Search results for "Advertising"

Hits ?▲	Authors	Title	Venue	Year	Link	Author keywords
121	Anindya Ghose, Sha Yang	An empirical analysis of paid placement in online advertising.	ICEC	2007	DBLP DOI BibTeX RDF	hierarchical bayesian methods, natural search, paid search, information systems, marketing, online advertising
120	Foster J. Provost	Brand advertising, on-line audiences, and social media: invited talk.	KDD Workshop on Data Mining and Audience Intelligence for Advertising	2009	DBLP DOI BibTeX RDF
102	Mark A. Rosso, Bernard J. Jansen	Smart marketing or bait & switch: competitors' brands as keywords in online advertising.	WICOW	2010	DBLP DOI BibTeX RDF	deceptive advertising, paid placement, paid search, passing off, search advertising, trademark infringement, trust, e-commerce, search engine, marketing, intellectual property, sponsored search, brand, trademark, internet advertising, search engine marketing, pay per click, keyword advertising
100	Christian Rohrer, John Boyd 0002	The rise of intrusive online advertising and the response of user experience research at Yahoo!	CHI Extended Abstracts	2004	DBLP DOI BibTeX RDF	Yahoo!, advertising research, brand research, online advertising, user experience research
95	Anand Ranganathan, Roy H. Campbell	Advertising in a pervasive computing environment.	Workshop Mobile Commerce	2002	DBLP DOI BibTeX RDF	pervasive computing, electronic commerce, advertising
91	Ewa Dominowska, Vanja Josifovski	First workshop on targeting and ranking for online advertising.	WWW	2008	DBLP DOI BibTeX RDF	targeting of online advertising, ranking, online advertising
89	Ramin Vatanparast	Piercing the Fog of Mobile Advertising.	ICMB	2007	DBLP DOI BibTeX RDF
86	Lusong Li, Tao Mei 0001, Xiang Niu, Chong-Wah Ngo	PageSense: style-wise web page advertising.	WWW	2010	DBLP DOI BibTeX RDF	multimodal relevance, web page advertising, web page style
86	Teng-Kai Fan, Chia-Hui Chang	Sentiment-Oriented Contextual Advertising.	ECIR	2009	DBLP DOI BibTeX RDF	Marketing, Web Advertising, Sentiment Detection
86	Bo Xing, Zhangxi Lin	The impact of search engine optimization on online advertising market.	ICEC	2006	DBLP DOI BibTeX RDF	paid placement, sponsored links, search engine, online advertising, search engine marketing, search engine optimization
86	Dimitris Drossos, George M. Giaglis	Factors That Influence the Effectiveness of Mobile Advertising: The Case of SMS.	Panhellenic Conference on Informatics	2005	DBLP DOI BibTeX RDF	SMS advertising, Mobile applications, factor analysis
81	Ting Li 0001, Ning Liu 0001, Jun Yan 0001, Gang Wang 0010, Fengshan Bai, Zheng Chen 0001	A Markov chain model for integrating behavioral targeting into contextual advertising.	KDD Workshop on Data Mining and Audience Intelligence for Advertising	2009	DBLP DOI BibTeX RDF	click-through data, Markov chain model, contextual advertising, behavioral targeting
81	Michael May 0001, Christine Körner, Dirk Hecker, Martial Pasquier, Urs Hofmann, Felix Mende	Handling missing values in GPS surveys using survival analysis: a GPS case study of outdoor advertising.	KDD Workshop on Data Mining and Audience Intelligence for Advertising	2009	DBLP DOI BibTeX RDF	mobility mining, outdoor advertising, GPS, missing values, survival analysis
77	Wei Li 0010, Xuerui Wang, Ruofei Zhang, Ying Cui, Jianchang Mao, Rong Jin 0001	Exploitation and exploration in a performance based contextual advertising system.	KDD	2010	DBLP DOI BibTeX RDF	click feedback, exploitation and exploration, online advertising, click-through-rate
