Search results for "web-advertising"

Hits ?▲	Authors	Title	Venue	Year	Link	Author keywords
89	Jeffrey Parsons, Katherine Gallagher, K. Dale Foster	Messages in the Medium: An Experimental Investigation of Web Advertising Effectiveness and Attitudes toward Web Content.	HICSS	2000	DBLP DOI BibTeX RDF
85	Teng-Kai Fan, Chia-Hui Chang	Sentiment-Oriented Contextual Advertising.	ECIR	2009	DBLP DOI BibTeX RDF	Marketing, Web Advertising, Sentiment Detection
63	Soon Seok Kim, Sung Kwon Kim, Hong-Jin Park	New Approach for Secure and Efficient Metering in the Web Advertising.	ICCSA (1)	2004	DBLP DOI BibTeX RDF	Security, WWW, Web Advertising, Metering
60	JungKook Lee, Juline E. Mills	Exploring the Use and Measurement of Web Advertising: Korean Perception of U.S. State Tourism Organizations.	ENTER	2005	DBLP DOI BibTeX RDF	Interactive Advertising Model, State Tourism Organizations, Structural Equation Model, Web Advertising, Confirmatory Factor Analysis
50	Andrei Z. Broder, Evgeniy Gabrilovich, Vanja Josifovski	Information retrieval challenges in computational advertising.	SIGIR	2010	DBLP DOI BibTeX RDF	sponsored search, online advertising, content match
47	Andrei Z. Broder, Massimiliano Ciaramita, Marcus Fontoura, Evgeniy Gabrilovich, Vanja Josifovski, Donald Metzler, Vanessa Murdock 0001, Vassilis Plachouras	To swing or not to swing: learning when (not) to advertise.	CIKM	2008	DBLP DOI BibTeX RDF	ad selection, result quality prediction, web advertising
33	Viktor Krammer	An Effective Defense against Intrusive Web Advertising.	PST	2008	DBLP DOI BibTeX RDF
31	Sanjay Mittal, Rahul Gupta, Mukesh K. Mohania, Shyam K. Gupta 0001, Mizuho Iwaihara, Tharam S. Dillon	Detecting Frauds in Online Advertising Systems.	EC-Web	2006	DBLP DOI BibTeX RDF
29	Kai Wang 0038, Eric T. G. Wang, Cheng-Kiang Farn	Influence of Web Advertising Strategies, Consumer Goal-Directedness, and Consumer Involvement on Web Advertising Effectiveness.	Int. J. Electron. Commer.	2009	DBLP DOI BibTeX RDF
26	Anirban Dasgupta 0001, Arpita Ghosh, Hamid Nazerzadeh, Prabhakar Raghavan	Online story scheduling in web advertising.	SODA	2009	DBLP DOI BibTeX RDF
25	Yong Beom Kim, Hyung Chul Joo, Bong Gyou Lee	How to Forecast Behavioral Effects on Mobile Advertising in the Smart Environment using the Technology Acceptance Model and Web Advertising Effect Model.	KSII Trans. Internet Inf. Syst.	2016	DBLP DOI BibTeX RDF
25	Xianjin Zha, Jing Li, Yalan Yan	Advertising value and credibility transfer: attitude towards web advertising and online information acquisition.	Behav. Inf. Technol.	2015	DBLP DOI BibTeX RDF
25	Yoo Jung Kim, JinYoung Han	Why smartphone advertising attracts customers: A model of Web advertising, flow, and personalization.	Comput. Hum. Behav.	2014	DBLP DOI BibTeX RDF
25	Yoo Jung Kim, JinYoung Han	Corrigendum to "Why smartphone advertising attracts customers: A model of Web advertising, flow, and personalization" [Computers in Human Behavior 33 (2014) 256-269].	Comput. Hum. Behav.	2014	DBLP DOI BibTeX RDF
20	Nobukazu Matake, Tomoyuki Hiroyasu, Mitsunori Miki, Tomoharu Senda	Multiobjective clustering with automatic k-determination for large-scale data.	GECCO	2007	DBLP DOI BibTeX RDF	data mining, multi-objective optimization, speedup technique, pattern recognition and classification
