Search results for "Marketing"

Hits ?▲	Authors	Title	Venue	Year	Link	Author keywords
13	Guwen Feng, Xin-Jing Wang, Lei Zhang 0001, Wei-Ying Ma	Mining adjacent markets from a large-scale ads video collection for image advertising.	SIGIR	2010	DBLP DOI BibTeX RDF	adjacent marketing, video retrieval, image advertising
13	Amit Goyal 0002, Francesco Bonchi, Laks V. S. Lakshmanan	Learning influence probabilities in social networks.	WSDM	2010	DBLP DOI BibTeX RDF	social networks, influence, viral marketing
13	Tianyi Jiang, Alexander Tuzhilin	Dynamic micro-targeting: fitness-based approach to predicting individual preferences.	Knowl. Inf. Syst.	2009	DBLP DOI BibTeX RDF	Marketing application, Micro-targeting, Personalization, Customer segmentation, Customer profiles
13	Teng-Kai Fan, Chia-Hui Chang	Blogger-centric contextual advertising.	CIKM	2009	DBLP DOI BibTeX RDF	machine learning, blog, marketing, web advertising, intention recognition, sentiment detection
13	Jose Rojas, Matthew Chalmers	The Appropriation of Information and Communication Technology: A Cross-Cultural Perspective.	HCI (1)	2009	DBLP DOI BibTeX RDF	socialisation, triviality, commoditisation, context, layout, marketing, ICT, infrastructure, relevance, space, place, media, business, meaning, Appropriation, domestication, social practices, peer support
13	Michael Fux, Thomas Myrach	Adoption of a Destination-Wide CRM Approach: An Empirical Analysis of the Determinants in the Swiss Hospitality Industry.	ENTER	2009	DBLP DOI BibTeX RDF	Destination Management, Email Marketing Campaign, Interorganizational System (IOS), Cooperation, CRM, Technology Adoption
13	Dirk Riehle	The Commercial Open Source Business Model.	AMCIS/SIGeBIZ	2009	DBLP DOI BibTeX RDF	commercial open source, community open source, commercial open source business model, dual-licensing strategy, open core business model, go-to-market strategy, open source sales, open source marketing, open source product management, open source licensing, software engineering, Open source, open source software, business model, collaborative development
13	Tao Yu, Zhou Jiang, Yi Chen	Research on Chinese Urban Growth Path Based on the Conception of Sustainable Development.	NCM	2009	DBLP DOI BibTeX RDF	urban growth, marketing, sustainable development
13	Brian Cugelman, Mike Thelwall, Phil Dawes	Communication-based influence components model.	PERSUASIVE	2009	DBLP DOI BibTeX RDF	social marketing, internet, communication, web, online, behaviour
13	Christy M. K. Cheung, Matthew K. O. Lee, Dimple R. Thadani	The Impact of Positive Electronic Word-of-Mouth on Consumer Online Purchasing Decision.	WSKS (1)	2009	DBLP DOI BibTeX RDF	Electronic word-of-mouth, trust, electronic commerce, virtual community, online shopping, e-marketing, online consumer behavior
13	Sudarsan Jayasingh, Uchenna Cyril Eze	An extended TAM for analyzing adoption behavior of mobile coupon.	MoMM	2009	DBLP DOI BibTeX RDF	discount coupon, mobile coupon, mobile marketing, TAM
13	Peter Dalsgård, Kim Halskov	Dynamically transparent window.	CHI Extended Abstracts	2009	DBLP DOI BibTeX RDF	interactive shop window, marketing effect, experience, urban computing
13	Oren Ben-Zwi, Danny Hermelin, Daniel Lokshtanov, Ilan Newman	An exact almost optimal algorithm for target set selection in social networks.	EC	2009	DBLP DOI BibTeX RDF	bounded tree-width algorithm, bounded tree-width lower-bound, target set selection, social networks, viral marketing
