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Venues (Conferences, Journals, ...)
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GrowBag graphs for keyword ? (Num. hits/coverage)
Group by:
The graphs summarize 1164 occurrences of 669 keywords
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Results
Found 4019 publication records. Showing 4019 according to the selection in the facets
Hits ?▲ |
Authors |
Title |
Venue |
Year |
Link |
Author keywords |
121 | Anindya Ghose, Sha Yang |
An empirical analysis of paid placement in online advertising. ![Search on Bibsonomy](Pics/bibsonomy.png) |
ICEC ![In: Proceedings of the 9th International Conference on Electronic Commerce: The Wireless World of Electronic Commerce, 2007, University of Minnesota, Minneapolis, MN, USA, August 19-22, 2007, pp. 95-96, 2007, ACM, 978-1-59593-700-1. The full citation details ...](Pics/full.jpeg) |
2007 |
DBLP DOI BibTeX RDF |
hierarchical bayesian methods, natural search, paid search, information systems, marketing, online advertising |
120 | Foster J. Provost |
Brand advertising, on-line audiences, and social media: invited talk. ![Search on Bibsonomy](Pics/bibsonomy.png) |
KDD Workshop on Data Mining and Audience Intelligence for Advertising ![In: Proceedings of the 3rd ACM SIGKDD Workshop on Data Mining and Audience Intelligence for Advertising, Paris, France, June 28, 2009, 2009, ACM, 978-1-60558-671-7. The full citation details ...](Pics/full.jpeg) |
2009 |
DBLP DOI BibTeX RDF |
|
102 | Mark A. Rosso, Bernard J. Jansen |
Smart marketing or bait & switch: competitors' brands as keywords in online advertising. ![Search on Bibsonomy](Pics/bibsonomy.png) |
WICOW ![In: Proceedings of the 4th ACM Workshop on Information Credibility on the Web, WICOW 2010, Raleigh, North Carolina, USA, April 27, 2010, pp. 27-34, 2010, ACM, 978-1-60558-940-4. The full citation details ...](Pics/full.jpeg) |
2010 |
DBLP DOI BibTeX RDF |
deceptive advertising, paid placement, paid search, passing off, search advertising, trademark infringement, trust, e-commerce, search engine, marketing, intellectual property, sponsored search, brand, trademark, internet advertising, search engine marketing, pay per click, keyword advertising |
100 | Christian Rohrer, John Boyd 0002 |
The rise of intrusive online advertising and the response of user experience research at Yahoo! ![Search on Bibsonomy](Pics/bibsonomy.png) |
CHI Extended Abstracts ![In: Extended abstracts of the 2004 Conference on Human Factors in Computing Systems, CHI 2004, Vienna, Austria, April 24 - 29, 2004, pp. 1085-1086, 2004, ACM, 1-58113-703-6. The full citation details ...](Pics/full.jpeg) |
2004 |
DBLP DOI BibTeX RDF |
Yahoo!, advertising research, brand research, online advertising, user experience research |
95 | Anand Ranganathan, Roy H. Campbell |
Advertising in a pervasive computing environment. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Workshop Mobile Commerce ![In: Proceedings of the 2nd International Workshop on Mobile Commerce, Atlanta, Georgia, USA, September 28, 2002, pp. 10-14, 2002, ACM, 1-58113-600-5. The full citation details ...](Pics/full.jpeg) |
2002 |
DBLP DOI BibTeX RDF |
pervasive computing, electronic commerce, advertising |
91 | Ewa Dominowska, Vanja Josifovski |
First workshop on targeting and ranking for online advertising. ![Search on Bibsonomy](Pics/bibsonomy.png) |
WWW ![In: Proceedings of the 17th International Conference on World Wide Web, WWW 2008, Beijing, China, April 21-25, 2008, pp. 1269-1270, 2008, ACM, 978-1-60558-085-2. The full citation details ...](Pics/full.jpeg) |
2008 |
DBLP DOI BibTeX RDF |
targeting of online advertising, ranking, online advertising |
89 | Ramin Vatanparast |
Piercing the Fog of Mobile Advertising. ![Search on Bibsonomy](Pics/bibsonomy.png) |
ICMB ![In: International Conference on Mobile Business (ICMB 2007), July 9-11, 2007, Toronto, Ontario, Canada, pp. 19, 2007, IEEE Computer Society, 0-7695-2803-1. The full citation details ...](Pics/full.jpeg) |
2007 |
DBLP DOI BibTeX RDF |
|
86 | Lusong Li, Tao Mei 0001, Xiang Niu, Chong-Wah Ngo |
PageSense: style-wise web page advertising. ![Search on Bibsonomy](Pics/bibsonomy.png) |
WWW ![In: Proceedings of the 19th International Conference on World Wide Web, WWW 2010, Raleigh, North Carolina, USA, April 26-30, 2010, pp. 1273-1276, 2010, ACM, 978-1-60558-799-8. The full citation details ...](Pics/full.jpeg) |
2010 |
DBLP DOI BibTeX RDF |
multimodal relevance, web page advertising, web page style |
86 | Teng-Kai Fan, Chia-Hui Chang |
Sentiment-Oriented Contextual Advertising. ![Search on Bibsonomy](Pics/bibsonomy.png) |
ECIR ![In: Advances in Information Retrieval, 31th European Conference on IR Research, ECIR 2009, Toulouse, France, April 6-9, 2009. Proceedings, pp. 202-215, 2009, Springer, 978-3-642-00957-0. The full citation details ...](Pics/full.jpeg) |
2009 |
DBLP DOI BibTeX RDF |
Marketing, Web Advertising, Sentiment Detection |
86 | Bo Xing, Zhangxi Lin |
The impact of search engine optimization on online advertising market. ![Search on Bibsonomy](Pics/bibsonomy.png) |
ICEC ![In: Proceedings of the 8th International Conference on Electronic Commerce: The new e-commerce - Innovations for Conquering Current Barriers, Obstacles and Limitations to Conducting Successful Business on the Internet, 2006, Fredericton, New Brunswick, Canada, August 13-16, 2006, pp. 519-529, 2006, ACM, 1-59593-392-1. The full citation details ...](Pics/full.jpeg) |
2006 |
DBLP DOI BibTeX RDF |
paid placement, sponsored links, search engine, online advertising, search engine marketing, search engine optimization |
86 | Dimitris Drossos, George M. Giaglis |
Factors That Influence the Effectiveness of Mobile Advertising: The Case of SMS. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Panhellenic Conference on Informatics ![In: Advances in Informatics, 10th Panhellenic Conference on Informatics, PCI 2005, Volos, Greece, November 11-13, 2005, Proceedings, pp. 278-285, 2005, Springer, 3-540-29673-5. The full citation details ...](Pics/full.jpeg) |
2005 |
DBLP DOI BibTeX RDF |
