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Venues (Conferences, Journals, ...)
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GrowBag graphs for keyword ? (Num. hits/coverage)
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The graphs summarize 598 occurrences of 481 keywords
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Results
Found 3328 publication records. Showing 3127 according to the selection in the facets
Hits ?▲ |
Authors |
Title |
Venue |
Year |
Link |
Author keywords |
26 | Pei-Hsuan Hsieh, Fang-Ning Chang |
Online Consumers' Brain Activities When Purchasing Second-Hand versus New Products That Are Brand-Name or Brand-Less. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Inf. ![In: Inf. 12(2), pp. 56, 2021. The full citation details ...](Pics/full.jpeg) |
2021 |
DBLP DOI BibTeX RDF |
|
26 | Ebuka Christian Ezenwafor, Adeola A. Ayodele, Chukwudi Ireneus Nwaizugbo |
Social Media Marketing and Brand Loyalty Among Online Shoppers in Anambra State, Nigeria: Mediating Effect of Brand Awareness. ![Search on Bibsonomy](Pics/bibsonomy.png) |
J. Electron. Commer. Organ. ![In: J. Electron. Commer. Organ. 19(3), pp. 16-27, 2021. The full citation details ...](Pics/full.jpeg) |
2021 |
DBLP DOI BibTeX RDF |
|
26 | Andrea Fronzetti Colladon, Francesca Grippa, Rosy Innarella |
Studying the association of online brand importance with museum visitors: An application of the semantic brand score. ![Search on Bibsonomy](Pics/bibsonomy.png) |
CoRR ![In: CoRR abs/2105.07749, 2021. The full citation details ...](Pics/full.jpeg) |
2021 |
DBLP BibTeX RDF |
|
26 | Yu-Hui Fang, Chia-Ying Li, Zeeshan Ahmed Bhatti |
Building brand loyalty and endorsement with brand pages: integration of the lens of affordance and customer-dominant logic. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Inf. Technol. People ![In: Inf. Technol. People 34(2), pp. 731-769, 2021. The full citation details ...](Pics/full.jpeg) |
2021 |
DBLP DOI BibTeX RDF |
|
26 | Bikash Kumar Rup, Jyotiranjan Gochhayat, Sasmita Samanta |
Revisiting Brand Personality Attributes: Mediating Role of Brand Attitude. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Int. J. Asian Bus. Inf. Manag. ![In: Int. J. Asian Bus. Inf. Manag. 12(2), pp. 124-136, 2021. The full citation details ...](Pics/full.jpeg) |
2021 |
DBLP DOI BibTeX RDF |
|
26 | Md. Hafez |
The Role of Social Media Marketing on Overall Brand Equity in the Telecommunication Sector in Bangladesh: A Moderated Mediation Model of Brand Love and Value Co-Creation. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Int. J. Asian Bus. Inf. Manag. ![In: Int. J. Asian Bus. Inf. Manag. 12(3), pp. 1-15, 2021. The full citation details ...](Pics/full.jpeg) |
2021 |
DBLP DOI BibTeX RDF |
|
26 | Annemarie J. Nanne, Marjolijn L. Antheunis, Guda van Noort |
The role of facial expression and tie strength in sender presence effects on consumers' brand responses towards visual brand-related user generated content. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Comput. Hum. Behav. ![In: Comput. Hum. Behav. 117, pp. 106628, 2021. The full citation details ...](Pics/full.jpeg) |
2021 |
DBLP DOI BibTeX RDF |
|
26 | Charlotte van Hooijdonk |
Chatbots in the tourism industry: the effects of communication style and brand familiarity on social presence and brand attitude. ![Search on Bibsonomy](Pics/bibsonomy.png) |
UMAP (Adjunct Publication) ![In: Adjunct Publication of the 29th ACM Conference on User Modeling, Adaptation and Personalization, UMAP 2021, Utrecht, The Netherlands, June 21-25, 2021., pp. 375-381, 2021, ACM, 978-1-4503-8367-7. The full citation details ...](Pics/full.jpeg) |
2021 |
DBLP DOI BibTeX RDF |
|
26 | Shuang Ou, Minghong Shi, Xin Wen, Rungtai Lin |
Brand Construction of Chinese Traditional Handicrafts in the We-Media era - A Case Study of "Rushanming", a Ru Ware Brand. ![Search on Bibsonomy](Pics/bibsonomy.png) |
HCI (12) ![In: Cross-Cultural Design. Applications in Cultural Heritage, Tourism, Autonomous Vehicles, and Intelligent Agents - 13th International Conference, CCD 2021, Held as Part of the 23rd HCI International Conference, HCII 2021, Virtual Event, July 24-29, 2021, Proceedings, Part III, pp. 90-102, 2021, Springer, 978-3-030-77079-2. The full citation details ...](Pics/full.jpeg) |
2021 |
DBLP DOI BibTeX RDF |
|
26 | Fabrizio Palmas, Ramona Reinelt, Gudrun Klinker |
In-Game Advertising: Brand Integration and Player Involvement as Key Influencing Factors on Brand Recall. ![Search on Bibsonomy](Pics/bibsonomy.png) |
HCI (28) ![In: HCI in Games: Experience Design and Game Mechanics - Third International Conference, HCI-Games 2021, Held as Part of the 23rd HCI International Conference, HCII 2021, Virtual Event, July 24-29, 2021, Proceedings, Part I, pp. 352-367, 2021, Springer, 978-3-030-77276-5. The full citation details ...](Pics/full.jpeg) |
2021 |
DBLP DOI BibTeX RDF |
|
26 | Yu He, Kangni Ye |
A Study on Relationships among Promotion Activities, Brand Image and Brand Extension Loyalty: A Case Study of Evergrande Spring. ![Search on Bibsonomy](Pics/bibsonomy.png) |
ICIBE ![In: ICIBE 2021: The 7th International Conference on Industrial and Business Engineering, Macau, SAR, China, September 27 - 29, 2021, pp. 235-244, 2021, ACM, 978-1-4503-9064-4. The full citation details ...](Pics/full.jpeg) |