13	Bimal Pratap Shah	Search engine visibility of national tourism promotion websites: a case of Nepal.	ICEGOV	2009	DBLP DOI BibTeX RDF	organic search results, search engine visibility, tourism portals, search engine marketing, search engine optimization
13	Ying Su, Gongqian Peng, Zhanming Jin	Assuring the Information Quality in Data Mining for a Finance Company.	FSKD (5)	2009	DBLP DOI BibTeX RDF	Auto finance marketing, data mining, data warehouse, information quality, quality assessment
13	Radu Nicolae Cristea	Dynamic Decision Systems.	Panhellenic Conference on Informatics	2009	DBLP DOI BibTeX RDF	fuzzy control theory, game theory, competition, marketing strategies
13	Depeng Zhang, Li Ma	Research on the Impact of Staffs' Cultural Value Orientation upon their Acceptance Intention of Technology Innovation of Retail Enterprise.	JCAI	2009	DBLP DOI BibTeX RDF	retail enterprise, transnational marketing, evaluation, risk
13	Yitong Wang, Xiaojun Feng	A Potential-Based Node Selection Strategy for Influence Maximization in a Social Network.	ADMA	2009	DBLP DOI BibTeX RDF	social network, greedy algorithm, viral marketing, information diffusion, influence maximization
13	Ruiliang Yan	Profit sharing and firm performance in the manufacturer-retailer dual-channel supply chain.	Electron. Commer. Res.	2008	DBLP DOI BibTeX RDF	Profit sharing, Channel coordination, Profit bargaining, Game theory, Supply chain management, Online marketing
13	Francisco J. Arcelus, T. P. M. Pakkala, Gopalan Srinivasan	Retailer's inventory policies for a one time only manufacturer trade deal of uncertain duration.	Ann. Oper. Res.	2008	DBLP DOI BibTeX RDF	Inventory/marketing/production interface, Discount-duration uncertainty, Temporary-sales policies
13	Nawel Amrouche, Guiomar Martín-Herrán, Georges Zaccour	Feedback Stackelberg equilibrium strategies when the private label competes with the national brand.	Ann. Oper. Res.	2008	DBLP DOI BibTeX RDF	Marketing channels, Private label, Feedback-Stackelberg equilibrium, Pricing, Advertising, Differential games
13	Yong-Hyuk Kim, Yourim Yoon, Byung Ro Moon	A Lagrangian Approach for Multiple Personalized Campaigns.	IEEE Trans. Knowl. Data Eng.	2008	DBLP DOI BibTeX RDF	Electronic Commerce, Marketing, Constrained optimization, Algorithm design and analysis, Evolutionary computing and genetic algorithms, Algorithms for data and knowledge management
13	Onur Kemal Tosun, Anil Gungor, Y. Ilker Topcu	ANP application for evaluating Turkish mobile communication operators.	J. Glob. Optim.	2008	DBLP DOI BibTeX RDF	Multiple criteria decision making in marketing, Mobile communication, Analytic network process
13	Kevin Smith 0001, Sileye O. Ba, Jean-Marc Odobez, Daniel Gatica-Perez	Tracking the Visual Focus of Attention for a Varying Number of Wandering People.	IEEE Trans. Pattern Anal. Mach. Intell.	2008	DBLP DOI BibTeX RDF	Computer vision, Tracking, Marketing, Scene Analysis, Image Processing and Computer Vision
13	Amit Goyal 0002, Francesco Bonchi, Laks V. S. Lakshmanan	Discovering leaders from community actions.	CIKM	2008	DBLP DOI BibTeX RDF	tribes, social networks, leadership, influence, viral marketing, frequent pattern discovery
13	Jean-Eric Pelet, Jean-François Lemoine	Experimental Study on the Effects of the Colors of E-Commerce Websites upon Memorization and Intent of Buying.	DEXA Workshops	2008	DBLP DOI BibTeX RDF	sensorial marketing, e-commerce, interfaces, emotion, memory, color, consumer behavior, mood
13	Kartik Hosanagar, Vadim Cherepanov	Optimal bidding in stochastic budget constrained slot auctions.	EC	2008	DBLP DOI BibTeX RDF	stochastic modeling, stochastic optimization, sponsored search, bidding, search engine marketing
