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Venues (Conferences, Journals, ...)
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GrowBag graphs for keyword ? (Num. hits/coverage)
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The graphs summarize 598 occurrences of 481 keywords
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Results
Found 3328 publication records. Showing 3127 according to the selection in the facets
Hits ?▲ |
Authors |
Title |
Venue |
Year |
Link |
Author keywords |
196 | Hyung-Shik Jung, Youngshim Kim, Yu-Rim Kook |
A Study on the Effects of Online Brand Community Identity on the Characteristics of Community Activity and Behavioral Responses. ![Search on Bibsonomy](Pics/bibsonomy.png) |
KES-AMSTA ![In: Agent and Multi-Agent Systems: Technologies and Applications, Third KES International Symposium, KES-AMSTA 2009, Uppsala, Sweden, June 3-5, 2009. Proceedings, pp. 523-533, 2009, Springer, 978-3-642-01664-6. The full citation details ...](Pics/full.jpeg) |
2009 |
DBLP DOI BibTeX RDF |
Online Brand Community, Brand Community Identification, Community Characteristics, Behavioral Responses, Normative Community Pressure, Community Engagement, Community Commitment, Community Participation Continuance Intentions, Brand Co-production, Brand Word-of-Mouth |
135 | Takuya Kobayashi, Hiroaki Ohshima, Satoshi Oyama, Katsumi Tanaka |
Evaluating brand value on the web. ![Search on Bibsonomy](Pics/bibsonomy.png) |
WICOW ![In: Proceedings of the 3rd ACM Workshop on Information Credibility on the Web, WICOW 2009, Madrid, Spain, April 20, 2009, pp. 67-74, 2009, ACM, 978-1-60558-488-1. The full citation details ...](Pics/full.jpeg) |
2009 |
DBLP DOI BibTeX RDF |
brand value, evaluation of brand names, obtaining attributes of products |
135 | Adish Singla, Ingmar Weber |
Camera brand congruence in the Flickr social graph. ![Search on Bibsonomy](Pics/bibsonomy.png) |
WSDM ![In: Proceedings of the Second International Conference on Web Search and Web Data Mining, WSDM 2009, Barcelona, Spain, February 9-11, 2009, pp. 252-261, 2009, ACM, 978-1-60558-390-7. The full citation details ...](Pics/full.jpeg) |
2009 |
DBLP DOI BibTeX RDF |
brand congruence, brand loyalty, social network, Flickr |
105 | Björn Stenbacka |
The impact of the brand in the success of a mobile game: comparative analysis of three mobile J2ME racing games. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Comput. Entertain. ![In: Comput. Entertain. 5(4), pp. 6:1-6:15, 2007. The full citation details ...](Pics/full.jpeg) |
2007 |
DBLP DOI BibTeX RDF |
net revenue, mobile game, J2ME, value chain, brand, porting, download, mobile content |
88 | Heehyoung Jang, Ilsang Ko, Joon Koh |
The Influence of Online Brand Community Characteristics on Community Commitment and Brand Loyalty. ![Search on Bibsonomy](Pics/bibsonomy.png) |
HICSS ![In: 40th Hawaii International International Conference on Systems Science (HICSS-40 2007), CD-ROM / Abstracts Proceedings, 3-6 January 2007, Waikoloa, Big Island, HI, USA, pp. 154, 2007, IEEE Computer Society, 0-7695-2755-8. The full citation details ...](Pics/full.jpeg) |
2007 |
DBLP DOI BibTeX RDF |
|
85 | Foster J. Provost, Brian Dalessandro, Rod Hook, Xiaohan Zhang, Alan Murray |
Audience selection for on-line brand advertising: privacy-friendly social network targeting. ![Search on Bibsonomy](Pics/bibsonomy.png) |
KDD ![In: Proceedings of the 15th ACM SIGKDD International Conference on Knowledge Discovery and Data Mining, Paris, France, June 28 - July 1, 2009, pp. 707-716, 2009, ACM, 978-1-60558-495-9. The full citation details ...](Pics/full.jpeg) |
2009 |
DBLP DOI BibTeX RDF |
on-line advertising, privacy, social networks, predictive modeling, user-generated content |
85 | W. Scott Spangler, Larry Proctor, Ying Chen 0001 |
Multi-taxonomy: Determining Perceived Brand Characteristics from Web Data. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Web Intelligence ![In: 2008 IEEE / WIC / ACM International Conference on Web Intelligence, WI 2008, 9-12 December 2008, Sydney, NSW, Australia, Main Conference Proceedings, pp. 258-264, 2008, IEEE Computer Society, 978-0-7695-3496-1. The full citation details ...](Pics/full.jpeg) |
2008 |
DBLP DOI BibTeX RDF |
|
85 | Mark Heitmann, Catja Prykop, Peter Aschmoneit |
Using Means-End Chains to Build Mobile Brand Communities. ![Search on Bibsonomy](Pics/bibsonomy.png) |
HICSS ![In: 37th Hawaii International Conference on System Sciences (HICSS-37 2004), CD-ROM / Abstracts Proceedings, 5-8 January 2004, Big Island, HI, USA, 2004, IEEE Computer Society, 0-7695-2056-1. The full citation details ...](Pics/full.jpeg) |
2004 |
DBLP DOI BibTeX RDF |
|
75 | Foster J. Provost |
Brand advertising, on-line audiences, and social media: invited talk. ![Search on Bibsonomy](Pics/bibsonomy.png) |
KDD Workshop on Data Mining and Audience Intelligence for Advertising ![In: Proceedings of the 3rd ACM SIGKDD Workshop on Data Mining and Audience Intelligence for Advertising, Paris, France, June 28, 2009, 2009, ACM, 978-1-60558-671-7. The full citation details ...](Pics/full.jpeg) |
2009 |
DBLP DOI BibTeX RDF |
|
72 | Horst Treiblmaier, Andreas Strebinger |
B2C-E-Commerce als Treiber simultaner Veränderungen in IT-Struktur und Markenarchitektur. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Wirtschaftsinf. ![In: Wirtschaftsinf. 48(2), pp. 87-95, 2006. The full citation details ...](Pics/full.jpeg) |
2006 |
DBLP DOI BibTeX RDF |
IT Structure, Brand Architecture, E-Commerce |
65 | W. Scott Spangler, Ying Chen 0001, Larry Proctor, Ana Lelescu, Amit Behal, Bin He 0001, Thomas D. Griffin, Anna Liu, Brad Wade, Trevor Davis 0002 |