2021 |
DBLP DOI BibTeX RDF |
|
26 | Carlos A. Arce-Lopera, Rafael Ospina, Maria Daniela Victoria |
Augmented Reality Game for Brand Recognition and Recall: AR for Brand Recognition and Recall. ![Search on Bibsonomy](Pics/bibsonomy.png) |
CHI Extended Abstracts ![In: CHI '21: CHI Conference on Human Factors in Computing Systems, Virtual Event / Yokohama Japan, May 8-13, 2021, Extended Abstracts., pp. 382:1-382:5, 2021, ACM, 978-1-4503-8095-9. The full citation details ...](Pics/full.jpeg) |
2021 |
DBLP DOI BibTeX RDF |
|
26 | Ling Sun |
Product Brand: User Automobile Brand Experiences in China. ![Search on Bibsonomy](Pics/bibsonomy.png) |
IPEC ![In: IPEC 2021: 2nd Asia-Pacific Conference on Image Processing, Electronics and Computers, Dalian, China, April, 2021, pp. 745-748, 2021, ACM, 978-1-4503-8981-5. The full citation details ...](Pics/full.jpeg) |
2021 |
DBLP DOI BibTeX RDF |
|
26 | Takumi Kato |
An Empirical Study of Brand Concept Recall as a Predictor of Brand Loyalty for Dyson. ![Search on Bibsonomy](Pics/bibsonomy.png) |
WEB ![In: From Grand Challenges to Great Solutions: Digital Transformation in the Age of COVID-19 - 20th Workshop on e-Business, WeB 2021, Virtual Event, December 11, 2021, Revised Selected Papers, pp. 76-86, 2021, Springer, 978-3-031-04125-9. The full citation details ...](Pics/full.jpeg) |
2021 |
DBLP DOI BibTeX RDF |
|
26 | Emílio Santos, Daniel Raposo |
Brand Models: A Comparative Study on Brand Creation and Management. ![Search on Bibsonomy](Pics/bibsonomy.png) |
AHFE (19) ![In: Advances in Human Dynamics for the Development of Contemporary Societies - Proceedings of the AHFE 2021 Virtual Conference on Human Dynamics for the Development of Contemporary Societies, July 25-29, 2021, USA, pp. 104-110, 2021, Springer, 978-3-030-80414-5. The full citation details ...](Pics/full.jpeg) |
2021 |
DBLP DOI BibTeX RDF |
|
26 | M. Sadiq Sohail, Mehedi Hasan, Azlin Fathima Sohail |
The Impact of Social Media Marketing on Brand Trust and Brand Loyalty: An Arab Perspective. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Int. J. Online Mark. ![In: Int. J. Online Mark. 10(1), pp. 15-31, 2020. The full citation details ...](Pics/full.jpeg) |
2020 |
DBLP DOI BibTeX RDF |
|
26 | Taeyeon Kim, Yongjun Sung, Jang Ho Moon |
Effects of brand anthropomorphism on consumer-brand relationships on social networking site fan pages: The mediating role of social presence. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Telematics Informatics ![In: Telematics Informatics 51, pp. 101406, 2020. The full citation details ...](Pics/full.jpeg) |
2020 |
DBLP DOI BibTeX RDF |
|
26 | Pratim Datta 0001, Geoffrey Hill |
Antecedent Effects of Info Content on User Attitudes Toward Radical Technology-Brand-Extension: Info Content on User Attitudes of Brand Extensions. ![Search on Bibsonomy](Pics/bibsonomy.png) |
J. Electron. Commer. Organ. ![In: J. Electron. Commer. Organ. 18(1), pp. 36-58, 2020. The full citation details ...](Pics/full.jpeg) |
2020 |
DBLP DOI BibTeX RDF |
|
26 | Jiyun Cao, Uday Bhanu Sinha |
Intra-brand patent licensing with inter-brand competition. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Math. Soc. Sci. ![In: Math. Soc. Sci. 104, pp. 71-77, 2020. The full citation details ...](Pics/full.jpeg) |
2020 |
DBLP DOI BibTeX RDF |
|
26 | Bei-Jia He, Yi-Wen Chen, Sha Yang |
Brand Experience Affects Brand Personality: Manipulation of Construal Level. ![Search on Bibsonomy](Pics/bibsonomy.png) |
ICEME ![In: ICEME '20: The 11th International Conference on E-business, Management and Economics, Beijing, China, July, 2020, pp. 42-47, 2020, ACM, 978-1-4503-8801-6. The full citation details ...](Pics/full.jpeg) |
2020 |
DBLP DOI BibTeX RDF |
|
26 | Robert Zimmermann, Andreas Auinger |
Managerial and Departmental Differences in the Perceived Influence of Brand-Owned Touchpoints on Brand Perception - Case Study. ![Search on Bibsonomy](Pics/bibsonomy.png) |
CENTERIS/ProjMAN/HCist ![In: CENTERIS 2020 - International Conference on ENTERprise Information Systems / ProjMAN 2020 - International Conference on Project MANagement / HCist 2020 - International Conference on Health and Social Care Information Systems and Technologies 2020, Vilamoura, Portugal, pp. 157-165, 2020, Elsevier. The full citation details ...](Pics/full.jpeg) |
2020 |
DBLP DOI BibTeX RDF |
|
26 | Kuan-Yu Lin, Travis K. Huang, Yi-Ting Wang, Yung-Hao Liao |
Understanding the Antecedents of Consumer Brand Engagement by Managing Brand Communities on Social Media. ![Search on Bibsonomy](Pics/bibsonomy.png) |
HICSS ![In: 53rd Hawaii International Conference on System Sciences, HICSS 2020, Maui, Hawaii, USA, January 7-10, 2020, pp. 1-10, 2020, ScholarSpace. The full citation details ...](Pics/full.jpeg) |
2020 |
DBLP BibTeX RDF |
|
26 | Yongqiang Sun, Cailian Zhao, Xiao-Liang Shen 0001, Nan Wang 0010 |
Perceived Firm Attributes, Social Identification, and Intrinsic Motivation to Voice in Brand Virtual Communities: Differentiating Brand-General and Innovation-Specific Perceptions. ![Search on Bibsonomy](Pics/bibsonomy.png) |