SMS advertising, Mobile applications, factor analysis |
81 | Ting Li 0001, Ning Liu 0001, Jun Yan 0001, Gang Wang 0010, Fengshan Bai, Zheng Chen 0001 |
A Markov chain model for integrating behavioral targeting into contextual advertising. ![Search on Bibsonomy](Pics/bibsonomy.png) |
KDD Workshop on Data Mining and Audience Intelligence for Advertising ![In: Proceedings of the 3rd ACM SIGKDD Workshop on Data Mining and Audience Intelligence for Advertising, Paris, France, June 28, 2009, pp. 1-9, 2009, ACM, 978-1-60558-671-7. The full citation details ...](Pics/full.jpeg) |
2009 |
DBLP DOI BibTeX RDF |
click-through data, Markov chain model, contextual advertising, behavioral targeting |
81 | Michael May 0001, Christine Körner, Dirk Hecker, Martial Pasquier, Urs Hofmann, Felix Mende |
Handling missing values in GPS surveys using survival analysis: a GPS case study of outdoor advertising. ![Search on Bibsonomy](Pics/bibsonomy.png) |
KDD Workshop on Data Mining and Audience Intelligence for Advertising ![In: Proceedings of the 3rd ACM SIGKDD Workshop on Data Mining and Audience Intelligence for Advertising, Paris, France, June 28, 2009, pp. 78-84, 2009, ACM, 978-1-60558-671-7. The full citation details ...](Pics/full.jpeg) |
2009 |
DBLP DOI BibTeX RDF |
mobility mining, outdoor advertising, GPS, missing values, survival analysis |
77 | Wei Li 0010, Xuerui Wang, Ruofei Zhang, Ying Cui, Jianchang Mao, Rong Jin 0001 |
Exploitation and exploration in a performance based contextual advertising system. ![Search on Bibsonomy](Pics/bibsonomy.png) |
KDD ![In: Proceedings of the 16th ACM SIGKDD International Conference on Knowledge Discovery and Data Mining, Washington, DC, USA, July 25-28, 2010, pp. 27-36, 2010, ACM, 978-1-4503-0055-1. The full citation details ...](Pics/full.jpeg) |
2010 |
DBLP DOI BibTeX RDF |
click feedback, exploitation and exploration, online advertising, click-through-rate |
77 | Chia-Hu Chang, Kuei-Yi Hsieh, Ming-Che Chung, Ja-Ling Wu |
ViSA: virtual spotlighted advertising. ![Search on Bibsonomy](Pics/bibsonomy.png) |
ACM Multimedia ![In: Proceedings of the 16th International Conference on Multimedia 2008, Vancouver, British Columbia, Canada, October 26-31, 2008, pp. 837-840, 2008, ACM, 978-1-60558-303-7. The full citation details ...](Pics/full.jpeg) |
2008 |
DBLP DOI BibTeX RDF |
less intrusiveness, tennis video analysis, virtual advertisement, image advertising |
74 | Anindya Ghose, Sha Yang |
An empirical analysis of sponsored search performance in search engine advertising. ![Search on Bibsonomy](Pics/bibsonomy.png) |
WSDM ![In: Proceedings of the International Conference on Web Search and Web Data Mining, WSDM 2008, Palo Alto, California, USA, February 11-12, 2008, pp. 241-250, 2008, ACM, 978-1-59593-927-2. The full citation details ...](Pics/full.jpeg) |
2008 |
DBLP DOI BibTeX RDF |
paid search advertising, search engines, electronic commerce, online advertising, internet markets, hierarchical bayesian modeling |
72 | Xian-Sheng Hua 0001, Tao Mei 0001, Shipeng Li 0001 |
When multimedia advertising meets the new Internet era. ![Search on Bibsonomy](Pics/bibsonomy.png) |
MMSP ![In: International Workshop on Multimedia Signal Processing, MMSP 2008, October 8-10, 2008, Shangri-la Hotel, Cairns, Queensland, Australia, pp. 1-5, 2008, IEEE Signal Processing Society, 978-1-4244-2295-1. The full citation details ...](Pics/full.jpeg) |
2008 |
DBLP DOI BibTeX RDF |
|
72 | Dimitris Drossos, George M. Giaglis |
Mobile Advertising Effectiveness: an Exploratory Study. ![Search on Bibsonomy](Pics/bibsonomy.png) |
ICMB ![In: 2006 International Conference on Mobile Business (ICMB 2006), 26-27 June 2006, Copenhagen, Denmark, pp. 2, 2006, IEEE Computer Society, 0-7695-2595-4. The full citation details ...](Pics/full.jpeg) |
2006 |
DBLP DOI BibTeX RDF |
|
72 | Parissa Haghirian, Maria Madlberger, Andrea Tanuskova |
Increasing Advertising Value of Mobile Marketing - An Empirical Study of Antecedents. ![Search on Bibsonomy](Pics/bibsonomy.png) |
HICSS ![In: 38th Hawaii International Conference on System Sciences (HICSS-38 2005), CD-ROM / Abstracts Proceedings, 3-6 January 2005, Big Island, HI, USA, 2005, IEEE Computer Society, 0-7695-2268-8. The full citation details ...](Pics/full.jpeg) |
2005 |
DBLP DOI BibTeX RDF |
|
72 | Jeffrey Parsons, Katherine Gallagher, K. Dale Foster |
Messages in the Medium: An Experimental Investigation of Web Advertising Effectiveness and Attitudes toward Web Content. ![Search on Bibsonomy](Pics/bibsonomy.png) |
HICSS ![In: 33rd Annual Hawaii International Conference on System Sciences (HICSS-33), 4-7 January, 2000, Maui, Hawaii, USA, 2000, IEEE Computer Society, 0-7695-0493-0. The full citation details ...](Pics/full.jpeg) |
2000 |
DBLP DOI BibTeX RDF |
|
69 | Andrei Z. Broder, Evgeniy Gabrilovich, Vanja Josifovski |
Information retrieval challenges in computational advertising. ![Search on Bibsonomy](Pics/bibsonomy.png) |
SIGIR ![In: Proceeding of the 33rd International ACM SIGIR Conference on Research and Development in Information Retrieval, SIGIR 2010, Geneva, Switzerland, July 19-23, 2010, pp. 908, 2010, ACM, 978-1-4503-0153-4. The full citation details ...](Pics/full.jpeg) |
2010 |
DBLP DOI BibTeX RDF |
sponsored search, online advertising, content match |
69 | Teng-Kai Fan, Chia-Hui Chang |
Blogger-centric contextual advertising. ![Search on Bibsonomy](Pics/bibsonomy.png) |
CIKM ![In: Proceedings of the 18th ACM Conference on Information and Knowledge Management, CIKM 2009, Hong Kong, China, November 2-6, 2009, pp. 1803-1806, 2009, ACM, 978-1-60558-512-3. The full citation details ...](Pics/full.jpeg) |
2009 |
DBLP DOI BibTeX RDF |
machine learning, blog, marketing, web advertising, intention recognition, sentiment detection |
69 | Uriel Feige, Nicole Immorlica, Vahab S. Mirrokni, Hamid Nazerzadeh |
A combinatorial allocation mechanism with penalties for banner advertising. ![Search on Bibsonomy](Pics/bibsonomy.png) |
WWW ![In: Proceedings of the 17th International Conference on World Wide Web, WWW 2008, Beijing, China, April 21-25, 2008, pp. 169-178, 2008, ACM, 978-1-60558-085-2. The full citation details ...](Pics/full.jpeg) |
