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Venues (Conferences, Journals, ...)
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GrowBag graphs for keyword ? (Num. hits/coverage)
Group by:
The graphs summarize 2120 occurrences of 1138 keywords
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Results
Found 5418 publication records. Showing 5418 according to the selection in the facets
Hits ?▲ |
Authors |
Title |
Venue |
Year |
Link |
Author keywords |
13 | Guwen Feng, Xin-Jing Wang, Lei Zhang 0001, Wei-Ying Ma |
Mining adjacent markets from a large-scale ads video collection for image advertising. |
SIGIR |
2010 |
DBLP DOI BibTeX RDF |
adjacent marketing, video retrieval, image advertising |
13 | Amit Goyal 0002, Francesco Bonchi, Laks V. S. Lakshmanan |
Learning influence probabilities in social networks. |
WSDM |
2010 |
DBLP DOI BibTeX RDF |
social networks, influence, viral marketing |
13 | Tianyi Jiang, Alexander Tuzhilin |
Dynamic micro-targeting: fitness-based approach to predicting individual preferences. |
Knowl. Inf. Syst. |
2009 |
DBLP DOI BibTeX RDF |
Marketing application, Micro-targeting, Personalization, Customer segmentation, Customer profiles |
13 | Teng-Kai Fan, Chia-Hui Chang |
Blogger-centric contextual advertising. |
CIKM |
2009 |
DBLP DOI BibTeX RDF |
machine learning, blog, marketing, web advertising, intention recognition, sentiment detection |
13 | Jose Rojas, Matthew Chalmers |
The Appropriation of Information and Communication Technology: A Cross-Cultural Perspective. |
HCI (1) |
2009 |
DBLP DOI BibTeX RDF |
socialisation, triviality, commoditisation, context, layout, marketing, ICT, infrastructure, relevance, space, place, media, business, meaning, Appropriation, domestication, social practices, peer support |
13 | Michael Fux, Thomas Myrach |
Adoption of a Destination-Wide CRM Approach: An Empirical Analysis of the Determinants in the Swiss Hospitality Industry. |
ENTER |
2009 |
DBLP DOI BibTeX RDF |
Destination Management, Email Marketing Campaign, Interorganizational System (IOS), Cooperation, CRM, Technology Adoption |
13 | Dirk Riehle |
The Commercial Open Source Business Model. |
AMCIS/SIGeBIZ |
2009 |
DBLP DOI BibTeX RDF |
commercial open source, community open source, commercial open source business model, dual-licensing strategy, open core business model, go-to-market strategy, open source sales, open source marketing, open source product management, open source licensing, software engineering, Open source, open source software, business model, collaborative development |
13 | Tao Yu, Zhou Jiang, Yi Chen |
Research on Chinese Urban Growth Path Based on the Conception of Sustainable Development. |
NCM |
2009 |
DBLP DOI BibTeX RDF |
urban growth, marketing, sustainable development |
13 | Brian Cugelman, Mike Thelwall, Phil Dawes |
Communication-based influence components model. |
PERSUASIVE |
2009 |
DBLP DOI BibTeX RDF |
social marketing, internet, communication, web, online, behaviour |
13 | Christy M. K. Cheung, Matthew K. O. Lee, Dimple R. Thadani |
The Impact of Positive Electronic Word-of-Mouth on Consumer Online Purchasing Decision. |
WSKS (1) |
2009 |
DBLP DOI BibTeX RDF |
Electronic word-of-mouth, trust, electronic commerce, virtual community, online shopping, e-marketing, online consumer behavior |
13 | Sudarsan Jayasingh, Uchenna Cyril Eze |
An extended TAM for analyzing adoption behavior of mobile coupon. |
MoMM |
2009 |
DBLP DOI BibTeX RDF |
discount coupon, mobile coupon, mobile marketing, TAM |
13 | Peter Dalsgård, Kim Halskov |
Dynamically transparent window. |
CHI Extended Abstracts |
2009 |
DBLP DOI BibTeX RDF |
interactive shop window, marketing effect, experience, urban computing |
13 | Oren Ben-Zwi, Danny Hermelin, Daniel Lokshtanov, Ilan Newman |
An exact almost optimal algorithm for target set selection in social networks. |
