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Venues (Conferences, Journals, ...)
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GrowBag graphs for keyword ? (Num. hits/coverage)
Group by:
The graphs summarize 2120 occurrences of 1138 keywords
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Results
Found 5418 publication records. Showing 5418 according to the selection in the facets
Hits ?▲ |
Authors |
Title |
Venue |
Year |
Link |
Author keywords |
121 | Efthymios Constantinides |
From Physical Marketing to Web Marketing: The Web-Marketing Mix. ![Search on Bibsonomy](Pics/bibsonomy.png) |
HICSS ![In: 35th Hawaii International Conference on System Sciences (HICSS-35 2002), CD-ROM / Abstracts Proceedings, 7-10 January 2002, Big Island, HI, USA, pp. 205, 2002, IEEE Computer Society, 0-7695-1435-9. The full citation details ...](Pics/full.jpeg) |
2002 |
DBLP DOI BibTeX RDF |
Web Marketing, E-Commerce Strategy, E-Commerce Marketing, E-Commerce Business Models, Internet Commerce |
80 | Hao Ma 0001, Haixuan Yang, Michael R. Lyu, Irwin King |
Mining social networks using heat diffusion processes for marketing candidates selection. ![Search on Bibsonomy](Pics/bibsonomy.png) |
CIKM ![In: Proceedings of the 17th ACM Conference on Information and Knowledge Management, CIKM 2008, Napa Valley, California, USA, October 26-30, 2008, pp. 233-242, 2008, ACM, 978-1-59593-991-3. The full citation details ...](Pics/full.jpeg) |
2008 |
DBLP DOI BibTeX RDF |
social network, marketing, heat diffusion |
77 | Susan Grajek, Patrick Lynch, Laurie Cagnetta |
Why to market IT services and how to do it. ![Search on Bibsonomy](Pics/bibsonomy.png) |
SIGUCCS ![In: Proceedings of the 30th annual ACM SIGUCCS conference on User services: Charting Bold Courses - New Worlds in User Services, Providence, Rhode Island, USA, November 20-23, 2002, pp. 251-253, 2002, ACM, 1-58113-564-5. The full citation details ...](Pics/full.jpeg) |
2002 |
DBLP DOI BibTeX RDF |
communications, measurement, management, marketing, research |
73 | Qiwan Wang |
Application of Multi-objective Particle Swarm Optimization Algorithm in Integrated Marketing Method Selection. ![Search on Bibsonomy](Pics/bibsonomy.png) |
ISNN (2) ![In: Advances in Neural Networks - ISNN 2009, 6th International Symposium on Neural Networks, ISNN 2009, Wuhan, China, May 26-29, 2009, Proceedings, Part II, pp. 572-580, 2009, Springer, 978-3-642-01509-0. The full citation details ...](Pics/full.jpeg) |
2009 |
DBLP DOI BibTeX RDF |
Integrated Marketing, method selection, multi-objective particle swarm optimization algorithm, multi-objective decision, optimization |
71 | Key Pousttchi, Dietmar G. Wiedemann |
A Contribution to Theory Building for Mobile Marketing: Categorizing Mobile Marketing Campaigns through Case Study Research. ![Search on Bibsonomy](Pics/bibsonomy.png) |
ICMB ![In: 2006 International Conference on Mobile Business (ICMB 2006), 26-27 June 2006, Copenhagen, Denmark, pp. 1, 2006, IEEE Computer Society, 0-7695-2595-4. The full citation details ...](Pics/full.jpeg) |
2006 |
DBLP DOI BibTeX RDF |
|
67 | Weider D. Yu, Andy Lin |
The Design and Implementation of A Search Engine Marketing Management System (SEMMS) Based on Service-Oriented Architecture Platform. ![Search on Bibsonomy](Pics/bibsonomy.png) |
ICEBE ![In: Proceedings of ICEBE 2007, IEEE International Conference on e-Business Engineering and the Workshops SOAIC 2007, SOSE 2007, SOKM 2007, 24-26 October, 2007, Hong Kong, China, pp. 513-519, 2007, IEEE Computer Society, 0-7695-3003-6. The full citation details ...](Pics/full.jpeg) |
2007 |
DBLP DOI BibTeX RDF |
|
67 | Kato Tomoya, Yokoi Shigeki |
Application of P2P (Peer-to-Peer) Technology to Marketing. ![Search on Bibsonomy](Pics/bibsonomy.png) |
CW ![In: 2nd International Conference on Cyberworlds (CW 2003), 3-5 December 2003, Singapore, pp. 372-381, 2003, IEEE Computer Society, 0-7695-1922-9. The full citation details ...](Pics/full.jpeg) |
2003 |
DBLP DOI BibTeX RDF |
|
66 | Olga Ratsimor, Timothy W. Finin, Anupam Joshi, Yelena Yesha |
eNcentive: a framework for intelligent marketing in mobile peer-to-peer environments. ![Search on Bibsonomy](Pics/bibsonomy.png) |
ICEC ![In: Proceedings of the 5th International Conference on Electronic Commerce, ICEC 2003, Pittsburgh, Pennsylvania, USA, September 30 - October 03, 2003, pp. 87-94, 2003, ACM, 1-58113-788-5. The full citation details ...](Pics/full.jpeg) |
2003 |
DBLP DOI BibTeX RDF |
collaborative eCommerce, mobile electronic marketing, trade and communication strategies, Electronic commerce, electronic commerce, intelligent agents, mobile commerce |
60 | Moritz Strasser, Alf Zugenmaier |
Personalization through Mask Marketing. ![Search on Bibsonomy](Pics/bibsonomy.png) |
HICSS ![In: 36th Hawaii International Conference on System Sciences (HICSS-36 2003), CD-ROM / Abstracts Proceedings, January 6-9, 2003, Big Island, HI, USA, pp. 219, 2003, IEEE Computer Society, 0-7695-1874-5. The full citation details ...](Pics/full.jpeg) |
2003 |
DBLP DOI BibTeX RDF |
|
59 | Irene Samanta-Rounti |
The Impact of e-Customer Relationship Marketing in Hotel Industry. ![Search on Bibsonomy](Pics/bibsonomy.png) |
WSKS (2) ![In: Best Practices for the Knowledge Society. Knowledge, Learning, Development and Technology for All, Second World Summit on the Knowledge Society, WSKS 2009, Chania, Crete, Greece, September 16-18, 2009. Proceedings, pp. 484-494, 2009, Springer, 978-3-642-04756-5. The full citation details ...](Pics/full.jpeg) |
2009 |
DBLP DOI BibTeX RDF |
hotel sector-e-marketing, e-CRM |
59 | Luke Kowalski, Carola Thompson, Tom Chi, Darren Mc Cormick, Omar Vasnaik, Peter Heller |
What would you do with a 1 million dollar user experience marketing budget?: internal vs. external user experience evangelism. ![Search on Bibsonomy](Pics/bibsonomy.png) |
CHI Extended Abstracts ![In: Extended Abstracts Proceedings of the 2008 Conference on Human Factors in Computing Systems, CHI 2008, Florence, Italy, April 5-10, 2008, pp. 2249-2252, 2008, ACM, 978-1-60558-012-8. The full citation details ...](Pics/full.jpeg) |
2008 |
DBLP DOI BibTeX RDF |