HICSS ![In: 53rd Hawaii International Conference on System Sciences, HICSS 2020, Maui, Hawaii, USA, January 7-10, 2020, pp. 1-10, 2020, ScholarSpace. The full citation details ...](Pics/full.jpeg) |
2020 |
DBLP BibTeX RDF |
|
26 | Kuan-Hsien Liu, Tsung-Jung Liu, Fei Wang |
CBL: A Clothing Brand Logo Dataset and a New Method for Clothing Brand Recognition. ![Search on Bibsonomy](Pics/bibsonomy.png) |
EUSIPCO ![In: 28th European Signal Processing Conference, EUSIPCO 2020, Amsterdam, Netherlands, January 18-21, 2021, pp. 655-659, 2020, IEEE, 978-9-0827-9705-3. The full citation details ...](Pics/full.jpeg) |
2020 |
DBLP DOI BibTeX RDF |
|
26 | Mariola Palazon, Elena Delgado-Ballester, Maria Sicilia |
Fostering brand love in Facebook brand pages. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Online Inf. Rev. ![In: Online Inf. Rev. 43(5), pp. 710-727, 2019. The full citation details ...](Pics/full.jpeg) |
2019 |
DBLP DOI BibTeX RDF |
|
26 | Li-Chun Hsu |
Building Brand-Fan Relationships in Social Commerce Contexts: Mediators of Online Brand Relationships. ![Search on Bibsonomy](Pics/bibsonomy.png) |
J. Theor. Appl. Electron. Commer. Res. ![In: J. Theor. Appl. Electron. Commer. Res. 14(2), 2019. The full citation details ...](Pics/full.jpeg) |
2019 |
DBLP DOI BibTeX RDF |
|
26 | Ya-Yun Cheng, Wei-Feng Tung, Ming-Hsien Yang, Chang-Tang Chiang |
Linking relationship equity to brand resonance in a social networking brand community. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Electron. Commer. Res. Appl. ![In: Electron. Commer. Res. Appl. 35, 2019. The full citation details ...](Pics/full.jpeg) |
2019 |
DBLP DOI BibTeX RDF |
|
26 | Nasrin Yazdanian, Saman Ronagh, Parya Laghaei, Fatemeh Mostafshar |
The mediation roles of purchase intention and brand trust in relationship between social marketing activities and brand loyalty. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Int. J. Bus. Intell. Data Min. ![In: Int. J. Bus. Intell. Data Min. 15(4), pp. 371-387, 2019. The full citation details ...](Pics/full.jpeg) |
2019 |
DBLP DOI BibTeX RDF |
|
26 | Abhijit Sarkar, Ajeya K. Jha, Diganta Mukherjee |
Trucks and Brand: Role of Brand in Selling Heavy Trucks in India. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Int. J. Asian Bus. Inf. Manag. ![In: Int. J. Asian Bus. Inf. Manag. 10(2), pp. 1-30, 2019. The full citation details ...](Pics/full.jpeg) |
2019 |
DBLP DOI BibTeX RDF |
|
26 | Kristina Klein, Franziska Völckner, Hernán A. Bruno, Henrik Sattler, Pascal Bruno |
Brand Positioning Based on Brand Image-Country Image Fit. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Mark. Sci. ![In: Mark. Sci. 38(3), pp. 516-538, 2019. The full citation details ...](Pics/full.jpeg) |
2019 |
DBLP DOI BibTeX RDF |
|
26 | Hsiu-Chia Ko, Jung-Hsien Hsu |
How does brand microfilm affect viewers' perception of brand equity?: based on the heuristic theory. ![Search on Bibsonomy](Pics/bibsonomy.png) |
IC4E ![In: Proceedings of the 10th International Conference on E-Education, E-Business, E-Management and E-Learning, IC4E '19, Tokyo, Japan, January 10-13, 2019, pp. 298-303, 2019, ACM, 978-1-4503-6602-1. The full citation details ...](Pics/full.jpeg) |
2019 |
DBLP DOI BibTeX RDF |
|
26 | Nannan Xi, Juho Hamari |
The Relationship Between Gamification, Brand Engagement and Brand Equity. ![Search on Bibsonomy](Pics/bibsonomy.png) |
HICSS ![In: 52nd Hawaii International Conference on System Sciences, HICSS 2019, Grand Wailea, Maui, Hawaii, USA, January 8-11, 2019, pp. 1-10, 2019, ScholarSpace. The full citation details ...](Pics/full.jpeg) |
2019 |
DBLP BibTeX RDF |
|
26 | Junxuan Zhu, Ying Zhu, Ying Hua |
How to Manage the Virtual Brand Community to Improve Brand Preference: Views from the Perceived Interactivity. ![Search on Bibsonomy](Pics/bibsonomy.png) |
HICSS ![In: 52nd Hawaii International Conference on System Sciences, HICSS 2019, Grand Wailea, Maui, Hawaii, USA, January 8-11, 2019, pp. 1-10, 2019, ScholarSpace. The full citation details ...](Pics/full.jpeg) |
2019 |
DBLP BibTeX RDF |
|
26 | Daniel Raposo, Rogério Ribeiro, Mariana Amaral, Fernando Moreira da Silva, Juan Ramón Martin Sanromán |
The Brand Mark Competitors Map as Visual Research Tool. Using Graphic and Symbolic Data in the Brand Visual Identity Project. ![Search on Bibsonomy](Pics/bibsonomy.png) |
AHFE (4) ![In: Advances in Ergonomics in Design - Proceedings of the AHFE 2019 International Conference on Ergonomics in Design, Washington, DC, USA, July 24-28, 2019, pp. 91-102, 2019, Springer, 978-3-030-20226-2. The full citation details ...](Pics/full.jpeg) |
2019 |
DBLP DOI BibTeX RDF |
|
26 | João Brandão, Ricardo Maia Pestana, Daniel Raposo |
Brand Identity in Motion. Structural Models of Brand Identity on TV Opening Credits. ![Search on Bibsonomy](Pics/bibsonomy.png) |
AHFE (4) ![In: Advances in Ergonomics in Design - Proceedings of the AHFE 2019 International Conference on Ergonomics in Design, Washington, DC, USA, July 24-28, 2019, pp. 136-146, 2019, Springer, 978-3-030-20226-2. The full citation details ...](Pics/full.jpeg) |
2019 |
DBLP DOI BibTeX RDF |
|
26 | Joe Phua, Jihoon (Jay) Kim |
Starring in your own Snapchat advertisement: Influence of self-brand congruity, self-referencing and perceived humor on brand attitude and purchase intention of advertised brands. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Telematics Informatics ![In: Telematics Informatics 35(5), pp. 1524-1533, 2018. The full citation details ...](Pics/full.jpeg) |
