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1965-1974 (15) 1975-1978 (15) 1979-1980 (27) 1981-1984 (16) 1985-1987 (21) 1988-1989 (15) 1990 (15) 1991-1992 (23) 1993 (30) 1994 (17) 1995 (15) 1996 (26) 1997 (27) 1998 (54) 1999 (61) 2000 (124) 2001 (111) 2002 (128) 2003 (133) 2004 (173) 2005 (219) 2006 (248) 2007 (256) 2008 (275) 2009 (241) 2010 (167) 2011 (178) 2012 (170) 2013 (154) 2014 (166) 2015 (171) 2016 (160) 2017 (175) 2018 (197) 2019 (218) 2020 (243) 2021 (338) 2022 (290) 2023 (437) 2024 (69)
Publication types (Num. hits)
article(2210) book(19) data(2) incollection(255) inproceedings(2864) phdthesis(59) proceedings(9)
Venues (Conferences, Journals, ...)
HICSS(140) The Effect of Information Tech...(139) CoRR(133) ICDM(110) ENTER(89) Mark. Sci.(86) Expert Syst. Appl.(73) KDD(53) Eur. J. Oper. Res.(43) AMCIS(41) SIGUCCS(39) HCI (14)(37) Int. J. Online Mark.(37) Manag. Sci.(36) ICIS(32) ICDM (Workshops)(31) More (+10 of total 1660)
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Results
Found 5418 publication records. Showing 5418 according to the selection in the facets
Hits ? Authors Title Venue Year Link Author keywords
121Efthymios Constantinides From Physical Marketing to Web Marketing: The Web-Marketing Mix. Search on Bibsonomy HICSS The full citation details ... 2002 DBLP  DOI  BibTeX  RDF Web Marketing, E-Commerce Strategy, E-Commerce Marketing, E-Commerce Business Models, Internet Commerce
80Hao Ma 0001, Haixuan Yang, Michael R. Lyu, Irwin King Mining social networks using heat diffusion processes for marketing candidates selection. Search on Bibsonomy CIKM The full citation details ... 2008 DBLP  DOI  BibTeX  RDF social network, marketing, heat diffusion
77Susan Grajek, Patrick Lynch, Laurie Cagnetta Why to market IT services and how to do it. Search on Bibsonomy SIGUCCS The full citation details ... 2002 DBLP  DOI  BibTeX  RDF communications, measurement, management, marketing, research
73Qiwan Wang Application of Multi-objective Particle Swarm Optimization Algorithm in Integrated Marketing Method Selection. Search on Bibsonomy ISNN (2) The full citation details ... 2009 DBLP  DOI  BibTeX  RDF Integrated Marketing, method selection, multi-objective particle swarm optimization algorithm, multi-objective decision, optimization
71Key Pousttchi, Dietmar G. Wiedemann A Contribution to Theory Building for Mobile Marketing: Categorizing Mobile Marketing Campaigns through Case Study Research. Search on Bibsonomy ICMB The full citation details ... 2006 DBLP  DOI  BibTeX  RDF
67Weider D. Yu, Andy Lin The Design and Implementation of A Search Engine Marketing Management System (SEMMS) Based on Service-Oriented Architecture Platform. Search on Bibsonomy ICEBE The full citation details ... 2007 DBLP  DOI  BibTeX  RDF
67Kato Tomoya, Yokoi Shigeki Application of P2P (Peer-to-Peer) Technology to Marketing. Search on Bibsonomy CW The full citation details ... 2003 DBLP  DOI  BibTeX  RDF
66Olga Ratsimor, Timothy W. Finin, Anupam Joshi, Yelena Yesha eNcentive: a framework for intelligent marketing in mobile peer-to-peer environments. Search on Bibsonomy ICEC The full citation details ... 2003 DBLP  DOI  BibTeX  RDF collaborative eCommerce, mobile electronic marketing, trade and communication strategies, Electronic commerce, electronic commerce, intelligent agents, mobile commerce
60Moritz Strasser, Alf Zugenmaier Personalization through Mask Marketing. Search on Bibsonomy HICSS The full citation details ... 2003 DBLP  DOI  BibTeX  RDF
