Search results for "branding"

Hits ?▲	Authors	Title	Venue	Year	Link	Author keywords
152	Wei-Lun Chang	An Ontology-Based Knowledge System for Supporting Position and Classification of Co-Branding Strategy.	ITNG	2008	DBLP DOI BibTeX RDF	Co-branding strategy, Ontology, knowledge management systems
134	Bernard J. Jansen, Mimi Zhang, Kate Sobel, Abdur Chowdury	Micro-blogging as online word of mouth branding.	CHI Extended Abstracts	2009	DBLP DOI BibTeX RDF	social networking, twittering, branding, micro-blogging
75	David B. Rondeau	For mobile applications, branding is experience.	Commun. ACM	2005	DBLP DOI BibTeX RDF
62	Janaki Kumar, Daniel Rosenberg, Michael Arent, Anna M. Wichansky, Madhuri Kolhatkar, Roman Longoria, Bob Hendrich, Arnie Lund	Sig: branding the changing enterprise - impact of mergers & acquisitions on user experience organizations.	CHI Extended Abstracts	2010	DBLP DOI BibTeX RDF	mergers and acquisitions, sig discussion, ux management, ux standards and guidelines, ux strategy, user experience, branding, enterprise software
62	Ulrike Geissler, Markus Will	Corporate Branding of E-Business Ventures.	HICSS	2001	DBLP DOI BibTeX RDF	Corporate Communication, Corporate Branding, Framework, Electronic Markets, Entrepreneurship
57	Davide Bolchini, Franca Garzotto, Fabio Sorce	Does Branding Need Web Usability? A Value-Oriented Empirical Study.	INTERACT (2)	2009	DBLP DOI BibTeX RDF	value-centered approach, communication goal, usability, empirical study, web application, inspection, brand
54	Ralf E. Strauss, Detlef Schoder, Judith Gebauer	The Relevance of Brands for Electronic Commerce - Results from an Empirical Study for Consumers in Europe .	HICSS	2001	DBLP DOI BibTeX RDF
44	C. Mohini Wettasinghe	Branding the feel: applying standards to enable a uniform user experience.	CHI Extended Abstracts	2008	DBLP DOI BibTeX RDF	consumer applications, user interface standards, web applications. panel discussion, design, patterns, guidelines, enterprise applications, branding
41	Ann Amsler, Ron Nichols	Blazing a web CMS trail at the University of Delaware.	SIGUCCS	2008	DBLP DOI BibTeX RDF	commercial CMS, open-source CMS, organizational branding, web content management system, focus groups
41	Robin D. Krause	Managing higher ed web sites: balancing the need for timely updates, the requirements of institutional marketing, and the development of content.	SIGUCCS	2003	DBLP DOI BibTeX RDF	web content management, design, image, branding, CMS
41	Maria DSouza Deryl, Sanjeev Verma, Vartika Srivastava	How does AI drive branding? Towards an integrated theoretical framework for AI-driven branding.	Int. J. Inf. Manag. Data Insights	2023	DBLP DOI BibTeX RDF
41	Mifahul Khairiyah, Achmad Nurmandi, Misran, Dimas Subekti	West Java Government Branding Using Social Media: A Case of Ridwan Kamil Personal Branding.	HCI (15)	2023	DBLP DOI BibTeX RDF
41	Yin Liang, Han Han, Davide Fassi	Transforming Branding Strategies from Product to Service: A Case Study About Yangshan Tourism Branding.	HCI (11)	2016	DBLP DOI BibTeX RDF
41	Marica Mazurek	Branding paradigms and the shift of methodological approaches to branding.	Kybernetes	2014	DBLP DOI BibTeX RDF
40	Jelto Branding, Dieter von Hörsten, Jens Karl Wegener	Akustische Insektenerkennung - Deep Learning zur Klassifikation leisester Fluggeräusche.	GIL Jahrestagung	2022	DBLP BibTeX RDF
40	Ann-Kathrin Lange, Fredrik Branding, Tilmann Schwenzow, Constantin Zlotos, Anne Kathrina Schwientek, Carlos Jahn	Dispatching Strategies of Drayage Trucks at Seaport Container Terminals with Truck Appointment System.	LDIC	2018	DBLP DOI BibTeX RDF