77	Chia-Hu Chang, Kuei-Yi Hsieh, Ming-Che Chung, Ja-Ling Wu	ViSA: virtual spotlighted advertising.	ACM Multimedia	2008	DBLP DOI BibTeX RDF	less intrusiveness, tennis video analysis, virtual advertisement, image advertising
74	Anindya Ghose, Sha Yang	An empirical analysis of sponsored search performance in search engine advertising.	WSDM	2008	DBLP DOI BibTeX RDF	paid search advertising, search engines, electronic commerce, online advertising, internet markets, hierarchical bayesian modeling
72	Xian-Sheng Hua 0001, Tao Mei 0001, Shipeng Li 0001	When multimedia advertising meets the new Internet era.	MMSP	2008	DBLP DOI BibTeX RDF
72	Dimitris Drossos, George M. Giaglis	Mobile Advertising Effectiveness: an Exploratory Study.	ICMB	2006	DBLP DOI BibTeX RDF
72	Parissa Haghirian, Maria Madlberger, Andrea Tanuskova	Increasing Advertising Value of Mobile Marketing - An Empirical Study of Antecedents.	HICSS	2005	DBLP DOI BibTeX RDF
72	Jeffrey Parsons, Katherine Gallagher, K. Dale Foster	Messages in the Medium: An Experimental Investigation of Web Advertising Effectiveness and Attitudes toward Web Content.	HICSS	2000	DBLP DOI BibTeX RDF
69	Andrei Z. Broder, Evgeniy Gabrilovich, Vanja Josifovski	Information retrieval challenges in computational advertising.	SIGIR	2010	DBLP DOI BibTeX RDF	sponsored search, online advertising, content match
69	Teng-Kai Fan, Chia-Hui Chang	Blogger-centric contextual advertising.	CIKM	2009	DBLP DOI BibTeX RDF	machine learning, blog, marketing, web advertising, intention recognition, sentiment detection
69	Uriel Feige, Nicole Immorlica, Vahab S. Mirrokni, Hamid Nazerzadeh	A combinatorial allocation mechanism with penalties for banner advertising.	WWW	2008	DBLP DOI BibTeX RDF	structural approximation, supply guarantee, combinatorial auctions, internet advertising
69	Tao Mei 0001, Xian-Sheng Hua 0001, Shipeng Li 0001	Contextual in-image advertising.	ACM Multimedia	2008	DBLP DOI BibTeX RDF	image saliency, web page segmentation, image advertising
69	Stuart J. Barnes	Virtual worlds as a medium for advertising.	Data Base	2007	DBLP DOI BibTeX RDF	virtual world, marketing, online game, second life, advertising, MMOG
69	Neil C. Rowe, Jim Coffman, Yilmaz Degirmenci, Scott Hall, Shong Lee, Clifton Williams	Automatic removal of advertising from web-page display.	JCDL	2002	DBLP DOI BibTeX RDF	information retrieval, World Wide Web, images, information filtering, advertising
69	David Siew, Xun Yi	Agent-Mediated Internet Advertising.	WECWIS	2000	DBLP DOI BibTeX RDF	push and pull technology, software agent, Internet advertising
67	Barry Ip	Product placement in interactive games.	Advances in Computer Entertainment Technology	2009	DBLP DOI BibTeX RDF	interactive advertising, product placement, computer games, video games, interactive media
65	Konrad Feldman	The quantification of advertising: (+ lessons from building businesses based on large scale data mining).	KDD	2010	DBLP DOI BibTeX RDF	advertising response, modeling media consumption, data mining, advertising
65	Xuerui Wang, Andrei Z. Broder, Marcus Fontoura, Vanja Josifovski	A search-based method for forecasting ad impression in contextual advertising.	WWW	2009	DBLP DOI BibTeX RDF	impression forecasting, online advertising, wand, content match, contextual advertising
