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Venues (Conferences, Journals, ...)
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GrowBag graphs for keyword ? (Num. hits/coverage)
Group by:
The graphs summarize 1164 occurrences of 669 keywords
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Results
Found 4019 publication records. Showing 4019 according to the selection in the facets
Hits ?▲ |
Authors |
Title |
Venue |
Year |
Link |
Author keywords |
26 | Guangyi Xiao, Zhiguo Gong |
Personalized Delivery of On-Line Search Advertisement Based on User Interests. |
APWeb/WAIM |
2009 |
DBLP DOI BibTeX RDF |
|
26 | David J. Martin 0001, Johannes Gehrke, Joseph Y. Halpern |
Toward Expressive and Scalable Sponsored Search Auctions. |
ICDE |
2008 |
DBLP DOI BibTeX RDF |
|
26 | José-María Sánchez, Juan-Carlos Cano, Carlos Miguel Tavares Calafate, Pietro Manzoni |
BlueMall: a bluetooth-based advertisement system for commercial areas. |
PM2HW2N |
2008 |
DBLP DOI BibTeX RDF |
BlueMall, java, ubiquitous computing, bluetooth, Context-aware systems |
26 | Hongbo Jiang 0001, Shudong Jin |
Adaptive strategies for efficiently locating internet-based servers in MANETs. |
MSWiM |
2005 |
DBLP DOI BibTeX RDF |
controlled flooding, mobile ad hoc networks, search algorithms |
26 | Byungjoon Yoo, Vidyanand Choudhary, Tridas Mukhopadhyay |
Pricing Strategies for Electronic B2B Marketplaces with Two-Sided Network Externalities. |
HICSS |
2002 |
DBLP DOI BibTeX RDF |
|
26 | Matthias Wolf 0001, Heinrich Niemann |
Form--Based Localization of the Destination Address Block on Complex Envelopes. |
ICDAR |
1997 |
DBLP DOI BibTeX RDF |
|
26 | Forbes J. Burkowski, Michael A. Shepherd, Carolyn R. Watters |
Delivery of electronic news: a broadband application. |
CASCON |
1994 |
DBLP BibTeX RDF |
World Wide Web (WWW) |
25 | John Krumm |
Ubiquitous Advertising: The Killer Application for the 21st Century. |
IEEE Pervasive Comput. |
2011 |
DBLP DOI BibTeX RDF |
ubiquitous computing, pervasive computing, advertising |
25 | Gerard Hermet, Jacques Combet |
Mobile Internet Monetization: A Methodology to Monitor in Real Time the Cellular Subscriber Transactional Itinerary, from Mobile Advertising Exposure to Actual Purchase. |
ICMB |
2011 |
DBLP DOI BibTeX RDF |
Web Audience Measurement, Monetization, NIS, Passive Consumer Panel, Internet Protocol, Mobile Internet, Mobile advertising |
25 | Charles Day |
Fixing Internet Advertising: What Would Donald Draper Do? |
Comput. Sci. Eng. |
2010 |
DBLP DOI BibTeX RDF |
advertising online, Internet computing, website usability |
25 | Arpita Ghosh, Amin Sayedi |
Expressive auctions for externalities in online advertising. |
WWW |
2010 |
DBLP DOI BibTeX RDF |
auction design, expressive auctions, online advertising, externalities |
25 | Andrei Z. Broder, Peter Ciccolo, Marcus Fontoura, Evgeniy Gabrilovich, Vanja Josifovski, Lance Riedel |
Search advertising using web relevance feedback. |
CIKM |
2008 |
DBLP DOI BibTeX RDF |
web search, relevance, online advertising |
25 | Wilkey Wong, Ximena Uribe-Zarain, Roberta Golinkoff, Kelly Fisher, Kathy Hirsh-Pasek |
Parents' views of the benefits claimed in educational toy advertising. |
IDC |
2008 |
DBLP DOI BibTeX RDF |
parental perceptions, toy packaging, advertising, influence, purchasing, cognitive development, sensory |