40	Sonja Buxbaum-Conradi, Tobias Redlich, Jan-Hauke Branding	Conceptualizing Hybrid Human-Machine Systems and Interaction.	HICSS	2016	DBLP DOI BibTeX RDF
40	Norman Riegel, Holger Branding, Michael Geisser, Tobias Hildenbrand	A Portal for Cross-Administrative Acquisition and Specification of Software Requirements.	PRIMIUM	2008	DBLP BibTeX RDF
40	Jürgen Zimmermann 0003, Holger Branding, Alejandro P. Buchmann, Alin Deutsch, Andreas Geppert	Design, Implementation and Management of Rules in an Active Database System.	DEXA	1996	DBLP DOI BibTeX RDF	modelling of rules, rule languages, tools for rule management, access control of rules, Active database systems, object-oriented database systems, software life cycle
40	Holger Branding, Alejandro P. Buchmann	Unbundling RTDBMS functionality to support WWW-Applications.	RTDB	1996	DBLP BibTeX RDF
40	Holger Branding, Alejandro P. Buchmann	On Providing Soft and Hard Real-Time Capabilities in an Active DBMS.	ARTDB	1995	DBLP DOI BibTeX RDF
40	Holger Branding, Alejandro P. Buchmann, Thomas Kudrass, Jürgen Zimmermann 0003	Rules in an Open System: The REACH Rule System.	Rules in Database Systems	1993	DBLP DOI BibTeX RDF
40	Alejandro P. Buchmann, Holger Branding, Thomas Kudrass, Jürgen Zimmermann 0003	REACH: a REal-time, ACtive and Heterogeneous mediator system.	IEEE Data Eng. Bull.	1992	DBLP BibTeX RDF
36	Steven A. Myers	Helping the Phish Detect the Lure.	Financial Cryptography	2005	DBLP DOI BibTeX RDF
23	Vanessa Rood, Amy S. Bruckman	Member behavior in company online communities.	GROUP	2009	DBLP DOI BibTeX RDF	company online communities, online brand community, online communites, brand, branding
23	James E. Nieters, David Grabel, Vijay Agrawal	Tools to Increase the Strategic Value of User Experience Design.	HCI (11)	2007	DBLP DOI BibTeX RDF	Accessibility, User Experience, Tooling, Internationalization, Branding
23	Josh Williams, Renee Anderson	The open architecture network: a web-based workspace for global architectural collaboration.	DUX	2007	DBLP DOI BibTeX RDF	organizational planning, interaction design, user studies, user experience, ethnography, user interface design, analysis, system design, social media, process improvement, content, product design, user research, user generated content, information architecture, visual design, graphic design, business strategy, branding, organizational culture, usability research, interdisciplinary design, user-centered design / human-centered design, product management, experience strategy, design planning
23	Peter Shultz	Brand consciousness as a driving design force.	TEI	2007	DBLP DOI BibTeX RDF	medium selection, slide projectors, branding
23	Adriana Thompson, Aurelia Friedland, Jenny Cargiuolo	Rüüg: long-distance communication.	CHI Extended Abstracts	2005	DBLP DOI BibTeX RDF	body language, color-change, engagement level, long-distance communication, low-effort communication, rug/carpet, gesture, branding, heat
23	Ellisun Wolterstorff, James Mattson, Martin Tschofen, Larisa L. Gieneart	Flexible interface/application design for online awards catalog.	CHI Extended Abstracts	2004	DBLP DOI BibTeX RDF	usability, interaction design, user experience, user-centered design, user interface design, process improvement, product design, information architecture, visual design, experience design, human-centered design, business strategy, branding, business case, product management, experience strategy