EC |
2009 |
DBLP DOI BibTeX RDF |
bounded tree-width algorithm, bounded tree-width lower-bound, target set selection, social networks, viral marketing |
13 | Bimal Pratap Shah |
Search engine visibility of national tourism promotion websites: a case of Nepal. |
ICEGOV |
2009 |
DBLP DOI BibTeX RDF |
organic search results, search engine visibility, tourism portals, search engine marketing, search engine optimization |
13 | Ying Su, Gongqian Peng, Zhanming Jin |
Assuring the Information Quality in Data Mining for a Finance Company. |
FSKD (5) |
2009 |
DBLP DOI BibTeX RDF |
Auto finance marketing, data mining, data warehouse, information quality, quality assessment |
13 | Radu Nicolae Cristea |
Dynamic Decision Systems. |
Panhellenic Conference on Informatics |
2009 |
DBLP DOI BibTeX RDF |
fuzzy control theory, game theory, competition, marketing strategies |
13 | Depeng Zhang, Li Ma |
Research on the Impact of Staffs' Cultural Value Orientation upon their Acceptance Intention of Technology Innovation of Retail Enterprise. |
JCAI |
2009 |
DBLP DOI BibTeX RDF |
retail enterprise, transnational marketing, evaluation, risk |
13 | Yitong Wang, Xiaojun Feng |
A Potential-Based Node Selection Strategy for Influence Maximization in a Social Network. |
ADMA |
2009 |
DBLP DOI BibTeX RDF |
social network, greedy algorithm, viral marketing, information diffusion, influence maximization |
13 | Ruiliang Yan |
Profit sharing and firm performance in the manufacturer-retailer dual-channel supply chain. |
Electron. Commer. Res. |
2008 |
DBLP DOI BibTeX RDF |
Profit sharing, Channel coordination, Profit bargaining, Game theory, Supply chain management, Online marketing |
13 | Francisco J. Arcelus, T. P. M. Pakkala, Gopalan Srinivasan |
Retailer's inventory policies for a one time only manufacturer trade deal of uncertain duration. |
Ann. Oper. Res. |
2008 |
DBLP DOI BibTeX RDF |
Inventory/marketing/production interface, Discount-duration uncertainty, Temporary-sales policies |
13 | Nawel Amrouche, Guiomar Martín-Herrán, Georges Zaccour |
Feedback Stackelberg equilibrium strategies when the private label competes with the national brand. |
Ann. Oper. Res. |
2008 |
DBLP DOI BibTeX RDF |
Marketing channels, Private label, Feedback-Stackelberg equilibrium, Pricing, Advertising, Differential games |
13 | Yong-Hyuk Kim, Yourim Yoon, Byung Ro Moon |
A Lagrangian Approach for Multiple Personalized Campaigns. |
IEEE Trans. Knowl. Data Eng. |
2008 |
DBLP DOI BibTeX RDF |
Electronic Commerce, Marketing, Constrained optimization, Algorithm design and analysis, Evolutionary computing and genetic algorithms, Algorithms for data and knowledge management |
13 | Onur Kemal Tosun, Anil Gungor, Y. Ilker Topcu |
ANP application for evaluating Turkish mobile communication operators. |
J. Glob. Optim. |
2008 |
DBLP DOI BibTeX RDF |
Multiple criteria decision making in marketing, Mobile communication, Analytic network process |
13 | Kevin Smith 0001, Sileye O. Ba, Jean-Marc Odobez, Daniel Gatica-Perez |
Tracking the Visual Focus of Attention for a Varying Number of Wandering People. |
IEEE Trans. Pattern Anal. Mach. Intell. |
2008 |
DBLP DOI BibTeX RDF |
Computer vision, Tracking, Marketing, Scene Analysis, Image Processing and Computer Vision |
13 | Amit Goyal 0002, Francesco Bonchi, Laks V. S. Lakshmanan |
Discovering leaders from community actions. |
CIKM |
2008 |
DBLP DOI BibTeX RDF |
tribes, social networks, leadership, influence, viral marketing, frequent pattern discovery |
13 | Jean-Eric Pelet, Jean-François Lemoine |
Experimental Study on the Effects of the Colors of E-Commerce Websites upon Memorization and Intent of Buying. |
DEXA Workshops |
2008 |
DBLP DOI BibTeX RDF |
sensorial marketing, e-commerce, interfaces, emotion, memory, color, consumer behavior, mood |