13	Daniela E. Alves, Cristiano A. da Silva, Ana Margarida G. Ferreira	Environmental communication.	SIGDOC	2008	DBLP DOI BibTeX RDF	design, perception, sustainability, marketing, semiotic
13	Sorin-Aurel Moraru, Catalin Bujdei, Lothar Krupka, Ion Truican, Costin Grigorescu	Newsletter engine application.	PETRA	2008	DBLP DOI BibTeX RDF	article, newsletter, communication, marketing, templates
13	Edward C. Malthouse	Mining for trigger events with survival analysis.	Data Min. Knowl. Discov.	2007	DBLP DOI BibTeX RDF	Trigger events, One-to-one marketing, Time-dependent covariates, CRM, Survival analysis, Customer lifetime value
13	Stuart J. Barnes	Virtual worlds as a medium for advertising.	Data Base	2007	DBLP DOI BibTeX RDF	virtual world, marketing, online game, second life, advertising, MMOG
13	Eli M. Noam	The dismal economics of virtual worlds.	Data Base	2007	DBLP DOI BibTeX RDF	virtual world, economics, business models, marketing, online game, second life, MMOG
13	YenLee Chu, Jim Jiunde Lee	The Experiential Preferences of the Online Consumers in Different Internet Shopping Lifestyles Towards Online Shopping Websites.	HCI (4)	2007	DBLP DOI BibTeX RDF	Experiential Marketing, Online Shopping, Lifestyles
13	Ron Hofer, Dirk Zimmermann, Melanie Jekal	Alignment of Product Portfolio Definition and User Centered Design Activities.	HCI (1)	2007	DBLP DOI BibTeX RDF	Business Requirements, Customer Requirements, Product Definition, Product Portfolio Management, User Centered Design, Marketing, Usability Engineering, User Requirements
13	Ronny Kramer, Marko Modsching, Klaus ten Hagen, Ulrike Gretzel	Web-based Recommenders for Personalized City Tours: A Usage Analysis.	ENTER	2007	DBLP DOI BibTeX RDF	destination marketing, tour recommendation, personalized city tour, ontology, web services, semantic matching, trip planning
13	Peter O'Connor	An Analysis of Hotel Trademark Abuse in Pay-Per-Click Search Advertising.	ENTER	2007	DBLP DOI BibTeX RDF	trademark abuse, Search engine marketing, hotel sector
13	Eleni Michopoulou, Dimitrios Buhalis, Spyros Michailidis, Ivor Ambrose	Destination Management Systems: Technical Challenges in Developing an eTourism Platform for Accessible Tourism in Europe.	ENTER	2007	DBLP DOI BibTeX RDF	disability market, accessible tourism, destination marketing, User requirements
13	Penny Hagen, Toni Robertson, David Gravina	Engaging stakeholders: mobile diaries for social design.	DUX	2007	DBLP DOI BibTeX RDF	marketing / market research, interaction design, user studies, user experience, participatory design, user interface design, social media, user research, user generated content, design research, handheld devices and mobile computing, user-centered design / human-centered design
13	Kenneth Janz, Emily Gruenert	Creating a story and message about information technology on your campus: the power of a technology profile.	SIGUCCS	2007	DBLP DOI BibTeX RDF	annual report, communications assessment, technology profile, technoogy planning, collaboration, communications, documentation, survey, marketing, focus groups, faculty development, technology training, communication strategies, staff development, support services, technology needs assessment
13	Margaret E. Smith	A little help from my friends.	SIGUCCS	2007	DBLP DOI BibTeX RDF	web, training, documentation, marketing, print, help, public relations
13	Peter Paauwe, Peter van der Putten, Michiel C. van Wezel	DTMC: an actionable e-customer lifetime value model based on markov chains and decision trees.	ICEC	2007	DBLP DOI BibTeX RDF	e-commerce, markov chains, marketing, CART, customer lifetime value