2008 |
DBLP DOI BibTeX RDF |
structural approximation, supply guarantee, combinatorial auctions, internet advertising |
69 | Tao Mei 0001, Xian-Sheng Hua 0001, Shipeng Li 0001 |
Contextual in-image advertising. ![Search on Bibsonomy](Pics/bibsonomy.png) |
ACM Multimedia ![In: Proceedings of the 16th International Conference on Multimedia 2008, Vancouver, British Columbia, Canada, October 26-31, 2008, pp. 439-448, 2008, ACM, 978-1-60558-303-7. The full citation details ...](Pics/full.jpeg) |
2008 |
DBLP DOI BibTeX RDF |
image saliency, web page segmentation, image advertising |
69 | Stuart J. Barnes |
Virtual worlds as a medium for advertising. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Data Base ![In: Data Base 38(4), pp. 45-55, 2007. The full citation details ...](Pics/full.jpeg) |
2007 |
DBLP DOI BibTeX RDF |
virtual world, marketing, online game, second life, advertising, MMOG |
69 | Neil C. Rowe, Jim Coffman, Yilmaz Degirmenci, Scott Hall, Shong Lee, Clifton Williams |
Automatic removal of advertising from web-page display. ![Search on Bibsonomy](Pics/bibsonomy.png) |
JCDL ![In: ACM/IEEE Joint Conference on Digital Libraries, JCDL 2002, Portland, Oregon, USA, June 14-18, 2002, Proceedings, pp. 406, 2002, ACM, 1-58113-513-0. The full citation details ...](Pics/full.jpeg) |
2002 |
DBLP DOI BibTeX RDF |
information retrieval, World Wide Web, images, information filtering, advertising |
69 | David Siew, Xun Yi |
Agent-Mediated Internet Advertising. ![Search on Bibsonomy](Pics/bibsonomy.png) |
WECWIS ![In: Second International Workshop on Advance Issues of E-Commerce and Web-Based Information Systems (WECWIS 2000), Milpitas, California, USA, June 8-9, 2000, pp. 102-108, 2000, IEEE Computer Society, 0-7695-0610-0. The full citation details ...](Pics/full.jpeg) |
2000 |
DBLP DOI BibTeX RDF |
push and pull technology, software agent, Internet advertising |
67 | Barry Ip |
Product placement in interactive games. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Advances in Computer Entertainment Technology ![In: Proceedings of the International Conference on Advances in Computer Entertainment Technology, ACE 2009, Athens, Greece, October 29-31, 2009, pp. 89-97, 2009, ACM, 978-1-60558-864-3. The full citation details ...](Pics/full.jpeg) |
2009 |
DBLP DOI BibTeX RDF |
interactive advertising, product placement, computer games, video games, interactive media |
65 | Konrad Feldman |
The quantification of advertising: (+ lessons from building businesses based on large scale data mining). ![Search on Bibsonomy](Pics/bibsonomy.png) |
KDD ![In: Proceedings of the 16th ACM SIGKDD International Conference on Knowledge Discovery and Data Mining, Washington, DC, USA, July 25-28, 2010, pp. 5-6, 2010, ACM, 978-1-4503-0055-1. The full citation details ...](Pics/full.jpeg) |
2010 |
DBLP DOI BibTeX RDF |
advertising response, modeling media consumption, data mining, advertising |
65 | Xuerui Wang, Andrei Z. Broder, Marcus Fontoura, Vanja Josifovski |
A search-based method for forecasting ad impression in contextual advertising. ![Search on Bibsonomy](Pics/bibsonomy.png) |
WWW ![In: Proceedings of the 18th International Conference on World Wide Web, WWW 2009, Madrid, Spain, April 20-24, 2009, pp. 491-500, 2009, ACM, 978-1-60558-487-4. The full citation details ...](Pics/full.jpeg) |
2009 |
DBLP DOI BibTeX RDF |
impression forecasting, online advertising, wand, content match, contextual advertising |
65 | Anindya Ghose, Sha Yang |
Analyzing search engine advertising: firm behavior and cross-selling in electronic markets. ![Search on Bibsonomy](Pics/bibsonomy.png) |
WWW ![In: Proceedings of the 17th International Conference on World Wide Web, WWW 2008, Beijing, China, April 21-25, 2008, pp. 219-226, 2008, ACM, 978-1-60558-085-2. The full citation details ...](Pics/full.jpeg) |
2008 |
DBLP DOI BibTeX RDF |
paid search advertising, search engines, web 2.0, electronic commerce, online advertising, hierarchical bayesian modeling |
65 | JungKook Lee, Juline E. Mills |
Exploring the Use and Measurement of Web Advertising: Korean Perception of U.S. State Tourism Organizations. ![Search on Bibsonomy](Pics/bibsonomy.png) |
ENTER ![In: Information and Communication Technologies in Tourism, ENTER 2005, Proceedings of the International Conference in Innsbruck, Austria, 2005, pp. 519-530, 2005, Springer, 978-3-211-24148-6. The full citation details ...](Pics/full.jpeg) |
2005 |
DBLP DOI BibTeX RDF |
Interactive Advertising Model, State Tourism Organizations, Structural Equation Model, Web Advertising, Confirmatory Factor Analysis |
63 | Jong Woo Kim, Stephen M. Du |
Design for an Interactive Television Advertising System. ![Search on Bibsonomy](Pics/bibsonomy.png) |
HICSS ![In: 39th Hawaii International International Conference on Systems Science (HICSS-39 2006), CD-ROM / Abstracts Proceedings, 4-7 January 2006, Kauai, HI, USA, 2006, IEEE Computer Society, 0-7695-2507-5. The full citation details ...](Pics/full.jpeg) |
2006 |
DBLP DOI BibTeX RDF |
|
63 | Symeon Papadopoulos, Fotis Menemenis, Yiannis Kompatsiaris, Ben Bratu |
Lexical Graphs for Improved Contextual Ad Recommendation. ![Search on Bibsonomy](Pics/bibsonomy.png) |
ECIR ![In: Advances in Information Retrieval, 31th European Conference on IR Research, ECIR 2009, Toulouse, France, April 6-9, 2009. Proceedings, pp. 216-227, 2009, Springer, 978-3-642-00957-0. The full citation details ...](Pics/full.jpeg) |
2009 |
DBLP DOI BibTeX RDF |
content-targeted advertising, vocabulary impedance, lexical graphs, Online advertising |
60 | Kohei Ichikawa, Katsutoshi Yada, Namiko Nakachi, Takashi Washio |
Optimization of Budget Allocation for TV Advertising. ![Search on Bibsonomy](Pics/bibsonomy.png) |
KES (2) ![In: Knowledge-Based and Intelligent Information and Engineering Systems, 13th International Conference, KES 2009, Santiago, Chile, September 28-30, 2009, Proceedings, Part II, pp. 270-277, 2009, Springer, 978-3-642-04591-2. The full citation details ...](Pics/full.jpeg) |
2009 |
DBLP DOI BibTeX RDF |