2018 |
DBLP DOI BibTeX RDF |
|
26 | Daniel Baier, Sarah Frost |
Relating brand confusion to ad similarities and brand strengths through image data analysis and classification. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Adv. Data Anal. Classif. ![In: Adv. Data Anal. Classif. 12(1), pp. 155-171, 2018. The full citation details ...](Pics/full.jpeg) |
2018 |
DBLP DOI BibTeX RDF |
|
26 | T. C. Wong 0001, Mohamed Yacine Haddoud, Y. K. Kwok, Hongwei He |
Examining the key determinants towards online pro-brand and anti-brand community citizenship behaviours: A two-stage approach. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Ind. Manag. Data Syst. ![In: Ind. Manag. Data Syst. 118(4), pp. 850-872, 2018. The full citation details ...](Pics/full.jpeg) |
2018 |
DBLP DOI BibTeX RDF |
|
26 | Houcine Akrout, Gàbor Nagy |
Trust and commitment within a virtual brand community: The mediating role of brand relationship quality. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Inf. Manag. ![In: Inf. Manag. 55(8), pp. 939-955, 2018. The full citation details ...](Pics/full.jpeg) |
2018 |
DBLP DOI BibTeX RDF |
|
26 | Elia Ardyan, Ari Susanti |
The Effect of City Brand Love on Tourist Based City Brand Equity: City Branding Study in Indonesia. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Int. J. Asian Bus. Inf. Manag. ![In: Int. J. Asian Bus. Inf. Manag. 9(3), pp. 44-60, 2018. The full citation details ...](Pics/full.jpeg) |
2018 |
DBLP DOI BibTeX RDF |
|
26 | Samala Nagaraj, Sapna Singh |
Investigating the Role of Customer Brand Engagement and Relationship Quality on Brand Loyalty: An Empirical Analysis. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Int. J. E Bus. Res. ![In: Int. J. E Bus. Res. 14(3), pp. 34-53, 2018. The full citation details ...](Pics/full.jpeg) |
2018 |
DBLP DOI BibTeX RDF |
|
26 | Isabella Chaney, Sameer Hosany, Meng-Shan Sharon Wu, Cheng-Hao Steve Chen, Bang Nguyen |
Size does matter: Effects of in-game advertising stimuli on brand recall and brand recognition. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Comput. Hum. Behav. ![In: Comput. Hum. Behav. 86, pp. 311-318, 2018. The full citation details ...](Pics/full.jpeg) |
2018 |
DBLP DOI BibTeX RDF |
|
26 | Pankhuri Malhotra, Siddhartha Bhattacharyya |
Large Scale Online Brand Networks to Study Brand Effects. ![Search on Bibsonomy](Pics/bibsonomy.png) |
AAAI Workshops ![In: The Workshops of the The Thirty-Second AAAI Conference on Artificial Intelligence, New Orleans, Louisiana, USA, February 2-7, 2018., pp. 85-92, 2018, AAAI Press, 978-1-57735-801-5. The full citation details ...](Pics/full.jpeg) |
2018 |
DBLP BibTeX RDF |
|
26 | Minghong Xu, Siddhartha Bhattacharyya |
Inferring Brand Knowledge from Online Consumer Associative Brand Networks. ![Search on Bibsonomy](Pics/bibsonomy.png) |
AAAI Workshops ![In: The Workshops of the The Thirty-Second AAAI Conference on Artificial Intelligence, New Orleans, Louisiana, USA, February 2-7, 2018., pp. 113-121, 2018, AAAI Press, 978-1-57735-801-5. The full citation details ...](Pics/full.jpeg) |
2018 |
DBLP BibTeX RDF |
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26 | Yuheng Hu, David Gal, Yili Hong 0002 |
Modeling Brand Personality with Business Value of Social Media Analytics: Predicting Brand Personality with User-generated Content and Firm-generated Content. ![Search on Bibsonomy](Pics/bibsonomy.png) |
ICIS ![In: Proceedings of the International Conference on Information Systems - Bridging the Internet of People, Data, and Things, ICIS 2018, San Francisco, CA, USA, December 13-16, 2018, 2018, Association for Information Systems. The full citation details ...](Pics/full.jpeg) |
2018 |
DBLP BibTeX RDF |
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26 | Elena Vitkauskaite, Rimantas Gatautis |
Points for Posts and Badges to Brand Advocates: The Role of Gamification in Consumer Brand Engagement. ![Search on Bibsonomy](Pics/bibsonomy.png) |
HICSS ![In: 51st Hawaii International Conference on System Sciences, HICSS 2018, Hilton Waikoloa Village, Hawaii, USA, January 3-6, 2018, pp. 1-10, 2018, ScholarSpace / AIS Electronic Library (AISeL). The full citation details ...](Pics/full.jpeg) |
2018 |
DBLP BibTeX RDF |
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26 | Shu-Chin Huang, Bee-Ling Ng, Tang-Shun Chuang |
The Driving Factors for Fans' Buying Behaviors and Perceived Values in Brand Community: A Case Study of Cosmetic Brand Community, S3. ![Search on Bibsonomy](Pics/bibsonomy.png) |
ICEEL ![In: Proceedings of the 2018 2nd International Conference on Education and E-Learning, ICEEL 2018, Bali, Indonesia, November 05-07, 2018, pp. 196-201, 2018, ACM, 978-1-4503-6577-2. The full citation details ...](Pics/full.jpeg) |
2018 |
DBLP DOI BibTeX RDF |
|
26 | Yang Liu 0007, Tobey H. Ko, Zhonglei Gu |
Who is the Mr. Right for Your Brand?: - Discovering Brand Key Assets via Multi-modal Asset-aware Projection. ![Search on Bibsonomy](Pics/bibsonomy.png) |