25 | Xiang Shen, Huaping Chen 0001 |
An Empirical Study of What Drives Consumers to Use Mobile Advertising in China. |
GPC Workshops |
2008 |
DBLP DOI BibTeX RDF |
Structural Equitation Modeling, Mobile Commerce, Acceptance, Mobile Advertising, Theory of Planned behavior |
25 | Eric K. Clemons, Steve Barnett, Arjun Appadurai |
The future of advertising and the value of social network websites: some preliminary examinations. |
ICEC |
2007 |
DBLP DOI BibTeX RDF |
digital culture, virtual self, virtual worlds, online advertising |
25 | Juan Feng, Xiaoquan (Michael) Zhang |
Dynamic price competition on the internet: advertising auctions. |
EC |
2007 |
DBLP DOI BibTeX RDF |
Markov perfect equilibrium, edgeworth cycle, price war, search engine, online advertising, collusion, keyword auction |
23 | Zhenhui Li, Ding Zhou, Yun-Fang Juan, Jiawei Han 0001 |
Keyword extraction for social snippets. |
WWW |
2010 |
DBLP DOI BibTeX RDF |
social snippets, online advertising, keyword extraction |
23 | Bernard J. Jansen, Lauren Solomon |
Gender demographic targeting in sponsored search. |
CHI |
2010 |
DBLP DOI BibTeX RDF |
gender personalization, ppc, target audience description, gender, sponsored search, pay-per-click, keyword advertising |
23 | Erik Vee, Sergei Vassilvitskii, Jayavel Shanmugasundaram |
Optimal online assignment with forecasts. |
EC |
2010 |
DBLP DOI BibTeX RDF |
computational advertising, guaranteed delivery, online matching |
23 | Qi Guo 0002, Eugene Agichtein |
Ready to buy or just browsing?: detecting web searcher goals from interaction data. |
SIGIR |
2010 |
DBLP DOI BibTeX RDF |
search advertising, search behavior modeling, user intent inference |
23 | Wanhong Xu, Eren Manavoglu, Erick Cantú-Paz |
Temporal click model for sponsored search. |
SIGIR |
2010 |
DBLP DOI BibTeX RDF |
sponsored search, advertising, bayesian model, externalities, click-through rate, click log analysis |
23 | Ning Liu 0001, Jun Yan 0001, Dou Shen, Depin Chen, Zheng Chen 0001, Ying Li |
Learning to rank audience for behavioral targeting. |
SIGIR |
2010 |
DBLP DOI BibTeX RDF |
learning to rank, online advertising, behavioral targeting |
23 | Alex Penev, Raymond K. Wong 0001 |
Framework for timely and accurate ads on mobile devices. |
CIKM |
2009 |
DBLP DOI BibTeX RDF |
monetization, mobile device, search, advertising |
23 | Roland Stühmer, Darko Anicic, Sinan Sen, Jun Ma, Kay-Uwe Schmidt, Nenad Stojanovic |
Lifting Events in RDF from Interactions with Annotated Web Pages. |
ISWC |
2009 |
DBLP DOI BibTeX RDF |
Event Representation, Semantic Advertising, User Profiling, Complex Event Processing, ECA, RDFa, event-condition-action |
23 | Xiao Dong, Pei-Luen Patrick Rau |
Context Awareness and Perceived Interactivity in Multimedia Computing. |
HCI (3) |
2009 |
DBLP DOI BibTeX RDF |
perceived interactivity, mobile TV advertising, Context awareness |
23 | Yanlin Peng, Linfeng Zhang, J. Morris Chang, Yong Guan |
An Effective Method for Combating Malicious Scripts Clickbots. |
ESORICS |
2009 |
DBLP DOI BibTeX RDF |
Online Advertising Networks, Network Forensics, Attack Detection, Click Fraud |
23 | Valentin Robu, Han La Poutré, Sander M. Bohté |
The Complex Dynamics of Sponsored Search Markets. |
ADMI |
2009 |
DBLP DOI BibTeX RDF |
