Search results for "Marketing"

Hits ?▲	Authors	Title	Venue	Year	Link	Author keywords
31	Rainer Thome (eds.)	Datenverarbeitung im Marketing, Heidelberg, 9.-10. Oktober 1980	Datenverarbeitung im Marketing	1981	DBLP DOI BibTeX RDF
31	D. Klugmann	Spracherkennung - Technik und Einsatzmöglichkeiten.	Datenverarbeitung im Marketing	1980	DBLP DOI BibTeX RDF
31	M. Bittel	Computer Output on Microfilm im Marketingbereich.	Datenverarbeitung im Marketing	1980	DBLP DOI BibTeX RDF
31	F. N. Stockebrand	Entwicklung und Einführung eines EDV-gestüzten Marketinginformationssystems für den Mineralölhandel der Deutschland BP AG.	Datenverarbeitung im Marketing	1980	DBLP DOI BibTeX RDF
31	U. Morasch	Die optische Transparenz Multivariater Verfahren.	Datenverarbeitung im Marketing	1980	DBLP DOI BibTeX RDF
31	K. J. Becker, L. Birk	Einsatzmöglichkeiten eines dialogorientierten Marketinginformationssysteme, dargestellte am System EXPRESS.	Datenverarbeitung im Marketing	1980	DBLP DOI BibTeX RDF
31	Th. Thiele	Außendienststeuerungsystem.	Datenverarbeitung im Marketing	1980	DBLP DOI BibTeX RDF
31	G. Kirschner, Wolfgang Renninger	Markforschung im europäischen Verbund.	Datenverarbeitung im Marketing	1980	DBLP DOI BibTeX RDF
31	H. Wagner, E. Steffens	Ein computergestütztes Simulationsmodell für Marketingstrategien von Kreditinstituten.	Datenverarbeitung im Marketing	1980	DBLP DOI BibTeX RDF
31	W. Schmidt	Faire Datenverarbeitung im Adresshandel.	Datenverarbeitung im Marketing	1980	DBLP DOI BibTeX RDF
31	Klaus Wenke	Bildschirmtext in der Markenartikelindustrie.	Datenverarbeitung im Marketing	1980	DBLP DOI BibTeX RDF
31	K. Heinzelbecker	Marketinginformationssysteme in der Investitionsgüterindustrie.	Datenverarbeitung im Marketing	1980	DBLP DOI BibTeX RDF
31	D. Linssen	PDS - Philips Data Systems GmbH Marketinginformationssystem.	Datenverarbeitung im Marketing	1980	DBLP DOI BibTeX RDF
31	Dieter Schütt, E. Wildgrube	Technik und Einsatzmöglichkeiten rämlicher Datenverwaltungssysteme.	Datenverarbeitung im Marketing	1980	DBLP DOI BibTeX RDF
31	D. Schmidtmann	Erfahrungen mit dem vertriebsinformationssystem der IBM Deutschlang GmbH.	Datenverarbeitung im Marketing	1980	DBLP DOI BibTeX RDF
31	G. Wagener	Einheitliche Kommunikationssysteme als Basis informierter Sortimentspolitik.	Datenverarbeitung im Marketing	1980	DBLP DOI BibTeX RDF
31	E. Kretz	Verteilte Computerintelligenz im SB-Warenhaus, Kaufhaus und Baumarkt.	Datenverarbeitung im Marketing	1980	DBLP DOI BibTeX RDF
31	H. Becker	Entwurf und praktische Einführung von Verkaufssteuerungssystemen.	Datenverarbeitung im Marketing	1980	DBLP DOI BibTeX RDF
31	W. König	Datenbankkonzepte für Marketinginformationssysteme.	Datenverarbeitung im Marketing	1980	DBLP DOI BibTeX RDF
31	L. Feiereisen	Online Warenwirtschaftssysteme.	Datenverarbeitung im Marketing	1980	DBLP DOI BibTeX RDF
31	Wei Chen 0013, Chi Wang 0001, Yajun Wang 0001	Scalable influence maximization for prevalent viral marketing in large-scale social networks.	KDD	2010	DBLP DOI BibTeX RDF	social networks, viral marketing, influence maximization
31	Forrest Stonedahl, William Rand, Uri Wilensky	Evolving viral marketing strategies.	GECCO	2010	DBLP DOI BibTeX RDF	genetic algorithms, simulation, social networks, agent-based modeling, diffusion, business, viral marketing