13 | Kartik Hosanagar, Vadim Cherepanov |
Optimal bidding in stochastic budget constrained slot auctions. |
EC |
2008 |
DBLP DOI BibTeX RDF |
stochastic modeling, stochastic optimization, sponsored search, bidding, search engine marketing |
13 | Daniela E. Alves, Cristiano A. da Silva, Ana Margarida G. Ferreira |
Environmental communication. |
SIGDOC |
2008 |
DBLP DOI BibTeX RDF |
design, perception, sustainability, marketing, semiotic |
13 | Sorin-Aurel Moraru, Catalin Bujdei, Lothar Krupka, Ion Truican, Costin Grigorescu |
Newsletter engine application. |
PETRA |
2008 |
DBLP DOI BibTeX RDF |
article, newsletter, communication, marketing, templates |
13 | Edward C. Malthouse |
Mining for trigger events with survival analysis. |
Data Min. Knowl. Discov. |
2007 |
DBLP DOI BibTeX RDF |
Trigger events, One-to-one marketing, Time-dependent covariates, CRM, Survival analysis, Customer lifetime value |
13 | Stuart J. Barnes |
Virtual worlds as a medium for advertising. |
Data Base |
2007 |
DBLP DOI BibTeX RDF |
virtual world, marketing, online game, second life, advertising, MMOG |
13 | Eli M. Noam |
The dismal economics of virtual worlds. |
Data Base |
2007 |
DBLP DOI BibTeX RDF |
virtual world, economics, business models, marketing, online game, second life, MMOG |
13 | YenLee Chu, Jim Jiunde Lee |
The Experiential Preferences of the Online Consumers in Different Internet Shopping Lifestyles Towards Online Shopping Websites. |
HCI (4) |
2007 |
DBLP DOI BibTeX RDF |
Experiential Marketing, Online Shopping, Lifestyles |
13 | Ron Hofer, Dirk Zimmermann, Melanie Jekal |
Alignment of Product Portfolio Definition and User Centered Design Activities. |
HCI (1) |
2007 |
DBLP DOI BibTeX RDF |
Business Requirements, Customer Requirements, Product Definition, Product Portfolio Management, User Centered Design, Marketing, Usability Engineering, User Requirements |
13 | Ronny Kramer, Marko Modsching, Klaus ten Hagen, Ulrike Gretzel |
Web-based Recommenders for Personalized City Tours: A Usage Analysis. |
ENTER |
2007 |
DBLP DOI BibTeX RDF |
destination marketing, tour recommendation, personalized city tour, ontology, web services, semantic matching, trip planning |
13 | Peter O'Connor |
An Analysis of Hotel Trademark Abuse in Pay-Per-Click Search Advertising. |
ENTER |
2007 |
DBLP DOI BibTeX RDF |
trademark abuse, Search engine marketing, hotel sector |
13 | Eleni Michopoulou, Dimitrios Buhalis, Spyros Michailidis, Ivor Ambrose |
Destination Management Systems: Technical Challenges in Developing an eTourism Platform for Accessible Tourism in Europe. |
ENTER |
2007 |
DBLP DOI BibTeX RDF |
disability market, accessible tourism, destination marketing, User requirements |
13 | Penny Hagen, Toni Robertson, David Gravina |
Engaging stakeholders: mobile diaries for social design. |
DUX |
2007 |
DBLP DOI BibTeX RDF |
marketing / market research, interaction design, user studies, user experience, participatory design, user interface design, social media, user research, user generated content, design research, handheld devices and mobile computing, user-centered design / human-centered design |
13 | Kenneth Janz, Emily Gruenert |
Creating a story and message about information technology on your campus: the power of a technology profile. |
SIGUCCS |
2007 |
DBLP DOI BibTeX RDF |
annual report, communications assessment, technology profile, technoogy planning, collaboration, communications, documentation, survey, marketing, focus groups, faculty development, technology training, communication strategies, staff development, support services, technology needs assessment |
13 | Margaret E. Smith |
A little help from my friends. |
SIGUCCS |
2007 |
DBLP DOI BibTeX RDF |
web, training, documentation, marketing, print, help, public relations |
13 | Peter Paauwe, Peter van der Putten, Michiel C. van Wezel |