collaborative filtering, complex systems, power laws, sponsored search, community detection, keyword advertising |
23 | George Lawton |
These Are Not Your Father's Widgets. |
Computer |
2008 |
DBLP DOI BibTeX RDF |
widgets, Internet advertising |
23 | Martha G. Russell |
Benevolence and Effectiveness: Persuasive Technology's Spillover Effects in Retail Settings. |
PERSUASIVE |
2008 |
DBLP DOI BibTeX RDF |
benevolence, relational exchange, effectiveness, persuasive technologies, engagement, persuasion, advertising, retail, promotion, video display |
23 | André Melzer, Brad Bushman, Ulrich G. Hofmann |
When Items Become Victims: Brand Memory in Violent and Nonviolent Games. |
ICEC |
2008 |
DBLP DOI BibTeX RDF |
Game violence, in-game advertising, memory, media effects |
23 | Filip Radlinski, Andrei Z. Broder, Peter Ciccolo, Evgeniy Gabrilovich, Vanja Josifovski, Lance Riedel |
Optimizing relevance and revenue in ad search: a query substitution approach. |
SIGIR |
2008 |
DBLP DOI BibTeX RDF |
relevance, online advertising, revenue |
23 | Akio Shinohara, Junji Tomita, Tamio Kihara, Shinya Nakajima, Katsuhiko Ogawa |
A Huge Screen Interactive Public Media System: Mirai-Tube. |
HCI (2) |
2007 |
DBLP DOI BibTeX RDF |
interactive advertising, subtle interaction, pattern recognition, ambient displays, interactive public displays |
23 | Usama M. Fayyad |
From mining the web to inventing the new sciences underlying the internet. |
KDD |
2007 |
DBLP DOI BibTeX RDF |
digital marketing, interactive marketing, micro-economics, on-line communities, data mining, search, applications, data analysis, social media, advertising, internet applications, grand challenges, targeting |
23 | William I. Chang |
Turning data into knowledge: challenges and opportunities at baidu.com. |
SIGMOD Conference |
2007 |
DBLP DOI BibTeX RDF |
VLDB, asian languages, WWW, NLP, search engine, question-answering, china, online advertising |
23 | Ismo Rakkolainen, Artur Lugmayr |
Immaterial display for interactive advertisements. |
Advances in Computer Entertainment Technology |
2007 |
DBLP DOI BibTeX RDF |
media technology, interaction, ambient intelligence, display, advertising, fogscreen |
23 | Anísio Lacerda, Marco Cristo, Marcos André Gonçalves, Weiguo Fan, Nivio Ziviani, Berthier A. Ribeiro-Neto |
Learning to advertise. |
SIGIR |
2006 |
DBLP DOI BibTeX RDF |
genetic programming, web advertising |
23 | Kongwah Wan, Xin Yan 0001, Changsheng Xu |
Automatic mobile sports highlights. |
ICME |
2005 |
DBLP DOI BibTeX RDF |
a priori decision scheme, automatic mobile sports highlight, sports video highlight, live game, mobile videophone, GPRS network, audio-visual feature, circular buffer, real-time system, 3G network, real-time analysis, mobile advertising |
23 | Ari Freund 0001, Joseph Naor |
Approximating the Advertisement Placement Problem. |
J. Sched. |
2004 |
DBLP DOI BibTeX RDF |
scheduling, approximation algorithms, web-advertising |
23 | Sung Min Bae, Sang-Chan Park, Sung Ho Ha |
Fuzzy Web Ad Selector Based on Web Usage Mining. |
IEEE Intell. Syst. |
2003 |
DBLP DOI BibTeX RDF |
e-newspaper, data mining, Web usage mining, fuzzy rules, fuzzy inference, Web advertising |
23 | Konstantinos Chorianopoulos, George Lekakos, Diomidis Spinellis |