31	Zheng Xiang 0001, Bing Pan	Travel Queries on Cities in the United States: Implications for Search Engine Marketing in Tourism.	ENTER	2009	DBLP DOI BibTeX RDF	travel information search, travel queries, destinations, search engine marketing
31	Byeong Cheol Lee, Bruce Wicks, Wei-Jue Huang	Development of Technology Training for Destination Marketing Organisations.	ENTER	2009	DBLP DOI BibTeX RDF	Tourism technology, Training content, Destination Marketing Oganisations (DMO), You Tube, Podcast, RSS feed
31	Nikki Serapio, B. J. Fogg	Designing for video engagement on social networks: a video marketing case study.	PERSUASIVE	2009	DBLP DOI BibTeX RDF	video marketing, video persuasion, social networks
31	Marije Teerling, Willem Pieterson	Multi-channel marketing: an experiment on leading citizens to online public services.	D.GO	2009	DBLP BibTeX RDF	channel marketing, service channels, e-government, e-services, multi-channeling
31	Jingdong Chen, Xiaoqian Gao	The theory and empirical research of network marketing based on relational value.	ICIS	2009	DBLP DOI BibTeX RDF	mutual benefit, network marketing, relational value
31	Stefan Lessmann, Stefan Voß 0001	Feature Selection in Marketing Applications.	ADMA	2009	DBLP DOI BibTeX RDF	Classification, Support Vector Machines, Feature Selection, Decision Support, Marketing
31	Jure Leskovec, Lada A. Adamic, Bernardo A. Huberman	The dynamics of viral marketing.	ACM Trans. Web	2007	DBLP DOI BibTeX RDF	recommender systems, e-commerce, network analysis, Viral marketing, long tail, word-of-mouth
31	Tsz-Wai Lui, Gabriele Piccoli, Blake Ives	Marketing strategies in virtual worlds.	Data Base	2007	DBLP DOI BibTeX RDF	product attributes, theory of cognitive fit, virtual worlds, marketing strategy, media richness theory
31	Jure Leskovec, Lada A. Adamic, Bernardo A. Huberman	The dynamics of viral marketing.	EC	2006	DBLP DOI BibTeX RDF	recommender systems, E-commerce, viral marketing
31	Li Li, Wengui Su, Jian Jiang	The influencing factors and marketing strategies of developing telecommunication industry customer loyalty: based on analytic hierarchy process.	ICEC	2005	DBLP DOI BibTeX RDF	customer relation marketing, analytic hierarchy process, customer loyalty
31	Naoki Abe, Naval K. Verma, Chidanand Apté, Robert Schroko	Cross channel optimized marketing by reinforcement learning.	KDD	2004	DBLP DOI BibTeX RDF	customer life time value, reinforcement learning, CRM, cost sensitive learning, targeted marketing
31	Saharon Rosset, Einat Neumann, Uri Eick, Nurit Vatnik, Yizhak Idan	Evaluation of prediction models for marketing campaigns.	KDD	2001	DBLP DOI BibTeX RDF	Marketing Campaigns, Performance Measures, Confidence Intervals, Model Evaluation
31	Chidanand Apté, Eric Bibelnieks, Ramesh Natarajan, Edwin P. D. Pednault, Fateh Tipu, Deb Campbell, Bryan Nelson	Segmentation-based modeling for advanced targeted marketing.	KDD	2001	DBLP DOI BibTeX RDF	Segmentation-based models, feature selection, decision trees, logistic regression, linear regression, targeted marketing
31	Yiyu Yao, Ning Zhong 0001	Mining Market Value Functions for Targeted Marketing.	COMPSAC	2001	DBLP DOI BibTeX RDF	Market Value Functions, Data Mining, E-commerce, Business Intelligence, Targeted Marketing
31	G. Jha, Siu Cheung Hui	Data Mining for Risk Analysis and Targeted Marketing.	PRICAI	1998	DBLP DOI BibTeX RDF	Data mining, knowledge discovery in databases, risk analysis, targeted marketing, data mining process
