Search results for "advertising"

Hits ?▲	Authors	Title	Venue	Year	Link
11	Qian Sang, Ravi Kant, Niklas Karlsson	Feedback Control of In-Target Rate for Probabilistic Frequency Cap in Online Advertising.	ACC	2022	DBLP DOI BibTeX RDF
11	Niklas Karlsson	Simultaneous Advertiser Profit and Ad Platform Revenue Maximization in Programmatic Advertising via Feedback Control.	ACC	2022	DBLP DOI BibTeX RDF
11	Pascal Mehrwald	Privacy Calculus of Providers on Peer-to-Peer Platforms: the effect of Media Richness on Information Disclosure when Advertising Oneself.	ECIS	2022	DBLP BibTeX RDF
11	Alexandra Iacob, Bogdan Cautis, Silviu Maniu	Contextual Bandits for Advertising Campaigns: A Diffusion-Model Independent Approach.	SDM	2022	DBLP DOI BibTeX RDF
11	Nader Nader, Rafael Alexandrou, Iasonas Iasonos, Andreas Pamboris, Harris Papadopoulos, Andreas Konstantinidis 0002	A Multi-Objective Optimization Algorithm for Out-of-Home Advertising.	AIAI (2)	2022	DBLP DOI BibTeX RDF
11	Aleksei Samarin, Alexander Savelev, Aleksei Toropov, Alina Dzestelova, Valentin Malykh, Elena Mikhailova, Alexandr Motyko	The Complete Study of the Movement Strategies of Trained Agents for Visual Descriptors of Advertising Signs.	ICPR Workshops (2)	2022	DBLP DOI BibTeX RDF
11	Lea Reis, Christian Maier, Tim Weitzel	Chatbots in Marketing: An In-Deep Case Study Capturing Future Perspectives of AI in Advertising.	SIGMIS-CPR	2022	DBLP DOI BibTeX RDF
11	Penghui Wei, Xuanhua Yang, Shaoguo Liu, Liang Wang, Bo Zheng 0007	CREATER: CTR-driven Advertising Text Generation with Controlled Pre-Training and Contrastive Fine-Tuning.	NAACL-HLT (Industry Papers)	2022	DBLP DOI BibTeX RDF
11	Tetiana Zatonatska, Tomasz Wolowiec, Oleksandr Dluhopolskyi, Oleksandr Podskrebko, Olena Maksymchuk	Using Data Science Tools in E-Commerce: Client's Advertising Campaigns vs. Sales of Enterprise Products.	ITEST	2022	DBLP DOI BibTeX RDF
11	Niklas Karlsson	Feedback Control-based Multiobjective Optimization in Programmatic Advertising involving a Cost per Bid Constraint.	CDC	2022	DBLP DOI BibTeX RDF
11	Umar Iqbal 0002, Charlie Wolfe, Charles Nguyen, Steven Englehardt, Zubair Shafiq	Khaleesi: Breaker of Advertising and Tracking Request Chains.	USENIX Security Symposium	2022	DBLP BibTeX RDF
11	Sandra Siby, Umar Iqbal 0002, Steven Englehardt, Zubair Shafiq, Carmela Troncoso	WebGraph: Capturing Advertising and Tracking Information Flows for Robust Blocking.	USENIX Security Symposium	2022	DBLP BibTeX RDF
11	Xu Li, Michelle Ma Zhang, Zhenya Wang, Youjun Tong	Arbitrary Distribution Modeling with Censorship in Real-Time Bidding Advertising.	KDD	2022	DBLP DOI BibTeX RDF
11	Jiang Zhang, Konstantinos Psounis, Muhammad Haroon, Zubair Shafiq	HARPO: Learning to Subvert Online Behavioral Advertising.	NDSS	2022	DBLP BibTeX RDF
11	Michalis Pachilakis, Panagiotis Papadopoulos, Nikolaos Laoutaris, Evangelos P. Markatos, Nicolas Kourtellis	YourAdvalue: Measuring Advertising Price Dynamics without Bankrupting User Privacy.	SIGMETRICS (Abstracts)	2022	DBLP DOI BibTeX RDF