optimal budget allocation, advertising, GA |
60 | Jung-Tae Lee, Hyungdong Lee, Hee-Seon Park, Young-In Song, Hae-Chang Rim |
Finding advertising keywords on video scripts. ![Search on Bibsonomy](Pics/bibsonomy.png) |
SIGIR ![In: Proceedings of the 32nd Annual International ACM SIGIR Conference on Research and Development in Information Retrieval, SIGIR 2009, Boston, MA, USA, July 19-23, 2009, pp. 686-687, 2009, ACM, 978-1-60558-483-6. The full citation details ...](Pics/full.jpeg) |
2009 |
DBLP DOI BibTeX RDF |
contextual in-video advertising, keyword extraction |
60 | Andrei Z. Broder |
Computational advertising and recommender systems. ![Search on Bibsonomy](Pics/bibsonomy.png) |
RecSys ![In: Proceedings of the 2008 ACM Conference on Recommender Systems, RecSys 2008, Lausanne, Switzerland, October 23-25, 2008, pp. 1-2, 2008, ACM, 978-1-60558-093-7. The full citation details ...](Pics/full.jpeg) |
2008 |
DBLP DOI BibTeX RDF |
computational advertising, recommender systems, sponsored search, content match |
60 | Tao Mei 0001, Xian-Sheng Hua 0001, Linjun Yang, Shipeng Li 0001 |
VideoSense: towards effective online video advertising. ![Search on Bibsonomy](Pics/bibsonomy.png) |
ACM Multimedia ![In: Proceedings of the 15th International Conference on Multimedia 2007, Augsburg, Germany, September 24-29, 2007, pp. 1075-1084, 2007, ACM, 978-1-59593-702-5. The full citation details ...](Pics/full.jpeg) |
2007 |
DBLP DOI BibTeX RDF |
contextual relevance, less intrusiveness, online video advertising |
60 | Matthias C. Sala, Kurt Partridge, Linda Jacobson, James Begole |
An Exploration into Activity-Informed Physical Advertising Using PEST. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Pervasive ![In: Pervasive Computing, 5th International Conference, PERVASIVE 2007, Toronto, Canada, May 13-16, 2007, Proceedings, pp. 73-90, 2007, Springer, 978-3-540-72036-2. The full citation details ...](Pics/full.jpeg) |
2007 |
DBLP DOI BibTeX RDF |
Ubiquitous computing, advertising, human computation, experience sampling method |
60 | Bao Xin Ren, Ding Li Ying |
Barriers and solutions to the development of online advertising in China. ![Search on Bibsonomy](Pics/bibsonomy.png) |
ICEC ![In: Proceedings of the 8th International Conference on Electronic Commerce: The new e-commerce - Innovations for Conquering Current Barriers, Obstacles and Limitations to Conducting Successful Business on the Internet, 2006, Fredericton, New Brunswick, Canada, August 13-16, 2006, pp. 538-542, 2006, ACM, 1-59593-392-1. The full citation details ...](Pics/full.jpeg) |
2006 |
DBLP DOI BibTeX RDF |
barriers against online advertising, on-line game solution, interactivity, humanism |
60 | Paat Rusmevichientong, David P. Williamson |
An adaptive algorithm for selecting profitable keywords for search-based advertising services. ![Search on Bibsonomy](Pics/bibsonomy.png) |
EC ![In: Proceedings 7th ACM Conference on Electronic Commerce (EC-2006), Ann Arbor, Michigan, USA, June 11-15, 2006, pp. 260-269, 2006, ACM, 1-59593-236-4. The full citation details ...](Pics/full.jpeg) |
2006 |
DBLP DOI BibTeX RDF |
search-based advertising, adaptive algorithms, online optimization, multi-armed bandits |
60 | Berthier A. Ribeiro-Neto, Marco Cristo, Paulo Braz Golgher, Edleno Silva de Moura |
Impedance coupling in content-targeted advertising. ![Search on Bibsonomy](Pics/bibsonomy.png) |
SIGIR ![In: SIGIR 2005: Proceedings of the 28th Annual International ACM SIGIR Conference on Research and Development in Information Retrieval, Salvador, Brazil, August 15-19, 2005, pp. 496-503, 2005, ACM, 1-59593-034-5. The full citation details ...](Pics/full.jpeg) |
2005 |
DBLP DOI BibTeX RDF |
web, Bayesian networks, kNN, advertising |
59 | Xiaohui Wu, Jun Yan 0001, Ning Liu 0001, Shuicheng Yan, Ying Chen, Zheng Chen 0001 |
Probabilistic latent semantic user segmentation for behavioral targeted advertising. ![Search on Bibsonomy](Pics/bibsonomy.png) |
KDD Workshop on Data Mining and Audience Intelligence for Advertising ![In: Proceedings of the 3rd ACM SIGKDD Workshop on Data Mining and Audience Intelligence for Advertising, Paris, France, June 28, 2009, pp. 10-17, 2009, ACM, 978-1-60558-671-7. The full citation details ...](Pics/full.jpeg) |
2009 |
DBLP DOI BibTeX RDF |
behavioral targeting (BT), probabilistic latent semantic analysis, user segmentation |
59 | Xin-Jing Wang, Mo Yu, Lei Zhang 0001, Rui Cai, Wei-Ying Ma |
Argo: intelligent advertising by mining a user's interest from his photo collections. ![Search on Bibsonomy](Pics/bibsonomy.png) |
KDD Workshop on Data Mining and Audience Intelligence for Advertising ![In: Proceedings of the 3rd ACM SIGKDD Workshop on Data Mining and Audience Intelligence for Advertising, Paris, France, June 28, 2009, pp. 18-26, 2009, ACM, 978-1-60558-671-7. The full citation details ...](Pics/full.jpeg) |
2009 |
DBLP DOI BibTeX RDF |
photo monetization, image understanding, user interest modeling |
58 | Lusong Li, Tao Mei 0001, Xian-Sheng Hua 0001, Shipeng Li 0001 |
ImageSense. ![Search on Bibsonomy](Pics/bibsonomy.png) |
ACM Multimedia ![In: Proceedings of the 16th International Conference on Multimedia 2008, Vancouver, British Columbia, Canada, October 26-31, 2008, pp. 1027-1028, 2008, ACM, 978-1-60558-303-7. The full citation details ...](Pics/full.jpeg) |
2008 |
DBLP DOI BibTeX RDF |
image saliency, web page segmentation, image advertising |
57 | Anton Schwaighofer, Joaquin Quiñonero Candela, Thomas Borchert, Thore Graepel, Ralf Herbrich |
Scalable clustering and keyword suggestion for online advertisements. ![Search on Bibsonomy](Pics/bibsonomy.png) |
KDD Workshop on Data Mining and Audience Intelligence for Advertising ![In: Proceedings of the 3rd ACM SIGKDD Workshop on Data Mining and Audience Intelligence for Advertising, Paris, France, June 28, 2009, pp. 27-36, 2009, ACM, 978-1-60558-671-7. The full citation details ...](Pics/full.jpeg) |
2009 |
DBLP DOI BibTeX RDF |
|
56 | Xuerui Wang, Andrei Z. Broder, Marcus Fontoura, Vanja Josifovski |
A note on search based forecasting of ad volume in contextual advertising. ![Search on Bibsonomy](Pics/bibsonomy.png) |
