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Publication years (Num. hits)
1963-1980 (15) 1983-1993 (16) 1994-1997 (19) 1998 (15) 1999 (24) 2000 (16) 2001 (44) 2002 (45) 2003 (44) 2004 (57) 2005 (81) 2006 (112) 2007 (155) 2008 (168) 2009 (233) 2010 (165) 2011 (159) 2012 (166) 2013 (170) 2014 (194) 2015 (204) 2016 (193) 2017 (242) 2018 (208) 2019 (243) 2020 (225) 2021 (263) 2022 (258) 2023 (241) 2024 (44)
Publication types (Num. hits)
article(1895) book(5) incollection(48) inproceedings(2022) phdthesis(42) proceedings(7)
Venues (Conferences, Journals, ...)
CoRR(292) Mark. Sci.(97) WWW(71) KDD(70) Eur. J. Oper. Res.(68) CIKM(67) AdKDD@KDD(59) Manag. Sci.(58) HICSS(48) Comput. Hum. Behav.(47) ICIS(42) EC(39) SIGIR(36) WSDM(36) IEEE Access(33) Int. J. Mob. Commun.(32) More (+10 of total 1244)
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Results
Found 4019 publication records. Showing 4019 according to the selection in the facets
Hits ? Authors Title Venue Year Link Author keywords
121Anindya Ghose, Sha Yang An empirical analysis of paid placement in online advertising. Search on Bibsonomy ICEC The full citation details ... 2007 DBLP  DOI  BibTeX  RDF hierarchical bayesian methods, natural search, paid search, information systems, marketing, online advertising
120Foster J. Provost Brand advertising, on-line audiences, and social media: invited talk. Search on Bibsonomy KDD Workshop on Data Mining and Audience Intelligence for Advertising The full citation details ... 2009 DBLP  DOI  BibTeX  RDF
102Mark A. Rosso, Bernard J. Jansen Smart marketing or bait & switch: competitors' brands as keywords in online advertising. Search on Bibsonomy WICOW The full citation details ... 2010 DBLP  DOI  BibTeX  RDF deceptive advertising, paid placement, paid search, passing off, search advertising, trademark infringement, trust, e-commerce, search engine, marketing, intellectual property, sponsored search, brand, trademark, internet advertising, search engine marketing, pay per click, keyword advertising
100Christian Rohrer, John Boyd 0002 The rise of intrusive online advertising and the response of user experience research at Yahoo! Search on Bibsonomy CHI Extended Abstracts The full citation details ... 2004 DBLP  DOI  BibTeX  RDF Yahoo!, advertising research, brand research, online advertising, user experience research
95Anand Ranganathan, Roy H. Campbell Advertising in a pervasive computing environment. Search on Bibsonomy Workshop Mobile Commerce The full citation details ... 2002 DBLP  DOI  BibTeX  RDF pervasive computing, electronic commerce, advertising
91Ewa Dominowska, Vanja Josifovski First workshop on targeting and ranking for online advertising. Search on Bibsonomy WWW The full citation details ... 2008 DBLP  DOI  BibTeX  RDF targeting of online advertising, ranking, online advertising
89Ramin Vatanparast Piercing the Fog of Mobile Advertising. Search on Bibsonomy ICMB The full citation details ... 2007 DBLP  DOI  BibTeX  RDF
86Lusong Li, Tao Mei 0001, Xiang Niu, Chong-Wah Ngo PageSense: style-wise web page advertising. Search on Bibsonomy WWW The full citation details ... 2010 DBLP  DOI  BibTeX  RDF multimodal relevance, web page advertising, web page style
86Teng-Kai Fan, Chia-Hui Chang Sentiment-Oriented Contextual Advertising. Search on Bibsonomy ECIR The full citation details ... 2009 DBLP  DOI  BibTeX  RDF Marketing, Web Advertising, Sentiment Detection
86Bo Xing, Zhangxi Lin The impact of search engine optimization on online advertising market. Search on Bibsonomy ICEC The full citation details ... 2006 DBLP  DOI  BibTeX  RDF paid placement, sponsored links, search engine, online advertising, search engine marketing, search engine optimization