13	Yan Chen 0023, Jun Tian, Xiangzhen Kong	Automated Promotion Machine: Emerging IS for the Retail Industry in China.	CONFENIS (2)	2007	DBLP DOI BibTeX RDF	EIS for service sector, Marketing and campaign management, Business intelligence
13	Yukio Ohsawa, Takuma Hosoda, Takeshi Ui, Misato Ueda, Hirofumi Tanaka	RFID Tags Without Customers ID in Book Library for Detecting Latent Interest of User Group.	KES (2)	2007	DBLP DOI BibTeX RDF	Customer group, Marketing, RFID tags, Chance Discovery
13	Masahiko Ishino, Naokazu Yamaki, Teruhisa Ichikawa, Tadanori Mizuno	The Recommendation System Using Mathematical Programming Model.	KES (3)	2007	DBLP DOI BibTeX RDF	Data-mining, Recommendation System, Marketing, Analytic Hierarchy Process, CRM, Mathematical Programming, Conjoint Analysis
13	Ankit Sharma 0002, Yatendra Kumar Singhal, Dhawal Makhija, Anuj Kumar Goyal, Naman Agarwal, Arti Bakhshi	Factors Affecting e-Tailing Website Effectiveness: An Indian Perspective.	ICIW	2007	DBLP DOI BibTeX RDF	a framework on online consumer behavior, website effectiveness, e-commerce, B2C, internet marketing, e-tailing
13	Eyal de Lara, Keith I. Farkas	New Products.	IEEE Pervasive Comput.	2006	DBLP DOI BibTeX RDF	Vocel, Cellit Mobile Marketing's House4Cell, Presto's Printing Mailbox, AirCell, Nike+iPod Sport Kit, Hewlett-Packard Labs, IBM Secure Blue, Jack PC, Chip PC Technologies
13	Ching-Chih Wen	The Use of Modern Online Techniques and Mechanisms in Market Research.	CIMCA/IAWTIC	2006	DBLP DOI BibTeX RDF	online marketing research, blog, VoIP, cookie, IM
13	Kenneth Janz, Emily Gruenert	Creating a positive first impression of information technology support at the start of school.	SIGUCCS	2006	DBLP DOI BibTeX RDF	communications assessment, start of school, technology planning, collaboration, communications, documentation, marketing, technology training, communication strategies, support services, technology needs assessment
13	Bo Xing, Zhangxi Lin	The impact of search engine optimization on online advertising market.	ICEC	2006	DBLP DOI BibTeX RDF	paid placement, sponsored links, search engine, online advertising, search engine marketing, search engine optimization
13	Robert J. Kauffman, Amy Ping Wu	Optimal Timing for Software Functionality Additions by Internet Portals.	HICSS	2006	DBLP DOI BibTeX RDF	functionality additions, value latency, vendor strategies, timing, Economics, portals, e-marketing
13	Mark R. Brown, Udo Gottlieb, Rose Muchira	Privacy Concerns and Purchase of Travel Product Online.	ENTER	2005	DBLP DOI BibTeX RDF	relationship marketing, Internet, privacy, trust, travel
13	Joke Kort, Henk de Poot	Usage analysis: combining logging and qualitative methods.	CHI Extended Abstracts	2005	DBLP DOI BibTeX RDF	automated usage analysis, product design cycle, product launch and marketing, qualitative methods, event logging, automated usability evaluation
13	Luther Thie, Eyal Fried	Acclairism: questioning biometric technology through an airport security clearance system.	CHI Extended Abstracts	2005	DBLP DOI BibTeX RDF	air travel security, biometric technologies, brain fingerprinting, invasive technologies, neuro-marketing, social status, privacy, identity
13	Leo Frishberg	Looking back at plan AHEAD™: exercising user- centered design in emergency management.	CHI Extended Abstracts	2005	DBLP DOI BibTeX RDF	ethnography/ethnographic studies, marketing/market research, design, user interface, interaction design, user experience, process improvement, product design, user research, information architecture, experience design, human-centered design, concept design, business strategy, usability research
