Search results for "advertising"

Hits ?▲	Authors	Title	Venue	Year	Link	Author keywords
40	Andrei Z. Broder, Massimiliano Ciaramita, Marcus Fontoura, Evgeniy Gabrilovich, Vanja Josifovski, Donald Metzler, Vanessa Murdock 0001, Vassilis Plachouras	To swing or not to swing: learning when (not) to advertise.	CIKM	2008	DBLP DOI BibTeX RDF	ad selection, result quality prediction, web advertising
39	Wolfgang Reitberger, Alexander Meschtscherjakov, Thomas Mirlacher, Manfred Tscheligi	Ambient Persuasion in the Shopping Context.	Pervasive Advertising	2011	DBLP DOI BibTeX RDF
39	Harley Lorenz Geiger	A Standard for Digital Signage Privacy.	Pervasive Advertising	2011	DBLP DOI BibTeX RDF
39	Max Meier, Gilbert Beyer	Interacting with Sound.	Pervasive Advertising	2011	DBLP DOI BibTeX RDF
39	Ursula Stalder	Digital Out-of-Home Media: Means and Effects of Digital Media in Public Space.	Pervasive Advertising	2011	DBLP DOI BibTeX RDF
39	Berardina De Carolis	Adapting News and Advertisements to Groups.	Pervasive Advertising	2011	DBLP DOI BibTeX RDF
39	Ying Li, Arun C. Surendran, Dou Shen (eds.)	Proceedings of the 3rd ACM SIGKDD Workshop on Data Mining and Audience Intelligence for Advertising, Paris, France, June 28, 2009	KDD Workshop on Data Mining and Audience Intelligence for Advertising	2009	DBLP BibTeX RDF
39	Adam Isaac Juda, S. Muthukrishnan 0001, Ashish Rastogi	Pricing guidance in ad sale negotiations: the PrintAds example.	KDD Workshop on Data Mining and Audience Intelligence for Advertising	2009	DBLP DOI BibTeX RDF
39	Luís Sarmento, Paulo Trezentos, João Pedro Gonçalves, Eugénio C. Oliveira	Inferring local synonyms for improving keyword suggestion in an on-line advertisement system.	KDD Workshop on Data Mining and Audience Intelligence for Advertising	2009	DBLP DOI BibTeX RDF	automatic keyword suggestion, web advertisement
39	Yunzhang Zhu, Gang Wang 0010, Junli Yang, Dakan Wang, Jun Yan 0001, Zheng Chen 0001	Revenue optimization with relevance constraint in sponsored search.	KDD Workshop on Data Mining and Audience Intelligence for Advertising	2009	DBLP DOI BibTeX RDF	revenue optimization, machine learning, ranking, sponsored search
39	Benyah Shaparenko, Özgür Çetin, Rukmini Iyer	Data-driven text features for sponsored search click prediction.	KDD Workshop on Data Mining and Audience Intelligence for Advertising	2009	DBLP DOI BibTeX RDF	click prediction, text features, language model, vector-space model, sponsored search, maximum entropy model
39	Hernan Riquelme, Saleh Al Enezi, Rosa E. Rios	Factors Predicting Three SMS Advertising Responses.	ICMB	2011	DBLP DOI BibTeX RDF	SMS advertising, SMS responses, SMS, advertising
39	Feelhwan Park, Yoh Shiraishi, Osamu Takahashi	A Study on Small Business Advertising Using E-mail Transmitting Screens on Mobile Phones.	SAINT	2010	DBLP DOI BibTeX RDF	Advertising psychology, Google android, Mail application, Smart phone, Mobile Advertising
37	Ayman Farahat	Privacy preserving frequency capping in internet banner advertising.	WWW	2009	DBLP DOI BibTeX RDF	privacy, user model
37	Florian Alt, Moritz Balz, Stefanie Kristes, Alireza Sahami Shirazi, Julian Mennenöh, Albrecht Schmidt 0001, Hendrik Schröder, Michael Goedicke	Adaptive User Profiles in Pervasive Advertising Environments.	AmI	2009	DBLP DOI BibTeX RDF
