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Venues (Conferences, Journals, ...)
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GrowBag graphs for keyword ? (Num. hits/coverage)
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The graphs summarize 1164 occurrences of 669 keywords
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Results
Found 4019 publication records. Showing 4019 according to the selection in the facets
Hits ?▲ |
Authors |
Title |
Venue |
Year |
Link |
Author keywords |
11 | Jizi Li, Yue Yu, Chunling Liu, Xudong Deng |
An optimal strategy of advertising and electronic word-of-mouth with considering rebates. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Kybernetes ![In: Kybernetes 52(12), pp. 6440-6466, 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
|
11 | Jiang Bian 0003, Jizhou Huang, Shilei Ji, Yuan Liao, Xuhong Li 0002, Qingzhong Wang, Jingbo Zhou, Dejing Dou, Yaqing Wang, Haoyi Xiong |
Feynman: Federated Learning-Based Advertising for Ecosystems-Oriented Mobile Apps Recommendation. ![Search on Bibsonomy](Pics/bibsonomy.png) |
IEEE Trans. Serv. Comput. ![In: IEEE Trans. Serv. Comput. 16(5), pp. 3361-3372, September - October 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
|
11 | Meiling Jin, Fengming Liu, Shize Ning, Chang Liu, Chunhua Gao |
A new uncertain multi-objective programming model with chance-entropy constraint for advertising promotion. ![Search on Bibsonomy](Pics/bibsonomy.png) |
J. Ambient Intell. Humaniz. Comput. ![In: J. Ambient Intell. Humaniz. Comput. 14(7), pp. 9651-9665, July 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
|
11 | Ahmet Bulut, Abdelrahman Mahmoud |
Generating Campaign Ads & Keywords for Programmatic Advertising. ![Search on Bibsonomy](Pics/bibsonomy.png) |
IEEE Access ![In: IEEE Access 11, pp. 43557-43565, 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
|
11 | Qiqi Kou, Ruihang Liu, Chen Lv, He Jiang, Deqiang Cheng |
Advertising Image Saliency Prediction Method Based on Score Level Fusion. ![Search on Bibsonomy](Pics/bibsonomy.png) |
IEEE Access ![In: IEEE Access 11, pp. 8455-8466, 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
|
11 | Peng Liu, Yantong Wu |
Differential Game Analysis of Shared Manufacturing Platform Pricing Considering Cooperative Advertising Under Government Subsidies. ![Search on Bibsonomy](Pics/bibsonomy.png) |
IEEE Access ![In: IEEE Access 11, pp. 132852-132866, 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
|
11 | Nadir Sahllal, El Mamoun Souidi |
A Comparative Analysis of Sampling Techniques for Click-Through Rate Prediction in Native Advertising. ![Search on Bibsonomy](Pics/bibsonomy.png) |
IEEE Access ![In: IEEE Access 11, pp. 24511-24526, 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
|
11 | Yanqiu Xie, Yanli Huang |
A Novel Personalized Recommendation Model for Computing Advertising Based on User Acceptance Evaluation. ![Search on Bibsonomy](Pics/bibsonomy.png) |
IEEE Access ![In: IEEE Access 11, pp. 140636-140645, 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
|
11 | Rainer Mühlhoff, Theresa Willem |
Social media advertising for clinical studies: Ethical and data protection implications of online targeting. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Big Data Soc. ![In: Big Data Soc. 10(1), pp. 205395172311561, January 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
|
11 | Ying Guo |
Smart advertising design: a visual aesthetic effect improvement based on image data analysis. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Evol. Intell. ![In: Evol. Intell. 16(5), pp. 1699-1705, October 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
|
11 | Michelle S. Lam, Ayush Pandit, Colin H. Kalicki, Rachit Gupta, Poonam Sahoo, Danaë Metaxa |
Sociotechnical Audits: Broadening the Algorithm Auditing Lens to Investigate Targeted Advertising. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Proc. ACM Hum. Comput. Interact. ![In: Proc. ACM Hum. Comput. Interact. 7(CSCW2), pp. 1-37, 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
|
11 | Deepti Sisodia, Dilip Singh Sisodia |
A hybrid data-level sampling approach in learning from skewed user-click data for click fraud detection in online advertising. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Expert Syst. J. Knowl. Eng. ![In: Expert Syst. J. Knowl. Eng. 40(2), 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
