Search results for "Marketing"

Hits ?▲	Authors	Title	Venue	Year	Link
10	Chunlai Song	Enhancing Multimodal Understanding With LIUS: A Novel Framework for Visual Question Answering in Digital Marketing.	J. Organ. End User Comput.	2024	DBLP DOI BibTeX RDF
10	Ismail Lotfi, Dusit Niyato, Sumei Sun, Dong In Kim, Xuemin Shen	Semantic Information Marketing in the Metaverse: A Learning-Based Contract Theory Framework.	IEEE J. Sel. Areas Commun.	2024	DBLP DOI BibTeX RDF
10	Ziqi Xiang	The continuous maturity analysis of Li Ning's brand marketing through Weibo, China.	Int. J. Electron. Bus.	2024	DBLP DOI BibTeX RDF
10	Sue-Ting Chang, Jia-Jhou Wu	A content-based metric for social media influencer marketing.	Ind. Manag. Data Syst.	2024	DBLP DOI BibTeX RDF
10	Majid Mohammad Shafiee, Merrill Warkentin, Setare Motamed	Do human capital and relational capital influence knowledge-intensive firm competitiveness? The roles of export orientation and marketing knowledge capability.	J. Knowl. Manag.	2024	DBLP DOI BibTeX RDF
10	Himanshu Dhumras, Prashant Kumar Shukla, Rakesh Kumar Bajaj, Deepak Kumar Jain, Varun Shukla, Piyush Kumar Shukla	On Federated Learning-Oriented q-Rung Picture Fuzzy TOPSIS/VIKOR Decision-Making Approach in Electronic Marketing Strategic Plans.	IEEE Trans. Consumer Electron.	2024	DBLP DOI BibTeX RDF
10	Harish Kumar, Philipp A. Rauschnabel, Madhushree N. Agarwal, Rajesh Kumar Singh, Ritu Srivastava	Towards a theoretical framework for augmented reality marketing: A means-end chain perspective on retailing.	Inf. Manag.	2024	DBLP DOI BibTeX RDF
10	Yunpeng Weng, Xing Tang 0007, Liang Chen, Dugang Liu, Xiuqiang He 0001	Expected Transaction Value Optimization for Precise Marketing in FinTech Platforms.	CoRR	2024	DBLP DOI BibTeX RDF
10	Junichiro Niimi	Multimodal Deep Learning of Word-of-Mouth Text and Demographics to Predict Customer Rating: Handling Consumer Heterogeneity in Marketing.	CoRR	2024	DBLP DOI BibTeX RDF
10	Anirban Mukherjee	Safeguarding Marketing Research: The Generation, Identification, and Mitigation of AI-Fabricated Disinformation.	CoRR	2024	DBLP DOI BibTeX RDF
10	Tanner Fiez, Houssam Nassif, Yu-Cheng Chen, Sergio Gamez, Lalit Jain	Best of Three Worlds: Adaptive Experimentation for Digital Marketing in Practice.	CoRR	2024	DBLP DOI BibTeX RDF
10	Joon Suk Huh, Ellen Vitercik, Kirthevasan Kandasamy	Bandit Profit-maximization for Targeted Marketing.	CoRR	2024	DBLP DOI BibTeX RDF
10	Juan Zhang, Jiahao Chen, Cheng Wang, Zhiwang Yu, Tangquan Qi, Can Liu, Di Wu	Virbo: Multimodal Multilingual Avatar Video Generation in Digital Marketing.	CoRR	2024	DBLP DOI BibTeX RDF
10	Yinqiu Huang, Shuli Wang, Min Gao 0001, Xue Wei, Changhao Li, Chuan Luo, Yinhua Zhu, Xiong Xiao, Yi Luo 0004	Entire Chain Uplift Modeling with Context-Enhanced Learning for Intelligent Marketing.	CoRR	2024	DBLP DOI BibTeX RDF
10	Trilok Padhi, Ugur Kursuncu, Yaman Kumar 0001, Valerie L. Shalin, Lane Peterson Fronczek	Improving Contextual Congruence Across Modalities for Effective Multimodal Marketing using Knowledge-infused Learning.	CoRR	2024	DBLP DOI BibTeX RDF
10	Ziqi Zhong, Elena Yifei Zhao	Collaborative Driving Mode of Sustainable Marketing and Supply Chain Management Supported by Metaverse Technology.	IEEE Trans. Engineering Management	2024	DBLP DOI BibTeX RDF