37	Yiling Chen 0001, Arpita Ghosh, Randolph Preston McAfee, David M. Pennock	Sharing Online Advertising Revenue with Consumers.	WINE	2008	DBLP DOI BibTeX RDF
37	Jiang Wu, Bin Hu 0006	An agent-based simulation study of the dynamics of mobile viral advertising.	WSC	2008	DBLP DOI BibTeX RDF
37	Linfeng Zhang, Yong Guan	Detecting Click Fraud in Pay-Per-Click Streams of Online Advertising Networks.	ICDCS	2008	DBLP DOI BibTeX RDF
37	Peter J. Fleming, M. A. Pashkevich	Optimal Advertising Campaign Generation for Multiple Brands Using MOGA.	IEEE Trans. Syst. Man Cybern. Part C	2007	DBLP DOI BibTeX RDF
37	Dongfang Li, Bin Wang, Zhiwei Li 0006, Nenghai Yu, Mingjing Li	On Detection of Advertising Images.	ICME	2007	DBLP DOI BibTeX RDF
37	Amruta Joshi, Rajeev Motwani 0001	Keyword Generation for Search Engine Advertising.	ICDM Workshops	2006	DBLP DOI BibTeX RDF
37	Sanjay Mittal, Rahul Gupta, Mukesh K. Mohania, Shyam K. Gupta 0001, Mizuho Iwaihara, Tharam S. Dillon	Detecting Frauds in Online Advertising Systems.	EC-Web	2006	DBLP DOI BibTeX RDF
37	Mark D. Alexiuk, G. Sawatzky, Nicolino J. Pizzi, Witold Pedrycz	Captology in Narrowcast Advertising: A Swarm Simulation of Persuasion Models.	CCECE	2006	DBLP DOI BibTeX RDF
37	Qianqin Chen, Wei-Guo Zhang, Guoliang Kuang	Equilibrium Distribution of Advertising Prices.	AAIM	2006	DBLP DOI BibTeX RDF
37	Przemyslaw Kazienko	Multi-agent System for Web Advertising.	KES (2)	2005	DBLP DOI BibTeX RDF
37	Li Xiao 0003, Jun Wang 0011, King-Shan Lui, Klara Nahrstedt	Advertising interdomain QoS routing information.	IEEE J. Sel. Areas Commun.	2004	DBLP DOI BibTeX RDF
37	Przemyslaw Kazienko, Michal Adamski	PersonalizedWeb Advertising Method..	AH	2004	DBLP DOI BibTeX RDF
37	Rajiv M. Dewan, Marshall L. Freimer, Jie Zhang 0001	Managing Web Sites for Profitability: Balancing Content and Advertising.	HICSS	2002	DBLP DOI BibTeX RDF
37	Andrea Mangàni	Internet Advertising: Market Structure and New Pricing Methods.	EC-Web	2000	DBLP DOI BibTeX RDF
35	Daniele Quercia, Giusy Di Lorenzo, Francesco Calabrese, Carlo Ratti	Mobile Phones and Outdoor Advertising: Measurable Advertising.	IEEE Pervasive Comput.	2011	DBLP DOI BibTeX RDF	mobile computing, pervasive computing, advertising
35	Newton Lee	A word from the editor.	Comput. Entertain.	2008	DBLP DOI BibTeX RDF
35	Bobji Mungamuru, Hector Garcia-Molina	Predictive Pricing and Revenue Sharing.	WINE	2008	DBLP DOI BibTeX RDF
35	Sanjeev Swami, Pankaj J. Khairnar	Optimal normative policies for marketing of products with limited availability.	Ann. Oper. Res.	2006	DBLP DOI BibTeX RDF	Product diffusion models, Marketing policies, Optimal control
35	Sang-Yeal Han, Moon Kyo Cho, Mun Kee Choi	Ubitem: A Framework for Interactive Marketing in Location-Based Gaming Environment.	ICMB	2005	DBLP DOI BibTeX RDF
35	Carlo Blundo, Stelvio Cimato	A Software Infrastructure for Authenticated Web Metering.	Computer	2004	DBLP DOI BibTeX RDF
35	Li Xiao 0003, King-Shan Lui, Jun Wang 0011, Klara Nahrstedt	QoS Extension to BGP.	ICNP	2002	DBLP DOI BibTeX RDF