DTMC: an actionable e-customer lifetime value model based on markov chains and decision trees. |
ICEC |
2007 |
DBLP DOI BibTeX RDF |
e-commerce, markov chains, marketing, CART, customer lifetime value |
13 | Yan Chen 0023, Jun Tian, Xiangzhen Kong |
Automated Promotion Machine: Emerging IS for the Retail Industry in China. |
CONFENIS (2) |
2007 |
DBLP DOI BibTeX RDF |
EIS for service sector, Marketing and campaign management, Business intelligence |
13 | Yukio Ohsawa, Takuma Hosoda, Takeshi Ui, Misato Ueda, Hirofumi Tanaka |
RFID Tags Without Customers ID in Book Library for Detecting Latent Interest of User Group. |
KES (2) |
2007 |
DBLP DOI BibTeX RDF |
Customer group, Marketing, RFID tags, Chance Discovery |
13 | Masahiko Ishino, Naokazu Yamaki, Teruhisa Ichikawa, Tadanori Mizuno |
The Recommendation System Using Mathematical Programming Model. |
KES (3) |
2007 |
DBLP DOI BibTeX RDF |
Data-mining, Recommendation System, Marketing, Analytic Hierarchy Process, CRM, Mathematical Programming, Conjoint Analysis |
13 | Ankit Sharma 0002, Yatendra Kumar Singhal, Dhawal Makhija, Anuj Kumar Goyal, Naman Agarwal, Arti Bakhshi |
Factors Affecting e-Tailing Website Effectiveness: An Indian Perspective. |
ICIW |
2007 |
DBLP DOI BibTeX RDF |
a framework on online consumer behavior, website effectiveness, e-commerce, B2C, internet marketing, e-tailing |
13 | Eyal de Lara, Keith I. Farkas |
New Products. |
IEEE Pervasive Comput. |
2006 |
DBLP DOI BibTeX RDF |
Vocel, Cellit Mobile Marketing's House4Cell, Presto's Printing Mailbox, AirCell, Nike+iPod Sport Kit, Hewlett-Packard Labs, IBM Secure Blue, Jack PC, Chip PC Technologies |
13 | Ching-Chih Wen |
The Use of Modern Online Techniques and Mechanisms in Market Research. |
CIMCA/IAWTIC |
2006 |
DBLP DOI BibTeX RDF |
online marketing research, blog, VoIP, cookie, IM |
13 | Kenneth Janz, Emily Gruenert |
Creating a positive first impression of information technology support at the start of school. |
SIGUCCS |
2006 |
DBLP DOI BibTeX RDF |
communications assessment, start of school, technology planning, collaboration, communications, documentation, marketing, technology training, communication strategies, support services, technology needs assessment |
13 | Bo Xing, Zhangxi Lin |
The impact of search engine optimization on online advertising market. |
ICEC |
2006 |
DBLP DOI BibTeX RDF |
paid placement, sponsored links, search engine, online advertising, search engine marketing, search engine optimization |
13 | Robert J. Kauffman, Amy Ping Wu |
Optimal Timing for Software Functionality Additions by Internet Portals. |
HICSS |
2006 |
DBLP DOI BibTeX RDF |
functionality additions, value latency, vendor strategies, timing, Economics, portals, e-marketing |
13 | Mark R. Brown, Udo Gottlieb, Rose Muchira |
Privacy Concerns and Purchase of Travel Product Online. |
ENTER |
2005 |
DBLP DOI BibTeX RDF |
relationship marketing, Internet, privacy, trust, travel |
13 | Joke Kort, Henk de Poot |
Usage analysis: combining logging and qualitative methods. |
CHI Extended Abstracts |
2005 |
DBLP DOI BibTeX RDF |
automated usage analysis, product design cycle, product launch and marketing, qualitative methods, event logging, automated usability evaluation |
13 | Luther Thie, Eyal Fried |
Acclairism: questioning biometric technology through an airport security clearance system. |
CHI Extended Abstracts |
2005 |
DBLP DOI BibTeX RDF |
air travel security, biometric technologies, brain fingerprinting, invasive technologies, neuro-marketing, social status, privacy, identity |
13 | Leo Frishberg |
Looking back at plan AHEAD™: exercising user- centered design in emergency management. |
CHI Extended Abstracts |
2005 |
DBLP DOI BibTeX RDF |
