Search results for "advertising"

Hits ?▲	Authors	Title	Venue	Year	Link
11	Jizi Li, Yue Yu, Chunling Liu, Xudong Deng	An optimal strategy of advertising and electronic word-of-mouth with considering rebates.	Kybernetes	2023	DBLP DOI BibTeX RDF
11	Jiang Bian 0003, Jizhou Huang, Shilei Ji, Yuan Liao, Xuhong Li 0002, Qingzhong Wang, Jingbo Zhou, Dejing Dou, Yaqing Wang, Haoyi Xiong	Feynman: Federated Learning-Based Advertising for Ecosystems-Oriented Mobile Apps Recommendation.	IEEE Trans. Serv. Comput.	2023	DBLP DOI BibTeX RDF
11	Meiling Jin, Fengming Liu, Shize Ning, Chang Liu, Chunhua Gao	A new uncertain multi-objective programming model with chance-entropy constraint for advertising promotion.	J. Ambient Intell. Humaniz. Comput.	2023	DBLP DOI BibTeX RDF
11	Ahmet Bulut, Abdelrahman Mahmoud	Generating Campaign Ads & Keywords for Programmatic Advertising.	IEEE Access	2023	DBLP DOI BibTeX RDF
11	Qiqi Kou, Ruihang Liu, Chen Lv, He Jiang, Deqiang Cheng	Advertising Image Saliency Prediction Method Based on Score Level Fusion.	IEEE Access	2023	DBLP DOI BibTeX RDF
11	Peng Liu, Yantong Wu	Differential Game Analysis of Shared Manufacturing Platform Pricing Considering Cooperative Advertising Under Government Subsidies.	IEEE Access	2023	DBLP DOI BibTeX RDF
11	Nadir Sahllal, El Mamoun Souidi	A Comparative Analysis of Sampling Techniques for Click-Through Rate Prediction in Native Advertising.	IEEE Access	2023	DBLP DOI BibTeX RDF
11	Yanqiu Xie, Yanli Huang	A Novel Personalized Recommendation Model for Computing Advertising Based on User Acceptance Evaluation.	IEEE Access	2023	DBLP DOI BibTeX RDF
11	Rainer Mühlhoff, Theresa Willem	Social media advertising for clinical studies: Ethical and data protection implications of online targeting.	Big Data Soc.	2023	DBLP DOI BibTeX RDF
11	Ying Guo	Smart advertising design: a visual aesthetic effect improvement based on image data analysis.	Evol. Intell.	2023	DBLP DOI BibTeX RDF
11	Michelle S. Lam, Ayush Pandit, Colin H. Kalicki, Rachit Gupta, Poonam Sahoo, Danaë Metaxa	Sociotechnical Audits: Broadening the Algorithm Auditing Lens to Investigate Targeted Advertising.	Proc. ACM Hum. Comput. Interact.	2023	DBLP DOI BibTeX RDF
11	Deepti Sisodia, Dilip Singh Sisodia	A hybrid data-level sampling approach in learning from skewed user-click data for click fraud detection in online advertising.	Expert Syst. J. Knowl. Eng.	2023	DBLP DOI BibTeX RDF
11	Li-Ting Yeh, Dong-Shang Chang	Measuring the lagged effects of advertising goodwill on dynamic promotional efficiency in the automobile industry.	J. Oper. Res. Soc.	2023	DBLP DOI BibTeX RDF
11	Chao Gu, Shuyuan Lin, Wei Wei, Chun Yang, Jiangjie Chen, Wei Miao, Jie Sun, Yingjie Zeng	How Does Interactive Narrative Design Affect the Consumer Experience of Mobile Interactive Video Advertising?	Syst.	2023	DBLP DOI BibTeX RDF
11	Shikha Gupta, Atul Mishra	Revenue-maximizing ranking algorithm for advertisers in sponsored search advertising using novel adaptive keyword-weighted approach.	Multim. Tools Appl.	2023	DBLP DOI BibTeX RDF
11	Feng Ji, Sheng-Liang Lin 0001	Research for the Relationship Between the Motivation of Word-of-Mouth and the Effect of Advertising on the Web.	Int. J. e Collab.	2023	DBLP DOI BibTeX RDF