13	Bob Hughes	From useful idiocy to activism: a Marxist interpretation of computer development.	Critical Computing	2005	DBLP DOI BibTeX RDF	Marxism, capitalism, economic surplus, sales effort, computers, marketing, electronics
13	Thomas S. Gruca, Joyce E. Berg, Michael Cipriano	The Effect of Electronic Markets on Forecasts of New Product Success.	Inf. Syst. Frontiers	2003	DBLP DOI BibTeX RDF	new product success, forecasting, electronic markets, marketing research
13	Robyn C. Richard, Claire C. Lassalle	New name, new image: PC help desk steers massive PR launch.	SIGUCCS	2003	DBLP DOI BibTeX RDF	brochures, flyers, pamphlets, services, marketing, support, public relations
13	Beth Ohmer	Technology in the hearts of the faculty.	SIGUCCS	2003	DBLP DOI BibTeX RDF	marketing training options, collaboration, training, support, workshops, faculty development, outreach
13	Vincent Chevrin	Studying the multimodality/personalization couple in interactive and evolving environments: dynamic contextual adaptation of users tasks.	IHM	2003	DBLP DOI BibTeX RDF	interaction, E-marketing, multichannel
13	Chi-Hong Leung, Yuen-Yan Chan, Candy Suk Ching Chan	Analysis of mobile commerce market in Hong Kong.	ICEC	2003	DBLP DOI BibTeX RDF	marketing analysis, mobile e-cert, mobile network operator, mobile commerce, information market, communication standard
13	Ram Chillarege	The Marriage of Business Dynamics and Software Engineering.	IEEE Softw.	2002	DBLP DOI BibTeX RDF	software marketing, business technology optimization, software engineering, development process, return on investment, maturity, software economics
13	Amy Reeter, Todd Krupa	TechKnowledge: efficiently and cost-effectively supporting users.	SIGUCCS	2002	DBLP DOI BibTeX RDF	editorial, communication, marketing, advertising, news, publication, promotional, magazine
13	Diane Louise Jung, Charles Rondot	Making IT happen - at Indiana University.	SIGUCCS	2002	DBLP DOI BibTeX RDF	MITH, awareness campaign, making IT happen, IT, marketing, IT services
13	Todd Krupa	Triple play: delivering effective & key communication.	SIGUCCS	2001	DBLP DOI BibTeX RDF	editorial, propaganda, communication, marketing, advertising, news, promotional, public relations
13	Sarah Spiekermann, Jens Grossklags, Bettina Berendt	E-privacy in 2nd generation E-commerce: privacy preferences versus actual behavior.	EC	2001	DBLP DOI BibTeX RDF	automated shopping and trading, marketing and advertising technology, user interface and interaction design, privacy, legal issues, social implications
13	Hans van der Heijden, Tibert Verhagen, Marcel Creemers	Predicting Online Purchase Behavior: Replications and Test of Competing Models.	HICSS	2001	DBLP DOI BibTeX RDF	electronic commerce, technology acceptance model, online consumer behavior, Internet marketing
13	Josef Fink, Alfred Kobsa	A Review and Analysis of Commercial User Modeling Servers for Personalization on the World Wide Web.	User Model. User Adapt. Interact.	2000	DBLP DOI BibTeX RDF	one-to-one marketing, deployment requirements, commercial user modeling, company profiles, user modeling servers, personalization, electronic commerce, customer relationship management, product reviews
13	Pei-Yu Sharon Chen, Lorin M. Hitt	Switching cost and brand loyalty in electronic markets: evidence from on-line retail brokers.	ICIS	2000	DBLP BibTeX RDF	financial sector, measures, marketing, electronic markets, empirical research