external evangelism, software human factors, user experience marketing, user experience |
59 | Mandy Lo, Rob Law 0001 |
Towards a Web-based Marketing Process Framework for City-based National Tourism Organizations. ![Search on Bibsonomy](Pics/bibsonomy.png) |
ENTER ![In: Information and Communication Technologies in Tourism, ENTER 2007, Proceedings of the International Conference in Ljubljana, Slovenia, 2007, pp. 353-364, 2007, Springer, 978-3-211-69564-7. The full citation details ...](Pics/full.jpeg) |
2007 |
DBLP DOI BibTeX RDF |
NTO, web marketing, websites, Hong Kong, Singapore |
58 | Tanvi Kothari, Daniel R. Fesenmaier |
Assessing eBusiness Models of U.S. Destination Marketing Organizations. ![Search on Bibsonomy](Pics/bibsonomy.png) |
ENTER ![In: Information and Communication Technologies in Tourism, ENTER 2007, Proceedings of the International Conference in Ljubljana, Slovenia, 2007, pp. 185-194, 2007, Springer, 978-3-211-69564-7. The full citation details ...](Pics/full.jpeg) |
2007 |
DBLP DOI BibTeX RDF |
eBusiness models, destination marketing organizations, web marketing strategy |
58 | Mohamed Essawy |
Exploring the Presence and Exploitation of E-Relationship Marketing by UK Based Multi-unit Hotel Brands. ![Search on Bibsonomy](Pics/bibsonomy.png) |
ENTER ![In: Information and Communication Technologies in Tourism, ENTER 2005, Proceedings of the International Conference in Innsbruck, Austria, 2005, pp. 338-349, 2005, Springer, 978-3-211-24148-6. The full citation details ...](Pics/full.jpeg) |
2005 |
DBLP DOI BibTeX RDF |
Web sites content analysis, relationship marketing levels, multi-unit hotel brands, internet marketing |
58 | Matthew Richardson, Pedro M. Domingos |
Mining knowledge-sharing sites for viral marketing. ![Search on Bibsonomy](Pics/bibsonomy.png) |
KDD ![In: Proceedings of the Eighth ACM SIGKDD International Conference on Knowledge Discovery and Data Mining, July 23-26, 2002, Edmonton, Alberta, Canada, pp. 61-70, 2002, ACM, 1-58113-567-X. The full citation details ...](Pics/full.jpeg) |
2002 |
DBLP DOI BibTeX RDF |
social networks, probabilistic models, knowledge sharing, linear models, viral marketing, direct marketing |
56 | Tianyi Jiang, Alexander Tuzhilin |
Segmenting Customers from Population to Individuals: Does 1-to-1 Keep Your Customers Forever? ![Search on Bibsonomy](Pics/bibsonomy.png) |
IEEE Trans. Knowl. Data Eng. ![In: IEEE Trans. Knowl. Data Eng. 18(10), pp. 1297-1311, 2006. The full citation details ...](Pics/full.jpeg) |
2006 |
DBLP DOI BibTeX RDF |
1-to-1 marketing, microsegmentation, clustering, Personalization, segmentation |
55 | Pedro M. Domingos, Matthew Richardson |
Mining the network value of customers. ![Search on Bibsonomy](Pics/bibsonomy.png) |
KDD ![In: Proceedings of the seventh ACM SIGKDD international conference on Knowledge discovery and data mining, San Francisco, CA, USA, August 26-29, 2001, pp. 57-66, 2001, ACM, 1-58113-391-X. The full citation details ...](Pics/full.jpeg) |
2001 |
DBLP DOI BibTeX RDF |
social networks, collaborative filtering, Markov random fields, viral marketing, dependency networks, direct marketing |
53 | Mercedes Argüello Casteleiro, Mukhtar Abusa, Maria Jesus Fernandez Prieto, Veronica Brookes, Fonbeyin Henry Abanda |
A Web Services-Based Annotation Application for Semantic Annotation of Highly Specialised Documents About the Field of Marketing. ![Search on Bibsonomy](Pics/bibsonomy.png) |
OTM Conferences (1) ![In: On the Move to Meaningful Internet Systems 2007: CoopIS, DOA, ODBASE, GADA, and IS, OTM Confederated International Conferences CoopIS, DOA, ODBASE, GADA, and IS 2007, Vilamoura, Portugal, November 25-30, 2007, Proceedings, Part I, pp. 1135-1152, 2007, Springer, 978-3-540-76846-3. The full citation details ...](Pics/full.jpeg) |
2007 |
DBLP DOI BibTeX RDF |
Text Categorisation, Ontologies, XML, Semantic Web, OWL, Semantic Web Services, Semantic annotation, OWL-S |
53 | Haijun Zhao |
Related Problems of the Vocational Qualification Standard for Online Financial Marketing. ![Search on Bibsonomy](Pics/bibsonomy.png) |
I3E (1) ![In: Integration and Innovation Orient to E-Society, Volume 1, Seventh IFIP International Conference on e-Business, e-Services, and e-Society (I3E2007), October 10-12, Wuhan, China, pp. 96-106, 2007, Springer, 978-0-387-75465-9. The full citation details ...](Pics/full.jpeg) |
2007 |
DBLP DOI BibTeX RDF |
|
53 | Kyoung Jun Lee, Jong Chul Lee |
Design of Ubiquitous Referral Marketing: A Business Model and Method. ![Search on Bibsonomy](Pics/bibsonomy.png) |
EC-Web ![In: E-Commerce and Web Technologies, 7th International Conference, EC-Web 2006, Krakow, Poland, September 5-7, 2006, Proceedings, pp. 102-111, 2006, Springer, 3-540-37743-3. The full citation details ...](Pics/full.jpeg) |
2006 |
DBLP DOI BibTeX RDF |
|
53 | Michael R. Leach, Chihfeng P. Lin |
Marketing Information Services in the Digital Age: Viewpoints from Academic Libraries in North America and the Asia-Pacific Rim. ![Search on Bibsonomy](Pics/bibsonomy.png) |
ICADL ![In: Digital Libraries: International Collaboration and Cross-Fertilization, 7th International Conference on Asian Digital Libraries, ICADL 2004, Shanghai, China, December 13-17, 2004, Proceedings, pp. 676, 2004, Springer, 3-540-24030-6. The full citation details ...](Pics/full.jpeg) |
2004 |
DBLP DOI BibTeX RDF |
|
53 | Astrid Dickinger, Parissa Haghirian, Jamie Murphy, Arno Scharl |
An Investigation and Conceptual Model of SMS Marketing. ![Search on Bibsonomy](Pics/bibsonomy.png) |
HICSS ![In: 37th Hawaii International Conference on System Sciences (HICSS-37 2004), CD-ROM / Abstracts Proceedings, 5-8 January 2004, Big Island, HI, USA, 2004, IEEE Computer Society, 0-7695-2056-1. The full citation details ...](Pics/full.jpeg) |
2004 |
DBLP DOI BibTeX RDF |
|
53 | Qiuli Qin, Zhao Xi, Jingyan Chen |
The Innovation of E-marketing Combination Tactics. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Human.Society@Internet ![In: The Human Society and the Internet - Internet Related Socio-Economic Issues, First International Conference, Human.Society@Internet 2001, Seoul, Korea, July 4-6 2001, Proceedings, pp. 177-184, 2001, Springer, 3-540-42313-3. The full citation details ...](Pics/full.jpeg) |
