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Venues (Conferences, Journals, ...)
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GrowBag graphs for keyword ? (Num. hits/coverage)
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The graphs summarize 2120 occurrences of 1138 keywords
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Results
Found 5418 publication records. Showing 5418 according to the selection in the facets
Hits ?▲ |
Authors |
Title |
Venue |
Year |
Link |
Author keywords |
31 | Rainer Thome (eds.) |
Datenverarbeitung im Marketing, Heidelberg, 9.-10. Oktober 1980 ![Search on Bibsonomy](Pics/bibsonomy.png) |
Datenverarbeitung im Marketing ![Springer, 3-540-10555-7 The full citation details ...](Pics/full.jpeg) |
1981 |
DBLP DOI BibTeX RDF |
|
31 | D. Klugmann |
Spracherkennung - Technik und Einsatzmöglichkeiten. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Datenverarbeitung im Marketing ![In: Datenverarbeitung im Marketing, Heidelberg, 9.-10. Oktober 1980, pp. 354-364, 1980, Springer, 3-540-10555-7. The full citation details ...](Pics/full.jpeg) |
1980 |
DBLP DOI BibTeX RDF |
|
31 | M. Bittel |
Computer Output on Microfilm im Marketingbereich. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Datenverarbeitung im Marketing ![In: Datenverarbeitung im Marketing, Heidelberg, 9.-10. Oktober 1980, pp. 371-375, 1980, Springer, 3-540-10555-7. The full citation details ...](Pics/full.jpeg) |
1980 |
DBLP DOI BibTeX RDF |
|
31 | F. N. Stockebrand |
Entwicklung und Einführung eines EDV-gestüzten Marketinginformationssystems für den Mineralölhandel der Deutschland BP AG. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Datenverarbeitung im Marketing ![In: Datenverarbeitung im Marketing, Heidelberg, 9.-10. Oktober 1980, pp. 122-159, 1980, Springer, 3-540-10555-7. The full citation details ...](Pics/full.jpeg) |
1980 |
DBLP DOI BibTeX RDF |
|
31 | U. Morasch |
Die optische Transparenz Multivariater Verfahren. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Datenverarbeitung im Marketing ![In: Datenverarbeitung im Marketing, Heidelberg, 9.-10. Oktober 1980, pp. 308-320, 1980, Springer, 3-540-10555-7. The full citation details ...](Pics/full.jpeg) |
1980 |
DBLP DOI BibTeX RDF |
|
31 | K. J. Becker, L. Birk |
Einsatzmöglichkeiten eines dialogorientierten Marketinginformationssysteme, dargestellte am System EXPRESS. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Datenverarbeitung im Marketing ![In: Datenverarbeitung im Marketing, Heidelberg, 9.-10. Oktober 1980, pp. 16-24, 1980, Springer, 3-540-10555-7. The full citation details ...](Pics/full.jpeg) |
1980 |
DBLP DOI BibTeX RDF |
|
31 | Th. Thiele |
Außendienststeuerungsystem. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Datenverarbeitung im Marketing ![In: Datenverarbeitung im Marketing, Heidelberg, 9.-10. Oktober 1980, pp. 280-289, 1980, Springer, 3-540-10555-7. The full citation details ...](Pics/full.jpeg) |
1980 |
DBLP DOI BibTeX RDF |
|
31 | G. Kirschner, Wolfgang Renninger |
Markforschung im europäischen Verbund. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Datenverarbeitung im Marketing ![In: Datenverarbeitung im Marketing, Heidelberg, 9.-10. Oktober 1980, pp. 290-297, 1980, Springer, 3-540-10555-7. The full citation details ...](Pics/full.jpeg) |
1980 |
DBLP DOI BibTeX RDF |
|
31 | H. Wagner, E. Steffens |
Ein computergestütztes Simulationsmodell für Marketingstrategien von Kreditinstituten. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Datenverarbeitung im Marketing ![In: Datenverarbeitung im Marketing, Heidelberg, 9.-10. Oktober 1980, pp. 298-307, 1980, Springer, 3-540-10555-7. The full citation details ...](Pics/full.jpeg) |
1980 |
DBLP DOI BibTeX RDF |
|
31 | W. Schmidt |
Faire Datenverarbeitung im Adresshandel. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Datenverarbeitung im Marketing ![In: Datenverarbeitung im Marketing, Heidelberg, 9.-10. Oktober 1980, pp. 329-337, 1980, Springer, 3-540-10555-7. The full citation details ...](Pics/full.jpeg) |
1980 |
DBLP DOI BibTeX RDF |
|
31 | Klaus Wenke |
Bildschirmtext in der Markenartikelindustrie. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Datenverarbeitung im Marketing ![In: Datenverarbeitung im Marketing, Heidelberg, 9.-10. Oktober 1980, pp. 347-353, 1980, Springer, 3-540-10555-7. The full citation details ...](Pics/full.jpeg) |
1980 |
DBLP DOI BibTeX RDF |
|
31 | K. Heinzelbecker |
Marketinginformationssysteme in der Investitionsgüterindustrie. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Datenverarbeitung im Marketing ![In: Datenverarbeitung im Marketing, Heidelberg, 9.-10. Oktober 1980, pp. 169-199, 1980, Springer, 3-540-10555-7. The full citation details ...](Pics/full.jpeg) |
1980 |
DBLP DOI BibTeX RDF |
|
31 | D. Linssen |
PDS - Philips Data Systems GmbH Marketinginformationssystem. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Datenverarbeitung im Marketing ![In: Datenverarbeitung im Marketing, Heidelberg, 9.-10. Oktober 1980, pp. 160-168, 1980, Springer, 3-540-10555-7. The full citation details ...](Pics/full.jpeg) |
1980 |
DBLP DOI BibTeX RDF |
|
31 | Dieter Schütt, E. Wildgrube |
Technik und Einsatzmöglichkeiten rämlicher Datenverwaltungssysteme. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Datenverarbeitung im Marketing ![In: Datenverarbeitung im Marketing, Heidelberg, 9.-10. Oktober 1980, pp. 321-328, 1980, Springer, 3-540-10555-7. The full citation details ...](Pics/full.jpeg) |
1980 |
DBLP DOI BibTeX RDF |
|
31 | D. Schmidtmann |
Erfahrungen mit dem vertriebsinformationssystem der IBM Deutschlang GmbH. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Datenverarbeitung im Marketing ![In: Datenverarbeitung im Marketing, Heidelberg, 9.-10. Oktober 1980, pp. 1-15, 1980, Springer, 3-540-10555-7. The full citation details ...](Pics/full.jpeg) |
1980 |
DBLP DOI BibTeX RDF |
|
31 | G. Wagener |