SIGIR ![In: The 41st International ACM SIGIR Conference on Research & Development in Information Retrieval, SIGIR 2018, Ann Arbor, MI, USA, July 08-12, 2018, pp. 1113-1116, 2018, ACM. The full citation details ...](Pics/full.jpeg) |
2018 |
DBLP DOI BibTeX RDF |
|
26 | Kai Wang 0038, Yu-Jen Chen, Hsiang-Chun Pan |
Determinants of Brand Loyalty in Online Brand Communities: The View of Place Attachment. ![Search on Bibsonomy](Pics/bibsonomy.png) |
MISNC ![In: Proceedings of the 5th Multidisciplinary International Social Networks Conference, MISNC 2018, Saint-Etienne, France, July 16-18, 2018, pp. 12:1-12:5, 2018, ACM. The full citation details ...](Pics/full.jpeg) |
2018 |
DBLP DOI BibTeX RDF |
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26 | Li-Chun Hsu, Dah-Kwei Liou |
Maintaining customer-brand relationships in the mobile industry: the mediation effects of brand relationship benefits and quality. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Int. J. Mob. Commun. ![In: Int. J. Mob. Commun. 15(4), pp. 388-413, 2017. The full citation details ...](Pics/full.jpeg) |
2017 |
DBLP DOI BibTeX RDF |
|
26 | Jeannette Paschen, Leyland F. Pitt, Jan Kietzmann, Amir Dabirian, Mana Farshid |
The brand personalities of brand communities: an analysis of online communication. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Online Inf. Rev. ![In: Online Inf. Rev. 41(7), pp. 1064-1075, 2017. The full citation details ...](Pics/full.jpeg) |
2017 |
DBLP DOI BibTeX RDF |
|
26 | Sandra Maria Correia Loureiro, Tatjana Gorgus, Hans Rüdiger Kaufmann |
Antecedents and outcomes of online brand engagement: The role of brand love on enhancing electronic-word-of-mouth. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Online Inf. Rev. ![In: Online Inf. Rev. 41(7), pp. 985-1005, 2017. The full citation details ...](Pics/full.jpeg) |
2017 |
DBLP DOI BibTeX RDF |
|
26 | Kishalay Adhikari, Rajeev Kumar Panda |
Social Media Brand Communities and Brand Loyalty: An Integrated AHP Approach. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Int. J. Virtual Communities Soc. Netw. ![In: Int. J. Virtual Communities Soc. Netw. 9(2), pp. 62-79, 2017. The full citation details ...](Pics/full.jpeg) |
2017 |
DBLP DOI BibTeX RDF |
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26 | Carsten D. Schultz |
Proposing to your fans: Which brand post characteristics drive consumer engagement activities on social media brand pages? ![Search on Bibsonomy](Pics/bibsonomy.png) |
Electron. Commer. Res. Appl. ![In: Electron. Commer. Res. Appl. 26, pp. 23-34, 2017. The full citation details ...](Pics/full.jpeg) |
2017 |
DBLP DOI BibTeX RDF |
|
26 | Nadine Hennigs, Steffen Schmidt, Klaus-Peter Wiedmann, Evmorfia Karampournioti, Franziska Labenz |
Measuring brand performance in the cruise industry: brand experiences and sustainability orientation as basis for value creation. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Int. J. Serv. Technol. Manag. ![In: Int. J. Serv. Technol. Manag. 23(3), pp. 189-203, 2017. The full citation details ...](Pics/full.jpeg) |
2017 |
DBLP DOI BibTeX RDF |
|
26 | Ron N. Borkovsky, Avi Goldfarb, Avery M. Haviv, Sridhar Moorthy |
Measuring and Understanding Brand Value in a Dynamic Model of Brand Management. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Mark. Sci. ![In: Mark. Sci. 36(4), pp. 471-499, 2017. The full citation details ...](Pics/full.jpeg) |
2017 |
DBLP DOI BibTeX RDF |
|
26 | Sreejesh S., M. R. Anusree |
Effects of cognition demand, mode of interactivity and brand anthropomorphism on gamers' brand attention and memory in advergames. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Comput. Hum. Behav. ![In: Comput. Hum. Behav. 70, pp. 575-588, 2017. The full citation details ...](Pics/full.jpeg) |
2017 |
DBLP DOI BibTeX RDF |
|
26 | Liguo Lou, Joon Koh |
Antecedents and Outcomes of Brand Relationship Quality in Brand Communities: A Cross-validation Test of Two Social Media Samples. ![Search on Bibsonomy](Pics/bibsonomy.png) |
PACIS ![In: 21st Pacific Asia Conference on Information Systems, PACIS 2017, Langkawi, Malaysia, July 16-20, 2017, pp. 92, 2017. The full citation details ...](Pics/full.jpeg) |
2017 |
DBLP BibTeX RDF |
|
26 | Yanni Liu, Lingyu Lin, Lei Zhang |
Influence on Brand Equity from Brand Identification Within the Environment of Social Media - The Mediating Effect of User-Generated Content. ![Search on Bibsonomy](Pics/bibsonomy.png) |
TE ![In: Transdisciplinary Engineering: A Paradigm Shift - Proceedings of the 24th ISPE Inc. International Conference on Transdisciplinary Engineering, TE 2017, Singapore, July 10-14, 2017, pp. 538-546, 2017, IOS Press, 978-1-61499-778-8. The full citation details ...](Pics/full.jpeg) |
2017 |
DBLP DOI BibTeX RDF |
|
26 | Ching-Hsuan Yeh, Yi-Shun Wang, Kaili Yieh |
Predicting smartphone brand loyalty: Consumer value and consumer-brand identification perspectives. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Int. J. Inf. Manag. ![In: Int. J. Inf. Manag. 36(3), pp. 245-257, 2016. The full citation details ...](Pics/full.jpeg) |
2016 |
DBLP DOI BibTeX RDF |
|
26 | Kem Z. K. Zhang, Morad Benyoucef, Sesia J. Zhao |
Building brand loyalty in social commerce: The case of brand microblogs. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Electron. Commer. Res. Appl. ![In: Electron. Commer. Res. Appl. 15, pp. 14-25, 2016. The full citation details ...](Pics/full.jpeg) |