23	Jeremy Canceko, Bradley Caraway, Shung Pak, Ko Nakatsu	KONEKT: connecting the audience through judging at the Olympic games.	CHI Extended Abstracts	2004	DBLP DOI BibTeX RDF	Greek history, Olympic spirit, branding identity, education, animation, experience, connection, entertainment, hand held device
23	Don Williams, Gavin Kelly, Lisa Anderson	MSN 9: new user-centered desirability methods produce compelling visual design.	CHI Extended Abstracts	2004	DBLP DOI BibTeX RDF	content strategy & creation, organizational planning, interaction design, user experience, user-centered design, participatory design, user interface design, system design, methods, product design, user research, visual design, experience design, industrial design, graphic design, graphics design, human-centered design, visual systems, concept design, business strategy, service design, branding, organizational culture, cognitive psychology, usability research, interdisciplinary design, business case, multidisciplinary design, product management, experience strategy, design planning
23	Christina A. Fader	Optimizing sunk investments in e-commerce: a quality assurance challenge for small businesses.	Int. J. Digit. Libr.	2002	DBLP DOI BibTeX RDF	SME branding, E-commerce
20	Zongming Zhang, Hua Zhao, Xinyu Zeng	Government subsidies and online branding for agricultural products.	Evol. Intell.	2024	DBLP DOI BibTeX RDF
20	Jeremiah P. Singer, Brian C. Tefft, Aaron Benson, James W. Jenness, William J. Horrey	Driver Expectations of a Partial Driving Automation System in Relation to Branding and Training.	Hum. Factors	2024	DBLP DOI BibTeX RDF
20	Tiffany Nethania Suseno, Anindya Widita, Nisrin Husna, Eflina Nurdini Febrita Mona	Impression Management in the Workplace: Internship Students' Personal Branding Strategy.	IMCOM	2024	DBLP DOI BibTeX RDF
20	Mohsin Raza, Rimsha Khalid, Hassan Raza	Surviving and thriving through a crisis: a resiliency branding approach to transform airline industry.	Kybernetes	2023	DBLP DOI BibTeX RDF
20	Hoda Diba	Employer Branding: The Impact of COVID-19 on New Employee Hires in IT Companies.	IT Prof.	2023	DBLP DOI BibTeX RDF
20	Deqing Ma, Xiaoqing Wang, Jinsong Hu, Zhicai Li	The selection of sales channels considering consumer behavior preferences in a co-branding strategy.	Electron. Commer. Res. Appl.	2023	DBLP DOI BibTeX RDF
20	Ryan Kor-Sins	The alt-right digital migration: A heterogeneous engineering approach to social media platform branding.	New Media Soc.	2023	DBLP DOI BibTeX RDF
20	Farzane Sahli, Sirous Alidousti, Nader Naghshineh	Branding in libraries: Identifying key requirements and dimensions to provide a conceptual model.	J. Libr. Inf. Sci.	2023	DBLP DOI BibTeX RDF
20	E. Kim, C. McDonald-Liu	Influencers with #NoFilter: How micro-celebrities use self-branding practices on Instagram.	Comput. Hum. Behav.	2023	DBLP DOI BibTeX RDF
20	Jing Cao, Po-Hsien Lin, Rungtai Lin	Constructing Cultural Branding for Sustainability: A Case Study of Designing 'Traditional Circular' into 'Modern Product'.	HCI (12)	2023	DBLP DOI BibTeX RDF
20	Lina Gomez-Vasquez, Isabella Dias	Personal Branding and Its Impact on Users' Engagement: A Case of Health/Fitness Creators on TikTok.	HCI (46)	2023	DBLP DOI BibTeX RDF
20	Ricardo Matheus, Naveen Naval, Nina Rizun, Charalampos Alexopoulos, Raphael Gouvea da Silva, Guilherme Wiedenhöft, Stuti Saxena	What's in a Brand? Place Branding and Migration in Smart Cities.	I3E	2023	DBLP DOI BibTeX RDF