34	Guwen Feng, Xin-Jing Wang, Lei Zhang 0001, Wei-Ying Ma	Mining adjacent markets from a large-scale ads video collection for image advertising.	SIGIR	2010	DBLP DOI BibTeX RDF	adjacent marketing, video retrieval, image advertising
34	Hila Becker, Andrei Z. Broder, Evgeniy Gabrilovich, Vanja Josifovski, Bo Pang 0001	What happens after an ad click?: quantifying the impact of landing pages in web advertising.	CIKM	2009	DBLP DOI BibTeX RDF	landing page taxonomy, online advertising
34	Deepak Agarwal, Evgeniy Gabrilovich, Robert J. Hall 0002, Vanja Josifovski, Rajiv Khanna	Translating relevance scores to probabilities for contextual advertising.	CIKM	2009	DBLP DOI BibTeX RDF	probability of relevance, relevance scores, logistic regression, online advertising
34	Arpita Ghosh, Benjamin I. P. Rubinstein, Sergei Vassilvitskii, Martin Zinkevich	Adaptive bidding for display advertising.	WWW	2009	DBLP DOI BibTeX RDF	adaptive bidding, concentration bounds, display advertising, guaranteed delivery, guess-then-double algorithms
34	Heng Xu, John W. Bagby, Terence Ryan Melonas	Regulating Privacy in Wireless Advertising Messaging: FIPP Compliance by Policy vs. by Design.	Privacy Enhancing Technologies	2009	DBLP DOI BibTeX RDF	Fair Information Practice Principles (FIPP), industry self-regulation, wireless advertising messaging (WAM), architecture design, privacy enhancing technologies (PETs), government regulation
34	Hila Becker, Andrei Z. Broder, Evgeniy Gabrilovich, Vanja Josifovski, Bo Pang 0001	Context transfer in search advertising.	SIGIR	2009	DBLP DOI BibTeX RDF	landing page taxonomy, online advertising
34	Joanna Jaworska, Marcin Sydow	Behavioural Targeting in On-Line Advertising: An Empirical Study.	WISE	2008	DBLP DOI BibTeX RDF	behavioural targeting, on-line advertising, machine learning, user profile, experimentation, click-through rate
34	Hamid Nazerzadeh, Amin Saberi, Rakesh Vohra	Dynamic cost-per-action mechanisms and applications to online advertising.	WWW	2008	DBLP DOI BibTeX RDF	cost-per-action, mechanism design, internet advertising
34	Azarakhsh Malekian, Chi-Chao Chang, Ravi Kumar 0001, Grant Wang	Optimizing query rewrites for keyword-based advertising.	EC	2008	DBLP DOI BibTeX RDF	keyword-based advertising, greedy algorithm, query rewriting, submodularity
34	Wei-Shing Liao, Kuan-Ting Chen, Winston H. Hsu	AdImage: video advertising by image matching and ad scheduling optimization.	SIGIR	2008	DBLP DOI BibTeX RDF	AdImage, web video advertising, image matching, content-aware
34	Yifan Chen, Gui-Rong Xue, Yong Yu 0001	Advertising keyword suggestion based on concept hierarchy.	WSDM	2008	DBLP DOI BibTeX RDF	keyword suggestion, advertising, concept hierarchy
34	Esma Nur Cinicioglu, Prakash P. Shenoy, Canan Kocabasoglu	Use of Radio Frequency Identification for Targeted Advertising: A Collaborative Filtering Approach Using Bayesian Networks.	ECSQARU	2007	DBLP DOI BibTeX RDF	targeted advertising, learning Bayesian networks, RFID, Bayesian networks, collaborative filtering
34	Wen-tau Yih, Joshua Goodman 0001, Vitor R. Carvalho	Finding advertising keywords on web pages.	WWW	2006	DBLP DOI BibTeX RDF	information extraction, advertising, keyword extraction