|
11 | Li-Ting Yeh, Dong-Shang Chang |
Measuring the lagged effects of advertising goodwill on dynamic promotional efficiency in the automobile industry. ![Search on Bibsonomy](Pics/bibsonomy.png) |
J. Oper. Res. Soc. ![In: J. Oper. Res. Soc. 74(10), pp. 2094-2108, October 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
|
11 | Chao Gu, Shuyuan Lin, Wei Wei, Chun Yang, Jiangjie Chen, Wei Miao, Jie Sun, Yingjie Zeng |
How Does Interactive Narrative Design Affect the Consumer Experience of Mobile Interactive Video Advertising? ![Search on Bibsonomy](Pics/bibsonomy.png) |
Syst. ![In: Syst. 11(9), pp. 471, September 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
|
11 | Shikha Gupta, Atul Mishra |
Revenue-maximizing ranking algorithm for advertisers in sponsored search advertising using novel adaptive keyword-weighted approach. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Multim. Tools Appl. ![In: Multim. Tools Appl. 82(8), pp. 12043-12064, March 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
|
11 | Feng Ji, Sheng-Liang Lin 0001 |
Research for the Relationship Between the Motivation of Word-of-Mouth and the Effect of Advertising on the Web. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Int. J. e Collab. ![In: Int. J. e Collab. 19(2), pp. 1-10, 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
|
11 | Pradeep Kumar, Kuldeep Chaudhary, Vijay Kumar, Sudipa Chauhan |
Impact of Goodwill on Consumer Buying through Advertising in a Segmented Market: An Optimal Control Theoretic Approach. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Axioms ![In: Axioms 12(2), pp. 223, February 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
|
11 | Meiling Jin, Yufu Ning, Fengming Liu, Fangyi Zhao, Yichang Gao, Dongmei Li |
An Evaluation Model for the Influence of KOLs in Short Video Advertising Based on Uncertainty Theory. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Symmetry ![In: Symmetry 15(8), pp. 1594, August 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
|
11 | Huini Zhou, Guo Li 0001, Yong Tan |
Advertising mode of duopoly competitive enterprises based on asymmetric cost efficiency and converter preference. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Electron. Commer. Res. Appl. ![In: Electron. Commer. Res. Appl. 62, pp. 101329, November 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
|
11 | Yuelin Shen |
Price and advertising competition in an online marketplace: The tradeoff between quality and cost. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Electron. Commer. Res. Appl. ![In: Electron. Commer. Res. Appl. 60, pp. 101276, July 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
|
11 | Heng-Li Yang, Shiang-Lin Lin |
The consideration factors of adopting location-based advertising push platform. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Int. J. Inf. Syst. Chang. Manag. ![In: Int. J. Inf. Syst. Chang. Manag. 13(3), pp. 209-233, 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
|
11 | Lu Xiao, Song-Ling Zhang, Jian-Xin Chen, Kwai-Sang Chin |
Information-sharing strategy and manufacturer encroachment under advertising investment in gray markets. ![Search on Bibsonomy](Pics/bibsonomy.png) |
INFOR Inf. Syst. Oper. Res. ![In: INFOR Inf. Syst. Oper. Res. 61(2), pp. 256-285, May 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
|
11 | Qin Wu |
Analysis of Advertising Promotion Strategy Based on Improved Collaborative Filtering Algorithm under Digital Media Technology. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Int. J. Comput. Commun. Control ![In: Int. J. Comput. Commun. Control 18(4), June 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
|
11 | Caiyu Su, Jinri Wei, Yuan Lei, Jiahui Li |
A federated learning framework based on transfer learning and knowledge distillation for targeted advertising. ![Search on Bibsonomy](Pics/bibsonomy.png) |
PeerJ Comput. Sci. ![In: PeerJ Comput. Sci. 9, pp. e1496, 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
|
11 | Jingyi Fang, Xiang Gong |
Application of visual communication in digital animation advertising design using convolutional neural networks and big data. ![Search on Bibsonomy](Pics/bibsonomy.png) |
