Search results for "advertising"

Hits ?▲	Authors	Title	Venue	Year	Link	Author keywords
26	Guangyi Xiao, Zhiguo Gong	Personalized Delivery of On-Line Search Advertisement Based on User Interests.	APWeb/WAIM	2009	DBLP DOI BibTeX RDF
26	David J. Martin 0001, Johannes Gehrke, Joseph Y. Halpern	Toward Expressive and Scalable Sponsored Search Auctions.	ICDE	2008	DBLP DOI BibTeX RDF
26	José-María Sánchez, Juan-Carlos Cano, Carlos Miguel Tavares Calafate, Pietro Manzoni	BlueMall: a bluetooth-based advertisement system for commercial areas.	PM2HW2N	2008	DBLP DOI BibTeX RDF	BlueMall, java, ubiquitous computing, bluetooth, Context-aware systems
26	Hongbo Jiang 0001, Shudong Jin	Adaptive strategies for efficiently locating internet-based servers in MANETs.	MSWiM	2005	DBLP DOI BibTeX RDF	controlled flooding, mobile ad hoc networks, search algorithms
26	Byungjoon Yoo, Vidyanand Choudhary, Tridas Mukhopadhyay	Pricing Strategies for Electronic B2B Marketplaces with Two-Sided Network Externalities.	HICSS	2002	DBLP DOI BibTeX RDF
26	Matthias Wolf 0001, Heinrich Niemann	Form--Based Localization of the Destination Address Block on Complex Envelopes.	ICDAR	1997	DBLP DOI BibTeX RDF
26	Forbes J. Burkowski, Michael A. Shepherd, Carolyn R. Watters	Delivery of electronic news: a broadband application.	CASCON	1994	DBLP BibTeX RDF	World Wide Web (WWW)
25	John Krumm	Ubiquitous Advertising: The Killer Application for the 21st Century.	IEEE Pervasive Comput.	2011	DBLP DOI BibTeX RDF	ubiquitous computing, pervasive computing, advertising
25	Gerard Hermet, Jacques Combet	Mobile Internet Monetization: A Methodology to Monitor in Real Time the Cellular Subscriber Transactional Itinerary, from Mobile Advertising Exposure to Actual Purchase.	ICMB	2011	DBLP DOI BibTeX RDF	Web Audience Measurement, Monetization, NIS, Passive Consumer Panel, Internet Protocol, Mobile Internet, Mobile advertising
25	Charles Day	Fixing Internet Advertising: What Would Donald Draper Do?	Comput. Sci. Eng.	2010	DBLP DOI BibTeX RDF	advertising online, Internet computing, website usability
25	Arpita Ghosh, Amin Sayedi	Expressive auctions for externalities in online advertising.	WWW	2010	DBLP DOI BibTeX RDF	auction design, expressive auctions, online advertising, externalities
25	Andrei Z. Broder, Peter Ciccolo, Marcus Fontoura, Evgeniy Gabrilovich, Vanja Josifovski, Lance Riedel	Search advertising using web relevance feedback.	CIKM	2008	DBLP DOI BibTeX RDF	web search, relevance, online advertising
25	Wilkey Wong, Ximena Uribe-Zarain, Roberta Golinkoff, Kelly Fisher, Kathy Hirsh-Pasek	Parents' views of the benefits claimed in educational toy advertising.	IDC	2008	DBLP DOI BibTeX RDF	parental perceptions, toy packaging, advertising, influence, purchasing, cognitive development, sensory
25	Xiang Shen, Huaping Chen 0001	An Empirical Study of What Drives Consumers to Use Mobile Advertising in China.	GPC Workshops	2008	DBLP DOI BibTeX RDF	Structural Equitation Modeling, Mobile Commerce, Acceptance, Mobile Advertising, Theory of Planned behavior
25	Eric K. Clemons, Steve Barnett, Arjun Appadurai	The future of advertising and the value of social network websites: some preliminary examinations.	ICEC	2007	DBLP DOI BibTeX RDF	digital culture, virtual self, virtual worlds, online advertising
25	Juan Feng, Xiaoquan (Michael) Zhang	Dynamic price competition on the internet: advertising auctions.	EC	2007	DBLP DOI BibTeX RDF	Markov perfect equilibrium, edgeworth cycle, price war, search engine, online advertising, collusion, keyword auction