Intelligent user interfaces in the living room: usability design for personalized television applications. |
IUI |
2003 |
DBLP DOI BibTeX RDF |
usability, personalization, advertising, digital television |
23 | WooYoung Kim, Sven Graupner, Akhil Sahai |
A Secure Platform for Peer-to-Peer Computing in the Internet. |
HICSS |
2002 |
DBLP DOI BibTeX RDF |
advertising service, name virtualization, dynamic registration and lookup, security, Peer-to-Peer, e-services |
23 | Todd Krupa |
Triple play: delivering effective & key communication. |
SIGUCCS |
2001 |
DBLP DOI BibTeX RDF |
editorial, propaganda, communication, marketing, advertising, news, promotional, public relations |
23 | Eric K. Clemons, Ravi Aron |
Achieving the Optimal Balance between Investment and Quality. |
HICSS |
2001 |
DBLP DOI BibTeX RDF |
product differentiation, signaling, Advertising, information goods |
21 | Sukriti Gautam, Ridhima Verma, Suman Kumar |
Dynamic Data Advertising and Packet Loss Analysis Using BLE Legacy Advertising. |
IEEE Trans. Mob. Comput. |
2024 |
DBLP DOI BibTeX RDF |
|
21 | John Dunham, Jiangnan Xu, Konstantinos Papangelis, Nicolas J. LaLone, Michael Saker, David I. Schwartz |
Pokémon GO as an Advertising Platform: The Case for Locative Advertising in Location-based Games. |
Games Res. Pract. |
2024 |
DBLP DOI BibTeX RDF |
|
21 | Jingqi Jiang, Xinggang Luo, Wei Jiang, Zhongliang Zhang |
IPTV Advertising Scheduling Methods Considering Advertising Repetition Effects. |
IEEE Trans. Engineering Management |
2024 |
DBLP DOI BibTeX RDF |
|
21 | Freya De Keyzer, Nathalie Dens, Patrick De Pelsmacker |
The processing of native advertising compared to banner advertising: an eye-tracking experiment. |
Electron. Commer. Res. |
2023 |
DBLP DOI BibTeX RDF |
|
21 | Qingying Li, Hao Ding, Tianqin Shi, Yanli Tang |
To share or not to share: the optimal advertising effort with asymmetric advertising effectiveness. |
Ann. Oper. Res. |
2023 |
DBLP DOI BibTeX RDF |
|
21 | Yash Vekaria, Zubair Shafiq, Savvas Zannettou |
Before Blue Birds Became X-tinct: Understanding the Effect of Regime Change on Twitter's Advertising and Compliance of Advertising Policies. |
CoRR |
2023 |
DBLP DOI BibTeX RDF |
|
21 | Jasper David Brüns, Martin Meißner |
Show me that you are advertising: Visual salience of products attenuates detrimental effects of persuasion knowledge activation in influencer advertising. |
Comput. Hum. Behav. |
2023 |
DBLP DOI BibTeX RDF |
|
21 | Anastasia Sergeeva, Björn Rohles, Verena Distler, Vincent Koenig |
"We Need a Big Revolution in Email Advertising": Users' Perception of Persuasion in Permission-based Advertising Emails. |
CHI |
2023 |
DBLP DOI BibTeX RDF |
|
21 | Dwiki Adisaputra Koerniawan, Andreas Raharto Condrobimo, Hendry Hartono |
Scrutinizing Effect of Youtube Video Advertising to Increasing Advertising Value, Flow Experience, Brand Awareness, and Purchase Intention. |
ICIMTech |
2023 |
DBLP DOI BibTeX RDF |
|
21 | Chenhao Wang, Yao Wang 0003, Shaojie Tang |
When Advertising Meets Assortment Planning: Joint Advertising and Assortment Optimization Under Multinomial Logit Model. |
COCOA (2) |
2023 |
DBLP DOI BibTeX RDF |
|
21 | Aleksandr Farseev |
Under the Hood of Social Media Advertising: How Do We use AI Responsibly for Advertising Targeting and Creative Evaluation. |
WSDM |
2023 |