PeerJ Comput. Sci. ![In: PeerJ Comput. Sci. 9, pp. e1383, 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
|
11 | Taekyung Kim 0001, Jaehwan Lee, Jihae Suh |
L-Shape advertising for mobile video streaming services: Less intrusive while still effective. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Displays ![In: Displays 78, pp. 102436, July 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
|
11 | Bastiantama Iva Adeline, Hamada Nesya Natalie Kay, Garry Wei-Han Tan, Pei-San Lo, Lee Yen Chaw, Keng-Boon Ooi |
A relook at the mobile advertising landscape: What are the new consumer expectations in the retailing industry? ![Search on Bibsonomy](Pics/bibsonomy.png) |
Telematics Informatics ![In: Telematics Informatics 79, pp. 101953, April 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
|
11 | Elisabeth Wolfsteiner, Marion Garaus |
When attention-grabbing tactics backfire during media multitasking: The detrimental effect of atypical advertising slogans on brand attitude. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Telematics Informatics ![In: Telematics Informatics 81, pp. 101981, June 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
|
11 | Yanwu Yang, Huiran Li |
Keyword decisions in sponsored search advertising: A literature review and research agenda. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Inf. Process. Manag. ![In: Inf. Process. Manag. 60(1), pp. 103142, 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
|
11 | Savas Dayanik, Semih Onur Sezer |
Optimal dynamic multi-keyword bidding policy of an advertiser in search-based advertising. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Math. Methods Oper. Res. ![In: Math. Methods Oper. Res. 97(1), pp. 25-56, February 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
|
11 | Narendra Agrawal, Sami Najafi-Asadolahi, Stephen A. Smith |
A Markov Decision Model for Managing Display-Advertising Campaigns. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Manuf. Serv. Oper. Manag. ![In: Manuf. Serv. Oper. Manag. 25(2), pp. 489-507, March 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
|
11 | Alison Borenstein, Ankit Mangal, Georgia Perakis, Stefan Poninghaus, Divya Singhvi, Omar Skali Lami, Jiong Wei Lua |
Ancillary Services in Targeted Advertising: From Prediction to Prescription. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Manuf. Serv. Oper. Manag. ![In: Manuf. Serv. Oper. Manag. 25(4), pp. 1285-1303, July 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
|
11 | Chunhai Yu, Yuxiao Ren, Thomas W. Archibald |
Differential game model of cooperative advertising in a supply chain with deteriorating items, competing retailers and reference price effects. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Enterp. Inf. Syst. ![In: Enterp. Inf. Syst. 17(1), January 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
|
11 | Guiting Wang, Jiaying Xu, Shengliang Lin 0001 |
Influencing factors of using behaviour for computational advertising under the theoretical model of UTAUT. ![Search on Bibsonomy](Pics/bibsonomy.png) |
J. Control. Decis. ![In: J. Control. Decis. 10(1), pp. 19-25, 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
|
11 | Yong Tan, Huini Zhou, Peng Wu, Liling Huang |
The optimal carbon emission reduction and advertising strategy with dynamic market share in the supply chain. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Ind. Manag. Data Syst. ![In: Ind. Manag. Data Syst. 123(10), pp. 2435-2487, 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
|
11 | Liang Shen, Runjie Fan, Yuyan Wang, Hua Li, Rongyun Tang |
Advertising and pricing of online direct selling considering network externalities. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Ind. Manag. Data Syst. ![In: Ind. Manag. Data Syst. 123(11), pp. 2751-2770, 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
|
11 | Daibing Wang, Shulin Liu |
Advertising strategy and channel structure selection on an online retail platform. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Ind. Manag. Data Syst. ![In: Ind. Manag. Data Syst. 123(5), pp. 1359-1400, 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
|
11 | Haizhi Yang, Tengyun Wang, Xiaoli Tang, Han Yu 0001, Fei Liu 0006, Hengjie Song |
Dynamically Optimizing Display Advertising Profits Under Diverse Budget Settings. ![Search on Bibsonomy](Pics/bibsonomy.png) |