20	Aris Anagnostopoulos, Andrei Z. Broder, Evgeniy Gabrilovich, Vanja Josifovski, Lance Riedel	Just-in-time contextual advertising.	CIKM	2007	DBLP DOI BibTeX RDF	text classification, text summarization
19	Susan G. Barwick, Wen-Ai Jackson, Keith M. Martin	A General Approach to Robust Web Metering.	Des. Codes Cryptogr.	2005	DBLP DOI BibTeX RDF	metering schemes, web metering, information theoretic bounds, geometric constructions
18	Teng-Kai Fan, Chia-Hui Chang	Blogger-centric contextual advertising.	CIKM	2009	DBLP DOI BibTeX RDF	machine learning, blog, marketing, web advertising, intention recognition, sentiment detection
18	Yuko Sakurai, Atsushi Iwasaki, Yasumasa Saito, Makoto Yokoo	Gsp-exr: gsp protocol with an exclusive right for keyword auctions.	WWW	2008	DBLP DOI BibTeX RDF	electronic commerce, mechanism design, web advertising, keyword auction
18	Matthew Richardson, Ewa Dominowska, Robert Ragno	Predicting clicks: estimating the click-through rate for new ads.	WWW	2007	DBLP DOI BibTeX RDF	CPC, CTR, paid search, ranking, sponsored search, web advertising, click-through rate
18	Anísio Lacerda, Marco Cristo, Marcos André Gonçalves, Weiguo Fan, Nivio Ziviani, Berthier A. Ribeiro-Neto	Learning to advertise.	SIGIR	2006	DBLP DOI BibTeX RDF	genetic programming, web advertising
18	Milind Dawande, Subodha Kumar, Chelliah Sriskandarajah	Scheduling Web Advertisements: A Note on the Minspace Problem.	J. Sched.	2005	DBLP DOI BibTeX RDF	scheduling, approximation algorithms, web advertising
18	Ari Freund 0001, Joseph Naor	Approximating the Advertisement Placement Problem.	J. Sched.	2004	DBLP DOI BibTeX RDF	scheduling, approximation algorithms, web-advertising
18	Sung Min Bae, Sang-Chan Park, Sung Ho Ha	Fuzzy Web Ad Selector Based on Web Usage Mining.	IEEE Intell. Syst.	2003	DBLP DOI BibTeX RDF	e-newspaper, data mining, Web usage mining, fuzzy rules, fuzzy inference, Web advertising
18	Eloisa Vargiu, Mirko Urru	Exploiting web scraping in a collaborative filtering- based approach to web advertising.	Artif. Intell. Res.	2013	DBLP DOI BibTeX RDF
15	Chandrasekar Subramaniam, Michael J. Shaw, David M. Gardner	Product Marketing and Channel Management in Electronic Commerce.	Inf. Syst. Frontiers	2000	DBLP DOI BibTeX RDF	electronic commerce strategy, web channel management
14	Kota Tsubouchi, Kenta Taoka, Kaori Ikematsu, Shota Yamanaka, Koya Narumi, Yasuhiro Kawahara	Eye-tracking AD: Cutting-Edge Web Advertising on Smartphone Aligned with User's Gaze.	PerCom Workshops	2024	DBLP DOI BibTeX RDF
14	Ryuta Yamashita, Tadaaki Shimizu, Natsuki Yoshinaka, Rintaro Kataoka, Naoki Sawada	Examining the Effective of Web Advertising on Pupil Size.	HCC	2022	DBLP DOI BibTeX RDF
14	Nalabala Deepika, Nirupama Bhat Mundukur	Predicting the E-Commerce Companies Stock with the Aid of Web Advertising via Search Engine and Social Media.	Rev. d'Intelligence Artif.	2020	DBLP DOI BibTeX RDF
14	Donovan Riaño, Rodrigo Piñon, Guillermo Molero-Castillo, Everardo Bárcenas, Alejandro Velázquez-Mena	Regular Expressions for Web Advertising Detection Based on an Automatic Sliding Algorithm.	Program. Comput. Softw.	2020	DBLP DOI BibTeX RDF
14	Susanne Albers, Achim Passen	New Online Algorithms for Story Scheduling in Web Advertising.	Algorithmica	2019	DBLP DOI BibTeX RDF
14	Edyta Abramek, Anna Soltysik-Piorunkiewicz, Artur Strzelecki	Technical and Social Reasons for Blocking Web Advertising in the Context of Sustainable Development of E-Business.	BIR Workshops	2019	DBLP BibTeX RDF