Einheitliche Kommunikationssysteme als Basis informierter Sortimentspolitik. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Datenverarbeitung im Marketing ![In: Datenverarbeitung im Marketing, Heidelberg, 9.-10. Oktober 1980, pp. 365-370, 1980, Springer, 3-540-10555-7. The full citation details ...](Pics/full.jpeg) |
1980 |
DBLP DOI BibTeX RDF |
|
31 | E. Kretz |
Verteilte Computerintelligenz im SB-Warenhaus, Kaufhaus und Baumarkt. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Datenverarbeitung im Marketing ![In: Datenverarbeitung im Marketing, Heidelberg, 9.-10. Oktober 1980, pp. 213-223, 1980, Springer, 3-540-10555-7. The full citation details ...](Pics/full.jpeg) |
1980 |
DBLP DOI BibTeX RDF |
|
31 | H. Becker |
Entwurf und praktische Einführung von Verkaufssteuerungssystemen. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Datenverarbeitung im Marketing ![In: Datenverarbeitung im Marketing, Heidelberg, 9.-10. Oktober 1980, pp. 237-250, 1980, Springer, 3-540-10555-7. The full citation details ...](Pics/full.jpeg) |
1980 |
DBLP DOI BibTeX RDF |
|
31 | W. König |
Datenbankkonzepte für Marketinginformationssysteme. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Datenverarbeitung im Marketing ![In: Datenverarbeitung im Marketing, Heidelberg, 9.-10. Oktober 1980, pp. 98-121, 1980, Springer, 3-540-10555-7. The full citation details ...](Pics/full.jpeg) |
1980 |
DBLP DOI BibTeX RDF |
|
31 | L. Feiereisen |
Online Warenwirtschaftssysteme. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Datenverarbeitung im Marketing ![In: Datenverarbeitung im Marketing, Heidelberg, 9.-10. Oktober 1980, pp. 224-236, 1980, Springer, 3-540-10555-7. The full citation details ...](Pics/full.jpeg) |
1980 |
DBLP DOI BibTeX RDF |
|
31 | Wei Chen 0013, Chi Wang 0001, Yajun Wang 0001 |
Scalable influence maximization for prevalent viral marketing in large-scale social networks. ![Search on Bibsonomy](Pics/bibsonomy.png) |
KDD ![In: Proceedings of the 16th ACM SIGKDD International Conference on Knowledge Discovery and Data Mining, Washington, DC, USA, July 25-28, 2010, pp. 1029-1038, 2010, ACM, 978-1-4503-0055-1. The full citation details ...](Pics/full.jpeg) |
2010 |
DBLP DOI BibTeX RDF |
social networks, viral marketing, influence maximization |
31 | Forrest Stonedahl, William Rand, Uri Wilensky |
Evolving viral marketing strategies. ![Search on Bibsonomy](Pics/bibsonomy.png) |
GECCO ![In: Genetic and Evolutionary Computation Conference, GECCO 2010, Proceedings, Portland, Oregon, USA, July 7-11, 2010, pp. 1195-1202, 2010, ACM, 978-1-4503-0072-8. The full citation details ...](Pics/full.jpeg) |
2010 |
DBLP DOI BibTeX RDF |
genetic algorithms, simulation, social networks, agent-based modeling, diffusion, business, viral marketing |
31 | Zheng Xiang 0001, Bing Pan |
Travel Queries on Cities in the United States: Implications for Search Engine Marketing in Tourism. ![Search on Bibsonomy](Pics/bibsonomy.png) |
ENTER ![In: Information and Communication Technologies in Tourism, ENTER 2009, Proceedings of the International Conference in Amsterdam, The Netherlands, 2009, pp. 419-430, 2009, Springer, 978-3-211-93970-3. The full citation details ...](Pics/full.jpeg) |
2009 |
DBLP DOI BibTeX RDF |
travel information search, travel queries, destinations, search engine marketing |
31 | Byeong Cheol Lee, Bruce Wicks, Wei-Jue Huang |
Development of Technology Training for Destination Marketing Organisations. ![Search on Bibsonomy](Pics/bibsonomy.png) |
ENTER ![In: Information and Communication Technologies in Tourism, ENTER 2009, Proceedings of the International Conference in Amsterdam, The Netherlands, 2009, pp. 393-405, 2009, Springer, 978-3-211-93970-3. The full citation details ...](Pics/full.jpeg) |
2009 |
DBLP DOI BibTeX RDF |
Tourism technology, Training content, Destination Marketing Oganisations (DMO), You Tube, Podcast, RSS feed |
31 | Nikki Serapio, B. J. Fogg |
Designing for video engagement on social networks: a video marketing case study. ![Search on Bibsonomy](Pics/bibsonomy.png) |
PERSUASIVE ![In: Persuasive Technology, Fourth International Conference, PERSUASIVE 2009, Claremont, California, USA, April 26-29, 2009. Proceedings, pp. 39, 2009, ACM, 978-1-60558-376-1. The full citation details ...](Pics/full.jpeg) |
2009 |
DBLP DOI BibTeX RDF |
video marketing, video persuasion, social networks |
31 | Marije Teerling, Willem Pieterson |
Multi-channel marketing: an experiment on leading citizens to online public services. ![Search on Bibsonomy](Pics/bibsonomy.png) |
D.GO ![In: Proceedings of the 10th Annual International Conference on Digital Government Research, Partnerships for Public Innovation, DG.O 2009, Puebla, Mexico, May 17-20, 2009, pp. 104-112, 2009, Digital Government Research Center, 978-1-60558-535-2. The full citation details ...](Pics/full.jpeg) |
2009 |
DBLP BibTeX RDF |
channel marketing, service channels, e-government, e-services, multi-channeling |
31 | Jingdong Chen, Xiaoqian Gao |
The theory and empirical research of network marketing based on relational value. ![Search on Bibsonomy](Pics/bibsonomy.png) |
ICIS ![In: Proceedings of the 2nd International Conference on Interaction Sciences: Information Technology, Culture and Human (ICIS 2009), Seoul, Korea, 24-26 November 2009, pp. 381-385, 2009, ACM, 978-1-60558-710-3. The full citation details ...](Pics/full.jpeg) |
2009 |
DBLP DOI BibTeX RDF |
mutual benefit, network marketing, relational value |
31 | Stefan Lessmann, Stefan Voß 0001 |
Feature Selection in Marketing Applications. ![Search on Bibsonomy](Pics/bibsonomy.png) |
ADMA ![In: Advanced Data Mining and Applications, 5th International Conference, ADMA 2009, Beijing, China, August 17-19, 2009. Proceedings, pp. 200-208, 2009, Springer, 978-3-642-03347-6. The full citation details ...](Pics/full.jpeg) |
2009 |
DBLP DOI BibTeX RDF |
Classification, Support Vector Machines, Feature Selection, Decision Support, Marketing |
31 | Jure Leskovec, Lada A. Adamic, Bernardo A. Huberman |