IEEE Trans. Knowl. Data Eng. ![In: IEEE Trans. Knowl. Data Eng. 35(1), pp. 362-376, 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
|
11 | Dirk Bergemann, Alessandro Bonatti, Nicholas Wu |
Managed Campaigns and Data-Augmented Auctions for Digital Advertising. ![Search on Bibsonomy](Pics/bibsonomy.png) |
CoRR ![In: CoRR abs/2304.08432, 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
|
11 | Florian M. Farke, David G. Balash, Maximilian Golla, Adam J. Aviv |
How Does Connecting Online Activities to Advertising Inferences Impact Privacy Perceptions? ![Search on Bibsonomy](Pics/bibsonomy.png) |
CoRR ![In: CoRR abs/2312.13813, 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
|
11 | Zhoufutu Wen, Xinyu Zhao, Zhipeng Jin, Yi Yang 0031, Wei Jia, Xiaodong Chen, Shuanglong Li, Lin Liu |
Enhancing Dynamic Image Advertising with Vision-Language Pre-training. ![Search on Bibsonomy](Pics/bibsonomy.png) |
CoRR ![In: CoRR abs/2306.14112, 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
|
11 | Tinhinane Medjkoune, Oana Goga, Juliette Senechal |
Marketing to Children Through Online Targeted Advertising: Targeting Mechanisms and Legal Aspects. ![Search on Bibsonomy](Pics/bibsonomy.png) |
CoRR ![In: CoRR abs/2310.04104, 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
|
11 | Guandong Li, Xian Yang |
Two-stage dynamic creative optimization under sparse ambiguous samples for e-commerce advertising. ![Search on Bibsonomy](Pics/bibsonomy.png) |
CoRR ![In: CoRR abs/2312.01295, 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
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11 | Wei Zhang, Ping Zhang, Jian Dong, Yongkang Wang 0011, Pengye Zhang, Bo Zhang 0010, Xingxing Wang, Dong Wang 0022 |
Cross-Element Combinatorial Selection for Multi-Element Creative in Display Advertising. ![Search on Bibsonomy](Pics/bibsonomy.png) |
CoRR ![In: CoRR abs/2307.01593, 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
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11 | Arthur Capozzi, Gianmarco De Francisci Morales, Yelena Mejova, Corrado Monti, André Panisson |
The Thin Ideology of Populist Advertising on Facebook during the 2019 EU Elections. ![Search on Bibsonomy](Pics/bibsonomy.png) |
CoRR ![In: CoRR abs/2302.04038, 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
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11 | Margherita Bertè, Kyriaki Kalimeri, Daniela Paolotti |
Monitoring Gender Gaps via LinkedIn Advertising Estimates: the case study of Italy. ![Search on Bibsonomy](Pics/bibsonomy.png) |
CoRR ![In: CoRR abs/2303.05862, 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
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11 | Michelle S. Lam, Ayush Pandit, Colin H. Kalicki, Rachit Gupta, Poonam Sahoo, Danaë Metaxa |
Sociotechnical Audits: Broadening the Algorithm Auditing Lens to Investigate Targeted Advertising. ![Search on Bibsonomy](Pics/bibsonomy.png) |
CoRR ![In: CoRR abs/2308.15768, 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
|
11 | Poompak Kusawat |
Sponsorship Disclosure in Native Advertising: A Theoretical Framework. ![Search on Bibsonomy](Pics/bibsonomy.png) |
CoRR ![In: CoRR abs/2311.01051, 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
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11 | Fynn Oldenburg, Qiwei Han, Maximilian Kaiser |
Interpretable Deep Learning for Forecasting Online Advertising Costs: Insights from the Competitive Bidding Landscape. ![Search on Bibsonomy](Pics/bibsonomy.png) |
CoRR ![In: CoRR abs/2302.05762, 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
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11 | Zhong Shen, Hai Jiang 0001, Rongfei Fan, Hongxing Guo |
A Hybrid Advertising Mode for Device Discovery in Bluetooth Low Energy Networks. ![Search on Bibsonomy](Pics/bibsonomy.png) |
CoRR ![In: CoRR abs/2312.15650, 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
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11 | Zhishan Zhao, Jingyue Gao, Yu Zhang, Shuguang Han, Siyuan Lou, Xiang-Rong Sheng, Zhe Wang, Han Zhu, Yuning Jiang, Jian Xu 0015, Bo Zheng 0007 |
COPR: Consistency-Oriented Pre-Ranking for Online Advertising. ![Search on Bibsonomy](Pics/bibsonomy.png) |