34	Timo Saari, Niklas Ravaja, Jari Laarni, Marko Turpeinen, Kari Kallinen	Psychologically targeted persuasive advertising and product information in e-commerce.	ICEC	2004	DBLP DOI BibTeX RDF	personalization emotion, e-commerce, persuasion, advertising
34	Jae Kyu Lee, Jae Won Lee	Internet advertising strategy by comparison challenge approach.	ICEC	2003	DBLP DOI BibTeX RDF	comparison challenge, electronic commerce, advertising, comparison shopping
32	Caroline Marti, Karine Berthelot-Guiet	Advertising or not Advertising: Representations and Expressions of Advertising Digital Literacy on Social Media.	HCI (14)	2019	DBLP DOI BibTeX RDF
32	Nikolay Archak, Vahab S. Mirrokni, S. Muthukrishnan 0001	Mining advertiser-specific user behavior using adfactors.	WWW	2010	DBLP DOI BibTeX RDF	ad auctions, clickthrough rate, conversion rate, pagerank, sponsored search, online advertising, user behavior models
32	Yong Wang, Daniel Burgener, Aleksandar Kuzmanovic, Gabriel Maciá-Fernández	Analyzing content-level properties of the web adversphere.	WWW	2010	DBLP DOI BibTeX RDF	location-based advertising, web-based ad network, behavioral targeting
32	Aleecia M. McDonald	Cookie confusion: do browser interfaces undermine understanding?	CHI Extended Abstracts	2010	DBLP DOI BibTeX RDF	behavioral advertising, privacy, mental models, cookies
32	Abraham Bagherjeiran, Andrew O. Hatch, Adwait Ratnaparkhi	Ranking for the conversion funnel.	SIGIR	2010	DBLP DOI BibTeX RDF	ranking, online advertising
32	Rex Chen, Kenneth L. Kraemer, Prakul Sharma	Google: The World's First Information Utility?	Bus. Inf. Syst. Eng.	2009	DBLP DOI BibTeX RDF	Information utility, Web-based advertising, Scalability, Search engine, Business model, Google, IT infrastructure
32	Rex Chen, Kenneth L. Kraemer, Prakul Sharma	Google: Das weltweit erste "Information Utility"?	Wirtschaftsinf.	2009	DBLP DOI BibTeX RDF	Information utility, Web-based advertising, Scalability, Search engine, Business model, Google, IT infrastructure
32	Nawel Amrouche, Guiomar Martín-Herrán, Georges Zaccour	Feedback Stackelberg equilibrium strategies when the private label competes with the national brand.	Ann. Oper. Res.	2008	DBLP DOI BibTeX RDF	Marketing channels, Private label, Feedback-Stackelberg equilibrium, Pricing, Advertising, Differential games
32	Yi Zhang, Arun C. Surendran, John C. Platt, Mukund Narasimhan	Learning from multi-topic web documents for contextual advertisement.	KDD	2008	DBLP DOI BibTeX RDF	sensitive content detection, sub-document classification, opinion mining, contextual advertising
32	Dagmar Kern, Michael Harding, Oliver Storz, Nigel Davies 0001, Albrecht Schmidt 0001	Shaping how advertisers see me: user views on implicit and explicit profile capture.	CHI Extended Abstracts	2008	DBLP DOI BibTeX RDF	privacy, user profiles, advertising, public displays
32	Alessandro M. Martellone, David Tacconi, Vincenzo Del Fatto, Giuliana Vitiello	L.U.N.A. Ads - Sustaining Wireless Access for Mobile Users.	VISUAL	2008	DBLP DOI BibTeX RDF	usability, wireless network, accessibility, mobile advertising, user centric design
32	Fred Douglis	From the Editor in Chief: What's Your PageRank?	IEEE Internet Comput.	2007	DBLP DOI BibTeX RDF	PageRank, online advertising, page ranking
