Hits ?▲ |
Authors |
Title |
Venue |
Year |
Link |
Author keywords |
10 | Chunlai Song |
Enhancing Multimodal Understanding With LIUS: A Novel Framework for Visual Question Answering in Digital Marketing. ![Search on Bibsonomy](Pics/bibsonomy.png) |
J. Organ. End User Comput. ![In: J. Organ. End User Comput. 36(1), pp. 1-17, 2024. The full citation details ...](Pics/full.jpeg) |
2024 |
DBLP DOI BibTeX RDF |
|
10 | Ismail Lotfi, Dusit Niyato, Sumei Sun, Dong In Kim, Xuemin Shen |
Semantic Information Marketing in the Metaverse: A Learning-Based Contract Theory Framework. ![Search on Bibsonomy](Pics/bibsonomy.png) |
IEEE J. Sel. Areas Commun. ![In: IEEE J. Sel. Areas Commun. 42(3), pp. 710-723, March 2024. The full citation details ...](Pics/full.jpeg) |
2024 |
DBLP DOI BibTeX RDF |
|
10 | Ziqi Xiang |
The continuous maturity analysis of Li Ning's brand marketing through Weibo, China. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Int. J. Electron. Bus. ![In: Int. J. Electron. Bus. 19(1), pp. 22-55, 2024. The full citation details ...](Pics/full.jpeg) |
2024 |
DBLP DOI BibTeX RDF |
|
10 | Sue-Ting Chang, Jia-Jhou Wu |
A content-based metric for social media influencer marketing. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Ind. Manag. Data Syst. ![In: Ind. Manag. Data Syst. 124(1), pp. 344-360, 2024. The full citation details ...](Pics/full.jpeg) |
2024 |
DBLP DOI BibTeX RDF |
|
10 | Majid Mohammad Shafiee, Merrill Warkentin, Setare Motamed |
Do human capital and relational capital influence knowledge-intensive firm competitiveness? The roles of export orientation and marketing knowledge capability. ![Search on Bibsonomy](Pics/bibsonomy.png) |
J. Knowl. Manag. ![In: J. Knowl. Manag. 28(1), pp. 138-160, 2024. The full citation details ...](Pics/full.jpeg) |
2024 |
DBLP DOI BibTeX RDF |
|
10 | Himanshu Dhumras, Prashant Kumar Shukla, Rakesh Kumar Bajaj, Deepak Kumar Jain, Varun Shukla, Piyush Kumar Shukla |
On Federated Learning-Oriented q-Rung Picture Fuzzy TOPSIS/VIKOR Decision-Making Approach in Electronic Marketing Strategic Plans. ![Search on Bibsonomy](Pics/bibsonomy.png) |
IEEE Trans. Consumer Electron. ![In: IEEE Trans. Consumer Electron. 70(1), pp. 2557-2565, February 2024. The full citation details ...](Pics/full.jpeg) |
2024 |
DBLP DOI BibTeX RDF |
|
10 | Harish Kumar, Philipp A. Rauschnabel, Madhushree N. Agarwal, Rajesh Kumar Singh, Ritu Srivastava |
Towards a theoretical framework for augmented reality marketing: A means-end chain perspective on retailing. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Inf. Manag. ![In: Inf. Manag. 61(2), pp. 103910, March 2024. The full citation details ...](Pics/full.jpeg) |
2024 |
DBLP DOI BibTeX RDF |
|
10 | Yunpeng Weng, Xing Tang 0007, Liang Chen, Dugang Liu, Xiuqiang He 0001 |
Expected Transaction Value Optimization for Precise Marketing in FinTech Platforms. ![Search on Bibsonomy](Pics/bibsonomy.png) |
CoRR ![In: CoRR abs/2401.01525, 2024. The full citation details ...](Pics/full.jpeg) |
2024 |
DBLP DOI BibTeX RDF |
|
10 | Junichiro Niimi |
Multimodal Deep Learning of Word-of-Mouth Text and Demographics to Predict Customer Rating: Handling Consumer Heterogeneity in Marketing. ![Search on Bibsonomy](Pics/bibsonomy.png) |
CoRR ![In: CoRR abs/2401.11888, 2024. The full citation details ...](Pics/full.jpeg) |
2024 |
DBLP DOI BibTeX RDF |
|
10 | Anirban Mukherjee |
Safeguarding Marketing Research: The Generation, Identification, and Mitigation of AI-Fabricated Disinformation. ![Search on Bibsonomy](Pics/bibsonomy.png) |
CoRR ![In: CoRR abs/2403.14706, 2024. The full citation details ...](Pics/full.jpeg) |
2024 |
DBLP DOI BibTeX RDF |
|
10 | Tanner Fiez, Houssam Nassif, Yu-Cheng Chen, Sergio Gamez, Lalit Jain |
Best of Three Worlds: Adaptive Experimentation for Digital Marketing in Practice. ![Search on Bibsonomy](Pics/bibsonomy.png) |
CoRR ![In: CoRR abs/2402.10870, 2024. The full citation details ...](Pics/full.jpeg) |
2024 |
DBLP DOI BibTeX RDF |
|
10 | Joon Suk Huh, Ellen Vitercik, Kirthevasan Kandasamy |
Bandit Profit-maximization for Targeted Marketing. ![Search on Bibsonomy](Pics/bibsonomy.png) |
CoRR ![In: CoRR abs/2403.01361, 2024. The full citation details ...](Pics/full.jpeg) |
2024 |
DBLP DOI BibTeX RDF |
|
10 | Juan Zhang, Jiahao Chen, Cheng Wang, Zhiwang Yu, Tangquan Qi, Can Liu, Di Wu |
Virbo: Multimodal Multilingual Avatar Video Generation in Digital Marketing. ![Search on Bibsonomy](Pics/bibsonomy.png) |
CoRR ![In: CoRR abs/2403.11700, 2024. The full citation details ...](Pics/full.jpeg) |
2024 |
DBLP DOI BibTeX RDF |
|
10 | Yinqiu Huang, Shuli Wang, Min Gao 0001, Xue Wei, Changhao Li, Chuan Luo, Yinhua Zhu, Xiong Xiao, Yi Luo 0004 |