CIKM ![In: Proceedings of the 17th ACM Conference on Information and Knowledge Management, CIKM 2008, Napa Valley, California, USA, October 26-30, 2008, pp. 1343-1344, 2008, ACM, 978-1-59593-991-3. The full citation details ...](Pics/full.jpeg) |
2008 |
DBLP DOI BibTeX RDF |
impression forecasting, internet monetization, online advertising, wand, content match, contextual advertising |
54 | Evgeniy Gabrilovich |
AI in Web Advertising: Picking the Right Ad Ten Thousand Times a Second. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Canadian AI ![In: Advances in Artificial Intelligence, 22nd Canadian Conference on Artificial Intelligence, Canadian AI 2009, Kelowna, Canada, May 25-27, 2009, Proceedings, pp. 1, 2009, Springer, 978-3-642-01817-6. The full citation details ...](Pics/full.jpeg) |
2009 |
DBLP DOI BibTeX RDF |
|
54 | Ahmed Metwally 0001, Divyakant Agrawal, Amr El Abbadi |
Detectives: detecting coalition hit inflation attacks in advertising networks streams. ![Search on Bibsonomy](Pics/bibsonomy.png) |
WWW ![In: Proceedings of the 16th International Conference on World Wide Web, WWW 2007, Banff, Alberta, Canada, May 8-12, 2007, pp. 241-250, 2007, ACM, 978-1-59593-654-7. The full citation details ...](Pics/full.jpeg) |
2007 |
DBLP DOI BibTeX RDF |
approximate set similarity, click spam detection, cliques enumeration, coalition fraud attacks, real data experiments, similarity-sensitive sampling |
54 | Ahmed Metwally 0001, Divyakant Agrawal, Amr El Abbadi, Qi Zheng |
On Hit Inflation Techniques and Detection in Streams of Web Advertising Networks. ![Search on Bibsonomy](Pics/bibsonomy.png) |
ICDCS ![In: 27th IEEE International Conference on Distributed Computing Systems (ICDCS 2007), June 25-29, 2007, Toronto, Ontario, Canada, pp. 52, 2007, IEEE Computer Society, 0-7695-2837-6. The full citation details ...](Pics/full.jpeg) |
2007 |
DBLP DOI BibTeX RDF |
|
54 | Hanna Komulainen, Annu Ristola, Johanna Still |
Mobile advertising in the eyes of retailers and consumers - empirical evidence from a real-life experiment. ![Search on Bibsonomy](Pics/bibsonomy.png) |
ICMB ![In: 2006 International Conference on Mobile Business (ICMB 2006), 26-27 June 2006, Copenhagen, Denmark, pp. 37, 2006, IEEE Computer Society, 0-7695-2595-4. The full citation details ...](Pics/full.jpeg) |
2006 |
DBLP DOI BibTeX RDF |
|
54 | Nataliya Hristova, Gregory M. P. O'Hare |
Ad-me: Wireless Advertising Adapted to the User Location, Device and Emotions. ![Search on Bibsonomy](Pics/bibsonomy.png) |
HICSS ![In: 37th Hawaii International Conference on System Sciences (HICSS-37 2004), CD-ROM / Abstracts Proceedings, 5-8 January 2004, Big Island, HI, USA, 2004, IEEE Computer Society, 0-7695-2056-1. The full citation details ...](Pics/full.jpeg) |
2004 |
DBLP DOI BibTeX RDF |
|
54 | Paolo Avesani, Alessandro Agostini |
A Peer-to-Peer Advertising Game. ![Search on Bibsonomy](Pics/bibsonomy.png) |
ICSOC ![In: Service-Oriented Computing - ICSOC 2003, First International Conference, Trento, Italy, December 15-18, 2003, Proceedings, pp. 28-42, 2003, Springer, 3-540-20681-7. The full citation details ...](Pics/full.jpeg) |
2003 |
DBLP DOI BibTeX RDF |
|
53 | Saeed Alaei, Esteban Arcaute, Samir Khuller, Wenjing Ma, Azarakhsh Malekian, John A. Tomlin |
Online allocation of display advertisements subject to advanced sales contracts. ![Search on Bibsonomy](Pics/bibsonomy.png) |
KDD Workshop on Data Mining and Audience Intelligence for Advertising ![In: Proceedings of the 3rd ACM SIGKDD Workshop on Data Mining and Audience Intelligence for Advertising, Paris, France, June 28, 2009, pp. 69-77, 2009, ACM, 978-1-60558-671-7. The full citation details ...](Pics/full.jpeg) |
2009 |
DBLP DOI BibTeX RDF |
display advertising, simulation, optimization, modeling, online algorithms |
53 | Jerry Zeyu Gao 0002, Angela Ji |
SmartMobile-AD: An Intelligent Mobile Advertising System. ![Search on Bibsonomy](Pics/bibsonomy.png) |
GPC Workshops ![In: Workshops at the Grid and Pervasive Computing Conference, GPC 2008, Kunming, China, May 25-28, 2008, pp. 164-171, 2008, IEEE Computer Society, 978-0-7695-3177-9. The full citation details ...](Pics/full.jpeg) |
2008 |
DBLP DOI BibTeX RDF |
wireless advertising, mobile advertising system, digital advertising, electronic commerce, mobile commerce |
52 | Zhimin Huang, Susan X. Li |
Coordination and Cooperation in Manufacturer-Retailer Supply Chains. ![Search on Bibsonomy](Pics/bibsonomy.png) |
CASDMKM ![In: Data Mining and Knowledge Management, Chinese Academy of Sciences Symposium, CASDMKM 2004, Beijing, China, July 12-14, 2004, Revised Papers, pp. 174-186, 2004, Springer, 3-540-23987-1. The full citation details ...](Pics/full.jpeg) |
2004 |
DBLP DOI BibTeX RDF |
|
51 | Bong-Jun Yi, Jung-Tae Lee, Hyun-Wook Woo, Hae-Chang Rim |
Contextual video advertising system using scene information inferred from video scripts. ![Search on Bibsonomy](Pics/bibsonomy.png) |
SIGIR ![In: Proceeding of the 33rd International ACM SIGIR Conference on Research and Development in Information Retrieval, SIGIR 2010, Geneva, Switzerland, July 19-23, 2010, pp. 771-772, 2010, ACM, 978-1-4503-0153-4. The full citation details ...](Pics/full.jpeg) |
2010 |
DBLP DOI BibTeX RDF |
contextual video advertising, script, situation, scene |
51 | Frank Y. Guo |
User Experience Research and Management of Online Advertising and Merchandising. ![Search on Bibsonomy](Pics/bibsonomy.png) |
HCI (14) ![In: Internationalization, Design and Global Development, Third International Conference, IDGD 2009, Held as Part of HCI International 2009, San Diego, CA, USA, July 19-24, 2009. Proceedings, pp. 457-466, 2009, Springer, 978-3-642-02766-6. The full citation details ...](Pics/full.jpeg) |
2009 |
DBLP DOI BibTeX RDF |
merchandising, usability, user experience, eye tracking, advertising, eCommerce |
51 | Jun Yan 0001, Ning Liu 0001, Gang Wang 0010, Wen Zhang, Yun Jiang, Zheng Chen 0001 |
How much can behavioral targeting help online advertising? ![Search on Bibsonomy](Pics/bibsonomy.png) |