The dynamics of viral marketing. ![Search on Bibsonomy](Pics/bibsonomy.png) |
ACM Trans. Web ![In: ACM Trans. Web 1(1), pp. 5, 2007. The full citation details ...](Pics/full.jpeg) |
2007 |
DBLP DOI BibTeX RDF |
recommender systems, e-commerce, network analysis, Viral marketing, long tail, word-of-mouth |
31 | Tsz-Wai Lui, Gabriele Piccoli, Blake Ives |
Marketing strategies in virtual worlds. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Data Base ![In: Data Base 38(4), pp. 77-80, 2007. The full citation details ...](Pics/full.jpeg) |
2007 |
DBLP DOI BibTeX RDF |
product attributes, theory of cognitive fit, virtual worlds, marketing strategy, media richness theory |
31 | Jure Leskovec, Lada A. Adamic, Bernardo A. Huberman |
The dynamics of viral marketing. ![Search on Bibsonomy](Pics/bibsonomy.png) |
EC ![In: Proceedings 7th ACM Conference on Electronic Commerce (EC-2006), Ann Arbor, Michigan, USA, June 11-15, 2006, pp. 228-237, 2006, ACM, 1-59593-236-4. The full citation details ...](Pics/full.jpeg) |
2006 |
DBLP DOI BibTeX RDF |
recommender systems, E-commerce, viral marketing |
31 | Li Li, Wengui Su, Jian Jiang |
The influencing factors and marketing strategies of developing telecommunication industry customer loyalty: based on analytic hierarchy process. ![Search on Bibsonomy](Pics/bibsonomy.png) |
ICEC ![In: Proceedings of the 7th International Conference on Electronic Commerce, ICEC 2005, Xi'an, China, August 15-17, 2005, pp. 784-786, 2005, ACM, 1-59593-112-0. The full citation details ...](Pics/full.jpeg) |
2005 |
DBLP DOI BibTeX RDF |
customer relation marketing, analytic hierarchy process, customer loyalty |
31 | Naoki Abe, Naval K. Verma, Chidanand Apté, Robert Schroko |
Cross channel optimized marketing by reinforcement learning. ![Search on Bibsonomy](Pics/bibsonomy.png) |
KDD ![In: Proceedings of the Tenth ACM SIGKDD International Conference on Knowledge Discovery and Data Mining, Seattle, Washington, USA, August 22-25, 2004, pp. 767-772, 2004, ACM, 1-58113-888-1. The full citation details ...](Pics/full.jpeg) |
2004 |
DBLP DOI BibTeX RDF |
customer life time value, reinforcement learning, CRM, cost sensitive learning, targeted marketing |
31 | Saharon Rosset, Einat Neumann, Uri Eick, Nurit Vatnik, Yizhak Idan |
Evaluation of prediction models for marketing campaigns. ![Search on Bibsonomy](Pics/bibsonomy.png) |
KDD ![In: Proceedings of the seventh ACM SIGKDD international conference on Knowledge discovery and data mining, San Francisco, CA, USA, August 26-29, 2001, pp. 456-461, 2001, ACM, 1-58113-391-X. The full citation details ...](Pics/full.jpeg) |
2001 |
DBLP DOI BibTeX RDF |
Marketing Campaigns, Performance Measures, Confidence Intervals, Model Evaluation |
31 | Chidanand Apté, Eric Bibelnieks, Ramesh Natarajan, Edwin P. D. Pednault, Fateh Tipu, Deb Campbell, Bryan Nelson |
Segmentation-based modeling for advanced targeted marketing. ![Search on Bibsonomy](Pics/bibsonomy.png) |
KDD ![In: Proceedings of the seventh ACM SIGKDD international conference on Knowledge discovery and data mining, San Francisco, CA, USA, August 26-29, 2001, pp. 408-413, 2001, ACM, 1-58113-391-X. The full citation details ...](Pics/full.jpeg) |
2001 |
DBLP DOI BibTeX RDF |
Segmentation-based models, feature selection, decision trees, logistic regression, linear regression, targeted marketing |
31 | Yiyu Yao, Ning Zhong 0001 |
Mining Market Value Functions for Targeted Marketing. ![Search on Bibsonomy](Pics/bibsonomy.png) |
COMPSAC ![In: 25th International Computer Software and Applications Conference (COMPSAC 2001), Invigorating Software Development, 8-12 October 2001, Chicago, IL, USA, pp. 517-, 2001, IEEE Computer Society, 0-7695-1372-7. The full citation details ...](Pics/full.jpeg) |
2001 |
DBLP DOI BibTeX RDF |
Market Value Functions, Data Mining, E-commerce, Business Intelligence, Targeted Marketing |
31 | G. Jha, Siu Cheung Hui |
Data Mining for Risk Analysis and Targeted Marketing. ![Search on Bibsonomy](Pics/bibsonomy.png) |
PRICAI ![In: PRICAI'98, Topics in Artificial Intelligence, 5th Pacific Rim International Conference on Artificial Intelligence, Singapore, November 22-27, 1998, Proceedings, pp. 158-169, 1998, Springer, 3-540-65271-X. The full citation details ...](Pics/full.jpeg) |
1998 |
DBLP DOI BibTeX RDF |
Data mining, knowledge discovery in databases, risk analysis, targeted marketing, data mining process |
31 | George Kapsiotis, Spyros G. Tzafestas |
Hierarchical control approach to a composite inventory-marketing problem. ![Search on Bibsonomy](Pics/bibsonomy.png) |
J. Intell. Robotic Syst. ![In: J. Intell. Robotic Syst. 11(3), pp. 293-309, 1994. The full citation details ...](Pics/full.jpeg) |
1994 |
DBLP DOI BibTeX RDF |
Inventory-marketing problem, advertisement process, dual optimization technique, hierarchical control |
29 | Hui-Chih Wang, Yi-Cheng Ku, Her-Sen Doong |
Case Study in Mobile Internet Innovation: Does Advertising or Acquaintances Communication Decide Taiwan's Mobile Internet Diffusion? ![Search on Bibsonomy](Pics/bibsonomy.png) |
HICSS ![In: 40th Hawaii International International Conference on Systems Science (HICSS-40 2007), CD-ROM / Abstracts Proceedings, 3-6 January 2007, Waikoloa, Big Island, HI, USA, pp. 230, 2007, IEEE Computer Society, 0-7695-2755-8. The full citation details ...](Pics/full.jpeg) |
2007 |
DBLP DOI BibTeX RDF |
|
29 | Sungjune Park |
Neural Networks and Customer Grouping in E-Commerce: A Framework Using Fuzzy ART. ![Search on Bibsonomy](Pics/bibsonomy.png) |
AIWoRC ![In: 2000 Academia / Industry Working Conference on Research Challenges (AIWoRC 2000), Next Generation Enterprises: Virtual Organizations and Mobile / Pervasive Technologies, 27-29 April 2000, Buffalo, NY, USA, pp. 331-336, 2000, IEEE Computer Society, 0-7695-0628-3. The full citation details ...](Pics/full.jpeg) |
2000 |
DBLP DOI BibTeX RDF |
|
28 | Meike Reichle, Petra Perner, Klaus-Dieter Althoff |