10	Li Hu, Xiahui Sun, Hu Yu, Sai Ho Chung	Seize the Opportunity of Targeted Marketing Under the Platform Membership Mechanism.	IEEE Trans. Engineering Management	2024	DBLP DOI BibTeX RDF
10	Mina Nouri-Harzvili, Seyyed-Mahdi Hosseini-Motlagh, Roza Zirakpourdehkordi	Evolutionary Marketing Strategies for New High-Technology Product Sales: Effects of Customers' Innovation Adoption.	IEEE Trans. Engineering Management	2024	DBLP DOI BibTeX RDF
10	Ming Yuan, Xuetong Wang, Han Lin, Hengqin Wu, Mingchuan Yu, Xiaobo Chen	Crafting Enviropreneurial Marketing Through Green Innovation: A Natural Resource-Based View.	IEEE Trans. Engineering Management	2024	DBLP DOI BibTeX RDF
10	Keyan Jin, Ziqi Zhong, Elena Yifei Zhao	Sustainable Digital Marketing Under Big Data: An AI Random Forest Model Approach.	IEEE Trans. Engineering Management	2024	DBLP DOI BibTeX RDF
10	Priyal J. Borole	Analysis and Implications of Adopting AI and Machine Learning in Marketing, Servicing, and Communications Technology.	Int. J. Artif. Intell. Mach. Learn.	2024	DBLP DOI BibTeX RDF
10	Abraham H. Mhaidli, Shwetha Rajaram, Selin Fidan, Gina Herakovic, Florian Schaub	Shockvertising, Malware, and a Lack of Accountability: Exploring Consumer Risks of Virtual Reality Advertisements and Marketing Experiences.	IEEE Secur. Priv.	2024	DBLP DOI BibTeX RDF
10	Zhongtao Hu	Digging deeper into responsibility: an investigation of responses to online help-request marketing campaigns in social networking groups.	Inf. Technol. People	2024	DBLP DOI BibTeX RDF
10	Pei-Fang Hsu, Yu-Han Lu, Shih-Chu Chen, Pei-Yi (Patricia) Kuo	Creating and validating predictive personas for target marketing.	Int. J. Hum. Comput. Stud.	2024	DBLP DOI BibTeX RDF
10	Shameek Mukhopadhyay, Rohit Kumar Singh, Tinu Jain	Developing big data enabled Marketing 4.0 framework.	Int. J. Inf. Manag. Data Insights	2024	DBLP DOI BibTeX RDF
10	Izabela Rejer, Jaroslaw Jankowski, Justyna Dreger, Krzysztof Lorenz	Viewer Engagement in Response to Mixed and Uniform Emotional Content in Marketing Videos - An Electroencephalographic Study.	Sensors	2024	DBLP DOI BibTeX RDF
10	Dinesh Kumar, Nidhi Suthar	Ethical and legal challenges of AI in marketing: an exploration of solutions.	J. Inf. Commun. Ethics Soc.	2024	DBLP DOI BibTeX RDF
10	Yang Zhao	Consumer purchasing intention and marketing data mining model in the digital economy.	Int. J. Data Min. Bioinform.	2024	DBLP DOI BibTeX RDF
10	Javaid Ahmad Wani	The current research landscape in digital marketing scientific literature in libraries: exploration through performance and science mapping.	Digit. Libr. Perspect.	2024	DBLP DOI BibTeX RDF
10	Complexity	Retracted: Using Clustering Analysis and Association Rule Technology in Cross-Marketing.	Complex.	2024	DBLP DOI BibTeX RDF
10	Complexity	Retracted: The Effect of Mobile Marketing Design on Consumer Mobile Shopping.	Complex.	2024	DBLP DOI BibTeX RDF
10	Complexity	Retracted: Optimization of the Marketing Management System Based on Cloud Computing and Big Data.	Complex.	2024	DBLP DOI BibTeX RDF
10	Jiahua Liu, Zhenjian Liu, Yunbao Xu	Research on the Innovation of Marketing Management Mode Under the Digital Transformation of Textile and Garment Enterprises.	J. Inf. Knowl. Manag.	2024	DBLP DOI BibTeX RDF