65	Anindya Ghose, Sha Yang	Analyzing search engine advertising: firm behavior and cross-selling in electronic markets.	WWW	2008	DBLP DOI BibTeX RDF	paid search advertising, search engines, web 2.0, electronic commerce, online advertising, hierarchical bayesian modeling
65	JungKook Lee, Juline E. Mills	Exploring the Use and Measurement of Web Advertising: Korean Perception of U.S. State Tourism Organizations.	ENTER	2005	DBLP DOI BibTeX RDF	Interactive Advertising Model, State Tourism Organizations, Structural Equation Model, Web Advertising, Confirmatory Factor Analysis
63	Jong Woo Kim, Stephen M. Du	Design for an Interactive Television Advertising System.	HICSS	2006	DBLP DOI BibTeX RDF
63	Symeon Papadopoulos, Fotis Menemenis, Yiannis Kompatsiaris, Ben Bratu	Lexical Graphs for Improved Contextual Ad Recommendation.	ECIR	2009	DBLP DOI BibTeX RDF	content-targeted advertising, vocabulary impedance, lexical graphs, Online advertising
60	Kohei Ichikawa, Katsutoshi Yada, Namiko Nakachi, Takashi Washio	Optimization of Budget Allocation for TV Advertising.	KES (2)	2009	DBLP DOI BibTeX RDF	optimal budget allocation, advertising, GA
60	Jung-Tae Lee, Hyungdong Lee, Hee-Seon Park, Young-In Song, Hae-Chang Rim	Finding advertising keywords on video scripts.	SIGIR	2009	DBLP DOI BibTeX RDF	contextual in-video advertising, keyword extraction
60	Andrei Z. Broder	Computational advertising and recommender systems.	RecSys	2008	DBLP DOI BibTeX RDF	computational advertising, recommender systems, sponsored search, content match
60	Tao Mei 0001, Xian-Sheng Hua 0001, Linjun Yang, Shipeng Li 0001	VideoSense: towards effective online video advertising.	ACM Multimedia	2007	DBLP DOI BibTeX RDF	contextual relevance, less intrusiveness, online video advertising
60	Matthias C. Sala, Kurt Partridge, Linda Jacobson, James Begole	An Exploration into Activity-Informed Physical Advertising Using PEST.	Pervasive	2007	DBLP DOI BibTeX RDF	Ubiquitous computing, advertising, human computation, experience sampling method
60	Bao Xin Ren, Ding Li Ying	Barriers and solutions to the development of online advertising in China.	ICEC	2006	DBLP DOI BibTeX RDF	barriers against online advertising, on-line game solution, interactivity, humanism
60	Paat Rusmevichientong, David P. Williamson	An adaptive algorithm for selecting profitable keywords for search-based advertising services.	EC	2006	DBLP DOI BibTeX RDF	search-based advertising, adaptive algorithms, online optimization, multi-armed bandits
60	Berthier A. Ribeiro-Neto, Marco Cristo, Paulo Braz Golgher, Edleno Silva de Moura	Impedance coupling in content-targeted advertising.	SIGIR	2005	DBLP DOI BibTeX RDF	web, Bayesian networks, kNN, advertising
59	Xiaohui Wu, Jun Yan 0001, Ning Liu 0001, Shuicheng Yan, Ying Chen, Zheng Chen 0001	Probabilistic latent semantic user segmentation for behavioral targeted advertising.	KDD Workshop on Data Mining and Audience Intelligence for Advertising	2009	DBLP DOI BibTeX RDF	behavioral targeting (BT), probabilistic latent semantic analysis, user segmentation
59	Xin-Jing Wang, Mo Yu, Lei Zhang 0001, Rui Cai, Wei-Ying Ma	Argo: intelligent advertising by mining a user's interest from his photo collections.	KDD Workshop on Data Mining and Audience Intelligence for Advertising	2009	DBLP DOI BibTeX RDF	photo monetization, image understanding, user interest modeling
58	Lusong Li, Tao Mei 0001, Xian-Sheng Hua 0001, Shipeng Li 0001	ImageSense.	ACM Multimedia	2008	DBLP DOI BibTeX RDF	image saliency, web page segmentation, image advertising