11	Pradeep Kumar, Kuldeep Chaudhary, Vijay Kumar, Sudipa Chauhan	Impact of Goodwill on Consumer Buying through Advertising in a Segmented Market: An Optimal Control Theoretic Approach.	Axioms	2023	DBLP DOI BibTeX RDF
11	Meiling Jin, Yufu Ning, Fengming Liu, Fangyi Zhao, Yichang Gao, Dongmei Li	An Evaluation Model for the Influence of KOLs in Short Video Advertising Based on Uncertainty Theory.	Symmetry	2023	DBLP DOI BibTeX RDF
11	Huini Zhou, Guo Li 0001, Yong Tan	Advertising mode of duopoly competitive enterprises based on asymmetric cost efficiency and converter preference.	Electron. Commer. Res. Appl.	2023	DBLP DOI BibTeX RDF
11	Yuelin Shen	Price and advertising competition in an online marketplace: The tradeoff between quality and cost.	Electron. Commer. Res. Appl.	2023	DBLP DOI BibTeX RDF
11	Heng-Li Yang, Shiang-Lin Lin	The consideration factors of adopting location-based advertising push platform.	Int. J. Inf. Syst. Chang. Manag.	2023	DBLP DOI BibTeX RDF
11	Lu Xiao, Song-Ling Zhang, Jian-Xin Chen, Kwai-Sang Chin	Information-sharing strategy and manufacturer encroachment under advertising investment in gray markets.	INFOR Inf. Syst. Oper. Res.	2023	DBLP DOI BibTeX RDF
11	Qin Wu	Analysis of Advertising Promotion Strategy Based on Improved Collaborative Filtering Algorithm under Digital Media Technology.	Int. J. Comput. Commun. Control	2023	DBLP DOI BibTeX RDF
11	Caiyu Su, Jinri Wei, Yuan Lei, Jiahui Li	A federated learning framework based on transfer learning and knowledge distillation for targeted advertising.	PeerJ Comput. Sci.	2023	DBLP DOI BibTeX RDF
11	Jingyi Fang, Xiang Gong	Application of visual communication in digital animation advertising design using convolutional neural networks and big data.	PeerJ Comput. Sci.	2023	DBLP DOI BibTeX RDF
11	Taekyung Kim 0001, Jaehwan Lee, Jihae Suh	L-Shape advertising for mobile video streaming services: Less intrusive while still effective.	Displays	2023	DBLP DOI BibTeX RDF
11	Bastiantama Iva Adeline, Hamada Nesya Natalie Kay, Garry Wei-Han Tan, Pei-San Lo, Lee Yen Chaw, Keng-Boon Ooi	A relook at the mobile advertising landscape: What are the new consumer expectations in the retailing industry?	Telematics Informatics	2023	DBLP DOI BibTeX RDF
11	Elisabeth Wolfsteiner, Marion Garaus	When attention-grabbing tactics backfire during media multitasking: The detrimental effect of atypical advertising slogans on brand attitude.	Telematics Informatics	2023	DBLP DOI BibTeX RDF
11	Yanwu Yang, Huiran Li	Keyword decisions in sponsored search advertising: A literature review and research agenda.	Inf. Process. Manag.	2023	DBLP DOI BibTeX RDF
11	Savas Dayanik, Semih Onur Sezer	Optimal dynamic multi-keyword bidding policy of an advertiser in search-based advertising.	Math. Methods Oper. Res.	2023	DBLP DOI BibTeX RDF
11	Narendra Agrawal, Sami Najafi-Asadolahi, Stephen A. Smith	A Markov Decision Model for Managing Display-Advertising Campaigns.	Manuf. Serv. Oper. Manag.	2023	DBLP DOI BibTeX RDF
11	Alison Borenstein, Ankit Mangal, Georgia Perakis, Stefan Poninghaus, Divya Singhvi, Omar Skali Lami, Jiong Wei Lua	Ancillary Services in Targeted Advertising: From Prediction to Prescription.	Manuf. Serv. Oper. Manag.	2023	DBLP DOI BibTeX RDF