32	Matthew Richardson, Ewa Dominowska, Robert Ragno	Predicting clicks: estimating the click-through rate for new ads.	WWW	2007	DBLP DOI BibTeX RDF	CPC, CTR, paid search, ranking, sponsored search, web advertising, click-through rate
32	Chong (Alex) Wang, Xiaoquan (Michael) Zhang	Sampling of information goods.	ICEC	2007	DBLP DOI BibTeX RDF	consumer search, free sample, information technology, advertising, economic model, information goods
32	Mohammad Mahdian, Kerem Tomak	Towards a pay-per-action model in sponsored search.	ICEC	2007	DBLP DOI BibTeX RDF	online advertising, click fraud, pay-per-click
32	Animesh Animesh, Vandana Ramachandran, Siva Viswanathan	An empirical investigation of the performance of online sponsored search markets.	ICEC	2007	DBLP DOI BibTeX RDF	quality uncertainty, sponsored search, online advertising
32	Lida L. Larsen, Linda Gilday, Terry Moore	Streamlining the recruitment process in a state university.	SIGUCCS	2001	DBLP DOI BibTeX RDF	hiring process, job advertising, resume review, recruitment
28	Sujith Ravi, Andrei Z. Broder, Evgeniy Gabrilovich, Vanja Josifovski, Sandeep Pandey, Bo Pang 0001	Automatic generation of bid phrases for online advertising.	WSDM	2010	DBLP DOI BibTeX RDF	sponsored search, content match
28	Jung-Jin Lee, Jung-Hyun Lee, JongWoo Ha, SangKeun Lee 0001	Novel web page classification techniques in contextual advertising.	WIDM	2009	DBLP DOI BibTeX RDF	category tag, comparative distance score, concept hierarchy, web page classification
28	Maria-Florina Balcan, Avrim Blum, Yishay Mansour	Improved equilibria via public service advertising.	SODA	2009	DBLP DOI BibTeX RDF
28	Zaiben Chen, Heng Tao Shen, Quanqing Xu, Xiaofang Zhou 0001	Instant Advertising in Mobile Peer-to-Peer Networks.	ICDE	2009	DBLP DOI BibTeX RDF
28	Gagan Aggarwal, S. Muthukrishnan 0001, Dávid Pál, Martin Pál	General auction mechanism for search advertising.	WWW	2009	DBLP DOI BibTeX RDF	sponsored search auctions, game theory, stable matchings
28	Vincenza Carchiolo, Antonio Lima, Giuseppe Mangioni	Resource advertising in PROSA P2P network.	IPDPS	2009	DBLP DOI BibTeX RDF
28	Andrei Z. Broder	Algorithmic Challenge in Online Advertising.	AAIM	2009	DBLP DOI BibTeX RDF
28	Oliver Batz, Carsten Kleiner, Arne Koschel	P2P applied in CMS for advertising.	ICDIM	2009	DBLP DOI BibTeX RDF
28	Avi Goldfarb, Catherine Tucker	Economic and business dimensions: Search engine advertising.	Commun. ACM	2008	DBLP DOI BibTeX RDF
28	Bob Mungamuru, Stephen A. Weis	Competition and Fraud in Online Advertising Markets.	Financial Cryptography	2008	DBLP DOI BibTeX RDF
28	Andrei Z. Broder	Computational advertising.	SODA	2008	DBLP BibTeX RDF
28	Aris Anagnostopoulos, Andrei Z. Broder, Evgeniy Gabrilovich, Vanja Josifovski, Lance Riedel	Just-in-time contextual advertising.	CIKM	2007	DBLP DOI BibTeX RDF	text classification, text summarization
28	Ralph Lengler	How to Induce the Beholder to Persuade Himself: Learning from Advertising Research for Information Visualization.	IV	2007	DBLP DOI BibTeX RDF
28	Mohammad Mahdian, Kerem Tomak	Pay-per-action Model for Online Advertising.	WINE	2007	DBLP DOI BibTeX RDF