11	Hongyang Du, Dusit Niyato, Chunyan Miao, Jiawen Kang, Dong In Kim	Optimal Targeted Advertising Strategy for Secure Wireless Edge Metaverse.	GLOBECOM	2022	DBLP DOI BibTeX RDF
11	Jiao Yi, Lu Huang, Manna Liu, Min Zhang	Analysis on the Influencing Factors of Implanted Advertising Effect of Pure-Net Variety Show.	IMMS	2022	DBLP DOI BibTeX RDF
11	Shiyao Wang, Qi Liu, Yicheng Zhong, Zhilong Zhou, Tiezheng Ge, Defu Lian, Yuning Jiang	CreaGAN: An Automatic Creative Generation Framework for Display Advertising.	ACM Multimedia	2022	DBLP DOI BibTeX RDF
11	Dazhuo Qiu, Yihao Wang, Yan Zhao 0008, Liwei Deng 0001, Kai Zheng 0001	CityCross: Transferring Attention-based Knowledge for Location-based Advertising Recommendation.	MDM	2022	DBLP DOI BibTeX RDF
11	Melanie Heck, Janick Edinger, Christian Becker 0001	Lessons Learned from an Eye Tracking Study for Targeted Advertising in the Wild.	PerCom Workshops	2022	DBLP DOI BibTeX RDF
11	Anh-Khoa Vo, Yuta Nakashima	Tone Classification for Political Advertising Video using Multimodal Cues.	ICDAR@ICMR	2022	DBLP DOI BibTeX RDF
11	Aditya Jain, Manish Pathak, M. Divya Prabha	Tackling Cookieless Domain Recommendation for Digital Advertising Targetting.	BigMM	2022	DBLP DOI BibTeX RDF
11	Nader Nader, Rafael Alexandrou, Iasonas Iasonos, Andreas Pamboris, Harris Papadopoulos, Andreas Konstantinidis 0002	Smart Out-of-Home Advertising Using Artificial Intelligence and GIS Data.	AAAI	2022	DBLP DOI BibTeX RDF
11	John Dunham, Jiangnan Xu, Konstantinos Papangelis, David I. Schwartz	Advertising in Location-Based Games: An Exploration in Pokémon GO.	CHI Extended Abstracts	2022	DBLP DOI BibTeX RDF
11	Xu Zhang, Yifan Dou	Content Platform Management of Creator Advertising: A Multi-Method Study.	ICIS	2022	DBLP BibTeX RDF
11	Shumpei Goke, Gabriel Y. Weintraub, Ralph A. Mastromonaco, Samuel S. Seljan	Bidders' Responses to Auction Format Change in Internet Display Advertising Auctions.	EC	2022	DBLP DOI BibTeX RDF
11	George Gui, Harikesh Nair, Fengshi Niu	Auction Throttling and Causal Inference of Online Advertising Effects.	EC	2022	DBLP DOI BibTeX RDF
11	Jiarun Zhang, Zhao Li, Jialun Zhang, Zhiqiang Zhang	A Low-Cost Virtual 2D Spokes-Character Advertising Framework.	ICME Workshops	2022	DBLP DOI BibTeX RDF
11	Yohay Kaplan, Alex Shtoff, Tomer Shadi, Oren Somekh, Yair Koren	Conversion-Based Dynamic-Creative-Optimization in Native Advertising.	IEEE Big Data	2022	DBLP DOI BibTeX RDF
11	Tan Yu, Jie Liu, Yi Yang 0031, Yi Li, Hongliang Fei, Ping Li 0001	Tree-based Text-Vision BERT for Video Search in Baidu Video Advertising.	IEEE Big Data	2022	DBLP DOI BibTeX RDF
11	Weijie Zhao 0001, Peng Yang 0013, Dong Li, Xing Shen, Lin Li 0001, Ping Li 0001	Feature Fusion Network for Personalized Online Advertising Systems.	IEEE Big Data	2022	DBLP DOI BibTeX RDF
11	Weijie Zhao 0001, Xuewu Jiao, Mingqing Hu, Xiaoyun Li, Xiangyu Zhang, Ping Li 0001	PaddleBox: Communication-Efficient TeraByte-Scale Model Training Framework for Online Advertising.	IEEE Big Data	2022	DBLP DOI BibTeX RDF