10	Xiaohuan Ning	Refined push method of marketing data based on social trust network.	Int. J. Netw. Virtual Organisations	2024	DBLP DOI BibTeX RDF
10	Xiaodong Chen	Consumer preference mining method of online marketing platform based on social network analysis.	Int. J. Netw. Virtual Organisations	2024	DBLP DOI BibTeX RDF
10	Chang Liu, Bo An 0013	Research on online free marketing mode based on social network analysis.	Int. J. Netw. Virtual Organisations	2024	DBLP DOI BibTeX RDF
10	Moon-Heum Cho, Tianxiao Yang, Zhijuan Niu, Jae Kum Kim	Investigating what learners value in marketing MOOCs: a content analysis.	J. Comput. High. Educ.	2024	DBLP DOI BibTeX RDF
10	Vasyl Buhas, Ihor Ponomarenko, Natalia Buhas, Hennadii Hulak	Cybersecurity Role in AI-Powered Digital Marketing.	DECaT	2024	DBLP BibTeX RDF
10	Guilan Luo, Xin Ma, Yuanbo Zhu, Anqi Cao, Xuan Liu, Shuailin Wang	Collaborative mission planning algorithm for multiple UAVs based on virus marketing model.	CCEAI	2024	DBLP DOI BibTeX RDF
10	Chunkai Wang, Jian Feng	FedPV-FS: A Feature Selection Method for Federated Learning in Insurance Precision Marketing.	Intelligent Information Processing (1)	2024	DBLP DOI BibTeX RDF
10	Melissa Akaka, Hope Schau	Introduction to the Minitrack on Electronic Marketing.	HICSS	2024	DBLP BibTeX RDF
10	Anggriani Tantri Lauwrence, Sari Ramadanty, Maria Anggia Widyakusumastuti	Interaction through Online Customer Engagement in Social Media Marketing on Increasing Brand Loyalty.	IMCOM	2024	DBLP DOI BibTeX RDF
10	John Batani, Matau Rosina Mothabeng, Elliot Mbunge	Towards Artificial Intelligence-Driven Marketing: An Adoption Framework for Lesotho.	ICTAS	2024	DBLP DOI BibTeX RDF
10	Chang Gong, Di Yao 0001, Lei Zhang, Sheng Chen, Wenbin Li, Yueyang Su, Jingping Bi	CausalMMM: Learning Causal Structure for Marketing Mix Modeling.	WSDM	2024	DBLP DOI BibTeX RDF
10	Ahad N. Zehmakan, Xiaotian Zhou, Zhongzhi Zhang	Viral Marketing in Social Networks with Competing Products.	AAMAS	2024	DBLP BibTeX RDF
10	Olivier Lindamulage De Silva, Vineeth S. Varma, Ming Cao 0001, Irinel-Constantin Morarescu, Samson Lasaulce	A Stackelberg Viral Marketing Design for Two Competing Players.	IEEE Control. Syst. Lett.	2023	DBLP DOI BibTeX RDF
10	H. Mickle Aancy, Malay Bandyapadhyay, Shallini Taneja, P. Venkateswara Rao, Binkey Srivastava	Identifying the factors influencing digital marketing and brand-consumer relationship.	Risk Decis. Anal.	2023	DBLP DOI BibTeX RDF
10	Ibrahim Erdem Kalkan, Cenk Sahin	Evaluating cross-selling opportunities with recurrent neural networks on retail marketing.	Neural Comput. Appl.	2023	DBLP DOI BibTeX RDF
10	Jiabi Zheng, Zhenguo Yang, Wenyin Liu	Understanding the causal structure among the tags in marketing systems.	Neural Comput. Appl.	2023	DBLP DOI BibTeX RDF
10	R. Rajesh	An introduction to grey influence analysis (GINA): Applications to causal modelling in marketing and supply chain research.	Expert Syst. Appl.	2023	DBLP DOI BibTeX RDF
10	Yunpeng Xiao, Yu Zhu, WeiKang He, Mengyang Huang	Influence prediction model for marketing campaigns on e-commerce platforms.	Expert Syst. Appl.	2023	DBLP DOI BibTeX RDF