13	Sivakumar Viswanathan	Competition across channels: do electronic markets complement or cannibalize traditional retailers.	ICIS	2000	DBLP BibTeX RDF	marketing channels, electronic commerce, electronic markets, economic theory
13	Juhnyoung Lee, Mark Podlaseck	Using a starfield visualization for analyzing product performance of online stores.	EC	2000	DBLP DOI BibTeX RDF	merchandising, visualization, electronic commerce, marketing
13	Moritz Neumüller	A semiotic analysis of iMarketing tools.	Hypertext	2000	DBLP DOI BibTeX RDF	internet, Internet, marketing, semiotics, eCommerce
13	Amit Das, Christina Soh, Patrick Chang Boon Lee	A model of customer satisfaction with information technology service providers: an empirical study.	SIGCPR	1999	DBLP DOI BibTeX RDF	marketing of MIS, service quality, IS management
13	Gregory Piatetsky-Shapiro, Brij M. Masand	Estimating Campaign Benefits and Modeling Lift.	KDD	1999	DBLP DOI BibTeX RDF	estimation, lift, database marketing
13	Denise M. Woit, David V. Mason	Lessons from on-line programming examinations.	ITiCSE	1998	DBLP DOI BibTeX RDF	automated marketing, on-line examinations
13	Gerald L. Lohse, Peter Spiller	Quantifying the Effect of User Interface Design Features on Cyberstore Traffic and Sales.	CHI	1998	DBLP DOI BibTeX RDF	Internet retail store design, economic value, WWW, electronic commerce, marketing, regression analysis, shopping
13	P. C. Muller, R. de Poorter, J. De Jong, J. M. L. van Engelen	Using the Internet as a communication infrastructure for lead user involvement in the new product development process.	WETICE	1996	DBLP DOI BibTeX RDF	lead user involvement, new product development process, dynamic markets, product marketing, new market needs, user network, multimedia products, innovative users, Internet, Internet, case study, time-to-market, market research, communication infrastructure, customer needs
13	J. D. Baxter, R. B. Oldland, R. J. Bottomley	The Use of Expert Knowledge in the Selection of CIG Welding Consumables.	Australian Joint Conference on Artificial Intelligence	1988	DBLP DOI BibTeX RDF	welding, welding consumables, product selection, expert system, marketing
10	N. M. Galieva, Alexey V. Korolev, Guennady A. Ougolnitsky	Dynamic Resource Allocation Networks in Marketing: Comparing the Effectiveness of Control Methods.	Dyn. Games Appl.	2024	DBLP DOI BibTeX RDF
10	Zhimei Luo, Jinyuan Guo, Jose Benitez 0001, Laurent Scaringella, Jiabao Lin	How do organizations leverage social media to enhance marketing performance? Unveiling the power of social CRM capability and guanxi.	Decis. Support Syst.	2024	DBLP DOI BibTeX RDF
10	Mahmoud SalahEldin Kasem, Mohamed Hamada 0003, Islam Taj-Eddin	Customer profiling, segmentation, and sales prediction using AI in direct marketing.	Neural Comput. Appl.	2024	DBLP DOI BibTeX RDF
10	Bin Zhang	Innovative exponential TODIM-CoCoSo framework for uncertain multiple-attribute group decision-making in the effectiveness evaluation of short video marketing strategies.	J. Intell. Fuzzy Syst.	2024	DBLP DOI BibTeX RDF
10	Vikas Ranveer Singh Mahala, Neeraj Garg, D. Saxena, Rajesh Kumar	Unveiling Marketing Potential: Harnessing Advanced Analytics and Machine Learning for Gold Membership Strategy Optimization in a Superstore.	SN Comput. Sci.	2024	DBLP DOI BibTeX RDF
10	Jingxin Zhang 0011, Jianxiong Zhang, Chunqiu Xu	Contract design considering data driven marketing: with and without the cap and trade regulation.	Ann. Oper. Res.	2024	DBLP DOI BibTeX RDF