2016 |
DBLP DOI BibTeX RDF |
|
26 | Mahmud Hassan, Luis V. Casaló Ariño |
Consumer devotion to a different height: How consumers are defending the brand within Facebook brand communities. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Internet Res. ![In: Internet Res. 26(4), pp. 963-981, 2016. The full citation details ...](Pics/full.jpeg) |
2016 |
DBLP DOI BibTeX RDF |
|
26 | Sahika Burçin Tatar, Irem Eren-Erdogmus |
The effect of social media marketing on brand trust and brand loyalty for hotels. ![Search on Bibsonomy](Pics/bibsonomy.png) |
J. Inf. Technol. Tour. ![In: J. Inf. Technol. Tour. 16(3), pp. 249-263, 2016. The full citation details ...](Pics/full.jpeg) |
2016 |
DBLP DOI BibTeX RDF |
|
26 | Devika Vashisht, Marla B. Royne |
Advergame speed influence and brand recall: The moderating effects of brand placement strength and gamers' persuasion knowledge. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Comput. Hum. Behav. ![In: Comput. Hum. Behav. 63, pp. 162-169, 2016. The full citation details ...](Pics/full.jpeg) |
2016 |
DBLP DOI BibTeX RDF |
|
26 | Taemin Kim, Okhyun Kim |
Self- and Social Motivation to Interact with a Brand on Facebook: The Moderating Roles of Self-Expression and Brand Engagement in a Student Sample. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Cyberpsychology Behav. Soc. Netw. ![In: Cyberpsychology Behav. Soc. Netw. 19(5), pp. 328-334, 2016. The full citation details ...](Pics/full.jpeg) |
2016 |
DBLP DOI BibTeX RDF |
|
26 | Kapil Kaushik |
Analyzing the effect of brand building activities on brand image using topic modeling techniques: student research abstract. ![Search on Bibsonomy](Pics/bibsonomy.png) |
SAC ![In: Proceedings of the 31st Annual ACM Symposium on Applied Computing, Pisa, Italy, April 4-8, 2016, pp. 1189-1190, 2016, ACM, 978-1-4503-3739-7. The full citation details ...](Pics/full.jpeg) |
2016 |
DBLP DOI BibTeX RDF |
|
26 | Xiaoyu Hao, Defu Bao, Shang Tong, Fang An |
Study on Brand Prominence and Brand Preference of Business Gifts. ![Search on Bibsonomy](Pics/bibsonomy.png) |
ISCID (2) ![In: 9th International Symposium on Computational Intelligence and Design, ISCID 2016, Hangzhou, China, December 10-11, 2016, Volume 2, pp. 295-298, 2016, IEEE, 978-1-5090-3558-8. The full citation details ...](Pics/full.jpeg) |
2016 |
DBLP DOI BibTeX RDF |
|
26 | Marios Pournaris, Habin Lee |
How online brand community participation strengthens brand trust and commitment: A relationship marketing perspective. ![Search on Bibsonomy](Pics/bibsonomy.png) |
ICEC ![In: Proceedings of the 18th Annual International Conference on Electronic Commerce - e-Commerce in Smart connected World, ICEC '16, Suwon, Republic of Korea, August 17-19, 2016, pp. 27:1-27:8, 2016, ACM, 978-1-4503-4222-3. The full citation details ...](Pics/full.jpeg) |
2016 |
DBLP DOI BibTeX RDF |
|
26 | Mohammad Ghaderi, Francisco Javier Ruiz, Núria Agell |
Understanding the impact of brand colour on brand image: A preference disaggregation approach. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Pattern Recognit. Lett. ![In: Pattern Recognit. Lett. 67, pp. 11-18, 2015. The full citation details ...](Pics/full.jpeg) |
2015 |
DBLP DOI BibTeX RDF |
|
26 | Elia Ardyan, Vincent Didiek Wiet Aryanto |
Antecedents and Consequences of E-News Brand Trust: An Empirical Study of E-News Brand in Indonesia. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Int. J. Innov. Digit. Econ. ![In: Int. J. Innov. Digit. Econ. 6(2), pp. 38-51, 2015. The full citation details ...](Pics/full.jpeg) |
2015 |
DBLP DOI BibTeX RDF |
|
26 | Xiabing Zheng, Christy M. K. Cheung, Matthew K. O. Lee, Liang Liang 0001 |
Building brand loyalty through user engagement in online brand communities in social networking sites. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Inf. Technol. People ![In: Inf. Technol. People 28(1), pp. 90-106, 2015. The full citation details ...](Pics/full.jpeg) |
2015 |
DBLP DOI BibTeX RDF |
|
26 | Juha Munnukka, Heikki Karjaluoto, Anna Tikkanen |
Are Facebook brand community members truly loyal to the brand? ![Search on Bibsonomy](Pics/bibsonomy.png) |
Comput. Hum. Behav. ![In: Comput. Hum. Behav. 51, pp. 429-439, 2015. The full citation details ...](Pics/full.jpeg) |
2015 |
DBLP DOI BibTeX RDF |
|
26 | Nuan Luo, Mingli Zhang, Wenhua Liu |
The effects of value co-creation practices on building harmonious brand community and achieving brand loyalty on social media in China. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Comput. Hum. Behav. ![In: Comput. Hum. Behav. 48, pp. 492-499, 2015. The full citation details ...](Pics/full.jpeg) |
2015 |
DBLP DOI BibTeX RDF |
|
26 | Yuka Wakita, Kenta Oku, Hung-Hsuan Huang, Kyoji Kawagoe |
A Fashion-Brand Recommender System Using Brand Association Rules and Features. ![Search on Bibsonomy](Pics/bibsonomy.png) |
IIAI-AAI ![In: IIAI 4th International Congress on Advanced Applied Informatics, IIAI-AAI 2015, Okayama, Japan, July 12-16, 2015, pp. 719-720, 2015, IEEE Computer Society, 978-1-4799-9957-6. The full citation details ...](Pics/full.jpeg) |
2015 |
DBLP DOI BibTeX RDF |
|
26 | Mohammad Reza Habibi, Michel Laroche, Marie-Odile Richard |