14	Vanja Josifovski, Andrei Z. Broder	Web Advertising.	Encyclopedia of Database Systems (2nd ed.)	2018	DBLP DOI BibTeX RDF
14		Web Advertising.	Encyclopedia of Machine Learning and Data Mining	2017	DBLP DOI BibTeX RDF
14	Anna Lewandowska, Jaroslaw Jankowski	The negative impact of visual web advertising content on cognitive process: towards quantitative evaluation.	Int. J. Hum. Comput. Stud.	2017	DBLP DOI BibTeX RDF
14	Bulganmaa Togookhuu, Junxing Zhang, Wuyungerile Li	Mongolian Internet Consumers' Attitude Towards Web Advertising.	MUE/FutureTech	2017	DBLP DOI BibTeX RDF
14	Abubaker Shaouf, Kevin Lü 0001, Xiaoying Li	The effect of web advertising visual design on online purchase intention: An examination across gender.	Comput. Hum. Behav.	2016	DBLP DOI BibTeX RDF
14	Yuriko Yamaguchi, Mimpei Morishita, Yoichi Inagaki, Reyn Y. Nakamoto, Jianwei Zhang 0002, Junichi Aoi, Shinsuke Nakajima	Web advertising recommender system based on estimating users' latent interests.	iiWAS	2016	DBLP DOI BibTeX RDF
14	Tie-Yan Liu, Weidong Ma, Tao Qin 0001, Pingzhong Tang, Guang Yang 0020, Bo Zheng	Online Non-Preemptive Story Scheduling in Web Advertising.	AAMAS	2016	DBLP BibTeX RDF
14	Issei Komatsu, Masanori Takagi, Keizo Yamada, Jun Sasaki	Strategy to Activate Rural Areas Using Web Advertising and Social Networks.	SoMeT	2014	DBLP DOI BibTeX RDF
14	Matthias Galster, Dan Tofan	Exploring web advertising to attract industry professionals for software engineering surveys.	CESI	2014	DBLP DOI BibTeX RDF
14	Susanne Albers, Achim Passen	New Online Algorithms for Story Scheduling in Web Advertising.	ICALP (2)	2013	DBLP DOI BibTeX RDF
14	Markos Zampoglou, Athanasios G. Malamos, Emmanuel Sardis, Anastasios D. Doulamis, Kostas Kapetanakis, Konstantinos Kontakis, Vrettos Moulos, George Vafiadis	A Content-Aware Cloud Platform for Virtual Reality Web Advertising.	Intelligent Environments (Workshops)	2013	DBLP DOI BibTeX RDF
14	Leyi Song, Xueqing Gong, Xiaofeng He, Rong Zhang 0002, Aoying Zhou	Multi-Stage Malicious Click Detection on Large Scale Web Advertising Data.	BD3@VLDB	2013	DBLP BibTeX RDF
14	Zhou Li 0001, Kehuan Zhang, Yinglian Xie, Fang Yu 0002, XiaoFeng Wang 0001	Knowing your enemy: understanding and detecting malicious web advertising.	CCS	2012	DBLP DOI BibTeX RDF
14	Badrish Chandramouli, Jonathan Goldstein, Songyun Duan	Temporal Analytics on Big Data for Web Advertising.	ICDE	2012	DBLP DOI BibTeX RDF
14	Yong Wang, Daniel Burgener, Aleksandar Kuzmanovic, Gabriel Maciá-Fernández	Understanding the Network and User-Targeting Properties of Web Advertising Networks.	ICDCS	2011	DBLP DOI BibTeX RDF
14		Web Advertising.	Encyclopedia of Machine Learning	2010	DBLP DOI BibTeX RDF
14	Chen-Su Fu, Wann-Yih Wu	The means-end cognitions of web advertising: a cross-cultural comparison.	Online Inf. Rev.	2010	DBLP DOI BibTeX RDF
14	Pao-Lien Wei, Jen-Hung Huang, Gwo-Hshiung Tzeng, Shwu-Ing Wu	Causal Modeling of Web-Advertising Effects by Improving SEM Based on DEMATEL Technique.	Int. J. Inf. Technol. Decis. Mak.	2010	DBLP DOI BibTeX RDF
14	Yongqiang Sun, Kai H. Lim, Chunping Jiang, Jerry Zeyu Peng, Xiaojian Chen	Do males and females think in the same way? An empirical investigation on the gender differences in Web advertising evaluation.	Comput. Hum. Behav.	2010	DBLP DOI BibTeX RDF
14	Ricardo Baeza-Yates	Web Advertising.	EC-Web	2010	DBLP DOI BibTeX RDF