59Irene Samanta-Rounti The Impact of e-Customer Relationship Marketing in Hotel Industry. Search on Bibsonomy WSKS (2) The full citation details ... 2009 DBLP  DOI  BibTeX  RDF hotel sector-e-marketing, e-CRM
59Luke Kowalski, Carola Thompson, Tom Chi, Darren Mc Cormick, Omar Vasnaik, Peter Heller What would you do with a 1 million dollar user experience marketing budget?: internal vs. external user experience evangelism. Search on Bibsonomy CHI Extended Abstracts The full citation details ... 2008 DBLP  DOI  BibTeX  RDF external evangelism, software human factors, user experience marketing, user experience
59Mandy Lo, Rob Law 0001 Towards a Web-based Marketing Process Framework for City-based National Tourism Organizations. Search on Bibsonomy ENTER The full citation details ... 2007 DBLP  DOI  BibTeX  RDF NTO, web marketing, websites, Hong Kong, Singapore
58Tanvi Kothari, Daniel R. Fesenmaier Assessing eBusiness Models of U.S. Destination Marketing Organizations. Search on Bibsonomy ENTER The full citation details ... 2007 DBLP  DOI  BibTeX  RDF eBusiness models, destination marketing organizations, web marketing strategy
58Mohamed Essawy Exploring the Presence and Exploitation of E-Relationship Marketing by UK Based Multi-unit Hotel Brands. Search on Bibsonomy ENTER The full citation details ... 2005 DBLP  DOI  BibTeX  RDF Web sites content analysis, relationship marketing levels, multi-unit hotel brands, internet marketing
58Matthew Richardson, Pedro M. Domingos Mining knowledge-sharing sites for viral marketing. Search on Bibsonomy KDD The full citation details ... 2002 DBLP  DOI  BibTeX  RDF social networks, probabilistic models, knowledge sharing, linear models, viral marketing, direct marketing
56Tianyi Jiang, Alexander Tuzhilin Segmenting Customers from Population to Individuals: Does 1-to-1 Keep Your Customers Forever? Search on Bibsonomy IEEE Trans. Knowl. Data Eng. The full citation details ... 2006 DBLP  DOI  BibTeX  RDF 1-to-1 marketing, microsegmentation, clustering, Personalization, segmentation
55Pedro M. Domingos, Matthew Richardson Mining the network value of customers. Search on Bibsonomy KDD The full citation details ... 2001 DBLP  DOI  BibTeX  RDF social networks, collaborative filtering, Markov random fields, viral marketing, dependency networks, direct marketing
53Mercedes Argüello Casteleiro, Mukhtar Abusa, Maria Jesus Fernandez Prieto, Veronica Brookes, Fonbeyin Henry Abanda A Web Services-Based Annotation Application for Semantic Annotation of Highly Specialised Documents About the Field of Marketing. Search on Bibsonomy OTM Conferences (1) The full citation details ... 2007 DBLP  DOI  BibTeX  RDF Text Categorisation, Ontologies, XML, Semantic Web, OWL, Semantic Web Services, Semantic annotation, OWL-S
53Haijun Zhao Related Problems of the Vocational Qualification Standard for Online Financial Marketing. Search on Bibsonomy I3E (1) The full citation details ... 2007 DBLP  DOI  BibTeX  RDF
53Kyoung Jun Lee, Jong Chul Lee Design of Ubiquitous Referral Marketing: A Business Model and Method. Search on Bibsonomy EC-Web The full citation details ... 2006 DBLP  DOI  BibTeX  RDF
53Michael R. Leach, Chihfeng P. Lin Marketing Information Services in the Digital Age: Viewpoints from Academic Libraries in North America and the Asia-Pacific Rim. Search on Bibsonomy ICADL The full citation details ... 2004 DBLP  DOI  BibTeX  RDF
53Astrid Dickinger, Parissa Haghirian, Jamie Murphy, Arno Scharl An Investigation and Conceptual Model of SMS Marketing. Search on Bibsonomy HICSS The full citation details ... 2004 DBLP  DOI  BibTeX  RDF