11	Chunhai Yu, Yuxiao Ren, Thomas W. Archibald	Differential game model of cooperative advertising in a supply chain with deteriorating items, competing retailers and reference price effects.	Enterp. Inf. Syst.	2023	DBLP DOI BibTeX RDF
11	Guiting Wang, Jiaying Xu, Shengliang Lin 0001	Influencing factors of using behaviour for computational advertising under the theoretical model of UTAUT.	J. Control. Decis.	2023	DBLP DOI BibTeX RDF
11	Yong Tan, Huini Zhou, Peng Wu, Liling Huang	The optimal carbon emission reduction and advertising strategy with dynamic market share in the supply chain.	Ind. Manag. Data Syst.	2023	DBLP DOI BibTeX RDF
11	Liang Shen, Runjie Fan, Yuyan Wang, Hua Li, Rongyun Tang	Advertising and pricing of online direct selling considering network externalities.	Ind. Manag. Data Syst.	2023	DBLP DOI BibTeX RDF
11	Daibing Wang, Shulin Liu	Advertising strategy and channel structure selection on an online retail platform.	Ind. Manag. Data Syst.	2023	DBLP DOI BibTeX RDF
11	Haizhi Yang, Tengyun Wang, Xiaoli Tang, Han Yu 0001, Fei Liu 0006, Hengjie Song	Dynamically Optimizing Display Advertising Profits Under Diverse Budget Settings.	IEEE Trans. Knowl. Data Eng.	2023	DBLP DOI BibTeX RDF
11	Dirk Bergemann, Alessandro Bonatti, Nicholas Wu	Managed Campaigns and Data-Augmented Auctions for Digital Advertising.	CoRR	2023	DBLP DOI BibTeX RDF
11	Florian M. Farke, David G. Balash, Maximilian Golla, Adam J. Aviv	How Does Connecting Online Activities to Advertising Inferences Impact Privacy Perceptions?	CoRR	2023	DBLP DOI BibTeX RDF
11	Zhoufutu Wen, Xinyu Zhao, Zhipeng Jin, Yi Yang 0031, Wei Jia, Xiaodong Chen, Shuanglong Li, Lin Liu	Enhancing Dynamic Image Advertising with Vision-Language Pre-training.	CoRR	2023	DBLP DOI BibTeX RDF
11	Tinhinane Medjkoune, Oana Goga, Juliette Senechal	Marketing to Children Through Online Targeted Advertising: Targeting Mechanisms and Legal Aspects.	CoRR	2023	DBLP DOI BibTeX RDF
11	Guandong Li, Xian Yang	Two-stage dynamic creative optimization under sparse ambiguous samples for e-commerce advertising.	CoRR	2023	DBLP DOI BibTeX RDF
11	Wei Zhang, Ping Zhang, Jian Dong, Yongkang Wang 0011, Pengye Zhang, Bo Zhang 0010, Xingxing Wang, Dong Wang 0022	Cross-Element Combinatorial Selection for Multi-Element Creative in Display Advertising.	CoRR	2023	DBLP DOI BibTeX RDF
11	Arthur Capozzi, Gianmarco De Francisci Morales, Yelena Mejova, Corrado Monti, André Panisson	The Thin Ideology of Populist Advertising on Facebook during the 2019 EU Elections.	CoRR	2023	DBLP DOI BibTeX RDF
11	Margherita Bertè, Kyriaki Kalimeri, Daniela Paolotti	Monitoring Gender Gaps via LinkedIn Advertising Estimates: the case study of Italy.	CoRR	2023	DBLP DOI BibTeX RDF
11	Michelle S. Lam, Ayush Pandit, Colin H. Kalicki, Rachit Gupta, Poonam Sahoo, Danaë Metaxa	Sociotechnical Audits: Broadening the Algorithm Auditing Lens to Investigate Targeted Advertising.	CoRR	2023	DBLP DOI BibTeX RDF
11	Poompak Kusawat	Sponsorship Disclosure in Native Advertising: A Theoretical Framework.	CoRR	2023	DBLP DOI BibTeX RDF