Data Preparation of Web Log Files for Marketing Aspects Analyses. ![Search on Bibsonomy](Pics/bibsonomy.png) |
ICDM ![In: Advances in Data Mining, Applications in Medicine, Web Mining, Marketing, Image and Signal Mining, 6th Industrial Conference on Data Mining, ICDM 2006, Leipzig, Germany, July 14-15, 2006, Proceedings, pp. 131-145, 2006, Springer, 3-540-36036-0. The full citation details ...](Pics/full.jpeg) |
2006 |
DBLP DOI BibTeX RDF |
|
27 | Yong-Hyuk Kim, Yourim Yoon |
New theoretical findings in multiple personalized recommendations. ![Search on Bibsonomy](Pics/bibsonomy.png) |
SAC ![In: Proceedings of the 2010 ACM Symposium on Applied Computing (SAC), Sierre, Switzerland, March 22-26, 2010, pp. 94-98, 2010, ACM, 978-1-60558-639-7. The full citation details ...](Pics/full.jpeg) |
2010 |
DBLP DOI BibTeX RDF |
multicampaign assignment, personalized marketing, computational complexity |
27 | Felix Portnoy, Gary Marchionini |
Modeling the effect of habituation on banner blindness as a function of repetition and search type: gap analysis for future work. ![Search on Bibsonomy](Pics/bibsonomy.png) |
CHI Extended Abstracts ![In: Proceedings of the 28th International Conference on Human Factors in Computing Systems, CHI 2010, Extended Abstracts Volume, Atlanta, Georgia, USA, April 10-15, 2010, pp. 4297-4302, 2010, ACM, 978-1-60558-930-5. The full citation details ...](Pics/full.jpeg) |
2010 |
DBLP DOI BibTeX RDF |
banner blindness, goal-driven search, user models, exploratory search, habituation, online marketing |
27 | Meeyoung Cha, Alan Mislove, P. Krishna Gummadi |
A measurement-driven analysis of information propagation in the flickr social network. ![Search on Bibsonomy](Pics/bibsonomy.png) |
WWW ![In: Proceedings of the 18th International Conference on World Wide Web, WWW 2009, Madrid, Spain, April 20-24, 2009, pp. 721-730, 2009, ACM, 978-1-60558-487-4. The full citation details ...](Pics/full.jpeg) |
2009 |
DBLP DOI BibTeX RDF |
social networks, information dissemination, flickr, cascades, viral marketing |
27 | Irene Samanta-Rounti, Panagiotis Kyriazopoulos |
Factors Influencing e-Business Adoption in the Greek Hotel Sector. ![Search on Bibsonomy](Pics/bibsonomy.png) |
WSKS (2) ![In: Best Practices for the Knowledge Society. Knowledge, Learning, Development and Technology for All, Second World Summit on the Knowledge Society, WSKS 2009, Chania, Crete, Greece, September 16-18, 2009. Proceedings, pp. 474-483, 2009, Springer, 978-3-642-04756-5. The full citation details ...](Pics/full.jpeg) |
2009 |
DBLP DOI BibTeX RDF |
e-commerce, e-business, e-marketing, hotel sector |
27 | Jacob D. Abernethy, Theodoros Evgeniou, Olivier Toubia, Jean-Philippe Vert |
Eliciting Consumer Preferences Using Robust Adaptive Choice Questionnaires. ![Search on Bibsonomy](Pics/bibsonomy.png) |
IEEE Trans. Knowl. Data Eng. ![In: IEEE Trans. Knowl. Data Eng. 20(2), pp. 145-155, 2008. The full citation details ...](Pics/full.jpeg) |
2008 |
DBLP DOI BibTeX RDF |
Machine learning, Personalization, Knowledge acquisition, Statistical, Interactive systems, Marketing |
27 | Brian Cugelman, Mike Thelwall, Phil Dawes |
Website Credibility, Active Trust and Behavioural Intent. ![Search on Bibsonomy](Pics/bibsonomy.png) |
PERSUASIVE ![In: Persuasive Technology, Third International Conference, PERSUASIVE 2008, Oulu, Finland, June 4-6, 2008. Proceedings, pp. 47-57, 2008, Springer, 978-3-540-68500-5. The full citation details ...](Pics/full.jpeg) |
2008 |
DBLP DOI BibTeX RDF |
social marketing, advocacy, website credibility, Internet, trust, online, behaviour, captology |
27 | Marko Robnik-Sikonja, Koen Vanhoof |
Evaluation of ordinal attributes at value level. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Data Min. Knowl. Discov. ![In: Data Min. Knowl. Discov. 14(2), pp. 225-243, 2007. The full citation details ...](Pics/full.jpeg) |
2007 |
DBLP DOI BibTeX RDF |
Attribute evaluation, Ordinal attributes, Visualization, Marketing, Attribute values |
27 | Germán Sánchez, Núria Agell, Juan Carlos Aguado, Mónica Sánchez, Francesc Prats |
Selection Criteria for Fuzzy Unsupervised Learning: Applied to Market Segmentation. ![Search on Bibsonomy](Pics/bibsonomy.png) |
IFSA (1) ![In: Foundations of Fuzzy Logic and Soft Computing, 12th International Fuzzy Systems Association World Congress, IFSA 2007, Cancun, Mexico, June 18-21, 2007, Proceedings, pp. 307-317, 2007, Springer, 978-3-540-72917-4. The full citation details ...](Pics/full.jpeg) |
2007 |
DBLP DOI BibTeX RDF |
Fuzzy unsupervised learning, criteria for classification selection, marketing applications |
27 | Albert DeSimone |
Communications planning: defining levels and phases of information distribution. ![Search on Bibsonomy](Pics/bibsonomy.png) |
SIGUCCS ![In: Proceedings of the 35th Annual ACM SIGUCCS Conference on User Services 2007, Orlando, Florida, USA, October 7-10, 2007, pp. 51-54, 2007, ACM, 978-1-59593-634-9. The full citation details ...](Pics/full.jpeg) |
2007 |
DBLP DOI BibTeX RDF |
information distribution, communications, planning, marketing, customer value |
27 | Anindya Ghose, Sha Yang |
An empirical analysis of paid placement in online advertising. ![Search on Bibsonomy](Pics/bibsonomy.png) |
ICEC ![In: Proceedings of the 9th International Conference on Electronic Commerce: The Wireless World of Electronic Commerce, 2007, University of Minnesota, Minneapolis, MN, USA, August 19-22, 2007, pp. 95-96, 2007, ACM, 978-1-59593-700-1. The full citation details ...](Pics/full.jpeg) |
2007 |
DBLP DOI BibTeX RDF |
hierarchical bayesian methods, natural search, paid search, information systems, marketing, online advertising |
27 | Prithviraj Dasgupta, Louise E. Moser, P. M. Melliar-Smith |
Dynamic Pricing for Time-Limited Goods in a Supplier-Driven Electronic Marketplace. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Electron. Commer. Res. ![In: Electron. Commer. Res. 5(2), pp. 267-292, 2005. The full citation details ...](Pics/full.jpeg) |
2005 |
DBLP DOI BibTeX RDF |