WWW ![In: Proceedings of the 18th International Conference on World Wide Web, WWW 2009, Madrid, Spain, April 20-24, 2009, pp. 261-270, 2009, ACM, 978-1-60558-487-4. The full citation details ...](Pics/full.jpeg) |
2009 |
DBLP DOI BibTeX RDF |
behavioral targeting (bt), click-through rate (ctr)., online advertising, user segmentation |
51 | Jinlian Guo, Tao Mei 0001, Falin Liu, Xian-Sheng Hua 0001 |
AdOn: an intelligent overlay video advertising system. ![Search on Bibsonomy](Pics/bibsonomy.png) |
SIGIR ![In: Proceedings of the 32nd Annual International ACM SIGIR Conference on Research and Development in Information Retrieval, SIGIR 2009, Boston, MA, USA, July 19-23, 2009, pp. 628-629, 2009, ACM, 978-1-60558-483-6. The full citation details ...](Pics/full.jpeg) |
2009 |
DBLP DOI BibTeX RDF |
contextual relevance, saliency detection, video advertising |
51 | Arpita Ghosh, Mohammad Mahdian |
Externalities in online advertising. ![Search on Bibsonomy](Pics/bibsonomy.png) |
WWW ![In: Proceedings of the 17th International Conference on World Wide Web, WWW 2008, Beijing, China, April 21-25, 2008, pp. 161-168, 2008, ACM, 978-1-60558-085-2. The full citation details ...](Pics/full.jpeg) |
2008 |
DBLP DOI BibTeX RDF |
approximation algorithms, auctions, advertising, externalities |
51 | Soon Seok Kim, Sung Kwon Kim, Hong-Jin Park |
New Approach for Secure and Efficient Metering in the Web Advertising. ![Search on Bibsonomy](Pics/bibsonomy.png) |
ICCSA (1) ![In: Computational Science and Its Applications - ICCSA 2004, International Conference, Assisi, Italy, May 14-17, 2004, Proceedings, Part I, pp. 215-221, 2004, Springer, 3-540-22054-2. The full citation details ...](Pics/full.jpeg) |
2004 |
DBLP DOI BibTeX RDF |
Security, WWW, Web Advertising, Metering |
50 | Johann Schrammel, Elke E. Mattheiss, Susen Döbelt, Lucas Paletta, Alexander Almer, Manfred Tscheligi |
Attentional Behavior of Users on the Move Towards Pervasive Advertising Media. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Pervasive Advertising ![In: Pervasive Advertising, pp. 287-307, 2011, Springer, 978-0-85729-351-0. The full citation details ...](Pics/full.jpeg) |
2011 |
DBLP DOI BibTeX RDF |
|
50 | Bernadette Emsenhuber |
Scent Marketing: Making Olfactory Advertising Pervasive. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Pervasive Advertising ![In: Pervasive Advertising, pp. 343-360, 2011, Springer, 978-0-85729-351-0. The full citation details ...](Pics/full.jpeg) |
2011 |
DBLP DOI BibTeX RDF |
|
50 | Erica Dubach Spiegler, Christian Hildebrand, Florian Michahelles |
Social Networks in Pervasive Advertising and Shopping. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Pervasive Advertising ![In: Pervasive Advertising, pp. 207-225, 2011, Springer, 978-0-85729-351-0. The full citation details ...](Pics/full.jpeg) |
2011 |
DBLP DOI BibTeX RDF |
|
50 | Kurt Partridge, Bo Begole |
Activity-Based Advertising. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Pervasive Advertising ![In: Pervasive Advertising, pp. 83-101, 2011, Springer, 978-0-85729-351-0. The full citation details ...](Pics/full.jpeg) |
2011 |
DBLP DOI BibTeX RDF |
|
50 | Ian Wakeman, Ann Light, Jon Robinson, Dan Chalmers, Anirban Basu |
Deploying Pervasive Advertising in a Farmers' Market. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Pervasive Advertising ![In: Pervasive Advertising, pp. 247-267, 2011, Springer, 978-0-85729-351-0. The full citation details ...](Pics/full.jpeg) |
2011 |
DBLP DOI BibTeX RDF |
|
50 | Hans Jörg Müller, Florian Alt, Daniel Michelis |
Pervasive Advertising. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Pervasive Advertising ![In: Pervasive Advertising, pp. 1-29, 2011, Springer, 978-0-85729-351-0. The full citation details ...](Pics/full.jpeg) |
2011 |
DBLP DOI BibTeX RDF |
|
50 | Rui José, Jorge C. S. Cardoso |
Opportunities and Challenges of Interactive Public Displays as an Advertising Medium. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Pervasive Advertising ![In: Pervasive Advertising, pp. 139-157, 2011, Springer, 978-0-85729-351-0. The full citation details ...](Pics/full.jpeg) |
2011 |
DBLP DOI BibTeX RDF |
|
50 | Peter van Waart, Ingrid Mulder, Cees de Bont |
Meaningful Advertising. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Pervasive Advertising ![In: Pervasive Advertising, pp. 57-81, 2011, Springer, 978-0-85729-351-0. The full citation details ...](Pics/full.jpeg) |
2011 |
DBLP DOI BibTeX RDF |
|
50 | Hamed Haddadi, Pan Hui 0001, Tristan Henderson, Ian Brown |
Targeted Advertising on the Handset: Privacy and Security Challenges. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Pervasive Advertising ![In: Pervasive Advertising, pp. 119-137, 2011, Springer, 978-0-85729-351-0. The full citation details ...](Pics/full.jpeg) |
2011 |
DBLP DOI BibTeX RDF |
|
50 | Nick Taylor 0002, Keith Cheverst |
Rural Communities and Pervasive Advertising. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Pervasive Advertising ![In: Pervasive Advertising, pp. 269-286, 2011, Springer, 978-0-85729-351-0. The full citation details ...](Pics/full.jpeg) |
2011 |
DBLP DOI BibTeX RDF |
|
50 | Christine Bauer 0001, Sarah Spiekermann |
Conceptualizing Context for Pervasive Advertising. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Pervasive Advertising ![In: Pervasive Advertising, pp. 159-183, 2011, Springer, 978-0-85729-351-0. The full citation details ...](Pics/full.jpeg) |
2011 |
DBLP DOI BibTeX RDF |
|
50 | Martin Strohbach, Martin Bauer 0001, Miquel Martin, Benjamin Hebgen |
Managing Advertising Context. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Pervasive Advertising ![In: Pervasive Advertising, pp. 185-205, 2011, Springer, 978-0-85729-351-0. The full citation details ...](Pics/full.jpeg) |
2011 |
DBLP DOI BibTeX RDF |
|
49 | Qin Gao, Pei-Luen Patrick Rau, Gavriel Salvendy |
Provide Context-Aware Advertisements with Interactivity. ![Search on Bibsonomy](Pics/bibsonomy.png) |
HCI (4) ![In: Human-Computer Interaction. HCI Applications and Services, 12th International Conference, HCI International 2007, Beijing, China, July 22-27, 2007, Proceedings, Part IV, pp. 22-31, 2007, Springer, 978-3-540-73109-2. The full citation details ...](Pics/full.jpeg) |