11	Fynn Oldenburg, Qiwei Han, Maximilian Kaiser	Interpretable Deep Learning for Forecasting Online Advertising Costs: Insights from the Competitive Bidding Landscape.	CoRR	2023	DBLP DOI BibTeX RDF
11	Zhong Shen, Hai Jiang 0001, Rongfei Fan, Hongxing Guo	A Hybrid Advertising Mode for Device Discovery in Bluetooth Low Energy Networks.	CoRR	2023	DBLP DOI BibTeX RDF
11	Zhishan Zhao, Jingyue Gao, Yu Zhang, Shuguang Han, Siyuan Lou, Xiang-Rong Sheng, Zhe Wang, Han Zhu, Yuning Jiang, Jian Xu 0015, Bo Zheng 0007	COPR: Consistency-Oriented Pre-Ranking for Online Advertising.	CoRR	2023	DBLP DOI BibTeX RDF
11	Parikshit Sharma	Improving Real-Time Bidding in Online Advertising Using Markov Decision Processes and Machine Learning Techniques.	CoRR	2023	DBLP DOI BibTeX RDF
11	Eliran Abutbul, Yohay Kaplan, Naama Krasne, Oren Somekh, Or David, Omer Duvdevany, Evgeny Segal	Audience Prospecting for Dynamic-Product-Ads in Native Advertising.	CoRR	2023	DBLP DOI BibTeX RDF
11	Ines Zelch, Matthias Hagen, Martin Potthast	Commercialized Generative AI: A Critical Study of the Feasibility and Ethics of Generating Native Advertising Using Large Language Models in Conversational Web Search.	CoRR	2023	DBLP DOI BibTeX RDF
11	Yohay Kaplan, Naama Krasne, Alex Shtoff, Oren Somekh	Unbiased Filtering Of Accidental Clicks in Verizon Media Native Advertising.	CoRR	2023	DBLP DOI BibTeX RDF
11	Yanwu Yang, Huiran Li	Keyword Decisions in Sponsored Search Advertising: A Literature Review and Research Agenda.	CoRR	2023	DBLP DOI BibTeX RDF
11	Liang Dai, Kejie Lyu, Chengcheng Zhang, Guangming Zhao, Zhonglin Zu, Liang Wang, Bo Zheng 0007	Percentile Risk-Constrained Budget Pacing for Guaranteed Display Advertising in Online Optimization.	CoRR	2023	DBLP DOI BibTeX RDF
11	Paolo D'Alberto, Veronica Milenkiy, Fairiz Fi Azizi	Digital Advertising: the Measure of Mobile Visits Lifts.	CoRR	2023	DBLP DOI BibTeX RDF
11	Danil Provodin, Jérémie Joudioux, Eduard Duryev	Learning Optimal Bidding Strategy: Case Study in E-Commerce Advertising.	CoRR	2023	DBLP DOI BibTeX RDF
11	Jinpeng Lin, Min Zhou, Ye Ma, Yifan Gao, Chenxi Fei, Yangjian Chen, Zhang Yu, Tiezheng Ge	AutoPoster: A Highly Automatic and Content-aware Design System for Advertising Poster Generation.	CoRR	2023	DBLP DOI BibTeX RDF
11	Zahra Moti, Asuman Senol, Hamid Bostani, Frederik J. Zuiderveen Borgesius, Veelasha Moonsamy, Arunesh Mathur, Gunes Acar	Targeted and Troublesome: Tracking and Advertising on Children's Websites.	CoRR	2023	DBLP DOI BibTeX RDF
11	Zhiguang Yang, Lu Wang, Chun Gan, Liufang Sang, Haoran Wang, Wenlong Chen, Jie He, Changping Peng, Zhangang Lin, Jingping Shao	Parallel Ranking of Ads and Creatives in Real-Time Advertising Systems.	CoRR	2023	DBLP DOI BibTeX RDF
11	Yohan Beugin, Patrick D. McDaniel	Interest-disclosing Mechanisms for Advertising are Privacy-Exposing (not Preserving).	CoRR	2023	DBLP DOI BibTeX RDF
11	Jukka Ruohonen	A Note on the Proposed Law for Improving the Transparency of Political Advertising in the European Union.	CoRR	2023	DBLP DOI BibTeX RDF
11	Salim Chouaki, Oana Goga, Hamed Haddadi, Peter Snyder	Understanding the Privacy Risks of Popular Search Engine Advertising Systems.	CoRR	2023	DBLP DOI BibTeX RDF