86Dimitris Drossos, George M. Giaglis Factors That Influence the Effectiveness of Mobile Advertising: The Case of SMS. Search on Bibsonomy Panhellenic Conference on Informatics The full citation details ... 2005 DBLP  DOI  BibTeX  RDF SMS advertising, Mobile applications, factor analysis
81Ting Li 0001, Ning Liu 0001, Jun Yan 0001, Gang Wang 0010, Fengshan Bai, Zheng Chen 0001 A Markov chain model for integrating behavioral targeting into contextual advertising. Search on Bibsonomy KDD Workshop on Data Mining and Audience Intelligence for Advertising The full citation details ... 2009 DBLP  DOI  BibTeX  RDF click-through data, Markov chain model, contextual advertising, behavioral targeting
81Michael May 0001, Christine Körner, Dirk Hecker, Martial Pasquier, Urs Hofmann, Felix Mende Handling missing values in GPS surveys using survival analysis: a GPS case study of outdoor advertising. Search on Bibsonomy KDD Workshop on Data Mining and Audience Intelligence for Advertising The full citation details ... 2009 DBLP  DOI  BibTeX  RDF mobility mining, outdoor advertising, GPS, missing values, survival analysis
77Wei Li 0010, Xuerui Wang, Ruofei Zhang, Ying Cui, Jianchang Mao, Rong Jin 0001 Exploitation and exploration in a performance based contextual advertising system. Search on Bibsonomy KDD The full citation details ... 2010 DBLP  DOI  BibTeX  RDF click feedback, exploitation and exploration, online advertising, click-through-rate
77Chia-Hu Chang, Kuei-Yi Hsieh, Ming-Che Chung, Ja-Ling Wu ViSA: virtual spotlighted advertising. Search on Bibsonomy ACM Multimedia The full citation details ... 2008 DBLP  DOI  BibTeX  RDF less intrusiveness, tennis video analysis, virtual advertisement, image advertising
74Anindya Ghose, Sha Yang An empirical analysis of sponsored search performance in search engine advertising. Search on Bibsonomy WSDM The full citation details ... 2008 DBLP  DOI  BibTeX  RDF paid search advertising, search engines, electronic commerce, online advertising, internet markets, hierarchical bayesian modeling
72Xian-Sheng Hua 0001, Tao Mei 0001, Shipeng Li 0001 When multimedia advertising meets the new Internet era. Search on Bibsonomy MMSP The full citation details ... 2008 DBLP  DOI  BibTeX  RDF
72Dimitris Drossos, George M. Giaglis Mobile Advertising Effectiveness: an Exploratory Study. Search on Bibsonomy ICMB The full citation details ... 2006 DBLP  DOI  BibTeX  RDF
72Parissa Haghirian, Maria Madlberger, Andrea Tanuskova Increasing Advertising Value of Mobile Marketing - An Empirical Study of Antecedents. Search on Bibsonomy HICSS The full citation details ... 2005 DBLP  DOI  BibTeX  RDF
72Jeffrey Parsons, Katherine Gallagher, K. Dale Foster Messages in the Medium: An Experimental Investigation of Web Advertising Effectiveness and Attitudes toward Web Content. Search on Bibsonomy HICSS The full citation details ... 2000 DBLP  DOI  BibTeX  RDF
69Andrei Z. Broder, Evgeniy Gabrilovich, Vanja Josifovski Information retrieval challenges in computational advertising. Search on Bibsonomy SIGIR The full citation details ... 2010 DBLP  DOI  BibTeX  RDF sponsored search, online advertising, content match
69Teng-Kai Fan, Chia-Hui Chang Blogger-centric contextual advertising. Search on Bibsonomy CIKM The full citation details ... 2009 DBLP  DOI  BibTeX  RDF machine learning, blog, marketing, web advertising, intention recognition, sentiment detection
69Uriel Feige, Nicole Immorlica, Vahab S. Mirrokni, Hamid Nazerzadeh A combinatorial allocation mechanism with penalties for banner advertising. Search on Bibsonomy WWW The full citation details ... 2008 DBLP  DOI  BibTeX  RDF structural approximation, supply guarantee, combinatorial auctions, internet advertising
69Tao Mei 0001, Xian-Sheng Hua 0001, Shipeng Li 0001 Contextual in-image advertising. Search on Bibsonomy ACM Multimedia The full citation details ... 2008 DBLP  DOI  BibTeX  RDF image saliency, web page segmentation, image advertising