CoRR ![In: CoRR abs/2306.03516, 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
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11 | Parikshit Sharma |
Improving Real-Time Bidding in Online Advertising Using Markov Decision Processes and Machine Learning Techniques. ![Search on Bibsonomy](Pics/bibsonomy.png) |
CoRR ![In: CoRR abs/2305.04889, 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
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11 | Eliran Abutbul, Yohay Kaplan, Naama Krasne, Oren Somekh, Or David, Omer Duvdevany, Evgeny Segal |
Audience Prospecting for Dynamic-Product-Ads in Native Advertising. ![Search on Bibsonomy](Pics/bibsonomy.png) |
CoRR ![In: CoRR abs/2312.07160, 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
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11 | Ines Zelch, Matthias Hagen, Martin Potthast |
Commercialized Generative AI: A Critical Study of the Feasibility and Ethics of Generating Native Advertising Using Large Language Models in Conversational Web Search. ![Search on Bibsonomy](Pics/bibsonomy.png) |
CoRR ![In: CoRR abs/2310.04892, 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
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11 | Yohay Kaplan, Naama Krasne, Alex Shtoff, Oren Somekh |
Unbiased Filtering Of Accidental Clicks in Verizon Media Native Advertising. ![Search on Bibsonomy](Pics/bibsonomy.png) |
CoRR ![In: CoRR abs/2312.05017, 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
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11 | Yanwu Yang, Huiran Li |
Keyword Decisions in Sponsored Search Advertising: A Literature Review and Research Agenda. ![Search on Bibsonomy](Pics/bibsonomy.png) |
CoRR ![In: CoRR abs/2302.12372, 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
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11 | Liang Dai, Kejie Lyu, Chengcheng Zhang, Guangming Zhao, Zhonglin Zu, Liang Wang, Bo Zheng 0007 |
Percentile Risk-Constrained Budget Pacing for Guaranteed Display Advertising in Online Optimization. ![Search on Bibsonomy](Pics/bibsonomy.png) |
CoRR ![In: CoRR abs/2312.06174, 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
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11 | Paolo D'Alberto, Veronica Milenkiy, Fairiz Fi Azizi |
Digital Advertising: the Measure of Mobile Visits Lifts. ![Search on Bibsonomy](Pics/bibsonomy.png) |
CoRR ![In: CoRR abs/2307.12875, 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
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11 | Danil Provodin, Jérémie Joudioux, Eduard Duryev |
Learning Optimal Bidding Strategy: Case Study in E-Commerce Advertising. ![Search on Bibsonomy](Pics/bibsonomy.png) |
CoRR ![In: CoRR abs/2304.00999, 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
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11 | Jinpeng Lin, Min Zhou, Ye Ma, Yifan Gao, Chenxi Fei, Yangjian Chen, Zhang Yu, Tiezheng Ge |
AutoPoster: A Highly Automatic and Content-aware Design System for Advertising Poster Generation. ![Search on Bibsonomy](Pics/bibsonomy.png) |
CoRR ![In: CoRR abs/2308.01095, 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
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11 | Zahra Moti, Asuman Senol, Hamid Bostani, Frederik J. Zuiderveen Borgesius, Veelasha Moonsamy, Arunesh Mathur, Gunes Acar |
Targeted and Troublesome: Tracking and Advertising on Children's Websites. ![Search on Bibsonomy](Pics/bibsonomy.png) |
CoRR ![In: CoRR abs/2308.04887, 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
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11 | Zhiguang Yang, Lu Wang, Chun Gan, Liufang Sang, Haoran Wang, Wenlong Chen, Jie He, Changping Peng, Zhangang Lin, Jingping Shao |
Parallel Ranking of Ads and Creatives in Real-Time Advertising Systems. ![Search on Bibsonomy](Pics/bibsonomy.png) |
CoRR ![In: CoRR abs/2312.12750, 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
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11 | Yohan Beugin, Patrick D. McDaniel |
Interest-disclosing Mechanisms for Advertising are Privacy-Exposing (not Preserving). ![Search on Bibsonomy](Pics/bibsonomy.png) |
CoRR ![In: CoRR abs/2306.03825, 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
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11 | Jukka Ruohonen |