53Qiuli Qin, Zhao Xi, Jingyan Chen The Innovation of E-marketing Combination Tactics. Search on Bibsonomy Human.Society@Internet The full citation details ... 2001 DBLP  DOI  BibTeX  RDF
52Jan Ahrens, Michal Ann Strahilevitz Can Companies Initiate Positive Word of Mouth? A Field Experiment Examining the Effects of Incentive Magnitude and Equity, and eReferral Mechanisms. Search on Bibsonomy PERSUASIVE The full citation details ... 2007 DBLP  DOI  BibTeX  RDF WOM, Electronic Referrals, eReferrals, Customer Acquisition, Consumer Marketing, Viral Marketing, B2C, Internet Marketing, Word of Mouth, Word-of-Mouth, Referrals, Online Marketing
52Florian Zach, Zheng Xiang 0001, Daniel R. Fesenmaier An Assessment of Innovation in Web Marketing: Investigating American Convention and Visitors Bureaus. Search on Bibsonomy ENTER The full citation details ... 2007 DBLP  DOI  BibTeX  RDF web marketing - convention and visitors bureaus, Innovation
52Toshiro Minami RFID Tag Based Library Marketing for Improving Patron Services. Search on Bibsonomy PKAW The full citation details ... 2006 DBLP  DOI  BibTeX  RDF IC Tag, Library Automation and Digitization, Library Marketing, Digital Library, Security Issue, RFID (Radio Frequency Identification)
52Thomas Kwok, Thao Nguyen, Linh Lam Tracking results from multichannel marketing programs on electronic commerce. Search on Bibsonomy EC The full citation details ... 2003 DBLP  DOI  BibTeX  RDF affiliate, Internet, Web, tracking, marketing, eCommerce, cookie
51Hanin Damer, Shafig Al-Haddad, Ra'ed Masa'deh, Muhammad Turki Alshurideh Entrepreneurial Marketing: An Approach-Based Paradigm Shift to Marketing. Search on Bibsonomy The Effect of Information Technology on Business and Marketing Intelligence Systems The full citation details ... 2023 DBLP  DOI  BibTeX  RDF
51W. Röske, H. Gansera Strategische Marketing - Ein Vorschlag für ein computergestütztes Marketing-Support-System in den 80er Jahren. Search on Bibsonomy Datenverarbeitung im Marketing The full citation details ... 1980 DBLP  DOI  BibTeX  RDF
47Usama M. Fayyad From mining the web to inventing the new sciences underlying the internet. Search on Bibsonomy KDD The full citation details ... 2007 DBLP  DOI  BibTeX  RDF digital marketing, interactive marketing, micro-economics, on-line communities, data mining, search, applications, data analysis, social media, advertising, internet applications, grand challenges, targeting
46Shuchih Ernest Chang, Muharrem Cevher An Investigation and Conceptual Models of Podcast Marketing. Search on Bibsonomy APWeb/WAIM Workshops The full citation details ... 2007 DBLP  DOI  BibTeX  RDF
46Kristina Heinonen, Tore Strandvik How do consumers react to mobile marketing? Search on Bibsonomy ICMB The full citation details ... 2006 DBLP  DOI  BibTeX  RDF
46Reinhold Decker, Frank Kroll Classification in Marketing Research by Means of LEM2-generated Rules. Search on Bibsonomy GfKl The full citation details ... 2006 DBLP  DOI  BibTeX  RDF
46Arie Maharshak, David Pundak Marketing Principles and the Pre-existing Attitudes. Search on Bibsonomy ITRE The full citation details ... 2006 DBLP  DOI  BibTeX  RDF
46Jiajin Huang, Ning Zhong 0001, Yiyu Yao, Chunnian Liu A General Framework of Targeted Marketing. Search on Bibsonomy AWIC The full citation details ... 2005 DBLP  DOI  BibTeX  RDF
46Kanliang Wang, Yuan Wang, Jingtao Yao 0001 A Comparative Study on Marketing Mix Models for Digital Products. Search on Bibsonomy WINE The full citation details ... 2005 DBLP  DOI  BibTeX  RDF
46Patricia McManus, Eusebio Scornavacca Jr. Mobile Marketing: Killer Application or New Hype? Search on Bibsonomy ICMB The full citation details ... 2005 DBLP  DOI  BibTeX  RDF