Brand communities based in social media: How unique are they? Evidence from two exemplary brand communities. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Int. J. Inf. Manag. ![In: Int. J. Inf. Manag. 34(2), pp. 123-132, 2014. The full citation details ...](Pics/full.jpeg) |
2014 |
DBLP DOI BibTeX RDF |
|
26 | Ralf van der Lans, Bram Van den Bergh, Evelien Dieleman |
Partner Selection in Brand Alliances: An Empirical Investigation of the Drivers of Brand Fit. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Mark. Sci. ![In: Mark. Sci. 33(4), pp. 551-566, 2014. The full citation details ...](Pics/full.jpeg) |
2014 |
DBLP DOI BibTeX RDF |
|
26 | Mohammad Reza Habibi, Michel Laroche, Marie-Odile Richard |
The roles of brand community and community engagement in building brand trust on social media. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Comput. Hum. Behav. ![In: Comput. Hum. Behav. 37, pp. 152-161, 2014. The full citation details ...](Pics/full.jpeg) |
2014 |
DBLP DOI BibTeX RDF |
|
26 | Xiao-Meng Luo, Li-Wen Chen, Ling Ge |
Is Online Channel a counterstrategy to the Store Brand by the National Brand? ![Search on Bibsonomy](Pics/bibsonomy.png) |
PACIS ![In: 18th Pacific Asia Conference on Information Systems, PACIS 2014, Chengdu, China, June 24-28, 2014, pp. 25, 2014. The full citation details ...](Pics/full.jpeg) |
2014 |
DBLP BibTeX RDF |
|
26 | Ying-Feng Kuo 0001, Jian-Ren Hou |
Which Brand Will You Not Select? Investigating Oppositional Brand Loyalty from the Perspectives on Social Identity Theory and Emotions. ![Search on Bibsonomy](Pics/bibsonomy.png) |
MoMM ![In: Proceedings of the 12th International Conference on Advances in Mobile Computing and Multimedia, Kaohsiung, Taiwan, December 8-10, 2014, pp. 421-427, 2014, ACM, 978-1-4503-3008-4. The full citation details ...](Pics/full.jpeg) |
2014 |
DBLP DOI BibTeX RDF |
|
26 | Juha Munnukka, Outi Uusitalo, Elisa Jokela |
Advocacy participation and brand loyalty in virtual brand community. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Bled eConference ![In: 27th Bled eConference: eEcosystems, Bled, Slovenia, June 1-5, 2014, pp. 24, 2014. The full citation details ...](Pics/full.jpeg) |
2014 |
DBLP BibTeX RDF |
|
26 | Heikki Karjaluoto, Juha Munnukka, Anna Tikkanen |
Are Facebook Brand Community Members Really Loyal to the Brand? ![Search on Bibsonomy](Pics/bibsonomy.png) |
Bled eConference ![In: 27th Bled eConference: eEcosystems, Bled, Slovenia, June 1-5, 2014, pp. 28, 2014. The full citation details ...](Pics/full.jpeg) |
2014 |
DBLP BibTeX RDF |
|
26 | Jyh-Shen Chiou, Arlene Chi-Fen Hsu, Chia-Hung Hsieh |
How negative online information affects consumers' brand evaluation: The moderating effects of brand attachment and source credibility. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Online Inf. Rev. ![In: Online Inf. Rev. 37(6), pp. 910-926, 2013. The full citation details ...](Pics/full.jpeg) |
2013 |
DBLP DOI BibTeX RDF |
|
26 | Ying-Feng Kuo 0001, Lien-Hui Feng |
Relationships among community interaction characteristics, perceived benefits, community commitment, and oppositional brand loyalty in online brand communities. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Int. J. Inf. Manag. ![In: Int. J. Inf. Manag. 33(6), pp. 948-962, 2013. The full citation details ...](Pics/full.jpeg) |
2013 |
DBLP DOI BibTeX RDF |
|
26 | Aihwa Chang, Sara H. Hsieh, Timmy H. Tseng |
Online brand community response to negative brand events: the role of group eWOM. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Internet Res. ![In: Internet Res. 23(4), pp. 486-506, 2013. The full citation details ...](Pics/full.jpeg) |
2013 |
DBLP DOI BibTeX RDF |
|
26 | Shu-pei Tsai |
Discussing Brand Information on Social Networking Sites: Implications for Global Brand Marketing. ![Search on Bibsonomy](Pics/bibsonomy.png) |
J. Organ. Comput. Electron. Commer. ![In: J. Organ. Comput. Electron. Commer. 23(4), pp. 372-391, 2013. The full citation details ...](Pics/full.jpeg) |
2013 |
DBLP DOI BibTeX RDF |
|
26 | Libing Shu, Hao Lan Zhang 0001 |
Relationship between Characteristics of Virtual Brand Community and Brand Attachment for Nokia BBS Users. ![Search on Bibsonomy](Pics/bibsonomy.png) |
J. Comput. ![In: J. Comput. 8(12), pp. 3223-3229, 2013. The full citation details ...](Pics/full.jpeg) |
2013 |
DBLP BibTeX RDF |
|
26 | Ning Zhang, Zhimin Zhou, Chenting Su, Nan Zhou |
How Do Different Types of Community Commitment Influence Brand Commitment? The Mediation of Brand Attachment. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Cyberpsychology Behav. Soc. Netw. ![In: Cyberpsychology Behav. Soc. Netw. 16(11), pp. 836-842, 2013. The full citation details ...](Pics/full.jpeg) |
2013 |
DBLP DOI BibTeX RDF |
|
26 | Liang Yin, Junmiao Wang, Ying Shan, Yi Jin, Zilin Sun, Weifeng Huang, Binbin Li |
An Empirical Research on Designing and Promoting the Brand Logo of Yangshan Shuimi Peaches Based on the Theory of Brand Experience. ![Search on Bibsonomy](Pics/bibsonomy.png) |
HCI (20) ![In: Cross-Cultural Design. Methods, Practice, and Case Studies - 5th International Conference, CCD 2013, Held as Part of HCI International 2013, Las Vegas, NV, USA, July 21-26, 2013, Proceedings, Part I, pp. 165-174, 2013, Springer, 978-3-642-39142-2. The full citation details ...](Pics/full.jpeg) |