A Note on the Proposed Law for Improving the Transparency of Political Advertising in the European Union. ![Search on Bibsonomy](Pics/bibsonomy.png) |
CoRR ![In: CoRR abs/2303.02863, 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
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11 | Salim Chouaki, Oana Goga, Hamed Haddadi, Peter Snyder |
Understanding the Privacy Risks of Popular Search Engine Advertising Systems. ![Search on Bibsonomy](Pics/bibsonomy.png) |
CoRR ![In: CoRR abs/2308.15309, 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
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11 | Deguang Kong, Miao Lu, Konstantin Shmakov, Jian Yang 0002 |
Robust Consensus Clustering and its Applications for Advertising Forecasting. ![Search on Bibsonomy](Pics/bibsonomy.png) |
CoRR ![In: CoRR abs/2301.00717, 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
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11 | Dominik Bär, Francesco Pierri 0002, Gianmarco De Francisci Morales, Stefan Feuerriegel |
Auditing Targeted Political Advertising on Social Media During the 2021 German Election. ![Search on Bibsonomy](Pics/bibsonomy.png) |
CoRR ![In: CoRR abs/2310.10001, 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
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11 | Guangyuan Shen, Shengjie Sun, Dehong Gao, Shaolei Li, Libin Yang, Yongping Shi, Wei Ning |
Cross-channel Budget Coordination for Online Advertising System. ![Search on Bibsonomy](Pics/bibsonomy.png) |
CoRR ![In: CoRR abs/2305.06883, 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
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11 | Muhammad Ali 0014, Angelica Goetzen, Alan Mislove, Elissa M. Redmiles, Piotr Sapiezynski |
Problematic Advertising and its Disparate Exposure on Facebook. ![Search on Bibsonomy](Pics/bibsonomy.png) |
CoRR ![In: CoRR abs/2306.06052, 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
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11 | Allison Koenecke, Eric Giannella, Robb Willer, Sharad Goel |
Popular Support for Balancing Equity and Efficiency in Resource Allocation: A Case Study in Online Advertising to Increase Welfare Program Awareness. ![Search on Bibsonomy](Pics/bibsonomy.png) |
CoRR ![In: CoRR abs/2304.08530, 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
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11 | Yueh-Ning Ku, Mikhail Kuznetsov, Shaunak Mishra, Paloma de Juan |
Staging E-Commerce Products for Online Advertising using Retrieval Assisted Image Generation. ![Search on Bibsonomy](Pics/bibsonomy.png) |
CoRR ![In: CoRR abs/2307.15326, 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
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11 | Zuzana Cerneková, Zuzana Berger Haladová, Ján Spirka, Viktor Kocur |
Evaluating the Significance of Outdoor Advertising from Driver's Perspective Using Computer Vision. ![Search on Bibsonomy](Pics/bibsonomy.png) |
CoRR ![In: CoRR abs/2311.07390, 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
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11 | Soichiro Murakami, Sho Hoshino, Peinan Zhang |
Natural Language Generation for Advertising: A Survey. ![Search on Bibsonomy](Pics/bibsonomy.png) |
CoRR ![In: CoRR abs/2306.12719, 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
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11 | Guangyuan Shen, Shengjie Sun, Dehong Gao, Libin Yang, Yongping Shi, Wei Ning |
EdgeNet : Encoder-decoder generative Network for Auction Design in E-commerce Online Advertising. ![Search on Bibsonomy](Pics/bibsonomy.png) |
CoRR ![In: CoRR abs/2305.06158, 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
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11 | Jianghua Wu, Yan Zong, Xin Liu |
Cooperative Advertising in Dual-Channel Supply Chain Under Asymmetric Demand Information. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Int. J. Electron. Commer. ![In: Int. J. Electron. Commer. 27(1), pp. 100-128, January 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
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11 | Imdad Ullah, Salil S. Kanhere, Roksana Boreli |
Privacy-preserving targeted mobile advertising: A Blockchain-based framework for mobile ads. ![Search on Bibsonomy](Pics/bibsonomy.png) |