11	Farah Mohamad Farouk Saboune	Virtual Reality in Social media marketing will be the new model of advertising and monetization.	SNAMS	2022	DBLP DOI BibTeX RDF
11	Joel Barajas, Narayan Bhamidipati, James G. Shanahan	Online Advertising Incrementality Testing: Practical Lessons, Paid Search and Emerging Challenges.	ECIR (2)	2022	DBLP DOI BibTeX RDF
11	Le Yu, Shufan Zhang, Lu Zhou, Yan Meng 0001, Suguo Du, Haojin Zhu	Thwarting Longitudinal Location Exposure Attacks in Advertising Ecosystem via Edge Computing.	ICDCS	2022	DBLP DOI BibTeX RDF
11	Sung-Hyuk Park, Minhyung Lee, Kitae Kim, Dongwook Shin	A Nonlinear Optimization Model of Advertising Budget Allocation across Multiple Digital Media Channels.	HICSS	2022	DBLP BibTeX RDF
11	Santtu Kauppila, Wael Soliman	"This Is the Future of Advertising!" Or Is It? New Insights into the Justifiability of Deceptive Crowdwork in Cyberspace.	HICSS	2022	DBLP BibTeX RDF
11	Nga Nguyen, Lam-Son Lê	Toward Code Generation for Process-oriented, Role-based Dashboards : An Example of Digital Advertising in Vietnam.	ACOMPA	2022	DBLP DOI BibTeX RDF
11	Penghui Wei, Weimin Zhang, Ruijie Hou, Jinquan Liu, Shaoguo Liu, Liang Wang, Bo Zheng 0007	Posterior Probability Matters: Doubly-Adaptive Calibration for Neural Predictions in Online Advertising.	SIGIR	2022	DBLP DOI BibTeX RDF
11	Dyan Tannoo, Aatish Chiniah, Meekshi Jaunkeepersad, Humaïra Bibi Baichoo	Touchless Advertising Mobile Application - TaMa.	NextComp	2022	DBLP DOI BibTeX RDF
11	Gagan Aggarwal, Kshipra Bhawalkar, Aranyak Mehta, Divyarthi Mohan, Alexandros Psomas 0001	Simple Mechanisms for Welfare Maximization in Rich Advertising Auctions.	NeurIPS	2022	DBLP BibTeX RDF
11	Panagiotis Vasilogamvros, Vlasios Kasapakis	The Effect of In-Game Advertising on Non-Immersive Game Experience.	GEM	2022	DBLP DOI BibTeX RDF
11	Yanglin Liu, Yang Liu 0039, Mehdi Gheisari	CFDMA: A Novel Click Fraud Detection Method in Mobile Advertising.	ICDIS	2022	DBLP DOI BibTeX RDF
11	Devika Vashisht	Role of Two-Dimensional (2D) and Virtual Reality (VR) in Effectiveness of In-Game Advertising.	TDIT (2)	2022	DBLP DOI BibTeX RDF
11	Zhiju Yang, Weiping Pei, Monchu Chen, Chuan Yue	WTAGRAPH: Web Tracking and Advertising Detection using Graph Neural Networks.	SP	2022	DBLP DOI BibTeX RDF
11	Daniella DiPaola, Anastasia K. Ostrowski, Rylie Spiegel, Kate Darling, Cynthia Breazeal	Children's Perspectives of Advertising with Social Robots: A Policy Investigation.	HRI	2022	DBLP DOI BibTeX RDF
11	Heherson Valdez, Jayson Mark Colcol	A Critical Discourse Analysis of Philippine Political Advertising.	PACLIC	2022	DBLP BibTeX RDF
11	Wan-Er Ho, Lee-Yeng Ong, Meng Chew Leow	Blended QR Code for Digital Advertising.	IICAIET	2022	DBLP DOI BibTeX RDF
11	Chao Wen, Miao Xu, Zhilin Zhang 0003, Zhenzhe Zheng, Yuhui Wang, Xiangyu Liu, Yu Rong, Dong Xie, Xiaoyang Tan, Chuan Yu, Jian Xu 0015, Fan Wu 0006, Guihai Chen, Xiaoqiang Zhu, Bo Zheng 0007	A Cooperative-Competitive Multi-Agent Framework for Auto-bidding in Online Advertising.	WSDM	2022	DBLP DOI BibTeX RDF