2013 |
DBLP DOI BibTeX RDF |
|
26 | Wei Xiong, Liang Yin, Xinli Lin, Shengli Lu |
An Empirical Research on Experience Evaluation and Image Promotion of Wuxi Fruit Brand: The Case of the Brand Package of Yangshan Shuimi Peaches. ![Search on Bibsonomy](Pics/bibsonomy.png) |
HCI (20) ![In: Cross-Cultural Design. Methods, Practice, and Case Studies - 5th International Conference, CCD 2013, Held as Part of HCI International 2013, Las Vegas, NV, USA, July 21-26, 2013, Proceedings, Part I, pp. 138-147, 2013, Springer, 978-3-642-39142-2. The full citation details ...](Pics/full.jpeg) |
2013 |
DBLP DOI BibTeX RDF |
|
26 | Hyojung Shin, Seungjin Choi |
Brand-Centric Recommendation with Inter-brand Similarities. ![Search on Bibsonomy](Pics/bibsonomy.png) |
ICONIP (2) ![In: Neural Information Processing - 20th International Conference, ICONIP 2013, Daegu, Korea, November 3-7, 2013. Proceedings, Part II, pp. 108-115, 2013, Springer, 978-3-642-42041-2. The full citation details ...](Pics/full.jpeg) |
2013 |
DBLP DOI BibTeX RDF |
|
26 | Yung-Lan Wang, Gwo-Hshiung Tzeng |
Brand marketing for creating brand value based on a MCDM model combining DEMATEL with ANP and VIKOR methods. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Expert Syst. Appl. ![In: Expert Syst. Appl. 39(5), pp. 5600-5615, 2012. The full citation details ...](Pics/full.jpeg) |
2012 |
DBLP DOI BibTeX RDF |
|
26 | Zhijie Lin, Khim Yong Goh |
Social Media Brand Community and Consumer Purchase: a Cross-Brand Analysis. ![Search on Bibsonomy](Pics/bibsonomy.png) |
ECIS ![In: 20th European Conference on Information Systems, ECIS 2012, Barcelona, Spain, June 10-13, 2012, pp. 78, 2012. The full citation details ...](Pics/full.jpeg) |
2012 |
DBLP BibTeX RDF |
|
26 | Minna Mäläskä, Waqar Nadeem |
Examining the Nature of an Online Brand Community as a B2B Brand Communication Platform: A Netnographic Analysis of the CISCO LinkedIn Group. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Bled eConference ![In: 25th Bled eConference: eTrust: eDependability: Reliable and Trustworthy eStructures, eProcesses, eOperations and eServices for the Future, Bled, Slovenia, June 17-20, 2012, pp. 19, 2012. The full citation details ...](Pics/full.jpeg) |
2012 |
DBLP BibTeX RDF |
|
26 | Doohwang Lee, Hyuk Soo Kim, Jung Kyu Kim |
The Impact of Online Brand Community Type on Consumer's Community Engagement Behaviors: Consumer-Created vs. Marketer-Created Online Brand Community in Online Social-Networking Web Sites. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Cyberpsychology Behav. Soc. Netw. ![In: Cyberpsychology Behav. Soc. Netw. 14(1-2), pp. 59-63, 2011. The full citation details ...](Pics/full.jpeg) |
2011 |
DBLP DOI BibTeX RDF |
|
26 | Seung-Chul Yoo, Jorge F. Peña |
Do Violent Video Games Impair The Effectiveness of In-Game Advertisements? The Impact of Gaming Environment on Brand Recall, Brand Attitude, and Purchase Intention. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Cyberpsychology Behav. Soc. Netw. ![In: Cyberpsychology Behav. Soc. Netw. 14(7-8), pp. 439-446, 2011. The full citation details ...](Pics/full.jpeg) |
2011 |
DBLP DOI BibTeX RDF |
|
26 | Marieke L. Fransen, Bob M. Fennis, Ad Th. H. Pruyn |
Matching Communication Modalities: The Effects of Modality Congruence and Processing Style on Brand Evaluation and Brand Choice. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Commun. Res. ![In: Commun. Res. 37(4), pp. 576-598, 2010. The full citation details ...](Pics/full.jpeg) |
2010 |
DBLP DOI BibTeX RDF |
|
26 | Eva A. van Reijmersdal, Jeroen Jansz, Oscar Peters, Guda van Noort |
The effects of interactive brand placements in online games on children's cognitive, affective, and conative brand responses. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Comput. Hum. Behav. ![In: Comput. Hum. Behav. 26(6), pp. 1787-1794, 2010. The full citation details ...](Pics/full.jpeg) |
2010 |
DBLP DOI BibTeX RDF |
|
26 | Lihui Sun, Tianshu Xu |
On the Impact of Brand Cluster Effects of Forming of Place Brand: Take Wenzhou Cluster for Example. ![Search on Bibsonomy](Pics/bibsonomy.png) |
ICEE ![In: The International Conference on E-Business and E-Government, ICEE 2010, 7-9 May 2010, Guangzhou, China, Proceedings, pp. 5351-5354, 2010, IEEE Computer Society, 978-0-7695-3997-3. The full citation details ...](Pics/full.jpeg) |
2010 |
DBLP DOI BibTeX RDF |
|
26 | Raj Sethuraman |
Assessing the External Validity of Analytical Results from National Brand and Store Brand Competition Models. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Mark. Sci. ![In: Mark. Sci. 28(4), pp. 759-781, 2009. The full citation details ...](Pics/full.jpeg) |
2009 |
DBLP DOI BibTeX RDF |
|
26 | Heehyoung Jang, Lorne Olfman, Ilsang Ko, Joon Koh, Kyungtae Kim |
The Influence of On-Line Brand Community Characteristics on Community Commitment and Brand Loyalty. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Int. J. Electron. Commer. ![In: Int. J. Electron. Commer. 12(3), pp. 57-80, 2008. The full citation details ...](Pics/full.jpeg) |
2008 |
DBLP DOI BibTeX RDF |
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