69Stuart J. Barnes Virtual worlds as a medium for advertising. Search on Bibsonomy Data Base The full citation details ... 2007 DBLP  DOI  BibTeX  RDF virtual world, marketing, online game, second life, advertising, MMOG
69Neil C. Rowe, Jim Coffman, Yilmaz Degirmenci, Scott Hall, Shong Lee, Clifton Williams Automatic removal of advertising from web-page display. Search on Bibsonomy JCDL The full citation details ... 2002 DBLP  DOI  BibTeX  RDF information retrieval, World Wide Web, images, information filtering, advertising
69David Siew, Xun Yi Agent-Mediated Internet Advertising. Search on Bibsonomy WECWIS The full citation details ... 2000 DBLP  DOI  BibTeX  RDF push and pull technology, software agent, Internet advertising
67Barry Ip Product placement in interactive games. Search on Bibsonomy Advances in Computer Entertainment Technology The full citation details ... 2009 DBLP  DOI  BibTeX  RDF interactive advertising, product placement, computer games, video games, interactive media
65Konrad Feldman The quantification of advertising: (+ lessons from building businesses based on large scale data mining). Search on Bibsonomy KDD The full citation details ... 2010 DBLP  DOI  BibTeX  RDF advertising response, modeling media consumption, data mining, advertising
65Xuerui Wang, Andrei Z. Broder, Marcus Fontoura, Vanja Josifovski A search-based method for forecasting ad impression in contextual advertising. Search on Bibsonomy WWW The full citation details ... 2009 DBLP  DOI  BibTeX  RDF impression forecasting, online advertising, wand, content match, contextual advertising
65Anindya Ghose, Sha Yang Analyzing search engine advertising: firm behavior and cross-selling in electronic markets. Search on Bibsonomy WWW The full citation details ... 2008 DBLP  DOI  BibTeX  RDF paid search advertising, search engines, web 2.0, electronic commerce, online advertising, hierarchical bayesian modeling
65JungKook Lee, Juline E. Mills Exploring the Use and Measurement of Web Advertising: Korean Perception of U.S. State Tourism Organizations. Search on Bibsonomy ENTER The full citation details ... 2005 DBLP  DOI  BibTeX  RDF Interactive Advertising Model, State Tourism Organizations, Structural Equation Model, Web Advertising, Confirmatory Factor Analysis
63Jong Woo Kim, Stephen M. Du Design for an Interactive Television Advertising System. Search on Bibsonomy HICSS The full citation details ... 2006 DBLP  DOI  BibTeX  RDF
63Symeon Papadopoulos, Fotis Menemenis, Yiannis Kompatsiaris, Ben Bratu Lexical Graphs for Improved Contextual Ad Recommendation. Search on Bibsonomy ECIR The full citation details ... 2009 DBLP  DOI  BibTeX  RDF content-targeted advertising, vocabulary impedance, lexical graphs, Online advertising
60Kohei Ichikawa, Katsutoshi Yada, Namiko Nakachi, Takashi Washio Optimization of Budget Allocation for TV Advertising. Search on Bibsonomy KES (2) The full citation details ... 2009 DBLP  DOI  BibTeX  RDF optimal budget allocation, advertising, GA
60Jung-Tae Lee, Hyungdong Lee, Hee-Seon Park, Young-In Song, Hae-Chang Rim Finding advertising keywords on video scripts. Search on Bibsonomy SIGIR The full citation details ... 2009 DBLP  DOI  BibTeX  RDF contextual in-video advertising, keyword extraction
60Andrei Z. Broder Computational advertising and recommender systems. Search on Bibsonomy RecSys The full citation details ... 2008 DBLP  DOI  BibTeX  RDF computational advertising, recommender systems, sponsored search, content match
60Tao Mei 0001, Xian-Sheng Hua 0001, Linjun Yang, Shipeng Li 0001 VideoSense: towards effective online video advertising. Search on Bibsonomy ACM Multimedia The full citation details ... 2007 DBLP  DOI  BibTeX  RDF contextual relevance, less intrusiveness, online video advertising