2001 |
DBLP DOI BibTeX RDF |
|
52 | Jan Ahrens, Michal Ann Strahilevitz |
Can Companies Initiate Positive Word of Mouth? A Field Experiment Examining the Effects of Incentive Magnitude and Equity, and eReferral Mechanisms. ![Search on Bibsonomy](Pics/bibsonomy.png) |
PERSUASIVE ![In: Persuasive Technology, Second International Conference on Persuasive Technology, PERSUASIVE 2007, Palo Alto, CA, USA, April 26-27, 2007, Revised Selected Papers, pp. 160-163, 2007, Springer, 978-3-540-77005-3. The full citation details ...](Pics/full.jpeg) |
2007 |
DBLP DOI BibTeX RDF |
WOM, Electronic Referrals, eReferrals, Customer Acquisition, Consumer Marketing, Viral Marketing, B2C, Internet Marketing, Word of Mouth, Word-of-Mouth, Referrals, Online Marketing |
52 | Florian Zach, Zheng Xiang 0001, Daniel R. Fesenmaier |
An Assessment of Innovation in Web Marketing: Investigating American Convention and Visitors Bureaus. ![Search on Bibsonomy](Pics/bibsonomy.png) |
ENTER ![In: Information and Communication Technologies in Tourism, ENTER 2007, Proceedings of the International Conference in Ljubljana, Slovenia, 2007, pp. 365-376, 2007, Springer, 978-3-211-69564-7. The full citation details ...](Pics/full.jpeg) |
2007 |
DBLP DOI BibTeX RDF |
web marketing - convention and visitors bureaus, Innovation |
52 | Toshiro Minami |
RFID Tag Based Library Marketing for Improving Patron Services. ![Search on Bibsonomy](Pics/bibsonomy.png) |
PKAW ![In: Advances in Knowledge Acquisition and Management, Pacific Rim Knowledge Acquisition Workshop, PKAW 2006, Guilin, China, August 7-8, 2006, Revised Selected Papers, pp. 51-63, 2006, Springer, 3-540-68955-9. The full citation details ...](Pics/full.jpeg) |
2006 |
DBLP DOI BibTeX RDF |
IC Tag, Library Automation and Digitization, Library Marketing, Digital Library, Security Issue, RFID (Radio Frequency Identification) |
52 | Thomas Kwok, Thao Nguyen, Linh Lam |
Tracking results from multichannel marketing programs on electronic commerce. ![Search on Bibsonomy](Pics/bibsonomy.png) |
EC ![In: Proceedings 4th ACM Conference on Electronic Commerce (EC-2003), San Diego, California, USA, June 9-12, 2003, pp. 260-261, 2003, ACM, 1-58113-679-X. The full citation details ...](Pics/full.jpeg) |
2003 |
DBLP DOI BibTeX RDF |
affiliate, Internet, Web, tracking, marketing, eCommerce, cookie |
51 | Hanin Damer, Shafig Al-Haddad, Ra'ed Masa'deh, Muhammad Turki Alshurideh |
Entrepreneurial Marketing: An Approach-Based Paradigm Shift to Marketing. ![Search on Bibsonomy](Pics/bibsonomy.png) |
The Effect of Information Technology on Business and Marketing Intelligence Systems ![In: The Effect of Information Technology on Business and Marketing Intelligence Systems, pp. 1529-1557, 2023, Springer, 978-3-031-12381-8. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
|
51 | W. Röske, H. Gansera |
Strategische Marketing - Ein Vorschlag für ein computergestütztes Marketing-Support-System in den 80er Jahren. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Datenverarbeitung im Marketing ![In: Datenverarbeitung im Marketing, Heidelberg, 9.-10. Oktober 1980, pp. 25-97, 1980, Springer, 3-540-10555-7. The full citation details ...](Pics/full.jpeg) |
1980 |
DBLP DOI BibTeX RDF |
|
47 | Usama M. Fayyad |
From mining the web to inventing the new sciences underlying the internet. ![Search on Bibsonomy](Pics/bibsonomy.png) |
KDD ![In: Proceedings of the 13th ACM SIGKDD International Conference on Knowledge Discovery and Data Mining, San Jose, California, USA, August 12-15, 2007, pp. 2-3, 2007, ACM, 978-1-59593-609-7. The full citation details ...](Pics/full.jpeg) |
2007 |
DBLP DOI BibTeX RDF |
digital marketing, interactive marketing, micro-economics, on-line communities, data mining, search, applications, data analysis, social media, advertising, internet applications, grand challenges, targeting |
46 | Shuchih Ernest Chang, Muharrem Cevher |
An Investigation and Conceptual Models of Podcast Marketing. ![Search on Bibsonomy](Pics/bibsonomy.png) |
APWeb/WAIM Workshops ![In: Advances in Web and Network Technologies, and Information Management, APWeb/WAIM 2007 International Workshops: DBMAN 2007, WebETrends 2007, PAIS 2007 and ASWAN 2007, Huang Shan, China, June 16-18, 2007, Proceedings, pp. 264-275, 2007, Springer, 978-3-540-72908-2. The full citation details ...](Pics/full.jpeg) |
2007 |
DBLP DOI BibTeX RDF |
|
46 | Kristina Heinonen, Tore Strandvik |
How do consumers react to mobile marketing? ![Search on Bibsonomy](Pics/bibsonomy.png) |
ICMB ![In: 2006 International Conference on Mobile Business (ICMB 2006), 26-27 June 2006, Copenhagen, Denmark, pp. 3, 2006, IEEE Computer Society, 0-7695-2595-4. The full citation details ...](Pics/full.jpeg) |
2006 |
DBLP DOI BibTeX RDF |
|
46 | Reinhold Decker, Frank Kroll |
Classification in Marketing Research by Means of LEM2-generated Rules. ![Search on Bibsonomy](Pics/bibsonomy.png) |
GfKl ![In: Advances in Data Analysis, Proceedings of the 30th Annual Conference of the Gesellschaft für Klassifikation e.V., Freie Universität Berlin, March 8-10, 2006, pp. 425-432, 2006, Springer, 978-3-540-70980-0. The full citation details ...](Pics/full.jpeg) |
2006 |
DBLP DOI BibTeX RDF |
|
46 | Arie Maharshak, David Pundak |
Marketing Principles and the Pre-existing Attitudes. ![Search on Bibsonomy](Pics/bibsonomy.png) |
ITRE ![In: ITRE 2006 - 4th International Conference on Information Technology: Research and Education, October 17-18, 2006, Tel Aviv, Israel, Proceedings, pp. 89-93, 2006, IEEE, 1-4244-0858-X. The full citation details ...](Pics/full.jpeg) |
2006 |
DBLP DOI BibTeX RDF |
|
46 | Jiajin Huang, Ning Zhong 0001, Yiyu Yao, Chunnian Liu |
A General Framework of Targeted Marketing. ![Search on Bibsonomy](Pics/bibsonomy.png) |
AWIC ![In: Advances in Web Intelligence Third International Atlantic Web IntelligenceConference, AWIC 2005, Lodz, Poland, June 6-9, 2005, Proceedings, pp. 197-203, 2005, Springer, 3-540-26219-9. The full citation details ...](Pics/full.jpeg) |
2005 |
DBLP DOI BibTeX RDF |
|
46 | Kanliang Wang, Yuan Wang, Jingtao Yao 0001 |
A Comparative Study on Marketing Mix Models for Digital Products. ![Search on Bibsonomy](Pics/bibsonomy.png) |