20	Asmaa Hussain Alganawi, Asmaa Ibrahim	The Role of Mayadeen (Roundabouts) in City Branding: The Case of Jeddah.	RIIFORUM	2023	DBLP DOI BibTeX RDF
20	Wentao Yan, Juan Yan	Tourism Industry Branding Development Strategy in China's Ethnic Areas: A Case Study of Huanjiang Maonan Autonomous County in Guangxi.	MISNC	2023	DBLP DOI BibTeX RDF
20	Sujata Joshi, Sindhu Koparrati, Vaishali Singhal	Marketing Analytics for Analyzing Social Media and Branding Efforts of Indian Telecom Operators.	Int. J. Cloud Appl. Comput.	2022	DBLP DOI BibTeX RDF
20	Amir Dabirian, Hoda Diba	Employer Branding: COVID Impact on IT Companies.	IT Prof.	2022	DBLP DOI BibTeX RDF
20	Damianos P. Sakas, Ioannis Dimitrios G. Kamperos, Marina C. Terzi	The Long-Term Risk Familiarity Effect on Courier Services' Digital Branding during the COVID-19 Crisis.	J. Theor. Appl. Electron. Commer. Res.	2022	DBLP DOI BibTeX RDF
20	Rajnish Kumar Misra, Shalini Dubey	An Empirical Study of the Most Preferred Attributes of Employer Branding: The Study of Engineers in Delhi NCR.	Int. J. Hum. Cap. Inf. Technol. Prof.	2022	DBLP DOI BibTeX RDF
20	Colten Meisner, Andrew M. Ledbetter	Participatory branding on social media: The affordances of live streaming for creative labor.	New Media Soc.	2022	DBLP DOI BibTeX RDF
20	Qiao Zhang, Jing Chen 0035, Jun Lin 0002	Market targeting with social influences and risk aversion in a co-branding alliance.	Eur. J. Oper. Res.	2022	DBLP DOI BibTeX RDF
20	Ryan Dew, Asim Ansari, Olivier Toubia	Letting Logos Speak: Leveraging Multiview Representation Learning for Data-Driven Branding and Logo Design.	Mark. Sci.	2022	DBLP DOI BibTeX RDF
20	Hamidreza Abedsoltan, Ata Allah Taleizadeh, Bhaba R. Sarker	Optimal production of remanufactured products with collaboration and co-branding of luxury brands.	Comput. Ind. Eng.	2022	DBLP DOI BibTeX RDF
20	Hazuki Shibayama, Aya Ishigaki	Construction of a prototype syllabus-based Point of Parity estimation and visualization system for department branding.	IIAI-AAI	2022	DBLP DOI BibTeX RDF
20	Joshua Grenel L. Armea, Yogi Tri Prasetyo, Reny Nadlifatin, Satria Fadil Persada, Thanatorn Chuenyindee	Influence of LPG retail branding on household customer preference in Luzon, the Philippines using Conjoint Analysis.	ICEMC	2022	DBLP DOI BibTeX RDF
20	Mario Nugroho Willyarto, Ulani Yunus, Supeno SMK Muhammadiyah	Digital Branding of Vocational High School with Industrial Partnership: Case Study of SMK Muhammadiyah Kandanghaur, Indonesia.	ICETM	2022	DBLP DOI BibTeX RDF
20	Erick Behar-Villegas, Hasan Koç	Altering Credibility Through Short-term Government Branding: A Digital Framing Experiment.	Wirtschaftsinformatik	2022	DBLP BibTeX RDF
20	Ying Li	Research on Post Epidemic Brand Co Branding Based on Big Data - Taking Liangpin Store as an Example.	ICCSE (1)	2022	DBLP DOI BibTeX RDF
20	Riyad Eid	Implementing Modern Human Resources Strategies in the Public Sector: The Case of Implementing Internal Branding in Large Organizations.	Int. J. Online Mark.	2021	DBLP DOI BibTeX RDF
20	Amir Dabirian	Employer Branding: Psychological Contract Between Employer and Employees in the IT Industry.	IT Prof.	2021	DBLP DOI BibTeX RDF
20	Ya-Ching Lee	Are Facebook check-ins always good for branding? The green-eyed monster in Chinese culture.	Electron. Commer. Res. Appl.	2021	DBLP DOI BibTeX RDF
20	Yanzhen Chen, Huaxia Rui, Andrew B. Whinston	Tweet to the Top? Social Media Personal Branding and Career Outcomes.	MIS Q.	2021	DBLP DOI BibTeX RDF
20	Deepika Pandita	Twitting for Talent by Linking Social Media to Employer Branding in Talent Management.	Int. J. Hum. Cap. Inf. Technol. Prof.	2021	DBLP DOI BibTeX RDF