23	Zhenhui Li, Ding Zhou, Yun-Fang Juan, Jiawei Han 0001	Keyword extraction for social snippets.	WWW	2010	DBLP DOI BibTeX RDF	social snippets, online advertising, keyword extraction
23	Bernard J. Jansen, Lauren Solomon	Gender demographic targeting in sponsored search.	CHI	2010	DBLP DOI BibTeX RDF	gender personalization, ppc, target audience description, gender, sponsored search, pay-per-click, keyword advertising
23	Erik Vee, Sergei Vassilvitskii, Jayavel Shanmugasundaram	Optimal online assignment with forecasts.	EC	2010	DBLP DOI BibTeX RDF	computational advertising, guaranteed delivery, online matching
23	Qi Guo 0002, Eugene Agichtein	Ready to buy or just browsing?: detecting web searcher goals from interaction data.	SIGIR	2010	DBLP DOI BibTeX RDF	search advertising, search behavior modeling, user intent inference
23	Wanhong Xu, Eren Manavoglu, Erick Cantú-Paz	Temporal click model for sponsored search.	SIGIR	2010	DBLP DOI BibTeX RDF	sponsored search, advertising, bayesian model, externalities, click-through rate, click log analysis
23	Ning Liu 0001, Jun Yan 0001, Dou Shen, Depin Chen, Zheng Chen 0001, Ying Li	Learning to rank audience for behavioral targeting.	SIGIR	2010	DBLP DOI BibTeX RDF	learning to rank, online advertising, behavioral targeting
23	Alex Penev, Raymond K. Wong 0001	Framework for timely and accurate ads on mobile devices.	CIKM	2009	DBLP DOI BibTeX RDF	monetization, mobile device, search, advertising
23	Roland Stühmer, Darko Anicic, Sinan Sen, Jun Ma, Kay-Uwe Schmidt, Nenad Stojanovic	Lifting Events in RDF from Interactions with Annotated Web Pages.	ISWC	2009	DBLP DOI BibTeX RDF	Event Representation, Semantic Advertising, User Profiling, Complex Event Processing, ECA, RDFa, event-condition-action
23	Xiao Dong, Pei-Luen Patrick Rau	Context Awareness and Perceived Interactivity in Multimedia Computing.	HCI (3)	2009	DBLP DOI BibTeX RDF	perceived interactivity, mobile TV advertising, Context awareness
23	Yanlin Peng, Linfeng Zhang, J. Morris Chang, Yong Guan	An Effective Method for Combating Malicious Scripts Clickbots.	ESORICS	2009	DBLP DOI BibTeX RDF	Online Advertising Networks, Network Forensics, Attack Detection, Click Fraud
23	Valentin Robu, Han La Poutré, Sander M. Bohté	The Complex Dynamics of Sponsored Search Markets.	ADMI	2009	DBLP DOI BibTeX RDF	collaborative filtering, complex systems, power laws, sponsored search, community detection, keyword advertising
23	George Lawton	These Are Not Your Father's Widgets.	Computer	2008	DBLP DOI BibTeX RDF	widgets, Internet advertising
23	Martha G. Russell	Benevolence and Effectiveness: Persuasive Technology's Spillover Effects in Retail Settings.	PERSUASIVE	2008	DBLP DOI BibTeX RDF	benevolence, relational exchange, effectiveness, persuasive technologies, engagement, persuasion, advertising, retail, promotion, video display
23	André Melzer, Brad Bushman, Ulrich G. Hofmann	When Items Become Victims: Brand Memory in Violent and Nonviolent Games.	ICEC	2008	DBLP DOI BibTeX RDF	Game violence, in-game advertising, memory, media effects
23	Filip Radlinski, Andrei Z. Broder, Peter Ciccolo, Evgeniy Gabrilovich, Vanja Josifovski, Lance Riedel	Optimizing relevance and revenue in ad search: a query substitution approach.	SIGIR	2008	DBLP DOI BibTeX RDF	relevance, online advertising, revenue
23	Akio Shinohara, Junji Tomita, Tamio Kihara, Shinya Nakajima, Katsuhiko Ogawa	A Huge Screen Interactive Public Media System: Mirai-Tube.	HCI (2)	2007	DBLP DOI BibTeX RDF	interactive advertising, subtle interaction, pattern recognition, ambient displays, interactive public displays