J. Netw. Comput. Appl. ![In: J. Netw. Comput. Appl. 211, pp. 103559, February 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
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11 | Hailan Pan, Shi Yin |
Precision advertising and optimisation strategy based on big data algorithms. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Int. J. Inf. Technol. Manag. ![In: Int. J. Inf. Technol. Manag. 22(3/4), pp. 203-212, 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
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11 | Vaishnavi Tunuguntla, Krishanu Rakshit, Preetam Basu |
Bidding for an optimal portfolio of keywords in sponsored search advertising: From generic to branded keywords. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Eur. J. Oper. Res. ![In: Eur. J. Oper. Res. 307(3), pp. 1424-1440, June 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
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11 | Junfang Zheng, Junling Shi, Qiang He 0002, Enchao Zhang, Ammar Hawbani, Liang Zhao 0004 |
An Influence Maximization-Based Hybrid Advertising Dissemination for Internet of Vehicles. ![Search on Bibsonomy](Pics/bibsonomy.png) |
IEEE Netw. Lett. ![In: IEEE Netw. Lett. 5(4), pp. 218-222, December 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
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11 | Jan Pfeiffer |
OLG Braunschweig: Keine Markenverletzung durch Keyword-Advertising. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Comput. und Recht ![In: Comput. und Recht 39(4), pp. 42, April 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
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11 | Changying Li, Youping Li, Jianhu Zhang |
Targeted advertising with R&D rivalry. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Math. Soc. Sci. ![In: Math. Soc. Sci. 124, pp. 24-34, July 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
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11 | Ting-Ting Yang, Hsueh-Wen Tseng |
A Service-Aware Scheme for Improving Channel Selectivity of BLE Beacon Advertising. ![Search on Bibsonomy](Pics/bibsonomy.png) |
IEEE Trans. Green Commun. Netw. ![In: IEEE Trans. Green Commun. Netw. 7(2), pp. 724-743, June 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
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11 | Bram Duivenvoorde, Catalina Goanta |
The regulation of digital advertising under the DSA: A critical assessment. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Comput. Law Secur. Rev. ![In: Comput. Law Secur. Rev. 51, pp. 105870, November 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
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11 | Ketan Talaulikar, Peter Psenak |
Advertising Layer 2 Bundle Member Link Attributes in OSPF. ![Search on Bibsonomy](Pics/bibsonomy.png) |
RFC ![In: RFC 9356, pp. 1-12, January 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
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11 | Yan Li 0045, Ruijuan Wu, Jianxin Liu, Shanshan Wang |
The Impact of Targeted Online Advertising's Pushing Time on Consumers' Browsing Intention: A Study Based on Regret Theory. ![Search on Bibsonomy](Pics/bibsonomy.png) |
J. Glob. Inf. Manag. ![In: J. Glob. Inf. Manag. 31(1), pp. 1-17, 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
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11 | Tengyun Wang, Haizhi Yang, Yang Liu 0165, Han Yu 0001, Hengjie Song |
A multimodal approach for improving market price estimation in online advertising. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Knowl. Based Syst. ![In: Knowl. Based Syst. 266, pp. 110392, April 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
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11 | Merve Bulut, Evrencan Özcan |
Ranking of advertising goals on social network sites by Pythagorean fuzzy hierarchical decision making: Facebook. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Eng. Appl. Artif. Intell. ![In: Eng. Appl. Artif. Intell. 117(Part), pp. 105542, 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
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11 | Roktim Sarmah, Ayesha Khatun, Aayushi Singh |