31	George Kapsiotis, Spyros G. Tzafestas	Hierarchical control approach to a composite inventory-marketing problem.	J. Intell. Robotic Syst.	1994	DBLP DOI BibTeX RDF	Inventory-marketing problem, advertisement process, dual optimization technique, hierarchical control
29	Hui-Chih Wang, Yi-Cheng Ku, Her-Sen Doong	Case Study in Mobile Internet Innovation: Does Advertising or Acquaintances Communication Decide Taiwan's Mobile Internet Diffusion?	HICSS	2007	DBLP DOI BibTeX RDF
29	Sungjune Park	Neural Networks and Customer Grouping in E-Commerce: A Framework Using Fuzzy ART.	AIWoRC	2000	DBLP DOI BibTeX RDF
28	Meike Reichle, Petra Perner, Klaus-Dieter Althoff	Data Preparation of Web Log Files for Marketing Aspects Analyses.	ICDM	2006	DBLP DOI BibTeX RDF
27	Yong-Hyuk Kim, Yourim Yoon	New theoretical findings in multiple personalized recommendations.	SAC	2010	DBLP DOI BibTeX RDF	multicampaign assignment, personalized marketing, computational complexity
27	Felix Portnoy, Gary Marchionini	Modeling the effect of habituation on banner blindness as a function of repetition and search type: gap analysis for future work.	CHI Extended Abstracts	2010	DBLP DOI BibTeX RDF	banner blindness, goal-driven search, user models, exploratory search, habituation, online marketing
27	Meeyoung Cha, Alan Mislove, P. Krishna Gummadi	A measurement-driven analysis of information propagation in the flickr social network.	WWW	2009	DBLP DOI BibTeX RDF	social networks, information dissemination, flickr, cascades, viral marketing
27	Irene Samanta-Rounti, Panagiotis Kyriazopoulos	Factors Influencing e-Business Adoption in the Greek Hotel Sector.	WSKS (2)	2009	DBLP DOI BibTeX RDF	e-commerce, e-business, e-marketing, hotel sector
27	Jacob D. Abernethy, Theodoros Evgeniou, Olivier Toubia, Jean-Philippe Vert	Eliciting Consumer Preferences Using Robust Adaptive Choice Questionnaires.	IEEE Trans. Knowl. Data Eng.	2008	DBLP DOI BibTeX RDF	Machine learning, Personalization, Knowledge acquisition, Statistical, Interactive systems, Marketing
27	Brian Cugelman, Mike Thelwall, Phil Dawes	Website Credibility, Active Trust and Behavioural Intent.	PERSUASIVE	2008	DBLP DOI BibTeX RDF	social marketing, advocacy, website credibility, Internet, trust, online, behaviour, captology
27	Marko Robnik-Sikonja, Koen Vanhoof	Evaluation of ordinal attributes at value level.	Data Min. Knowl. Discov.	2007	DBLP DOI BibTeX RDF	Attribute evaluation, Ordinal attributes, Visualization, Marketing, Attribute values
27	Germán Sánchez, Núria Agell, Juan Carlos Aguado, Mónica Sánchez, Francesc Prats	Selection Criteria for Fuzzy Unsupervised Learning: Applied to Market Segmentation.	IFSA (1)	2007	DBLP DOI BibTeX RDF	Fuzzy unsupervised learning, criteria for classification selection, marketing applications
27	Albert DeSimone	Communications planning: defining levels and phases of information distribution.	SIGUCCS	2007	DBLP DOI BibTeX RDF	information distribution, communications, planning, marketing, customer value
27	Anindya Ghose, Sha Yang	An empirical analysis of paid placement in online advertising.	ICEC	2007	DBLP DOI BibTeX RDF	hierarchical bayesian methods, natural search, paid search, information systems, marketing, online advertising