23	Usama M. Fayyad	From mining the web to inventing the new sciences underlying the internet.	KDD	2007	DBLP DOI BibTeX RDF	digital marketing, interactive marketing, micro-economics, on-line communities, data mining, search, applications, data analysis, social media, advertising, internet applications, grand challenges, targeting
23	William I. Chang	Turning data into knowledge: challenges and opportunities at baidu.com.	SIGMOD Conference	2007	DBLP DOI BibTeX RDF	VLDB, asian languages, WWW, NLP, search engine, question-answering, china, online advertising
23	Ismo Rakkolainen, Artur Lugmayr	Immaterial display for interactive advertisements.	Advances in Computer Entertainment Technology	2007	DBLP DOI BibTeX RDF	media technology, interaction, ambient intelligence, display, advertising, fogscreen
23	Anísio Lacerda, Marco Cristo, Marcos André Gonçalves, Weiguo Fan, Nivio Ziviani, Berthier A. Ribeiro-Neto	Learning to advertise.	SIGIR	2006	DBLP DOI BibTeX RDF	genetic programming, web advertising
23	Kongwah Wan, Xin Yan 0001, Changsheng Xu	Automatic mobile sports highlights.	ICME	2005	DBLP DOI BibTeX RDF	a priori decision scheme, automatic mobile sports highlight, sports video highlight, live game, mobile videophone, GPRS network, audio-visual feature, circular buffer, real-time system, 3G network, real-time analysis, mobile advertising
23	Ari Freund 0001, Joseph Naor	Approximating the Advertisement Placement Problem.	J. Sched.	2004	DBLP DOI BibTeX RDF	scheduling, approximation algorithms, web-advertising
23	Sung Min Bae, Sang-Chan Park, Sung Ho Ha	Fuzzy Web Ad Selector Based on Web Usage Mining.	IEEE Intell. Syst.	2003	DBLP DOI BibTeX RDF	e-newspaper, data mining, Web usage mining, fuzzy rules, fuzzy inference, Web advertising
23	Konstantinos Chorianopoulos, George Lekakos, Diomidis Spinellis	Intelligent user interfaces in the living room: usability design for personalized television applications.	IUI	2003	DBLP DOI BibTeX RDF	usability, personalization, advertising, digital television
23	WooYoung Kim, Sven Graupner, Akhil Sahai	A Secure Platform for Peer-to-Peer Computing in the Internet.	HICSS	2002	DBLP DOI BibTeX RDF	advertising service, name virtualization, dynamic registration and lookup, security, Peer-to-Peer, e-services
23	Todd Krupa	Triple play: delivering effective & key communication.	SIGUCCS	2001	DBLP DOI BibTeX RDF	editorial, propaganda, communication, marketing, advertising, news, promotional, public relations
23	Eric K. Clemons, Ravi Aron	Achieving the Optimal Balance between Investment and Quality.	HICSS	2001	DBLP DOI BibTeX RDF	product differentiation, signaling, Advertising, information goods
21	Sukriti Gautam, Ridhima Verma, Suman Kumar	Dynamic Data Advertising and Packet Loss Analysis Using BLE Legacy Advertising.	IEEE Trans. Mob. Comput.	2024	DBLP DOI BibTeX RDF
21	John Dunham, Jiangnan Xu, Konstantinos Papangelis, Nicolas J. LaLone, Michael Saker, David I. Schwartz	Pokémon GO as an Advertising Platform: The Case for Locative Advertising in Location-based Games.	Games Res. Pract.	2024	DBLP DOI BibTeX RDF
21	Jingqi Jiang, Xinggang Luo, Wei Jiang, Zhongliang Zhang	IPTV Advertising Scheduling Methods Considering Advertising Repetition Effects.	IEEE Trans. Engineering Management	2024	DBLP DOI BibTeX RDF
21	Freya De Keyzer, Nathalie Dens, Patrick De Pelsmacker	The processing of native advertising compared to banner advertising: an eye-tracking experiment.	Electron. Commer. Res.	2023	DBLP DOI BibTeX RDF