11	Deguang Kong, Miao Lu, Konstantin Shmakov, Jian Yang 0002	Robust Consensus Clustering and its Applications for Advertising Forecasting.	CoRR	2023	DBLP DOI BibTeX RDF
11	Dominik Bär, Francesco Pierri 0002, Gianmarco De Francisci Morales, Stefan Feuerriegel	Auditing Targeted Political Advertising on Social Media During the 2021 German Election.	CoRR	2023	DBLP DOI BibTeX RDF
11	Guangyuan Shen, Shengjie Sun, Dehong Gao, Shaolei Li, Libin Yang, Yongping Shi, Wei Ning	Cross-channel Budget Coordination for Online Advertising System.	CoRR	2023	DBLP DOI BibTeX RDF
11	Muhammad Ali 0014, Angelica Goetzen, Alan Mislove, Elissa M. Redmiles, Piotr Sapiezynski	Problematic Advertising and its Disparate Exposure on Facebook.	CoRR	2023	DBLP DOI BibTeX RDF
11	Allison Koenecke, Eric Giannella, Robb Willer, Sharad Goel	Popular Support for Balancing Equity and Efficiency in Resource Allocation: A Case Study in Online Advertising to Increase Welfare Program Awareness.	CoRR	2023	DBLP DOI BibTeX RDF
11	Yueh-Ning Ku, Mikhail Kuznetsov, Shaunak Mishra, Paloma de Juan	Staging E-Commerce Products for Online Advertising using Retrieval Assisted Image Generation.	CoRR	2023	DBLP DOI BibTeX RDF
11	Zuzana Cerneková, Zuzana Berger Haladová, Ján Spirka, Viktor Kocur	Evaluating the Significance of Outdoor Advertising from Driver's Perspective Using Computer Vision.	CoRR	2023	DBLP DOI BibTeX RDF
11	Soichiro Murakami, Sho Hoshino, Peinan Zhang	Natural Language Generation for Advertising: A Survey.	CoRR	2023	DBLP DOI BibTeX RDF
11	Guangyuan Shen, Shengjie Sun, Dehong Gao, Libin Yang, Yongping Shi, Wei Ning	EdgeNet : Encoder-decoder generative Network for Auction Design in E-commerce Online Advertising.	CoRR	2023	DBLP DOI BibTeX RDF
11	Jianghua Wu, Yan Zong, Xin Liu	Cooperative Advertising in Dual-Channel Supply Chain Under Asymmetric Demand Information.	Int. J. Electron. Commer.	2023	DBLP DOI BibTeX RDF
11	Imdad Ullah, Salil S. Kanhere, Roksana Boreli	Privacy-preserving targeted mobile advertising: A Blockchain-based framework for mobile ads.	J. Netw. Comput. Appl.	2023	DBLP DOI BibTeX RDF
11	Hailan Pan, Shi Yin	Precision advertising and optimisation strategy based on big data algorithms.	Int. J. Inf. Technol. Manag.	2023	DBLP DOI BibTeX RDF
11	Vaishnavi Tunuguntla, Krishanu Rakshit, Preetam Basu	Bidding for an optimal portfolio of keywords in sponsored search advertising: From generic to branded keywords.	Eur. J. Oper. Res.	2023	DBLP DOI BibTeX RDF
11	Junfang Zheng, Junling Shi, Qiang He 0002, Enchao Zhang, Ammar Hawbani, Liang Zhao 0004	An Influence Maximization-Based Hybrid Advertising Dissemination for Internet of Vehicles.	IEEE Netw. Lett.	2023	DBLP DOI BibTeX RDF
11	Jan Pfeiffer	OLG Braunschweig: Keine Markenverletzung durch Keyword-Advertising.	Comput. und Recht	2023	DBLP DOI BibTeX RDF
11	Changying Li, Youping Li, Jianhu Zhang	Targeted advertising with R&D rivalry.	Math. Soc. Sci.	2023	DBLP DOI BibTeX RDF
11	Ting-Ting Yang, Hsueh-Wen Tseng	A Service-Aware Scheme for Improving Channel Selectivity of BLE Beacon Advertising.	IEEE Trans. Green Commun. Netw.	2023	DBLP DOI BibTeX RDF