10	Fatemeh Gholian-Jouybari, Omid Hashemi-Amiri, Behzad Mosallanezhad, Mostafa Hajiaghaei-Keshteli	Metaheuristic algorithms for a sustainable agri-food supply chain considering marketing practices under uncertainty.	Expert Syst. Appl.	2023	DBLP DOI BibTeX RDF
10	Qingqi Long, Yingni Chen, Yongheng Wang, Le Xu, Shuzhu Zhang, Juanjuan Peng	Computational experiment-aided prescriptive decision-making for complex supply chains: A case of multi-generation smartphone marketing.	Expert Syst. Appl.	2023	DBLP DOI BibTeX RDF
10	Hsiu-Li Liao, Su-Houn Liu	Integrating Information Technology and Marketing to increase e-Book consumption.	Electron. Commer. Res.	2023	DBLP DOI BibTeX RDF
10	Qiwei Han, Carolina Lucas, Emila Aguiar, Patrícia Macedo, Zhenze Wu	Towards privacy-preserving digital marketing: an integrated framework for user modeling using deep learning on a data monetization platform.	Electron. Commer. Res.	2023	DBLP DOI BibTeX RDF
10	Lifeng Mu, Xin Tang, Vijayan Sugumaran, Wei Xu, Xiangyang Sun	Optimal rebate strategy for an online retailer with a cashback platform: commission-driven or marketing-based?	Electron. Commer. Res.	2023	DBLP DOI BibTeX RDF
10	Luis F. Martinez, Francisco José Martínez-López, J. Christopher Westland	Introduction: Special Issue on digital marketing and eCommerce.	Electron. Commer. Res.	2023	DBLP DOI BibTeX RDF
10	Matilde Milanesi, Simone Guercini, Andrea Runfola	Let's play! Gamification as a marketing tool to deliver a digital luxury experience.	Electron. Commer. Res.	2023	DBLP DOI BibTeX RDF
10	Xiaogang Zhao, Hao Zhang, Hai Shen, Yadong Zhou	Research on the positioning method of online community users from the perspective of precision marketing.	Electron. Commer. Res.	2023	DBLP DOI BibTeX RDF
10	Naveen Kumar Akula, Sharief Basha Shaik	Association Coefficient Measure of Intuitionistic Fuzzy Graphs with Application in Selecting Best Electric Scooter for Marketing Executives.	J. Intell. Fuzzy Syst.	2023	DBLP DOI BibTeX RDF
10	T. Nathezhtha, Vaidehi V., Sangeetha Dhamodaran	Detection of fraudulent marketing of consumer product in social networking services.	J. Intell. Fuzzy Syst.	2023	DBLP DOI BibTeX RDF
10	Yulan Zheng	Customer segmentation research in marketing through clustering algorithm analysis.	J. Intell. Fuzzy Syst.	2023	DBLP DOI BibTeX RDF
10	Rui Zhang 0050, Chengtian Jiang, Junbo Zhang, Jiteng Fan, Jiayi Ren, Hui Xia	Reinvigorating sustainability in Internet of Things marketing: Framework for multi-round real-time bidding with game machine learning.	Internet Things	2023	DBLP DOI BibTeX RDF
10	Yinxing Li, Nobuhiko Terui	Embedding Marketing Environment with Customer Heterogeneity for Store-Level Scanner Data.	SN Comput. Sci.	2023	DBLP DOI BibTeX RDF
10	Farzaneh Shakouhi, Reza Tavakkoli-Moghaddam, Armand Baboli, Ali Bozorgi-Amiri	A competitive pharmaceutical supply chain under the marketing mix strategies and product life cycle with a fuzzy stochastic demand.	Ann. Oper. Res.	2023	DBLP DOI BibTeX RDF
10	Kun Tang	Optimising sports marketing strategy by the internet of things and blockchain technology.	Int. J. Grid Util. Comput.	2023	DBLP DOI BibTeX RDF
10	Ehsan Gorjian Mehlabani, Amir Javadpour, Chongqi Zhang, Forough Ja'fari, Arun Kumar Sangaiah	Setting up SLAs using a dynamic pricing model and behavior analytics in business and marketing strategies in cloud computing.	Pers. Ubiquitous Comput.	2023	DBLP DOI BibTeX RDF