COBRA - Mining Web for Corporate Brand and Reputation Analysis. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Web Intelligence ![In: 2007 IEEE / WIC / ACM International Conference on Web Intelligence, WI 2007, 2-5 November 2007, Silicon Valley, CA, USA, Main Conference Proceedings, pp. 11-17, 2007, IEEE Computer Society, 0-7695-3026-5. The full citation details ...](Pics/full.jpeg) |
2007 |
DBLP DOI BibTeX RDF |
|
65 | Yukinobu Hamuro, Naoki Katoh, Katsutoshi Yada |
Discovering Interpretable Rules that Explain Customers' Brand Choice Behavior. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Discovery Science ![In: Discovery Science, Third International Conference, DS 2000, Kyoto, Japan, December 4-6, 2000, Proceedings, pp. 263-267, 2000, Springer, 3-540-41352-9. The full citation details ...](Pics/full.jpeg) |
2000 |
DBLP DOI BibTeX RDF |
|
61 | Mark A. Rosso, Bernard J. Jansen |
Smart marketing or bait & switch: competitors' brands as keywords in online advertising. ![Search on Bibsonomy](Pics/bibsonomy.png) |
WICOW ![In: Proceedings of the 4th ACM Workshop on Information Credibility on the Web, WICOW 2010, Raleigh, North Carolina, USA, April 27, 2010, pp. 27-34, 2010, ACM, 978-1-60558-940-4. The full citation details ...](Pics/full.jpeg) |
2010 |
DBLP DOI BibTeX RDF |
deceptive advertising, paid placement, paid search, passing off, search advertising, trademark infringement, trust, e-commerce, search engine, marketing, intellectual property, sponsored search, brand, trademark, internet advertising, search engine marketing, pay per click, keyword advertising |
60 | Vanessa Rood, Amy S. Bruckman |
Member behavior in company online communities. ![Search on Bibsonomy](Pics/bibsonomy.png) |
GROUP ![In: Proceedings of the 2009 International ACM SIGGROUP Conference on Supporting Group Work, GROUP 2009, Sanibel Island, Florida, USA, May 10-13, 2009, pp. 209-218, 2009, ACM, 978-1-60558-500-0. The full citation details ...](Pics/full.jpeg) |
2009 |
DBLP DOI BibTeX RDF |
company online communities, online brand community, online communites, brand, branding |
54 | Antonella De Angeli, Jan Hartmann, Alistair G. Sutcliffe |
The Effect of Brand on the Evaluation of Websites. ![Search on Bibsonomy](Pics/bibsonomy.png) |
INTERACT (2) ![In: Human-Computer Interaction - INTERACT 2009, 12th IFIP TC 13 International Conference, Uppsala, Sweden, August 24-28, 2009, Proceedings, Part II, pp. 638-651, 2009, Springer, 978-3-642-03657-6. The full citation details ...](Pics/full.jpeg) |
2009 |
DBLP DOI BibTeX RDF |
|
54 | Sulin Ba, Jan Stallaert, Zhongju Zhang |
Brand recognition, service quality and price competition. ![Search on Bibsonomy](Pics/bibsonomy.png) |
ICEC ![In: Proceedings of the 7th International Conference on Electronic Commerce, ICEC 2005, Xi'an, China, August 15-17, 2005, pp. 350-354, 2005, ACM, 1-59593-112-0. The full citation details ...](Pics/full.jpeg) |
2005 |
DBLP DOI BibTeX RDF |
brand recognition, e-service, service quality, price competition |
53 | Shu-Jen Hu, Sin-Ying Jou, Yu-Hua Liu |
Structural Equation Model for Brand Image Measurement of Jeans. ![Search on Bibsonomy](Pics/bibsonomy.png) |
HIS (1) ![In: 9th International Conference on Hybrid Intelligent Systems (HIS 2009), August 12-14, 2009, Shenyang, China, pp. 89-94, 2009, IEEE Computer Society, 978-0-7695-3745-0. The full citation details ...](Pics/full.jpeg) |
2009 |
DBLP DOI BibTeX RDF |
Brand image, brand asset valuator, structural equation model |
52 | Harsandaldeep Kaur, Mandakini Paruthi, Jamid Ul Islam, Linda D. Hollebeek |
The role of brand community identification and reward on consumer brand engagement and brand loyalty in virtual brand communities. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Telematics Informatics ![In: Telematics Informatics 46, 2020. The full citation details ...](Pics/full.jpeg) |
2020 |
DBLP DOI BibTeX RDF |
|
52 | Muhammad Mukhsin Sultoni, Irwansyah, Ayu Rahma Haninda, Monika Pretty Aprilia |
Digital Content by Online Media and Its Effects on Brand Trust, Brand Credibility, Brand Commitment, and Brand Advocacy (Case on Instagram Account Tirto.id). ![Search on Bibsonomy](Pics/bibsonomy.png) |
ICCCS ![In: IEEE 4th International Conference on Computer and Communication Systems, ICCCS 2019, Singapore, February 23-25, 2019, pp. 612-617, 2019, IEEE, 978-1-7281-1322-7. The full citation details ...](Pics/full.jpeg) |
2019 |
DBLP DOI BibTeX RDF |
|
52 | Sharifah Faridah Syed Alwi, Bang Nguyen, T. C. Melewar, Yeat Hui Loh, Martin J. Liu |
Explicating industrial brand equity: Integrating brand trust, brand performance and industrial brand image. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Ind. Manag. Data Syst. ![In: Ind. Manag. Data Syst. 116(5), pp. 858-882, 2016. The full citation details ...](Pics/full.jpeg) |
2016 |
DBLP DOI BibTeX RDF |
|
52 | Michel Laroche, Mohammad Reza Habibi, Marie-Odile Richard, Ramesh Sankaranarayanan |
The effects of social media based brand communities on brand community markers, value creation practices, brand trust and brand loyalty. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Comput. Hum. Behav. ![In: Comput. Hum. Behav. 28(5), pp. 1755-1767, 2012. The full citation details ...](Pics/full.jpeg) |
2012 |
DBLP DOI BibTeX RDF |
|
52 | Yuanqing Lin, Daniel D. Lee |
Bayesian regularization and nonnegative deconvolution for room impulse response estimation. ![Search on Bibsonomy](Pics/bibsonomy.png) |
IEEE Trans. Signal Process. ![In: IEEE Trans. Signal Process. 54(3), pp. 839-847, 2006. The full citation details ...](Pics/full.jpeg) |
2006 |
DBLP DOI BibTeX RDF |
|
51 | Davide Bolchini, Tao Yang 0013, Franca Garzotto |
Evaluating the communication design of branded websites: a value-based framework. ![Search on Bibsonomy](Pics/bibsonomy.png) |