21	Qingying Li, Hao Ding, Tianqin Shi, Yanli Tang	To share or not to share: the optimal advertising effort with asymmetric advertising effectiveness.	Ann. Oper. Res.	2023	DBLP DOI BibTeX RDF
21	Yash Vekaria, Zubair Shafiq, Savvas Zannettou	Before Blue Birds Became X-tinct: Understanding the Effect of Regime Change on Twitter's Advertising and Compliance of Advertising Policies.	CoRR	2023	DBLP DOI BibTeX RDF
21	Jasper David Brüns, Martin Meißner	Show me that you are advertising: Visual salience of products attenuates detrimental effects of persuasion knowledge activation in influencer advertising.	Comput. Hum. Behav.	2023	DBLP DOI BibTeX RDF
21	Anastasia Sergeeva, Björn Rohles, Verena Distler, Vincent Koenig	"We Need a Big Revolution in Email Advertising": Users' Perception of Persuasion in Permission-based Advertising Emails.	CHI	2023	DBLP DOI BibTeX RDF
21	Dwiki Adisaputra Koerniawan, Andreas Raharto Condrobimo, Hendry Hartono	Scrutinizing Effect of Youtube Video Advertising to Increasing Advertising Value, Flow Experience, Brand Awareness, and Purchase Intention.	ICIMTech	2023	DBLP DOI BibTeX RDF
21	Chenhao Wang, Yao Wang 0003, Shaojie Tang	When Advertising Meets Assortment Planning: Joint Advertising and Assortment Optimization Under Multinomial Logit Model.	COCOA (2)	2023	DBLP DOI BibTeX RDF
21	Aleksandr Farseev	Under the Hood of Social Media Advertising: How Do We use AI Responsibly for Advertising Targeting and Creative Evaluation.	WSDM	2023	DBLP DOI BibTeX RDF
21	Yangsu Liu, Dagui Chen, Zhenzhe Zheng, Zhilin Zhang 0003, Chuan Yu, Fan Wu 0006, Guihai Chen	Boosting Advertising Space: Designing Ad Auctions for Augment Advertising.	WSDM	2023	DBLP DOI BibTeX RDF
21	Yueh-Ning Ku, Mikhail Kuznetsov, Shaunak Mishra, Paloma de Juan	Staging E-Commerce Products for Online Advertising using Retrieval Assisted Image Generation.	AdKDD@KDD	2023	DBLP BibTeX RDF
21	Salma Karray, Guiomar Martín-Herrán, Simon Pierre Sigué	Cooperative advertising in competing supply chains and the long-term effects of retail advertising.	J. Oper. Res. Soc.	2022	DBLP DOI BibTeX RDF
21	Fue Zeng, Ruijuan Wang, Stella Yiyan Li, Zhe Qu	Social Media Advertising through Private Messages and Public Feeds: A Congruency Effect between Communication Channels and Advertising Appeals.	Inf. Manag.	2022	DBLP DOI BibTeX RDF
21	Soichiro Murakami, Peinan Zhang, Sho Hoshino, Hidetaka Kamigaito, Hiroya Takamura, Manabu Okumura	Aspect-based Analysis of Advertising Appeals for Search Engine Advertising.	CoRR	2022	DBLP DOI BibTeX RDF
21	Yanwu Yang, Xin Li 0004, Bernard J. Jansen, Daniel Zeng 0001	Aggregate effects of advertising decisions: a complex systems look at search engine advertising via an experimental study.	CoRR	2022	DBLP DOI BibTeX RDF
21	Dai-Yun Wu, Jih-Hsuan Tammy Lin, Nicholas David Bowman	Watching VR advertising together: How 3D animated agents influence audience responses and enjoyment to VR advertising.	Comput. Hum. Behav.	2022	DBLP DOI BibTeX RDF
21	Soichiro Murakami, Peinan Zhang, Sho Hoshino, Hidetaka Kamigaito, Hiroya Takamura, Manabu Okumura	Aspect-based Analysis of Advertising Appeals for Search Engine Advertising.	NAACL-HLT (Industry Papers)	2022	DBLP DOI BibTeX RDF
21	Junhai Ma, Yalan Hong	Research on manufacturer encroachment with advertising and design of incentive advertising: A game-theoretic approach.	RAIRO Oper. Res.	2021	DBLP DOI BibTeX RDF
21	Laura Herrewijn, Steffi De Jans, Liselot Hudders, Veroline Cauberghe	Leveling up advertising literacy! Investigating the cognitive and motivational effectiveness of a digital game for learning aimed at improving children's advertising literacy.	Electron. Commer. Res. Appl.	2021	DBLP DOI BibTeX RDF