ethnography/ethnographic studies, marketing/market research, design, user interface, interaction design, user experience, process improvement, product design, user research, information architecture, experience design, human-centered design, concept design, business strategy, usability research |
13 | Bob Hughes |
From useful idiocy to activism: a Marxist interpretation of computer development. |
Critical Computing |
2005 |
DBLP DOI BibTeX RDF |
Marxism, capitalism, economic surplus, sales effort, computers, marketing, electronics |
13 | Thomas S. Gruca, Joyce E. Berg, Michael Cipriano |
The Effect of Electronic Markets on Forecasts of New Product Success. |
Inf. Syst. Frontiers |
2003 |
DBLP DOI BibTeX RDF |
new product success, forecasting, electronic markets, marketing research |
13 | Robyn C. Richard, Claire C. Lassalle |
New name, new image: PC help desk steers massive PR launch. |
SIGUCCS |
2003 |
DBLP DOI BibTeX RDF |
brochures, flyers, pamphlets, services, marketing, support, public relations |
13 | Beth Ohmer |
Technology in the hearts of the faculty. |
SIGUCCS |
2003 |
DBLP DOI BibTeX RDF |
marketing training options, collaboration, training, support, workshops, faculty development, outreach |
13 | Vincent Chevrin |
Studying the multimodality/personalization couple in interactive and evolving environments: dynamic contextual adaptation of users tasks. |
IHM |
2003 |
DBLP DOI BibTeX RDF |
interaction, E-marketing, multichannel |
13 | Chi-Hong Leung, Yuen-Yan Chan, Candy Suk Ching Chan |
Analysis of mobile commerce market in Hong Kong. |
ICEC |
2003 |
DBLP DOI BibTeX RDF |
marketing analysis, mobile e-cert, mobile network operator, mobile commerce, information market, communication standard |
13 | Ram Chillarege |
The Marriage of Business Dynamics and Software Engineering. |
IEEE Softw. |
2002 |
DBLP DOI BibTeX RDF |
software marketing, business technology optimization, software engineering, development process, return on investment, maturity, software economics |
13 | Amy Reeter, Todd Krupa |
TechKnowledge: efficiently and cost-effectively supporting users. |
SIGUCCS |
2002 |
DBLP DOI BibTeX RDF |
editorial, communication, marketing, advertising, news, publication, promotional, magazine |
13 | Diane Louise Jung, Charles Rondot |
Making IT happen - at Indiana University. |
SIGUCCS |
2002 |
DBLP DOI BibTeX RDF |
MITH, awareness campaign, making IT happen, IT, marketing, IT services |
13 | Todd Krupa |
Triple play: delivering effective & key communication. |
SIGUCCS |
2001 |
DBLP DOI BibTeX RDF |
editorial, propaganda, communication, marketing, advertising, news, promotional, public relations |
13 | Sarah Spiekermann, Jens Grossklags, Bettina Berendt |
E-privacy in 2nd generation E-commerce: privacy preferences versus actual behavior. |
EC |
2001 |
DBLP DOI BibTeX RDF |
automated shopping and trading, marketing and advertising technology, user interface and interaction design, privacy, legal issues, social implications |
13 | Hans van der Heijden, Tibert Verhagen, Marcel Creemers |
Predicting Online Purchase Behavior: Replications and Test of Competing Models. |
HICSS |
2001 |
DBLP DOI BibTeX RDF |
electronic commerce, technology acceptance model, online consumer behavior, Internet marketing |
13 | Josef Fink, Alfred Kobsa |
A Review and Analysis of Commercial User Modeling Servers for Personalization on the World Wide Web. |
User Model. User Adapt. Interact. |
2000 |
DBLP DOI BibTeX RDF |
one-to-one marketing, deployment requirements, commercial user modeling, company profiles, user modeling servers, personalization, electronic commerce, customer relationship management, product reviews |
13 | Pei-Yu Sharon Chen, Lorin M. Hitt |
Switching cost and brand loyalty in electronic markets: evidence from on-line retail brokers. |
ICIS |
2000 |
DBLP BibTeX RDF |
financial sector, measures, marketing, electronic markets, empirical research |