SIGDOC ![In: Proceedings of the 27th Annual International Conference on Design of Communication, SIGDOC 2009, Bloomington, Indiana, USA, October 5-7, 2009, pp. 73-80, 2009, ACM, 978-1-60558-559-8. The full citation details ...](Pics/full.jpeg) |
2009 |
DBLP DOI BibTeX RDF |
brand value, communication impact, evaluation, website design, methodological framework |
51 | Davide Bolchini, Franca Garzotto, Fabio Sorce |
Does Branding Need Web Usability? A Value-Oriented Empirical Study. ![Search on Bibsonomy](Pics/bibsonomy.png) |
INTERACT (2) ![In: Human-Computer Interaction - INTERACT 2009, 12th IFIP TC 13 International Conference, Uppsala, Sweden, August 24-28, 2009, Proceedings, Part II, pp. 652-665, 2009, Springer, 978-3-642-03657-6. The full citation details ...](Pics/full.jpeg) |
2009 |
DBLP DOI BibTeX RDF |
value-centered approach, communication goal, usability, empirical study, web application, inspection, brand |
44 | Nawel Amrouche, Guiomar Martín-Herrán, Georges Zaccour |
Feedback Stackelberg equilibrium strategies when the private label competes with the national brand. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Ann. Oper. Res. ![In: Ann. Oper. Res. 164(1), pp. 79-95, 2008. The full citation details ...](Pics/full.jpeg) |
2008 |
DBLP DOI BibTeX RDF |
Marketing channels, Private label, Feedback-Stackelberg equilibrium, Pricing, Advertising, Differential games |
44 | Jianling Wang, Sifeng Liu, Yaoguo Dang, Hai-jian Liu |
Consumer evaluation of service brand extension based on gray preference analysis. ![Search on Bibsonomy](Pics/bibsonomy.png) |
SMC ![In: Proceedings of the IEEE International Conference on Systems, Man and Cybernetics, Montréal, Canada, 7-10 October 2007, pp. 2215-2218, 2007, IEEE, 978-1-4244-0990-7. The full citation details ...](Pics/full.jpeg) |
2007 |
DBLP DOI BibTeX RDF |
|
44 | Alecia Douglas, Juline E. Mills |
Logging Brand Personality Online: Website Content Analysis of Middle Eastern and North African Destinations. ![Search on Bibsonomy](Pics/bibsonomy.png) |
ENTER ![In: Information and Communication Technologies in Tourism, ENTER 2006, Proceedings of the International Conference in Lausanne, Switzerland, 2006, pp. 345, 2006, Springer, 978-3-211-30987-2. The full citation details ...](Pics/full.jpeg) |
2006 |
DBLP DOI BibTeX RDF |
|
44 | Rudy Setiono, Shan L. Pan, Ming-Huei Hsieh, Arnulfo P. Azcarraga |
Separating core and noncore knowledge: an application of neural network rule extraction to a cross-national study of brand image perception. ![Search on Bibsonomy](Pics/bibsonomy.png) |
IEEE Trans. Syst. Man Cybern. Part C ![In: IEEE Trans. Syst. Man Cybern. Part C 35(4), pp. 465-475, 2005. The full citation details ...](Pics/full.jpeg) |
2005 |
DBLP DOI BibTeX RDF |
|
44 | Thomas Fotiadis, Ch. Vassiliadis, L. Hatzithomas, E. Gkotzamanis |
An IT Approach Against Brand Positioning Confusion on Hospitality Enterprises: The Case of Greek Hotels. ![Search on Bibsonomy](Pics/bibsonomy.png) |
ENTER ![In: Information and Communication Technologies in Tourism, ENTER 2005, Proceedings of the International Conference in Innsbruck, Austria, 2005, pp. 371-382, 2005, Springer, 978-3-211-24148-6. The full citation details ...](Pics/full.jpeg) |
2005 |
DBLP DOI BibTeX RDF |
Internal Marketing, Integrated Marketing Communication, hospitality enterprises, information systems |
43 | James K. Ho |
Inter-brand comparison of online auction markets. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Electron. Commer. Res. ![In: Electron. Commer. Res. 8(1-2), pp. 103-114, 2008. The full citation details ...](Pics/full.jpeg) |
2008 |
DBLP DOI BibTeX RDF |
Inter-brand comparison, Data mining, Online auctions, Market research |
43 | Bernard J. Jansen, Mimi Zhang, Ying Zhang |
Brand awareness and the evaluation of search results. ![Search on Bibsonomy](Pics/bibsonomy.png) |
WWW ![In: Proceedings of the 16th International Conference on World Wide Web, WWW 2007, Banff, Alberta, Canada, May 8-12, 2007, pp. 1139-1140, 2007, ACM, 978-1-59593-654-7. The full citation details ...](Pics/full.jpeg) |
2007 |
DBLP DOI BibTeX RDF |
search engines, web searching, brand |
41 | Stephen L. France, J. Douglas Carroll |
Visualizing the Competitive Structure of Online Auctions. ![Search on Bibsonomy](Pics/bibsonomy.png) |
ICDM ![In: Advances in Data Mining. Applications and Theoretical Aspects, 9th Industrial Conference, ICDM 2009, Leipzig, Germany, July 20-22, 2009. Proceedings, pp. 103-116, 2009, Springer, 978-3-642-03066-6. The full citation details ...](Pics/full.jpeg) |
2009 |
DBLP DOI BibTeX RDF |
Visualization, Auctions, Marketing, MDS, Bidding |
41 | Tom Rodden, Andy Crabtree, Terry Hemmings, Boriana Koleva, Jan Humble, Karl-Petter Åkesson, Pär Hansson |
Assembling Connected Cooperative Residential Domains. ![Search on Bibsonomy](Pics/bibsonomy.png) |
The Disappearing Computer ![In: The Disappearing Computer, Interaction Design, System Infrastructures and Applications for Smart Environments, pp. 120-142, 2007, Springer, 978-3-540-72725-5. The full citation details ...](Pics/full.jpeg) |
2007 |
DBLP DOI BibTeX RDF |
|
41 | Davide Bolchini, Franca Garzotto, Paolo Paolini |
Branding and Communication Goals for Content-Intensive Interactive Applications. ![Search on Bibsonomy](Pics/bibsonomy.png) |
RE ![In: 15th IEEE International Requirements Engineering Conference, RE 2007, October 15-19th, 2007, New Delhi, India, pp. 173-182, 2007, IEEE Computer Society, 0-7695-2935-6. The full citation details ...](Pics/full.jpeg) |
2007 |
DBLP DOI BibTeX RDF |
|
41 | Shinyoung Park, Akira Harada, Hiroya Igarashi |
Influences of personal preference on product usability. ![Search on Bibsonomy](Pics/bibsonomy.png) |