Entire Chain Uplift Modeling with Context-Enhanced Learning for Intelligent Marketing. ![Search on Bibsonomy](Pics/bibsonomy.png) |
CoRR ![In: CoRR abs/2402.03379, 2024. The full citation details ...](Pics/full.jpeg) |
2024 |
DBLP DOI BibTeX RDF |
|
10 | Trilok Padhi, Ugur Kursuncu, Yaman Kumar 0001, Valerie L. Shalin, Lane Peterson Fronczek |
Improving Contextual Congruence Across Modalities for Effective Multimodal Marketing using Knowledge-infused Learning. ![Search on Bibsonomy](Pics/bibsonomy.png) |
CoRR ![In: CoRR abs/2402.03607, 2024. The full citation details ...](Pics/full.jpeg) |
2024 |
DBLP DOI BibTeX RDF |
|
10 | Ziqi Zhong, Elena Yifei Zhao |
Collaborative Driving Mode of Sustainable Marketing and Supply Chain Management Supported by Metaverse Technology. ![Search on Bibsonomy](Pics/bibsonomy.png) |
IEEE Trans. Engineering Management ![In: IEEE Trans. Engineering Management 71, pp. 1642-1654, 2024. The full citation details ...](Pics/full.jpeg) |
2024 |
DBLP DOI BibTeX RDF |
|
10 | Li Hu, Xiahui Sun, Hu Yu, Sai Ho Chung |
Seize the Opportunity of Targeted Marketing Under the Platform Membership Mechanism. ![Search on Bibsonomy](Pics/bibsonomy.png) |
IEEE Trans. Engineering Management ![In: IEEE Trans. Engineering Management 71, pp. 1969-1983, 2024. The full citation details ...](Pics/full.jpeg) |
2024 |
DBLP DOI BibTeX RDF |
|
10 | Mina Nouri-Harzvili, Seyyed-Mahdi Hosseini-Motlagh, Roza Zirakpourdehkordi |
Evolutionary Marketing Strategies for New High-Technology Product Sales: Effects of Customers' Innovation Adoption. ![Search on Bibsonomy](Pics/bibsonomy.png) |
IEEE Trans. Engineering Management ![In: IEEE Trans. Engineering Management 71, pp. 3158-3171, 2024. The full citation details ...](Pics/full.jpeg) |
2024 |
DBLP DOI BibTeX RDF |
|
10 | Ming Yuan, Xuetong Wang, Han Lin, Hengqin Wu, Mingchuan Yu, Xiaobo Chen |
Crafting Enviropreneurial Marketing Through Green Innovation: A Natural Resource-Based View. ![Search on Bibsonomy](Pics/bibsonomy.png) |
IEEE Trans. Engineering Management ![In: IEEE Trans. Engineering Management 71, pp. 4548-4557, 2024. The full citation details ...](Pics/full.jpeg) |
2024 |
DBLP DOI BibTeX RDF |
|
10 | Keyan Jin, Ziqi Zhong, Elena Yifei Zhao |
Sustainable Digital Marketing Under Big Data: An AI Random Forest Model Approach. ![Search on Bibsonomy](Pics/bibsonomy.png) |
IEEE Trans. Engineering Management ![In: IEEE Trans. Engineering Management 71, pp. 3566-3579, 2024. The full citation details ...](Pics/full.jpeg) |
2024 |
DBLP DOI BibTeX RDF |
|
10 | Priyal J. Borole |
Analysis and Implications of Adopting AI and Machine Learning in Marketing, Servicing, and Communications Technology. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Int. J. Artif. Intell. Mach. Learn. ![In: Int. J. Artif. Intell. Mach. Learn. 13, pp. 1-11, 2024. The full citation details ...](Pics/full.jpeg) |
2024 |
DBLP DOI BibTeX RDF |
|
10 | Abraham H. Mhaidli, Shwetha Rajaram, Selin Fidan, Gina Herakovic, Florian Schaub |
Shockvertising, Malware, and a Lack of Accountability: Exploring Consumer Risks of Virtual Reality Advertisements and Marketing Experiences. ![Search on Bibsonomy](Pics/bibsonomy.png) |
IEEE Secur. Priv. ![In: IEEE Secur. Priv. 22(1), pp. 43-52, January - February 2024. The full citation details ...](Pics/full.jpeg) |
2024 |
DBLP DOI BibTeX RDF |
|
10 | Zhongtao Hu |
Digging deeper into responsibility: an investigation of responses to online help-request marketing campaigns in social networking groups. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Inf. Technol. People ![In: Inf. Technol. People 37(2), pp. 677-699, 2024. The full citation details ...](Pics/full.jpeg) |
2024 |
DBLP DOI BibTeX RDF |
|
10 | Pei-Fang Hsu, Yu-Han Lu, Shih-Chu Chen, Pei-Yi (Patricia) Kuo |
Creating and validating predictive personas for target marketing. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Int. J. Hum. Comput. Stud. ![In: Int. J. Hum. Comput. Stud. 181, pp. 103147, January 2024. The full citation details ...](Pics/full.jpeg) |
2024 |
DBLP DOI BibTeX RDF |
|
10 | Shameek Mukhopadhyay, Rohit Kumar Singh, Tinu Jain |
Developing big data enabled Marketing 4.0 framework. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Int. J. Inf. Manag. Data Insights ![In: Int. J. Inf. Manag. Data Insights 4(1), pp. 100214, 2024. The full citation details ...](Pics/full.jpeg) |
2024 |
DBLP DOI BibTeX RDF |
|
10 | Izabela Rejer, Jaroslaw Jankowski, Justyna Dreger, Krzysztof Lorenz |
Viewer Engagement in Response to Mixed and Uniform Emotional Content in Marketing Videos - An Electroencephalographic Study. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Sensors ![In: Sensors 24(2), pp. 517, January 2024. The full citation details ...](Pics/full.jpeg) |