WINE ![In: Internet and Network Economics, First International Workshop, WINE 2005, Hong Kong, China, December 15-17, 2005, Proceedings, pp. 660-669, 2005, Springer, 3-540-30900-4. The full citation details ...](Pics/full.jpeg) |
2005 |
DBLP DOI BibTeX RDF |
|
46 | Patricia McManus, Eusebio Scornavacca Jr. |
Mobile Marketing: Killer Application or New Hype? ![Search on Bibsonomy](Pics/bibsonomy.png) |
ICMB ![In: 2005 International Conference on Mobile Business (ICMB 2005), 11-13 July 2005, Sydney, Australia, pp. 294-300, 2005, IEEE Computer Society, 0-7695-2367-6. The full citation details ...](Pics/full.jpeg) |
2005 |
DBLP DOI BibTeX RDF |
|
46 | Amy Carroll, Stuart J. Barnes, Eusebio Scornavacca Jr. |
Consumers Perceptions and Attitudes towards SMS Mobile Marketing in New Zealand. ![Search on Bibsonomy](Pics/bibsonomy.png) |
ICMB ![In: 2005 International Conference on Mobile Business (ICMB 2005), 11-13 July 2005, Sydney, Australia, pp. 434-440, 2005, IEEE Computer Society, 0-7695-2367-6. The full citation details ...](Pics/full.jpeg) |
2005 |
DBLP DOI BibTeX RDF |
|
46 | Vikram Sorathia, Zakir Laliwala, Sanjay Chaudhary |
Towards Agricultural Marketing Reforms: Web Services Orchestration Approach. ![Search on Bibsonomy](Pics/bibsonomy.png) |
IEEE SCC ![In: 2005 IEEE International Conference on Services Computing (SCC 2005), 11-15 July 2005, Orlando, FL, USA, pp. 260-270, 2005, IEEE Computer Society, 0-7695-2408-7. The full citation details ...](Pics/full.jpeg) |
2005 |
DBLP DOI BibTeX RDF |
|
46 | Ajit Kambil, Arnold Kamis, Marios Koufaris, Priscilla Ann Labarbera, Paul F. Nunes |
Marketing in Electronic Commerce - Minitrack Introduction. ![Search on Bibsonomy](Pics/bibsonomy.png) |
HICSS ![In: 34th Annual Hawaii International Conference on System Sciences (HICSS-34), January 3-6, 2001, Maui, Hawaii, USA, 2001, IEEE Computer Society, 0-7695-0981-9. The full citation details ...](Pics/full.jpeg) |
2001 |
DBLP DOI BibTeX RDF |
|
46 | Pete Naudé, A. Geoffrey Lockett, Ian D. Blackman, Christopher P. Holland |
Using the WWW as a Medium for Marketing Research in Financial Services: The Case of Xenon Laboratories. ![Search on Bibsonomy](Pics/bibsonomy.png) |
HICSS ![In: 32nd Annual Hawaii International Conference on System Sciences (HICSS-32), January 5-8, 1999, Maui, Hawaii, USA, 1999, IEEE Computer Society, 0-7695-0001-3. The full citation details ...](Pics/full.jpeg) |
1999 |
DBLP DOI BibTeX RDF |
|
45 | Sebastiano Battiato, Giovanni Maria Farinella, Giovanni Giuffrida, Catarina Sismeiro, Giuseppe Tribulato |
Using visual and text features for direct marketing on multimedia messaging services domain. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Multim. Tools Appl. ![In: Multim. Tools Appl. 42(1), pp. 5-30, 2009. The full citation details ...](Pics/full.jpeg) |
2009 |
DBLP DOI BibTeX RDF |
Visual and text features, Learning in time and space constrained domains, Multimedia messaging services, Direct marketing |
45 | Toshiro Minami, Eunja Kim |
Data Analysis Methods for Library Marketing. ![Search on Bibsonomy](Pics/bibsonomy.png) |
FGIT ![In: Future Generation Information Technology, First International Conference, FGIT 2009, Jeju Island, Korea, December 10-12, 2009. Proceedings, pp. 26-33, 2009, Springer, 978-3-642-10508-1. The full citation details ...](Pics/full.jpeg) |
2009 |
DBLP DOI BibTeX RDF |
Library Marketing, Circulation Data, Usage of Areas, Intelligent Bookshelf (IBS), Usage Data Analysis, Data Analysis |
45 | Jason D. Hartline, Vahab S. Mirrokni, Mukund Sundararajan |
Optimal marketing strategies over social networks. ![Search on Bibsonomy](Pics/bibsonomy.png) |
WWW ![In: Proceedings of the 17th International Conference on World Wide Web, WWW 2008, Beijing, China, April 21-25, 2008, pp. 189-198, 2008, ACM, 978-1-60558-085-2. The full citation details ...](Pics/full.jpeg) |
2008 |
DBLP DOI BibTeX RDF |
monetizing social networks, submodular maximization, marketing, pricing |
45 | Lene Mailund, Kim Halskov |
Designing marketing experiences. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Conference on Designing Interactive Systems ![In: Proceedings of the Conference on Designing Interactive Systems, Cape Town, South Africa, February 25-27, 2008, pp. 222-229, 2008, ACM, 978-1-60558-002-9. The full citation details ...](Pics/full.jpeg) |
2008 |
DBLP DOI BibTeX RDF |
marketing effect, design, experience |
45 | Jun Ju, Hong Zhang |
Application of Data Mining Based on Artificial Immunity in Marketing. ![Search on Bibsonomy](Pics/bibsonomy.png) |
CONFENIS (2) ![In: Research and Practical Issues of Enterprise Information Systems II, Volume 2, IFIP TC 8 WG 8.9 International Conference on Research and Practical Issues of Enterprise Information Systems (CONFENIS 2007), October 14-16, 2007, Beijing, China, pp. 1379-1385, 2007, Springer, 978-0-387-76311-8. The full citation details ...](Pics/full.jpeg) |
2007 |
DBLP DOI BibTeX RDF |
Data mining, Association rule, Marketing strategy, Artificial immunity |
45 | Robert Govers, Frank Go |
e-Marketing, Past and Present: Some ideas for future research agendas. ![Search on Bibsonomy](Pics/bibsonomy.png) |
ENTER ![In: Information and Communication Technologies in Tourism, ENTER 2006, Proceedings of the International Conference in Lausanne, Switzerland, 2006, pp. 475-486, 2006, Springer, 978-3-211-30987-2. The full citation details ...](Pics/full.jpeg) |
2006 |
DBLP DOI BibTeX RDF |
internet, social interaction, e-marketing, future research, disintermediation |
45 | Ke Wang 0001, Senqiang Zhou, Qiang Yang 0001, Jack Man Shun Yeung |
Mining Customer Value: From Association Rules to Direct Marketing. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Data Min. Knowl. Discov. ![In: Data Min. Knowl. Discov. 11(1), pp. 57-79, 2005. The full citation details ...](Pics/full.jpeg) |
2005 |
DBLP DOI BibTeX RDF |
classification, association rule, regression, direct marketing |
45 | N. Bouranta, G. Mavridoglou, Panagiotis Kyriazopoulos |
The impact of Internal Marketing to Market Orientation concept and their effects to bank performance. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Oper. Res. ![In: Oper. Res. 5(2), pp. 349-362, 2005. The full citation details ...](Pics/full.jpeg) |