11	Bram Duivenvoorde, Catalina Goanta	The regulation of digital advertising under the DSA: A critical assessment.	Comput. Law Secur. Rev.	2023	DBLP DOI BibTeX RDF
11	Ketan Talaulikar, Peter Psenak	Advertising Layer 2 Bundle Member Link Attributes in OSPF.	RFC	2023	DBLP DOI BibTeX RDF
11	Yan Li 0045, Ruijuan Wu, Jianxin Liu, Shanshan Wang	The Impact of Targeted Online Advertising's Pushing Time on Consumers' Browsing Intention: A Study Based on Regret Theory.	J. Glob. Inf. Manag.	2023	DBLP DOI BibTeX RDF
11	Tengyun Wang, Haizhi Yang, Yang Liu 0165, Han Yu 0001, Hengjie Song	A multimodal approach for improving market price estimation in online advertising.	Knowl. Based Syst.	2023	DBLP DOI BibTeX RDF
11	Merve Bulut, Evrencan Özcan	Ranking of advertising goals on social network sites by Pythagorean fuzzy hierarchical decision making: Facebook.	Eng. Appl. Artif. Intell.	2023	DBLP DOI BibTeX RDF
11	Roktim Sarmah, Ayesha Khatun, Aayushi Singh	Perception and Awareness of Youth Toward the Social Advertising Campaigns Being Run by Private Brands.	Int. J. Asian Bus. Inf. Manag.	2023	DBLP DOI BibTeX RDF
11	Sridhar Moorthy, Shervin Shahrokhi Tehrani	Targeting Advertising Spending and Price on the Hotelling Line.	Mark. Sci.	2023	DBLP DOI BibTeX RDF
11	Sylvia Hristakeva, Julie Holland Mortimer	Price Dispersion and Legacy Discounts in the National Television Advertising Market.	Mark. Sci.	2023	DBLP DOI BibTeX RDF
11	W. Jason Choi, Amin Sayedi	Open and Private Exchanges in Display Advertising.	Mark. Sci.	2023	DBLP DOI BibTeX RDF
11	Weijia (Daisy) Dai, Hyunjin Kim, Michael Luca	Frontiers: Which Firms Gain from Digital Advertising? Evidence from a Field Experiment.	Mark. Sci.	2023	DBLP DOI BibTeX RDF
11	Brett R. Gordon, Robert Moakler, Florian Zettelmeyer	Close Enough? A Large-Scale Exploration of Non-Experimental Approaches to Advertising Measurement.	Mark. Sci.	2023	DBLP DOI BibTeX RDF
11	Chen He, Tobias J. Klein	Advertising as a Reminder: Evidence from the Dutch State Lottery.	Mark. Sci.	2023	DBLP DOI BibTeX RDF
11	Michela Balconi, Martina Sansone, Carlotta Acconito	Implicit IAT Measures and Neurophysiological fNIRS Markers in Response to High-Engagement Advertising.	Sensors	2023	DBLP DOI BibTeX RDF
11	Gregor Strle, Andrej Kosir, Urban Burnik	Physiological Signals and Affect as Predictors of Advertising Engagement.	Sensors	2023	DBLP DOI BibTeX RDF
11	Yuting Chen, Bin Liu 0038	Advertising and pricing decisions for signaling crowdfunding product's quality.	Comput. Ind. Eng.	2023	DBLP DOI BibTeX RDF
11	Shabnam Salehi, S. Hamid Mirmohammadi	A solution approach for sponsored search advertising and dynamic pricing for a perishable product and an online retailer with budget constraint.	Comput. Ind. Eng.	2023	DBLP DOI BibTeX RDF
11	Jicai Li, Jinwen Ou, Bin Cao	The roles of cooperative advertising and endogenous online price discount in a dual-channel supply chain.	Comput. Ind. Eng.	2023	DBLP DOI BibTeX RDF
11	Ata Allah Taleizadeh, Naghmeh Rebie, Xiaohang Yue, Mahsa Noori-daryan	Pricing decisions through O2O commerce in a closed-loop green supply network and logistics under return and cooperative advertising policies.	Comput. Ind. Eng.	2023	DBLP DOI BibTeX RDF