2024 |
DBLP DOI BibTeX RDF |
|
10 | Dinesh Kumar, Nidhi Suthar |
Ethical and legal challenges of AI in marketing: an exploration of solutions. ![Search on Bibsonomy](Pics/bibsonomy.png) |
J. Inf. Commun. Ethics Soc. ![In: J. Inf. Commun. Ethics Soc. 22(1), pp. 124-144, 2024. The full citation details ...](Pics/full.jpeg) |
2024 |
DBLP DOI BibTeX RDF |
|
10 | Yang Zhao |
Consumer purchasing intention and marketing data mining model in the digital economy. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Int. J. Data Min. Bioinform. ![In: Int. J. Data Min. Bioinform. 28(2), pp. 93-108, 2024. The full citation details ...](Pics/full.jpeg) |
2024 |
DBLP DOI BibTeX RDF |
|
10 | Javaid Ahmad Wani |
The current research landscape in digital marketing scientific literature in libraries: exploration through performance and science mapping. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Digit. Libr. Perspect. ![In: Digit. Libr. Perspect. 40(1), pp. 35-52, 2024. The full citation details ...](Pics/full.jpeg) |
2024 |
DBLP DOI BibTeX RDF |
|
10 | Complexity |
Retracted: Using Clustering Analysis and Association Rule Technology in Cross-Marketing. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Complex. ![In: Complex. 2024, pp. 9873015:1-9873015:1, 2024. The full citation details ...](Pics/full.jpeg) |
2024 |
DBLP DOI BibTeX RDF |
|
10 | Complexity |
Retracted: The Effect of Mobile Marketing Design on Consumer Mobile Shopping. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Complex. ![In: Complex. 2024, pp. 9791386:1-9791386:1, 2024. The full citation details ...](Pics/full.jpeg) |
2024 |
DBLP DOI BibTeX RDF |
|
10 | Complexity |
Retracted: Optimization of the Marketing Management System Based on Cloud Computing and Big Data. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Complex. ![In: Complex. 2024, pp. 9846047:1-9846047:1, 2024. The full citation details ...](Pics/full.jpeg) |
2024 |
DBLP DOI BibTeX RDF |
|
10 | Jiahua Liu, Zhenjian Liu, Yunbao Xu |
Research on the Innovation of Marketing Management Mode Under the Digital Transformation of Textile and Garment Enterprises. ![Search on Bibsonomy](Pics/bibsonomy.png) |
J. Inf. Knowl. Manag. ![In: J. Inf. Knowl. Manag. 23(1), pp. 2450003:1-2450003:19, February 2024. The full citation details ...](Pics/full.jpeg) |
2024 |
DBLP DOI BibTeX RDF |
|
10 | Xiaohuan Ning |
Refined push method of marketing data based on social trust network. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Int. J. Netw. Virtual Organisations ![In: Int. J. Netw. Virtual Organisations 30(1), pp. 57-69, 2024. The full citation details ...](Pics/full.jpeg) |
2024 |
DBLP DOI BibTeX RDF |
|
10 | Xiaodong Chen |
Consumer preference mining method of online marketing platform based on social network analysis. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Int. J. Netw. Virtual Organisations ![In: Int. J. Netw. Virtual Organisations 30(1), pp. 82-99, 2024. The full citation details ...](Pics/full.jpeg) |
2024 |
DBLP DOI BibTeX RDF |
|
10 | Chang Liu, Bo An 0013 |
Research on online free marketing mode based on social network analysis. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Int. J. Netw. Virtual Organisations ![In: Int. J. Netw. Virtual Organisations 30(1), pp. 15-26, 2024. The full citation details ...](Pics/full.jpeg) |
2024 |
DBLP DOI BibTeX RDF |
|
10 | Moon-Heum Cho, Tianxiao Yang, Zhijuan Niu, Jae Kum Kim |
Investigating what learners value in marketing MOOCs: a content analysis. ![Search on Bibsonomy](Pics/bibsonomy.png) |
J. Comput. High. Educ. ![In: J. Comput. High. Educ. 36(1), pp. 93-115, April 2024. The full citation details ...](Pics/full.jpeg) |
2024 |
DBLP DOI BibTeX RDF |
|
10 | Vasyl Buhas, Ihor Ponomarenko, Natalia Buhas, Hennadii Hulak |
Cybersecurity Role in AI-Powered Digital Marketing. ![Search on Bibsonomy](Pics/bibsonomy.png) |
DECaT ![In: Proceedings of the Digital Economy Concepts and Technologies Workshop, Kyiv, Ukraine, April 4, 2024., pp. 1-11, 2024, CEUR-WS.org. The full citation details ...](Pics/full.jpeg) |
2024 |
DBLP BibTeX RDF |
|
10 | Guilan Luo, Xin Ma, Yuanbo Zhu, Anqi Cao, Xuan Liu, Shuailin Wang |
Collaborative mission planning algorithm for multiple UAVs based on virus marketing model. ![Search on Bibsonomy](Pics/bibsonomy.png) |
CCEAI ![In: 2024 8th International Conference on Control Engineering and Artificial Intelligence, CCEAI 2024, Shanghai, China, January 26-28, 2024, pp. 109-113, 2024, ACM. The full citation details ...](Pics/full.jpeg) |
2024 |
DBLP DOI BibTeX RDF |
|