46Amy Carroll, Stuart J. Barnes, Eusebio Scornavacca Jr. Consumers Perceptions and Attitudes towards SMS Mobile Marketing in New Zealand. Search on Bibsonomy ICMB The full citation details ... 2005 DBLP  DOI  BibTeX  RDF
46Vikram Sorathia, Zakir Laliwala, Sanjay Chaudhary Towards Agricultural Marketing Reforms: Web Services Orchestration Approach. Search on Bibsonomy IEEE SCC The full citation details ... 2005 DBLP  DOI  BibTeX  RDF
46Ajit Kambil, Arnold Kamis, Marios Koufaris, Priscilla Ann Labarbera, Paul F. Nunes Marketing in Electronic Commerce - Minitrack Introduction. Search on Bibsonomy HICSS The full citation details ... 2001 DBLP  DOI  BibTeX  RDF
46Pete Naudé, A. Geoffrey Lockett, Ian D. Blackman, Christopher P. Holland Using the WWW as a Medium for Marketing Research in Financial Services: The Case of Xenon Laboratories. Search on Bibsonomy HICSS The full citation details ... 1999 DBLP  DOI  BibTeX  RDF
45Sebastiano Battiato, Giovanni Maria Farinella, Giovanni Giuffrida, Catarina Sismeiro, Giuseppe Tribulato Using visual and text features for direct marketing on multimedia messaging services domain. Search on Bibsonomy Multim. Tools Appl. The full citation details ... 2009 DBLP  DOI  BibTeX  RDF Visual and text features, Learning in time and space constrained domains, Multimedia messaging services, Direct marketing
45Toshiro Minami, Eunja Kim Data Analysis Methods for Library Marketing. Search on Bibsonomy FGIT The full citation details ... 2009 DBLP  DOI  BibTeX  RDF Library Marketing, Circulation Data, Usage of Areas, Intelligent Bookshelf (IBS), Usage Data Analysis, Data Analysis
45Jason D. Hartline, Vahab S. Mirrokni, Mukund Sundararajan Optimal marketing strategies over social networks. Search on Bibsonomy WWW The full citation details ... 2008 DBLP  DOI  BibTeX  RDF monetizing social networks, submodular maximization, marketing, pricing
45Lene Mailund, Kim Halskov Designing marketing experiences. Search on Bibsonomy Conference on Designing Interactive Systems The full citation details ... 2008 DBLP  DOI  BibTeX  RDF marketing effect, design, experience
45Jun Ju, Hong Zhang Application of Data Mining Based on Artificial Immunity in Marketing. Search on Bibsonomy CONFENIS (2) The full citation details ... 2007 DBLP  DOI  BibTeX  RDF Data mining, Association rule, Marketing strategy, Artificial immunity
45Robert Govers, Frank Go e-Marketing, Past and Present: Some ideas for future research agendas. Search on Bibsonomy ENTER The full citation details ... 2006 DBLP  DOI  BibTeX  RDF internet, social interaction, e-marketing, future research, disintermediation
45Ke Wang 0001, Senqiang Zhou, Qiang Yang 0001, Jack Man Shun Yeung Mining Customer Value: From Association Rules to Direct Marketing. Search on Bibsonomy Data Min. Knowl. Discov. The full citation details ... 2005 DBLP  DOI  BibTeX  RDF classification, association rule, regression, direct marketing
45N. Bouranta, G. Mavridoglou, Panagiotis Kyriazopoulos The impact of Internal Marketing to Market Orientation concept and their effects to bank performance. Search on Bibsonomy Oper. Res. The full citation details ... 2005 DBLP  DOI  BibTeX  RDF Internal Marketing, service quality, Market Orientation
45Thomas I. M. Ho Curricular and marketing responses to offshoring of information technology services. Search on Bibsonomy SIGITE Conference The full citation details ... 2004 DBLP  DOI  BibTeX  RDF curriculum, outsourcing, marketing, offshoring