60Matthias C. Sala, Kurt Partridge, Linda Jacobson, James Begole An Exploration into Activity-Informed Physical Advertising Using PEST. Search on Bibsonomy Pervasive The full citation details ... 2007 DBLP  DOI  BibTeX  RDF Ubiquitous computing, advertising, human computation, experience sampling method
60Bao Xin Ren, Ding Li Ying Barriers and solutions to the development of online advertising in China. Search on Bibsonomy ICEC The full citation details ... 2006 DBLP  DOI  BibTeX  RDF barriers against online advertising, on-line game solution, interactivity, humanism
60Paat Rusmevichientong, David P. Williamson An adaptive algorithm for selecting profitable keywords for search-based advertising services. Search on Bibsonomy EC The full citation details ... 2006 DBLP  DOI  BibTeX  RDF search-based advertising, adaptive algorithms, online optimization, multi-armed bandits
60Berthier A. Ribeiro-Neto, Marco Cristo, Paulo Braz Golgher, Edleno Silva de Moura Impedance coupling in content-targeted advertising. Search on Bibsonomy SIGIR The full citation details ... 2005 DBLP  DOI  BibTeX  RDF web, Bayesian networks, kNN, advertising
59Xiaohui Wu, Jun Yan 0001, Ning Liu 0001, Shuicheng Yan, Ying Chen, Zheng Chen 0001 Probabilistic latent semantic user segmentation for behavioral targeted advertising. Search on Bibsonomy KDD Workshop on Data Mining and Audience Intelligence for Advertising The full citation details ... 2009 DBLP  DOI  BibTeX  RDF behavioral targeting (BT), probabilistic latent semantic analysis, user segmentation
59Xin-Jing Wang, Mo Yu, Lei Zhang 0001, Rui Cai, Wei-Ying Ma Argo: intelligent advertising by mining a user's interest from his photo collections. Search on Bibsonomy KDD Workshop on Data Mining and Audience Intelligence for Advertising The full citation details ... 2009 DBLP  DOI  BibTeX  RDF photo monetization, image understanding, user interest modeling
58Lusong Li, Tao Mei 0001, Xian-Sheng Hua 0001, Shipeng Li 0001 ImageSense. Search on Bibsonomy ACM Multimedia The full citation details ... 2008 DBLP  DOI  BibTeX  RDF image saliency, web page segmentation, image advertising
57Anton Schwaighofer, Joaquin Quiñonero Candela, Thomas Borchert, Thore Graepel, Ralf Herbrich Scalable clustering and keyword suggestion for online advertisements. Search on Bibsonomy KDD Workshop on Data Mining and Audience Intelligence for Advertising The full citation details ... 2009 DBLP  DOI  BibTeX  RDF
56Xuerui Wang, Andrei Z. Broder, Marcus Fontoura, Vanja Josifovski A note on search based forecasting of ad volume in contextual advertising. Search on Bibsonomy CIKM The full citation details ... 2008 DBLP  DOI  BibTeX  RDF impression forecasting, internet monetization, online advertising, wand, content match, contextual advertising
54Evgeniy Gabrilovich AI in Web Advertising: Picking the Right Ad Ten Thousand Times a Second. Search on Bibsonomy Canadian AI The full citation details ... 2009 DBLP  DOI  BibTeX  RDF
54Ahmed Metwally 0001, Divyakant Agrawal, Amr El Abbadi Detectives: detecting coalition hit inflation attacks in advertising networks streams. Search on Bibsonomy WWW The full citation details ... 2007 DBLP  DOI  BibTeX  RDF approximate set similarity, click spam detection, cliques enumeration, coalition fraud attacks, real data experiments, similarity-sensitive sampling
54Ahmed Metwally 0001, Divyakant Agrawal, Amr El Abbadi, Qi Zheng On Hit Inflation Techniques and Detection in Streams of Web Advertising Networks. Search on Bibsonomy ICDCS The full citation details ... 2007 DBLP  DOI  BibTeX  RDF
54Hanna Komulainen, Annu Ristola, Johanna Still Mobile advertising in the eyes of retailers and consumers - empirical evidence from a real-life experiment. Search on Bibsonomy ICMB The full citation details ... 2006 DBLP  DOI  BibTeX  RDF
54Nataliya Hristova, Gregory M. P. O'Hare Ad-me: Wireless Advertising Adapted to the User Location, Device and Emotions. Search on Bibsonomy HICSS The full citation details ... 2004 DBLP  DOI  BibTeX  RDF
