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Venues (Conferences, Journals, ...)
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GrowBag graphs for keyword ? (Num. hits/coverage)
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The graphs summarize 10 occurrences of 10 keywords
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Results
Found 21 publication records. Showing 21 according to the selection in the facets
Hits ?▲ |
Authors |
Title |
Venue |
Year |
Link |
Author keywords |
61 | Steven Bellman, Anna Kemp, Hanadi Haddad, Duane Varan |
The effectiveness of advergames compared to television commercials and interactive commercials featuring advergames. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Comput. Hum. Behav. ![In: Comput. Hum. Behav. 32, pp. 276-283, 2014. The full citation details ...](Pics/full.jpeg) |
2014 |
DBLP DOI BibTeX RDF |
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36 | Anton Gustafsson, Magnus Bång, Mattias Svahn |
Power explorer: a casual game style for encouraging long term behavior change among teenagers. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Advances in Computer Entertainment Technology ![In: Proceedings of the International Conference on Advances in Computer Entertainment Technology, ACE 2009, Athens, Greece, October 29-31, 2009, pp. 182-189, 2009, ACM, 978-1-60558-864-3. The full citation details ...](Pics/full.jpeg) |
2009 |
DBLP DOI BibTeX RDF |
advergames, persuasive games, serious games, energy conservation, pervasive games, behavior change |
33 | Stuart J. Barnes |
Virtual worlds as a medium for advertising. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Data Base ![In: Data Base 38(4), pp. 45-55, 2007. The full citation details ...](Pics/full.jpeg) |
2007 |
DBLP DOI BibTeX RDF |
virtual world, marketing, online game, second life, advertising, MMOG |
31 | Martin Egger, Arnd Florack, Christian Hübel |
How placement affects brand preferences in advergames: A test of inhibition and facilitation processes during search. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Comput. Hum. Behav. ![In: Comput. Hum. Behav. 134, pp. 107328, 2022. The full citation details ...](Pics/full.jpeg) |
2022 |
DBLP DOI BibTeX RDF |
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31 | Yoon Hi Sung, Wei-Na Lee |
Doing good while playing: The impact of prosocial advergames on consumer response. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Comput. Hum. Behav. ![In: Comput. Hum. Behav. 106, pp. 106244, 2020. The full citation details ...](Pics/full.jpeg) |
2020 |
DBLP DOI BibTeX RDF |
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31 | Vanissa Wanick, Rima Dunn, Ashok Ranchhod, Gary B. Wills |
Analysing cross-cultural design in advergames: a comparison between the UK and Brazil. ![Search on Bibsonomy](Pics/bibsonomy.png) |
EAI Endorsed Trans. Serious Games ![In: EAI Endorsed Trans. Serious Games 5(17), pp. e1, 2019. The full citation details ...](Pics/full.jpeg) |
2019 |
DBLP DOI BibTeX RDF |
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31 | Sreejesh S., M. R. Anusree, Abhilash Ponnam |
Does game rules work as a game changer? Analyzing the effect of rule orientation on brand attention and memory in advergames. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Comput. Hum. Behav. ![In: Comput. Hum. Behav. 81, pp. 325-339, 2018. The full citation details ...](Pics/full.jpeg) |
2018 |
DBLP DOI BibTeX RDF |
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31 | Heejun Lee, Chang-Hoan Cho |
An application of brand personality to advergames: The effect of company attributes on advergame personality. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Comput. Hum. Behav. ![In: Comput. Hum. Behav. 69, pp. 235-245, 2017. The full citation details ...](Pics/full.jpeg) |
2017 |
DBLP DOI BibTeX RDF |
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31 | Sreejesh S., M. R. Anusree |
Effects of cognition demand, mode of interactivity and brand anthropomorphism on gamers' brand attention and memory in advergames. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Comput. Hum. Behav. ![In: Comput. Hum. Behav. 70, pp. 575-588, 2017. The full citation details ...](Pics/full.jpeg) |
2017 |
DBLP DOI BibTeX RDF |
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31 | Valerie Verdoodt, Damian Clifford, Eva Lievens |
Toying with children's emotions, the new game in town? The legality of advergames in the EU. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Comput. Law Secur. Rev. ![In: Comput. Law Secur. Rev. 32(4), pp. 599-614, 2016. The full citation details ...](Pics/full.jpeg) |
2016 |
DBLP DOI BibTeX RDF |
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31 | Khim Yong Goh, Jerry Wenjie Ping |