10 | Chunkai Wang, Jian Feng |
FedPV-FS: A Feature Selection Method for Federated Learning in Insurance Precision Marketing. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Intelligent Information Processing (1) ![In: Intelligent Information Processing XII - 13th IFIP TC 12 International Conference, IIP 2024, Shenzhen, China, May 3-6, 2024, Proceedings, Part I, pp. 425-437, 2024, Springer, 978-3-031-57807-6. The full citation details ...](Pics/full.jpeg) |
2024 |
DBLP DOI BibTeX RDF |
|
10 | Melissa Akaka, Hope Schau |
Introduction to the Minitrack on Electronic Marketing. ![Search on Bibsonomy](Pics/bibsonomy.png) |
HICSS ![In: 57th Hawaii International Conference on System Sciences, HICSS 2024, Hilton Hawaiian Village Waikiki Beach Resort, Hawaii, USA, January 3-6, 2024, pp. 4363-6364, 2024, ScholarSpace, 978-0-9981331-7-1. The full citation details ...](Pics/full.jpeg) |
2024 |
DBLP BibTeX RDF |
|
10 | Anggriani Tantri Lauwrence, Sari Ramadanty, Maria Anggia Widyakusumastuti |
Interaction through Online Customer Engagement in Social Media Marketing on Increasing Brand Loyalty. ![Search on Bibsonomy](Pics/bibsonomy.png) |
IMCOM ![In: 18th International Conference on Ubiquitous Information Management and Communication, IMCOM 2024, Kuala Lumpur, Malaysia, January 3-5, 2024, pp. 1-5, 2024, IEEE, 979-8-3503-3101-1. The full citation details ...](Pics/full.jpeg) |
2024 |
DBLP DOI BibTeX RDF |
|
10 | John Batani, Matau Rosina Mothabeng, Elliot Mbunge |
Towards Artificial Intelligence-Driven Marketing: An Adoption Framework for Lesotho. ![Search on Bibsonomy](Pics/bibsonomy.png) |
ICTAS ![In: Conference on Information Communications Technology and Society, ICTAS 2024, Durban, South Africa, March 7-8, 2024, pp. 12-19, 2024, IEEE, 979-8-3503-1491-5. The full citation details ...](Pics/full.jpeg) |
2024 |
DBLP DOI BibTeX RDF |
|
10 | Chang Gong, Di Yao 0001, Lei Zhang, Sheng Chen, Wenbin Li, Yueyang Su, Jingping Bi |
CausalMMM: Learning Causal Structure for Marketing Mix Modeling. ![Search on Bibsonomy](Pics/bibsonomy.png) |
WSDM ![In: Proceedings of the 17th ACM International Conference on Web Search and Data Mining, WSDM 2024, Merida, Mexico, March 4-8, 2024, pp. 238-246, 2024, ACM. The full citation details ...](Pics/full.jpeg) |
2024 |
DBLP DOI BibTeX RDF |
|
10 | Ahad N. Zehmakan, Xiaotian Zhou, Zhongzhi Zhang |
Viral Marketing in Social Networks with Competing Products. ![Search on Bibsonomy](Pics/bibsonomy.png) |
AAMAS ![In: Proceedings of the 23rd International Conference on Autonomous Agents and Multiagent Systems, AAMAS 2024, Auckland, New Zealand, May 6-10, 2024, pp. 2047-2056, 2024, ACM. The full citation details ...](Pics/full.jpeg) |
2024 |
DBLP BibTeX RDF |
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10 | Olivier Lindamulage De Silva, Vineeth S. Varma, Ming Cao 0001, Irinel-Constantin Morarescu, Samson Lasaulce |
A Stackelberg Viral Marketing Design for Two Competing Players. ![Search on Bibsonomy](Pics/bibsonomy.png) |
IEEE Control. Syst. Lett. ![In: IEEE Control. Syst. Lett. 7, pp. 2922-2927, 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
|
10 | H. Mickle Aancy, Malay Bandyapadhyay, Shallini Taneja, P. Venkateswara Rao, Binkey Srivastava |
Identifying the factors influencing digital marketing and brand-consumer relationship. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Risk Decis. Anal. ![In: Risk Decis. Anal. 9(1), pp. 19-29, 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
|
10 | Ibrahim Erdem Kalkan, Cenk Sahin |
Evaluating cross-selling opportunities with recurrent neural networks on retail marketing. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Neural Comput. Appl. ![In: Neural Comput. Appl. 35(8), pp. 6247-6263, March 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
|
10 | Jiabi Zheng, Zhenguo Yang, Wenyin Liu |
Understanding the causal structure among the tags in marketing systems. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Neural Comput. Appl. ![In: Neural Comput. Appl. 35(5), pp. 3615-3624, February 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
|
10 | R. Rajesh |
An introduction to grey influence analysis (GINA): Applications to causal modelling in marketing and supply chain research. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Expert Syst. Appl. ![In: Expert Syst. Appl. 212, pp. 118816, 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
|
10 | Yunpeng Xiao, Yu Zhu, WeiKang He, Mengyang Huang |
Influence prediction model for marketing campaigns on e-commerce platforms. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Expert Syst. Appl. ![In: Expert Syst. Appl. 211, pp. 118575, 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