45Victor S. Y. Lo The True Lift Model - A Novel Data Mining Approach to Response Modeling in Database Marketing. Search on Bibsonomy SIGKDD Explor. The full citation details ... 2002 DBLP  DOI  BibTeX  RDF customer development, interaction effect, response modeling, treatment effect, true lift, upselling and cross-selling, data mining, knowledge discovery, predictive modeling, customer relationship management, database marketing
45Linda Putman, Barbara Wills A new direction: improved methods for marketing faculty and staff technology training. Search on Bibsonomy SIGUCCS The full citation details ... 2002 DBLP  DOI  BibTeX  RDF evaluating training sessions, marketing training options, technology training needs, assessment, faculty development
44Luís Velez Lapão, Rui Sousa Santos, Miguel Góis, Paulo Duarte Silva Healthcare internet marketing: developing a communication strategy for a broad healthcare network. Search on Bibsonomy ICEGOV The full citation details ... 2007 DBLP  DOI  BibTeX  RDF healthcare internet marketing, public marketing, e-government
44Martina Y. Trucco, Saidat Amirkhanova Transforming Pharmaceutical Marketing Through e-detailing: Case Studies and Recommendations. Search on Bibsonomy CEC/EEE The full citation details ... 2006 DBLP  DOI  BibTeX  RDF e-detailing, pharmaceutical marketing, e-commerce, e-marketing
42Jarogniew Rykowski Active Advertisement in Supermarkets Using Personal Agents. Search on Bibsonomy I3E The full citation details ... 2005 DBLP  DOI  BibTeX  RDF personalization, RFID, Software agents, targeted marketing
42David Dunn Information busters: communicating with your campus community. Search on Bibsonomy SIGUCCS The full citation details ... 2004 DBLP  DOI  BibTeX  RDF announcements, marquees, screen savers, windows messenger, communication, advertisement, powerPoint, marketing strategies
41Nancy Abdullah Shamaileh, Mohammed Saleem Khlif Alshura, Enas Ahmad Alshuqairat, Anber Abraheem Shlash Mohammad, Zaki Abdellateef Khalaf Khalaylah, Barween Al Kurdi, Sulieman Ibraheem Shelash Al-Hawary, Muhammad Turki Alshurideh, Maali M. Al-mzary Impact of Social Media Marketing on Creating Brand Responsiveness. Search on Bibsonomy The Effect of Information Technology on Business and Marketing Intelligence Systems The full citation details ... 2023 DBLP  DOI  BibTeX  RDF
41Anber Abraheem Shlash Mohammad, Faraj Mazyed Faraj Aldaihani, Sara M. Alrikabi, Muhammad Turki Alshurideh, Riad Ahmad Mohammed Abazeed, Doa'a Ahmad Odeh Al-Husban, Ayat Mohammad, Sulieman Ibraheem Shelash Al-Hawary, Barween H. Al Kurdi Customer Awareness Towards Green Marketing Mix in 5-Star Hotels in Jordan. Search on Bibsonomy The Effect of Information Technology on Business and Marketing Intelligence Systems The full citation details ... 2023 DBLP  DOI  BibTeX  RDF
41Mohammed T. Nuseir, Ghaleb A. El Refae, Ahmad Ibrahim Aljumah, Muhammad Alshurideh, Sarah Urabi, Barween Al Kurdi Digital Marketing Strategies and the Impact on Customer Experience: A Systematic Review. Search on Bibsonomy The Effect of Information Technology on Business and Marketing Intelligence Systems The full citation details ... 2023 DBLP  DOI  BibTeX  RDF
41Mohammad Issa Ghafel Alkhawaldeh, Faraj Mazyed Faraj Aldaihani, Bahaa Addin Ali Al-Zyoud, Sulieman Ibraheem Shelash Al-Hawary, Nancy Abdullah Shamaileh, Anber Abraheem Shlash Mohammad, Muhammad Turki Alshurideh, Omar Atallah Ali Al-Adamat Impact of Internal Marketing Practices on Intention to Stay in Commercial Banks in Jordan. Search on Bibsonomy The Effect of Information Technology on Business and Marketing Intelligence Systems The full citation details ... 2023 DBLP  DOI  BibTeX  RDF