20	Yuta Kitano, Tetsuo Yamada, Kim Hua Tan	Technological innovation, new solutions, branding, and promotion: Twitter and technical report use in Japanese's companies.	Enterp. Inf. Syst.	2021	DBLP DOI BibTeX RDF
20	Ali Nikseresht, Mohammad Hosein Raeisi, Hossein Abbasian Mohammadi	Decision Making For Celebrity Branding: An Opinion Mining Approach Based On Polarity And Sentiment Analysis Using Twitter Consumer-Generated Content (CGC).	CoRR	2021	DBLP BibTeX RDF
20	Varsha P. S., Shahriar Akter, Amit Kumar, Saikat Gochhait, Basanna Patagundi	The Impact of Artificial Intelligence on Branding: A Bibliometric Analysis (1982-2019).	J. Glob. Inf. Manag.	2021	DBLP DOI BibTeX RDF
20	Andrew M. Ledbetter, Colten Meisner	Extending the personal branding affordances typology to parasocial interaction with public figures on social media: Social presence and media multiplexity as mediators.	Comput. Hum. Behav.	2021	DBLP DOI BibTeX RDF
20	Tamanna Agarwal, Sandeep Arya, Kamini Bhasin	The Evolution of Internal Employer Branding and Employee Engagement: The Temporal Role of Internal Social Media Usage.	J. Inf. Knowl. Manag.	2021	DBLP DOI BibTeX RDF
20	Miaoqing Chen, Ali A. Al-Babawat, Abeer Alsadoon, Srujal Patel, Razwan Mohmed Salah, P. W. Chandana Prasad	A Circular Framework from Branding to Recruitment in Perspective of Higher Education : Type of the submission: Full/Regular Research Paper Symposium acronyms is: CSCI-ISED.	CSCI	2021	DBLP DOI BibTeX RDF
20	Rishabh Agrawal, Sarath Sivaprasad, Niranjan Pedanekar	Color Me Good: Branding in the Coloring Style of Movie Posters.	CVPR Workshops	2021	DBLP BibTeX RDF
20	Obed Niyomwungeri, Stanislav Chankov	Internal Branding in the Gig and Sharing Economy: Enhancing Service Providers' Engagement to Achieve Higher Customer Satisfaction.	HICSS	2021	DBLP BibTeX RDF
20	Xiaoyu Chen, Alton Y. K. Chua	Exploring the Perceived Attractiveness of Online Celebrities Who Sell Knowledge: A Self-Branding Perspective.	ASIST	2021	DBLP DOI BibTeX RDF
20	Paula Malamud, Marco Neves, Gabriel Patrocinio	Design and Its Multiple Roles in Place Branding: The Case of Mississauga, Canada.	AHFE (19)	2021	DBLP DOI BibTeX RDF
20	Nelson Pinheiro Gomes, William Afonso Cantú	Cultural Mediations Between Branding and Lifestyles: A Case Study Based Model for the Articulation of Cultural Strategies and Urban Tribes.	AHFE (15)	2021	DBLP DOI BibTeX RDF
20	Onur Varol, Ismail Uluturk	Journalists on Twitter: self-branding, audiences, and involvement of bots.	J. Comput. Soc. Sci.	2020	DBLP DOI BibTeX RDF
20	Wen-Yueh Shih, Yi-Shu Lu, Hsiao-Ping Tsai, Jiun-Long Huang	An Expected Win Rate-Based Real Time Bidding Strategy for Branding Campaign by the Model-Free Reinforcement Learning Model.	IEEE Access	2020	DBLP DOI BibTeX RDF
20	Hugo Jeanningros, Liz McFall	The value of sharing: Branding and behaviour in a life and health insurance company.	Big Data Soc.	2020	DBLP DOI BibTeX RDF
20	Yujia Zhang, Maurice Benayoun	The emotional statement: profile photo and self-branding in the art world.	Int. J. Arts Technol.	2020	DBLP DOI BibTeX RDF
20	Anjali John, V. P. Jagathy Raj	Employer Branding: A Decisive Means of Employee Relationship Management.	Int. J. Knowl. Based Organ.	2020	DBLP DOI BibTeX RDF
20	Lea Gregorka, Susana Silva, Cândida Silva	Employer Branding Practices Amongst the Most Attractive Employers of IT and Engineering Sector.	Int. J. Hum. Cap. Inf. Technol. Prof.	2020	DBLP DOI BibTeX RDF