57	Anton Schwaighofer, Joaquin Quiñonero Candela, Thomas Borchert, Thore Graepel, Ralf Herbrich	Scalable clustering and keyword suggestion for online advertisements.	KDD Workshop on Data Mining and Audience Intelligence for Advertising	2009	DBLP DOI BibTeX RDF
56	Xuerui Wang, Andrei Z. Broder, Marcus Fontoura, Vanja Josifovski	A note on search based forecasting of ad volume in contextual advertising.	CIKM	2008	DBLP DOI BibTeX RDF	impression forecasting, internet monetization, online advertising, wand, content match, contextual advertising
54	Evgeniy Gabrilovich	AI in Web Advertising: Picking the Right Ad Ten Thousand Times a Second.	Canadian AI	2009	DBLP DOI BibTeX RDF
54	Ahmed Metwally 0001, Divyakant Agrawal, Amr El Abbadi	Detectives: detecting coalition hit inflation attacks in advertising networks streams.	WWW	2007	DBLP DOI BibTeX RDF	approximate set similarity, click spam detection, cliques enumeration, coalition fraud attacks, real data experiments, similarity-sensitive sampling
54	Ahmed Metwally 0001, Divyakant Agrawal, Amr El Abbadi, Qi Zheng	On Hit Inflation Techniques and Detection in Streams of Web Advertising Networks.	ICDCS	2007	DBLP DOI BibTeX RDF
54	Hanna Komulainen, Annu Ristola, Johanna Still	Mobile advertising in the eyes of retailers and consumers - empirical evidence from a real-life experiment.	ICMB	2006	DBLP DOI BibTeX RDF
54	Nataliya Hristova, Gregory M. P. O'Hare	Ad-me: Wireless Advertising Adapted to the User Location, Device and Emotions.	HICSS	2004	DBLP DOI BibTeX RDF
54	Paolo Avesani, Alessandro Agostini	A Peer-to-Peer Advertising Game.	ICSOC	2003	DBLP DOI BibTeX RDF
53	Saeed Alaei, Esteban Arcaute, Samir Khuller, Wenjing Ma, Azarakhsh Malekian, John A. Tomlin	Online allocation of display advertisements subject to advanced sales contracts.	KDD Workshop on Data Mining and Audience Intelligence for Advertising	2009	DBLP DOI BibTeX RDF	display advertising, simulation, optimization, modeling, online algorithms
53	Jerry Zeyu Gao 0002, Angela Ji	SmartMobile-AD: An Intelligent Mobile Advertising System.	GPC Workshops	2008	DBLP DOI BibTeX RDF	wireless advertising, mobile advertising system, digital advertising, electronic commerce, mobile commerce
52	Zhimin Huang, Susan X. Li	Coordination and Cooperation in Manufacturer-Retailer Supply Chains.	CASDMKM	2004	DBLP DOI BibTeX RDF
51	Bong-Jun Yi, Jung-Tae Lee, Hyun-Wook Woo, Hae-Chang Rim	Contextual video advertising system using scene information inferred from video scripts.	SIGIR	2010	DBLP DOI BibTeX RDF	contextual video advertising, script, situation, scene
51	Frank Y. Guo	User Experience Research and Management of Online Advertising and Merchandising.	HCI (14)	2009	DBLP DOI BibTeX RDF	merchandising, usability, user experience, eye tracking, advertising, eCommerce
51	Jun Yan 0001, Ning Liu 0001, Gang Wang 0010, Wen Zhang, Yun Jiang, Zheng Chen 0001	How much can behavioral targeting help online advertising?	WWW	2009	DBLP DOI BibTeX RDF	behavioral targeting (bt), click-through rate (ctr)., online advertising, user segmentation
51	Jinlian Guo, Tao Mei 0001, Falin Liu, Xian-Sheng Hua 0001	AdOn: an intelligent overlay video advertising system.	SIGIR	2009	DBLP DOI BibTeX RDF	contextual relevance, saliency detection, video advertising
51	Arpita Ghosh, Mohammad Mahdian	Externalities in online advertising.	WWW	2008	DBLP DOI BibTeX RDF	approximation algorithms, auctions, advertising, externalities