2005 |
DBLP DOI BibTeX RDF |
Internal Marketing, service quality, Market Orientation |
45 | Thomas I. M. Ho |
Curricular and marketing responses to offshoring of information technology services. ![Search on Bibsonomy](Pics/bibsonomy.png) |
SIGITE Conference ![In: Proceedings of the 5th Conference on Information Technology Education, SIGITE 2004, 2004, Salt Lake City, UT, USA, October 28-30, 2004, pp. 275, 2004, ACM, 1-58113-936-5. The full citation details ...](Pics/full.jpeg) |
2004 |
DBLP DOI BibTeX RDF |
curriculum, outsourcing, marketing, offshoring |
45 | Victor S. Y. Lo |
The True Lift Model - A Novel Data Mining Approach to Response Modeling in Database Marketing. ![Search on Bibsonomy](Pics/bibsonomy.png) |
SIGKDD Explor. ![In: SIGKDD Explor. 4(2), pp. 78-86, 2002. The full citation details ...](Pics/full.jpeg) |
2002 |
DBLP DOI BibTeX RDF |
customer development, interaction effect, response modeling, treatment effect, true lift, upselling and cross-selling, data mining, knowledge discovery, predictive modeling, customer relationship management, database marketing |
45 | Linda Putman, Barbara Wills |
A new direction: improved methods for marketing faculty and staff technology training. ![Search on Bibsonomy](Pics/bibsonomy.png) |
SIGUCCS ![In: Proceedings of the 30th annual ACM SIGUCCS conference on User services: Charting Bold Courses - New Worlds in User Services, Providence, Rhode Island, USA, November 20-23, 2002, pp. 103-105, 2002, ACM, 1-58113-564-5. The full citation details ...](Pics/full.jpeg) |
2002 |
DBLP DOI BibTeX RDF |
evaluating training sessions, marketing training options, technology training needs, assessment, faculty development |
44 | Luís Velez Lapão, Rui Sousa Santos, Miguel Góis, Paulo Duarte Silva |
Healthcare internet marketing: developing a communication strategy for a broad healthcare network. ![Search on Bibsonomy](Pics/bibsonomy.png) |
ICEGOV ![In: Proceedings of the 1st International Conference on Theory and Practice of Electronic Governance, ICEGOV 2007, Macao, China, December 10-13, 2007, pp. 291-295, 2007, ACM, 978-1-59593-822-0. The full citation details ...](Pics/full.jpeg) |
2007 |
DBLP DOI BibTeX RDF |
healthcare internet marketing, public marketing, e-government |
44 | Martina Y. Trucco, Saidat Amirkhanova |
Transforming Pharmaceutical Marketing Through e-detailing: Case Studies and Recommendations. ![Search on Bibsonomy](Pics/bibsonomy.png) |
CEC/EEE ![In: Eighth IEEE International Conference on E-Commerce Technology (CEC 2006) / Third IEEE International Conference on Enterprise Computing, E-Commerce and E-Services (EEE 2006) and Workshops, 26-29 June 2006, Palo Alto, California, USA, pp. 25, 2006, IEEE Computer Society, 0-7695-2511-3. The full citation details ...](Pics/full.jpeg) |
2006 |
DBLP DOI BibTeX RDF |
e-detailing, pharmaceutical marketing, e-commerce, e-marketing |
42 | Jarogniew Rykowski |
Active Advertisement in Supermarkets Using Personal Agents. ![Search on Bibsonomy](Pics/bibsonomy.png) |
I3E ![In: Challenges of Expanding Internet: E-Commerce, E-Business, and E-Government, 5th IFIP Conference e-Commerce, e-Business, and e-Government (I3E'2OO5), October 28-30, 2005, Poznan, Poland, pp. 405-419, 2005, Springer, 978-0-387-28753-9. The full citation details ...](Pics/full.jpeg) |
2005 |
DBLP DOI BibTeX RDF |
personalization, RFID, Software agents, targeted marketing |
42 | David Dunn |
Information busters: communicating with your campus community. ![Search on Bibsonomy](Pics/bibsonomy.png) |
SIGUCCS ![In: Proceedings of the 32nd Annual ACM SIGUCCS Conference on User Services 2004, Baltimore, MD, USA, October 10-13, 2004, pp. 136-138, 2004, ACM, 1-58113-869-5. The full citation details ...](Pics/full.jpeg) |
2004 |
DBLP DOI BibTeX RDF |
announcements, marquees, screen savers, windows messenger, communication, advertisement, powerPoint, marketing strategies |
41 | Nancy Abdullah Shamaileh, Mohammed Saleem Khlif Alshura, Enas Ahmad Alshuqairat, Anber Abraheem Shlash Mohammad, Zaki Abdellateef Khalaf Khalaylah, Barween Al Kurdi, Sulieman Ibraheem Shelash Al-Hawary, Muhammad Turki Alshurideh, Maali M. Al-mzary |
Impact of Social Media Marketing on Creating Brand Responsiveness. ![Search on Bibsonomy](Pics/bibsonomy.png) |
The Effect of Information Technology on Business and Marketing Intelligence Systems ![In: The Effect of Information Technology on Business and Marketing Intelligence Systems, pp. 241-257, 2023, Springer, 978-3-031-12381-8. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
|
41 | Anber Abraheem Shlash Mohammad, Faraj Mazyed Faraj Aldaihani, Sara M. Alrikabi, Muhammad Turki Alshurideh, Riad Ahmad Mohammed Abazeed, Doa'a Ahmad Odeh Al-Husban, Ayat Mohammad, Sulieman Ibraheem Shelash Al-Hawary, Barween H. Al Kurdi |
Customer Awareness Towards Green Marketing Mix in 5-Star Hotels in Jordan. ![Search on Bibsonomy](Pics/bibsonomy.png) |
The Effect of Information Technology on Business and Marketing Intelligence Systems ![In: The Effect of Information Technology on Business and Marketing Intelligence Systems, pp. 2157-2176, 2023, Springer, 978-3-031-12381-8. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
|
41 | Mohammed T. Nuseir, Ghaleb A. El Refae, Ahmad Ibrahim Aljumah, Muhammad Alshurideh, Sarah Urabi, Barween Al Kurdi |
Digital Marketing Strategies and the Impact on Customer Experience: A Systematic Review. ![Search on Bibsonomy](Pics/bibsonomy.png) |
The Effect of Information Technology on Business and Marketing Intelligence Systems ![In: The Effect of Information Technology on Business and Marketing Intelligence Systems, pp. 21-44, 2023, Springer, 978-3-031-12381-8. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
|
41 | Mohammad Issa Ghafel Alkhawaldeh, Faraj Mazyed Faraj Aldaihani, Bahaa Addin Ali Al-Zyoud, Sulieman Ibraheem Shelash Al-Hawary, Nancy Abdullah Shamaileh, Anber Abraheem Shlash Mohammad, Muhammad Turki Alshurideh, Omar Atallah Ali Al-Adamat |
Impact of Internal Marketing Practices on Intention to Stay in Commercial Banks in Jordan. ![Search on Bibsonomy](Pics/bibsonomy.png) |