54Paolo Avesani, Alessandro Agostini A Peer-to-Peer Advertising Game. Search on Bibsonomy ICSOC The full citation details ... 2003 DBLP  DOI  BibTeX  RDF
53Saeed Alaei, Esteban Arcaute, Samir Khuller, Wenjing Ma, Azarakhsh Malekian, John A. Tomlin Online allocation of display advertisements subject to advanced sales contracts. Search on Bibsonomy KDD Workshop on Data Mining and Audience Intelligence for Advertising The full citation details ... 2009 DBLP  DOI  BibTeX  RDF display advertising, simulation, optimization, modeling, online algorithms
53Jerry Zeyu Gao 0002, Angela Ji SmartMobile-AD: An Intelligent Mobile Advertising System. Search on Bibsonomy GPC Workshops The full citation details ... 2008 DBLP  DOI  BibTeX  RDF wireless advertising, mobile advertising system, digital advertising, electronic commerce, mobile commerce
52Zhimin Huang, Susan X. Li Coordination and Cooperation in Manufacturer-Retailer Supply Chains. Search on Bibsonomy CASDMKM The full citation details ... 2004 DBLP  DOI  BibTeX  RDF
51Bong-Jun Yi, Jung-Tae Lee, Hyun-Wook Woo, Hae-Chang Rim Contextual video advertising system using scene information inferred from video scripts. Search on Bibsonomy SIGIR The full citation details ... 2010 DBLP  DOI  BibTeX  RDF contextual video advertising, script, situation, scene
51Frank Y. Guo User Experience Research and Management of Online Advertising and Merchandising. Search on Bibsonomy HCI (14) The full citation details ... 2009 DBLP  DOI  BibTeX  RDF merchandising, usability, user experience, eye tracking, advertising, eCommerce
51Jun Yan 0001, Ning Liu 0001, Gang Wang 0010, Wen Zhang, Yun Jiang, Zheng Chen 0001 How much can behavioral targeting help online advertising? Search on Bibsonomy WWW The full citation details ... 2009 DBLP  DOI  BibTeX  RDF behavioral targeting (bt), click-through rate (ctr)., online advertising, user segmentation
51Jinlian Guo, Tao Mei 0001, Falin Liu, Xian-Sheng Hua 0001 AdOn: an intelligent overlay video advertising system. Search on Bibsonomy SIGIR The full citation details ... 2009 DBLP  DOI  BibTeX  RDF contextual relevance, saliency detection, video advertising
51Arpita Ghosh, Mohammad Mahdian Externalities in online advertising. Search on Bibsonomy WWW The full citation details ... 2008 DBLP  DOI  BibTeX  RDF approximation algorithms, auctions, advertising, externalities
51Soon Seok Kim, Sung Kwon Kim, Hong-Jin Park New Approach for Secure and Efficient Metering in the Web Advertising. Search on Bibsonomy ICCSA (1) The full citation details ... 2004 DBLP  DOI  BibTeX  RDF Security, WWW, Web Advertising, Metering
50Johann Schrammel, Elke E. Mattheiss, Susen Döbelt, Lucas Paletta, Alexander Almer, Manfred Tscheligi Attentional Behavior of Users on the Move Towards Pervasive Advertising Media. Search on Bibsonomy Pervasive Advertising The full citation details ... 2011 DBLP  DOI  BibTeX  RDF
50Bernadette Emsenhuber Scent Marketing: Making Olfactory Advertising Pervasive. Search on Bibsonomy Pervasive Advertising The full citation details ... 2011 DBLP  DOI  BibTeX  RDF
50Erica Dubach Spiegler, Christian Hildebrand, Florian Michahelles Social Networks in Pervasive Advertising and Shopping. Search on Bibsonomy Pervasive Advertising The full citation details ... 2011 DBLP  DOI  BibTeX  RDF
50Kurt Partridge, Bo Begole Activity-Based Advertising. Search on Bibsonomy Pervasive Advertising The full citation details ... 2011 DBLP  DOI  BibTeX  RDF
50Ian Wakeman, Ann Light, Jon Robinson, Dan Chalmers, Anirban Basu Deploying Pervasive Advertising in a Farmers' Market. Search on Bibsonomy Pervasive Advertising The full citation details ... 2011 DBLP  DOI  BibTeX  RDF
50Hans Jörg Müller, Florian Alt, Daniel Michelis Pervasive Advertising. Search on Bibsonomy Pervasive Advertising The full citation details ... 2011 DBLP  DOI  BibTeX  RDF