CHI Extended Abstracts ![In: Extended Abstracts Proceedings of the 2006 Conference on Human Factors in Computing Systems, CHI 2006, Montréal, Québec, Canada, April 22-27, 2006, pp. 87-92, 2006, ACM, 978-1-59593-298-3. The full citation details ...](Pics/full.jpeg) |
2006 |
DBLP DOI BibTeX RDF |
NASA-TLX, personal preference (brand image), product usability |
41 | Panos M. Markopoulos, Jeffrey O. Kephart |
How valuable are shopbots? ![Search on Bibsonomy](Pics/bibsonomy.png) |
AAMAS ![In: The First International Joint Conference on Autonomous Agents & Multiagent Systems, AAMAS 2002, July 15-19, 2002, Bologna, Italy, Proceedings, pp. 1009-1016, 2002, ACM. The full citation details ...](Pics/full.jpeg) |
2002 |
DBLP DOI BibTeX RDF |
brand, shopbots, information value, price dispersion |
39 | Morteza Maleki Minbashrazgah, Hooshmand Bagheri Garbollagh, Maryam Varmaghani |
Brand-specific transactional leadership: the effects of brand-building behaviors on employee-based brand equity in the insurance industry. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Kybernetes ![In: Kybernetes 51(7), pp. 2326-2342, 2022. The full citation details ...](Pics/full.jpeg) |
2022 |
DBLP DOI BibTeX RDF |
|
39 | Kamelia Shahid, Qing Yang 0026, Abdul Waheed, Farrah Arif |
Insights into consumers: exploring the impact of brand coolness on consumers' brand engagement with intervening role of brand love. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Int. J. Inf. Syst. Chang. Manag. ![In: Int. J. Inf. Syst. Chang. Manag. 13(2), pp. 131-147, 2022. The full citation details ...](Pics/full.jpeg) |
2022 |
DBLP DOI BibTeX RDF |
|
39 | Crystal T. Lee, Sara H. Hsieh |
Can social media-based brand communities build brand relationships? Examining the effect of community engagement on brand love. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Behav. Inf. Technol. ![In: Behav. Inf. Technol. 41(6), pp. 1270-1285, 2022. The full citation details ...](Pics/full.jpeg) |
2022 |
DBLP DOI BibTeX RDF |
|
39 | Anupreet Kaur Mokha |
Brand Equity, Brand Satisfaction, and Brand Loyalty: A Study of Select E-Commerce Industry. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Int. J. Online Mark. ![In: Int. J. Online Mark. 11(3), pp. 34-50, 2021. The full citation details ...](Pics/full.jpeg) |
2021 |
DBLP DOI BibTeX RDF |
|
39 | Nedra Bahri-Ammari, Raouf Ahmad Rather, Rahim Kallal |
Brand engagement and identification in virtual brand community: the moderating role of brand community subscription seniority. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Int. J. Web Based Communities ![In: Int. J. Web Based Communities 17(4), pp. 262-292, 2021. The full citation details ...](Pics/full.jpeg) |
2021 |
DBLP DOI BibTeX RDF |
|
39 | Xuan Gong, Changzheng Wang, Yi Yan, Maohong Liu, Rizwan Ali |
What Drives Sustainable Brand Awareness: Exploring the Cognitive Symmetry between Brand Strategy and Consumer Brand Knowledge. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Symmetry ![In: Symmetry 12(2), pp. 198, 2020. The full citation details ...](Pics/full.jpeg) |
2020 |
DBLP DOI BibTeX RDF |
|
39 | Joe Phua, Seunga Venus Jin, Jihoon (Jay) Kim |
Gratifications of using Facebook, Twitter, Instagram, or Snapchat to follow brands: The moderating effect of social comparison, trust, tie strength, and network homophily on brand identification, brand engagement, brand commitment, and membership intention. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Telematics Informatics ![In: Telematics Informatics 34(1), pp. 412-424, 2017. The full citation details ...](Pics/full.jpeg) |
2017 |
DBLP DOI BibTeX RDF |
|
39 | Fucheng Zheng, Ning Zhang, Liqin Yu, Guanfei Li |
How Does Brand Community Identity Affect Brand Loyalty and Brand Recommendation? ![Search on Bibsonomy](Pics/bibsonomy.png) |
TE ![In: Transdisciplinary Engineering: A Paradigm Shift - Proceedings of the 24th ISPE Inc. International Conference on Transdisciplinary Engineering, TE 2017, Singapore, July 10-14, 2017, pp. 205-213, 2017, IOS Press, 978-1-61499-778-8. The full citation details ...](Pics/full.jpeg) |
2017 |
DBLP DOI BibTeX RDF |
|
39 | Katherine Barnet, Sharmila Pixy Ferris |
Brand Loyalty and Online Brand Communities: Is Brand Loyalty Being Strengthened Through Social Media? ![Search on Bibsonomy](Pics/bibsonomy.png) |
Int. J. Online Mark. ![In: Int. J. Online Mark. 6(3), pp. 50-61, 2016. The full citation details ...](Pics/full.jpeg) |
2016 |
DBLP DOI BibTeX RDF |
|
39 | Crystal T. Lee, Sara H. Hsieh |
The effects of Social Capital on Brand Evangelism in Online Brand Fan Page: the Role of passionate Brand Love. ![Search on Bibsonomy](Pics/bibsonomy.png) |
PACIS ![In: 20th Pacific Asia Conference on Information Systems, PACIS 2016, Chiayi, Taiwan, June 27 - July 1, 2016, pp. 170, 2016, 9789860491029. The full citation details ...](Pics/full.jpeg) |
2016 |
DBLP BibTeX RDF |
|
39 | Liguo Lou, Joon Koh |
Is Social Advertising Effective? Influence of Brand Content on Brand Purchase Intention and Brand Information diffusion. ![Search on Bibsonomy](Pics/bibsonomy.png) |
ECIS ![In: 24th European Conference on Information Systems, ECIS 2016, Istanbul, Turkey, June 12-15, 2016, pp. Research-in-Progress Paper 40, 2016. The full citation details ...](Pics/full.jpeg) |
2016 |
DBLP BibTeX RDF |
|
39 | Seunga Venus Jin, Joe Phua |
The moderating effect of computer users' autotelic need for touch on brand trust, perceived brand excitement, and brand placement awareness in haptic games and in-game advertising (IGA). ![Search on Bibsonomy](Pics/bibsonomy.png) |
Comput. Hum. Behav. ![In: Comput. Hum. Behav. 43, pp. 58-67, 2015. The full citation details ...](Pics/full.jpeg) |