13 | Sivakumar Viswanathan |
Competition across channels: do electronic markets complement or cannibalize traditional retailers. |
ICIS |
2000 |
DBLP BibTeX RDF |
marketing channels, electronic commerce, electronic markets, economic theory |
13 | Juhnyoung Lee, Mark Podlaseck |
Using a starfield visualization for analyzing product performance of online stores. |
EC |
2000 |
DBLP DOI BibTeX RDF |
merchandising, visualization, electronic commerce, marketing |
13 | Moritz Neumüller |
A semiotic analysis of iMarketing tools. |
Hypertext |
2000 |
DBLP DOI BibTeX RDF |
internet, Internet, marketing, semiotics, eCommerce |
13 | Amit Das, Christina Soh, Patrick Chang Boon Lee |
A model of customer satisfaction with information technology service providers: an empirical study. |
SIGCPR |
1999 |
DBLP DOI BibTeX RDF |
marketing of MIS, service quality, IS management |
13 | Gregory Piatetsky-Shapiro, Brij M. Masand |
Estimating Campaign Benefits and Modeling Lift. |
KDD |
1999 |
DBLP DOI BibTeX RDF |
estimation, lift, database marketing |
13 | Denise M. Woit, David V. Mason |
Lessons from on-line programming examinations. |
ITiCSE |
1998 |
DBLP DOI BibTeX RDF |
automated marketing, on-line examinations |
13 | Gerald L. Lohse, Peter Spiller |
Quantifying the Effect of User Interface Design Features on Cyberstore Traffic and Sales. |
CHI |
1998 |
DBLP DOI BibTeX RDF |
Internet retail store design, economic value, WWW, electronic commerce, marketing, regression analysis, shopping |
13 | P. C. Muller, R. de Poorter, J. De Jong, J. M. L. van Engelen |
Using the Internet as a communication infrastructure for lead user involvement in the new product development process. |
WETICE |
1996 |
DBLP DOI BibTeX RDF |
lead user involvement, new product development process, dynamic markets, product marketing, new market needs, user network, multimedia products, innovative users, Internet, Internet, case study, time-to-market, market research, communication infrastructure, customer needs |
13 | J. D. Baxter, R. B. Oldland, R. J. Bottomley |
The Use of Expert Knowledge in the Selection of CIG Welding Consumables. |
Australian Joint Conference on Artificial Intelligence |
1988 |
DBLP DOI BibTeX RDF |
welding, welding consumables, product selection, expert system, marketing |
10 | N. M. Galieva, Alexey V. Korolev, Guennady A. Ougolnitsky |
Dynamic Resource Allocation Networks in Marketing: Comparing the Effectiveness of Control Methods. |
Dyn. Games Appl. |
2024 |
DBLP DOI BibTeX RDF |
|
10 | Zhimei Luo, Jinyuan Guo, Jose Benitez 0001, Laurent Scaringella, Jiabao Lin |
How do organizations leverage social media to enhance marketing performance? Unveiling the power of social CRM capability and guanxi. |
Decis. Support Syst. |
2024 |
DBLP DOI BibTeX RDF |
|
10 | Mahmoud SalahEldin Kasem, Mohamed Hamada 0003, Islam Taj-Eddin |
Customer profiling, segmentation, and sales prediction using AI in direct marketing. |
Neural Comput. Appl. |
2024 |
DBLP DOI BibTeX RDF |
|
10 | Bin Zhang |
Innovative exponential TODIM-CoCoSo framework for uncertain multiple-attribute group decision-making in the effectiveness evaluation of short video marketing strategies. |
J. Intell. Fuzzy Syst. |
2024 |
DBLP DOI BibTeX RDF |
|
10 | Vikas Ranveer Singh Mahala, Neeraj Garg, D. Saxena, Rajesh Kumar |
Unveiling Marketing Potential: Harnessing Advanced Analytics and Machine Learning for Gold Membership Strategy Optimization in a Superstore. |
SN Comput. Sci. |
2024 |
DBLP DOI BibTeX RDF |
|
10 | Jingxin Zhang 0011, Jianxiong Zhang, Chunqiu Xu |
Contract design considering data driven marketing: with and without the cap and trade regulation. |
Ann. Oper. Res. |
2024 |
DBLP DOI BibTeX RDF |
|
10 | Adrian Waltenrath |
Consumers' ambiguous perceptions of advertising disclosures in influencer marketing: Disentangling the effects on current and future social media engagement. |
