Search results for "advergames"

Hits ?▲	Authors	Title	Venue	Year	Link	Author keywords
61	Steven Bellman, Anna Kemp, Hanadi Haddad, Duane Varan	The effectiveness of advergames compared to television commercials and interactive commercials featuring advergames.	Comput. Hum. Behav.	2014	DBLP DOI BibTeX RDF
36	Anton Gustafsson, Magnus Bång, Mattias Svahn	Power explorer: a casual game style for encouraging long term behavior change among teenagers.	Advances in Computer Entertainment Technology	2009	DBLP DOI BibTeX RDF	advergames, persuasive games, serious games, energy conservation, pervasive games, behavior change
33	Stuart J. Barnes	Virtual worlds as a medium for advertising.	Data Base	2007	DBLP DOI BibTeX RDF	virtual world, marketing, online game, second life, advertising, MMOG
31	Martin Egger, Arnd Florack, Christian Hübel	How placement affects brand preferences in advergames: A test of inhibition and facilitation processes during search.	Comput. Hum. Behav.	2022	DBLP DOI BibTeX RDF
31	Yoon Hi Sung, Wei-Na Lee	Doing good while playing: The impact of prosocial advergames on consumer response.	Comput. Hum. Behav.	2020	DBLP DOI BibTeX RDF
31	Vanissa Wanick, Rima Dunn, Ashok Ranchhod, Gary B. Wills	Analysing cross-cultural design in advergames: a comparison between the UK and Brazil.	EAI Endorsed Trans. Serious Games	2019	DBLP DOI BibTeX RDF
31	Sreejesh S., M. R. Anusree, Abhilash Ponnam	Does game rules work as a game changer? Analyzing the effect of rule orientation on brand attention and memory in advergames.	Comput. Hum. Behav.	2018	DBLP DOI BibTeX RDF
31	Heejun Lee, Chang-Hoan Cho	An application of brand personality to advergames: The effect of company attributes on advergame personality.	Comput. Hum. Behav.	2017	DBLP DOI BibTeX RDF
31	Sreejesh S., M. R. Anusree	Effects of cognition demand, mode of interactivity and brand anthropomorphism on gamers' brand attention and memory in advergames.	Comput. Hum. Behav.	2017	DBLP DOI BibTeX RDF
31	Valerie Verdoodt, Damian Clifford, Eva Lievens	Toying with children's emotions, the new game in town? The legality of advergames in the EU.	Comput. Law Secur. Rev.	2016	DBLP DOI BibTeX RDF
31	Khim Yong Goh, Jerry Wenjie Ping	Engaging Consumers with Advergames: An Experimental Evaluation of Interactivity, Fit and Expectancy.	J. Assoc. Inf. Syst.	2014	DBLP DOI BibTeX RDF
31	Hye-Jin Paek, Elizabeth Taylor Quilliam, Sookyong Kim, Lorraine J. Weatherspoon, Nora J. Rifon, Mira Lee	Characteristics of food advergames that reach children and the nutrient quality of the foods they advertise.	Internet Res.	2014	DBLP BibTeX RDF
31	Floor Aarnoutse, Linda Peursum, Fabiano Dalpiaz	The evolution of advergames development: A study in the Netherlands.	GEM	2014	DBLP DOI BibTeX RDF
31	Marcelo Henriques de Albuquerque Pessoa, Anderson Diego Farias da Silva, Fernando Gomes de Paiva Júnior	Advergames e Inovação no Turismo: O Caso do Projeto Brasil, Curta Pernambuco.	CONF-IRM	2013	DBLP BibTeX RDF
31	Yung Kyun Choi, Jung-Gyo Lee	The Persuasive Effects of Character Presence and Product Type on Responses to Advergames.	Cyberpsychology Behav. Soc. Netw.	2012	DBLP DOI BibTeX RDF
31	Badri Munir Sukoco, Wann-Yih Wu	The effects of advergames on consumer telepresence and attitudes: A comparison of products with search and experience attributes.	Expert Syst. Appl.	2011	DBLP DOI BibTeX RDF
31	Michelle L. Gross	Advergames and the effects of game-product congruity.	Comput. Hum. Behav.	2010	DBLP DOI BibTeX RDF
31	Seung-A. Annie Jin	Effects of 3D Virtual Haptics Force Feedback on Brand Personality Perception: The Mediating Role of Physical Presence in Advergames.	Cyberpsychology Behav. Soc. Netw.	2010	DBLP DOI BibTeX RDF
31	Jerry Wenjie Ping, Khim Yong Goh, Hock-Hai Teo	Engaging Consumers with Advergames: an Experimental Evaluation of Interactivity, Relevancy and Expectancy.	ICIS	2010	DBLP BibTeX RDF
31	Calin Gurau	The Influence of Advergames on Players' Behaviour: An Experimental Study.	Electron. Mark.	2008	DBLP DOI BibTeX RDF
31	Susan B. Kretchmer	Changing Views of Commercialization in Digital Games: In-Game Advertising and Advergames as Worlds in Play.	DiGRA Conference	2005	DBLP BibTeX RDF