2015 |
DBLP DOI BibTeX RDF |
|
39 | Eunice Kim, Yongjun Sung, Hamsu Kang |
Brand followers' retweeting behavior on Twitter: How brand relationships influence brand electronic word-of-mouth. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Comput. Hum. Behav. ![In: Comput. Hum. Behav. 37, pp. 18-25, 2014. The full citation details ...](Pics/full.jpeg) |
2014 |
DBLP DOI BibTeX RDF |
|
39 | Kem Z. K. Zhang, Sasa Wang, Sesia J. Zhao |
Effect of Brand Pereffect of Brand Personality on Brand Loyalty in Companies' Microblogs. ![Search on Bibsonomy](Pics/bibsonomy.png) |
PACIS ![In: 18th Pacific Asia Conference on Information Systems, PACIS 2014, Chengdu, China, June 24-28, 2014, pp. 203, 2014. The full citation details ...](Pics/full.jpeg) |
2014 |
DBLP BibTeX RDF |
|
39 | Miao-Que Lin, Bruce C. Y. Lee |
The Influence of Website Environment on Brand Loyalty: Brand Trust and Brand Affect as Mediators. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Int. J. Electron. Bus. Manag. ![In: Int. J. Electron. Bus. Manag. 10(4), pp. 308-321, 2012. The full citation details ...](Pics/full.jpeg) |
2012 |
DBLP BibTeX RDF |
|
39 | Anna Torres, Tammo H. A. Bijmolt |
Assessing brand image through communalities and asymmetries in brand-to-attribute and attribute-to-brand associations. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Eur. J. Oper. Res. ![In: Eur. J. Oper. Res. 195(2), pp. 628-640, 2009. The full citation details ...](Pics/full.jpeg) |
2009 |
DBLP DOI BibTeX RDF |
|
39 | Henrik Uggla |
Optimising the brand-to-brand customer interface through the Brand Association base. ![Search on Bibsonomy](Pics/bibsonomy.png) |
MCPC ![In: Proceedings of the 2nd Interdisciplinary World Congress on Mass Customization and Personalization, MCPC 2003, Munich, Germany, October 6-8, 2003., pp. 54:1-54:13, 2003, Technical University Munich. The full citation details ...](Pics/full.jpeg) |
2003 |
DBLP BibTeX RDF |
|
37 | Landon Brand, Aditya Patel, Izzatbir Singh, Clayton Brand |
Real Time Mortality Risk Prediction: A Convolutional Neural Network Approach. ![Search on Bibsonomy](Pics/bibsonomy.png) |
HEALTHINF ![In: Proceedings of the 11th International Joint Conference on Biomedical Engineering Systems and Technologies (BIOSTEC 2018) - Volume 5: HEALTHINF, Funchal, Madeira, Portugal, January 19-21, 2018., pp. 463-470, 2018, SciTePress, 978-989-758-281-3. The full citation details ...](Pics/full.jpeg) |
2018 |
DBLP DOI BibTeX RDF |
|
34 | André Melzer, Brad Bushman, Ulrich G. Hofmann |
When Items Become Victims: Brand Memory in Violent and Nonviolent Games. ![Search on Bibsonomy](Pics/bibsonomy.png) |
ICEC ![In: Entertainment Computing - ICEC 2008, 7th International Conference, Pittsburgh, PA, USA, September 25-27, 2008. Proceedings, pp. 11-22, 2008, Springer, 978-3-540-89221-2. The full citation details ...](Pics/full.jpeg) |
2008 |
DBLP DOI BibTeX RDF |
Game violence, in-game advertising, memory, media effects |
34 | Ingo Zinnikus, Christian Hahn 0001, Michael Klein, Klaus Fischer 0001 |
An Agent-Based, Model-Driven Approach for Enabling Interoperability in the Area of Multi-brand Vehicle Configuration. ![Search on Bibsonomy](Pics/bibsonomy.png) |
ICSOC ![In: Service-Oriented Computing - ICSOC 2007, Fifth International Conference, Vienna, Austria, September 17-20, 2007, Proceedings, pp. 330-341, 2007, Springer, 978-3-540-74973-8. The full citation details ...](Pics/full.jpeg) |
2007 |
DBLP DOI BibTeX RDF |
|
34 | Jashen Chen, Russell K. H. Ching |
The Effects of Mobile Customer Relationship Management on Customer Loyalty: Brand Image Does Matter. ![Search on Bibsonomy](Pics/bibsonomy.png) |
HICSS ![In: 40th Hawaii International International Conference on Systems Science (HICSS-40 2007), CD-ROM / Abstracts Proceedings, 3-6 January 2007, Waikoloa, Big Island, HI, USA, pp. 151, 2007, IEEE Computer Society, 0-7695-2755-8. The full citation details ...](Pics/full.jpeg) |
2007 |
DBLP DOI BibTeX RDF |
|
34 | Peter Shultz |
Brand consciousness as a driving design force. ![Search on Bibsonomy](Pics/bibsonomy.png) |
TEI ![In: Proceedings of the 1st International Conference on Tangible and Embedded Interaction 2007, Baton Rouge, Louisiana, USA, February 15-17, 2007, pp. 103-104, 2007, ACM, 978-1-59593-619-6. The full citation details ...](Pics/full.jpeg) |
2007 |
DBLP DOI BibTeX RDF |
medium selection, slide projectors, branding |
34 | Chien-Chang Hsu, Yao-Wen Tang |
An Intelligent Mobile Learning System for On-the-Job Training of Luxury Brand Firms. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Australian Conference on Artificial Intelligence ![In: AI 2006: Advances in Artificial Intelligence, 19th Australian Joint Conference on Artificial Intelligence, Hobart, Australia, December 4-8, 2006, Proceedings, pp. 749-759, 2006, Springer, 3-540-49787-0. The full citation details ...](Pics/full.jpeg) |
2006 |
DBLP DOI BibTeX RDF |
Genetic algorithm, RFID, Collaborative filtering, On-the-job training |
34 | Ulrich Pinsdorf, Peter Ebinger |
Automated Discovery of Brand Piracy on the Internet. ![Search on Bibsonomy](Pics/bibsonomy.png) |
ICPADS (2) ![In: 11th International Conference on Parallel and Distributed Systems, ICPADS 2005, Fuduoka, Japan, July 20-22, 2005, pp. 550-554, 2005, IEEE Computer Society, 0-7695-2281-5. The full citation details ...](Pics/full.jpeg) |
2005 |
DBLP DOI BibTeX RDF |
|
33 | Tian Geng, Dai Xia |
The Research of influence on the Positioning and Extention of Brand Benefits by Emotional Value at the Age of Economic Crisis. ![Search on Bibsonomy](Pics/bibsonomy.png) |
APWCS ![In: 2010 Asia-Pacific Conference on Wearable Computing Systems, APWCS 2010, Shenzhen, China , 17-18 April 2010, pp. 7-11, 2010, IEEE Computer Society, 978-0-7695-4003-0. The full citation details ...](Pics/full.jpeg) |