14	Vanja Josifovski, Andrei Z. Broder	Web Advertising.	Encyclopedia of Database Systems	2009	DBLP DOI BibTeX RDF
14	Hila Becker, Andrei Z. Broder, Evgeniy Gabrilovich, Vanja Josifovski, Bo Pang 0001	What happens after an ad click?: quantifying the impact of landing pages in web advertising.	CIKM	2009	DBLP DOI BibTeX RDF	landing page taxonomy, online advertising
14	Evgeniy Gabrilovich	AI in Web Advertising: Picking the Right Ad Ten Thousand Times a Second.	Canadian AI	2009	DBLP DOI BibTeX RDF
14	Ping Zhang 0002, Youngseek Kim	Web Advertising: What do We Know about its Acceptance and Impacts? - a Meta-Analysis of the literature.	PACIS	2008	DBLP BibTeX RDF
14	Przemyslaw Kazienko, Michal Adamski	AdROSA - Adaptive personalization of web advertising.	Inf. Sci.	2007	DBLP DOI BibTeX RDF
14	Soon-Seok Kim	Secure and Robust Metering in the Web Advertising.	J. Inform. and Commun. Convergence Engineering	2007	DBLP BibTeX RDF
14	Ahmed Metwally 0001, Divyakant Agrawal, Amr El Abbadi, Qi Zheng	On Hit Inflation Techniques and Detection in Streams of Web Advertising Networks.	ICDCS	2007	DBLP DOI BibTeX RDF
14	Przemyslaw Kazienko	Multi-agent System for Web Advertising.	KES (2)	2005	DBLP DOI BibTeX RDF
14	Ahmed Metwally 0001, Divyakant Agrawal, Amr El Abbadi	Using Association Rules for Fraud Detection in Web Advertising Networks. (PDF / PS)	VLDB	2005	DBLP BibTeX RDF
14	Lori D. Wolin, Pradeep K. Korgaonkar	Web advertising: gender differences in beliefs, attitudes and behavior.	Internet Res.	2003	DBLP DOI BibTeX RDF
14	Fethi Calisir	Web advertising vs other media: young consumers' view.	Internet Res.	2003	DBLP DOI BibTeX RDF
14	Jens Fröhle	Web Advertising, Nutzerprofile und Teledienstedatenschutz.		2003	RDF
14	Atsuyoshi Nakamura	Improvements in practical aspects of optimally scheduling web advertising.	WWW	2002	DBLP DOI BibTeX RDF	on-line advertisement, optimization, world-wide web, electronic commerce, inventory management
14	Nichaya Sukpanich, Lei-da Chen	Measuring Consumers' Attitudes to Web Advertising.	Electron. Mark.	1999	DBLP DOI BibTeX RDF
14	Marc Langheinrich, Atsuyoshi Nakamura, Naoki Abe, Tomonari Kamba, Yoshiyuki Koseki	Unintrusive Customization Techniques for Web Advertising.	Comput. Networks	1999	DBLP DOI BibTeX RDF
14	Vinod Anupam, Alain J. Mayer, Kobbi Nissim, Benny Pinkas, Michael K. Reiter	On the Security of Pay-per-Click and Other Web Advertising Schemes.	Comput. Networks	1999	DBLP DOI BibTeX RDF
14	Michael K. McCandless	Internet Services: Web Advertising.	IEEE Intell. Syst.	1998	DBLP DOI BibTeX RDF
14	Ronald R. Yager	Intelligent agents for World Wide Web advertising decisions.	Int. J. Intell. Syst.	1997	DBLP DOI BibTeX RDF
12	Ombretta Gaggi, Augusto Celentano	Modelling Synchronized Hypermedia Presentations.	Multim. Tools Appl.	2005	DBLP DOI BibTeX RDF	interactive multimedia presentation, World Wide Web, media synchronization, hypermedia design
10	Moshe Babaioff, Jason D. Hartline, Robert D. Kleinberg	Selling ad campaigns: online algorithms with cancellations.	EC	2009	DBLP DOI BibTeX RDF	costly decision revocation, selling advertisements, online algorithms, matroids, knapsack
10	Tao Cheng, Shuicai Shi, Xueqiang Lv	Design and Realization of Advertisement Promotion Based on the Content of Webpage.	KSEM	2007	DBLP DOI BibTeX RDF	Tongyici Cilin, Thematic Words, Matching Rate, Web Data Extraction