The Effect of Information Technology on Business and Marketing Intelligence Systems ![In: The Effect of Information Technology on Business and Marketing Intelligence Systems, pp. 2231-2247, 2023, Springer, 978-3-031-12381-8. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
|
41 | Faraj Mazyed Faraj Aldaihani, Ali Zakariya Al-Quran, Laith Al-hourani, Mohammad Issa Ghafel Alkhawaldeh, Abdullah Matar Al-Adamat, Anber Abraheem Shlash Mohammad, Sulieman Ibraheem Shelash Al-Hawary, Muhammad Turki Alshurideh, Barween Al Kurdi |
The Effect of Marketing Knowledge on Competitive Advantage in the Food Industries Companies in Jordan. ![Search on Bibsonomy](Pics/bibsonomy.png) |
The Effect of Information Technology on Business and Marketing Intelligence Systems ![In: The Effect of Information Technology on Business and Marketing Intelligence Systems, pp. 1761-1778, 2023, Springer, 978-3-031-12381-8. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
|
41 | Abdullah Matar Al-Adamat, Mohammad Issa Ghafel Alkhawaldeh, Sabah Sameer Mansour, Mohammad Mousa Eldahamsheh, Anber Abraheem Shlash Mohammad, Mohammed Saleem Khlif Alshura, Muhammad Turki Alshurideh, Sulieman Ibraheem Shelash Al-Hawary, Barween Al Kurdi |
The Effect of Electronic Marketing on Customer Satisfaction of the Insurance Companies in Jordan. ![Search on Bibsonomy](Pics/bibsonomy.png) |
The Effect of Information Technology on Business and Marketing Intelligence Systems ![In: The Effect of Information Technology on Business and Marketing Intelligence Systems, pp. 2249-2264, 2023, Springer, 978-3-031-12381-8. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
|
41 | Mohammed T. Nuseir, Ahmad Ibrahim Aljumah, Sarah Urabi, Barween Al Kurdi, Muhammad Alshurideh |
Effects of Social Media Marketing on Consumer Perception in Liverpool, UK. ![Search on Bibsonomy](Pics/bibsonomy.png) |
The Effect of Information Technology on Business and Marketing Intelligence Systems ![In: The Effect of Information Technology on Business and Marketing Intelligence Systems, pp. 45-63, 2023, Springer, 978-3-031-12381-8. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
|
41 | Mohammed T. Nuseir, Abu Reza Mohammad Islam, Sarah Urabi, Muhammad Alshurideh, Barween Al Kurdi |
An Empirical Study Investigating the Role of Team Support in Digital Platforms and Social Media Marketing Towards Consumer Brand Awareness: A Case of the United Arab Emirates. ![Search on Bibsonomy](Pics/bibsonomy.png) |
The Effect of Information Technology on Business and Marketing Intelligence Systems ![In: The Effect of Information Technology on Business and Marketing Intelligence Systems, pp. 113-130, 2023, Springer, 978-3-031-12381-8. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
|
41 | Mohammed T. Nuseir, Ghaleb A. El Refae, Sarah Urabi |
Regulating Social Media and Its Effects on Digital Marketing: The Case of UAE. ![Search on Bibsonomy](Pics/bibsonomy.png) |
The Effect of Information Technology on Business and Marketing Intelligence Systems ![In: The Effect of Information Technology on Business and Marketing Intelligence Systems, pp. 173-187, 2023, Springer, 978-3-031-12381-8. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
|
41 | Abdullah Matar Al-Adamat, Nisreen Ahmad Fares Falaki, Majed Kamel Ali Al-Azzam, Faraj Mazyed Faraj Aldaihani, Reham Zuhier Qasim Almomani, Anber Abraheem Shlash Mohammad, Mohammed Saleem Khlif Alshura, Sulieman Ibraheem Shelash Al-Hawary, Barween Al Kurdi, Muhammad Turki Alshurideh |
The Impact of the Digital Marketing for Education Services on the Mental Image for Students in Private Universities in Jordan. ![Search on Bibsonomy](Pics/bibsonomy.png) |
The Effect of Information Technology on Business and Marketing Intelligence Systems ![In: The Effect of Information Technology on Business and Marketing Intelligence Systems, pp. 223-240, 2023, Springer, 978-3-031-12381-8. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
|
41 | Omar Jawabreh, Ra'ed Masa'deh |
The Impact of Marketing, Technology and Security Orientations on Customer Orientation: A Case Study in Jordan. ![Search on Bibsonomy](Pics/bibsonomy.png) |
The Effect of Information Technology on Business and Marketing Intelligence Systems ![In: The Effect of Information Technology on Business and Marketing Intelligence Systems, pp. 2391-2405, 2023, Springer, 978-3-031-12381-8. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
|
41 | Muhammad Turki Alshurideh, Barween Al Kurdi, Salaheddin Saleh, Karim Massoud, Abdullah Osama |
IoT Applications in Business and Marketing During the Coronavirus Pandemic. ![Search on Bibsonomy](Pics/bibsonomy.png) |
The Effect of Information Technology on Business and Marketing Intelligence Systems ![In: The Effect of Information Technology on Business and Marketing Intelligence Systems, pp. 2541-2551, 2023, Springer, 978-3-031-12381-8. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
|
41 | Siddhartha Bhattacharyya |
Predictive Modeling on Multiple Marketing Objectives Using Evolutionary Computation. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Marketing Intelligent Systems Using Soft Computing ![In: Marketing Intelligent Systems Using Soft Computing - Managerial and Research Applications, pp. 155-179, 2010, Springer, 978-3-642-15605-2. The full citation details ...](Pics/full.jpeg) |
2010 |
DBLP DOI BibTeX RDF |
|
41 | Berend Wierenga |
Marketing and Artificial Intelligence: Great Opportunities, Reluctant Partners. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Marketing Intelligent Systems Using Soft Computing ![In: Marketing Intelligent Systems Using Soft Computing - Managerial and Research Applications, pp. 1-8, 2010, Springer, 978-3-642-15605-2. The full citation details ...](Pics/full.jpeg) |
2010 |
DBLP DOI BibTeX RDF |
|
41 | Virgilio López-Morales, Omar López-Ortega |
Direct Marketing Based on a Distributed Intelligent System. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Marketing Intelligent Systems Using Soft Computing ![In: Marketing Intelligent Systems Using Soft Computing - Managerial and Research Applications, pp. 255-271, 2010, Springer, 978-3-642-15605-2. The full citation details ...](Pics/full.jpeg) |