11	Xiao Cheng, Chuanren Liu, Liang Dai, Peng Zhang, Zhen Fang, Zhonglin Zu	An Adaptive Unified Allocation Framework for Guaranteed Display Advertising.	WSDM	2022	DBLP DOI BibTeX RDF
11	Nataliya Boyko, Yuliia Kholodetska	Using Artificial Intelligence Algorithms in Advertising.	CSIT	2022	DBLP DOI BibTeX RDF
11	Orestis Papakyriakopoulos, Christelle Tessono, Arvind Narayanan, Mihir Kshirsagar	How Algorithms Shape the Distribution of Political Advertising: Case Studies of Facebook, Google, and TikTok.	AIES	2022	DBLP DOI BibTeX RDF
11	Katie Burhop, Tatyan Clarke, Kathleen Lux, Bhavik Patel	The Application of Motivational Communication Principles from Advertising to Best Practice Advisory (BPA) Design May Improve User Compliance.	AMIA	2022	DBLP BibTeX RDF
11	Eric Zeng, Rachel McAmis, Tadayoshi Kohno, Franziska Roesner	What factors affect targeting and bids in online advertising?: a field measurement study.	IMC	2022	DBLP DOI BibTeX RDF
11	Dezhi Ran, Weiqiang Zheng, Yunqi Li, Kaigui Bian, Jie Zhang 0008, Xiaotie Deng	Revenue and User Traffic Maximization in Mobile Short-Video Advertising. (PDF / PS)	AAMAS	2022	DBLP BibTeX RDF
11	Oguz Kahraman, M. Elif Karsligil	Determination of Channel Effects on User Conversion Rate in Online Advertising by Deep Learning.	SIU	2022	DBLP DOI BibTeX RDF
11	Jichao Huai	Design and implementation of graphic advertising design material management system.	CAIBDA	2022	DBLP BibTeX RDF
11	Jens Mattke	E-Commerce in the Age of Blockchain and Digital Advertising.		2022	RDF
11	Prabirendra Chatterjee, Bo Zhou 0013	Sponsored Content Advertising in a Two-Sided Market.	Manag. Sci.	2021	DBLP DOI BibTeX RDF
11	Pedro M. Gardete, Liang Guo 0004	Prepurchase Information Acquisition and Credible Advertising.	Manag. Sci.	2021	DBLP DOI BibTeX RDF
11	Joseph M. Golden, John Joseph Horton	The Effects of Search Advertising on Competitors: An Experiment Before a Merger.	Manag. Sci.	2021	DBLP DOI BibTeX RDF
11	Graham Beattie, Ruben Durante, Brian Knight, Ananya Sen	Advertising Spending and Media Bias: Evidence from News Coverage of Car Safety Recalls.	Manag. Sci.	2021	DBLP DOI BibTeX RDF
11	Saeed Alaei, Ali Makhdoumi, Azarakhsh Malekian	Maximizing Sequence-Submodular Functions and Its Application to Online Advertising.	Manag. Sci.	2021	DBLP DOI BibTeX RDF
11	Michalis Pachilakis, Panagiotis Papadopoulos, Nikolaos Laoutaris, Evangelos P. Markatos, Nicolas Kourtellis	YourAdvalue: Measuring Advertising Price Dynamics without Bankrupting User Privacy.	Proc. ACM Meas. Anal. Comput. Syst.	2021	DBLP DOI BibTeX RDF
11	Yue Wu, Yunjie Xu, Jiaoyang Li 0002	Fraudulent traffic detection in online advertising with bipartite graph propagation algorithm.	Expert Syst. Appl.	2021	DBLP DOI BibTeX RDF
11	Xiaomei Liu, Fazhi Qi	Research on advertising content recognition based on convolutional neural network and recurrent neural network.	Int. J. Comput. Sci. Eng.	2021	DBLP DOI BibTeX RDF
11	Linwan Wu, Jiangmeng Liu	Need for control may motivate consumers to approach digital products: a social media advertising study.	Electron. Commer. Res.	2021	DBLP DOI BibTeX RDF