2007 |
DBLP DOI BibTeX RDF |
interactivity, user experience, context-aware computing, mobile advertising |
48 | Yannet Interian, Sundar Dorai-Raj, Igor Naverniouk, P. J. Opalinski, Kaustuv, Dan Zigmond |
Ad quality on TV: predicting television audience retention. ![Search on Bibsonomy](Pics/bibsonomy.png) |
KDD Workshop on Data Mining and Audience Intelligence for Advertising ![In: Proceedings of the 3rd ACM SIGKDD Workshop on Data Mining and Audience Intelligence for Advertising, Paris, France, June 28, 2009, pp. 85-91, 2009, ACM, 978-1-60558-671-7. The full citation details ...](Pics/full.jpeg) |
2009 |
DBLP DOI BibTeX RDF |
|
48 | Arvind K. Tripathi, Suresh K. Nair |
Mobile Advertising in Capacitated Wireless Networks. ![Search on Bibsonomy](Pics/bibsonomy.png) |
IEEE Trans. Knowl. Data Eng. ![In: IEEE Trans. Knowl. Data Eng. 18(9), pp. 1284-1296, 2006. The full citation details ...](Pics/full.jpeg) |
2006 |
DBLP DOI BibTeX RDF |
Ad targeting, wireless advertising, wireless networks, Markov decision process, mobile advertising |
48 | Evangelos Christou, Panagiotis Kassianidis |
Persuasion Effectiveness of Alternative Types of Internet Advertising for Hotels: A Cross-Cultural Study. ![Search on Bibsonomy](Pics/bibsonomy.png) |
ENTER ![In: Information and Communication Technologies in Tourism, ENTER 2005, Proceedings of the International Conference in Innsbruck, Austria, 2005, pp. 383-392, 2005, Springer, 978-3-211-24148-6. The full citation details ...](Pics/full.jpeg) |
2005 |
DBLP DOI BibTeX RDF |
comparative advertising, cross-cultural perceptions, hotels, Internet advertising |
46 | Hamed Haddadi, Saikat Guha 0002, Paul Francis |
Not All Adware Is Badware: Towards Privacy-Aware Advertising. ![Search on Bibsonomy](Pics/bibsonomy.png) |
I3E ![In: Software Services for e-Business and e-Society, 9th IFIP WG 6.1 Conference on e-Business, e-Services and e-Society, I3E 2009, Nancy, France, September 23-25, 2009. Proceedings, pp. 161-172, 2009, Springer, 978-3-642-04279-9. The full citation details ...](Pics/full.jpeg) |
2009 |
DBLP DOI BibTeX RDF |
|
46 | José Simões |
A generic enabler framework for contextualized advertising within interactive multimedia services. ![Search on Bibsonomy](Pics/bibsonomy.png) |
WOWMOM ![In: 10th IEEE International Symposium on a World of Wireless, Mobile and Multimedia Networks, WOWMOM 2009, Kos Island, Greece, 15-19 June, 2009, pp. 1-3, 2009, IEEE Computer Society, 978-1-4244-4439-7. The full citation details ...](Pics/full.jpeg) |
2009 |
DBLP DOI BibTeX RDF |
|
46 | Jungho Jun, Kyoung Jun Lee |
Design of Tag Match Advertising System and the Evaluation of the Business Model. ![Search on Bibsonomy](Pics/bibsonomy.png) |
APSCC ![In: Proceedings of the 3rd IEEE Asia-Pacific Services Computing Conference, APSCC 2008, Yilan, Taiwan, 9-12 December 2008, pp. 1533-1537, 2008, IEEE Computer Society, 978-0-7695-3473-2. The full citation details ...](Pics/full.jpeg) |
2008 |
DBLP DOI BibTeX RDF |
|
46 | Parissa Haghirian, Maria Madlberger, Akihiro Inoue |
Mobile Advertising in Different Stages of Development: A Cross-Country Comparison of Consumer Attitudes. ![Search on Bibsonomy](Pics/bibsonomy.png) |
HICSS ![In: 41st Hawaii International International Conference on Systems Science (HICSS-41 2008), Proceedings, 7-10 January 2008, Waikoloa, Big Island, HI, USA, pp. 48, 2008, IEEE Computer Society, 0-7695-3075-3. The full citation details ...](Pics/full.jpeg) |
2008 |
DBLP DOI BibTeX RDF |
|
46 | Ying Li, Arun C. Surendran, Dou Shen |
Data mining and audience intelligence for advertising. ![Search on Bibsonomy](Pics/bibsonomy.png) |
SIGKDD Explor. ![In: SIGKDD Explor. 9(2), pp. 96-99, 2007. The full citation details ...](Pics/full.jpeg) |
2007 |
DBLP DOI BibTeX RDF |
|
46 | Dimitris Drossos, George M. Giaglis, George Lekakos |
An Empirical Assessment of Factors that Influence the Effectiveness of SMS Advertising. ![Search on Bibsonomy](Pics/bibsonomy.png) |
HICSS ![In: 40th Hawaii International International Conference on Systems Science (HICSS-40 2007), CD-ROM / Abstracts Proceedings, 3-6 January 2007, Waikoloa, Big Island, HI, USA, pp. 58, 2007, IEEE Computer Society, 0-7695-2755-8. The full citation details ...](Pics/full.jpeg) |
2007 |
DBLP DOI BibTeX RDF |
|
46 | Marc Duke |
In game advertising: touching the elusive consumer. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Advances in Computer Entertainment Technology ![In: Proceedings of the International Conference on Advances in Computer Entertainment Technology, ACE 2006, Hollywood, California, USA, June 14-16, 2006, pp. 32, 2006, ACM, 1-59593-380-8. The full citation details ...](Pics/full.jpeg) |
2006 |
DBLP DOI BibTeX RDF |
|
46 | Nikos Androulidakis, Iosif Androulidakis |
Perspectives of Mobile Advertising in Greek Market (short paper). ![Search on Bibsonomy](Pics/bibsonomy.png) |
ICMB ![In: 2005 International Conference on Mobile Business (ICMB 2005), 11-13 July 2005, Sydney, Australia, pp. 441-444, 2005, IEEE Computer Society, 0-7695-2367-6. The full citation details ...](Pics/full.jpeg) |
2005 |
DBLP DOI BibTeX RDF |
|
46 | Ari Juels |
Targeted Advertising ... And Privacy Too. ![Search on Bibsonomy](Pics/bibsonomy.png) |
CT-RSA ![In: Topics in Cryptology - CT-RSA 2001, The Cryptographer's Track at RSA Conference 2001, San Francisco, CA, USA, April 8-12, 2001, Proceedings, pp. 408-424, 2001, Springer, 3-540-41898-9. The full citation details ...](Pics/full.jpeg) |
2001 |
DBLP DOI BibTeX RDF |
|
46 | Deepak Agarwal, Rahul Agrawal, Rajiv Khanna, Nagaraj Kota |
Estimating rates of rare events with multiple hierarchies through scalable log-linear models. ![Search on Bibsonomy](Pics/bibsonomy.png) |
KDD ![In: Proceedings of the 16th ACM SIGKDD International Conference on Knowledge Discovery and Data Mining, Washington, DC, USA, July 25-28, 2010, pp. 213-222, 2010, ACM, 978-1-4503-0055-1. The full citation details ...](Pics/full.jpeg) |
2010 |
DBLP DOI BibTeX RDF |