2010 |
DBLP DOI BibTeX RDF |
|
41 | Tsuen-Ho Hsu, Yen-Ting Helena Chiu, Jia-Wei Tang |
An Evaluation Model for Selecting Integrated Marketing Communication Strategies for Customer Relationship Management. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Marketing Intelligent Systems Using Soft Computing ![In: Marketing Intelligent Systems Using Soft Computing - Managerial and Research Applications, pp. 227-254, 2010, Springer, 978-3-642-15605-2. The full citation details ...](Pics/full.jpeg) |
2010 |
DBLP DOI BibTeX RDF |
|
41 | Brano Markic, Drazena Tomic |
Marketing Intelligent System for Customer Segmentation. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Marketing Intelligent Systems Using Soft Computing ![In: Marketing Intelligent Systems Using Soft Computing - Managerial and Research Applications, pp. 79-111, 2010, Springer, 978-3-642-15605-2. The full citation details ...](Pics/full.jpeg) |
2010 |
DBLP DOI BibTeX RDF |
|
41 | John H. Roberts |
Soft Computing Methods in Marketing: Phenomena and Management Problems. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Marketing Intelligent Systems Using Soft Computing ![In: Marketing Intelligent Systems Using Soft Computing - Managerial and Research Applications, pp. 21-26, 2010, Springer, 978-3-642-15605-2. The full citation details ...](Pics/full.jpeg) |
2010 |
DBLP DOI BibTeX RDF |
|
41 | Peter van der Putten, Joost N. Kok |
Using Data Fusion to Enrich Customer Databases with Survey Data for Database Marketing. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Marketing Intelligent Systems Using Soft Computing ![In: Marketing Intelligent Systems Using Soft Computing - Managerial and Research Applications, pp. 113-130, 2010, Springer, 978-3-642-15605-2. The full citation details ...](Pics/full.jpeg) |
2010 |
DBLP DOI BibTeX RDF |
|
41 | Man Leung Wong |
Direct Marketing Modeling Using Evolutionary Bayesian Network Learning Algorithm. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Marketing Intelligent Systems Using Soft Computing ![In: Marketing Intelligent Systems Using Soft Computing - Managerial and Research Applications, pp. 273-294, 2010, Springer, 978-3-642-15605-2. The full citation details ...](Pics/full.jpeg) |
2010 |
DBLP DOI BibTeX RDF |
|
41 | Adilson Borges, Barry J. Babin |
KDD: Applying in Marketing Practice Using Point of Sale Information. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Marketing Intelligent Systems Using Soft Computing ![In: Marketing Intelligent Systems Using Soft Computing - Managerial and Research Applications, pp. 35-41, 2010, Springer, 978-3-642-15605-2. The full citation details ...](Pics/full.jpeg) |
2010 |
DBLP DOI BibTeX RDF |
|
41 | Albert Orriols-Puig, Jorge Casillas, Francisco José Martínez-López |
Automatic Discovery of Potential Causal Structures in Marketing Databases Based on Fuzzy Association Rules. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Marketing Intelligent Systems Using Soft Computing ![In: Marketing Intelligent Systems Using Soft Computing - Managerial and Research Applications, pp. 181-206, 2010, Springer, 978-3-642-15605-2. The full citation details ...](Pics/full.jpeg) |
2010 |
DBLP DOI BibTeX RDF |
|
41 | P. V. (Sundar) Balakrishnan, Varghese S. Jacob, Hao Xia |
PRODLINE: Architecture of an Artificial Intelligence Based Marketing Decision Support System for PRODuct LINE Designs. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Marketing Intelligent Systems Using Soft Computing ![In: Marketing Intelligent Systems Using Soft Computing - Managerial and Research Applications, pp. 337-363, 2010, Springer, 978-3-642-15605-2. The full citation details ...](Pics/full.jpeg) |
2010 |
DBLP DOI BibTeX RDF |
|
41 | David W. Stewart |
Observations on Soft Computing in Marketing. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Marketing Intelligent Systems Using Soft Computing ![In: Marketing Intelligent Systems Using Soft Computing - Managerial and Research Applications, pp. 17-19, 2010, Springer, 978-3-642-15605-2. The full citation details ...](Pics/full.jpeg) |
2010 |
DBLP DOI BibTeX RDF |
|
41 | Tilmann Bruckhaus |
Collective Intelligence in Marketing. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Marketing Intelligent Systems Using Soft Computing ![In: Marketing Intelligent Systems Using Soft Computing - Managerial and Research Applications, pp. 131-154, 2010, Springer, 978-3-642-15605-2. The full citation details ...](Pics/full.jpeg) |
2010 |
DBLP DOI BibTeX RDF |
|
41 | Greg W. Marshall |
Marketing - Sales Interface and the Role of KDD. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Marketing Intelligent Systems Using Soft Computing ![In: Marketing Intelligent Systems Using Soft Computing - Managerial and Research Applications, pp. 43-48, 2010, Springer, 978-3-642-15605-2. The full citation details ...](Pics/full.jpeg) |
2010 |
DBLP DOI BibTeX RDF |
|
41 | Jehoshua Eliashberg, Gary L. Lilien |
Chapter 1 Mathematical marketing models: Some historical perspectives and future projections. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Marketing ![In: Marketing, pp. 3-23, 1993, North-Holland, 978-0-444-88957-7. The full citation details ...](Pics/full.jpeg) |
1993 |
DBLP DOI BibTeX RDF |
|
41 | Arvind Rangaswamy |
Chapter 16 Marketing decision models: From linear programs to knowledge-based systems. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Marketing ![In: Marketing, pp. 733-771, 1993, North-Holland, 978-0-444-88957-7. The full citation details ...](Pics/full.jpeg) |
1993 |
DBLP DOI BibTeX RDF |
|
41 | K. Sridhar Moorthy |
Chapter 4 Competitive marketing strategies: Game-theoretic models. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Marketing ![In: Marketing, pp. 143-190, 1993, North-Holland, 978-0-444-88957-7. The full citation details ...](Pics/full.jpeg) |
1993 |
DBLP DOI BibTeX RDF |
|
41 | Vithala R. Rao |
Chapter 11 Pricing models in marketing. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Marketing ![In: Marketing, pp. 517-552, 1993, North-Holland, 978-0-444-88957-7. The full citation details ...](Pics/full.jpeg) |
1993 |
DBLP DOI BibTeX RDF |
