BibTeX RDF
26	Li-Chun Hsu, Dah-Kwei Liou	Maintaining customer-brand relationships in the mobile industry: the mediation effects of brand relationship benefits and quality.	Int. J. Mob. Commun.	2017	DBLP DOI BibTeX RDF
26	Jeannette Paschen, Leyland F. Pitt, Jan Kietzmann, Amir Dabirian, Mana Farshid	The brand personalities of brand communities: an analysis of online communication.	Online Inf. Rev.	2017	DBLP DOI BibTeX RDF
26	Sandra Maria Correia Loureiro, Tatjana Gorgus, Hans Rüdiger Kaufmann	Antecedents and outcomes of online brand engagement: The role of brand love on enhancing electronic-word-of-mouth.	Online Inf. Rev.	2017	DBLP DOI BibTeX RDF
26	Kishalay Adhikari, Rajeev Kumar Panda	Social Media Brand Communities and Brand Loyalty: An Integrated AHP Approach.	Int. J. Virtual Communities Soc. Netw.	2017	DBLP DOI BibTeX RDF
26	Carsten D. Schultz	Proposing to your fans: Which brand post characteristics drive consumer engagement activities on social media brand pages?	Electron. Commer. Res. Appl.	2017	DBLP DOI BibTeX RDF
26	Nadine Hennigs, Steffen Schmidt, Klaus-Peter Wiedmann, Evmorfia Karampournioti, Franziska Labenz	Measuring brand performance in the cruise industry: brand experiences and sustainability orientation as basis for value creation.	Int. J. Serv. Technol. Manag.	2017	DBLP DOI BibTeX RDF
26	Ron N. Borkovsky, Avi Goldfarb, Avery M. Haviv, Sridhar Moorthy	Measuring and Understanding Brand Value in a Dynamic Model of Brand Management.	Mark. Sci.	2017	DBLP DOI BibTeX RDF
26	Sreejesh S., M. R. Anusree	Effects of cognition demand, mode of interactivity and brand anthropomorphism on gamers' brand attention and memory in advergames.	Comput. Hum. Behav.	2017	DBLP DOI BibTeX RDF
26	Liguo Lou, Joon Koh	Antecedents and Outcomes of Brand Relationship Quality in Brand Communities: A Cross-validation Test of Two Social Media Samples.	PACIS	2017	DBLP BibTeX RDF
26	Yanni Liu, Lingyu Lin, Lei Zhang	Influence on Brand Equity from Brand Identification Within the Environment of Social Media - The Mediating Effect of User-Generated Content.	TE	2017	DBLP DOI BibTeX RDF
26	Ching-Hsuan Yeh, Yi-Shun Wang, Kaili Yieh	Predicting smartphone brand loyalty: Consumer value and consumer-brand identification perspectives.	Int. J. Inf. Manag.	2016	DBLP DOI BibTeX RDF
26	Kem Z. K. Zhang, Morad Benyoucef, Sesia J. Zhao	Building brand loyalty in social commerce: The case of brand microblogs.	Electron. Commer. Res. Appl.	2016	DBLP DOI BibTeX RDF
26	Mahmud Hassan, Luis V. Casaló Ariño	Consumer devotion to a different height: How consumers are defending the brand within Facebook brand communities.	Internet Res.	2016	DBLP DOI BibTeX RDF
26	Sahika Burçin Tatar, Irem Eren-Erdogmus	The effect of social media marketing on brand trust and brand loyalty for hotels.	J. Inf. Technol. Tour.	2016	DBLP DOI BibTeX RDF
26	Devika Vashisht, Marla B. Royne	Advergame speed influence and brand recall: The moderating effects of brand placement strength and gamers' persuasion knowledge.	Comput. Hum. Behav.	2016	DBLP DOI BibTeX RDF
26	Taemin Kim, Okhyun Kim	Self- and Social Motivation to Interact with a Brand on Facebook: The Moderating Roles of Self-Expression and Brand Engagement in a Student Sample.	Cyberpsychology Behav. Soc. Netw.	2016	DBLP DOI BibTeX RDF
26	Kapil Kaushik	Analyzing the effect of brand building activities on brand image using topic modeling techniques: student research abstract.	SAC	2016	DBLP DOI BibTeX RDF