28	Guang-Ho Cha	Object-Based Interactive Video Access for Consumer-Driven Advertising.	EC-Web	2007	DBLP DOI BibTeX RDF
28	Tuan-Ni Lien, Shelley Shwu-Ching Young	Implementing e-Learning for the Media Industry: A Case Study of a Small-Sized Advertising Company in Taiwan.	ICALT	2006	DBLP DOI BibTeX RDF
28	Wan-Shiou Yang, Jia-Ben Dia, Hung-Chi Cheng, Hsing-Tzu Lin	Mining Social Networks for Targeted Advertising.	HICSS	2006	DBLP DOI BibTeX RDF
28	Richard Adams	Intelligent advertising.	AI Soc.	2004	DBLP DOI BibTeX RDF
28	Michael J. Gallivan, Duane P. Truex, Lynette Kvasny	Changing patterns in IT skill sets 1988-2003: a content analysis of classified advertising.	Data Base	2004	DBLP DOI BibTeX RDF	content analysis, IT professionals, IT careers, career paths, job skills
28	Shu-Chin Wang, Kuo-Qin Yan, C. H. Wei	Mobile Target Advertising by Combining Self-Organization Map and Decision Tree.	EEE	2004	DBLP DOI BibTeX RDF
28	Avi Goldfarb	Advertising, profits, switching costs, and the Internet.	ICEC	2003	DBLP DOI BibTeX RDF	B2C eCommerce, Internet publishing, competition., personalization, switching costs, profitability
28	John V. Harrison, Anna Andrusiewicz	An Emerging Marketplace for Digital Advertising Based on Amalgamated Digital Signage Networks.	CEC	2003	DBLP DOI BibTeX RDF
28	Suzanne M. Embury, Jianhua Shao 0001, W. A. Gray, Nigel Fishlock	Advertising Database Capabilities for Information Sharing.	CAiSE	2000	DBLP DOI BibTeX RDF
28	Rick Dedrick	A Consumption Model for Targeted Electronic Advertising.	IEEE Multim.	1995	DBLP DOI BibTeX RDF
28	Hongji Bao, Edward Y. Chang	AdHeat: an influence-based diffusion model for propagating hints to match ads.	WWW	2010	DBLP DOI BibTeX RDF	influence propagation, social network analysis, online advertising, contextual advertising, behavior targeting, heat diffusion
26	Deepak Agarwal, Datong Chen, Long-ji Lin, Jayavel Shanmugasundaram, Erik Vee	Forecasting high-dimensional data.	SIGMOD Conference	2010	DBLP DOI BibTeX RDF	forecasting
26	Marcus Fontoura, Suhas Sadanandan, Jayavel Shanmugasundaram, Sergei Vassilvitskii, Erik Vee, Srihari Venkatesan, Jason Y. Zien	Efficiently evaluating complex boolean expressions.	SIGMOD Conference	2010	DBLP DOI BibTeX RDF	dewey, interval, boolean expressions, pub/sub
26	Dmitry G. Korzun, Andrei V. Gurtov	A local equilibrium model for P2P resource ranking.	SIGMETRICS Perform. Evaluation Rev.	2009	DBLP DOI BibTeX RDF
26	Bill Lin 0001, Jun (Jim) Xu, Nan Hua, Hao Wang 0006, Haiquan (Chuck) Zhao	A randomized interleaved DRAM architecture for the maintenance of exact statistics counters.	SIGMETRICS Perform. Evaluation Rev.	2009	DBLP DOI BibTeX RDF
26	Sipat Triukose, Zhihua Wen, Michael Rabinovich	Content delivery networks: how big is big enough?	SIGMETRICS Perform. Evaluation Rev.	2009	DBLP DOI BibTeX RDF
26	Alma Riska, Erik Riedel	Evaluation of disk-level workloads at different time scales.	SIGMETRICS Perform. Evaluation Rev.	2009	DBLP DOI BibTeX RDF
26	Sandeep Pandey, Andrei Z. Broder, Flavio Chierichetti, Vanja Josifovski, Ravi Kumar 0001, Sergei Vassilvitskii	Nearest-neighbor caching for content-match applications.	WWW	2009	DBLP DOI BibTeX RDF	caching, nearest-neighbor, content-match