50Rui José, Jorge C. S. Cardoso Opportunities and Challenges of Interactive Public Displays as an Advertising Medium. Search on Bibsonomy Pervasive Advertising The full citation details ... 2011 DBLP  DOI  BibTeX  RDF
50Peter van Waart, Ingrid Mulder, Cees de Bont Meaningful Advertising. Search on Bibsonomy Pervasive Advertising The full citation details ... 2011 DBLP  DOI  BibTeX  RDF
50Hamed Haddadi, Pan Hui 0001, Tristan Henderson, Ian Brown Targeted Advertising on the Handset: Privacy and Security Challenges. Search on Bibsonomy Pervasive Advertising The full citation details ... 2011 DBLP  DOI  BibTeX  RDF
50Nick Taylor 0002, Keith Cheverst Rural Communities and Pervasive Advertising. Search on Bibsonomy Pervasive Advertising The full citation details ... 2011 DBLP  DOI  BibTeX  RDF
50Christine Bauer 0001, Sarah Spiekermann Conceptualizing Context for Pervasive Advertising. Search on Bibsonomy Pervasive Advertising The full citation details ... 2011 DBLP  DOI  BibTeX  RDF
50Martin Strohbach, Martin Bauer 0001, Miquel Martin, Benjamin Hebgen Managing Advertising Context. Search on Bibsonomy Pervasive Advertising The full citation details ... 2011 DBLP  DOI  BibTeX  RDF
49Qin Gao, Pei-Luen Patrick Rau, Gavriel Salvendy Provide Context-Aware Advertisements with Interactivity. Search on Bibsonomy HCI (4) The full citation details ... 2007 DBLP  DOI  BibTeX  RDF interactivity, user experience, context-aware computing, mobile advertising
48Yannet Interian, Sundar Dorai-Raj, Igor Naverniouk, P. J. Opalinski, Kaustuv, Dan Zigmond Ad quality on TV: predicting television audience retention. Search on Bibsonomy KDD Workshop on Data Mining and Audience Intelligence for Advertising The full citation details ... 2009 DBLP  DOI  BibTeX  RDF
48Arvind K. Tripathi, Suresh K. Nair Mobile Advertising in Capacitated Wireless Networks. Search on Bibsonomy IEEE Trans. Knowl. Data Eng. The full citation details ... 2006 DBLP  DOI  BibTeX  RDF Ad targeting, wireless advertising, wireless networks, Markov decision process, mobile advertising
48Evangelos Christou, Panagiotis Kassianidis Persuasion Effectiveness of Alternative Types of Internet Advertising for Hotels: A Cross-Cultural Study. Search on Bibsonomy ENTER The full citation details ... 2005 DBLP  DOI  BibTeX  RDF comparative advertising, cross-cultural perceptions, hotels, Internet advertising
46Hamed Haddadi, Saikat Guha 0002, Paul Francis Not All Adware Is Badware: Towards Privacy-Aware Advertising. Search on Bibsonomy I3E The full citation details ... 2009 DBLP  DOI  BibTeX  RDF
46José Simões A generic enabler framework for contextualized advertising within interactive multimedia services. Search on Bibsonomy WOWMOM The full citation details ... 2009 DBLP  DOI  BibTeX  RDF
46Jungho Jun, Kyoung Jun Lee Design of Tag Match Advertising System and the Evaluation of the Business Model. Search on Bibsonomy APSCC The full citation details ... 2008 DBLP  DOI  BibTeX  RDF
46Parissa Haghirian, Maria Madlberger, Akihiro Inoue Mobile Advertising in Different Stages of Development: A Cross-Country Comparison of Consumer Attitudes. Search on Bibsonomy HICSS The full citation details ... 2008 DBLP  DOI  BibTeX  RDF
46Ying Li, Arun C. Surendran, Dou Shen Data mining and audience intelligence for advertising. Search on Bibsonomy SIGKDD Explor. The full citation details ... 2007 DBLP  DOI  BibTeX  RDF
46Dimitris Drossos, George M. Giaglis, George Lekakos An Empirical Assessment of Factors that Influence the Effectiveness of SMS Advertising. Search on Bibsonomy HICSS The full citation details ... 2007 DBLP  DOI  BibTeX  RDF
46Marc Duke In game advertising: touching the elusive consumer. Search on Bibsonomy Advances in Computer Entertainment Technology The full citation details ... 2006 DBLP  DOI  BibTeX  RDF