2010 |
DBLP DOI BibTeX RDF |
economy crisis, emotion value, brand benefits |
33 | Chen-hao Fan |
A Study on the Consumers' Brand Cognition and Design Strategy by ZMET. ![Search on Bibsonomy](Pics/bibsonomy.png) |
HCI (7) ![In: Universal Access in Human-Computer Interaction. Applications and Services, 5th International Conference, UAHCI 2009, Held as Part of HCI International 2009, San Diego, CA, USA, July 19-24, 2009. Proceedings, Part III, pp. 333-342, 2009, Springer, 978-3-642-02712-3. The full citation details ...](Pics/full.jpeg) |
2009 |
DBLP DOI BibTeX RDF |
ZMET (Zaltman Metaphor Elicitation Technique), Brand Values, Consumers’ Inclinations |
33 | Liu Dan, Li Ying, Fang Xianpeng |
Which One is the Worst? Impact of SMS Service Failure on Brand Trust. ![Search on Bibsonomy](Pics/bibsonomy.png) |
SNPD ![In: 10th ACIS International Conference on Software Engineering, Artificial Intelligences, Networking and Parallel/Distributed Computing, SNPD 2009, in conjunction with 3rd International Workshop on e-Activity, IWEA 2009, 1st International Workshop on Enterprise Architecture Challenges and Responses, WEACR 2009, Catholic University of Daegu, Daegu, Korea, 27-29 May 2009, pp. 487-492, 2009, IEEE Computer Society, 978-0-7695-3642-2. The full citation details ...](Pics/full.jpeg) |
2009 |
DBLP DOI BibTeX RDF |
service failure, brand trust, SMS |
33 | Wenyong Zhou, Jing Zhang |
Service Quality Evaluation for Brand Retailers Based on Fuzzy Comprehensive Appraisal. ![Search on Bibsonomy](Pics/bibsonomy.png) |
FSKD (6) ![In: Sixth International Conference on Fuzzy Systems and Knowledge Discovery, FSKD 2009, Tianjin, China, 14-16 August 2009, 6 Volumes, pp. 409-413, 2009, IEEE Computer Society, 978-0-7695-3735-1. The full citation details ...](Pics/full.jpeg) |
2009 |
DBLP DOI BibTeX RDF |
Service Quality Evaluation, Brand Retailers, Fuzzy Comprehensive Appraisal, Analytic Hierarchy Process, Exploratory Factor Analysis |
33 | George Baourakis, George Baltas, Meline Izmiryan, Nikos Kalogeras |
Brand preference: A comparative consumer study in selected EU countries. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Oper. Res. ![In: Oper. Res. 7(1), pp. 105-120, 2007. The full citation details ...](Pics/full.jpeg) |
2007 |
DBLP DOI BibTeX RDF |
Brand choice, marketing research, multivariate analysis, consumer behaviour, market segmentation |
31 | Nobuyoshi Sato, Minoru Uehara, Jin Tamaoka |
A Possibility Test on a Discrimination System for Identification of Cultivated Products by Trace ElementsAnalysis. ![Search on Bibsonomy](Pics/bibsonomy.png) |
CIT ![In: Fifth International Conference on Computer and Information Technology (CIT 2005), 21-23 September 2005, Shanghai, China, pp. 971-977, 2005, IEEE Computer Society, 0-7695-2432-X. The full citation details ...](Pics/full.jpeg) |
2005 |
DBLP DOI BibTeX RDF |
|
31 | Nobuyoshi Sato, Minoru Uehara, Jin Tamaoka, Koichiro Shimomura, Hirobumi Yamamoto, Ken'ichi Kamijo |
Initial Design of Distributed Identification System for Geographical Origin by Trace Element Analysis. ![Search on Bibsonomy](Pics/bibsonomy.png) |
DEXA Workshops ![In: 16th International Workshop on Database and Expert Systems Applications (DEXA 2005), 22-26 August 2005, Copenhagen, Denmark, pp. 79-83, 2005, IEEE Computer Society, 0-7695-2424-9. The full citation details ...](Pics/full.jpeg) |
2005 |
DBLP DOI BibTeX RDF |
|
31 | Nobuyoshi Sato, Minoru Uehara, Jin Tamaoka, Koichiro Shimomura, Hirobumi Yamamoto, Ken'ichi Kamijo |
A Discrimination System for Identification of Cultivated Products by Trace Elements Analysis - Using Broccoli as an Example. ![Search on Bibsonomy](Pics/bibsonomy.png) |
ICDCS Workshops ![In: 25th International Conference on Distributed Computing Systems Workshops (ICDCS 2005 Workshops), 6-10 June 2005, Columbus, OH, USA, pp. 673-679, 2005, IEEE Computer Society, 0-7695-2328-5. The full citation details ...](Pics/full.jpeg) |
2005 |
DBLP DOI BibTeX RDF |
|
31 | Richard T. Snodgrass, Merrie Brucks |
Branding Yourself. ![Search on Bibsonomy](Pics/bibsonomy.png) |
SIGMOD Rec. ![In: SIGMOD Rec. 33(2), pp. 117-125, 2004. The full citation details ...](Pics/full.jpeg) |
2004 |
DBLP DOI BibTeX RDF |
|
31 | Leo Bachmair, Harald Ganzinger, Andrei Voronkov |
Elimination of Equality via Transformation with Ordering Constraints. ![Search on Bibsonomy](Pics/bibsonomy.png) |
CADE ![In: Automated Deduction - CADE-15, 15th International Conference on Automated Deduction, Lindau, Germany, July 5-10, 1998, Proceedings, pp. 175-190, 1998, Springer, 3-540-64675-2. The full citation details ...](Pics/full.jpeg) |
1998 |
DBLP DOI BibTeX RDF |
|
30 | Saurabh Goorha, Lyle H. Ungar |
Discovery of significant emerging trends. ![Search on Bibsonomy](Pics/bibsonomy.png) |
KDD ![In: Proceedings of the 16th ACM SIGKDD International Conference on Knowledge Discovery and Data Mining, Washington, DC, USA, July 25-28, 2010, pp. 57-64, 2010, ACM, 978-1-4503-0055-1. The full citation details ...](Pics/full.jpeg) |
2010 |
DBLP DOI BibTeX RDF |
brand management, buzz, communication, text mining, social media, reputation management, entity extraction, competitive intelligence, sentiment detection, trend detection |
30 | Hisashi Shima |
Common Understanding of Graphic Image Enhance "Emotional Design". ![Search on Bibsonomy](Pics/bibsonomy.png) |
HCI (10) ![In: Human Centered Design, First International Conference, HCD 2009, Held as Part of HCI International 2009, San Diego, CA, USA, July 19-24, 2009, Proceedings, pp. 548-551, 2009, Springer, 978-3-642-02805-2. The full citation details ...](Pics/full.jpeg) |
2009 |
DBLP DOI BibTeX RDF |