27	Prithviraj Dasgupta, Louise E. Moser, P. M. Melliar-Smith	Dynamic Pricing for Time-Limited Goods in a Supplier-Driven Electronic Marketplace.	Electron. Commer. Res.	2005	DBLP DOI BibTeX RDF	push model of marketing, dynamic pricing, agent mediated e-commerce
27	Thomas Bieger, Pietro Beritelli, Christian Laesser	Information Behaviour of the VFR market: The Case of Switzerland.	ENTER	2005	DBLP DOI BibTeX RDF	VFR Market, segmentation, e-marketing, information sourcing
27	Bill Doolin	Shaping Technological Outcomes: Website Development in Four Regional Tourism Organisations.	ENTER	2005	DBLP DOI BibTeX RDF	destination marketing, Website development, technological change
27	Chao-Fu Hong, Hsiao-Fang Yang, Mu-Hua Lin	Creative Design by Chance Based Interactive Evolutionary Computation.	ICNC (3)	2005	DBLP DOI BibTeX RDF	lateral marketing, interactive evolutionary computation (IEC), value-focused thinking (VFT), small-world, chance discovery
27	Jyun-Cheng Wang, Chui-Chen Chiu, Jr-jing Tang	The correlation study of eWOM and product sales predictions through SNA perspectives: an exploratory investigation by Taiwan's cellular phone market.	ICEC	2005	DBLP DOI BibTeX RDF	electronic word-of-mouth (eWOM), word-of-mouth (WOM), social network analysis, diffusion of innovations, forum, internet marketing
27	Alain Derycke, José Rouillard	La personnalisation de I'interaction dans des contextes multimodaux et multicanaux: une première approche pour le commerce electronique.	IHM	2002	DBLP DOI BibTeX RDF	client relationship, one-to-one, personnalization, electronic commerce, multimodality, marketing, adaptative interfaces, multichannel
27	Marie Mayer, Frank Poduska	Building bridges: using collaboration to leverage resources.	SIGUCCS	2001	DBLP DOI BibTeX RDF	leveraging resources, collaboration, documentation, marketing, orientation, customer service, outreach, user support
27	Helena Ahola, Harri Oinas-Kukkonen, Timo Koivumäki	Customer Delivered Value in a Web-based Supermarket.	HICSS	2000	DBLP DOI BibTeX RDF	customer delivered value, electronic retailing, electronic shopping systems, e-shop, electronic marketing
27	Regina M. Gonzales, Alexander L. Wolf	A facilitator method for upstream design activities with diverse stakeholders.	ICRE	1996	DBLP DOI BibTeX RDF	facilitator method, upstream design activities, diverse stakeholders, stakeholder based modeling, rapid feasibility feed back, interpersonal dynamics, independent agent, Integrated System Model, independent system views, high technology medical product, critical time to market pressures, marketing aspect, formal specification, systems analysis, requirements specification, abstraction level, medical computing, high level design, requirements definition, real world experience
26	Kartik Hosanagar, Michael Schwarz	Tutorial on sponsored search.	EC	2007	DBLP DOI BibTeX RDF	mechanism design, sponsored search, search engine marketing, online marketing
26	Tianyi Jiang, Alexander Tuzhilin	Improving Personalization Solutions through Optimal Segmentation of Customer Bases.	ICDM	2006	DBLP DOI BibTeX RDF	marketing application, 1-to-1 marketing, personalization, customer segmentation, customer profiles
26	George Baourakis, George Baltas	Comparative behavioural analysis in selected EU countries: A brand modelling approach.	Oper. Res.	2003	DBLP DOI BibTeX RDF	food marketing, modelling, marketing, consumer behaviour