computational advertising, count data, display advertising, gamma-poisson, spars contingency tables, spike and slab prior |
44 | Florian Alt, Christoph Evers, Albrecht Schmidt 0001 |
Users' View on Context-Sensitive Car Advertisements. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Pervasive ![In: Pervasive Computing, 7th International Conference, Pervasive 2009, Nara, Japan, May 11-14, 2009. Proceedings, pp. 9-16, 2009, Springer, 978-3-642-01515-1. The full citation details ...](Pics/full.jpeg) |
2009 |
DBLP DOI BibTeX RDF |
|
44 | Shuchih Ernest Chang, Muharrem Cevher |
An Investigation and Conceptual Models of Podcast Marketing. ![Search on Bibsonomy](Pics/bibsonomy.png) |
APWeb/WAIM Workshops ![In: Advances in Web and Network Technologies, and Information Management, APWeb/WAIM 2007 International Workshops: DBMAN 2007, WebETrends 2007, PAIS 2007 and ASWAN 2007, Huang Shan, China, June 16-18, 2007, Proceedings, pp. 264-275, 2007, Springer, 978-3-540-72908-2. The full citation details ...](Pics/full.jpeg) |
2007 |
DBLP DOI BibTeX RDF |
|
42 | Benjamin Edelman |
Deterring Online Advertising Fraud through Optimal Payment in Arrears. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Financial Cryptography ![In: Financial Cryptography and Data Security, 13th International Conference, FC 2009, Accra Beach, Barbados, February 23-26, 2009. Revised Selected Papers, pp. 17-31, 2009, Springer. The full citation details ...](Pics/full.jpeg) |
2009 |
DBLP DOI BibTeX RDF |
contracts, signaling, online advertising, screening, fraud |
42 | Foster J. Provost, Brian Dalessandro, Rod Hook, Xiaohan Zhang, Alan Murray |
Audience selection for on-line brand advertising: privacy-friendly social network targeting. ![Search on Bibsonomy](Pics/bibsonomy.png) |
KDD ![In: Proceedings of the 15th ACM SIGKDD International Conference on Knowledge Discovery and Data Mining, Paris, France, June 28 - July 1, 2009, pp. 707-716, 2009, ACM, 978-1-60558-495-9. The full citation details ...](Pics/full.jpeg) |
2009 |
DBLP DOI BibTeX RDF |
on-line advertising, privacy, social networks, predictive modeling, user-generated content |
42 | Claire Gauzente |
Attitude toward M-Advertising, Perceived Intrusiveness, Perceived Ad-Clutter and Behavioral Consequences: A Preliminary Study. ![Search on Bibsonomy](Pics/bibsonomy.png) |
DEXA Workshops ![In: 19th International Workshop on Database and Expert Systems Applications (DEXA 2008), 1-5 September 2008, Turin, Italy, pp. 461-465, 2008, IEEE Computer Society, 978-0-7695-3299-8. The full citation details ...](Pics/full.jpeg) |
2008 |
DBLP DOI BibTeX RDF |
sms-advertising, attitude, intrusiveness, clutter |
42 | Chandrasekhar Narayanaswami 0001, Daniel M. Coffman, M. C. Lee, Y. S. Moon, J. H. Han, H. K. Jang, Scott McFaddin, Y. S. Paik, J. H. Kim, J. K. Lee, J. W. Park, Danny Soroker |
Pervasive symbiotic advertising. ![Search on Bibsonomy](Pics/bibsonomy.png) |
HotMobile ![In: Proceedings of the 9th Workshop on Mobile Computing Systems and Applications, HotMobile 2008, Napa Valley, California, USA, February 25-26, 2008, pp. 80-85, 2008, ACM, 978-1-60558-118-7. The full citation details ...](Pics/full.jpeg) |
2008 |
DBLP DOI BibTeX RDF |
security, privacy, pervasive computing, advertising, symbiosis |
42 | Tao Mei 0001, Linjun Yang, Xian-Sheng Hua 0001, Hao Wei, Shipeng Li 0001 |
VideoSense: a contextual video advertising system. ![Search on Bibsonomy](Pics/bibsonomy.png) |
ACM Multimedia ![In: Proceedings of the 15th International Conference on Multimedia 2007, Augsburg, Germany, September 24-29, 2007, pp. 463-464, 2007, ACM, 978-1-59593-702-5. The full citation details ...](Pics/full.jpeg) |
2007 |
DBLP DOI BibTeX RDF |
ad insertion point detection, online video advertising |
42 | Andrei Z. Broder, Marcus Fontoura, Vanja Josifovski, Lance Riedel |
A semantic approach to contextual advertising. ![Search on Bibsonomy](Pics/bibsonomy.png) |
SIGIR ![In: SIGIR 2007: Proceedings of the 30th Annual International ACM SIGIR Conference on Research and Development in Information Retrieval, Amsterdam, The Netherlands, July 23-27, 2007, pp. 559-566, 2007, ACM, 978-1-59593-597-7. The full citation details ...](Pics/full.jpeg) |
2007 |
DBLP DOI BibTeX RDF |
semantics, matching, contextual advertising |
42 | John V. Harrison, Anna Andrusiewicz |
The digital signage exchange: a virtual marketplace for out-of-home digital advertising. ![Search on Bibsonomy](Pics/bibsonomy.png) |
EC ![In: Proceedings 4th ACM Conference on Electronic Commerce (EC-2003), San Diego, California, USA, June 9-12, 2003, pp. 274, 2003, ACM, 1-58113-679-X. The full citation details ...](Pics/full.jpeg) |
2003 |
DBLP DOI BibTeX RDF |
digital advertising, internet, multimedia, electronic commerce, computer networks, data management |
40 | Qi Lu |
Data mining in the online services industry. ![Search on Bibsonomy](Pics/bibsonomy.png) |
KDD ![In: Proceedings of the 16th ACM SIGKDD International Conference on Knowledge Discovery and Data Mining, Washington, DC, USA, July 25-28, 2010, pp. 1-2, 2010, ACM, 978-1-4503-0055-1. The full citation details ...](Pics/full.jpeg) |
2010 |
DBLP DOI BibTeX RDF |
search, advertising, large scale |
40 | Lusong Li, Tao Mei 0001, Chris Liu, Xian-Sheng Hua 0001 |
Gamesense. ![Search on Bibsonomy](Pics/bibsonomy.png) |
WWW ![In: Proceedings of the 18th International Conference on World Wide Web, WWW 2009, Madrid, Spain, April 20-24, 2009, pp. 1097-1098, 2009, ACM, 978-1-60558-487-4. The full citation details ...](Pics/full.jpeg) |
2009 |
DBLP DOI BibTeX RDF |
online game, image advertising |
40 | Sonal Gupta, Mikhail Bilenko, Matthew Richardson |
Catching the drift: learning broad matches from clickthrough data. ![Search on Bibsonomy](Pics/bibsonomy.png) |
KDD ![In: Proceedings of the 15th ACM SIGKDD International Conference on Knowledge Discovery and Data Mining, Paris, France, June 28 - July 1, 2009, pp. 1165-1174, 2009, ACM, 978-1-60558-495-9. The full citation details ...](Pics/full.jpeg) |
2009 |
DBLP DOI BibTeX RDF |
keyword similarity, keyword-based advertising, online learning |
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