push model of marketing, dynamic pricing, agent mediated e-commerce |
27 | Thomas Bieger, Pietro Beritelli, Christian Laesser |
Information Behaviour of the VFR market: The Case of Switzerland. ![Search on Bibsonomy](Pics/bibsonomy.png) |
ENTER ![In: Information and Communication Technologies in Tourism, ENTER 2005, Proceedings of the International Conference in Innsbruck, Austria, 2005, pp. 405-416, 2005, Springer, 978-3-211-24148-6. The full citation details ...](Pics/full.jpeg) |
2005 |
DBLP DOI BibTeX RDF |
VFR Market, segmentation, e-marketing, information sourcing |
27 | Bill Doolin |
Shaping Technological Outcomes: Website Development in Four Regional Tourism Organisations. ![Search on Bibsonomy](Pics/bibsonomy.png) |
ENTER ![In: Information and Communication Technologies in Tourism, ENTER 2005, Proceedings of the International Conference in Innsbruck, Austria, 2005, pp. 238-248, 2005, Springer, 978-3-211-24148-6. The full citation details ...](Pics/full.jpeg) |
2005 |
DBLP DOI BibTeX RDF |
destination marketing, Website development, technological change |
27 | Chao-Fu Hong, Hsiao-Fang Yang, Mu-Hua Lin |
Creative Design by Chance Based Interactive Evolutionary Computation. ![Search on Bibsonomy](Pics/bibsonomy.png) |
ICNC (3) ![In: Advances in Natural Computation, First International Conference, ICNC 2005, Changsha, China, August 27-29, 2005, Proceedings, Part III, pp. 11-21, 2005, Springer, 3-540-28320-X. The full citation details ...](Pics/full.jpeg) |
2005 |
DBLP DOI BibTeX RDF |
lateral marketing, interactive evolutionary computation (IEC), value-focused thinking (VFT), small-world, chance discovery |
27 | Jyun-Cheng Wang, Chui-Chen Chiu, Jr-jing Tang |
The correlation study of eWOM and product sales predictions through SNA perspectives: an exploratory investigation by Taiwan's cellular phone market. ![Search on Bibsonomy](Pics/bibsonomy.png) |
ICEC ![In: Proceedings of the 7th International Conference on Electronic Commerce, ICEC 2005, Xi'an, China, August 15-17, 2005, pp. 666-673, 2005, ACM, 1-59593-112-0. The full citation details ...](Pics/full.jpeg) |
2005 |
DBLP DOI BibTeX RDF |
electronic word-of-mouth (eWOM), word-of-mouth (WOM), social network analysis, diffusion of innovations, forum, internet marketing |
27 | Alain Derycke, José Rouillard |
La personnalisation de I'interaction dans des contextes multimodaux et multicanaux: une première approche pour le commerce electronique. ![Search on Bibsonomy](Pics/bibsonomy.png) |
IHM ![In: Proceedings of the 14th French-speaking conference on Human-computer interaction, Conference Francophone sur l'Interaction Homme-Machine, IHM 2002, Poitiers, France, November 26-29, 2002, pp. 97-104, 2002, ACM, 1-58113-615-3. The full citation details ...](Pics/full.jpeg) |
2002 |
DBLP DOI BibTeX RDF |
client relationship, one-to-one, personnalization, electronic commerce, multimodality, marketing, adaptative interfaces, multichannel |
27 | Marie Mayer, Frank Poduska |
Building bridges: using collaboration to leverage resources. ![Search on Bibsonomy](Pics/bibsonomy.png) |
SIGUCCS ![In: Proceedings of the 29th Annual ACM SIGUCCS Conference on User Services 2001, Portland, Oregon, USA, October 17-20, 2001, pp. 249-251, 2001, ACM, 1-58113-382-0. The full citation details ...](Pics/full.jpeg) |
2001 |
DBLP DOI BibTeX RDF |
leveraging resources, collaboration, documentation, marketing, orientation, customer service, outreach, user support |
27 | Helena Ahola, Harri Oinas-Kukkonen, Timo Koivumäki |
Customer Delivered Value in a Web-based Supermarket. ![Search on Bibsonomy](Pics/bibsonomy.png) |
HICSS ![In: 33rd Annual Hawaii International Conference on System Sciences (HICSS-33), 4-7 January, 2000, Maui, Hawaii, USA, 2000, IEEE Computer Society, 0-7695-0493-0. The full citation details ...](Pics/full.jpeg) |
2000 |
DBLP DOI BibTeX RDF |
customer delivered value, electronic retailing, electronic shopping systems, e-shop, electronic marketing |
27 | Regina M. Gonzales, Alexander L. Wolf |
A facilitator method for upstream design activities with diverse stakeholders. ![Search on Bibsonomy](Pics/bibsonomy.png) |
ICRE ![In: Proceedings of the 2nd International Conference on Requirements Engineering, ICRE '96, Colorado Springs, Colorado, USA, April 15-18, 1996, pp. 190-198, 1996, IEEE Computer Society, 0-8186-7252-8. The full citation details ...](Pics/full.jpeg) |
1996 |
DBLP DOI BibTeX RDF |
facilitator method, upstream design activities, diverse stakeholders, stakeholder based modeling, rapid feasibility feed back, interpersonal dynamics, independent agent, Integrated System Model, independent system views, high technology medical product, critical time to market pressures, marketing aspect, formal specification, systems analysis, requirements specification, abstraction level, medical computing, high level design, requirements definition, real world experience |
26 | Kartik Hosanagar, Michael Schwarz |
Tutorial on sponsored search. ![Search on Bibsonomy](Pics/bibsonomy.png) |
EC ![In: Proceedings 8th ACM Conference on Electronic Commerce (EC-2007), San Diego, California, USA, June 11-15, 2007, pp. 369, 2007, ACM, 978-1-59593-653-0. The full citation details ...](Pics/full.jpeg) |
2007 |
DBLP DOI BibTeX RDF |
mechanism design, sponsored search, search engine marketing, online marketing |
26 | Tianyi Jiang, Alexander Tuzhilin |
Improving Personalization Solutions through Optimal Segmentation of Customer Bases. ![Search on Bibsonomy](Pics/bibsonomy.png) |
ICDM ![In: Proceedings of the 6th IEEE International Conference on Data Mining (ICDM 2006), 18-22 December 2006, Hong Kong, China, pp. 307-318, 2006, IEEE Computer Society, 0-7695-2701-9. The full citation details ...](Pics/full.jpeg) |
2006 |
DBLP DOI BibTeX RDF |
marketing application, 1-to-1 marketing, personalization, customer segmentation, customer profiles |
26 | George Baourakis, George Baltas |