Engaging Consumers with Advergames: An Experimental Evaluation of Interactivity, Fit and Expectancy. ![Search on Bibsonomy](Pics/bibsonomy.png) |
J. Assoc. Inf. Syst. ![In: J. Assoc. Inf. Syst. 15(7), pp. 2, 2014. The full citation details ...](Pics/full.jpeg) |
2014 |
DBLP DOI BibTeX RDF |
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31 | Hye-Jin Paek, Elizabeth Taylor Quilliam, Sookyong Kim, Lorraine J. Weatherspoon, Nora J. Rifon, Mira Lee |
Characteristics of food advergames that reach children and the nutrient quality of the foods they advertise. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Internet Res. ![In: Internet Res. 24(1), 2014. The full citation details ...](Pics/full.jpeg) |
2014 |
DBLP BibTeX RDF |
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31 | Floor Aarnoutse, Linda Peursum, Fabiano Dalpiaz |
The evolution of advergames development: A study in the Netherlands. ![Search on Bibsonomy](Pics/bibsonomy.png) |
GEM ![In: 2014 IEEE Games Media Entertainment, GEM 2014, Toronto, ON, Canada, October 22-24, 2014, pp. 1-8, 2014, IEEE, 978-1-4799-7545-7. The full citation details ...](Pics/full.jpeg) |
2014 |
DBLP DOI BibTeX RDF |
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31 | Marcelo Henriques de Albuquerque Pessoa, Anderson Diego Farias da Silva, Fernando Gomes de Paiva Júnior |
Advergames e Inovação no Turismo: O Caso do Projeto Brasil, Curta Pernambuco. ![Search on Bibsonomy](Pics/bibsonomy.png) |
CONF-IRM ![In: CONF-IRM 2013, The International Conference on Information Resources Management: Managing IT in a Consumerized IT World, Natal, Brazil, May 22-24, 2013, pp. 15, 2013. The full citation details ...](Pics/full.jpeg) |
2013 |
DBLP BibTeX RDF |
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31 | Yung Kyun Choi, Jung-Gyo Lee |
The Persuasive Effects of Character Presence and Product Type on Responses to Advergames. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Cyberpsychology Behav. Soc. Netw. ![In: Cyberpsychology Behav. Soc. Netw. 15(9), pp. 503-506, 2012. The full citation details ...](Pics/full.jpeg) |
2012 |
DBLP DOI BibTeX RDF |
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31 | Badri Munir Sukoco, Wann-Yih Wu |
The effects of advergames on consumer telepresence and attitudes: A comparison of products with search and experience attributes. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Expert Syst. Appl. ![In: Expert Syst. Appl. 38(6), pp. 7396-7406, 2011. The full citation details ...](Pics/full.jpeg) |
2011 |
DBLP DOI BibTeX RDF |
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31 | Michelle L. Gross |
Advergames and the effects of game-product congruity. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Comput. Hum. Behav. ![In: Comput. Hum. Behav. 26(6), pp. 1259-1265, 2010. The full citation details ...](Pics/full.jpeg) |
2010 |
DBLP DOI BibTeX RDF |
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31 | Seung-A. Annie Jin |
Effects of 3D Virtual Haptics Force Feedback on Brand Personality Perception: The Mediating Role of Physical Presence in Advergames. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Cyberpsychology Behav. Soc. Netw. ![In: Cyberpsychology Behav. Soc. Netw. 13(3), pp. 307-311, 2010. The full citation details ...](Pics/full.jpeg) |
2010 |
DBLP DOI BibTeX RDF |
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31 | Jerry Wenjie Ping, Khim Yong Goh, Hock-Hai Teo |
Engaging Consumers with Advergames: an Experimental Evaluation of Interactivity, Relevancy and Expectancy. ![Search on Bibsonomy](Pics/bibsonomy.png) |
ICIS ![In: Proceedings of the International Conference on Information Systems, ICIS 2010, Saint Louis, Missouri, USA, December 12-15, 2010, pp. 221, 2010, Association for Information Systems, 978-0-615-41898-8. The full citation details ...](Pics/full.jpeg) |
2010 |
DBLP BibTeX RDF |
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31 | Calin Gurau |
The Influence of Advergames on Players' Behaviour: An Experimental Study. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Electron. Mark. ![In: Electron. Mark. 18(2), pp. 106-116, 2008. The full citation details ...](Pics/full.jpeg) |
2008 |
DBLP DOI BibTeX RDF |
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31 | Susan B. Kretchmer |
Changing Views of Commercialization in Digital Games: In-Game Advertising and Advergames as Worlds in Play. ![Search on Bibsonomy](Pics/bibsonomy.png) |
DiGRA Conference ![In: Digital Games Research Conference 2005, Changing Views: Worlds in Play, June 16-20, 2005, Vancouver, British Columbia, Canada, 2005. The full citation details ...](Pics/full.jpeg) |
2005 |
DBLP BibTeX RDF |
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