10	Sally Rao Hill, Graciela Corral de Zubielqui	Managing Privacy in B2B Marketing: A Systematic Literature Review.	J. Comput. Inf. Syst.	2023	DBLP DOI BibTeX RDF
10	Xueli Zhang, Defeng Yang, Can Li	Search engine marketing for different competition modes - Interfirm and intrafirm.	RAIRO Oper. Res.	2023	DBLP DOI BibTeX RDF
10	Nasser Aljohani	Utilization of Data Science Analytics on Mobile Commerce Applications Marketing Strategies: An Example of the Influence of Personalized Offers on the Usage Intentions of Saudi Consumers.	Int. J. Interact. Mob. Technol.	2023	DBLP DOI BibTeX RDF
10	Saul Beltozar-Clemente, Fernando Sierra-Liñan, Joselyn Zapata-Paulini, Michael Cabanillas-Carbonell	Mobile Application with AR as a Strategy to Improve the Marketing Process in a Dental Center.	Int. J. Interact. Mob. Technol.	2023	DBLP DOI BibTeX RDF
10	Norbayah Mohd Suki, Yee Jia En, Norazah Mohd Suki, Siti Rosmaini Mohd Hanafi	Smartphones Online Marketing: A Bibliometric and Visualized Analysis.	Int. J. Interact. Mob. Technol.	2023	DBLP DOI BibTeX RDF
10	Orhan Uludag, Dokun Oluwajana, Emmanuel Ekanem	Congruent internal marketing efforts to reduce turnover intentions among restaurant employees in the midst of COVID-19.	Kybernetes	2023	DBLP DOI BibTeX RDF
10	Zilong Jiang, Lin Li, Dali Wang	MCGM: A multi-channel CTR model with hierarchical gated mechanism for precision marketing.	World Wide Web (WWW)	2023	DBLP DOI BibTeX RDF
10	Sarita Patil, Vinod Vaze, Pankaj Agarkar	Intelligent business to business (B2B) marketing campaigns recommendation using personalized fuzzy preference temporal graph.	J. Ambient Intell. Humaniz. Comput.	2023	DBLP DOI BibTeX RDF
10	Yusung An, Dongju Kim, Juyeon Lee, Hayoung Oh, Joo-Sik Lee, Donghwa Jeong	Topic Modeling-Based Framework for Extracting Marketing Information From E-Commerce Reviews.	IEEE Access	2023	DBLP DOI BibTeX RDF
10	Chengxin Guo, Yiyu Wang, Shuai Yuan, Zeyang Li	A Novel Hybrid Multiple Attribute Decision Making Framework for Enterprise Green Marketing Performance Management Evaluation Based on the Triangular Fuzzy Neutrosophic Sets.	IEEE Access	2023	DBLP DOI BibTeX RDF
10	Òscar Coromina, Alexei Tsinovoi, Anders Kristian Munk	Digital marketing as digital methods: Repurposing Google Ads for controversy mapping.	Big Data Soc.	2023	DBLP DOI BibTeX RDF
10	Nir Kshetri	Generative Artificial Intelligence in Marketing.	IT Prof.	2023	DBLP DOI BibTeX RDF
10	Qiuyan Liu, Xuan Zhao, Kaihan Shi	The analysis of agricultural Internet of things product marketing by deep learning.	J. Supercomput.	2023	DBLP DOI BibTeX RDF
10	Keungoui Kim, Junmin Lee, Changjun Lee	Which innovation type is better for production efficiency? A comparison between product/service, process, organisational and marketing innovations using stochastic frontier and meta-frontier analysis.	Technol. Anal. Strateg. Manag.	2023	DBLP DOI BibTeX RDF
10	Yangyang Li	Research on the application of K-means clustering algorithm in college students' network marketing precision promotion.	Int. J. Wirel. Mob. Comput.	2023	DBLP DOI BibTeX RDF
10	Chairote Yaiprasert, Achmad Nizar Hidayanto	AI-driven ensemble three machine learning to enhance digital marketing strategies in the food delivery business.	Intell. Syst. Appl.	2023	DBLP DOI BibTeX RDF