DBLP DOI BibTeX RDF |
|
21 | Yangsu Liu, Dagui Chen, Zhenzhe Zheng, Zhilin Zhang 0003, Chuan Yu, Fan Wu 0006, Guihai Chen |
Boosting Advertising Space: Designing Ad Auctions for Augment Advertising. |
WSDM |
2023 |
DBLP DOI BibTeX RDF |
|
21 | Yueh-Ning Ku, Mikhail Kuznetsov, Shaunak Mishra, Paloma de Juan |
Staging E-Commerce Products for Online Advertising using Retrieval Assisted Image Generation. |
AdKDD@KDD |
2023 |
DBLP BibTeX RDF |
|
21 | Salma Karray, Guiomar Martín-Herrán, Simon Pierre Sigué |
Cooperative advertising in competing supply chains and the long-term effects of retail advertising. |
J. Oper. Res. Soc. |
2022 |
DBLP DOI BibTeX RDF |
|
21 | Fue Zeng, Ruijuan Wang, Stella Yiyan Li, Zhe Qu |
Social Media Advertising through Private Messages and Public Feeds: A Congruency Effect between Communication Channels and Advertising Appeals. |
Inf. Manag. |
2022 |
DBLP DOI BibTeX RDF |
|
21 | Soichiro Murakami, Peinan Zhang, Sho Hoshino, Hidetaka Kamigaito, Hiroya Takamura, Manabu Okumura |
Aspect-based Analysis of Advertising Appeals for Search Engine Advertising. |
CoRR |
2022 |
DBLP DOI BibTeX RDF |
|
21 | Yanwu Yang, Xin Li 0004, Bernard J. Jansen, Daniel Zeng 0001 |
Aggregate effects of advertising decisions: a complex systems look at search engine advertising via an experimental study. |
CoRR |
2022 |
DBLP DOI BibTeX RDF |
|
21 | Dai-Yun Wu, Jih-Hsuan Tammy Lin, Nicholas David Bowman |
Watching VR advertising together: How 3D animated agents influence audience responses and enjoyment to VR advertising. |
Comput. Hum. Behav. |
2022 |
DBLP DOI BibTeX RDF |
|
21 | Soichiro Murakami, Peinan Zhang, Sho Hoshino, Hidetaka Kamigaito, Hiroya Takamura, Manabu Okumura |
Aspect-based Analysis of Advertising Appeals for Search Engine Advertising. |
NAACL-HLT (Industry Papers) |
2022 |
DBLP DOI BibTeX RDF |
|
21 | Junhai Ma, Yalan Hong |
Research on manufacturer encroachment with advertising and design of incentive advertising: A game-theoretic approach. |
RAIRO Oper. Res. |
2021 |
DBLP DOI BibTeX RDF |
|
21 | Laura Herrewijn, Steffi De Jans, Liselot Hudders, Veroline Cauberghe |
Leveling up advertising literacy! Investigating the cognitive and motivational effectiveness of a digital game for learning aimed at improving children's advertising literacy. |
Electron. Commer. Res. Appl. |
2021 |
DBLP DOI BibTeX RDF |
|
21 | Liyi Guo, Junqi Jin, Haoqi Zhang, Zhenzhe Zheng, Zhiye Yang, Zhizhuang Xing, Fei Pan, Fan Wu 0006, Lvyin Niu, Haiyang Xu, Chuan Yu, Yuning Jiang, Xiaoqiang Zhu |
We Know What You Want: An Advertising Strategy Recommender System for Online Advertising. |
CoRR |
2021 |
DBLP BibTeX RDF |
|
21 | Tao Ge 0003, Xiaolong Wu |
Accurate Delivery of Online Advertising and the Evaluation of Advertising Effect Based on Big Data Technology. |
Mob. Inf. Syst. |
2021 |
DBLP DOI BibTeX RDF |
|
21 | Chien-Wen Chen, Wen-Shin Liu, Wen-Kuo Chen, Pi-Ying Hsu, Ya-Ting Tang |
Exploring Consumers' Purchase Intention to Social Media Advertising: The Role of Advertising Clicks. |
IC4E |
2021 |
DBLP DOI BibTeX RDF |
|
21 | Liyi Guo, Junqi Jin, Haoqi Zhang, Zhenzhe Zheng, Zhiye Yang, Zhizhuang Xing, Fei Pan, Lvyin Niu, Fan Wu 0006, Haiyang Xu, Chuan Yu, Yuning Jiang, Xiaoqiang Zhu |
We Know What You Want: An Advertising Strategy Recommender System for Online Advertising. |