Comparative behavioural analysis in selected EU countries: A brand modelling approach. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Oper. Res. ![In: Oper. Res. 3(2), pp. 165-182, 2003. The full citation details ...](Pics/full.jpeg) |
2003 |
DBLP DOI BibTeX RDF |
food marketing, modelling, marketing, consumer behaviour |
25 | Chris Kanich, Christian Kreibich, Kirill Levchenko, Brandon Enright, Geoffrey M. Voelker, Vern Paxson, Stefan Savage |
Spamalytics: an empirical analysis of spam marketing conversion. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Commun. ACM ![In: Commun. ACM 52(9), pp. 99-107, 2009. The full citation details ...](Pics/full.jpeg) |
2009 |
DBLP DOI BibTeX RDF |
|
25 | Xuefeng Chen, Chaozhen Guo |
The research on Power Marketing DSS based on Distributed Collaborative Forecasting model. ![Search on Bibsonomy](Pics/bibsonomy.png) |
CSCWD ![In: Proceedings of the 13th International Conference on Computers Supported Cooperative Work in Design, CSCWD 2009, April 22-24, 2009, Santiago, Chile, pp. 319-324, 2009, IEEE, 978-1-4244-3534-0. The full citation details ...](Pics/full.jpeg) |
2009 |
DBLP DOI BibTeX RDF |
|
25 | Melih Engin, Tolga Can |
Text classification in the Turkish marketing domain for context sensitive ad distribution. ![Search on Bibsonomy](Pics/bibsonomy.png) |
ISCIS ![In: The 24th International Symposium on Computer and Information Sciences, ISCIS 2009, 14-16 September 2009, North Cyprus, pp. 105-110, 2009, IEEE. The full citation details ...](Pics/full.jpeg) |
2009 |
DBLP DOI BibTeX RDF |
|
25 | Hideki Katagiri, Ichiro Nishizaki, Tomohiro Hayashida, Takahiro Daimaru |
An Agent-Based Simulation Model for Analysis on Marketing Strategy Considering Promotion Activities. ![Search on Bibsonomy](Pics/bibsonomy.png) |
KES-AMSTA ![In: Agent and Multi-Agent Systems: Technologies and Applications, Third KES International Symposium, KES-AMSTA 2009, Uppsala, Sweden, June 3-5, 2009. Proceedings, pp. 619-628, 2009, Springer, 978-3-642-01664-6. The full citation details ...](Pics/full.jpeg) |
2009 |
DBLP DOI BibTeX RDF |
Agent-based simulation analysis, promotion activity, learning classifier system |
25 | Hiroshi Uehara, Kenichi Yoshida |
Acquiring Marketing Knowledge from Internet Bulletin Boards. ![Search on Bibsonomy](Pics/bibsonomy.png) |
PKAW ![In: Knowledge Acquisition: Approaches, Algorithms and Applications, Pacific Rim Knowledge Acquisition Workshop, PKAW 2008, Hanoi, Vietnam, December 15-16, 2008, Revised Selected Papers, pp. 173-182, 2008, Springer, 978-3-642-01714-8. The full citation details ...](Pics/full.jpeg) |
2008 |
DBLP DOI BibTeX RDF |
|
25 | Hamed Amini, Moez Draief, Marc Lelarge |
Marketing in a Random Network. ![Search on Bibsonomy](Pics/bibsonomy.png) |
NET-COOP ![In: Network Control and Optimization, Second Euro-NF Workshop, NET-COOP 2008, Paris, France, September 8-10, 2008. Revised Selected Papers, pp. 17-25, 2008, Springer, 978-3-642-00392-9. The full citation details ...](Pics/full.jpeg) |
2008 |
DBLP DOI BibTeX RDF |
Models of contagion, random graphs |
25 | Eric K. Clemons |
Resonance Marketing in the Age of the Truly Informed Consumer: Changes in Corporate Strategy Resulting from Changes in Customer Behavior. ![Search on Bibsonomy](Pics/bibsonomy.png) |
HICSS ![In: 41st Hawaii International International Conference on Systems Science (HICSS-41 2008), Proceedings, 7-10 January 2008, Waikoloa, Big Island, HI, USA, pp. 384, 2008, IEEE Computer Society, 0-7695-3075-3. The full citation details ...](Pics/full.jpeg) |
2008 |
DBLP DOI BibTeX RDF |
|
25 | Chien-Chih Yu |
Coordinating Returns Policies and Marketing Plans for Profit Optimization in E-Business Based on a Hybrid Data Mining Process. ![Search on Bibsonomy](Pics/bibsonomy.png) |
MICAI ![In: MICAI 2007: Advances in Artificial Intelligence, 6th Mexican International Conference on Artificial Intelligence, Aguascalientes, Mexico, November 4-10, 2007, Proceedings, pp. 507-517, 2007, Springer, 978-3-540-76630-8. The full citation details ...](Pics/full.jpeg) |
2007 |
DBLP DOI BibTeX RDF |
|
25 | Jian Tong Cao, Ting Jie Luee |
Case Study: China Telecom's "One Number, Know All" Service as Enterprises' Marketing System. ![Search on Bibsonomy](Pics/bibsonomy.png) |
SMC ![In: Proceedings of the IEEE International Conference on Systems, Man and Cybernetics, Montréal, Canada, 7-10 October 2007, pp. 3260-3264, 2007, IEEE, 978-1-4244-0990-7. The full citation details ...](Pics/full.jpeg) |
2007 |
DBLP DOI BibTeX RDF |
|
25 | Ajit Kambil, Arnold Kamis, Marios Koufaris, Bruce D. Weinberg |
Electronic Marketing. ![Search on Bibsonomy](Pics/bibsonomy.png) |
HICSS ![In: 40th Hawaii International International Conference on Systems Science (HICSS-40 2007), CD-ROM / Abstracts Proceedings, 3-6 January 2007, Waikoloa, Big Island, HI, USA, pp. 152, 2007, IEEE Computer Society, 0-7695-2755-8. The full citation details ...](Pics/full.jpeg) |
2007 |
DBLP DOI BibTeX RDF |
|
25 | Ralf Wagner 0001 |
Classifying Contemporary Marketing Practices. ![Search on Bibsonomy](Pics/bibsonomy.png) |
GfKl ![In: Data Analysis, Machine Learning and Applications - Proceedings of the 31st Annual Conference of the Gesellschaft für Klassifikation e.V., Albert-Ludwigs-Universität Freiburg, March 7-9, 2007, pp. 489-496, 2007, Springer, 978-3-540-78239-1. The full citation details ...](Pics/full.jpeg) |
2007 |
DBLP DOI BibTeX RDF |
|
25 | Nicolas March, Thomas Reutterer |
Building an Association Rules Framework for Target Marketing. ![Search on Bibsonomy](Pics/bibsonomy.png) |
GfKl ![In: Data Analysis, Machine Learning and Applications - Proceedings of the 31st Annual Conference of the Gesellschaft für Klassifikation e.V., Albert-Ludwigs-Universität Freiburg, March 7-9, 2007, pp. 439-446, 2007, Springer, 978-3-540-78239-1. The full citation details ...](Pics/full.jpeg) |
2007 |
DBLP DOI BibTeX RDF |
|
25 | Claas Müller-Lankenau, Kai Wehmeyer, Stefan Klein 0002 |