|
41 | Wayne S. DeSarbo, Ajay K. Manrai, Lalita A. Manrai |
Chapter 5 Non-spatial tree models for the assessment of competitive market structure: An integrated review of the marketing and psychometric literature. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Marketing ![In: Marketing, pp. 193-257, 1993, North-Holland, 978-0-444-88957-7. The full citation details ...](Pics/full.jpeg) |
1993 |
DBLP DOI BibTeX RDF |
|
41 | Hubert Gatignon |
Chapter 15 Marketing-mix models. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Marketing ![In: Marketing, pp. 697-732, 1993, North-Holland, 978-0-444-88957-7. The full citation details ...](Pics/full.jpeg) |
1993 |
DBLP DOI BibTeX RDF |
|
41 | Yoram (Jerry) Wind, Gary L. Lilien |
Chapter 17 Marketing strategy models. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Marketing ![In: Marketing, pp. 773-826, 1993, North-Holland, 978-0-444-88957-7. The full citation details ...](Pics/full.jpeg) |
1993 |
DBLP DOI BibTeX RDF |
|
41 | Jehoshua Eliashberg, Richard Steinberg |
Chapter 18 Marketing-production joint decision-making. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Marketing ![In: Marketing, pp. 827-880, 1993, North-Holland, 978-0-444-88957-7. The full citation details ...](Pics/full.jpeg) |
1993 |
DBLP DOI BibTeX RDF |
|
41 | G. Henning |
Neue Konzepte und Produkte der Datenfernverarbeitung - Einsatzmöglichkeiten im Marketing. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Datenverarbeitung im Marketing ![In: Datenverarbeitung im Marketing, Heidelberg, 9.-10. Oktober 1980, pp. 338-346, 1980, Springer, 3-540-10555-7. The full citation details ...](Pics/full.jpeg) |
1980 |
DBLP DOI BibTeX RDF |
|
41 | M. Heidötting |
Einsatz einer interaktiven Planungssprache beim Aufbau eines Marketing-Informations-Systems. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Datenverarbeitung im Marketing ![In: Datenverarbeitung im Marketing, Heidelberg, 9.-10. Oktober 1980, pp. 200-212, 1980, Springer, 3-540-10555-7. The full citation details ...](Pics/full.jpeg) |
1980 |
DBLP DOI BibTeX RDF |
|
41 | M. Broßmann |
Individualisierung von Computerwerbemitteln im Rahmen eines kooperativen Direct Marketings zwischen Hersteller und Handel (Dealer-Identified-Direct-Marketing). ![Search on Bibsonomy](Pics/bibsonomy.png) |
Datenverarbeitung im Marketing ![In: Datenverarbeitung im Marketing, Heidelberg, 9.-10. Oktober 1980, pp. 251-279, 1980, Springer, 3-540-10555-7. The full citation details ...](Pics/full.jpeg) |
1980 |
DBLP DOI BibTeX RDF |
|
40 | Thomas Fotiadis, Ch. Vassiliadis, L. Hatzithomas, E. Gkotzamanis |
An IT Approach Against Brand Positioning Confusion on Hospitality Enterprises: The Case of Greek Hotels. ![Search on Bibsonomy](Pics/bibsonomy.png) |
ENTER ![In: Information and Communication Technologies in Tourism, ENTER 2005, Proceedings of the International Conference in Innsbruck, Austria, 2005, pp. 371-382, 2005, Springer, 978-3-211-24148-6. The full citation details ...](Pics/full.jpeg) |
2005 |
DBLP DOI BibTeX RDF |
Internal Marketing, Integrated Marketing Communication, hospitality enterprises, information systems |
39 | Efthymios Constantinides, Carlota Lorenzo, Miguel Ángel Gómez-Borja, Peter Geurts |
Effects of Cultural Background on Internet Buying Behaviour: Towards a Virtual Global Village?. ![Search on Bibsonomy](Pics/bibsonomy.png) |
EC-Web ![In: E-Commerce and Web Technologies, 9th International Conference, EC-Web 2008, Turin, Italy, September 3-4, 2008, Proceedings, pp. 114-123, 2008, Springer, 978-3-540-85716-7. The full citation details ...](Pics/full.jpeg) |
2008 |
DBLP DOI BibTeX RDF |
buying behaviour, Web Marketing, cultural differences, Internet Marketing, marketing strategy, Web experience |
39 | Thomas Piton, Julien Blanchard 0001, Henri Briand, Fabrice Guillet |
Domain driven data mining to improve promotional campaign ROI and select marketing channels. ![Search on Bibsonomy](Pics/bibsonomy.png) |
CIKM ![In: Proceedings of the 18th ACM Conference on Information and Knowledge Management, CIKM 2009, Hong Kong, China, November 2-6, 2009, pp. 1057-1066, 2009, ACM, 978-1-60558-512-3. The full citation details ...](Pics/full.jpeg) |
2009 |
DBLP DOI BibTeX RDF |
actionable knowledge discovery, domain-driven data mining, customer relationship management |
39 | Huaiyu (Harry) Ma, Steven Gustafson, Abha Moitra, David B. Bracewell |
Ego-centric Network Sampling in Viral Marketing Applications. ![Search on Bibsonomy](Pics/bibsonomy.png) |
CSE (4) ![In: Proceedings of the 12th IEEE International Conference on Computational Science and Engineering, CSE 2009, Vancouver, BC, Canada, August 29-31, 2009, pp. 777-782, 2009, IEEE Computer Society, 978-1-4244-5334-4. The full citation details ...](Pics/full.jpeg) |
2009 |
DBLP DOI BibTeX RDF |
|
39 | Jorge Casillas, Francisco José Martínez-López |
KDD in Marketing with Genetic Fuzzy Systems. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Soft Computing for Knowledge Discovery and Data Mining ![In: Soft Computing for Knowledge Discovery and Data Mining, pp. 225-239, 2008, Springer, 978-0-387-69934-9. The full citation details ...](Pics/full.jpeg) |
2008 |
DBLP DOI BibTeX RDF |
|
39 | Salvatore Parise, Patricia J. Guinan |
Marketing Using Web 2.0. ![Search on Bibsonomy](Pics/bibsonomy.png) |
HICSS ![In: 41st Hawaii International International Conference on Systems Science (HICSS-41 2008), Proceedings, 7-10 January 2008, Waikoloa, Big Island, HI, USA, pp. 281, 2008, IEEE Computer Society, 0-7695-3075-3. The full citation details ...](Pics/full.jpeg) |
2008 |
DBLP DOI BibTeX RDF |
|
39 | Andreas Albers, Christian Kahl |
Design and Implementation of Context-Sensitive Mobile Marketing Platforms. ![Search on Bibsonomy](Pics/bibsonomy.png) |
CEC/EEE ![In: 10th IEEE International Conference on E-Commerce Technology (CEC 2008) / 5th IEEE International Conference on Enterprise Computing, E-Commerce and E-Services (EEE 2008), July 21-14, 2008, Washington, DC, USA, pp. 273-278, 2008, IEEE Computer Society, 978-0-7695-3340-7. The full citation details ...](Pics/full.jpeg) |
2008 |
DBLP DOI BibTeX RDF |
|
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