26	Xiaoyu Hao, Defu Bao, Shang Tong, Fang An	Study on Brand Prominence and Brand Preference of Business Gifts.	ISCID (2)	2016	DBLP DOI BibTeX RDF
26	Marios Pournaris, Habin Lee	How online brand community participation strengthens brand trust and commitment: A relationship marketing perspective.	ICEC	2016	DBLP DOI BibTeX RDF
26	Mohammad Ghaderi, Francisco Javier Ruiz, Núria Agell	Understanding the impact of brand colour on brand image: A preference disaggregation approach.	Pattern Recognit. Lett.	2015	DBLP DOI BibTeX RDF
26	Elia Ardyan, Vincent Didiek Wiet Aryanto	Antecedents and Consequences of E-News Brand Trust: An Empirical Study of E-News Brand in Indonesia.	Int. J. Innov. Digit. Econ.	2015	DBLP DOI BibTeX RDF
26	Xiabing Zheng, Christy M. K. Cheung, Matthew K. O. Lee, Liang Liang 0001	Building brand loyalty through user engagement in online brand communities in social networking sites.	Inf. Technol. People	2015	DBLP DOI BibTeX RDF
26	Juha Munnukka, Heikki Karjaluoto, Anna Tikkanen	Are Facebook brand community members truly loyal to the brand?	Comput. Hum. Behav.	2015	DBLP DOI BibTeX RDF
26	Nuan Luo, Mingli Zhang, Wenhua Liu	The effects of value co-creation practices on building harmonious brand community and achieving brand loyalty on social media in China.	Comput. Hum. Behav.	2015	DBLP DOI BibTeX RDF
26	Yuka Wakita, Kenta Oku, Hung-Hsuan Huang, Kyoji Kawagoe	A Fashion-Brand Recommender System Using Brand Association Rules and Features.	IIAI-AAI	2015	DBLP DOI BibTeX RDF
26	Mohammad Reza Habibi, Michel Laroche, Marie-Odile Richard	Brand communities based in social media: How unique are they? Evidence from two exemplary brand communities.	Int. J. Inf. Manag.	2014	DBLP DOI BibTeX RDF
26	Ralf van der Lans, Bram Van den Bergh, Evelien Dieleman	Partner Selection in Brand Alliances: An Empirical Investigation of the Drivers of Brand Fit.	Mark. Sci.	2014	DBLP DOI BibTeX RDF
26	Mohammad Reza Habibi, Michel Laroche, Marie-Odile Richard	The roles of brand community and community engagement in building brand trust on social media.	Comput. Hum. Behav.	2014	DBLP DOI BibTeX RDF
26	Xiao-Meng Luo, Li-Wen Chen, Ling Ge	Is Online Channel a counterstrategy to the Store Brand by the National Brand?	PACIS	2014	DBLP BibTeX RDF
26	Ying-Feng Kuo 0001, Jian-Ren Hou	Which Brand Will You Not Select? Investigating Oppositional Brand Loyalty from the Perspectives on Social Identity Theory and Emotions.	MoMM	2014	DBLP DOI BibTeX RDF
26	Juha Munnukka, Outi Uusitalo, Elisa Jokela	Advocacy participation and brand loyalty in virtual brand community.	Bled eConference	2014	DBLP BibTeX RDF
26	Heikki Karjaluoto, Juha Munnukka, Anna Tikkanen	Are Facebook Brand Community Members Really Loyal to the Brand?	Bled eConference	2014	DBLP BibTeX RDF
26	Jyh-Shen Chiou, Arlene Chi-Fen Hsu, Chia-Hung Hsieh	How negative online information affects consumers' brand evaluation: The moderating effects of brand attachment and source credibility.	Online Inf. Rev.	2013	DBLP DOI BibTeX RDF
26	Ying-Feng Kuo 0001, Lien-Hui Feng	Relationships among community interaction characteristics, perceived benefits, community commitment, and oppositional brand loyalty in online brand communities.	Int. J. Inf. Manag.	2013	DBLP DOI BibTeX RDF