development procedure, brand design, Tacit dimension, empathy development, Emotional design |
30 | Roberto Daniele, Andrew J. Frew, Kate Varini, Asmik Magakian |
Affiliate Marketing in Travel and Tourism. ![Search on Bibsonomy](Pics/bibsonomy.png) |
ENTER ![In: Information and Communication Technologies in Tourism, ENTER 2009, Proceedings of the International Conference in Amsterdam, The Netherlands, 2009, pp. 343-354, 2009, Springer, 978-3-211-93970-3. The full citation details ...](Pics/full.jpeg) |
2009 |
DBLP DOI BibTeX RDF |
affiliate marketing, merchant - affiliate networks distribution channels, electronic distribution - online travel, brand management, online fraud |
30 | Davide Bolchini, Franca Garzotto, Paolo Paolini |
Value-driven design for "infosuasive" web applications. ![Search on Bibsonomy](Pics/bibsonomy.png) |
WWW ![In: Proceedings of the 17th International Conference on World Wide Web, WWW 2008, Beijing, China, April 21-25, 2008, pp. 745-754, 2008, ACM, 978-1-60558-085-2. The full citation details ...](Pics/full.jpeg) |
2008 |
DBLP DOI BibTeX RDF |
communication goals, value-driven design, requirements, conceptual model, web engineering, web design, globalization, value, brand, persuasive design |
26 | Ron N. Bar, Avery M. Haviv |
Brand Building to Deter Entry and Its Impact on Brand Value. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Manag. Sci. ![In: Manag. Sci. 69(9), pp. 5418-5438, September 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
|
26 | Chia-Lin Hsu |
Enhancing brand love, customer engagement, brand experience, and repurchase intention: Focusing on the role of gamification in mobile apps. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Decis. Support Syst. ![In: Decis. Support Syst. 174, pp. 114020, November 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
|
26 | Xiaolin Lin, Xuequn Wang |
Following too much on Facebook brand page: A concept of brand overload and its validation. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Int. J. Inf. Manag. ![In: Int. J. Inf. Manag. 73, pp. 102682, December 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
|
26 | Kai Wang 0038, Jeffrey C. F. Tai, Han-fen Hu |
Role of brand engagement and co-creation experience in online brand community continuance: A service-dominant logic perspective. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Inf. Process. Manag. ![In: Inf. Process. Manag. 60(1), pp. 103136, 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
|
26 | Xinyan Cao, Xiang Fang, Guang Xiao, Nan Yang |
Optimal Contract Design for a National Brand Manufacturer Under Store Brand Private Information. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Manuf. Serv. Oper. Manag. ![In: Manuf. Serv. Oper. Manag. 25(5), pp. 1835-1854, September 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
|
26 | J. Cancellieri, Walter Didimo, Andrea Fronzetti Colladon, Fabrizio Montecchiani |
Brand Network Booster: A New System for Improving Brand Connectivity. ![Search on Bibsonomy](Pics/bibsonomy.png) |
CoRR ![In: CoRR abs/2309.16228, 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
|
26 | Jhih-Syuan (Elaine) Lin, Linwan Wu |
Examining the psychological process of developing consumer-brand relationships through strategic use of social media brand chatbots. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Comput. Hum. Behav. ![In: Comput. Hum. Behav. 140, pp. 107488, 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
|
26 | Li-Ting Huang |
Building Streamers' Personal Brand Loyalty by the Brand Resonance Pyramid Model in Live Streaming Commerce. ![Search on Bibsonomy](Pics/bibsonomy.png) |
PACIS ![In: 27th Pacific Asia Conference on Information Systems, PACIS 2023, Nanchang, China, July 9-12, 2023, pp. 51, 2023. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP BibTeX RDF |
|
26 | Annisya Erobathriek, Christian Haposan Pangaribuan, Elfindah Princes |
Social Media Marketing Activities to Tie-in Brand Commitment: A Brand Experience Mediation. ![Search on Bibsonomy](Pics/bibsonomy.png) |
ICIMTech ![In: International Conference on Information Management and Technology, ICIMTech 2023, Malang, Indonesia, August 24-25, 2023, pp. 1-6, 2023, IEEE, 979-8-3503-2609-3. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
|
26 | Latifa Mednini, Imen Charfi Ben Hmida |
Antecedents and Outcomes of Brand Hate: A Case of Anti-brand Community. ![Search on Bibsonomy](Pics/bibsonomy.png) |
ICDEc ![In: Digital Economy. Emerging Technologies and Business Innovation - 8th International Conference, ICDEc 2023, Braga, Portugal, May 2-4, 2023, Proceedings, pp. 222-234, 2023, Springer, 978-3-031-42787-9. The full citation details ...](Pics/full.jpeg) |
2023 |
DBLP DOI BibTeX RDF |
|
26 | Oscar Carbonell Dolz |
The role of brand experience on customer experience: An analysis of business success in the mobile gaming industry. A study of the relevance of brand experience in the customer experience for the business success of a product/service in the mobile gaming industry ![Search on Bibsonomy](Pics/bibsonomy.png) |
|
2023 |
RDF |
|
26 | Xiumin Chu, Ye-Zheng Liu 0001, Xiayu Chen, Zhengping Ding, Shouzheng Tao |
What motivates consumer to engage in microblogs? The roles of brand post characteristics and brand prestige. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Electron. Commer. Res. ![In: Electron. Commer. Res. 22(2), pp. 451-483, 2022. The full citation details ...](Pics/full.jpeg) |
2022 |
DBLP DOI BibTeX RDF |
|
26 | Mahima Shukla, Rahul Gupta |
Effect of Social Media Personalization on Brand Strength: A Study of the Brand Advertised on Facebook. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Int. J. Online Mark. ![In: Int. J. Online Mark. 12(1), pp. 1-22, 2022. The full citation details ...](Pics/full.jpeg) |