|
10 | Fatemeh Gholian-Jouybari, Omid Hashemi-Amiri, Behzad Mosallanezhad, Mostafa Hajiaghaei-Keshteli |
Metaheuristic algorithms for a sustainable agri-food supply chain considering marketing practices under uncertainty. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Expert Syst. Appl. ![In: Expert Syst. Appl. 213(Part C), pp. 118880, March 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
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10 | Qingqi Long, Yingni Chen, Yongheng Wang, Le Xu, Shuzhu Zhang, Juanjuan Peng |
Computational experiment-aided prescriptive decision-making for complex supply chains: A case of multi-generation smartphone marketing. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Expert Syst. Appl. ![In: Expert Syst. Appl. 228, pp. 120451, October 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
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10 | Hsiu-Li Liao, Su-Houn Liu |
Integrating Information Technology and Marketing to increase e-Book consumption. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Electron. Commer. Res. ![In: Electron. Commer. Res. 23(1), pp. 137-153, 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
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10 | Qiwei Han, Carolina Lucas, Emila Aguiar, Patrícia Macedo, Zhenze Wu |
Towards privacy-preserving digital marketing: an integrated framework for user modeling using deep learning on a data monetization platform. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Electron. Commer. Res. ![In: Electron. Commer. Res. 23(3), pp. 1701-1730, September 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
|
10 | Lifeng Mu, Xin Tang, Vijayan Sugumaran, Wei Xu, Xiangyang Sun |
Optimal rebate strategy for an online retailer with a cashback platform: commission-driven or marketing-based? ![Search on Bibsonomy](Pics/bibsonomy.png) |
Electron. Commer. Res. ![In: Electron. Commer. Res. 23(1), pp. 475-510, 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
|
10 | Luis F. Martinez, Francisco José Martínez-López, J. Christopher Westland |
Introduction: Special Issue on digital marketing and eCommerce. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Electron. Commer. Res. ![In: Electron. Commer. Res. 23(3), pp. 1359-1360, September 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
|
10 | Matilde Milanesi, Simone Guercini, Andrea Runfola |
Let's play! Gamification as a marketing tool to deliver a digital luxury experience. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Electron. Commer. Res. ![In: Electron. Commer. Res. 23(4), pp. 2135-2152, December 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
|
10 | Xiaogang Zhao, Hao Zhang, Hai Shen, Yadong Zhou |
Research on the positioning method of online community users from the perspective of precision marketing. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Electron. Commer. Res. ![In: Electron. Commer. Res. 23(2), pp. 1271-1296, June 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
|
10 | Naveen Kumar Akula, Sharief Basha Shaik |
Association Coefficient Measure of Intuitionistic Fuzzy Graphs with Application in Selecting Best Electric Scooter for Marketing Executives. ![Search on Bibsonomy](Pics/bibsonomy.png) |
J. Intell. Fuzzy Syst. ![In: J. Intell. Fuzzy Syst. 44(5), pp. 7845-7854, 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
|
10 | T. Nathezhtha, Vaidehi V., Sangeetha Dhamodaran |
Detection of fraudulent marketing of consumer product in social networking services. ![Search on Bibsonomy](Pics/bibsonomy.png) |
J. Intell. Fuzzy Syst. ![In: J. Intell. Fuzzy Syst. 45(3), pp. 4767-4775, 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
|
10 | Yulan Zheng |
Customer segmentation research in marketing through clustering algorithm analysis. ![Search on Bibsonomy](Pics/bibsonomy.png) |
J. Intell. Fuzzy Syst. ![In: J. Intell. Fuzzy Syst. 45(4), pp. 5441-5448, October 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
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10 | Rui Zhang 0050, Chengtian Jiang, Junbo Zhang, Jiteng Fan, Jiayi Ren, Hui Xia |
Reinvigorating sustainability in Internet of Things marketing: Framework for multi-round real-time bidding with game machine learning. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Internet Things ![In: Internet Things 24, pp. 100921, December 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
|
10 | Yinxing Li, Nobuhiko Terui |
Embedding Marketing Environment with Customer Heterogeneity for Store-Level Scanner Data. ![Search on Bibsonomy](Pics/bibsonomy.png) |