51	Soon Seok Kim, Sung Kwon Kim, Hong-Jin Park	New Approach for Secure and Efficient Metering in the Web Advertising.	ICCSA (1)	2004	DBLP DOI BibTeX RDF	Security, WWW, Web Advertising, Metering
50	Johann Schrammel, Elke E. Mattheiss, Susen Döbelt, Lucas Paletta, Alexander Almer, Manfred Tscheligi	Attentional Behavior of Users on the Move Towards Pervasive Advertising Media.	Pervasive Advertising	2011	DBLP DOI BibTeX RDF
50	Bernadette Emsenhuber	Scent Marketing: Making Olfactory Advertising Pervasive.	Pervasive Advertising	2011	DBLP DOI BibTeX RDF
50	Erica Dubach Spiegler, Christian Hildebrand, Florian Michahelles	Social Networks in Pervasive Advertising and Shopping.	Pervasive Advertising	2011	DBLP DOI BibTeX RDF
50	Kurt Partridge, Bo Begole	Activity-Based Advertising.	Pervasive Advertising	2011	DBLP DOI BibTeX RDF
50	Ian Wakeman, Ann Light, Jon Robinson, Dan Chalmers, Anirban Basu	Deploying Pervasive Advertising in a Farmers' Market.	Pervasive Advertising	2011	DBLP DOI BibTeX RDF
50	Hans Jörg Müller, Florian Alt, Daniel Michelis	Pervasive Advertising.	Pervasive Advertising	2011	DBLP DOI BibTeX RDF
50	Rui José, Jorge C. S. Cardoso	Opportunities and Challenges of Interactive Public Displays as an Advertising Medium.	Pervasive Advertising	2011	DBLP DOI BibTeX RDF
50	Peter van Waart, Ingrid Mulder, Cees de Bont	Meaningful Advertising.	Pervasive Advertising	2011	DBLP DOI BibTeX RDF
50	Hamed Haddadi, Pan Hui 0001, Tristan Henderson, Ian Brown	Targeted Advertising on the Handset: Privacy and Security Challenges.	Pervasive Advertising	2011	DBLP DOI BibTeX RDF
50	Nick Taylor 0002, Keith Cheverst	Rural Communities and Pervasive Advertising.	Pervasive Advertising	2011	DBLP DOI BibTeX RDF
50	Christine Bauer 0001, Sarah Spiekermann	Conceptualizing Context for Pervasive Advertising.	Pervasive Advertising	2011	DBLP DOI BibTeX RDF
50	Martin Strohbach, Martin Bauer 0001, Miquel Martin, Benjamin Hebgen	Managing Advertising Context.	Pervasive Advertising	2011	DBLP DOI BibTeX RDF
49	Qin Gao, Pei-Luen Patrick Rau, Gavriel Salvendy	Provide Context-Aware Advertisements with Interactivity.	HCI (4)	2007	DBLP DOI BibTeX RDF	interactivity, user experience, context-aware computing, mobile advertising
48	Yannet Interian, Sundar Dorai-Raj, Igor Naverniouk, P. J. Opalinski, Kaustuv, Dan Zigmond	Ad quality on TV: predicting television audience retention.	KDD Workshop on Data Mining and Audience Intelligence for Advertising	2009	DBLP DOI BibTeX RDF
48	Arvind K. Tripathi, Suresh K. Nair	Mobile Advertising in Capacitated Wireless Networks.	IEEE Trans. Knowl. Data Eng.	2006	DBLP DOI BibTeX RDF	Ad targeting, wireless advertising, wireless networks, Markov decision process, mobile advertising
48	Evangelos Christou, Panagiotis Kassianidis	Persuasion Effectiveness of Alternative Types of Internet Advertising for Hotels: A Cross-Cultural Study.	ENTER	2005	DBLP DOI BibTeX RDF	comparative advertising, cross-cultural perceptions, hotels, Internet advertising
46	Hamed Haddadi, Saikat Guha 0002, Paul Francis	Not All Adware Is Badware: Towards Privacy-Aware Advertising.	I3E	2009	DBLP DOI BibTeX RDF
46	José Simões	A generic enabler framework for contextualized advertising within interactive multimedia services.	WOWMOM	2009	DBLP DOI BibTeX RDF
46	Jungho Jun, Kyoung Jun Lee	Design of Tag Match Advertising System and the Evaluation of the Business Model.	APSCC	2008	DBLP DOI BibTeX RDF
46	Parissa Haghirian, Maria Madlberger, Akihiro Inoue	Mobile Advertising in Different Stages of Development: A Cross-Country Comparison of Consumer Attitudes.	HICSS	2008	DBLP DOI BibTeX RDF