41Faraj Mazyed Faraj Aldaihani, Ali Zakariya Al-Quran, Laith Al-hourani, Mohammad Issa Ghafel Alkhawaldeh, Abdullah Matar Al-Adamat, Anber Abraheem Shlash Mohammad, Sulieman Ibraheem Shelash Al-Hawary, Muhammad Turki Alshurideh, Barween Al Kurdi The Effect of Marketing Knowledge on Competitive Advantage in the Food Industries Companies in Jordan. Search on Bibsonomy The Effect of Information Technology on Business and Marketing Intelligence Systems The full citation details ... 2023 DBLP  DOI  BibTeX  RDF
41Abdullah Matar Al-Adamat, Mohammad Issa Ghafel Alkhawaldeh, Sabah Sameer Mansour, Mohammad Mousa Eldahamsheh, Anber Abraheem Shlash Mohammad, Mohammed Saleem Khlif Alshura, Muhammad Turki Alshurideh, Sulieman Ibraheem Shelash Al-Hawary, Barween Al Kurdi The Effect of Electronic Marketing on Customer Satisfaction of the Insurance Companies in Jordan. Search on Bibsonomy The Effect of Information Technology on Business and Marketing Intelligence Systems The full citation details ... 2023 DBLP  DOI  BibTeX  RDF
41Mohammed T. Nuseir, Ahmad Ibrahim Aljumah, Sarah Urabi, Barween Al Kurdi, Muhammad Alshurideh Effects of Social Media Marketing on Consumer Perception in Liverpool, UK. Search on Bibsonomy The Effect of Information Technology on Business and Marketing Intelligence Systems The full citation details ... 2023 DBLP  DOI  BibTeX  RDF
41Mohammed T. Nuseir, Abu Reza Mohammad Islam, Sarah Urabi, Muhammad Alshurideh, Barween Al Kurdi An Empirical Study Investigating the Role of Team Support in Digital Platforms and Social Media Marketing Towards Consumer Brand Awareness: A Case of the United Arab Emirates. Search on Bibsonomy The Effect of Information Technology on Business and Marketing Intelligence Systems The full citation details ... 2023 DBLP  DOI  BibTeX  RDF
41Mohammed T. Nuseir, Ghaleb A. El Refae, Sarah Urabi Regulating Social Media and Its Effects on Digital Marketing: The Case of UAE. Search on Bibsonomy The Effect of Information Technology on Business and Marketing Intelligence Systems The full citation details ... 2023 DBLP  DOI  BibTeX  RDF
41Abdullah Matar Al-Adamat, Nisreen Ahmad Fares Falaki, Majed Kamel Ali Al-Azzam, Faraj Mazyed Faraj Aldaihani, Reham Zuhier Qasim Almomani, Anber Abraheem Shlash Mohammad, Mohammed Saleem Khlif Alshura, Sulieman Ibraheem Shelash Al-Hawary, Barween Al Kurdi, Muhammad Turki Alshurideh The Impact of the Digital Marketing for Education Services on the Mental Image for Students in Private Universities in Jordan. Search on Bibsonomy The Effect of Information Technology on Business and Marketing Intelligence Systems The full citation details ... 2023 DBLP  DOI  BibTeX  RDF
41Omar Jawabreh, Ra'ed Masa'deh The Impact of Marketing, Technology and Security Orientations on Customer Orientation: A Case Study in Jordan. Search on Bibsonomy The Effect of Information Technology on Business and Marketing Intelligence Systems The full citation details ... 2023 DBLP  DOI  BibTeX  RDF
41Muhammad Turki Alshurideh, Barween Al Kurdi, Salaheddin Saleh, Karim Massoud, Abdullah Osama IoT Applications in Business and Marketing During the Coronavirus Pandemic. Search on Bibsonomy The Effect of Information Technology on Business and Marketing Intelligence Systems The full citation details ... 2023 DBLP  DOI  BibTeX  RDF
41Siddhartha Bhattacharyya Predictive Modeling on Multiple Marketing Objectives Using Evolutionary Computation. Search on Bibsonomy Marketing Intelligent Systems Using Soft Computing The full citation details ... 2010 DBLP  DOI  BibTeX  RDF