SN Comput. Sci. ![In: SN Comput. Sci. 4(4), pp. 371, July 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
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10 | Farzaneh Shakouhi, Reza Tavakkoli-Moghaddam, Armand Baboli, Ali Bozorgi-Amiri |
A competitive pharmaceutical supply chain under the marketing mix strategies and product life cycle with a fuzzy stochastic demand. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Ann. Oper. Res. ![In: Ann. Oper. Res. 324(1), pp. 1369-1397, May 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
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10 | Kun Tang |
Optimising sports marketing strategy by the internet of things and blockchain technology. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Int. J. Grid Util. Comput. ![In: Int. J. Grid Util. Comput. 14(2/3), pp. 229-238, 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
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10 | Ehsan Gorjian Mehlabani, Amir Javadpour, Chongqi Zhang, Forough Ja'fari, Arun Kumar Sangaiah |
Setting up SLAs using a dynamic pricing model and behavior analytics in business and marketing strategies in cloud computing. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Pers. Ubiquitous Comput. ![In: Pers. Ubiquitous Comput. 27(6), pp. 2225-2241, December 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
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10 | Sally Rao Hill, Graciela Corral de Zubielqui |
Managing Privacy in B2B Marketing: A Systematic Literature Review. ![Search on Bibsonomy](Pics/bibsonomy.png) |
J. Comput. Inf. Syst. ![In: J. Comput. Inf. Syst. 63(3), pp. 574-591, May 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
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10 | Xueli Zhang, Defeng Yang, Can Li |
Search engine marketing for different competition modes - Interfirm and intrafirm. ![Search on Bibsonomy](Pics/bibsonomy.png) |
RAIRO Oper. Res. ![In: RAIRO Oper. Res. 57(3), pp. 1285-1306, May 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
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10 | Nasser Aljohani |
Utilization of Data Science Analytics on Mobile Commerce Applications Marketing Strategies: An Example of the Influence of Personalized Offers on the Usage Intentions of Saudi Consumers. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Int. J. Interact. Mob. Technol. ![In: Int. J. Interact. Mob. Technol. 17(20), pp. 76-91, November 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
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10 | Saul Beltozar-Clemente, Fernando Sierra-Liñan, Joselyn Zapata-Paulini, Michael Cabanillas-Carbonell |
Mobile Application with AR as a Strategy to Improve the Marketing Process in a Dental Center. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Int. J. Interact. Mob. Technol. ![In: Int. J. Interact. Mob. Technol. 17(3), pp. 188-203, February 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
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10 | Norbayah Mohd Suki, Yee Jia En, Norazah Mohd Suki, Siti Rosmaini Mohd Hanafi |
Smartphones Online Marketing: A Bibliometric and Visualized Analysis. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Int. J. Interact. Mob. Technol. ![In: Int. J. Interact. Mob. Technol. 17(8), pp. 4-22, April 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
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10 | Orhan Uludag, Dokun Oluwajana, Emmanuel Ekanem |
Congruent internal marketing efforts to reduce turnover intentions among restaurant employees in the midst of COVID-19. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Kybernetes ![In: Kybernetes 52(7), pp. 2347-2370, 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
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10 | Zilong Jiang, Lin Li, Dali Wang |
MCGM: A multi-channel CTR model with hierarchical gated mechanism for precision marketing. ![Search on Bibsonomy](Pics/bibsonomy.png) |
World Wide Web (WWW) ![In: World Wide Web (WWW) 26(4), pp. 2115-2141, July 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
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10 | Sarita Patil, Vinod Vaze, Pankaj Agarkar |
Intelligent business to business (B2B) marketing campaigns recommendation using personalized fuzzy preference temporal graph. ![Search on Bibsonomy](Pics/bibsonomy.png) |
J. Ambient Intell. Humaniz. Comput. ![In: J. Ambient Intell. Humaniz. Comput. 14(8), pp. 10219-10233, 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
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10 | Yusung An, Dongju Kim, Juyeon Lee, Hayoung Oh, Joo-Sik Lee, Donghwa Jeong |