KDD |
2021 |
DBLP DOI BibTeX RDF |
|
21 | Wenhua Li, Jiaxin Xiao, Jiaying Huang |
Advertising and Lifestyle: A Brief History of Contemporary Chinese Advertising and Lifestyle Transition. |
AHFE (18) |
2021 |
DBLP DOI BibTeX RDF |
|
21 | Tsu-Pang Hsieh, Chung-Yuan Dye, Kuei Kuei Lai |
A dynamic advertising problem when demand is sensitive to the credit period and stock of advertising goodwill. |
J. Oper. Res. Soc. |
2020 |
DBLP DOI BibTeX RDF |
|
21 | Vilma Todri, Anindya Ghose, Param Vir Singh |
Trade-Offs in Online Advertising: Advertising Effectiveness and Annoyance Dynamics Across the Purchase Funnel. |
Inf. Syst. Res. |
2020 |
DBLP DOI BibTeX RDF |
|
21 | Karine Berthelot-Guiet |
The Digital "Advertising Call": An Archeology of Advertising Literacy. |
HCI (15) |
2020 |
DBLP DOI BibTeX RDF |
|
21 | Shu-Cheng Yang, Chia-Jung Hsu, Yu-Wei Wu |
The Impact of Mobile Advertising Content and Advertising Value on User Loyalty: Taking LINE Official Account as an Example. |
MISNC/IEMT |
2020 |
DBLP DOI BibTeX RDF |
|
21 | Lijiang Bao, Weijun Zhong, Shu-e Mei |
Analysis of Advertising Strategy of Enterprises and Advertising Platforms under Clicking Fraud. |
EBIMCS |
2020 |
DBLP DOI BibTeX RDF |
|
21 | Anna E. Tuchman |
Advertising and Demand for Addictive Goods: The Effects of E-Cigarette Advertising. |
Mark. Sci. |
2019 |
DBLP DOI BibTeX RDF |
|
21 | Nermeen Mekawie, Aly Hany |
Understanding The Factors Driving Consumers' Purchase Intention of Over The Counter Medications Using Social Media advertising In Egypt: (A Facebook advertising application for cold and Flu products). |
CENTERIS/ProjMAN/HCist |
2019 |
DBLP DOI BibTeX RDF |
|
21 | Pedro Antonio Hellín Ortuño |
The Cultural Component in Advertising Analysis. A Non-numerical Vision of the Programmatic Advertising. |
HCI (14) |
2019 |
DBLP DOI BibTeX RDF |
|
21 | Baozhu Feng, Yuguo Lei |
Cooperative Advertising Strategies in Search Engine Advertising. |
IMMS |
2019 |
DBLP DOI BibTeX RDF |
|
21 | Ilsang Ko, Xiaolong Wei, Nan An |
An Exploratory Study for Perceived Advertising Value in the Relationship Between Irritation and Advertising Avoidance on the Mobile Social Platforms. |
HICSS |
2019 |
DBLP BibTeX RDF |
|
21 | Manel Hamouda |
Understanding social media advertising effect on consumers' responses: An empirical investigation of tourism advertising on Facebook. |
J. Enterp. Inf. Manag. |
2018 |
DBLP DOI BibTeX RDF |
|
21 | Yanwu Yang, Xin Li 0004, Daniel Zeng 0001, Bernard J. Jansen |
Aggregate effects of advertising decisions: A complex systems look at search engine advertising via an experimental study. |
Internet Res. |
2018 |
DBLP DOI BibTeX RDF |
|
21 | Amir Farshbaf-Geranmayeh, Masoud Rabbani, Ata Allah Taleizadeh |
Channel Coordination with Cooperative Advertising Considering Effect of Advertising on Willingness to Pay. |
J. Optim. Theory Appl. |
2018 |
DBLP DOI BibTeX RDF |
|
21 | Xiaoyu Li, Xia Zhao, Lakshmi S. Iyer |
Investigating of In-app Advertising Features' Impact on Effective Clicks for Different Advertising Formats. |
AMCIS |
2018 |
DBLP BibTeX RDF |
|
21 | Xiaoyu Li, Xia Zhao, Lakshmi S. Iyer |
Investigating of In-app Advertising Features' Impact on Effective Clicks for Different Advertising Formats. |
ICIS |
2018 |
DBLP BibTeX RDF |
|
21 | Gokhan Aydin, Bilge Karamehmet |