26	Aihwa Chang, Sara H. Hsieh, Timmy H. Tseng	Online brand community response to negative brand events: the role of group eWOM.	Internet Res.	2013	DBLP DOI BibTeX RDF
26	Shu-pei Tsai	Discussing Brand Information on Social Networking Sites: Implications for Global Brand Marketing.	J. Organ. Comput. Electron. Commer.	2013	DBLP DOI BibTeX RDF
26	Libing Shu, Hao Lan Zhang 0001	Relationship between Characteristics of Virtual Brand Community and Brand Attachment for Nokia BBS Users.	J. Comput.	2013	DBLP BibTeX RDF
26	Ning Zhang, Zhimin Zhou, Chenting Su, Nan Zhou	How Do Different Types of Community Commitment Influence Brand Commitment? The Mediation of Brand Attachment.	Cyberpsychology Behav. Soc. Netw.	2013	DBLP DOI BibTeX RDF
26	Liang Yin, Junmiao Wang, Ying Shan, Yi Jin, Zilin Sun, Weifeng Huang, Binbin Li	An Empirical Research on Designing and Promoting the Brand Logo of Yangshan Shuimi Peaches Based on the Theory of Brand Experience.	HCI (20)	2013	DBLP DOI BibTeX RDF
26	Wei Xiong, Liang Yin, Xinli Lin, Shengli Lu	An Empirical Research on Experience Evaluation and Image Promotion of Wuxi Fruit Brand: The Case of the Brand Package of Yangshan Shuimi Peaches.	HCI (20)	2013	DBLP DOI BibTeX RDF
26	Hyojung Shin, Seungjin Choi	Brand-Centric Recommendation with Inter-brand Similarities.	ICONIP (2)	2013	DBLP DOI BibTeX RDF
26	Yung-Lan Wang, Gwo-Hshiung Tzeng	Brand marketing for creating brand value based on a MCDM model combining DEMATEL with ANP and VIKOR methods.	Expert Syst. Appl.	2012	DBLP DOI BibTeX RDF
26	Zhijie Lin, Khim Yong Goh	Social Media Brand Community and Consumer Purchase: a Cross-Brand Analysis.	ECIS	2012	DBLP BibTeX RDF
26	Minna Mäläskä, Waqar Nadeem	Examining the Nature of an Online Brand Community as a B2B Brand Communication Platform: A Netnographic Analysis of the CISCO LinkedIn Group.	Bled eConference	2012	DBLP BibTeX RDF
26	Doohwang Lee, Hyuk Soo Kim, Jung Kyu Kim	The Impact of Online Brand Community Type on Consumer's Community Engagement Behaviors: Consumer-Created vs. Marketer-Created Online Brand Community in Online Social-Networking Web Sites.	Cyberpsychology Behav. Soc. Netw.	2011	DBLP DOI BibTeX RDF
26	Seung-Chul Yoo, Jorge F. Peña	Do Violent Video Games Impair The Effectiveness of In-Game Advertisements? The Impact of Gaming Environment on Brand Recall, Brand Attitude, and Purchase Intention.	Cyberpsychology Behav. Soc. Netw.	2011	DBLP DOI BibTeX RDF
26	Marieke L. Fransen, Bob M. Fennis, Ad Th. H. Pruyn	Matching Communication Modalities: The Effects of Modality Congruence and Processing Style on Brand Evaluation and Brand Choice.	Commun. Res.	2010	DBLP DOI BibTeX RDF
26	Eva A. van Reijmersdal, Jeroen Jansz, Oscar Peters, Guda van Noort	The effects of interactive brand placements in online games on children's cognitive, affective, and conative brand responses.	Comput. Hum. Behav.	2010	DBLP DOI BibTeX RDF
26	Lihui Sun, Tianshu Xu	On the Impact of Brand Cluster Effects of Forming of Place Brand: Take Wenzhou Cluster for Example.	ICEE	2010	DBLP DOI BibTeX RDF
26	Raj Sethuraman	Assessing the External Validity of Analytical Results from National Brand and Store Brand Competition Models.	Mark. Sci.	2009	DBLP DOI BibTeX RDF
26	Heehyoung Jang, Lorne Olfman, Ilsang Ko, Joon Koh, Kyungtae Kim	The Influence of On-Line Brand Community Characteristics on Community Commitment and Brand Loyalty.	Int. J. Electron. Commer.	2008	DBLP DOI BibTeX RDF