11	Wenhua Li, Jiaxin Xiao	Advertising in pervasive computing age: Understanding the lifestyles of the new middle class in emerging markets.	J. Intell. Fuzzy Syst.	2021	DBLP DOI BibTeX RDF
11	Jing Li, Lingling Wen, Guiwu Wei 0001, Jiang Wu 0002, Cun Wei	New similarity and distance measures of Pythagorean fuzzy sets and its application to selection of advertising platforms.	J. Intell. Fuzzy Syst.	2021	DBLP DOI BibTeX RDF
11	Shigui Ma, Yong He 0004, Ran Gu	Dynamic generic and brand advertising decisions under supply disruption.	Int. J. Prod. Res.	2021	DBLP DOI BibTeX RDF
11	Heba Sadek	Social Media Advertising Influence on Users' Responses: Egypt.	Int. J. Online Mark.	2021	DBLP DOI BibTeX RDF
11	Barween Hikmat Al Kurdi, Muhammad Turki Alshurideh	Facebook Advertising as a Marketing Tool: Examining the Influence on Female Cosmetic Purchasing Behaviour.	Int. J. Online Mark.	2021	DBLP DOI BibTeX RDF
11	Wei-Min Cheng, Sheng-Ming Wang	Research on the General Algorithm and Benefit of Real-Time Positioning Advertising System - Based on the Use of 5G Base Station Data.	Future Internet	2021	DBLP DOI BibTeX RDF
11	Yee-Fan Tan, Lee-Yeng Ong, Meng Chew Leow, Yee-Xian Goh	Exploring Time-Series Forecasting Models for Dynamic Pricing in Digital Signage Advertising.	Future Internet	2021	DBLP DOI BibTeX RDF
11	Song Liang, Ruihang Liu, Jiansheng Qian	Fixation prediction for advertising images: Dataset and benchmark.	J. Vis. Commun. Image Represent.	2021	DBLP DOI BibTeX RDF
11	Luca Grosset, Bruno Viscolani	A dynamic advertising model in a vaccination campaign.	Central Eur. J. Oper. Res.	2021	DBLP DOI BibTeX RDF
11	Fahim Ullah, Fadi Al-Turjman 0001, Siddra Qayyum, Hina Inam, Muhammad Imran 0001	Advertising through UAVs: Optimized path system for delivering smart real-estate advertisement materials.	Int. J. Intell. Syst.	2021	DBLP DOI BibTeX RDF
11	Wentao Zhan, Minghui Jiang 0003, Chengzhang Li	The service strategy of customer-intensive services under advertising effects.	Kybernetes	2021	DBLP DOI BibTeX RDF
11	Yu Li, Wenjian Xu	D-AdFeed: A diversity-aware utility-maximizing advertising framework for mobile users.	Comput. Networks	2021	DBLP DOI BibTeX RDF
11	Shadi Sadeghpour, Natalija Vlajic	Ads and Fraud: A Comprehensive Survey of Fraud in Online Advertising.	J. Cybersecur. Priv.	2021	DBLP DOI BibTeX RDF
11	Anthony Kim, Vahab S. Mirrokni, Hamid Nazerzadeh	Deals or No Deals: Contract Design for Online Advertising.	Oper. Res.	2021	DBLP DOI BibTeX RDF
11	Huaxiao Shen, Yanzhi Li, Youhua (Frank) Chen, Kai Pan	Integrated Ad Delivery Planning for Targeted Display Advertising.	Oper. Res.	2021	DBLP DOI BibTeX RDF
11	Yuh-Ren Tsai, Yi-Chien Chen	Opportunistic Connectionless Undirected Information Dissemination Based on Bluetooth Low Energy Advertising Technology on Smartphones.	IEEE Access	2021	DBLP DOI BibTeX RDF
11	Henrique Faria, Sara Paiva, Pedro Pinto 0001	An Advertising Overflow Attack Against Android Exposure Notification System Impacting COVID-19 Contact Tracing Applications.	IEEE Access	2021	DBLP DOI BibTeX RDF