41Berend Wierenga Marketing and Artificial Intelligence: Great Opportunities, Reluctant Partners. Search on Bibsonomy Marketing Intelligent Systems Using Soft Computing The full citation details ... 2010 DBLP  DOI  BibTeX  RDF
41Virgilio López-Morales, Omar López-Ortega Direct Marketing Based on a Distributed Intelligent System. Search on Bibsonomy Marketing Intelligent Systems Using Soft Computing The full citation details ... 2010 DBLP  DOI  BibTeX  RDF
41Tsuen-Ho Hsu, Yen-Ting Helena Chiu, Jia-Wei Tang An Evaluation Model for Selecting Integrated Marketing Communication Strategies for Customer Relationship Management. Search on Bibsonomy Marketing Intelligent Systems Using Soft Computing The full citation details ... 2010 DBLP  DOI  BibTeX  RDF
41Brano Markic, Drazena Tomic Marketing Intelligent System for Customer Segmentation. Search on Bibsonomy Marketing Intelligent Systems Using Soft Computing The full citation details ... 2010 DBLP  DOI  BibTeX  RDF
41John H. Roberts Soft Computing Methods in Marketing: Phenomena and Management Problems. Search on Bibsonomy Marketing Intelligent Systems Using Soft Computing The full citation details ... 2010 DBLP  DOI  BibTeX  RDF
41Peter van der Putten, Joost N. Kok Using Data Fusion to Enrich Customer Databases with Survey Data for Database Marketing. Search on Bibsonomy Marketing Intelligent Systems Using Soft Computing The full citation details ... 2010 DBLP  DOI  BibTeX  RDF
41Man Leung Wong Direct Marketing Modeling Using Evolutionary Bayesian Network Learning Algorithm. Search on Bibsonomy Marketing Intelligent Systems Using Soft Computing The full citation details ... 2010 DBLP  DOI  BibTeX  RDF
41Adilson Borges, Barry J. Babin KDD: Applying in Marketing Practice Using Point of Sale Information. Search on Bibsonomy Marketing Intelligent Systems Using Soft Computing The full citation details ... 2010 DBLP  DOI  BibTeX  RDF
41Albert Orriols-Puig, Jorge Casillas, Francisco José Martínez-López Automatic Discovery of Potential Causal Structures in Marketing Databases Based on Fuzzy Association Rules. Search on Bibsonomy Marketing Intelligent Systems Using Soft Computing The full citation details ... 2010 DBLP  DOI  BibTeX  RDF
41P. V. (Sundar) Balakrishnan, Varghese S. Jacob, Hao Xia PRODLINE: Architecture of an Artificial Intelligence Based Marketing Decision Support System for PRODuct LINE Designs. Search on Bibsonomy Marketing Intelligent Systems Using Soft Computing The full citation details ... 2010 DBLP  DOI  BibTeX  RDF
41David W. Stewart Observations on Soft Computing in Marketing. Search on Bibsonomy Marketing Intelligent Systems Using Soft Computing The full citation details ... 2010 DBLP  DOI  BibTeX  RDF
41Tilmann Bruckhaus Collective Intelligence in Marketing. Search on Bibsonomy Marketing Intelligent Systems Using Soft Computing The full citation details ... 2010 DBLP  DOI  BibTeX  RDF
41Greg W. Marshall Marketing - Sales Interface and the Role of KDD. Search on Bibsonomy Marketing Intelligent Systems Using Soft Computing The full citation details ... 2010 DBLP  DOI  BibTeX  RDF
41Jehoshua Eliashberg, Gary L. Lilien Chapter 1 Mathematical marketing models: Some historical perspectives and future projections. Search on Bibsonomy Marketing The full citation details ... 1993 DBLP  DOI  BibTeX  RDF
41Arvind Rangaswamy Chapter 16 Marketing decision models: From linear programs to knowledge-based systems. Search on Bibsonomy Marketing The full citation details ... 1993 DBLP  DOI  BibTeX  RDF
41K. Sridhar Moorthy Chapter 4 Competitive marketing strategies: Game-theoretic models. Search on Bibsonomy Marketing The full citation details ... 1993 DBLP  DOI  BibTeX  RDF