10	Adrian Waltenrath	Consumers' ambiguous perceptions of advertising disclosures in influencer marketing: Disentangling the effects on current and future social media engagement.	Electron. Mark.	2024	DBLP DOI BibTeX RDF
10	Nadine Steinmann, Alexander Piazza	KI-basierte Textkreation im Content Marketing: Design und Evaluation eines effektiven Prompts.	HMD Prax. Wirtsch.	2024	DBLP DOI BibTeX RDF
10	Shih-Jung Wu, Rui-Dong Chiang, Han-Chi Chang	Applying sentiment analysis in social web for smart decision support marketing.	J. Ambient Intell. Humaniz. Comput.	2024	DBLP DOI BibTeX RDF
10	Gun Ho Lee, Kyoung Jun Lee, Baek Jeong, Taekyung Kim 0001	Developing Personalized Marketing Service Using Generative AI.	IEEE Access	2024	DBLP DOI BibTeX RDF
10	Felipe Martins Müller, Vanessa A. Schneider, Iaê Santos Bonilha, Veridiane Barbara De Souza, Greici Da Rosa Da Cruz, Michalis Mavrovouniotis	GATeS: A Hybrid Algorithm Based on Genetic Algorithm and Tabu Search for the Direct Marketing Problem.	IEEE Access	2024	DBLP DOI BibTeX RDF
10	Lyndon J. B. Nixon, Konstantinos Apostolidis, Evlampios Apostolidis, Damianos Galanopoulos, Vasileios Mezaris, Basil Philipp, Rasa Bocyte	AI and data-driven media analysis of TV content for optimised digital content marketing.	Multim. Syst.	2024	DBLP DOI BibTeX RDF
10	Ali Ben Mrad, Brahim Hnich	Intelligent attribution modeling for enhanced digital marketing performance.	Intell. Syst. Appl.	2024	DBLP DOI BibTeX RDF
10	Ernest Emeka Izogo, Mercy Mpinganjira	Digital content marketing consumption motives in the age of social media: an investigation of relational and monetary outcomes.	Aslib J. Inf. Manag.	2024	DBLP DOI BibTeX RDF
10	Adwoa Yeboaa Owusu Yeboah, Michael Adu Kwarteng, Petr Novák	Social media marketing, value creation and firm's sustainability performance: a study among young consumers.	Aslib J. Inf. Manag.	2024	DBLP DOI BibTeX RDF
10	Thangaraja Arumugam, M. A. Sanjeev, Renju K. Mathai, S. R. Boselin Prabhu, R. Balamourougane, T. Jarin	An empirical verification of the proposed distributor marketing intelligence system model.	Int. J. Bus. Inf. Syst.	2024	DBLP DOI BibTeX RDF
10	Daniel Guhl, Friederike Paetz, Udo Wagner, Michel Wedel	Predicting and optimizing marketing performance in dynamic markets.	OR Spectr.	2024	DBLP DOI BibTeX RDF
10	Salma Karray, Guiomar Martín-Herrán	The effects of decision timing for pricing and marketing efforts in a supply chain with competing manufacturers.	Int. Trans. Oper. Res.	2024	DBLP DOI BibTeX RDF
10	Albin Zeqiri, Pascal Jansen, Jan Ole Rixen, Michael Rietzler, Enrico Rukzio	'Eco Is Just Marketing': Unraveling Everyday Barriers to the Adoption of Energy-Saving Features in Major Home Appliances.	Proc. ACM Interact. Mob. Wearable Ubiquitous Technol.	2024	DBLP DOI BibTeX RDF
10	Sugandha Agarwal, Norita B. Ahmad, Dima Jamali	AI and Big Data in Contemporary Marketing.	Computer	2024	DBLP DOI BibTeX RDF
10	Yingjie Tian 0001, Yuhao Xie	Artificial cheerleading in IEO: Marketing campaign or pump and dump scheme.	Inf. Process. Manag.	2024	DBLP DOI BibTeX RDF
10	Nikolaos Th. Giannakopoulos, Marina C. Terzi, Damianos P. Sakas, Nikos Kanellos, Kanellos Toudas, Stavros P. Migkos	Agroeconomic Indexes and Big Data: Digital Marketing Analytics Implications for Enhanced Decision Making with Artificial Intelligence-Based Modeling.	Inf.	2024	DBLP DOI BibTeX RDF
10	Zhaobin Wei, Jichun Liu, Zhiyuan Tang, Yi Liu, Shafqat Jawad, Junyong Liu, Zhifang Yang, Tianjiao Pu	A Comprehensive Competitiveness Decision Method for Electricity Retailers Considering the Integration of Device Operation, Investment Planning, and Marketing Strategy.	IEEE Syst. J.	2024	DBLP DOI BibTeX RDF