Topic Modeling-Based Framework for Extracting Marketing Information From E-Commerce Reviews. ![Search on Bibsonomy](Pics/bibsonomy.png) |
IEEE Access ![In: IEEE Access 11, pp. 135049-135060, 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
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10 | Chengxin Guo, Yiyu Wang, Shuai Yuan, Zeyang Li |
A Novel Hybrid Multiple Attribute Decision Making Framework for Enterprise Green Marketing Performance Management Evaluation Based on the Triangular Fuzzy Neutrosophic Sets. ![Search on Bibsonomy](Pics/bibsonomy.png) |
IEEE Access ![In: IEEE Access 11, pp. 142676-142688, 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
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10 | Òscar Coromina, Alexei Tsinovoi, Anders Kristian Munk |
Digital marketing as digital methods: Repurposing Google Ads for controversy mapping. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Big Data Soc. ![In: Big Data Soc. 10(2), July 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
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10 | Nir Kshetri |
Generative Artificial Intelligence in Marketing. ![Search on Bibsonomy](Pics/bibsonomy.png) |
IT Prof. ![In: IT Prof. 25(5), pp. 71-75, September - October 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
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10 | Qiuyan Liu, Xuan Zhao, Kaihan Shi |
The analysis of agricultural Internet of things product marketing by deep learning. ![Search on Bibsonomy](Pics/bibsonomy.png) |
J. Supercomput. ![In: J. Supercomput. 79(4), pp. 4602-4621, March 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
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10 | Keungoui Kim, Junmin Lee, Changjun Lee |
Which innovation type is better for production efficiency? A comparison between product/service, process, organisational and marketing innovations using stochastic frontier and meta-frontier analysis. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Technol. Anal. Strateg. Manag. ![In: Technol. Anal. Strateg. Manag. 35(1), pp. 59-72, 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
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10 | Yangyang Li |
Research on the application of K-means clustering algorithm in college students' network marketing precision promotion. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Int. J. Wirel. Mob. Comput. ![In: Int. J. Wirel. Mob. Comput. 25(1), pp. 84-93, 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
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10 | Chairote Yaiprasert, Achmad Nizar Hidayanto |
AI-driven ensemble three machine learning to enhance digital marketing strategies in the food delivery business. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Intell. Syst. Appl. ![In: Intell. Syst. Appl. 18, pp. 200235, May 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
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10 | Gonzalo Díaz Meneses, Maica Amador-Marrero, Claudia Spinelli Guedes |
The Criteria of Inbound Marketing to Segment and Explain the Domain Authority of the Cellars' E-Commerce in the Canary Islands. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Syst. ![In: Syst. 11(11), pp. 527, November 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
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10 | Erik Hermann |
Artificial intelligence in marketing: friend or foe of sustainable consumption? ![Search on Bibsonomy](Pics/bibsonomy.png) |
AI Soc. ![In: AI Soc. 38(5), pp. 1975-1976, October 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
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10 | Sujo Thomas, Sonal Kureshi, Vivek Bhatt, Arpan Yagnik |
Consumer engagement behaviour over time on fitness tracker Facebook brand pages: effect of post characteristics, message appeals and marketing promotions. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Int. J. Bus. Inf. Syst. ![In: Int. J. Bus. Inf. Syst. 43(3), pp. 394-415, 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
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10 | Ansar Abbass, Khalid Mehmood |
Impact of internet of things on business policy: the mediating role of marketing intelligence capability. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Int. J. Bus. Inf. Syst. ![In: Int. J. Bus. Inf. Syst. 43(1), pp. 20-37, 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
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10 | Deepika 0004, Shashank Vikram Pratap Singh |
Relationship marketing in online retailing: a theoretical and empirical analysis from an Indian perspective. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Int. J. Bus. Inf. Syst. ![In: Int. J. Bus. Inf. Syst. 44(1), pp. 40-63, 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