Electron. Mark. |
2024 |
DBLP DOI BibTeX RDF |
|
10 | Nadine Steinmann, Alexander Piazza |
KI-basierte Textkreation im Content Marketing: Design und Evaluation eines effektiven Prompts. |
HMD Prax. Wirtsch. |
2024 |
DBLP DOI BibTeX RDF |
|
10 | Shih-Jung Wu, Rui-Dong Chiang, Han-Chi Chang |
Applying sentiment analysis in social web for smart decision support marketing. |
J. Ambient Intell. Humaniz. Comput. |
2024 |
DBLP DOI BibTeX RDF |
|
10 | Gun Ho Lee, Kyoung Jun Lee, Baek Jeong, Taekyung Kim 0001 |
Developing Personalized Marketing Service Using Generative AI. |
IEEE Access |
2024 |
DBLP DOI BibTeX RDF |
|
10 | Felipe Martins Müller, Vanessa A. Schneider, Iaê Santos Bonilha, Veridiane Barbara De Souza, Greici Da Rosa Da Cruz, Michalis Mavrovouniotis |
GATeS: A Hybrid Algorithm Based on Genetic Algorithm and Tabu Search for the Direct Marketing Problem. |
IEEE Access |
2024 |
DBLP DOI BibTeX RDF |
|
10 | Lyndon J. B. Nixon, Konstantinos Apostolidis, Evlampios Apostolidis, Damianos Galanopoulos, Vasileios Mezaris, Basil Philipp, Rasa Bocyte |
AI and data-driven media analysis of TV content for optimised digital content marketing. |
Multim. Syst. |
2024 |
DBLP DOI BibTeX RDF |
|
10 | Ali Ben Mrad, Brahim Hnich |
Intelligent attribution modeling for enhanced digital marketing performance. |
Intell. Syst. Appl. |
2024 |
DBLP DOI BibTeX RDF |
|
10 | Ernest Emeka Izogo, Mercy Mpinganjira |
Digital content marketing consumption motives in the age of social media: an investigation of relational and monetary outcomes. |
Aslib J. Inf. Manag. |
2024 |
DBLP DOI BibTeX RDF |
|
10 | Adwoa Yeboaa Owusu Yeboah, Michael Adu Kwarteng, Petr Novák |
Social media marketing, value creation and firm's sustainability performance: a study among young consumers. |
Aslib J. Inf. Manag. |
2024 |
DBLP DOI BibTeX RDF |
|
10 | Thangaraja Arumugam, M. A. Sanjeev, Renju K. Mathai, S. R. Boselin Prabhu, R. Balamourougane, T. Jarin |
An empirical verification of the proposed distributor marketing intelligence system model. |
Int. J. Bus. Inf. Syst. |
2024 |
DBLP DOI BibTeX RDF |
|
10 | Daniel Guhl, Friederike Paetz, Udo Wagner, Michel Wedel |
Predicting and optimizing marketing performance in dynamic markets. |
OR Spectr. |
2024 |
DBLP DOI BibTeX RDF |
|
10 | Salma Karray, Guiomar Martín-Herrán |
The effects of decision timing for pricing and marketing efforts in a supply chain with competing manufacturers. |
Int. Trans. Oper. Res. |
2024 |
DBLP DOI BibTeX RDF |
|
10 | Albin Zeqiri, Pascal Jansen, Jan Ole Rixen, Michael Rietzler, Enrico Rukzio |
'Eco Is Just Marketing': Unraveling Everyday Barriers to the Adoption of Energy-Saving Features in Major Home Appliances. |
Proc. ACM Interact. Mob. Wearable Ubiquitous Technol. |
2024 |
DBLP DOI BibTeX RDF |
|
10 | Sugandha Agarwal, Norita B. Ahmad, Dima Jamali |
AI and Big Data in Contemporary Marketing. |
Computer |
2024 |
DBLP DOI BibTeX RDF |
|
10 | Yingjie Tian 0001, Yuhao Xie |
Artificial cheerleading in IEO: Marketing campaign or pump and dump scheme. |
Inf. Process. Manag. |
2024 |
DBLP DOI BibTeX RDF |
|
10 | Nikolaos Th. Giannakopoulos, Marina C. Terzi, Damianos P. Sakas, Nikos Kanellos, Kanellos Toudas, Stavros P. Migkos |
Agroeconomic Indexes and Big Data: Digital Marketing Analytics Implications for Enhanced Decision Making with Artificial Intelligence-Based Modeling. |
Inf. |
2024 |
DBLP DOI BibTeX RDF |
|
10 | Zhaobin Wei, Jichun Liu, Zhiyuan Tang, Yi Liu, Shafqat Jawad, Junyong Liu, Zhifang Yang, Tianjiao Pu |
A Comprehensive Competitiveness Decision Method for Electricity Retailers Considering the Integration of Device Operation, Investment Planning, and Marketing Strategy. |
IEEE Syst. J. |
2024 |
DBLP DOI BibTeX RDF |
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