46	Ying Li, Arun C. Surendran, Dou Shen	Data mining and audience intelligence for advertising.	SIGKDD Explor.	2007	DBLP DOI BibTeX RDF
46	Dimitris Drossos, George M. Giaglis, George Lekakos	An Empirical Assessment of Factors that Influence the Effectiveness of SMS Advertising.	HICSS	2007	DBLP DOI BibTeX RDF
46	Marc Duke	In game advertising: touching the elusive consumer.	Advances in Computer Entertainment Technology	2006	DBLP DOI BibTeX RDF
46	Nikos Androulidakis, Iosif Androulidakis	Perspectives of Mobile Advertising in Greek Market (short paper).	ICMB	2005	DBLP DOI BibTeX RDF
46	Ari Juels	Targeted Advertising ... And Privacy Too.	CT-RSA	2001	DBLP DOI BibTeX RDF
46	Deepak Agarwal, Rahul Agrawal, Rajiv Khanna, Nagaraj Kota	Estimating rates of rare events with multiple hierarchies through scalable log-linear models.	KDD	2010	DBLP DOI BibTeX RDF	computational advertising, count data, display advertising, gamma-poisson, spars contingency tables, spike and slab prior
44	Florian Alt, Christoph Evers, Albrecht Schmidt 0001	Users' View on Context-Sensitive Car Advertisements.	Pervasive	2009	DBLP DOI BibTeX RDF
44	Shuchih Ernest Chang, Muharrem Cevher	An Investigation and Conceptual Models of Podcast Marketing.	APWeb/WAIM Workshops	2007	DBLP DOI BibTeX RDF
42	Benjamin Edelman	Deterring Online Advertising Fraud through Optimal Payment in Arrears.	Financial Cryptography	2009	DBLP DOI BibTeX RDF	contracts, signaling, online advertising, screening, fraud
42	Foster J. Provost, Brian Dalessandro, Rod Hook, Xiaohan Zhang, Alan Murray	Audience selection for on-line brand advertising: privacy-friendly social network targeting.	KDD	2009	DBLP DOI BibTeX RDF	on-line advertising, privacy, social networks, predictive modeling, user-generated content
42	Claire Gauzente	Attitude toward M-Advertising, Perceived Intrusiveness, Perceived Ad-Clutter and Behavioral Consequences: A Preliminary Study.	DEXA Workshops	2008	DBLP DOI BibTeX RDF	sms-advertising, attitude, intrusiveness, clutter
42	Chandrasekhar Narayanaswami 0001, Daniel M. Coffman, M. C. Lee, Y. S. Moon, J. H. Han, H. K. Jang, Scott McFaddin, Y. S. Paik, J. H. Kim, J. K. Lee, J. W. Park, Danny Soroker	Pervasive symbiotic advertising.	HotMobile	2008	DBLP DOI BibTeX RDF	security, privacy, pervasive computing, advertising, symbiosis
42	Tao Mei 0001, Linjun Yang, Xian-Sheng Hua 0001, Hao Wei, Shipeng Li 0001	VideoSense: a contextual video advertising system.	ACM Multimedia	2007	DBLP DOI BibTeX RDF	ad insertion point detection, online video advertising
42	Andrei Z. Broder, Marcus Fontoura, Vanja Josifovski, Lance Riedel	A semantic approach to contextual advertising.	SIGIR	2007	DBLP DOI BibTeX RDF	semantics, matching, contextual advertising
42	John V. Harrison, Anna Andrusiewicz	The digital signage exchange: a virtual marketplace for out-of-home digital advertising.	EC	2003	DBLP DOI BibTeX RDF	digital advertising, internet, multimedia, electronic commerce, computer networks, data management
40	Qi Lu	Data mining in the online services industry.	KDD	2010	DBLP DOI BibTeX RDF	search, advertising, large scale
40	Lusong Li, Tao Mei 0001, Chris Liu, Xian-Sheng Hua 0001	Gamesense.	WWW	2009	DBLP DOI BibTeX RDF	online game, image advertising
40	Sonal Gupta, Mikhail Bilenko, Matthew Richardson	Catching the drift: learning broad matches from clickthrough data.	KDD	2009	DBLP DOI BibTeX RDF	keyword similarity, keyword-based advertising, online learning