21	Liyi Guo, Junqi Jin, Haoqi Zhang, Zhenzhe Zheng, Zhiye Yang, Zhizhuang Xing, Fei Pan, Fan Wu 0006, Lvyin Niu, Haiyang Xu, Chuan Yu, Yuning Jiang, Xiaoqiang Zhu	We Know What You Want: An Advertising Strategy Recommender System for Online Advertising.	CoRR	2021	DBLP BibTeX RDF
21	Tao Ge 0003, Xiaolong Wu	Accurate Delivery of Online Advertising and the Evaluation of Advertising Effect Based on Big Data Technology.	Mob. Inf. Syst.	2021	DBLP DOI BibTeX RDF
21	Chien-Wen Chen, Wen-Shin Liu, Wen-Kuo Chen, Pi-Ying Hsu, Ya-Ting Tang	Exploring Consumers' Purchase Intention to Social Media Advertising: The Role of Advertising Clicks.	IC4E	2021	DBLP DOI BibTeX RDF
21	Liyi Guo, Junqi Jin, Haoqi Zhang, Zhenzhe Zheng, Zhiye Yang, Zhizhuang Xing, Fei Pan, Lvyin Niu, Fan Wu 0006, Haiyang Xu, Chuan Yu, Yuning Jiang, Xiaoqiang Zhu	We Know What You Want: An Advertising Strategy Recommender System for Online Advertising.	KDD	2021	DBLP DOI BibTeX RDF
21	Wenhua Li, Jiaxin Xiao, Jiaying Huang	Advertising and Lifestyle: A Brief History of Contemporary Chinese Advertising and Lifestyle Transition.	AHFE (18)	2021	DBLP DOI BibTeX RDF
21	Tsu-Pang Hsieh, Chung-Yuan Dye, Kuei Kuei Lai	A dynamic advertising problem when demand is sensitive to the credit period and stock of advertising goodwill.	J. Oper. Res. Soc.	2020	DBLP DOI BibTeX RDF
21	Vilma Todri, Anindya Ghose, Param Vir Singh	Trade-Offs in Online Advertising: Advertising Effectiveness and Annoyance Dynamics Across the Purchase Funnel.	Inf. Syst. Res.	2020	DBLP DOI BibTeX RDF
21	Karine Berthelot-Guiet	The Digital "Advertising Call": An Archeology of Advertising Literacy.	HCI (15)	2020	DBLP DOI BibTeX RDF
21	Shu-Cheng Yang, Chia-Jung Hsu, Yu-Wei Wu	The Impact of Mobile Advertising Content and Advertising Value on User Loyalty: Taking LINE Official Account as an Example.	MISNC/IEMT	2020	DBLP DOI BibTeX RDF
21	Lijiang Bao, Weijun Zhong, Shu-e Mei	Analysis of Advertising Strategy of Enterprises and Advertising Platforms under Clicking Fraud.	EBIMCS	2020	DBLP DOI BibTeX RDF
21	Anna E. Tuchman	Advertising and Demand for Addictive Goods: The Effects of E-Cigarette Advertising.	Mark. Sci.	2019	DBLP DOI BibTeX RDF
21	Nermeen Mekawie, Aly Hany	Understanding The Factors Driving Consumers' Purchase Intention of Over The Counter Medications Using Social Media advertising In Egypt: (A Facebook advertising application for cold and Flu products).	CENTERIS/ProjMAN/HCist	2019	DBLP DOI BibTeX RDF
21	Pedro Antonio Hellín Ortuño	The Cultural Component in Advertising Analysis. A Non-numerical Vision of the Programmatic Advertising.	HCI (14)	2019	DBLP DOI BibTeX RDF
21	Baozhu Feng, Yuguo Lei	Cooperative Advertising Strategies in Search Engine Advertising.	IMMS	2019	DBLP DOI BibTeX RDF
21	Ilsang Ko, Xiaolong Wei, Nan An	An Exploratory Study for Perceived Advertising Value in the Relationship Between Irritation and Advertising Avoidance on the Mobile Social Platforms.	HICSS	2019	DBLP BibTeX RDF
21	Manel Hamouda	Understanding social media advertising effect on consumers' responses: An empirical investigation of tourism advertising on Facebook.	J. Enterp. Inf. Manag.	2018	DBLP DOI BibTeX RDF
21	Yanwu Yang, Xin Li 0004, Daniel Zeng 0001, Bernard J. Jansen	Aggregate effects of advertising decisions: A complex systems look at search engine advertising via an experimental study.	Internet Res.	2018	DBLP DOI BibTeX RDF