20	Poonam Chawla	Impact of Employer Branding on Employee Engagement in BPO Sector in India With the Mediating Effect of Person-Organisation Fit.	Int. J. Hum. Cap. Inf. Technol. Prof.	2020	DBLP DOI BibTeX RDF
20	Beatriz Monteiro, Vasco Santos 0005, Isabel Reis, Marta Correia Sampaio, Bruno Sousa, Filipa Martinho, Maria José Sousa, Manuel Au-Yong-Oliveira	Employer Branding Applied to SMEs: A Pioneering Model Proposal for Attracting and Retaining Talent.	Inf.	2020	DBLP DOI BibTeX RDF
20	Fathima Zahara Saleem, Oriol Iglesias	Exploring the motivation of affect management in fostering social media engagement and related insights for branding.	Internet Res.	2020	DBLP DOI BibTeX RDF
20	Fabian Braesemann, Fabian Stephany	Social media self-branding and success: Quantitative evidence from a model competition.	CoRR	2020	DBLP BibTeX RDF
20	Yan Lu, Debanjan Mitra, David Musto, Sugata Ray	Can Brands Circumvent Marketing Regulations? Exploiting Umbrella Branding in Financial Markets.	Mark. Sci.	2020	DBLP DOI BibTeX RDF
20	Jyoti Tomar, Shivani Agarwal 0003, Kostubh Raman Chaturvedi	Relationship between Employer Branding and Corporate Social Responsibility.	ICRMAT	2020	DBLP DOI BibTeX RDF
20	Nur Rizqi Febriandika, Afifah Nur Millatina, Luthfiyatillah, Sri Herianingrum	Customer E-Loyalty of Muslim Millennials in Indonesia: Integrated Model of Trust, User Experience and Branding in E-Commerce Webstore.	IC4E	2020	DBLP DOI BibTeX RDF
20	Shan Huang	Research on Branding of Historic Cities Under the Background of Social Change: A Case Study of Suzhou.	AHFE (14)	2020	DBLP DOI BibTeX RDF
20	Theresa Lobo, William Afonso Cantú, Nelson Pinheiro Gomes	The Cork Thread, A Sustainable Material: Branding and Marketing Implications from A Cultural Perspective.	AHFE (18)	2020	DBLP DOI BibTeX RDF
20	Guang Lu, Christian Dollfus, Thomas Wozniak, Matthes Fleck	Intelligent Branding for Less Well-Known Enterprises by Matching Culture Values of Employers and Candidates.	SDS	2020	DBLP DOI BibTeX RDF
20	Amir Dabirian, Jeannette Paschen, Jan Kietzmann	Employer Branding: Understanding Employer Attractiveness of IT Companies.	IT Prof.	2019	DBLP DOI BibTeX RDF
20	Wen-Yueh Shih, Jiun-Long Huang	An expected win rate-based real-time bidding strategy for branding campaigns on display advertising.	Knowl. Inf. Syst.	2019	DBLP DOI BibTeX RDF
20	Logan Molyneux, Seth C. Lewis, Avery E. Holton	Media work, identity, and the motivations that shape branding practices among journalists: An explanatory framework.	New Media Soc.	2019	DBLP DOI BibTeX RDF
20	Ming Lin, Pankaj C. Patel	Distant Search, Technological Diversity, and Branding Focus: Incremental and Radical Innovation in Small- and Medium-Sized Consignees.	IEEE Trans. Engineering Management	2019	DBLP DOI BibTeX RDF
20	Solomiia Fedushko, Andriy Shevchuk, Skoryk Halyna, Oksana Tymovchak-Maksymets, Olha Pyroh	Online Branding of Scientific Medical Conference and its Economic Expediency.	IREHI	2019	DBLP BibTeX RDF
20	Christian V. Baccarella, Lukas Maier, Sabine Eibl, Kai-Ingo Voigt	Every Picture Tells a Story - Exploring Personal Branding Communication Activities on Social Media.	HCI (14)	2019	DBLP DOI BibTeX RDF
20	Qin Du	Design for Bilingual Information in a Cross-Cultural Context - Design Strategy and Conceptualization in Branding Tongji Design Week.	HCI (11)	2019	DBLP DOI BibTeX RDF
20	Pedro Amado, Liliana Vale Costa, Ana Isabel Veloso	Methods and Strategies for Involving Older Adults in Branding an Online Community: The miOne Case Study.	HCI (28)	2019	DBLP DOI BibTeX RDF