11	Kyungwon Kim, Eun Kwon, Jaram Park	Deep User Segment Interest Network Modeling for Click-Through Rate Prediction of Online Advertising.	IEEE Access	2021	DBLP DOI BibTeX RDF
11	Marta Expósito-Ventura, José A. Ruipérez Valiente, Javier Parra-Arnau, Jordi Forné	A Survey of the Role of Viewability Within the Online Advertising Ecosystem.	IEEE Access	2021	DBLP DOI BibTeX RDF
11	So-Hyun Lee, Sang-Hyeak Yoon, Hee-Woong Kim	Prediction of Online Video Advertising Inventory Based on TV Programs: A Deep Learning Approach.	IEEE Access	2021	DBLP DOI BibTeX RDF
11	Walter Aliaga, Amit Bhaya	Implementation and Adoption Delays in Market Share Models Under Feedback Advertising Policies.	IEEE Access	2021	DBLP DOI BibTeX RDF
11	José Estrada-Jiménez, Javier Parra-Arnau, Ana Rodríguez-Hoyos, Jordi Forné, Esteve Pallarès-Segarra	A Measurement Study of Online Tracking and Advertising in Ibero-America.	IEEE Access	2021	DBLP DOI BibTeX RDF
11	Meiling Jin, Yufu Ning, Bo Li 0050, Fengming Liu, Chunhua Gao, Yichang Gao	Uncertain KOL Selection With Multiple Constraints in Advertising Promotion.	IEEE Access	2021	DBLP DOI BibTeX RDF
11	Antonio Pastor 0002, Rubén Cuevas, Ángel Cuevas, Arturo Azcorra	Establishing Trust in Online Advertising With Signed Transactions.	IEEE Access	2021	DBLP DOI BibTeX RDF
11	Sita Mishra, Gunjan Malhotra	The gamification of in-game advertising: Examining the role of psychological ownership and advertisement intrusiveness.	Int. J. Inf. Manag.	2021	DBLP DOI BibTeX RDF
11		Art Design of the Real-Time Image Interactive Interface of the Advertising Screen Based on Augmented Reality and Visual Communication.	J. Sensors	2021	DBLP DOI BibTeX RDF
11	Jack Bandy, Brent J. Hecht	Errors in Geotargeted Display Advertising: Good News for Local Journalism?	Proc. ACM Hum. Comput. Interact.	2021	DBLP DOI BibTeX RDF
11	Jihua Zhang, Bintong Chen, Jinxing Xie	Benefits of bilateral participation in cooperative advertising.	J. Oper. Res. Soc.	2021	DBLP DOI BibTeX RDF
11	Abhishek Srivastava 0004, Shilpee A. Dasgupta, Arghya Ray, Pradip Kumar Bala, Shibashish Chakraborty	Relationships between the "Big Five" personality types and consumer attitudes in Indian students toward augmented reality advertising.	Aslib J. Inf. Manag.	2021	DBLP DOI BibTeX RDF
11	Mohsen Ali Babaei Shahraki, Abdul Khaliq Dastmardi, Somayeh Rasoulipour	The executive tricks of cultural advertising with an emphasis on interactive art in the years 2000-2020.	Int. J. Arts Technol.	2021	DBLP DOI BibTeX RDF
11	Wei Wang, Gang Li	A Theoretical Analysis of the Pricing and Advertising Strategies with Lévy-Walking Consumers.	J. Theor. Appl. Electron. Commer. Res.	2021	DBLP DOI BibTeX RDF
11	Xin Chen, Yuanguo Zhu, Linxue Sheng	Optimal control for uncertain stochastic dynamic systems with jump and application to an advertising model.	Appl. Math. Comput.	2021	DBLP DOI BibTeX RDF
11	Mengli Li, Xumei Zhang, Bin Dan	Cooperative advertising and pricing in an O2O supply chain with buy-online-and-pick-up-in-store.	Int. Trans. Oper. Res.	2021	DBLP DOI BibTeX RDF