Strategic channel alignment: an analysis of the configuration of physical and virtual marketing channels. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Inf. Syst. E Bus. Manag. ![In: Inf. Syst. E Bus. Manag. 4(2), pp. 187-216, 2006. The full citation details ...](Pics/full.jpeg) |
2006 |
DBLP DOI BibTeX RDF |
Multi channel management, Grocery retailing, E-commerce, Strategic alignment |
25 | Yi-Ting Lai, Ke Wang, Daymond Ling, Hua Shi, Jason Zhang |
Direct Marketing When There Are Voluntary Buyers. ![Search on Bibsonomy](Pics/bibsonomy.png) |
ICDM ![In: Proceedings of the 6th IEEE International Conference on Data Mining (ICDM 2006), 18-22 December 2006, Hong Kong, China, pp. 922-927, 2006, IEEE Computer Society, 0-7695-2701-9. The full citation details ...](Pics/full.jpeg) |
2006 |
DBLP DOI BibTeX RDF |
|
25 | Xuan Zhou 0007, James Geller, Yehoshua Perl, Michael Halper |
An Application Intersection Marketing Ontology. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Essays in Memory of Shimon Even ![In: Theoretical Computer Science, Essays in Memory of Shimon Even, pp. 143-163, 2006, Springer, 3-540-32880-7. The full citation details ...](Pics/full.jpeg) |
2006 |
DBLP DOI BibTeX RDF |
|
25 | Ruud Smeulders, Anton Heijs |
Interactive Visualization of High Dimensional Marketing Data in the Financial Industry. ![Search on Bibsonomy](Pics/bibsonomy.png) |
IV ![In: 9th International Conference on Information Visualisation, IV 2005, 6-8 July 2005, London, UK, pp. 814-817, 2005, IEEE Computer Society, 0-7695-2397-8. The full citation details ...](Pics/full.jpeg) |
2005 |
DBLP DOI BibTeX RDF |
Data mining, visualization |
25 | Natalie S. Glance, Matthew Hurst, Kamal Nigam, Matthew Siegler, Robert Stockton, Takashi Tomokiyo |
Deriving marketing intelligence from online discussion. ![Search on Bibsonomy](Pics/bibsonomy.png) |
KDD ![In: Proceedings of the Eleventh ACM SIGKDD International Conference on Knowledge Discovery and Data Mining, Chicago, Illinois, USA, August 21-24, 2005, pp. 419-428, 2005, ACM, 1-59593-135-X. The full citation details ...](Pics/full.jpeg) |
2005 |
DBLP DOI BibTeX RDF |
content systems, machine learning, information retrieval, text mining, computational linguistics |
25 | José María Sierra, Julio César Hernández Castro, Eva Ponce, Jaime Manera |
Marketing on Internet Communications Security for Online Bank Transactions. ![Search on Bibsonomy](Pics/bibsonomy.png) |
ICCSA (4) ![In: Computational Science and Its Applications - ICCSA 2005, International Conference, Singapore, May 9-12, 2005, Proceedings, Part IV, pp. 1301-1308, 2005, Springer, 3-540-25863-9. The full citation details ...](Pics/full.jpeg) |
2005 |
DBLP DOI BibTeX RDF |
|
25 | Georgi I. Nalbantov, Jan C. Bioch, Patrick J. F. Groenen |
Solving and Interpreting Binary Classification Problems in Marketing with SVMs. ![Search on Bibsonomy](Pics/bibsonomy.png) |
GfKl ![In: From Data and Information Analysis to Knowledge Engineering, Proceedings of the 29th Annual Conference of the Gesellschaft für Klassifikation e.V., University of Magdeburg, March 9-11, 2005, pp. 566-573, 2005, Springer, 978-3-540-31313-7. The full citation details ...](Pics/full.jpeg) |
2005 |
DBLP DOI BibTeX RDF |
|
25 | Paulo J. G. Lisboa, Shail Patel |
Cluster-Based Visualisation of Marketing Data. ![Search on Bibsonomy](Pics/bibsonomy.png) |
IDEAL ![In: Intelligent Data Engineering and Automated Learning - IDEAL 2004, 5th International Conference, Exeter, UK, August 25-27, 2004, Proceedings, pp. 552-558, 2004, Springer, 3-540-22881-0. The full citation details ...](Pics/full.jpeg) |
2004 |
DBLP DOI BibTeX RDF |
|
25 | Raymond Chi-Wing Wong, Ada Wai-Chee Fu |
ISM: Item Selection for Marketing with Cross-Selling Considerations. ![Search on Bibsonomy](Pics/bibsonomy.png) |
PAKDD ![In: Advances in Knowledge Discovery and Data Mining, 8th Pacific-Asia Conference, PAKDD 2004, Sydney, Australia, May 26-28, 2004, Proceedings, pp. 431-440, 2004, Springer, 3-540-22064-X. The full citation details ...](Pics/full.jpeg) |
2004 |
DBLP DOI BibTeX RDF |
|
25 | Whe Dar Lin |
A Mobile-Based Marketing Information Management System. ![Search on Bibsonomy](Pics/bibsonomy.png) |
CBMS ![In: 16th IEEE Symposium on Computer-Based Medical Systems (CBMS 2003), 26-27 June 2003, New York, NY, USA, pp. 219-224, 2003, IEEE Computer Society, 0-7695-1901-6. The full citation details ...](Pics/full.jpeg) |
2003 |
DBLP DOI BibTeX RDF |
|
25 | Sung-Soon Choi, Byung Ro Moon |
Connection Network and Optimization of Interest Metric for One-to-One Marketing. ![Search on Bibsonomy](Pics/bibsonomy.png) |
GECCO ![In: Genetic and Evolutionary Computation - GECCO 2003, Genetic and Evolutionary Computation Conference, Chicago, IL, USA, July 12-16, 2003. Proceedings, Part II, pp. 1998-2009, 2003, Springer, 3-540-40603-4. The full citation details ...](Pics/full.jpeg) |
2003 |
DBLP DOI BibTeX RDF |
|
25 | Venu K. Murthy, E. V. Krishnamurthy |
Interacting Agents in Networks: E-Auction and Emergence in E-Marketing. ![Search on Bibsonomy](Pics/bibsonomy.png) |
ICDCS Workshops ![In: 23rd International Conference on Distributed Computing Systems Workshops (ICDCS 2003 Workshops), 19-22 May 2003, Providence, RI, USA, pp. 628-633, 2003, IEEE Computer Society, 0-7695-1921-0. The full citation details ...](Pics/full.jpeg) |
2003 |
DBLP DOI BibTeX RDF |
|
25 | Lia Patrício, João Falcão e Cunha, Raymond P. Fisk, Nuno Jardim Nunes |
Addressing Marketing Requirements in User-Interface Design for Multiple Platforms. ![Search on Bibsonomy](Pics/bibsonomy.png) |
DSV-IS ![In: Interactive Systems. Design, Specification, and Verification, 10th International Workshop, DSV-IS 2003, Funchal, Madeira Island, Portugal, June 11-13, 2003, Revised Papers, pp. 331-345, 2003, Springer, 3-540-20159-9. The full citation details ...](Pics/full.jpeg) |
2003 |
DBLP DOI BibTeX RDF |
|
25 | Tatsuo Oba |
Competency of Set Analysis in CRM Closed Loop Marketing. ![Search on Bibsonomy](Pics/bibsonomy.png) |