41Vithala R. Rao Chapter 11 Pricing models in marketing. Search on Bibsonomy Marketing The full citation details ... 1993 DBLP  DOI  BibTeX  RDF
41Wayne S. DeSarbo, Ajay K. Manrai, Lalita A. Manrai Chapter 5 Non-spatial tree models for the assessment of competitive market structure: An integrated review of the marketing and psychometric literature. Search on Bibsonomy Marketing The full citation details ... 1993 DBLP  DOI  BibTeX  RDF
41Hubert Gatignon Chapter 15 Marketing-mix models. Search on Bibsonomy Marketing The full citation details ... 1993 DBLP  DOI  BibTeX  RDF
41Yoram (Jerry) Wind, Gary L. Lilien Chapter 17 Marketing strategy models. Search on Bibsonomy Marketing The full citation details ... 1993 DBLP  DOI  BibTeX  RDF
41Jehoshua Eliashberg, Richard Steinberg Chapter 18 Marketing-production joint decision-making. Search on Bibsonomy Marketing The full citation details ... 1993 DBLP  DOI  BibTeX  RDF
41G. Henning Neue Konzepte und Produkte der Datenfernverarbeitung - Einsatzmöglichkeiten im Marketing. Search on Bibsonomy Datenverarbeitung im Marketing The full citation details ... 1980 DBLP  DOI  BibTeX  RDF
41M. Heidötting Einsatz einer interaktiven Planungssprache beim Aufbau eines Marketing-Informations-Systems. Search on Bibsonomy Datenverarbeitung im Marketing The full citation details ... 1980 DBLP  DOI  BibTeX  RDF
41M. Broßmann Individualisierung von Computerwerbemitteln im Rahmen eines kooperativen Direct Marketings zwischen Hersteller und Handel (Dealer-Identified-Direct-Marketing). Search on Bibsonomy Datenverarbeitung im Marketing The full citation details ... 1980 DBLP  DOI  BibTeX  RDF
40Thomas Fotiadis, Ch. Vassiliadis, L. Hatzithomas, E. Gkotzamanis An IT Approach Against Brand Positioning Confusion on Hospitality Enterprises: The Case of Greek Hotels. Search on Bibsonomy ENTER The full citation details ... 2005 DBLP  DOI  BibTeX  RDF Internal Marketing, Integrated Marketing Communication, hospitality enterprises, information systems
39Efthymios Constantinides, Carlota Lorenzo, Miguel Ángel Gómez-Borja, Peter Geurts Effects of Cultural Background on Internet Buying Behaviour: Towards a Virtual Global Village?. Search on Bibsonomy EC-Web The full citation details ... 2008 DBLP  DOI  BibTeX  RDF buying behaviour, Web Marketing, cultural differences, Internet Marketing, marketing strategy, Web experience
39Thomas Piton, Julien Blanchard 0001, Henri Briand, Fabrice Guillet Domain driven data mining to improve promotional campaign ROI and select marketing channels. Search on Bibsonomy CIKM The full citation details ... 2009 DBLP  DOI  BibTeX  RDF actionable knowledge discovery, domain-driven data mining, customer relationship management
39Huaiyu (Harry) Ma, Steven Gustafson, Abha Moitra, David B. Bracewell Ego-centric Network Sampling in Viral Marketing Applications. Search on Bibsonomy CSE (4) The full citation details ... 2009 DBLP  DOI  BibTeX  RDF
39Jorge Casillas, Francisco José Martínez-López KDD in Marketing with Genetic Fuzzy Systems. Search on Bibsonomy Soft Computing for Knowledge Discovery and Data Mining The full citation details ... 2008 DBLP  DOI  BibTeX  RDF
39Salvatore Parise, Patricia J. Guinan Marketing Using Web 2.0. Search on Bibsonomy HICSS The full citation details ... 2008 DBLP  DOI  BibTeX  RDF
39Andreas Albers, Christian Kahl Design and Implementation of Context-Sensitive Mobile Marketing Platforms. Search on Bibsonomy CEC/EEE The full citation details ... 2008 DBLP  DOI  BibTeX  RDF
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