25	Chris Kanich, Christian Kreibich, Kirill Levchenko, Brandon Enright, Geoffrey M. Voelker, Vern Paxson, Stefan Savage	Spamalytics: an empirical analysis of spam marketing conversion.	Commun. ACM	2009	DBLP DOI BibTeX RDF
25	Xuefeng Chen, Chaozhen Guo	The research on Power Marketing DSS based on Distributed Collaborative Forecasting model.	CSCWD	2009	DBLP DOI BibTeX RDF
25	Melih Engin, Tolga Can	Text classification in the Turkish marketing domain for context sensitive ad distribution.	ISCIS	2009	DBLP DOI BibTeX RDF
25	Hideki Katagiri, Ichiro Nishizaki, Tomohiro Hayashida, Takahiro Daimaru	An Agent-Based Simulation Model for Analysis on Marketing Strategy Considering Promotion Activities.	KES-AMSTA	2009	DBLP DOI BibTeX RDF	Agent-based simulation analysis, promotion activity, learning classifier system
25	Hiroshi Uehara, Kenichi Yoshida	Acquiring Marketing Knowledge from Internet Bulletin Boards.	PKAW	2008	DBLP DOI BibTeX RDF
25	Hamed Amini, Moez Draief, Marc Lelarge	Marketing in a Random Network.	NET-COOP	2008	DBLP DOI BibTeX RDF	Models of contagion, random graphs
25	Eric K. Clemons	Resonance Marketing in the Age of the Truly Informed Consumer: Changes in Corporate Strategy Resulting from Changes in Customer Behavior.	HICSS	2008	DBLP DOI BibTeX RDF
25	Chien-Chih Yu	Coordinating Returns Policies and Marketing Plans for Profit Optimization in E-Business Based on a Hybrid Data Mining Process.	MICAI	2007	DBLP DOI BibTeX RDF
25	Jian Tong Cao, Ting Jie Luee	Case Study: China Telecom's "One Number, Know All" Service as Enterprises' Marketing System.	SMC	2007	DBLP DOI BibTeX RDF
25	Ajit Kambil, Arnold Kamis, Marios Koufaris, Bruce D. Weinberg	Electronic Marketing.	HICSS	2007	DBLP DOI BibTeX RDF
25	Ralf Wagner 0001	Classifying Contemporary Marketing Practices.	GfKl	2007	DBLP DOI BibTeX RDF
25	Nicolas March, Thomas Reutterer	Building an Association Rules Framework for Target Marketing.	GfKl	2007	DBLP DOI BibTeX RDF
25	Claas Müller-Lankenau, Kai Wehmeyer, Stefan Klein 0002	Strategic channel alignment: an analysis of the configuration of physical and virtual marketing channels.	Inf. Syst. E Bus. Manag.	2006	DBLP DOI BibTeX RDF	Multi channel management, Grocery retailing, E-commerce, Strategic alignment
25	Yi-Ting Lai, Ke Wang, Daymond Ling, Hua Shi, Jason Zhang	Direct Marketing When There Are Voluntary Buyers.	ICDM	2006	DBLP DOI BibTeX RDF
25	Xuan Zhou 0007, James Geller, Yehoshua Perl, Michael Halper	An Application Intersection Marketing Ontology.	Essays in Memory of Shimon Even	2006	DBLP DOI BibTeX RDF
25	Ruud Smeulders, Anton Heijs	Interactive Visualization of High Dimensional Marketing Data in the Financial Industry.	IV	2005	DBLP DOI BibTeX RDF	Data mining, visualization
25	Natalie S. Glance, Matthew Hurst, Kamal Nigam, Matthew Siegler, Robert Stockton, Takashi Tomokiyo	Deriving marketing intelligence from online discussion.	KDD	2005	DBLP DOI BibTeX RDF	content systems, machine learning, information retrieval, text mining, computational linguistics
25	José María Sierra, Julio César Hernández Castro, Eva Ponce, Jaime Manera	Marketing on Internet Communications Security for Online Bank Transactions.	ICCSA (4)	2005	DBLP DOI BibTeX RDF
25	Georgi I. Nalbantov, Jan C. Bioch, Patrick J. F. Groenen	Solving and Interpreting Binary Classification Problems in Marketing with SVMs.	GfKl	2005	DBLP DOI BibTeX RDF