A comparative study on attitudes towards SMS advertising and mobile application advertising. |
Int. J. Mob. Commun. |
2017 |
DBLP DOI BibTeX RDF |
|
21 | Ing-Long Wu, Wei-Hung Hsiao |
Involvement, content and interactivity drivers for consumer loyalty in mobile advertising: the mediating role of advertising value. |
Int. J. Mob. Commun. |
2017 |
DBLP DOI BibTeX RDF |
|
21 | Bilal Aslam, Heikki Karjaluoto |
Digital advertising around paid spaces, E-advertising industry's revenue engine: A review and research agenda. |
Telematics Informatics |
2017 |
DBLP DOI BibTeX RDF |
|
21 | Qinglong Gou, Juzhi Zhang, Juan Zhang, Liang Liang 0001 |
Nash Equilibria of Co-Operative Advertising Programs with Advertising Threshold Effects. |
Int. J. Inf. Technol. Decis. Mak. |
2017 |
DBLP DOI BibTeX RDF |
|
21 | Yanwu Yang, Yinghui (Catherine) Yang, Bernard J. Jansen, Mounia Lalmas |
Computational Advertising: A Paradigm Shift for Advertising and Marketing? |
IEEE Intell. Syst. |
2017 |
DBLP DOI BibTeX RDF |
|
21 | Iris Jennes, Wendy Van den Broeck |
The Social Construction of Targeted Television Advertising: The Importance of "Social Arrangements" in the Development of Targeted Television Advertising in Flanders. |
TVX |
2017 |
DBLP DOI BibTeX RDF |
|
21 | Yong Beom Kim, Hyung Chul Joo, Bong Gyou Lee |
How to Forecast Behavioral Effects on Mobile Advertising in the Smart Environment using the Technology Acceptance Model and Web Advertising Effect Model. |
KSII Trans. Internet Inf. Syst. |
2016 |
DBLP DOI BibTeX RDF |
|
21 | Wonsun Shin, Trisha Tsui-Chuan Lin |
Who avoids location-based advertising and why? Investigating the relationship between user perceptions and advertising avoidance. |
Comput. Hum. Behav. |
2016 |
DBLP DOI BibTeX RDF |
|
21 | Xianjin Zha, Jing Li, Yalan Yan |
Advertising value and credibility transfer: attitude towards web advertising and online information acquisition. |
Behav. Inf. Technol. |
2015 |
DBLP DOI BibTeX RDF |
|
21 | Choy-Har Wong, Garry Wei-Han Tan, Boon-In Tan, Keng-Boon Ooi |
Mobile advertising: The changing landscape of the advertising industry. |
Telematics Informatics |
2015 |
DBLP DOI BibTeX RDF |
|
21 | Serra Inci Celebi |
How do motives affect attitudes and behaviors toward internet advertising and Facebook advertising? |
Comput. Hum. Behav. |
2015 |
DBLP DOI BibTeX RDF |
|
21 | Dapeng Liu, Shaochun Xu, Lichao Chen, Chunning Wang |
Some observations on online advertising: A new advertising system. |
ICIS |
2015 |
DBLP DOI BibTeX RDF |
|
21 | Hiroshi Koga |
The Trap of Quantification of Advertising Effectiveness: A Preliminary Study of the Ethical Challenges of Native Advertising. |
MISNC |
2015 |
DBLP DOI BibTeX RDF |
|
21 | Xiaopeng Li, Mario Romero |
Playful Advertising: In-Game Advertising for Virtual Reality Games. |
SIGRAD |
2015 |
DBLP BibTeX RDF |
|
21 | Payam Hanafizadeh, Mehdi Behboudi, Hamideh Mokhtari Hasanabad |
Online Advertising Intermediary: How Online Advertising Works? |
Int. J. Online Mark. |
2014 |
DBLP DOI BibTeX RDF |
|
21 | Shao-Kang Lo, Ai-Yun Hsieh, Yu-Ping Chiu |
Keyword advertising is not what you think: Clicking and eye movement behaviors on keyword advertising. |
Electron. Commer. Res. Appl. |
2014 |
DBLP DOI BibTeX RDF |
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