21	Amir Farshbaf-Geranmayeh, Masoud Rabbani, Ata Allah Taleizadeh	Channel Coordination with Cooperative Advertising Considering Effect of Advertising on Willingness to Pay.	J. Optim. Theory Appl.	2018	DBLP DOI BibTeX RDF
21	Xiaoyu Li, Xia Zhao, Lakshmi S. Iyer	Investigating of In-app Advertising Features' Impact on Effective Clicks for Different Advertising Formats.	AMCIS	2018	DBLP BibTeX RDF
21	Xiaoyu Li, Xia Zhao, Lakshmi S. Iyer	Investigating of In-app Advertising Features' Impact on Effective Clicks for Different Advertising Formats.	ICIS	2018	DBLP BibTeX RDF
21	Gokhan Aydin, Bilge Karamehmet	A comparative study on attitudes towards SMS advertising and mobile application advertising.	Int. J. Mob. Commun.	2017	DBLP DOI BibTeX RDF
21	Ing-Long Wu, Wei-Hung Hsiao	Involvement, content and interactivity drivers for consumer loyalty in mobile advertising: the mediating role of advertising value.	Int. J. Mob. Commun.	2017	DBLP DOI BibTeX RDF
21	Bilal Aslam, Heikki Karjaluoto	Digital advertising around paid spaces, E-advertising industry's revenue engine: A review and research agenda.	Telematics Informatics	2017	DBLP DOI BibTeX RDF
21	Qinglong Gou, Juzhi Zhang, Juan Zhang, Liang Liang 0001	Nash Equilibria of Co-Operative Advertising Programs with Advertising Threshold Effects.	Int. J. Inf. Technol. Decis. Mak.	2017	DBLP DOI BibTeX RDF
21	Yanwu Yang, Yinghui (Catherine) Yang, Bernard J. Jansen, Mounia Lalmas	Computational Advertising: A Paradigm Shift for Advertising and Marketing?	IEEE Intell. Syst.	2017	DBLP DOI BibTeX RDF
21	Iris Jennes, Wendy Van den Broeck	The Social Construction of Targeted Television Advertising: The Importance of "Social Arrangements" in the Development of Targeted Television Advertising in Flanders.	TVX	2017	DBLP DOI BibTeX RDF
21	Yong Beom Kim, Hyung Chul Joo, Bong Gyou Lee	How to Forecast Behavioral Effects on Mobile Advertising in the Smart Environment using the Technology Acceptance Model and Web Advertising Effect Model.	KSII Trans. Internet Inf. Syst.	2016	DBLP DOI BibTeX RDF
21	Wonsun Shin, Trisha Tsui-Chuan Lin	Who avoids location-based advertising and why? Investigating the relationship between user perceptions and advertising avoidance.	Comput. Hum. Behav.	2016	DBLP DOI BibTeX RDF
21	Xianjin Zha, Jing Li, Yalan Yan	Advertising value and credibility transfer: attitude towards web advertising and online information acquisition.	Behav. Inf. Technol.	2015	DBLP DOI BibTeX RDF
21	Choy-Har Wong, Garry Wei-Han Tan, Boon-In Tan, Keng-Boon Ooi	Mobile advertising: The changing landscape of the advertising industry.	Telematics Informatics	2015	DBLP DOI BibTeX RDF
21	Serra Inci Celebi	How do motives affect attitudes and behaviors toward internet advertising and Facebook advertising?	Comput. Hum. Behav.	2015	DBLP DOI BibTeX RDF
21	Dapeng Liu, Shaochun Xu, Lichao Chen, Chunning Wang	Some observations on online advertising: A new advertising system.	ICIS	2015	DBLP DOI BibTeX RDF
21	Hiroshi Koga	The Trap of Quantification of Advertising Effectiveness: A Preliminary Study of the Ethical Challenges of Native Advertising.	MISNC	2015	DBLP DOI BibTeX RDF
21	Xiaopeng Li, Mario Romero	Playful Advertising: In-Game Advertising for Virtual Reality Games.	SIGRAD	2015	DBLP BibTeX RDF
21	Payam Hanafizadeh, Mehdi Behboudi, Hamideh Mokhtari Hasanabad	Online Advertising Intermediary: How Online Advertising Works?	Int. J. Online Mark.	2014	DBLP DOI BibTeX RDF
21	Shao-Kang Lo, Ai-Yun Hsieh, Yu-Ping Chiu	Keyword advertising is not what you think: Clicking and eye movement behaviors on keyword advertising.	Electron. Commer. Res. Appl.	2014	DBLP DOI BibTeX RDF