25	Paulo J. G. Lisboa, Shail Patel	Cluster-Based Visualisation of Marketing Data.	IDEAL	2004	DBLP DOI BibTeX RDF
25	Raymond Chi-Wing Wong, Ada Wai-Chee Fu	ISM: Item Selection for Marketing with Cross-Selling Considerations.	PAKDD	2004	DBLP DOI BibTeX RDF
25	Whe Dar Lin	A Mobile-Based Marketing Information Management System.	CBMS	2003	DBLP DOI BibTeX RDF
25	Sung-Soon Choi, Byung Ro Moon	Connection Network and Optimization of Interest Metric for One-to-One Marketing.	GECCO	2003	DBLP DOI BibTeX RDF
25	Venu K. Murthy, E. V. Krishnamurthy	Interacting Agents in Networks: E-Auction and Emergence in E-Marketing.	ICDCS Workshops	2003	DBLP DOI BibTeX RDF
25	Lia Patrício, João Falcão e Cunha, Raymond P. Fisk, Nuno Jardim Nunes	Addressing Marketing Requirements in User-Interface Design for Multiple Platforms.	DSV-IS	2003	DBLP DOI BibTeX RDF
25	Tatsuo Oba	Competency of Set Analysis in CRM Closed Loop Marketing.	ER	2001	DBLP DOI BibTeX RDF
25	Michael Fagan 0003, Konrad Bloor	Case-Based Reasoning for Candidate List Extraction in a Marketing Domain.	ICCBR	1999	DBLP DOI BibTeX RDF
23	Yangcheng Hu	The Role of Marketing Performance in the Relationship between Knowledge Management and Financial Performance.	WKDD	2010	DBLP DOI BibTeX RDF	marketing performance, financial performance, knowledge management
23	Yang Liu, He Wan, Xuecheng Yang	Social Network Based Marketing in Mobile Phone Users' Community.	MVHI	2010	DBLP DOI BibTeX RDF	Mobile Phone User, Marketing Implications, Social Network, Virtual Community
23	Yan-li Zhu, Yu-Fen Wang, Shun-Ping Wang, Xiao-juan Guo	Mining Association Rules Based on Cloud Model and Application in Credit Card Marketing.	APWCS	2010	DBLP DOI BibTeX RDF	association rules, marketing, apriori algorithm, cloud model
23	Yu Zhang 0008, Zhaoqing Wang, Chaolun Xia	Identifying Key Users for Targeted Marketing by Mining Online Social Network.	AINA Workshops	2010	DBLP DOI BibTeX RDF	key users, online social network, web of trust, targeted marketing
23	Jerzy Surma, Anna Furmanek	Improving Marketing Response by Data Mining in Social Network.	ASONAM	2010	DBLP DOI BibTeX RDF	marketing response, data mining, social network, classification tree
23	Asle Fagerstrøm, Gheorghita Ghinea	The Persuasive Effects from Web 2.0 Marketing: A Case Study Investigating the Persuasive Effect from an Online Design Competition.	HCI (9)	2009	DBLP DOI BibTeX RDF	Interactive marketing, Interactivity, Web 2.0, Persuasion, Involvement
23	Guangsheng Zhao	Marketing Strategy Reseach on Tobacco Commercial Enterprise Developing E-Commerce.	ESIAT (1)	2009	DBLP DOI BibTeX RDF	cigarette commercial enterprise, E-commerce, marketing strategy
23	Hon Wai Lam, Chen Wu	Finding Influential eBay Buyers for Viral Marketing.	AINA	2009	DBLP DOI BibTeX RDF	e-Commernce, Web 2.0, Social Network Analysis, PageRank, User Generated Content, Viral Marketing
23	Xuecheng Yang, Xiaohang Zhang, Feng Zuo	Word of Mouth: The Effects of Marketing Efforts and Customer Satisfaction.	JCAI	2009	DBLP DOI BibTeX RDF	marketing efforts, mobile phone user, customer satisfaction, word of mouth
23	Brigitte Stangl, Christian Weismayer	Websites and Virtual Realities: a Useful Marketing Tool Combination? An Exploratory Investigation.	ENTER	2008	DBLP DOI BibTeX RDF	second life (SL), virtual realities (VR), web 2.0, marketing, tourism, websites