ER ![In: Conceptual Modeling - ER 2001, 20th International Conference on Conceptual Modeling, Yokohama, Japan, November 27-30, 2001, Proceedings, pp. 604-606, 2001, Springer, 3-540-42866-6. The full citation details ...](Pics/full.jpeg) |
2001 |
DBLP DOI BibTeX RDF |
|
25 | Michael Fagan 0003, Konrad Bloor |
Case-Based Reasoning for Candidate List Extraction in a Marketing Domain. ![Search on Bibsonomy](Pics/bibsonomy.png) |
ICCBR ![In: Case-Based Reasoning and Development, Third International Conference, ICCBR-99, Seeon Monastery, Germany, July 27-30, 1999, Proceedings, pp. 426-437, 1999, Springer, 3-540-66237-5. The full citation details ...](Pics/full.jpeg) |
1999 |
DBLP DOI BibTeX RDF |
|
23 | Yangcheng Hu |
The Role of Marketing Performance in the Relationship between Knowledge Management and Financial Performance. ![Search on Bibsonomy](Pics/bibsonomy.png) |
WKDD ![In: Third International Conference on Knowledge Discovery and Data Mining, WKDD 2010, Phuket, Thailand, 9-10 January 2010, pp. 436-439, 2010, IEEE Computer Society, 978-0-7695-3923-2. The full citation details ...](Pics/full.jpeg) |
2010 |
DBLP DOI BibTeX RDF |
marketing performance, financial performance, knowledge management |
23 | Yang Liu, He Wan, Xuecheng Yang |
Social Network Based Marketing in Mobile Phone Users' Community. ![Search on Bibsonomy](Pics/bibsonomy.png) |
MVHI ![In: 2010 International Conference on Machine Vision and Human-machine Interface, MVHI 2010, Kaifeng, China, April 24-25, 2010, pp. 669-672, 2010, IEEE Computer Soceity, 978-0-7695-4009-2. The full citation details ...](Pics/full.jpeg) |
2010 |
DBLP DOI BibTeX RDF |
Mobile Phone User, Marketing Implications, Social Network, Virtual Community |
23 | Yan-li Zhu, Yu-Fen Wang, Shun-Ping Wang, Xiao-juan Guo |
Mining Association Rules Based on Cloud Model and Application in Credit Card Marketing. ![Search on Bibsonomy](Pics/bibsonomy.png) |
APWCS ![In: 2010 Asia-Pacific Conference on Wearable Computing Systems, APWCS 2010, Shenzhen, China , 17-18 April 2010, pp. 165-168, 2010, IEEE Computer Society, 978-0-7695-4003-0. The full citation details ...](Pics/full.jpeg) |
2010 |
DBLP DOI BibTeX RDF |
association rules, marketing, apriori algorithm, cloud model |
23 | Yu Zhang 0008, Zhaoqing Wang, Chaolun Xia |
Identifying Key Users for Targeted Marketing by Mining Online Social Network. ![Search on Bibsonomy](Pics/bibsonomy.png) |
AINA Workshops ![In: 24th IEEE International Conference on Advanced Information Networking and Applications Workshops, WAINA 2010, Perth, Australia, 20-13 April 2010, pp. 644-649, 2010, IEEE Computer Society, 978-0-7695-4019-1. The full citation details ...](Pics/full.jpeg) |
2010 |
DBLP DOI BibTeX RDF |
key users, online social network, web of trust, targeted marketing |
23 | Jerzy Surma, Anna Furmanek |
Improving Marketing Response by Data Mining in Social Network. ![Search on Bibsonomy](Pics/bibsonomy.png) |
ASONAM ![In: International Conference on Advances in Social Networks Analysis and Mining, ASONAM 2010, Odense, Denmark, August 9-11, 2010, pp. 446-451, 2010, IEEE Computer Society, 978-0-7695-4138-9. The full citation details ...](Pics/full.jpeg) |
2010 |
DBLP DOI BibTeX RDF |
marketing response, data mining, social network, classification tree |
23 | Asle Fagerstrøm, Gheorghita Ghinea |
The Persuasive Effects from Web 2.0 Marketing: A Case Study Investigating the Persuasive Effect from an Online Design Competition. ![Search on Bibsonomy](Pics/bibsonomy.png) |
HCI (9) ![In: Human Interface and the Management of Information. Information and Interaction, Symposium on Human Interface 2009, Held as part of HCI International 2009, San Diego, CA, USA, July 19-24, 2009, Proceedings, Part II, pp. 10-16, 2009, Springer, 978-3-642-02558-7. The full citation details ...](Pics/full.jpeg) |
2009 |
DBLP DOI BibTeX RDF |
Interactive marketing, Interactivity, Web 2.0, Persuasion, Involvement |
23 | Guangsheng Zhao |
Marketing Strategy Reseach on Tobacco Commercial Enterprise Developing E-Commerce. ![Search on Bibsonomy](Pics/bibsonomy.png) |
ESIAT (1) ![In: 2009 International Conference on Environmental Science and Information Application Technology, ESIAT 2009, Wuhan, China, 4-5 July 2009, 3 Volumes, pp. 331-335, 2009, IEEE Computer Society, 978-0-7695-3682-8. The full citation details ...](Pics/full.jpeg) |
2009 |
DBLP DOI BibTeX RDF |
cigarette commercial enterprise, E-commerce, marketing strategy |
23 | Hon Wai Lam, Chen Wu |
Finding Influential eBay Buyers for Viral Marketing. ![Search on Bibsonomy](Pics/bibsonomy.png) |
AINA ![In: The IEEE 23rd International Conference on Advanced Information Networking and Applications, AINA 2009, Bradford, United Kingdom, May 26-29, 2009, pp. 778-785, 2009, IEEE Computer Society, 978-0-7695-3638-5. The full citation details ...](Pics/full.jpeg) |
2009 |
DBLP DOI BibTeX RDF |
e-Commernce, Web 2.0, Social Network Analysis, PageRank, User Generated Content, Viral Marketing |
23 | Xuecheng Yang, Xiaohang Zhang, Feng Zuo |
Word of Mouth: The Effects of Marketing Efforts and Customer Satisfaction. ![Search on Bibsonomy](Pics/bibsonomy.png) |
JCAI ![In: First IITA International Joint Conference on Artificial Intelligence, Hainan Island, China, 25-26 April 2009, pp. 687-690, 2009, IEEE Computer Society, 978-0-7695-3615-6. The full citation details ...](Pics/full.jpeg) |
2009 |
DBLP DOI BibTeX RDF |
marketing efforts, mobile phone user, customer satisfaction, word of mouth |
23 | Brigitte Stangl, Christian Weismayer |
Websites and Virtual Realities: a Useful Marketing Tool Combination? An Exploratory Investigation. ![Search on Bibsonomy](Pics/bibsonomy.png) |
ENTER ![In: Information and Communication Technologies in Tourism, ENTER 2008, Proceedings of the International Conference in Innsbruck, Austria, 2008, pp. 141-151, 2008, Springer, 978-3-211-77279-9. The full citation details ...](Pics/full.jpeg) |
2008 |
DBLP DOI BibTeX RDF |
second life (SL), virtual realities (VR), web 2.0, marketing, tourism, websites |
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