2022 |
DBLP DOI BibTeX RDF |
|
26 | Kedwadee Sombultawee, Woraphon Wattanatorn |
Management of social selling and B2B customer-brand engagement: Is direct selling on social media good for your brand and relationships? ![Search on Bibsonomy](Pics/bibsonomy.png) |
Electron. Commer. Res. Appl. ![In: Electron. Commer. Res. Appl. 54, pp. 101167, 2022. The full citation details ...](Pics/full.jpeg) |
2022 |
DBLP DOI BibTeX RDF |
|
26 | Yuxuan Guo, Feifei Wang, Chen Xing, Xiaoling Lu |
Mining multi-brand characteristics from online reviews for competitive analysis: A brand joint model using latent Dirichlet allocation. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Electron. Commer. Res. Appl. ![In: Electron. Commer. Res. Appl. 53, pp. 101141, 2022. The full citation details ...](Pics/full.jpeg) |
2022 |
DBLP DOI BibTeX RDF |
|
26 | Anthony Palomba |
Building OTT brand loyalty and brand equity: Impact of original series on OTT services. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Telematics Informatics ![In: Telematics Informatics 66, pp. 101733, 2022. The full citation details ...](Pics/full.jpeg) |
2022 |
DBLP DOI BibTeX RDF |
|
26 | Wei-Hung Hsiao, Yu-Hsiu Lin, Ing-Long Wu |
Advergame for Purchase Intention via Game and Brand Attitudes from Antecedents of System Design, Psychological State, and Game Content: Interactive Role of Brand familiarity. ![Search on Bibsonomy](Pics/bibsonomy.png) |
J. Organ. Comput. Electron. Commer. ![In: J. Organ. Comput. Electron. Commer. 32(1), pp. 45-68, 2022. The full citation details ...](Pics/full.jpeg) |
2022 |
DBLP DOI BibTeX RDF |
|
26 | Md. Hafez |
Unpacking the influence of social media marketing activities on brand equity in the banking sector in Bangladesh: A moderated mediation analysis of brand experience and perceived uniqueness. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Int. J. Inf. Manag. Data Insights ![In: Int. J. Inf. Manag. Data Insights 2(2), pp. 100140, 2022. The full citation details ...](Pics/full.jpeg) |
2022 |
DBLP DOI BibTeX RDF |
|
26 | Xinyan Zhao, Yi-Ru Regina Chen |
How brand-stakeholder dialogue drives brand-hosted community engagement on social media: A mixed-methods approach. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Comput. Hum. Behav. ![In: Comput. Hum. Behav. 131, pp. 107208, 2022. The full citation details ...](Pics/full.jpeg) |
2022 |
DBLP DOI BibTeX RDF |
|
26 | Manu Bhandari, Po-Lin Pan |
Underlying Mechanisms of Brand Feedback's Mixed Effects in E-Commerce: Roles of Perceived Controllability, Stability, and Brand Trust. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Cyberpsychology Behav. Soc. Netw. ![In: Cyberpsychology Behav. Soc. Netw. 25(9), pp. 605-612, 2022. The full citation details ...](Pics/full.jpeg) |
2022 |
DBLP DOI BibTeX RDF |
|
26 | Audrey Moutat |
Interface Experience, Brand Experience. On How Interface Design Models the Relationship with the Brand. ![Search on Bibsonomy](Pics/bibsonomy.png) |
HCI (45) ![In: HCI International 2022 - Late Breaking Papers: HCI for Today's Community and Economy - 24th International Conference on Human-Computer Interaction, HCII 2022, Virtual Event, June 26 - July 1, 2022, Proceedings, pp. 181-195, 2022, Springer, 978-3-031-18157-3. The full citation details ...](Pics/full.jpeg) |
2022 |
DBLP DOI BibTeX RDF |
|
26 | Hai-Yen Thi Bui |
Improving brand safety through brand risk management activities: A case study of F&B enterprises in Vietnam. ![Search on Bibsonomy](Pics/bibsonomy.png) |
ICRMAT ![In: Proceedings of the International Conference on Research in Management & Technovation, ICRMAT 2022, Da Nang City, Vietnam, December 16-17, 2022., pp. 291-299, 2022, 978-83-965897-8-1. The full citation details ...](Pics/full.jpeg) |
2022 |
DBLP DOI BibTeX RDF |
|
26 | Ahmad Ibrahim Aljumah, Mohammed T. Nuseir, Ghaleb A. El Refae |
Exploring the Effect of Social Media Marketing and Destination image on Destination Loyalty in Covid-19 Times: Sequential Mediating Role of Brand Love and Brand Loyalty. ![Search on Bibsonomy](Pics/bibsonomy.png) |
ACIT ![In: International Arab Conference on Information Technology, ACIT 2022, Abu Dhabi, United Arab Emirates, November 22-24, 2022, pp. 1-8, 2022, IEEE, 979-8-3503-2024-4. The full citation details ...](Pics/full.jpeg) |
2022 |
DBLP DOI BibTeX RDF |
|
26 | David Azcona, Alan F. Smeaton |
Brand Recommendations for Cold-Start Problems Using Brand Embeddings. ![Search on Bibsonomy](Pics/bibsonomy.png) |
IntelliSys (3) ![In: Intelligent Systems and Applications - Proceedings of the 2022 Intelligent Systems Conference, IntelliSys 2022, Amsterdam, The Netherlands, 1-2 September, 2022, Volume 3, pp. 724-733, 2022, Springer, 978-3-031-16074-5. The full citation details ...](Pics/full.jpeg) |
2022 |
DBLP DOI BibTeX RDF |
|
26 | Alejandro Mujica, Esteban Villanueva, Manuel Luis Lodeiros-Zubiria |
Micro-learning Platforms Brand Awareness Using Socialmedia Marketing and Customer Brand Engagement. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Int. J. Emerg. Technol. Learn. ![In: Int. J. Emerg. Technol. Learn. 16(17), 2021. The full citation details ...](Pics/full.jpeg) |
2021 |
DBLP DOI BibTeX RDF |
|
26 | Manu Bhandari, Shelly Rodgers, Po-Lin Pan |
Brand feedback to negative eWOM messages: Effects of stability and controllability of problem causes on brand attitudes and purchase intentions. ![Search on Bibsonomy](Pics/bibsonomy.png) |
Telematics Informatics ![In: Telematics Informatics 58, pp. 101522, 2021. The full citation details ...](Pics/full.jpeg) |
2021 |
DBLP DOI BibTeX RDF |
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