Perception and Awareness of Youth Toward the Social Advertising Campaigns Being Run by Private Brands. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Int. J. Asian Bus. Inf. Manag. ![In: Int. J. Asian Bus. Inf. Manag. 14(1), pp. 1-20, 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
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11 | Sridhar Moorthy, Shervin Shahrokhi Tehrani |
Targeting Advertising Spending and Price on the Hotelling Line. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Mark. Sci. ![In: Mark. Sci. 42(6), pp. 1057-1079, November 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
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11 | Sylvia Hristakeva, Julie Holland Mortimer |
Price Dispersion and Legacy Discounts in the National Television Advertising Market. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Mark. Sci. ![In: Mark. Sci. 42(6), pp. 1162-1183, November 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
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11 | W. Jason Choi, Amin Sayedi |
Open and Private Exchanges in Display Advertising. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Mark. Sci. ![In: Mark. Sci. 42(3), pp. 451-475, May 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
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11 | Weijia (Daisy) Dai, Hyunjin Kim, Michael Luca |
Frontiers: Which Firms Gain from Digital Advertising? Evidence from a Field Experiment. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Mark. Sci. ![In: Mark. Sci. 42(3), pp. 429-439, May 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
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11 | Brett R. Gordon, Robert Moakler, Florian Zettelmeyer |
Close Enough? A Large-Scale Exploration of Non-Experimental Approaches to Advertising Measurement. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Mark. Sci. ![In: Mark. Sci. 42(4), pp. 768-793, July 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
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11 | Chen He, Tobias J. Klein |
Advertising as a Reminder: Evidence from the Dutch State Lottery. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Mark. Sci. ![In: Mark. Sci. 42(5), pp. 892-909, September 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
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11 | Michela Balconi, Martina Sansone, Carlotta Acconito |
Implicit IAT Measures and Neurophysiological fNIRS Markers in Response to High-Engagement Advertising. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Sensors ![In: Sensors 23(9), pp. 4332, 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
|
11 | Gregor Strle, Andrej Kosir, Urban Burnik |
Physiological Signals and Affect as Predictors of Advertising Engagement. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Sensors ![In: Sensors 23(15), pp. 6916, August 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
|
11 | Yuting Chen, Bin Liu 0038 |
Advertising and pricing decisions for signaling crowdfunding product's quality. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Comput. Ind. Eng. ![In: Comput. Ind. Eng. 176, pp. 108947, February 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
|
11 | Shabnam Salehi, S. Hamid Mirmohammadi |
A solution approach for sponsored search advertising and dynamic pricing for a perishable product and an online retailer with budget constraint. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Comput. Ind. Eng. ![In: Comput. Ind. Eng. 177, pp. 109086, March 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
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11 | Jicai Li, Jinwen Ou, Bin Cao |
The roles of cooperative advertising and endogenous online price discount in a dual-channel supply chain. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Comput. Ind. Eng. ![In: Comput. Ind. Eng. 176, pp. 108980, February 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
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11 | Ata Allah Taleizadeh, Naghmeh Rebie, Xiaohang Yue, Mahsa Noori-daryan |
Pricing decisions through O2O commerce in a closed-loop green supply network and logistics under return and cooperative advertising policies. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Comput. Ind. Eng. ![In: Comput. Ind. Eng. 183, pp. 109539, September 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
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