46Nikos Androulidakis, Iosif Androulidakis Perspectives of Mobile Advertising in Greek Market (short paper). Search on Bibsonomy ICMB The full citation details ... 2005 DBLP  DOI  BibTeX  RDF
46Ari Juels Targeted Advertising ... And Privacy Too. Search on Bibsonomy CT-RSA The full citation details ... 2001 DBLP  DOI  BibTeX  RDF
46Deepak Agarwal, Rahul Agrawal, Rajiv Khanna, Nagaraj Kota Estimating rates of rare events with multiple hierarchies through scalable log-linear models. Search on Bibsonomy KDD The full citation details ... 2010 DBLP  DOI  BibTeX  RDF computational advertising, count data, display advertising, gamma-poisson, spars contingency tables, spike and slab prior
44Florian Alt, Christoph Evers, Albrecht Schmidt 0001 Users' View on Context-Sensitive Car Advertisements. Search on Bibsonomy Pervasive The full citation details ... 2009 DBLP  DOI  BibTeX  RDF
44Shuchih Ernest Chang, Muharrem Cevher An Investigation and Conceptual Models of Podcast Marketing. Search on Bibsonomy APWeb/WAIM Workshops The full citation details ... 2007 DBLP  DOI  BibTeX  RDF
42Benjamin Edelman Deterring Online Advertising Fraud through Optimal Payment in Arrears. Search on Bibsonomy Financial Cryptography The full citation details ... 2009 DBLP  DOI  BibTeX  RDF contracts, signaling, online advertising, screening, fraud
42Foster J. Provost, Brian Dalessandro, Rod Hook, Xiaohan Zhang, Alan Murray Audience selection for on-line brand advertising: privacy-friendly social network targeting. Search on Bibsonomy KDD The full citation details ... 2009 DBLP  DOI  BibTeX  RDF on-line advertising, privacy, social networks, predictive modeling, user-generated content
42Claire Gauzente Attitude toward M-Advertising, Perceived Intrusiveness, Perceived Ad-Clutter and Behavioral Consequences: A Preliminary Study. Search on Bibsonomy DEXA Workshops The full citation details ... 2008 DBLP  DOI  BibTeX  RDF sms-advertising, attitude, intrusiveness, clutter
42Chandrasekhar Narayanaswami 0001, Daniel M. Coffman, M. C. Lee, Y. S. Moon, J. H. Han, H. K. Jang, Scott McFaddin, Y. S. Paik, J. H. Kim, J. K. Lee, J. W. Park, Danny Soroker Pervasive symbiotic advertising. Search on Bibsonomy HotMobile The full citation details ... 2008 DBLP  DOI  BibTeX  RDF security, privacy, pervasive computing, advertising, symbiosis
42Tao Mei 0001, Linjun Yang, Xian-Sheng Hua 0001, Hao Wei, Shipeng Li 0001 VideoSense: a contextual video advertising system. Search on Bibsonomy ACM Multimedia The full citation details ... 2007 DBLP  DOI  BibTeX  RDF ad insertion point detection, online video advertising
42Andrei Z. Broder, Marcus Fontoura, Vanja Josifovski, Lance Riedel A semantic approach to contextual advertising. Search on Bibsonomy SIGIR The full citation details ... 2007 DBLP  DOI  BibTeX  RDF semantics, matching, contextual advertising
42John V. Harrison, Anna Andrusiewicz The digital signage exchange: a virtual marketplace for out-of-home digital advertising. Search on Bibsonomy EC The full citation details ... 2003 DBLP  DOI  BibTeX  RDF digital advertising, internet, multimedia, electronic commerce, computer networks, data management
40Qi Lu Data mining in the online services industry. Search on Bibsonomy KDD The full citation details ... 2010 DBLP  DOI  BibTeX  RDF search, advertising, large scale
40Lusong Li, Tao Mei 0001, Chris Liu, Xian-Sheng Hua 0001 Gamesense. Search on Bibsonomy WWW The full citation details ... 2009 DBLP  DOI  BibTeX  RDF online game, image advertising
40Sonal Gupta, Mikhail Bilenko, Matthew Richardson Catching the drift: learning broad matches from clickthrough data. Search on Bibsonomy KDD The full citation details ... 2009 DBLP  DOI  BibTeX  RDF keyword similarity, keyword-based advertising, online learning
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