10	Gonzalo Díaz Meneses, Maica Amador-Marrero, Claudia Spinelli Guedes	The Criteria of Inbound Marketing to Segment and Explain the Domain Authority of the Cellars' E-Commerce in the Canary Islands.	Syst.	2023	DBLP DOI BibTeX RDF
10	Erik Hermann	Artificial intelligence in marketing: friend or foe of sustainable consumption?	AI Soc.	2023	DBLP DOI BibTeX RDF
10	Sujo Thomas, Sonal Kureshi, Vivek Bhatt, Arpan Yagnik	Consumer engagement behaviour over time on fitness tracker Facebook brand pages: effect of post characteristics, message appeals and marketing promotions.	Int. J. Bus. Inf. Syst.	2023	DBLP DOI BibTeX RDF
10	Ansar Abbass, Khalid Mehmood	Impact of internet of things on business policy: the mediating role of marketing intelligence capability.	Int. J. Bus. Inf. Syst.	2023	DBLP DOI BibTeX RDF
10	Deepika 0004, Shashank Vikram Pratap Singh	Relationship marketing in online retailing: a theoretical and empirical analysis from an Indian perspective.	Int. J. Bus. Inf. Syst.	2023	DBLP DOI BibTeX RDF
10	Vikas Kumar 0005, Pooja Nanda	Social media marketing: practices, opportunities and challenges for MSMEs.	Int. J. Bus. Inf. Syst.	2023	DBLP DOI BibTeX RDF
10	Leandro Ferreira Pereira, Daniel Tomás, Álvaro Dias 0001, Renato Lopes da Costa, Rui Gonçalves	How artificial intelligence can improve digital marketing.	Int. J. Bus. Inf. Syst.	2023	DBLP DOI BibTeX RDF
10	Sumanjeet Singh, Binod Rajak, Minakshi Paliwal	Impact of social media marketing on consumer consciousness and purchase of durable products.	Int. J. Bus. Inf. Syst.	2023	DBLP DOI BibTeX RDF
10	Ranbir Dhounchak, Veeraruna Kavitha, Eitan Altman	Viral marketing branching processes.	Comput. Commun.	2023	DBLP DOI BibTeX RDF
10		Retraction Note: Intelligent business and marketing model under full platform multimedia soft computing framework.	Multim. Tools Appl.	2023	DBLP DOI BibTeX RDF
10	Yuk-Ming Tang, Yui-yip Lau, Uen Lam Ho	Empowering Digital Marketing with Interactive Virtual Reality (IVR) in Interior Design: Effects on Customer Satisfaction and Behaviour Intention.	J. Theor. Appl. Electron. Commer. Res.	2023	DBLP DOI BibTeX RDF
10	Ronak Doshi, Ajay Ramesh 0001, Shrisha Rao 0001	Modeling Influencer Marketing Campaigns in Social Networks.	IEEE Trans. Comput. Soc. Syst.	2023	DBLP DOI BibTeX RDF
10	Jun Wang, Yu Yang 0001, Qi Liu 0003, Zheng Fang, Shujuan Sun, Yabo Xu	An Empirical Study of User Engagement in Influencer Marketing on Weibo and WeChat.	IEEE Trans. Comput. Soc. Syst.	2023	DBLP DOI BibTeX RDF
10	Yusuf Ersoy, Ali Tehci	Relationship marketing orientation in healthcare organisations with the AHP. Internal and external customer perspective.	Oper. Res. Decis.	2023	DBLP DOI BibTeX RDF
10	Sandro Radovanovic, Andrija Petrovic, Boris Delibasic, Milija Suknovic	A fair classifier chain for multi-label bank marketing strategy classification.	Int. Trans. Oper. Res.	2023	DBLP DOI BibTeX RDF
10	I-Hsien Ting	Special Issue: Frontier Research Issues in Social Media Practices in Management and Marketing.	Rev. Socionetwork Strateg.	2023	DBLP DOI BibTeX RDF
10	Ningning Lang, Quanbo Zha, Lin Wang	Time-Varying Targeted Marketing in Networks Based on Competitive Opinion Dynamics.	IEEE Trans. Netw. Sci. Eng.	2023	DBLP DOI BibTeX RDF