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10 | Vikas Kumar 0005, Pooja Nanda |
Social media marketing: practices, opportunities and challenges for MSMEs. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Int. J. Bus. Inf. Syst. ![In: Int. J. Bus. Inf. Syst. 44(2), pp. 268-284, 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
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10 | Leandro Ferreira Pereira, Daniel Tomás, Álvaro Dias 0001, Renato Lopes da Costa, Rui Gonçalves |
How artificial intelligence can improve digital marketing. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Int. J. Bus. Inf. Syst. ![In: Int. J. Bus. Inf. Syst. 44(4), pp. 581-624, 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
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10 | Sumanjeet Singh, Binod Rajak, Minakshi Paliwal |
Impact of social media marketing on consumer consciousness and purchase of durable products. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Int. J. Bus. Inf. Syst. ![In: Int. J. Bus. Inf. Syst. 43(1), pp. 38-52, 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
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10 | Ranbir Dhounchak, Veeraruna Kavitha, Eitan Altman |
Viral marketing branching processes. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Comput. Commun. ![In: Comput. Commun. 198, pp. 140-156, 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
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Retraction Note: Intelligent business and marketing model under full platform multimedia soft computing framework. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Multim. Tools Appl. ![In: Multim. Tools Appl. 82(2), pp. 3179, 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
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10 | Yuk-Ming Tang, Yui-yip Lau, Uen Lam Ho |
Empowering Digital Marketing with Interactive Virtual Reality (IVR) in Interior Design: Effects on Customer Satisfaction and Behaviour Intention. ![Search on Bibsonomy](Pics/bibsonomy.png) |
J. Theor. Appl. Electron. Commer. Res. ![In: J. Theor. Appl. Electron. Commer. Res. 18(2), pp. 889-907, 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
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10 | Ronak Doshi, Ajay Ramesh 0001, Shrisha Rao 0001 |
Modeling Influencer Marketing Campaigns in Social Networks. ![Search on Bibsonomy](Pics/bibsonomy.png) |
IEEE Trans. Comput. Soc. Syst. ![In: IEEE Trans. Comput. Soc. Syst. 10(1), pp. 322-334, February 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
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10 | Jun Wang, Yu Yang 0001, Qi Liu 0003, Zheng Fang, Shujuan Sun, Yabo Xu |
An Empirical Study of User Engagement in Influencer Marketing on Weibo and WeChat. ![Search on Bibsonomy](Pics/bibsonomy.png) |
IEEE Trans. Comput. Soc. Syst. ![In: IEEE Trans. Comput. Soc. Syst. 10(6), pp. 3228-3240, December 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
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10 | Yusuf Ersoy, Ali Tehci |
Relationship marketing orientation in healthcare organisations with the AHP. Internal and external customer perspective. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Oper. Res. Decis. ![In: Oper. Res. Decis. 33(1), 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
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10 | Sandro Radovanovic, Andrija Petrovic, Boris Delibasic, Milija Suknovic |
A fair classifier chain for multi-label bank marketing strategy classification. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Int. Trans. Oper. Res. ![In: Int. Trans. Oper. Res. 30(3), pp. 1320-1339, May 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
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10 | I-Hsien Ting |
Special Issue: Frontier Research Issues in Social Media Practices in Management and Marketing. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Rev. Socionetwork Strateg. ![In: Rev. Socionetwork Strateg. 17(1), pp. 1-2, April 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
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10 | Ningning Lang, Quanbo Zha, Lin Wang |
Time-Varying Targeted Marketing in Networks Based on Competitive Opinion Dynamics. ![Search on Bibsonomy](Pics/bibsonomy.png) |
IEEE Trans. Netw. Sci. Eng. ![In: IEEE Trans. Netw. Sci. Eng. 10(6), pp. 3620-3632, November - December 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
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